Tourism Development Authority Meeting

AGENDA Tourism Development Authority Meeting Wednesday, July 15, 2026 Council Chambers 9:00 AM Page 1. CALL TO ORDER 2. ADOPTION OF AGENDA 2.1. TDA Board Meeting 7_15_26 3 - 25 3. ADOPTION OF MINUTES  June 17, 2026 4. FINANCIAL REPORT  Occupancy Tax/Budget to Date 5. ONGOING BUSINESS  FY 2026-27 Project Sheet 6. NEW BUSINESS  Town of Beech Mountain Funding Request: Elder Ridge Trailhead Conceptual Plan 7. STAFF REPORTS  Marketing/TDA Report 8. FINAL THOUGHTS 9. ADJOURNMENT Page 1 of 25 Page 2 of 25  AGENDA Beech Mountain Tourism Development Authority Board Meeting July 15th, 2026 at 9:00 am | Town Council Chambers A. CALL TO ORDER B. ADOPTION OF AGENDA C. ADOPTION OF MINUTES • June 17, 2026 D. FINANCIAL REPORT • Occupancy Tax/Budget to Date E. ONGOING BUSINESS • FY 2026-27 Project Sheet F. NEW BUSINESS • Town of Beech Mountain Funding Request: Elder Ridge Trailhead Conceptual Plan G. STAFF REPORTS • Marketing/TDA Report H. FINAL THOUGHTS I. ADJOURNMENT Page 3 of 25  Tourism Development Authority June 17, 2026 at 9:00 am in the Town Council Chambers Minutes Present: Dawn Dalgleish, Fred Pfohl, Don Carringer, Brian Corrion, Rick Whitelock Town Staff: Bob Pudney, Steve Smith, Sean Royall, Armando Garcia, and Alyssa Whitelock A. CALL TO ORDER Chairperson Dawn Dalgleish called the meeting to order at 8:59 am. B. ADOPTION OF AGENDA Motion: Brian Corrion moved to adopt the agenda and Fred Pfohl seconded. CARRIED: Unanimously. C. ADOPTION OF MINUTES Motion: Dawn Dalgleish moved to accept the May 20, 2026 minutes and Fred Pfohl seconded. CARRIED: Unanimously. D. FINANCIAL REPORT Occupancy Tax/Budget to Date – Steve Smith reported that the April gross receipts were $673,153 and the occupancy tax collected was $39,502. The operating budget shows a surplus of $359,588 and a total revenue of $45,414 for the month. Expenditures for the month were $54,377. Motion: Dawn Dalgleish moved to adopt the financial report and Rick Whitelock seconded. CARRIED: Unanimously. FY 2025-26 Budget Amendment – Steve Smith presented the board with the budget amendment, bringing the budget from $1,150,000 to $1,250,000. Motion: Rick Whitelock moved to approve the FY 2026 TDA Budget amendment and Don Carringer seconded. CARRIED: Unanimously. FY 26-27 Budget Public Hearing– The board opened the floor to public comment on the proposed FY 2026-2027 TDA Budget. DD opened the floor to the public for a hearing on the FY 2026-2027 Budget. No comments were made by the public. Dawn Dalgleish closed the floor to public comment. FY 26-27 Budget Ordinance – Dawn Dalgleish reviewed the 2026-2027 Budget ordinance. Motion: Dawn Dalgleish moved to approve the FY 2026-27 budget ordinance and Rick Whitelock seconded. CARRIED: Unanimously. E. ONGOING BUSINESS FY 2025-26 Project Sheet – Armando Garcia reviewed the current project sheet with the board members, noting the changes were that the final installment of the grass cutting grant to the Town had been paid in full and all outstanding balances have been paid out. FY 2026-27 Project Sheet – Armando Garcia reviewed the FY 2026-27 project sheet with the board members, noting the addition of the grants voted on at the last board meeting. F. NEW BUSINESS Page 4 of 25  TOBM Funding Request: Wynn Park Improvements – Michael Holland presented the board with a history of Wynn Park and a request for $20,000 for