Arlington Economic Alliance
Regular MeetingArlington Heights, IL · November 20, 2024
Minutes
APPROVED
MINUTES OF THE MEETING OF THE ARLINGTON ECONOMIC ALLIANCE
HELD ON NOVEMBER 20, 2024 AT 7:30 A.M. AT THE VILLAGE HALL
MEMBERS PRESENT: MEMBERS ABSENT:
Andrew Stengren – Chairman Tonia Etoh
Tony Guido Ellen Para
Terry Iverson John Toliopoulos
Heather Larson
Michael Mulder
Kerri Oots
Marc Poulos
Brian Roginski
Andi Ruhl
STAFF PRESENT:
Michael Mertes – Business Development Manager
ALSO PRESENT:
Keith Moens, Resident
Call to Order
Chairman Andrew Stengren called the meeting to order at 7:32 AM.
Approval of Minutes – September 18, 2024
The meeting minutes of September 18, 2024 Arlington Economic Alliance meeting were
reviewed.
HEATHER LARSON MOVED AND MARC POULOS SECONDED A MOTION TO APPROVE
THE DRAFT SEPTEMBER 18, 2024 ARLINGTON ECONOMIC ALLIANCE MEETING
MINUTES. ALL ALLIANCE MEMBERS VOTED IN FAVOR OF THE MOTION.
Development Update
The Arlington Gateway development broke ground in October. An extension until May 2025
for Arlington 425’s PUD approval was approved by the Village Board. The Board also
approved a plan to engage a sign contractor on the development of two sign features in the
Downtown, one in Harmony Park and the other at Clock Tower Plaza. Installation is
anticipated in early 2025. Longtime Director of Planning & Community Development,
Charles Perkins, retired last week after 35 years in that position for the Village. Also, Rich
Casey has resigned from the Economic Alliance.
Mr. Iverson suggested future electronic signage that would capture the attention of Metra
riders, in addition to the one currently at Arlington Heights Road and Northwest Highway.
Mr. Guido asked if other Downtown signage is being considered, and Mr. Mertes responded
not at this time. Ms. Larson and Chair Stengren like the clock tower signage concept, but
Chair Stengren asked for clarification about the branding for the Harmony Park sign. Mr.
Mertes explained that “DtA” is the Downtown Arlington Heights Business Alliance’s brand,
and the concept sign was an effort to promote Downtown in alignment with that
organization’s marketing efforts. Mr. Iverson suggested adding a QR code to the Harmony
Park sign, allowing visitors to tag to their social media posts or access information on the
Downtown. Mr. Mulder referenced a past campaign, “I (heart) Arlington Heights.” as a
previous effort to support the community and its businesses.
Page 1
APPROVED
Zero Interest Loan Program
The Village Board unanimously approved modifications to the Zero Interest Loan program,
reflecting the recommendations from the Economic Alliance. This will expand the program to
three options for applicants, the current Standard Loan, the Mega Loan for large projects,
and the Microloan for smaller projects. Staff is updating applications and a flyer for these
programs. Once complete, staff will promote via social media, e-newsletters, and other
channels. Staff is also planning to present the program via an Arlington Heights Memorial
Library webinar in February. Chair Stengren inquired about any feedback from the Village
Board, and Mr. Mertes explained that discussed was positive and supportive of the changes.
Economic Alliance Work Plan – 2024
An Alliance-sponsored manufacturing program was held on November 13. Eight local high
school students and one teacher attended. The event started at Village Hall with
presentations by Mr. Iverson and District 214 apprenticeship program representatives.
Attendees toured JTEKT Machinery and Hommer Tool, then came back to Village Hall for
lunch and open discussion. There is an opportunity to build on this program in 2025 with
Alliance support, and hopefully attract more students and parents as well. Small business
profiles were part of the Alliance’s work plan, but were postponed primarily due to Staff
turnover and other more immediate priorities. But staff is looking to reassess this item for
2025. Additionally, notes of appreciation to businesses celebrating five-year and ten-year
anniversaries in Arlington Heights were sent out after the Commission’s July meeting.
Regarding the manufacturing program, the students in attendance seemed much more
engaged following the tours, said Mr. Iverson. Still, proactive outreach to parents is needed
to grow such a program, beyond what the schools are already doing. Chair Stengren sees
the program as a step in the right direction and Mr. Iverson agreed, emphasizing the
importance of attracting a diverse group of students. Mr. Poulos asked about outreach to
parents. Mr. Iverson said that School District 214 does a great job, but that working
professionals also need to make concerted efforts in promoting their respective industries to
parents. In regards to the manufacturing program specifically, Mr. Mertes stated it was
promoted through channels such as social media and the Village’s resident e-newsletter.
