Traffic and Transportation Committee
Regular MeetingCharleston, SC · January 22, 2019
Minutes
TRAFFIC AND TRANSPORTATION
January 22, 2019
A meeting of the Committee on Traffic and Transportation was held this date beginning at 3:55 p.m., at City
Hall, 80 Broad Street, Council Chamber.
Notice of this meeting was sent to all local news media.
PRESENT
Councilmember Seekings, Chair; Councilmember Wagner, Councilmember Moody, Councilwoman Jackson,
and Mayor Tecklenburg Staff: Keith Benjamin, Rick Jerue, and Wanda Stepp, Council Secretary Also Present:
Brett Wood, Chip Limehouse, Councilmember Gregorie, Councilmember White, Councilmember Shahid,
Councilmember Waring
The meeting was opened with an invocation provided by Councilwoman Jackson.
APPROVAL OF MINUTES
On the motion of Councilmember Moody, seconded by Councilmember Wagner, the Committee voted
unanimously to approve the minutes of the January 8, 2019 meeting.
Adoption of Charleston Comprehensive Parking Study and Recommendations
Mr. Benjamin thanked the Committee for the opportunity to present. It had been six months in the making
and when he was thinking about his remarks, he picked up the parking study from 20 years ago. He ready
through it again and looked through its goals and objectives that were laid out which included developing a
comprehensive program for safe traffic circulation and parking, that supported Charleston’s role as a regional
center for cultural and commerce, while retaining its historic and neighborhood character with the goals of
adequate capacity, sufficient capacity for movement on and off the Peninsula, sufficient parking supply, safe
operation of the street and pedestrian transportation networks, protecting historic and cultural community
resources, and protecting the integrity and atmosphere of the neighborhoods. Those goals sounded very
similar to their needs now. So, the question became how they would move forward in that regard, knowing
that had been the case for two decades. They were grateful for the process, because they wanted to make
sure that it was community-driven and they wanted to make sure they combined people’s experience on the
ground and make recommendations from there. Almost 4,000 citizens, workers, visitors were able to give
input and that moved on to Stake Holder meetings, where they had individual groups from health groups,
college and universities, faith-based groups, neighborhood councils, sit with them and explain what their
needs and problems were. They had a public engagement session where people came in and engaged about
what priorities should look like with parking and mobility. They also brought in some experts from Seattle,
Columbus, and Charlotte to see what recommendations they could come with and how they had gone
through their process. If they could better how people got from Point A to Point B, they were also bettering
parking. If they could create better efficiency and user-friendly parking, they would also be doing the same
thing for their transportation, which was why this was so pivotal to the larger conversation about access and
mobility, both on and off the Peninsula.
Mr. Brett Wood, Kimley-Horn, stated that they didn’t often have City Council as engaged in the process as
they had been in this study, and that had led to a strong set of recommendations that were community-
driven.
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Chairman Seekings asked what the geographic area parameters were for the study.
Mr. Wood stated that most of the study was focused on the Peninsula. They had done a few things looking
beyond the study area boundaries. They had looked a little further on upper King and had talked about things
happening in West Ashley, largely because what would come out of this study, from a management and
operations perspective, needed to be adaptable to other parts of the community. So, while the data
collection they did was focused on the Peninsula, the outreach was on the Peninsula, they opened the
process up to the whole community, because they used the Peninsula for employment, recreation, along
with residential use. From the process perspective, they did a lot of up-front data collection, and they liked to
consider it two-fold. One, was the reality of parking. They collected parking inventory data, how many spaces
they had, how many meters they had, and had it all mapped, which was deliverable for the City. They also
collected occupancy data for different parts of the system to understand how parking worked in different
districts. They also looked at historic data that the City gave, as well as operational data, citation data,
information that defined how the parking system was used. They called that the ‘reality of parking’. Just as
important, was the perception of parking and how people on the Peninsula viewed parking and how it
married up with the reality of what they were seeing. The first third of the process was intended to collect
that data, and after that they had an expert panel who talked about how things were implemented in their
communities. Since then, they had developed a draft report and would be working on finalizing it as they
finished the process.