Wynn Park improvements including rebuilding the St. Florine cross, landscape lighting, repairs to the monument, repainting, additional trees and landscaping, Wynn Park specific banners, and the installation of a bench to overlook the park. Motion: Don Carringer moved to award $20,000 to the Beech Mountain Volunteer Fire Department for restoring Wynn Park from the one-third fund and Fred Pfohl seconded. CARRIED: Unanimously. TOBM Funding Request: Information TV & Kiosk– Sean Royall presented the board with a request for $10,000 for an informational TV and decorative kiosk at the sledding hill. Motion: Dawn Dalgleish moved to award $10,000 to the Town of Beech Mountain Parks and Recreation for the sled hill electronic kiosk from the two-thirds fund and Brian Corrion seconded. CARRIED: Unanimously. Whistle Pig Pub Funding Request: Musical Acts– Armando Garcia presented on behalf of Tonya Murtland for Whistle Pig Pub for funding for year-round live music. G. STAFF REPORTS Marketing and TDA Report–Armando Garcia presented an overview of the Marketing and TDA reports to the board. Don Carringer exited the meeting at 9:30 am. H. FINAL THOUGHTS Rick Whitelock pointed out the 1620 AM radio sign that was installed on the flashing light at the bottom of the mountain. Brian Corrion inquired about the 100.7 FM Beech Radio ownership. I. ADJOURNMENT The meeting adjourned at 9:40 am on a motion by Dawn Dalgleish and seconded by Brian Corrion. CARRIED: Unanimously. Page 5 of 25 Town of Beech Mountain Occupancy Tax Gross Receipts Report 2019-20 2020-2021 2021-2022 2022-2023 2023-2024 2024-2025 2025-2026 July $716,314.45 $1,607,083.26 $2,003,735.05 $2,134,917.83 $1,879,020.53 1,861,151.20 $1,515,709.01 August 625,679.08 $1,544,845.24 $1,626,905.54 $1,863,525.24 $1,506,167.39 $1,636,871.35 $1,526,929.52 September $416,218.00 $ 1,446,946.48 1,768,251.14 $ 1,889,934.43 $ 1,966,940.55 1,191,828.17 $1,450,207.77 October $782,652.57 $ 1,755,246.03 2,187,816.08 $ 2,318,772.24 $ 2,369,005.02 $ 102,143.11 $2,166,446.21 November $699,187.00 $ 1,436,019.43 2,217,137.02 $ 2,091,729.33 $ 2,132,611.18 $ 1,456,647.31 $2,186,723.84 December 1,476,563.47 $ 2,575,014.61 3,445,972.71 $ 2,985,641.81 $ 3,473,501.04 $ 3,495,430.65 $3,940,814.15 January 1,574,532.03 $ 3,191,366.25 3,922,408.36 $ 3,613,580.89 $ 4,038,454.07 $ 3,948,140.71 $4,192,712.39 Februrary 1,313,888.94 $ 2,690,275.45 2,991,060.00 $ 2,588,159.37 $ 2,701,521.53 $ 2,294,256.66 $2,816,512.64 March 271,705.14 $ 1,411,927.29 1,378,415.48 $ 1,082,890.02 $ 1,028,168.17 $ 868,697.97 $990,907.21 April 26,159.18 $ 856,567.50 726,965.22 $ 644,786.30 $ 660,006.80 $ 581,376.95 $673,153.05 May 237,424.22 $ 971,489.84 913,080.12 $ 764,901.82 $ 775,169.50 $ 812,074.86 $961,471.93 June 1,013,125.67 $ 1,510,809.39 1,310,355.03 $ 1,256,273.71 $ 1,350,372.04 $ 1,167,598.57 Total $9,153,449.75 $20,997,590.77 $24,492,101.75 $23,235,112.99 $23,880,937.82 19,416,217.51 $22,421,587.72 Town of Beech Mountain Occupancy Tax Tax Received Report sM2M 2019-20 2020-21 2021-2022 2022-2023 2023-2024 2024-2025 2025-2026 Change July 39,453 93,120 115,569 117,881 108,718 110,906 89,598 -23.78% August 35,211 90,514 91,706 106,811 98,379 98,011 90,896 -7.83% September 35,049 84,296 99,485 108,849 114,590 71,234 86,851 17.98% October 46,024 107,202 130,219 133,667 138,048 6,660 129,432 94.85% November 40,907 83,973 125,253 118,785 130,327 94,083 131,203 