Ms. Oots asked about setting up tables at school events, such as parent-teacher
conferences, to promote career paths. Ms. Ruhl added that children don’t always
communicate information, and that it’s more helpful when programs and resources are
organized in one place easily accessible to parents. The best time to reach parents and
students might be at the middle school level, around eighth grade, educating them on
career options if they are looking for a pathway and unsure of their interests. Chair
Stengren wondered if the manufacturing program could serve as a template to promote
other industries to students. Mr. Mulder discussed the value of mentorships and determining
what motivates students individually, and that a career fair might be a good opportunity.
Ms. Larson feels that any program should be sure to complement District 214’s efforts, not
duplicate them. On another note, a “State of the Village” program in 2025 could also
generate a great amount of interest.
Economic Alliance Work Plan – 2025
Mr. Mertes explained that advisory and working Commissions are asked to provide an
annual letter to the Board outlining what they have accomplished over the past year and
what their work plan is for the coming year. This will allow the Mayor, Village Board, and
Staff to weigh in on the work plan in advance and add potential projects or provide other
guidance as needed. Staff would like to create realistic expectations of what can be
achieved while handling the immediate needs of prospective and existing businesses in
addition to conducting year-round marketing efforts. This is so that staff and the Alliance
are not overpromising and under-delivering on what can be feasibly achieved.
Page 2
APPROVED
Mr. Mertes asked the Commission if they would like to carry 2024 programs over to 2025.
Other ideas include providing a letter to the Village Board of economic development areas of
focus and a “Buy Local” program that incentivizes demand among residents and the general
populace. Ms. Ruhl suggested an event where students can speak face-to-face with people
who work in various industries (“career pathways”), and Mr. Mulder likes the idea of
students being able to experience an actual work environment. Chair Stengren asked for
specification on what staff needs for the 2025 work plan, and Mr. Mertes explained that it is
a list of goals that the Commission can strive to accomplish, but are not mandatory. Chair
Stengren favored carrying over small business seminars, and notes of appreciation, from
the 2024 work plan to 2025, and have staff focus on small business profiles on their own.
He also feels that two or three seminars are reasonable, and supports a “State of the
Village”. A career expo or manufacturing program would be good as well. Mr. Iverson
suggested supporting existing events, that already have an established audience, and get
several industries involved.
Mr. Mulder would like to highlight reasons why people come back to Arlington Heights,
namely for quality of life and job opportunities. Mr. Iverson and Mr. Poulos agreed, seeing
this as an opportunity to create profiles of residents and business owners. Showcasing
resources available to small businesses was also suggested by Mr. Poulos. Ms. Ruhl spoke to
the goal of the Commission, building community by supporting businesses, and Mr. Guido
added that vacancies and what neighboring communities are doing to help businesses
shouldn’t be overlooked. The Village needs to retain existing businesses and help them
grow. Ms. Ruhl emphasized the value of learning what assistance existing businesses need.
If diversity is desired, there needs to be proactive efforts to attain it. She also referenced
growth with the Library’s “Coffee & Connect” program. Mr. Roginski asked about a potential
happy hour event to accommodate business owners not able to attend a breakfast. Mr.
Poulos referenced the Chamber’s Leadership Center as another channel for business
assistance. Mr. Mertes discussed a past Economic Alliance Breakfast that covered business
resources, but it wasn’t as well attended as other breakfast programs. But that information
could work better to supplement a program, rather than being the primary focus.
Ms. Ruhl stressed the importance of having a good speaker, which attracts a larger
audience. Ms. Larson has seen seminars featuring local legislators that draw significant
attendance. Mr. Guido inquired about industry-targeted events. Adding to that, Ms. Ruhl
sees that as an opportunity for each Alliance member to offer assistance to local businesses
within their respective industry, as well as for the business owners to share their thoughts
and needs. She added that the event could have a keynote speaker, with separate
roundtable breakout sessions afterward. Mr. Mertes asked if smaller events, targeted to
certain industries, were preferred, or if a larger event was ideal.