From the perception side, they had done a community-wide survey, had focused stake-holder meetings, and
a community forum, where they allowed people to prioritize the types of investments they would like to see
in parking, transportation, and mobility. For the survey, they had almost 3600 responses. The next closest,
highest response, was in Seattle, where they had close to 2000. For this survey, they had almost 2000 in the
first night it was open, so they had a lot of people in the community that were passionate about parking.
They asked questions in the survey about how easy it was to find parking, where they parked, and what
preferences would be for future improvements. Based on the survey, almost everyone could find a parking
spot within 2-3 blocks of their destination. They asked how long it took people to find that parking and
almost 50% of respondents could find parking within five minutes, which indicated that it wasn’t a capacity
problem, but a problem of communicating where parking was and making it available at the right times of
day. Another question they asked was how people got to the Peninsula and the majority of responses were
‘drive alone’. That was a problem from a number of different perspectives. The flip side of that question was
if people would take alternative transportation if it was available. More than 50% said that if public transit
was better and more dependable, they would take that. Some of the other answers were things like taxis,
Ubers, and Lyfts. For residents on the Peninsula, cycling and walking scored very high. They looked at parking
occupancy for various components of the system. None of the parking was more than about 75% occupied at
any given time. There were places where parking was constrained, such as King Street, between Calhoun and
Broad. But, if someone went a few blocks in either direction, they could find spaces. They also looked at the
data that was collected in October 2018 and wondered if that represented peak parking times, or if there
were some seasonal adjustments that would drive the numbers higher. There was little fluctuation in the
usage when comparing revenue data, about 8-10% between peak and non-peak. The additional revenue
since the change in the parking rate was about four times higher. There wasn’t a change in the demand, just
additional revenue. When they looked at historic trends for parking, they saw a slight decrease in parking
utilization in places like King Street and Broad Street, because people were making decisions to park off-
street.
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Some of the key take-aways from the existing conditions review included realizing that the solutions from the
study had to be about more than parking capacity. It wasn’t about building more spaces, but about managing
demand, allocating demand, and deferring some of that demand through mobility and transportation
improvements. The current parking management system was fragmented. They had more public off-street
parking and on-street parking as a system, which the City manages and controls, than any other community
they had looked at. The three peer cities they had brought in, none of them managed any off-street parking,
so Charleston had an asset of having both. If they were managed in a coordinated way, they could begin to
balance the demand and the access onto the Peninsula and throughout the community. So, taking that
disjointed management structure, and bringing it under one umbrella would be very important going
forward. They also heard from various stakeholders that there were mixed perceptions about how much
parking the City had or needed. There were some people that felt there was plenty of parking and there were
others in localized areas that felt the City needed more. So, they needed to demystify the management
challenges and the perception of parking. There wouldn’t be a single solution, but there were priorities that
would drive recommendations. It would be a mixture of things they would need to do to get to where they
needed to be.
There was a variety of things they had presented to the community and T&T as the guiding policy areas that
they would need to look at such as consolidation of parking management, improving transit, considering
mobility solutions, improving communication and how people could find parking, using policies and
technology to do better data-driven decision making, enhancing how they used their supply, right-sizing the
policies and practices so they were consistent with the community vision, and how they could invest the
money they made from the parking system. The most important thing would be how they would consider the
consolidation of the parking management program. Right now, they had on-street that was under T&T and
off-street that was under Real Estate, and the financial aspects of parking were controlled by Finance.
Bringing those things together, so that there was one coordinated decision making process and aligning the
use of the spaces associated with those systems, would be important. All of the different entities, T&T, City
Council, Real Estate, would be key to driving the solution. In the near-term, there were a few things they
needed to do almost immediately. One of them was the off-street parking management contract and the re-
advertisement of that contract. They would like to see a coordination and consolidation of all of the on-street
management functions initially, so that they didn’t have enforcement and management under one group,
and collections of the revenue of another group. Establishing a Parking Management Taskforce would be
important to look at everything together. From that, they had to start thinking about really bringing it all
together and having off-street and on-street under one roof, hiring a Director for Parking and creating an
organizational chart around that director that had components like technology, off-street and on-street
management, and communications. Beyond that, they would look at how they collected the monies and how
they spent that money associated with the Parking Enterprise fund, for the bettering of parking and
transportation throughout the community.