28.29% December 85,699 150,386 191,277 178,200 203,353 209,296 231,283 9.51% January 94,140 187,248 212,974 204,447 237,900 236,807 247,969 4.50% Februrary 79,324 160,352 169,580 147,403 154,262 137,721 165,487 16.78% March 14,130 89,664 77,259 60,703 58,094 51,589 58,687 12.10% April 934 51,116 39,901 35,571 39,275 32,820 39,502 16.92% May 12,882 56,575 50,984 44,300 45,082 46,711 56,879 17.88% June 58,132 87,965 73,137 72,109 81,769 69,542 Total 541,886 1,242,410 1,377,342 1,328,727 1,409,797 1,165,379 1,327,788 Page 6 of 25  Beech Mountain Tourism Development Report Year: Fiscal year 2026 June = 92% Report Month: June 2026 June 2026 Budget Description 2026 Budget Actual YTD Balance % Collected Revenues 80-303-0001 BEECH MOUNTAIN OCC TAX $ 1,050,000 58,879 1,329,788 (279,788) 127% 80-329-0000 INTEREST ON INVESTMENT - 6,118 62,924 (62,924) 80-335-0000 MISCELLANEOUS REVENUE - - - 80-335-0001 EVENT REVENUE - - - 80-399-0000 Fund Balance Appropriated - - - - 80-390-xxxx Transfer-Fund Balance Capital - - - - 80-399-0001 TRSF-FUND BALANCE Marketing 200,000 - - - Total Revenues $ 1,250,000 64,997 1,392,712 (142,712) 111% Expenditures % Spent 80-690-0400 PROFESSIONAL FEES $ 9,000 3,150 5,850 35% 80-690-1100 PHONE 80-690-1101 POSTAGE 1,000 44 78.42 922 8% 80-690-1200 DATA PROCESSING - - - 80-690-1300 UTILITIES - - - 80-690-1400 STAFF DEVELOPMENT / TRAVEL 5,000 2,756.15 2,244 55% 80-690-2100 OFFICE EQUIPMENT 2,500 221 2,442.33 58 98% 80-690-3300 OFFICE SUPPLIES 4,500 183 2,534.03 1,966 56% 80-690-4202 CONTRACT LABOR 10,000 1,000.00 9,000 10% 80-690-5400 INSURANCE 1,600 1,517.00 83 95% 80-690-5500 TELEVISION SERVICE IN VC - - - 80-690-5700 TDA CONTRACT ADVERTISING 61,000 17,887 47,512.01 13,488 78% 80-690-5701 IN-HOUSE ADVERTISING 275,000 41,996 216,743.64 58,256 79% 80-690-5702 EVENTS 75,000 10,042 21,570.18 53,430 29% 80-690-5703 BANK CHARGES 700 2,748.50 (2,049) 393% 80-690-5704 PUBLIC RELATIONS & MKTING 93,000 97,488.55 (4,489) 105% 80-690-5706 PARTNERSHIPS 15,000 6,500 17,000.00 (2,000) 113% 80-690-5707 3% ADMIN CHARGE 19,500 589 23,119.46 (3,619) 119% 80-690-5708 ASSOCIATION DUES 4,200 2,072.76 2,127 49% 80-690-5720 TDA MARKETING GRANTS 189,000 2,225 344,211.92 (155,212) 182% 80-690-7400 TOURISM RELATED 342,000 27,500 168,400.00 173,600 49% 80-690-7401 VC EXPANSION - - - 80-690-9100 TRSF TO TOWN RECREATION - - - 80-690-9101 TRSF TO TOWN SALARIES 142,000 9,510 130,479.24 11,521 92% 80-690-9102 TRSF TO FUND BALANCE - - - 80-690-9400 CONTINGENCY - - - - - Total Expenditures $ 1,250,000 116,697 1,084,824 165,176 87% Revenues Over/(Under) Expenses $ - (51,700) 307,887 Cash Balances as of 6/30/2026 Truist - Marketing $ 19,764 Truist - Tourism Related 111,465 NC Capital Management Trust - Marketing 1,433,162 NC Capital Management Trust - Tourism Related 663,070 Total $ 2,227,460 Page 7 of 25  FY 26-27 Project Funding Awards Recepient Project Allocated Paid Outstanding 1/3 Fund TOBM Trail Maintenance 5,000 0 5,000 TOBM Grass Cutting 110,000 0 110,000 TOBM Sunset Park Revitalization 15,000 0 15,000 TOBM Road Salting Contribution 100,000 0 100,000 TOBM Full-time Landscaping Employee 80,000 0 80,000 TOBM Flyerview Dynamic Mapping 10,990 7,495 3,495 TOBM SXS Vehicle 20,000 20,000 0 TOBM Elderberry Trailhead 65,000 0 65,000 TOBM Enterance Kiosk Paving 65,000 0 65,000 TOBM Wynn Park Improvements 20,000 0 20,000 Emerald Mountain Inc. Land of Oz Autumn at Oz