Mr. Guido referenced past open house breakfasts that were hosted by businesses and
sponsored by the Chamber. Ms. Ruhl sees value in the Alliance members being able to
introduce themselves to the business community and serve as a channel for business needs
to the Village. Chair Stengren suggested the Commissioners could sit at tables prior to the
keynote, and business owners can approach them individually to discuss any concerns or
assistance needed. Adding to this, Mr. Mulder suggested assigning a different Alliance
member to each table to generate feedback from the attending businesses, and each
Commissioner can take notes from discussion and bring back anonymously to the Alliance
for consideration. Ms. Ruhl has seen this with each table having a different topic, and
attendees could move among various tables. Mr. Mertes suggested having general projects
on the 2025 work plan, but specifics can be determined as the year goes along. This would
give the Alliance flexibility on how to implement the various programs.
Page 3
APPROVED
Ms. Ruhl requested that any audience accessibility needs are taken into consideration. Also,
if there are unused funds from the Alliance budget, that the Commission consider hiring a
professional speaker for an ensuing event. Chair Stengren asked the Commissioners to
consider their own industry, and any challenges it currently faces. Then action items can be
created around that industry need.
Other Business and Public Comment
No other business was discussed and there was no public comment.
Adjournment
HEATHER LARSON MOVED AND MARC POULOS SECONDED A MOTION TO ADJOURN.
ALL ALLIANCE MEMBERS VOTED IN FAVOR OF THE MOTION.
The meeting adjourned at 8:57 AM.
Andrew Stengren, Chair
Arlington Economic Alliance
Prepared by Department of Planning & Community Development
Page 4
Agenda
AGENDA
ARLINGTON ECONOMIC ALLIANCE
Community Room, 3rd Floor
Arlington Heights Village Hall, 33 S. Arlington Heights Rd.
Arlington Heights IL 60005
November 20, 2024
7:30 AM
I. CALL TO ORDER
II. ROLL CALL OF MEMBERS
III. APPROVAL OF MINUTES
A. Minutes 9/18/2024
IV. REPORTS
V. OLD BUSINESS
A. Zero Interest Loan Program
B. Economic Alliance Work Plan - 2024
VI. NEW BUSINESS
A. Economic Alliance Work Plan - 2025
VII. OTHER BUSINESS
VIII. PUBLIC COMMENT
Anyone wishing to speak on a subject not on the Agenda may speak at this time. Please limit
your comments to three minutes.
IX. ADJOURNMENT
Persons with disabilities requiring auxiliary aids or services, such as an American Sign
Language interpreter or written materials in accessible formats, should contact Erin Mercado,
at 33 S. Arlington Heights Road, Arlington Heights, IL 60005, emercado@vah.com or 847/368-
5793.
Packet
AGENDA
ARLINGTON ECONOMIC ALLIANCE
Community Room, 3rd Floor
Arlington Heights Village Hall, 33 S. Arlington Heights Rd.
Arlington Heights IL 60005
November 20, 2024
7:30 AM
I. CALL TO ORDER
II. ROLL CALL OF MEMBERS
III. APPROVAL OF MINUTES
A. Minutes 9/18/2024
IV. REPORTS
V. OLD BUSINESS
A. Zero Interest Loan Program
B. Economic Alliance Work Plan - 2024
VI. NEW BUSINESS
A. Economic Alliance Work Plan - 2025
VII. OTHER BUSINESS
VIII. PUBLIC COMMENT
Anyone wishing to speak on a subject not on the Agenda may speak at this time. Please limit
your comments to three minutes.
IX. ADJOURNMENT
Persons with disabilities requiring auxiliary aids or services, such as an American Sign
Language interpreter or written materials in accessible formats, should contact Erin Mercado,
at 33 S. Arlington Heights Road, Arlington Heights, IL 60005, emercado@vah.com or 847/368-
5793.
Page 1 of 8
DRAFT
MINUTES OF THE MEETING OF THE ARLINGTON ECONOMIC ALLIANCE
HELD ON SEPTEMBER 18, 2024 AT 7:30 A.M. AT THE VILLAGE HALL
MEMBERS PRESENT: MEMBERS ABSENT:
Andrew Stengren – Chairman Kerri Oots
Rich Casey Ellen Para
Tonia Etoh Brian Roginski
Tony Guido John Toliopoulos
Heather Larson
Terry Iverson
Michael Mulder
Marc Poulos
Andi Ruhl
STAFF PRESENT:
Michael Mertes – Business Development Manager
ALSO PRESENT:
Mary Ellen Graf, Township High School District 214
Keith Moens, Resident
Call to Order
Chairman Andrew Stengren called the meeting to order at 7:31 AM.
Approval of Minutes – July 17, 2024
The meeting minutes of July 17, 2024 Arlington Economic Alliance meeting were reviewed.