The next set of recommendations was focused on transit and implementing/improving transit conditions as a
means of getting people out of the single-occupant vehicle trips. Part of that would be working on transit off
the Peninsula with groups like BCDCOG and Carta, and getting better access to the Peninsula. The secondary
thing and what T&T typically had the most control over would be transit on the Peninsula, so investing dollars
in improving the smaller scale transit that connected people between neighborhoods and transit stops. They
could create a transit app that would allow commuters to make better decisions about how and when to take
transit, so integrating payment and routing through Carta, but also integrating mode choice. When they
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thought about on the Peninsula, improving service to get into some areas of the Peninsula that bus service
could not, creating flexible, micro-transit opportunities, and creating mobility hubs. Improving bike/ped
facilities would also help reduce the dependence on single-occupant vehicles. They could use some of the
revenue generated from the parking program for bike/ped programs. They could adopt policies such as
Vision 0 to reduce fatalities, since pedestrian and bicycle safety seemed to be an important theme. They
could thing about off-street bike paths that would separate the movement of cyclists and cars. Further down
the road, they could think about creating car-free environments and creating street master plans that looked
at the different forms of transportation. One of the other strategies was considering mobility as a service.
They had seen this take off in the last few years with things like Uber and Lyft. To go with this, they would
recommend designating curb space, clustering mobility services, and adopting policies that would govern the
implementation of personal mobility and allow it.
Improving wayfinding, branding and messaging could go a long way in helping people understand how to
utilize the parking system. A lot of communities were going into the process of creating branded parking
signage that occurred at the parking facility. They recommended conducting a full program branding effort.
So, as they consolidated parking practices within the City, they could think about how it was branded and
communicated to the public. They could take that and develop it into a way finding strategy that helped
people find available off-street spaces. As they thought about technology improvements in the system, they
could think about ways they could transfer that information to people. They weren’t recommending gaudy
signs that said how many spaces were available, but rather transmit it through an app. They could take all of
that through social and marketing campaigns through social media, print media, and television media. Data-
driven policy was also a part of the program, so taking the policies that T&T had implemented with the on-
street system and extracting data from that, so that when they made decisions moving forward, it would be
done based on data. They had given the City metrics to look at from a data analysis perspective and how to
evaluate and extract that data. When they were doing that, it became an ongoing process for the City to pull
data from both sides of the system and evaluate how people were reacting to changes in policy and practice.
So, the next time they changed rates, it would be done based on demand and they could look at different
streets and decide if the prices should go up or down. Seattle had been doing this for about eight years, and
they didn’t get a lot of pushback on rate changes because it was a transparent process driven by data that the
community understood. The other part of that was the data-driven pricing, and they did recommend that the
City go to a demand-based pricing system, especially for on-street parking. So, the prices would fluctuate as
people adapted to the changes. They had invested a lot of money for on and off street, so from an existing
perspective, they should be getting as much as they could out of that investment and think about where they
could take it next. Extracting money from the meters they had and getting real-time data, leveraging the new
equipment, and exploring the use for mobile add-ons should be something they were focused on. From a
proposed technology perspective, they recommended the implementation, in the short-term, of a mobile
payment platform. It was a highly customer-service driven improvement that would be relatively low-cost for
the City and provided more functionality and flexibility for customers to pay for parking. In the future, they
recommended the implementation of license plate recognition for increased and enhance enforcement of
parking spaces, primarily outside of the commercial areas where they were trying to manage neighborhood
parking. They also recommended enhancing enforcement technology in the near-term to help the on-street
parking program better manage parking through the application of citations. In the longer term, they should
be thinking about technology driven data collection being able to extract data, and integrating multiple
payment options.