Logistics 5,000 5,000 0 Total: 495,990 32,495.00 463,495 2/3 Fund BMHS Museum 3,000 3,000 0 Fred's General Mercantile Summer Concerts 5,000 0 5,000 Top of Beech Summer Concerts 5,000 5,000 0 BMR Summer and Winter Concert Series 75,000 75,000 0 Beech Mtn. Ski Ed. Foundation Beech Mtn Academy Scholarships 10,000 0 10,000 Beech Mtn. Ski Ed. Foundation Slope Seekers Program 10,000 0 10,000 Emerald Mountain Inc. Land of Oz Events2 70,000 70,000 0 1 TOBM Farmers Market 5,000 0 5,000 TOBM Christmas Parade + Event1 5,000 0 5,000 TOBM Landscaping Flowers 15,000 0 15,000 TOBM 2027 Fourth of July Fireworks 20,000 0 20,000 TOBM Traffic Counter 2,000 0 2,000 TOBM 1620 AM Information Radio 2,121 0 2,121 TOBM Commercial District Plan: Phase 3 150,000 0 150,000 TOBM BRC Conceptual Master Plan Study1 50,000 0 50,000 TOBM Christmas Lights 80,000 0 80,000 TOBM Information TV and Kiosk 10,000 0 10,000 Total: 517,121 153,000.00 364,121 1 Funds awarded up to the total amount 2 Awarded for transportation and marketing Page 8 of 25  Tourism Development Authority Application for Funding Name of Applicant Organization: Town of Beech Mountain Parks and Recreation Dept. Contact Person: Sean Royall Mailing Address: 1330 Pine Ridge Rd. Beech Mountain, NC 28604 Email: sroyall@townofbeechmountain.com Phone Number(s): 828-387-3003 Name of Your Project or Program: Elder Ridge Trail head design Program description / how the funds would be used: Parks and Recreation is requesting funds to pay for a trailhead design and project cost for the newly leased “Elder Ridge”. This project will have a firm design the trailhead parking area and amenities the town would like and oversee along with providing cost estimates for each design. Total cost of the entire event, program, or project: 11,900 Amount requested from TDA: $11,900 I certify that I, the applicant for the event, program or project listed above have submitted all documents pertinent to this application. Applicant/Organization’s Name Authorized Signature __________________________ ______________________date___________ Page 9 of 25  JUNE 2026 PR: June publicity totals reached 37.5M+ readers/viewers for an earned media value of $1M+. Highlights included a lengthy article on Blackberry Jam in the Winston Salem Journal online and e-newsletter, and additional Blackberry Jam mentions in WNC and Town Magazine. Additionally, Kidding Around Greenville delivered online and social content for their hosted trip in May. DIGITAL: Web Traffic MoM: Users: 27,828 vs. 15,709 (+77%) New Users: 27,715 vs. 15,291 (+81%) Pageviews: 55,790 vs. 30,532 (+82%) Top Pages: Summer Giveaway (15.16%), Summer (14.88%), Homepage (8.47%), Things To Do (4.81%), Webcams (3.01%) Google Ads: Clicks - 3,773 (-35% MoM) - Impressions: 27,723 (-63% MoM) The giveaway alone accounted for 20% of all website traffic. SOCIAL: June month-over-month performance increased significantly as summer content gained traction. On Facebook, impressions increased by 66%, engagements rose by 67%, and link clicks jumped 656%. Instagram also saw positive growth, with views increasing 18% and the overall engagement rate improving by 11%. YoY performance is slightly down due to last June’s top-performing Blackberry Jam post preforming exceptionally well. Facebook and Instagram followers increased by more than 30% year over year. Instagram also saw stronger audience interaction, with likes up 