MARC POULOS MOVED AND TONIA ETOH SECONDED A MOTION TO APPROVE THE
DRAFT JULY 17, 2024 ARLINGTON ECONOMIC ALLIANCE MEETING MINUTES. ALL
ALLIANCE MEMBERS VOTED IN FAVOR OF THE MOTION.
Development Update
Spent Grain Brewing was approved for a Special Use by the Village Board to operate a brew
pub at 17 N. Vail in the Downtown. The Moorings, a senior living facility, intends to move
forward on an expansion at the northeast corner of their property, which entails the
development of a five-story 70-unit independent living facility. A Cook County Class 6b
property tax abatement for Shanley Pump, at 616 E. Brook Drive, received municipal
approval from the Village Board. The company is purchasing a warehouse building across
the street from their current facility, in order to expand their operations. The request now
goes to Cook County for final approval. The Alliance inquired about an offer on 1000 W.
Northwest Highway. Mr. Mertes said that he would look further into this.
Arlington Alfresco
Arlington Alfresco concludes on Monday, September 23rd. Businesses will need to remove
their tables, seats, and décor by the end of the day. Streets will remain closed that week for
Harmony Fest featuring the Taste of Arlington Heights on Friday the 27th and Saturday the
28th. The streets will be re-opened to vehicular traffic the following morning. Restaurants
approved for sidewalk dining may continue to do so through October 31st.
Chair Stengren asked if Staff has received any responses regarding the change of dates to
Sounds of Summer this year. Mr. Mertes said that he has not received any direct feedback,
but was not aware of negative feedback received by Staff. Ms. Ruhl stated that she had
heard input from business owners regarding their concerns about changes to the dates. Mr.
Page 1
Page 2 of 8
DRAFT
Iverson suggested surveying the business community, adding that the Village should note
that they are looking to make the concert series better moving forward. Ms. Larson
recommended looking at tax revenues and visitor data.
Chair Stengren would like to know if extending into August was a benefit, or if crowds were
smaller due to school being back in session later in the month. Ms. Ruhl noted that the
summer was longer this year for some schools, and concurred that surveying the businesses
is a good idea. Mr. Poulos asked if overcrowding was primarily on Fridays. Mr. Mertes said
that data showed that overcrowding was a bigger issue on Fridays last year, although there
were instances of large crowds on Thursdays as well, just not to the extent of the Friday
shows. Ms. Ruhl asked if the Sounds of Summer stage could be used for young local talent,
with Mr. Iverson suggesting they could serve as opening acts for the concert headliners.
Economic Alliance Work Plan – 2024
The business appreciation cards signed by the Alliance members at the July meeting were
mailed out. Staff added an insert with the Commissioners’ names to help the recipients
identify who wrote them the note. Also, Mr. Mertes has been working with Mr. Iverson on a
manufacturing promotion program. The thought is to have an open house event at multiple
Arlington Heights manufacturers, with outreach aimed at youth and their parents.
Economic Alliance Budget
The Economic Alliance was asked to approve a budget for fiscal year 2025. The dedicated
amount for the Commission in 2025 is $16,700, a $400 reduction from 2024. Staff’s
proposal dedicates the entirety of the funds to “Promote Economic Development”. This is
deliberately open-ended to allow flexibility for how Alliance wants to use these funds next
year. So far this year, approximately $3,700 from the Alliance’s fund has been spent, with
almost the entirety going towards the Alliance Breakfast in June. Chair Stengren asked what
happens with unused funds at the end of the year, and Mr. Mertes responded that they are
returned to the general fund.
ANDI RUHL MOVED AND TONY GUIDO SECONDED A MOTION TO APPROVE THE
2025 ARLINGTON ECONOMIC ALLIANCE BUDGET AS PROPOSED. ALL ALLIANCE
MEMBERS VOTED IN FAVOR OF THE MOTION.
Zero Interest Loan Program
Mr. Mertes explained that the small business Zero Interest Loan program was initiated by
Village staff and the Economic Alliance over ten years ago. The most recent changes to the
program were approved by the Alliance and Village Board last year. This involved increasing
the maximum loan amount to $25,000, allowing the loan to cover up to 75% of eligible
costs, and including a forgivable provision for businesses operating in Arlington Heights for
over three years. Four loans have been approved since these changes were implemented.
While Village staff continues to receive interest in the program, two key aspects have
tended to dissuade potential applicants: the maximum loan amount not being large enough,
and/or the applicant not having adequate collateral. In response to these concerns, Staff is
seeking to modify the program to provide opportunities for such business owners. Staff’s
proposal is to expand the program to allow for three options: the Standard Loan (current
program), a Microloan for smaller projects, and a Mega Loan for larger projects.