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Then, they could look at dynamic curb-lane management. The curb lane today was highly structured towards
on-street parking, as it should be in commercial and retail areas, but if they could move it towards a dynamic
environment where T&C’s, pedi-cabs, commercial loading, all had access, the space could be utilized to the
fullest ability. For this, they recommended maintaining a curb-lane inventory, defining priorities for different
areas of the community, monitoring and changing uses of the curb space, and implementing curb
management technology that could communicate how and when policies changed. They could apply that in
passenger loading, commercial loading, transit, tourist space, and travel modes. Another area they saw
opportunity for enhancement was the residential parking program. They could better manage what they
were doing and improve utilization of spaces when those residential needs weren’t at their peak. They
recommended updating the policies so that they could be more flexible with how they applied residential
permit areas, and could think about things such as parking benefit districts. The revenue from parking benefit
districts could go back into the neighborhood to improve it. They also recommended the implementation of
virtual permitting through LPR to help Law Enforcement know who was legally parked through license plate
based enforcement. Right-sizing parking codes and ordinances was meant more towards the application of
parking in the development side of the community, so reducing off-street parking requirements, creating
things like fee-in-lieu’s, expanding opportunities for shared parking, and doing a better job of controlling
leased and reserved spaces would be helpful. They recommended concepts called modern mitigation, which
look at transportation demand management improvements in lieu of parking, so that developers could pay
into the development of other transportation facilities. Finally, they provided some guidance on parking
investment, so when they should begin thinking about building parking, how they could prioritize the parking
they would build, and what they would do with that revenue. They wanted to highlight that it wasn’t a
parking capacity issue on the Peninsula, but about allocating demand to the right places. They had done a
comparison to other cities of similar sizes that looked at the replacement cost of parking, parking cost per
household, and parking spaces per household. Charleston was on the far right side of the table and had more
parking per household than some similar communities such as New York, Philadelphia, and Seattle, and more
density per acre. The replacement per household was about $42,000. When they talked about investment
strategies, their recommendations were to figure out how to leverage the parking enterprise fund to
implement the solutions of the study, as well as mobility and transportation solutions to manage access and
parking on the Peninsula. New parking was not likely the most pivotal investment. They had created a score
card in the report for them to use when evaluating new parking facilities and whether they met the needs of
the community for more than just a space perspective, but also an investment and return on investment
perspective.
Councilmember Wagner said that the other cities they had mentioned for comparison were larger and asked
how they related. With Philadelphia, they had spent a lot of their money on transit and bus service. Mr.
Wood stated that for Seattle, Columbus, and Charlotte, they had brought them in as expert panelists. They
were selected less for the size of the community and more for the application of strategies that they had at
the top for the process, such as progressive pricing, data-driven policies, and neighborhood parking area
improvements. They wanted to focus on communities that had implemented similar strategies to learn how
it had worked and what the challenges were. The comparison at the end of the report was data they pulled
from a research study that Thinktank had done. The other cities had a lot more transit investment than
Charleston would. Seattle was selected because its downtown area was constrained by the Puget Sound on
one side and the Interstate on the other, so there was no more space for them to expand to, similarly to how
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Charleston could not expand. One of the reasons they weren’t keen on building more parking supply was
because of that reason.
Councilmember Moody thanked them for the presentation. His thoughts were surrounding a path forward.
He knew they had a draft, and they would be asked to adopt it that night. Chairman Seekings said that was
the ask from Mr. Benjamin, to adopt it and pass it to Council. Councilmember Moody said that he saw a few
people that might have an interest in it and he would wonder what their comments were about it. He was
concerned that they were moving this too fast. He liked it, but would like to hear more and his question was
whether this was the right path forward. Mr. Benjamin stated they had met with those people many times
through the process and had been diligent about making sure that they were wide open to any ideas and
concerns. This was the first time they had looked at this in a comprehensive way in a long time, so they didn’t
want to do the process in a vacuum. They wanted everyone to have their voice heard. They welcomed the
engagement during the implementation phase still. Councilmember Moody said that his concern was the
management. It looked like they had plenty of capacity, just poorly managed. The next step to him would be
developing the management piece. Chairman Seekings stated that they were adopting this as a policy
statement of the Council, not as a charge for implementation without going back to the public and talking
about the management part. They would be going to the public, to private enterprise, to think about how
they would manage it. Mr. Benjamin said it was adoption and recommendation so that they could start the
actual work. There were no ordinances attached to it, no standard policy. Some of the things might not work.