10% and saves increasing 49%, indicating that users are finding the content increasingly valuable and engaging. CONTENT: Despite the reduced sample size, June's email performance showed open rates more than doubled, increasing from 15.4% to 32.6%, indicating that June's subject lines and content resonated more effectively with subscribers. Click rates also saw substantial growth, rising from 2.77% to 16%, demonstrating strong interest in the newsletter's content, particularly the promotion of upcoming events. Page 10 of 25  June 2026 Public Relations Report Impressions Monthly: 37,569,829 Impressions FY to Date: 5,402,873,400 Editorial Value Monthly: $1,058,024.07 Editorial Value FY to Date: $148,931,937.06 Monthly Writing ● Pitch Topics ○ Off the Beaten Path Outdoor Destinations ○ Blackberry Jam 2026 ○ Best Events in Every State this July ○ U.S. Cities Where Wellness Travel is Thriving ○ 4th of July FIrework Displays and Celebrations ○ Best Coolcations ○ Nostalgia Travel ○ Road Trips for Families Media Fulfillment ● Worked with to help answer questions for Nicole Letts for a Southbound article on Land of Oz. ● Provided an E-introduction to Tabitha Skipper and Forsyth Magazines for any potential giveaways. Media/Influencer Visits ● Robin Keller - summer 2026 Page 11 of 25 ○ August 7-9 BEECH MOUNTAIN PR, Digital, & ● Linzey Brown (AnxiousMissAdventures) Social Report ○ June 26-28 PINEAPPLE PUBLIC RELATIONS  Detailed Publicity Summary Page 12 of 25 BEECH MOUNTAIN PR, Digital, & Social Report PINEAPPLE PUBLIC RELATIONS  Web Traffic Digital Analysis Website Analytics Month-Over-Month (June 2026 vs. May 2026) Primary Metrics: ● Users: 27,828 vs. 15,709 (+77.15%) ● New Users: 27,715 vs. 15,291 (+81.25%) ● Sessions: 35,104 vs. 20,116 (+74.51%) ● Pageviews: 55,790 vs. 30,532 (+82.73%) Additional Metrics: ● Top Pages: Summer Giveaway (15.16%), Summer (14.88%), Homepage (8.47%), Things To Do (4.81%), Webcams (3.01%) ● Top Channels: Direct (41.03%), Organic Search (19.9%), Paid Social Results Insight: Beech’s June ads saw a significant (19.9%), Cross-network (7.62%), and Paid Search (3.97%) increase both YoY and MoM in both ● Top Metro Areas: Not Set (6.66%), Charlotte (6.39%), Raleigh (3.01%), Beech users and sessions due to the new summer ads optimizing to full spend Mountain (2.53%), Atlanta (2.14%), and Nashville (1.84%) after being introduced last month as well as the social media giveaway, which drove 20% of overall web traffic Website Analytics Year-Over-Year (June 2026 vs. June 2025) resulting in the Social Giveaway topping the list of top pages for the month. Users, sessions and pageviews ● Users: 127,828 vs. 22,499 (+23.69%) increased more than 70% MoM. YoY, Page 13 of 25 ● New Users: 27,715 vs. 21,425 (+29.36%) we saw similar increases with both users and new users increasing by BEECH MOUNTAIN ● Sessions: 35,104 vs. 30,460 (+15.25%) more than 20%. PR, Digital, & Social Report PINEAPPLE PUBLIC RELATIONS  Google Ads Google Adwords - June 2026 Spend: $1,512.93 TOTALS ● Clicks: 3,773 ● Impressions: 27,723 ● CTR: 13.61% ● CPC: $0.40 Search ● Clicks: 1.140 ● Impressions: 8,635 ● CTR: 13.20% ● CPC: $0.53 Web Traffic Performance Max ● Clicks: 2,633 Page 14 of 25 ● Impressions: 19,088 BEECH MOUNTAIN ● CTR: 13.79% PR, Digital, & Social Report ● CPC: $0.34 PINEAPPLE PUBLIC RELATIONS  Organic Social Media YoY Comparing June 2026 vs. June 2025 Facebook ● Total Likes: 99,073 vs. 79,608 +25% ● Engagement Rate: 3% vs. 3.9% -31% ● Total Engagements: 11,800 vs. 17,953 -34% ● Total Impressions: 441,403 vs. 462,293 -4% ● Total Clicks: 1,172 vs. 1,340 -12% Instagram ● Total Followers: 33,752 vs. 24,638 +37% ● Engagement Rate: 3% vs. 4% -31% ● Likes Received: 2,271 vs. 3,345 +10% ● Shares Received: 225 vs. 426 -23% ● Saves Received: 101 vs. 262 +49% ● Total Engagements: 2,717 vs. 4,137 -34% ● Total Views: 94,587 vs. 98,139 -3% Results Insight: Numbers are slightly down on Facebook/Instagram YOY due to last year’s top posts promoting Blackberry Jam slightly outperforming this year’s top posts. However, we saw growth in followers across Facebook and Instagram of more than 30% and an increase in likes (10%) and saves (49%) on Instagram. Page 15 of 25 BEECH MOUNTAIN PR, Digital, & Social Report PINEAPPLE PUBLIC RELATIONS  Organic Social Media MoM Comparing June 2026 vs. May 2026 Facebook ● Total Likes: +1% ● Engagement Rate: +1% ● Total Engagements: +67% ● Total Impressions: +66% ● Total Clicks: +656% Instagram ● Total Followers: +1% ● Engagement Rate: +11% ● Likes Received: +10% ● Shares Received: -23% ● Saves Received: +49% ● Total Engagements: -6% ● Total Views: +18% Pinterest (June 2026 vs. May 2026) ● Total Impressions: 224 vs. 223 +1.3% ● Total Audience: 98 vs. 92 +9% ● Total Engagements: 8 vs. 8 +0% Results Insight: Page 16 of 25 Numbers are up significantly MoM on Facebook/Instagram. FB saw an increase in impressions by 66%, a 67% increase in BEECH MOUNTAIN engagements and a 656% increase in clicks. On IG, views PR, Digital, & increased 18% and and the overall engagement rate increased Social Report by 11%. PINEAPPLE PUBLIC RELATIONS  Social Wins + Top Posts Social Media Wins ● Engagement Rate ○ Facebook engagements rate of 3% surpassed the industry avg. of 0.27% ○ Instagram’s engagement rate of 3.1% surpassed industry avg. of 0.98% ● Engagement ○ Top FB post reached more than 3K+ engagements ○ Top IG post reached more than 400+ engagements ○ Top Pinterest board reached more than 110 impressions Page 17 of 25 BEECH MOUNTAIN PR, Digital, & Social Report PINEAPPLE PUBLIC RELATIONS  Paid Social Media MAY 2026 AD SPEND: $1,744.34 For the month of June, Beech Mountain launched 3 total social media advertising campaign on Facebook focusing on website traffic, social media giveaway, and Facebook page likes. The page likes ad exceeded all industry benchmarks. Facebook ● Total Campaigns: 3 ● Total Clicks: 8,385 ○ Cost-Per-Click: $0.18 (Industry Avg. $0.98) ● Total Likes: 514 ○ Cost-Per-Like: $0.39 (Industry Avg. $1.07) ● Impressions: 249,813 Page 18 of 25 BEECH MOUNTAIN PR, Digital, & Social Report PINEAPPLE PUBLIC RELATIONS  Newsletter Overview May 2026 vs. June 2026 ● Open Rate: 15.4% vs. 32.6% +111% ● Avg Delivery: 98.96% vs. 90.85% -8% ● Click Rate: 2.77% vs. 16% +477% ● Opt-Outs/Unsubscribes: 20 vs. 31 +55% ● Hard Bounce Rate: 5.3% - A hard bounce indicates a permanent reason an email cannot be delivered. Comparing May to June 2026 (due to Beech’s Robly account being locked due to a coding issue, we are comparing two emails per month), email performance remained strong with a few areas for improvement. Open rates increased from 15.4% → 32.6%, indicating that June’s emails resonated more with audiences. Click rates also increased considerably (2.77% → 16%), reflecting strong interest and value in the