The Microloan would offer a maximum $5,000 towards financing smaller projects, such as
new signage or product displays. This incentive would cover up to half of eligible project
costs and be repaid over two years via two annual invoices. Only a personal guarantee
would be required, instead of a lien on real estate. Microloan requests would be approved
administratively by the Loan Committee, as are the current (Standard) loan requests.
Page 2
Page 3 of 8
DRAFT
Chairman Stengren asked how the program is funded. Mr. Mertes explained that it is
primarily a combination of rebates from the Cook County Class 6 and Class 7 programs
(10% of the recipients’ property tax savings), as well as ongoing repayments from existing
loans. Mr. Mulder asked how an applicant’s ability to repay a loan is considered. Mr. Mertes
explained that the Loan Committee looks at credit history and net worth, and the Village
places a lien on real estate owned by the recipient until the loan is repaid. Mr. Iverson asked
about promotion of the program to new businesses. Mr. Mertes explained that the program
is offered on a case-by-case basis to both prospective and existing businesses. It has also
been promoted on social media and in the Village’s business e-newsletters.
Ms. Etoh inquired about the application timeline. Mr. Mertes explained that he tells
applicants about three months, but this really depends on numerous factors including a
complete submittal of all required documentation, Loan Committee review, and approval of
a warrant register. But it’s possible for the process to take less time. Mr. Guido asked about
the repayment timeline for a $100,000 loan. Mr. Mulder believes that a five-year period
should be adequate time, and that the structure of the Microloan makes sense.
Ms. Ruhl recalls limited interest when the Zero Interest Loan program was first
implemented, and feels that the program has now gotten traction since it’s been modified
over the years, but wondered if the $5,000 amount for the Microloan is enough incentive for
a small business. Chairman Stengren sees value as long as it helps a business. Mr. Mulder
referenced a State of Illinois low-interest loan program, which has lots of funds available
and where personal recourse is always required. Still, he sees value in the Village’s
program, and that the Microloan could help fund a range of business improvements from
racking at a retail store to an outdoor café at a restaurant. He believes there should be
substantial interest in the Microloan program.
In response to questions about increasing the cap amount for the program, Mr. Mertes
explained that the thought behind the $5,000 limit was to mitigate risk to the Village since
no collateral would be required. However, he asked if it would be worthwhile to start at
$5,000 and consider changes if there is no demand at that amount. Mr. Casey suggested
moving forward with the proposal as-is, and then making any changes, as needed, in the
future. Additionally, Mr. Iverson suggested obtaining testimonials from past recipients and
utilizing their network to help promote the program.
The Mega Loan would still require collateral and could be repaid up to five years in quarterly
installments. The maximum loan amount would be capped at $100,000 and would cover up
to 25% of project costs. Such requests would require Loan Committee review and Village
Board approval. The Mega Loan would be reserved for significant projects with a minimum
of $250,000 in eligible expenses. Further, the applicant’s property cannot be located within
a TIF district. Should the Mega Loan generate more demand than anticipated, preference
would be given to properties along key corridors identified in Village’s Comprehensive Plan.
Recipients of the Mega Loan who have been located within Arlington Heights for over three
years, at time of submittal, would be eligible to have up to 20% of the loan forgiven,
assuming the first 80% is paid on time. For this provision, the occupancy rate of the
property must exceed 85% in total and must have increased since the loan was applied for.
Further, municipal sales taxes and food and beverage taxes must be higher at time of
forgiveness than at time of application. The final forgiveness amount would be based upon
the difference in taxes generated between the time of disbursement and time of
forgiveness, capped at 20% of the loan amount.
Mr. Iverson suggested a program to promote the incentive and Ms. Larson felt that a
webinar could be such as an opportunity. Mr. Poulos asked about the forgivable provision as
Page 3
Page 4 of 8
DRAFT
it pertains to industrial businesses, since they typically don’t generate sales taxes or food &
beverage taxes. Mr. Mertes said that such businesses would still be eligible. The required
increase in tax revenues pertains only to businesses that generate sales taxes. Mr. Mulder
recommended metrics to help protect the Village’s interest.
MICHAEL MULDER MOVED TO RECOMMEND APPROVAL OF THE PROPOSED
CHANGES TO THE ZERO INTEREST LOAN PROGRAM AS PROPOSED. MARC POULOS
SECONDED. ALL ALLIANCE MEMBERS VOTED IN FAVOR OF THE MOTION (9-0).