They weren’t taking up everything that other cities had done, but were figuring out what would work for
Charleston. The ask today was the adoption of the plan and its recommendations to move forward with what
implementation would look like. Councilmember Moody said he understood the policy piece, but his other
concern was for places like Avondale and West Ashley. He had not digested all of that, and what worked
downtown may not work there. Mr. Benjamin said there were three things that would work for all parts of
the City. The first was the conversation about residential parking. They had talked to other cities about how
the transfer to online would work. The other piece was in the rate structure. In the study, it gave a data-
based analysis of how they could determine rate structure from community to community and what it would
look like. That was applicable everywhere. The final piece was regarding garages and the measuring stick of
how they could determine if that investment made sense for a community or not. They had asked the
question during the study, even though it was mostly downtown, how the recommendations could apply to
other parts in the City. Councilmember Moody said that in Avondale, there was no public parking there.
Almost everything was private, and asked how they would control that. Mr. Benjamin said that was where
the recommendations came in. They were purposeful about creating recommendations that were applicable
when other parking needs became attentive. Mr. Wood stated that for Avondale, they wouldn’t build a
parking garage. They could implement street parking, but also implement shared parking with the private
enterprise.
Councilwoman Jackson stated that they had authorized this study, and now they were handing it back to the
leadership of the City to determine what they would do first. She didn’t think they should belabor the vote.
She did think that they should be saying committedly that this was not something they were going to put on
the shelf for another twenty years. This was like a launching party. They knew they had a lot of things
recommended and they could chip away at it and build something phenomenal. Mayor Tecklenburg wanted
to acknowledge Mr. Limehouse being there, because without his support for 526, they wouldn’t have that
project. He wanted to thank Mr. Benjamin and Mr. Wood on the comprehensive report that they had done. It
was a guidepost for specific matters to come back to Council, but it gave them many things to work on. The
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technology that was available that other city’s used was something he looked forward to. He didn’t view the
management as being bad, but it was bifurcated by the fact that they managed on-street parking with a
different division than off-street parking. They wanted to get everyone on one page and moving in the same
direction. Councilmember Moody said he wasn’t trying to jab at anyone, but they could do it better than they
were.
Councilmember Gregorie stated that when an ordinance was created, it wouldn’t be Peninsula-specific, but
would be city-wide and would perhaps address some of the concerns of his colleagues. They justified why
they would reduce the number of parking spaces for development but asked if they could explain why that
would work. Mr. Wood stated that the thought of it being community wide was right, but it should also be
context sensitive, so the Peninsula should be different than other areas. For the removal/reduction of parking
spaces standpoint, two pieces of evidence drove that decision. When they looked at occupancy data they
collected for the private system, it was largely 50-60% utilized. So, they had required parking for
developments like hotels that was not being utilized and not being returned to the public system. The spaces
just sat there, not utilized. So, if they could build less spaces, it would create more developable land to create
amenities. The second piece was that to do that, they had to provide the fee-in-lieu. Mr. Benjamin said they
just had the convening on Complete Streets, and the consultants who came to do the training just finished a
similar type of training in Richmond, who had launched their BRT. Their current approval process for
developments included the developers coming before department heads and had to guarantee a certain
amount of seats on the transit system. Councilmember Gregorie stated that the one thing he did not notice
was anything regarding the City and number of cars that came to work in the City. He knew they looked at
City garage facilities, and talked about incentives for businesses and employers. Mr. Wood said they hadn’t
specifically called out the City as an individual employer, but they had talked about reinvestment into transit
passes and access for City employees and private employees. If they needed to call out the City specifically,
they could.
