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Regular MeetingGrand Rapids, MI · April 27, 2023
Minutes
Development Center
City Planning Commission 1120 Monroe Ave NW
Meeting Full Grand Rapids, MI 49503
April 27, 2023 City Commission Chambers
I. 12:00 p.m. - 12:30 p.m. - Lunch - Conference Room 901, City Hall, 300 Monroe Ave.
NW
II. Business - 12:30 p.m.
A. Call to Order
The meeting was called to order at 12:30 PM by Board Member Kyle Van Strien
PRESENT: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-Shatel, Jonker
ABSENT: Bersche
STAFF PRESENT: Kristin Turkelson, Elizabeth Zeller, Laura Wahamaki, Sarah Behmlander,
Assistant City Attorney Mike Hoeker and recording secretary Carol Gornowich
B. Approval of Minutes
A. Approval of Minutes from April 13, 2023
RESULT: ACCEPTED [UNANIMOUS]
MOVER: Susan Shannon, Board Member
SECONDER: Adrienne Wallace, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel, Jonker
ABSENT: Kristine Bersche
C. Planning Director's Report
Agenda items were briefly reviewed.
Ms. Turkelson related that there will be an evening meeting on 5/18/23 with a focus on
developing visions and values for the Master Plan. The Neighborhood Summit will be held
on 5/20/23 with basically identical sessions as offered at the 5/18 meeting.
Ms. Turkelson related that she met with the consultants about activities for the neighborhood
organizations and Community Connectors. Training will be provided on 6/20 with a request
that the Community Connectors to do at least one Walk & Talk and a request that the
neighborhood associations do at least two.
Ms. Turkelson related that she has put forth the Planning Commission’s request for a joint
meeting with the City Commission for a housing policy discussion. The joint meeting is
anticipated in June with more information to come.
Ms. Joseph indicated that she watched Mr. Kilpatrick’s presentation. She asked if there has
been any discussion about non-traditional types of housing, such as transitional/housing for
specific populations. It seems like that is missing from the housing conversation.
Generated 5/3/2023 9:02 PM
City Planning Commission
Meeting Full Page 2 April 27, 2023
Ms. Turkelson stated that she did some research on the history of single-room occupancy
(SRO). The Ordinance currently allows SROs as Special Land Uses but it is defined as 50 or
more rooms. She doesn’t know if there is value is allowing a 10 room SRO as a Special Land
Use on major streets in an LDR district. Would that be helpful? What would it look like?
Staff has struggled with the co-ops. There are several in the city but they have independent
units and shared community space. She recalled conversations from 2016 about more of a
dorm style co-op. There was a struggle between saying yes to something like that yet a
concern about fraternity style housing. When considering the land use and Fair Housing law,
the two are difficult to separate.
Ms. Shannon asked if the City is looking at what other communities are doing to house the
homeless.
Ms. Turkelson replied that Community Development largely takes the lead on the homeless
population. The Housing First model is the preferred model, which is where each individual
gets into a home. However, when looking at the data, Grand Rapids has enough shelter
capacity to support those individuals. Not everyone chooses to go into a shelter for a variety
of reasons.
Dr. Wallace added that the Housing First model doesn’t care about you getting clean or
finding religion, which is why the shelters vs. the Housing First model is explosive in this
area; it is a conservative religious base. The model here has been met with some controversy.
Ms. Shannon pointed out that you can’t stay in a shelter during the day. She asked what
Planning’s role is.
Ms. Turkelson acknowledged that Planning does have a role. Some of that is simply
increasing housing supply in the market. All of the housing types are allowed, such as
transitional shelter housing. One area Grand Rapids is likely more restrictive, from a zoning
perspective as well as State code, is the tiny home communities. She isn’t sure how
Kalamazoo is doing it but, in the State of Michigan, having tiny homes without full service
and hook-ups is considered a campground and not allowed year-round. If you are going to
have a tiny home, the Ordinance has a minimum of 750 sq. ft. for single-family homes and
State plumbing code requires hook up to each unit. The community that was toured outside
of Austin, TX doesn’t actually have zoning, which is why it is located there. It is imperfect as
well. Buses are available limited times per day so the residents are very cut off from access to
things. Ms. Turkelson believes that the tiny home concept is where they struggle the most.
While it may be possible to resolve it through zoning in some ways, she doesn’t feel it
resolves the affordability issue when each unit has to be fully connected and each unit has to
be a full living unit because of State law. She suggested that allowing smaller scale
transitional housing in other areas may help.
Ms. Turkelson advised that there is an individual present today that would like to discuss
metal siding requirements with the Planning Commission. She will speak to the Planning
Commission during general public comment at the end of the meeting.
III. Public Hearings beginning 1:00 p.m. or soon thereafter in City Commission
Chambers, City Hall
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Meeting Full Page 3 April 27, 2023
A. Conflict of Interest
None expressed.
