Downtown Advisory Committee

1. Active Outdoor Branding Social Offerings Aesthetics Openness Power Point Documents: ACTIVE OUTDOOR BRANDING SOCIAL OFFERINGS AESTHETICS OPENNESS POWER POINT.PDF 2. Alumni Community Survey Power Point Documents: ALUMNI COMMUNITY SURVEY POWER POINT .PDF 3. Past-Present-Future Power Point Documents: PAST-PRESENT-FUTURE POWER POINT .PDF 4. Report On DAC Meeting Number 7 Documents: REPORT ON DAC MEETING NUMBER 7 .PDF  Lessons learned from the DAC Branding – Social Offerings –Aesthetics ‐ Openness  The Knight Foundation tasked the Gallup Organization to determine “what makes a community a desirable place”? 43,000 people were interviewed in 26 American communities.  Here are the three top “drivers”:  1. Social offerings – entertainment venues and places to meet  2. Aesthetics – physical beauty and green space  3. Openness – how welcoming a community is .  What are the unique and historic attributes that can lead to a brand?  How can our youth population of 70% millennials be better integrated into our city?  Our community is in the top 5% in educational – unique in the region and state.  What about the rising level of international students and entrepreneurial immigrants? Will they feel welcome?  Near in neighborhoods want a walkable city  How can kids from different backgrounds meet?  The Illinois Central Railroad – 143 trains a day in the early part of the 20th Century – 53 passenger trains daily.  Carbondale was Division Headquarters  C’Dale ‐ node on the world wide web of the 19th Century  Southern Illinois University with over 18,000 students  R. Buckminster Fuller is the symbol of a world class university  We create spaces that honor our history  We create social offerings where there is entertainment and places to randomly meet  We make these spaces beautiful  We make sure that everyone has access to them and feels welcome in our town  CARBONDALE HAS NO PARK Carterville Skate Park Carbondale Skaters  Maasai Cricket warriors Bangkok and Southeast Asia  Geodesic fixture Bentonville, Arkansas ‐ Sculpture Amsterdam ‐ umbrellas  Tensegity Balls Historical marker – Dome strength test, Carbondale Wooden slat Dome ‐ Berlin  Ohio Dome Morgantown, WV Market Place Railroad bike rack Railroad themed way‐finder  Our committee’s ideas, along with the comments from Carbondale citizens have been terrific  Whatever we incorporate in our final recommendations must have a view towards synergy.  Let’s take heed of SIU President Randy Dunn who urged us to think BIG.  WELCOME! Carbondale Downtown Master Plan Advisory Committee Public Meeting – Economic, Civic, and Neighborhood Viability Carbondale Community High School November 12, 2014 ALUMNI COMMUNITY SURVEY PAUL SIMON PUBLIC POLICY INSTITUTE SIU ALUMNI ASSOCIATION “WHAT IS YOUR PRIMARY REASON FOR VISITING CARBONDALE?” “WHEN YOU LAST VISITED CARBONDALE, HOW WOULD YOU RATE THE FOLLOWING SERVICES?” (1=POOR; 4 = EXCELLENT) Average Rating Parking 2.62 Traffic 2.83 Shopping 2.3 Dining 2.57 Entertainment 2.47 Hotels/Lodging 2.53 1 2 3 4 “WOULD YOU ENCOURAGE A YOUNG PERSON TO PURSUE A DEGREE AT SIU?” No  Most of the respondents would 9% recommend SIU (91%)  More than half (51%) would recommend Carbondale as a place to visit  Only a quarter (27%) would recommend Carbondale as a place to live Yes 91% TRANSPORTATION PREFERENCES, BEHAVIOR, AREAS OF NEED IN CARBONDALE “DO YOU PREFER LIVING IN A PLACE WHERE MOST PEOPLE RELY ON CARS TO GET AROUND OR IN A PLACE WHERE MOST PEOPLE HAVE TRANSPORTATION OPTIONS SO THEY DO NOT NEED TO RELY ON CARS?”  