Councilmember Waring commended Mr. Benjamin and Mr. Wood. Their parking revenue, off-street, went
up, but in some people’s minds, they had become a less friendly City as a result. Many people came onto the
Peninsula to entertain and then go back home. They used to be able to find parking spaces after 6 for free,
and now people were coming back from dinner and finding tickets on their cars, which was not popular. He
wasn’t sure how they measured that in a City, but he would bet, if they did a survey for people off the
Peninsula, they would come back with people saying it was too much of a hassle to go downtown. That
wasn’t good news for business owner’s downtown. Because of that, many companies like Uber and Lyft were
being used by residents now, and he wondered how that would affect parking revenue in the long-term. At
town center in Mount Pleasant, they had deck parking that was free, and he was sure there was some sort of
combination of parking. He was interested in that kind of method. He had been in Houston that had parking
decks for the mall, which was of no charge for the user, as well. Those were some areas that they needed
more information for. Mr. Wood stated that survey they did was for areas off the Peninsula and on the
Peninsula, and they got some choice responses about the parking rate increase. One of the things they had
talked about was incremental policy change. They had talked about extended parking times, so people would
still have to pay, but could stay for longer. There were things they could do to improve the process for
residents such as providing the residential parking permit process online and using that in conjunction with
the benefit district, where they could share that space when it wasn’t at peak demand, generate revenue
that would be reinvested into that community, as well as accommodate parking for tourists. Over time, the
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development community had come in and leased spaces and given spaces in City parking garages, and a lot of
times those spaces went unutilized. If they could change that policy, they could create more supply.
Councilmember Shahid stated that they had talked about having a parking director, and they needed to make
sure they were moving in that direction. He thought it was a perception problem, and they needed to do a
better job at educating. Unloading for cars downtown, in the middle of the street, was a major problem. They
had also talked about worship services and parking in the past, and that needed to be discussed as well.
Councilmember White said that the concept of lowering the parking requirement for new development was a
steep hill to climb. He asked if there was any current funding plan for implementation of the study. Mr.
Benjamin said that his responsibility was to bring the study forward and then look for implementation
funding. Some of the recommendations wouldn’t take money, just reorganization and culture change. Some
would have price tag attached such as the technology side. Councilmember White said that he just wanted to
remind them that a significant portion of the Enterprise Fund was to transfer out to balance the budget.
There was some great things that had come out of this, but if they didn’t have a funding source, many of the
recommendations wouldn’t be able to get implemented. He didn’t want them to think they could
immediately tap into the Enterprise Fund to do that. Chairman Seekings said that one of the groups in the
audience was the private sector, and this would be a private/public partnership going forward.
Councilmember Gregorie said that the document showed ways that they could generate revenue to help
with the implementation. If they got into an agreement with Uber and Lyft, they would be taxed by the City.
As he read the document, in addition to the Enterprise Fund, it showed areas that, if they did the
consolidation and implementation, it would generate some revenue over and above what they received now
for parking. Mr. Benjamin stated that there was specific percentage amount that the State demanded that
came back to the City through Uber and Lyft. There were a number of T&C’s other than Uber and Lyft, as
well. For recommendations, there were short-term opportunities and long-term, as well. Councilmember
Wagner said he had wanted to recognize the enforcement side of it, as well. Councilmember Griffin said they
spent the majority of their time talking about traffic and drainage because they were the two biggest
problems. They needed to implement a lot of the recommendations. He would like them to look at what the
cost to benefit had been for lengthening the hours of the parking meters and raising the fee. He had a feeling
that they had to pay the enforcement officers a lot of overtime. Chairman Seekings said it had raised the
revenue by hundreds of thousands of dollars. Chairman Seekings thanked Mr. Wood and his team. They had
done a number of nights of community engagement. The study was comprehensive and it wouldn’t happen
overnight. This gave them a lot to think about.
Mr. Benjamin stated that the part of 526 that SCDOT had been working on, specifically the interchanges and
signals along Glenn McConnell and Cantrell, they had been waiting for three years. They would be starting
construction on March 1st to improve pedestrian signals, camera activation, and response systems. SCDOT
was paying for it, but the City would have to operate them and maintain. The design for 61 at Wappoo at
moved forward with the County including extending sidewalking, four-way into crosswalks, and pedestrian
signals. They had also sent the scope for Maybank and Riverland, so they were looking forward to that work.
On the motion of Councilwoman Jackson, seconded by Councilmember Wagner, the Committee voted
unanimously to adopt the Charleston Comprehensive Parking Study and Recommendations.
Having no further business, the Committee adjourned at 5:14 p.m.
Bethany Whitaker
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Council Secretary
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