Appearance Review Commission (ARC)
Regular MeetingDeerfield, IL · April 27, 2015
Minutes
APPROVED COPY
Appearance Review Commission
Meeting Minutes April 27, 2015
A meeting of the Appearance Review Commission was held on Monday, April 27, 2015
at 7:30 p.m. at the Village Hall Conference Room, 850 Waukegan Road, Deerfield,
Illinois. Chairman Dick Coen called the meeting to order at 7:30 p.m.
Present were
Dick Coen, Chairman
Beth Chaitman
Lisa Dunn
Sean Ehlke
Sherry Flores
Jim Hollis
Elizabeth Low
Also Present:
Jean Spagnoli, Village Planner
Jeri Cotton, Secretary
Public Comment:
There was no Public Comment.
Document Approval
Ms. Dunn moved to approve the minutes from the April 13, 2015 Appearance Review
Commission meeting. Ms. Flores seconded the motion. Ch. Coen had a few minor
corrections. The motion passed by the following vote:
AYES: Coen, Chaitman, Dunn, Ehlke, Flores, Hollis, Low (7)
NAYS: None (0)
ABSTAIN: Ehlke
Business:
1. State Farm, 40 Lake Cook Road – wall sign
Cindy Fitzpatrick with Heritage Signs was present. Ms. Fitzpatrick explained they
currently have a channel letter sign on a raceway and would like to replace it with a red
channel letter sign on a bronze painted raceway. The raceway will be installed 23” from
the lower roof line. The sign illumination is white LED. Ch. Coen noted the previous
approval required the sign to be aligned with the two existing signs. Ms. Fitzpatrick
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April 27, 2015
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explained the proposed sign would be align the other signs. Ch. Coen noted the
raceway shows it will be painted to match the building; however, he would be in favor of
a raceway that is the same color as the shingles. He noted the proposed red sign does
not pop (provide contrast) like the existing white sign on the dark shingles. Ms.
Fitzpatrick indicated the returns will be PMS 432U red. The faces will be white acrylic
with 3M Trans Red 3630 applied. She will provide samples of the colors. The gray
ovals will be Arion opaque 2100 dark gray applied to the faces. Ch. Coen noted the
capital letters would be 24” high and the stacked ovals will be 26” high. He requested
the dimensions of the lower case letters. Ch. Coen noted the sign should be centered
horizontally.
Mr. Ehlke questioned which adjacent sign would be matched for the height. He
suggested centering the sign vertically to be in line with the Weisman Podiatry sign on
the left.
Ms. Flores noted Pantone 432 is a dark gray metallic, not a red color. Ch. Coen asked
if the returns are intended to be gray or red. Ms. Fitzpatrick noted the returns and inner
ovals would be gray. Mr. Hollis asked that the raceway be dark gray to better
coordinate. The commissioners agreed. Ms. Flores asked how close the gray matches
the roofing material. She would not want the raceway to appear like it is floating on the
roof. Ch. Coen believes having a different color may draw more attention to the
raceway. Ms. Fitzpatrick noted the Weisman Podiatry box sign has a bronze
background. Ch. Coen would like to see color samples if the raceway is a different
color than the returns.
Ms. Chaitman believes a white sign would stand out more than a red sign. Ms. Flores
agreed. Ms. Fitzpatrick explained she cannot deviate from the corporate logo.