Other Business and Public Comment
Mr. Moens referenced an Elk Grove Village program that provided pre-loaded gift cards to
their residents, with the intention of having the money spent locally. He would like the
Alliance to consider ways to support businesses through demand-side efforts. Ms. Ruhl
inquired about Arlington Heights Chamber gift cards. Mr. Mulder responded that the
Chamber no longer does gift certificates, but does have a couponing program for their
members. Ms. Ruhl suggested gift cards to local businesses, which would keep spending in
Arlington Heights.
Ms. Larson discussed the new Meet Chicago Northwest new visitor guides, and added that
Arlington Heights restaurants, hotels, and attractions are featured on their website.
Adjournment
TONY GUIDO MOVED AND HEATHER LARSON SECONDED A MOTION TO ADJOURN.
ALL ALLIANCE MEMBERS VOTED IN FAVOR OF THE MOTION.
The meeting adjourned at 8:37 AM.
Andrew Stengren, Chair
Arlington Economic Alliance
Prepared by Department of Planning & Community Development
Page 4
Page 5 of 8
Approved Zero Interest Loan Modifications
Microloan Standard Loan (current) Mega Loan
Max Loan Amount $5,000 $25,000 $100,000
Repayment Max 2 years; Max 5 years; Max 5 years;
annual invoices quarterly invoices quarterly invoices
Coverage 50% of eligible costs 75% of eligible costs 25% of eligible costs
Security Personal Guarantee Collateral (Lien) Collateral (Lien)
Final Approval Loan Committee Loan Committee Loan Committee; Village Board
Forgivable Provision N/A Last 20% forgiven if first 80% Last 20% forgiven if first 80%
re-paid on time; must be open re-paid on time; must be open
3+ years in Arlington Heights 3+ years in Arlington Heights;
additional stipulations
Page 6 of 8
Arlington Economic Alliance
2024 Work Plan – January 2024
Overview
Over the course of 2023, the Arlington Economic Alliance has discussed and implemented ways to assist
existing businesses in Arlington Heights. There were two key outcomes from these meetings. Firstly, the
Alliance recommended modifications to the Village’s interest-free loan program for small businesses,
which was approved by the Village Board in June. Interest in the incentive has grown noticeably since
the modifications. Secondly, the Alliance supported a breakfast program aimed at assisting local
manufacturers. This was held in early November, with approximately 35 people in attendance.
Looking toward 2024, the Economic Alliance would like to focus on business retention and has outlined
three key initiatives to help support existing businesses in Arlington Heights.
Small Business Seminars
The Arlington Economic Alliance would like to plan and execute a series of educational programs
bringing our businesses together for networking and learning. Each session would focus on specific
segments of the economy and illustrate the interconnectedness of our business community. A networking
opportunity for new Arlington Heights businesses to connect is also being considered as part of one of
these seminars, or as a separate program.
Small Business Profiles
The Economic Alliance would like to profile small businesses in the community as a way to re-introduce
the businesses, and their owners, to Arlington Heights residents and visitors. Village staff is currently
working on a webpage that would promote diversity within the Village’s business community. The goal
of the page is to highlight the participating businesses on an interactive map.
The Commissioners could assist in outreach business owners, in order to provide content for staff to
publish on the webpage. Establishment of such a page, coupled with promoting it via social media, will
serve as a retention program that would offer free marketing to these businesses. Once this site is
established with consistent content, the Alliance can explore potential programs to incentivize demand to
local small businesses.
Notes of Appreciation to Businesses
The Economic Alliance feels that directly acknowledging our individual businesses, and what they
contribute to the community, is a way to help owners feel appreciated. A simple note card expressing
gratitude for their investment in Arlington Heights would be a channel to accomplishing this, and can also
educate the business community about the Alliance and its purpose in advocating for them.
The initial target audience would be businesses that are celebrating five-year and ten-year anniversaries of
being located in Arlington Heights. The list of recipients would be provided by Village Staff based upon
approved business licenses from 2014 and 2019.
Summary
The Arlington Economic Alliance is eager to continue supporting the small business community, and is
willing to work with Village staff to accomplish these projects. In the interim, the Alliance is also willing
to provide advisement and recommendations to the Village Board at their request, and discuss economic
development matters as needed.
Page 7 of 8
11/20/2024
Item: Economic Alliance Work Plan - 2025
Department: Planning & Community Development
Item Description:
ATTACHMENTS:
None
Page 8 of 8