More than half of the alumni surveyed (57%) would rather live in a place where Rely on they did not have to rely on cars cars 43%  61% of the most recent group of graduates (2011-2015) would rather live Options in a place where they don’t have to rely 57% on cars “AS A STUDENT AT SIU, HOW DID YOU GET AROUND MOST DAYS?” Other (please specify) 4% Riding a  More than half of the Alumni polled bike (54%) primarily got around 14% Carbondale on foot, by bike, or with By car public transportation 42%  Only 39% of the most recent group of Alumni (graduation year between Walking 2011-2015) primarily used a car to 39% get around Carbondale By public transportat ion, such as the Saluki Express 1%  “HOW WOULD YOU RATE DOWNTOWN CARBONDALE ON THE FOLLOWING?” (RANKED FROM WORST TO LESS BAD) A convenient and Opportunities to live A wide range of Bicycle trails and reliable public and work without transportation lanes transportation relying only on a car options system Excel Excel Excel Excel lent lent lent lent 4% 4% 3% 5% Poor Poor Poor Goo Poor 25% Goo 23% Goo 24% Goo d 30% d d d 24% 23% 26% 28% Fair Fair Fair Fair 48% 42% 47% 44% #1 #2 #3 #4 DOWNTOWN CARBONDALE TIME SPENT DOWNTOWN, AREAS OF NEED, ARTS & LEISURE, AESTHETIC APPEAL “AS A STUDENT IN CARBONDALE, HOW OFTEN DID YOU SPEND FREE TIME IN THE DOWNTOWN AREA?” One or more Never times a year 2% Once a month 4% 5% A few times a month  74% of alums spent 15% time downtown at least once a week More than once a week Once a week 55% 19% “DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF EACH OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #1 Small, local businesses #2 Shops or restaurants within walking distance Right Amount Right 21% Amount Less 23% Less 3% 3% More More 76% 74% “DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF EACH OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #3 Places to walk or exercise for fun #3 Locally grown produce Right Amount Right 31% Amount 31% More More 66% Less 66% Less 3% 3% “DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF EACH OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #4 Places to bike #5 New stores and offices being built Right Amount Right 30% Amount 33% More More 60% 63% Less 10% Less 4% “HOW WOULD YOU RATE THE QUALITY OF THE FOLLOWING ASPECTS OF THE CARBONDALE AREA?” (TOP 4 WORST AREAS) Opportunities for entrepreneurs 4% 28% 44% 24% Post-graduation job prospects 3% 17% 32% 49% Internship/assistantship opportunities 7% 32% 38% 23% Public transportation 3% 34% 46% 17% Excellent Good Fair Poor ARTS & LEISURE AREAS OF NEED, AESTHETIC APPEAL “IN TERMS OF ARTS AND LEISURE, DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #1 Street fairs and markets #2 Live entertainment (e.g. music, comedy) Right Amount Less 19% Right 2% Amount 25% Less More 2% More 79% 73% “IN TERMS OF ARTS AND LEISURE, DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #3 Full-service restaurants #4 Plays or other performance art Right Right Amount, Amount 27% 29% Less Less, 1% More, 2% More 72% 69% “IN TERMS OF ARTS AND LEISURE, DO YOU THINK THERE SHOULD BE MORE, LESS, OR THERE IS THE RIGHT AMOUNT OF THE FOLLOWING IN CARBONDALE?” (RANKED ACCORDING TO PERCENTAGE OF PEOPLE WHO SAID THERE SHOULD BE MORE,TOP 5) #5 Outdoor recreational opportunities #5 Family entertainment Right Right Amount Amount 31% 32% More More 67% Less 67% Less 2% 1% AESTHETIC APPEAL OF SOUTHERN ILLINOIS, SIU, AND DOWNTOWN CARBONDALE 46% Ugly 3% 2% 43% Not ugly nor beautiful 9% 5% 11% Beautiful 88% 93% Downtown Carbondale SIU Campus Southern Illinois NAME ANOTHER COLLEGE TOWN THAT YOU THINK WOULD PROVIDE A GOOD EXAMPLE FOR CARBONDALE’S DOWNTOWN MASTER PLAN QUESTIONS?  Economic Viability: Funding Opportunities and Progress  Defining “Viability” Capable of success or continuing effectiveness Practical or simply Can it be successful, while being practical…  Funding Opportunities and Progress  Tax Incentive Financing District #2 (TIF #2)  Transportation Center Investments  Control of US 51 from IDOT  Downtown Parking Garage  Gigabyte City Concept  Downtown WiFi  Relocating/Burying Overhead Utility Lines  Others…  Recommendations  That City Council place a periodic and permanent item on their agenda to report on the progress of implementing the Downtown Master Plan  That City Council consider the “viability” of chartering a Downtown Development Authority  That community leaders take the initiative to solve selected issues and keep the City informed  Future Highlights • Encourage entrepreneurs • Maximize use of external funding • Invite everyone • Entice residents back • Make it walkable • Preserve the best of what makes a town special • Harness civic pride