Ms. Dunn moved to approve the wall sign for State Farm. The sign will be internally
illuminated with white LED. The upper case letters will be 24” high and the logo will be
26” high and the sign will be 179.7” wide. The raceway, returns and gray circles will be
432U metallic (dark gray). The faces are white acrylic with 3M #3630 red applied to the
faces. The bottom of the letters will start at the bottom of the 3 rd shingle going up so the
sign matches the height of the Weisman Podiatry sign. The sign will be centered
horizontally on the building/roof element. Any approval is contingent upon receiving
color samples. Mr. Ehlke seconded them motion. The motion passed by the following
vote:
AYES: Coen, Chaitman, Dunn, Ehlke, Flores, Hollis, Low (7)
NAYS: None (0)
2. MOD Pizza, 70 S. Waukegan Road – wall signs
Ernie DiFiore with Modern Signs, Inc. was present. Mr. DiFiore explained MOD Pizza is
requesting a 4-1/4” letter stroke sign with push-thru letter faces. The white portion of
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the letter will stick out approximately ½”. Ch. Coen noted the signs are within the PUD
size requirements. Ms. Dunn questioned why the east elevation sign is not centered in
the tenant space. Mr. DiFiore explained they propose centering the sign vertically on
the sign band and horizontally over the door. Ms. Dunn would prefer the sign be
centered in the space rather than over the door. Ms. Chaitman agreed noting the door
is hidden. Mr. DiFiore explained they want to highlight the door. Ch. Coen would prefer
the sign to be centered between the two piers. Mr. Ehlke agreed. He noted the
Subway signs are centered between the brick piers on both the north and the east
elevations. Mr. Ehlke indicated the MOD sign is proposed as centered vertically on the
sign band and horizontally between the piers on the south elevation. Therefore, he
questioned why the east elevation should be allowed to be at variance with the other 3
signs.
Ch. Coen noted the returns would be red. Ms. Spagnoli explained the proposed red
matches the approved red for Deerbrook Mall, which is PMS 485. The red will not
illuminate; the only thing that will illuminated is the white. Mr. DiFiore noted the push
thru portion of the letter will also illuminate. He explained the letters will be 3” deep. Mr.
Hollis questioned whether there would be spillage from the cutout. Mr. DiFiore
explained you can see a little white when looking from the side.
Ch. Coen explained the Sign Code does not allow multi-dimensioned signs. There is a
½” protrusion. Ms. Low questioned the Marathon sign. Ms. Spagnoli explained that is a
different sign construction. This sign would have light spilling out from the sides ½” as
well as the letter faces. Mr. Hollis indicated the Commission has previously approved
slight dimensional differences. He explained the spillage is minimal and questioned
why the sign does not have a smaller push thru. Mr. DiFiore noted this is a high quality
sign because of how the sign is made. He believes it is very aesthetically appealing.
Mr. DiFiore explained there is a little reveal; the sign is not pushing light. Mr. Hollis
does not believe a reduced push thru will make a difference. Mr. DiFiore explained the
signs are mass produced. Ms. Dunn questioned the purpose of having one plane signs.
Ch. Coen explained three dimensional signs were viewed as inappropriate. Ms. Flores
questioned whether there is a readability issue with the red returns. Mr. DiFiore
explained they have not had issues in other locations. Ms. Flores believes black returns
would make the sign more readable. Mr. Ehlke believes the reveal appears to be more
than ½ inch.
Ms. Low indicated if this sign is not approved, the petitioner would need to create a
different sign. Mr. DiFiore explained this is the sign that is installed in several other
locations. The only difference is some have red returns and some have black returns.
He explained this is MOD Pizza’s branding. Ch. Coen noted that the petitioner can try
to appeal any Appearance Review Commission approval by appearing before the
Mayor and Board of Trustees. Mr. Hollis explained the Commission is asking for less of
a push thru. Mr. Ehlke believes the Commission has not previously approved any signs
with a ½” push thru. He expressed concern that approving this multi-dimensioned sign
may create a precedent. Ch. Coen believes the sign would look the same if it were
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flush instead of dimensional. Ms. Dunn would like the sign to be flush and centered
over the tenant space. Ms. Low agreed, because the Commission is charged with
upholding the Village Codes which states the sign should be on one plane. Mr. Ehlke,
Mr. Hollis and Ms. Flores agreed. Ms. Chaitman is okay with the sign as proposed, but
would like the east elevation sign centered in the tenant space. Ms. Flores hopes the
red gives enough dimension to the sign. Mr. DiFiore believes a flush face could be
made, but is unsure whether a lesser reveal could be made.