content within the newsletters, which focused on upcoming events.. Page 19 of 25 BEECH MOUNTAIN PR, Digital, & PINEAPPLE PUBLIC RELATIONS Social Report  Campaign Results These stats are from the first send of 1st June Newsletter. Page 20 of 25 BEECH MOUNTAIN PR, Digital, & Social Report  Campaign Results: Open Gen These stats are from the second send of the 1st June Newsletter. Page 21 of 25 BEECH MOUNTAIN PR, Digital, & Social Report  Campaign Results These stats are from the first send of the 2nd June Newsletter. Page 22 of 25 BEECH MOUNTAIN PR, Digital, & Social Report  Campaign Results: Open Gen These stats are from the second send of the 2nd June Newsletter. Page 23 of 25 BEECH MOUNTAIN PR, Digital, & Social Report  Beech Mountain TDA Report To Town Council July 2026 During the month of June, the TDA kicked off summer messaging by promoting fun family getaways with the launch of the Cool Summers on Beech Mountain campaign. Capitalizing on the cooler temperatures provided by our elevation, the wordplay initiative is designed to appeal to families looking to escape the heat as well as to thrill seekers looking for unforgettable outdoor experiences, like downhill mountain biking, hiking and fishing. The TDA once again partnered with local restaurants for the second annual Blackberry Jam which highlights blackberry themed treats and our vibrant music scene including both free and ticketed concerts. The TDA also joined forces with the Land of Oz to promote Tea with Dorothy and Aunt Em and Autumn at Oz. Local events such as the Farmers Market, Run the Beech, the Hog Roast and other 4th of July celebrations were promoted in June. During the June meeting, the TDA awarded the Town a $20,000 grant to revitalize Wynn Memorial Park and a $10,000 grant to install a digital information kiosk at the Sledding Hill which will provide Town events information to visitors and residents. Examples of recent media coverage received: Kidding Around Greenville – Summer at Beech Mountain… https://kiddingaroundgreenville.com/summer-beech-mountain Winston-Salem Journal – Get Your Jam On in Beech Mountain https://journalnow.com/winstonsalemmagazine/article_5565d5af-b926-4861-a5e4-50479006914d.html WTVR News – NC Park Transforms Into the Land of Oz Complete with Yellow Brick Rd https://www.wtvr.com/news/local-news/land-of-oz-park-june-15-2026 Avery Journal - Beech Mountain Town Council Passes Budget, Defers Sanitation Issues https://www.averyjournal.com/news/government/beech-mountain-town-council-passes-budget- defers-sanitation-issues/article_f8f34bcd-2f21-42d3-85dc-cc1224bf52ee.html Citizen Times – Tour Land of Oz, a 'Wizard of Oz'-Themed Park in Beech Mountain, N.C. https://www.citizen-times.com/videos/life/2026/06/09/tour-land-of-oz-a-wizard-of-oz-themed-park-in- beech-mountain-n-c/90471543007/ Results: There were 782 visitors at the Visitor Center in June, which was lower than the 909 visitors received during June 2025 (the well-attended Visitor Center Grand Opening event held in June 2025 could account for the drop in visitors). Occupancy tax of $56,879 was collected in the month of June (for May overnight stays). This was 17.88% more than the $46,711 collected in June of 2025. 854 room nights were reported to the tax office for May overnight stays. Page 24 of 25 Total Lodging Revenues for May 2026: $961,472 May 2026 Occupancy Tax Collected: $56,879 Page 25 of 25