Mr. Hollis moved to approve the MOD pizza signs as submitted with the east elevation
sign being centered over the door. The signs will be constructed with push thru faces
extending ½” beyond the red letter cabinets. Ms. Flores seconded the motion. The
motion did not pass by the following vote:
AYES: None (0)
NAYS: Coen, Chaitman, Dunn, Ehlke, Flores, Hollis, Low (7)
Mr. Hollis moved to conditionally approve the MOD Pizza sign package with the east
elevation sign centered between the masonry piers. Both signs will be constructed with
flush faces. Ms. Low seconded the motion. Ch. Coen noted the petitioner will need to
submit revised drawings. The motion passed by the following vote:
AYES: Coen, Chaitman, Dunn, Ehlke, Flores, Hollis, Low (7)
NAYS: None (0)
3 Queens Nail, 45 Waukegan Road – wall sign
Michelle Ganzorig, manager of Queens Nail was present. Ms. Ganzorig explained the
proposed sign would have channel letters with white faces and black trim caps and
returns. She noted the wall color is very close to white, but they really want a white
sign. Ms. Flores explained the sign will blend in with the background. Ms. Chaitman
questioned whether a thicker black outline could help. Ms. Low believes the sign should
stand out more. Ms. Flores recommended using a color for the sign faces. Ms.
Ganzorig asked if the word Queens could be one color and Nail in white. Ms. Flores
does not believe it would read as well. The word Queens would be visible but the word
Nail would not. Ms. Low indicated a perforated sign would illuminate as white.
Ms. Chaitman noted the sign is horizontally centered in the tenant space, but appears
too low on the sign band because of the crown on the Q. Ms. Dunn likes the logo and
believes the letters are readable. Mr. Hollis, Ms. Flores, Mr. Ehlke and Ms. Low agree.
Mr. Ehlke noted that if the petitioner wants a white sign, that is what they want. Ms.
Ganzorig asked if it would be okay if the owners decide on a color instead of white. Ms.
Spagnoli explained they would have to submit the new color for fast track consideration.
Ch. Coen suggested removing the second disconnect, numbered six on the drawing.
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Mr. Ehlke moved to approve the wall sign submittal for Queens Nail as submitted with
the understanding that the second disconnect switch on the exterior would be
eliminated. Ms. Dunn seconded the motion. The motion passed by the following vote:
AYES: Coen, Chaitman, Dunn, Ehlke, Flores, Hollis, Low (7)
NAYS: None (0)
Items from the Commission:
Ms. Flores noted the Charles Ifergan Salon renovations are near completion. Ms.
Spagnoli indicated they will appear before the Commission for signage in June.
Ms. Flores questioned what is happening with Portillo’s. Ms. Spagnoli explained the
traffic study is not yet complete.
Mr. Ehlke reported C2 Education has a lot of window signs. He asked Ms. Spagnoli to
look at it. Mr. Ehlke questioned whether sign violations should be enforced by someone
other than the building department. Ms. Spagnoli handles the window signage
violations. The planning department handles many of the signage violations.
Ms. Low noted Mike Rizzo State Farm painted behind the sign, but the rest of the
façade looks dirty.
Ms. Flores asked about the Tucker Development. Ms. Spagnoli explained there is one
resident that would not sell her property.
Ms. Flores reported seeing signs in the right-of-way. Ms. Spagnoli explained no signs
are allowed in the public rights-of-way other than traffic/Village signage.
Items from Staff:
Ms. Spagnoli, Ms. Little and Mr. Case met with Metra representatives. They discussed
leaving the concrete pavers from the legacy brick to the roof drip line. This would frame
the building with the concrete pavers. Ch. Coen asked to see a drawing with the brick
patterns. Ms. Flores still prefers the Brickhouse Red color.
Adjournment
There being no further business or discussion, the meeting was adjourned at 8:57 pm.
Respectfully submitted,
Jeri Cotton
Secretary
Appearance Review Commission
April 27, 2015
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Agenda
Appearance Review Commission
Village of Deerfield
Community Conference Room 206
Workshop Meeting 7:30 p.m. Monday, April 27, 2015
Call to Order
Public Comment
Document Approval
Minutes of April 13, 2015
Business
1. State Farm, 400 Lake Cook Road – wall sign
2. MOD Pizza, 70 S. Waukegan Road – wall signs
3. Queens Nail, 45 Waukegan Road – wall sign
Items from the Commission
As Introduced
Items from the Staff
As Introduced
Adjournment