B. 1615 Broadway Ave NW - Self-Storage Facility
Address: 1615 Broadway Ave NW and 1636 Hamilton Ave NW
Applicant: Storage Five Grand Rapids LLC (Chris Catania)
Requesting: Approval to convert a manufacturing facility into 24-hour self-
storage facility. A parking reduction is also requested.
Zoning: TN-TCC (Traditional Neighborhood—Transitional City Center)
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.31. Self-Storage Facilities
5.10.05. Reductions in Parking Requirements
5.12.08. Standards for Site Plan Review
5.12.12. Special Land Uses
Case Number: PC-SLU-2023-0027
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: May 13, 2023
Ms. Zeller introduced the request for approval to convert a manufacturing facility into a self-
storage facility. Self-storage facilities require Special Land Use approval in commercial zone
districts. In the TN-TCC Zone District, all self-storage activities must be contained within a
single building and conducted exclusively indoors. Individual storage units can only be accessed
from inside the building. Ms. Zeller indicated that this application meets the criteria.
Ms. Zeller related that the subject site is across from an IT zone district east of Broadway and to
the south is a mixed-density residential zone district. The mixed-density residential zone district
consists of primarily medium density housing. The subject facility is currently occupied by
JEDCO, which is a sheet metal fabrication supplier to the aerospace and defense industries. The
building is approximately 68,000 sq. ft. and the property itself is 2.71 acres.
Ms. Zeller explained that the property is zoned TCC but is generally Master Planned as
industrial. There is no Area Specific Plan addressing this area.
Ms. Zeller stated that the applicant intends to retrofit the existing building into a climate
controlled self-storage facility. Internal clearance allows for two stories in portions of the
building. There will be some internal conversion to increase the rentable square footage. The
facility will have between 800 and 1,000 units, ranging from 5’ x 5’ lockers to 10’ x 30’ units.
The leasing office will be open and staffed daily from 9:30 a.m. - 6:00 p.m. The units will be
accessible from three different points on the site between the hours of 6:00 a.m. and 10:00 p.m.
by code access. The office area is located near the corner of Broadway and Richmond and the
applicant is proposing to have the leasing office in that location. There are some non-conforming
parking spaces in that area that Mobile GR has asked be removed. There will be parking nearby
for visitors to the leasing office. Ms. Zeller identified the location of the three proposed entries.
She pointed out the hatched areas and loading areas on the site plan. There is also a large vehicle
loading area at the north. There are a number of curb cuts on site and the applicant would be
City Planning Commission
Meeting Full Page 4 April 27, 2023
closing at least one of them and others will be narrowed, at the request of Mobile GR, to meet
current City standards.
Ms. Zeller commented on parking. The parking requirement for self-storage is based on the
drive-in model storage facilities with outdoor access; the type not permitted in the TCC zone
district. Ms. Zeller suggests that the parking requirement of the Ordinance is a bit high for the
proposed use. If the Planning Commission is amenable to this use, there should be adequate
parking for the use as intended. At the northwest area of the site there is a parking lot that is
going to remain. There is loading and unloading area near the north entrance and the east
entrance, as well as the southerly entrance. Based on the floor area, 69 parking spaces would be
required. Thirty-seven parking spaces are proposed. The Planning Commission has the discretion
to waive the parking requirement. The relevant parking reductions in this case would likely be
transit and on-street parking. There is on-street parking in the area.
With respect to landscaping, the site has a significant amount of landscaping at the south and
some on Broadway. Additional green space will be created at the corner. One element the
applicant should address is the area between the parking lot and the adjacent property at 1630
Hamilton. Ms. Zeller feels there is opportunity to meet the landscape buffer requirement in that
area, which has been incorporated as a condition of approval if the Planning Commission is
amenable to approval.
Ms. Zeller related that there are no exterior changes proposed to the building. Windows are
concentrated in the office area, which is what would be asked. As proposed, the building exterior
is satisfactory, assuming the windows remain transparent.
Ms. Zeller indicated that the site doesn’t meet the minimum requirement of the Use Standards for
self-storage facilities, which is 3 acres; the site is 2.1 acres. Ms. Zeller reiterated that that criteria
is based on the drive-in, outdoor access facilities. The Planning Commission can waive the site
area requirement.
Ms. Zeller related that the applicant has met with the West Grand Neighborhood Association and
a representative is present to speak to the request.
Ms. Zeller identified key considerations as whether the proposed use will contribute to the
existing and planned character of the area and any concerns that may be expressed by the public.
Ms. Shannon asked if the facility is currently vacant.
Ms. Zeller deferred to the applicant to respond.
Rob Lamer, Exxel Engineering, related that his understanding is that JEDCO owns the building
and will be relocating to a larger facility. They are either still in the building or just recently
moved but the facility is not completely vacant. Mr. Lamer explained that from a site plan
standpoint it is a simple design. They will be keeping the same building that is present today.
There is a lot of pavement around the site already. All of the diagonal cross hatching shown on
the plan is pavement that will be removed and restored to green space. From a storm water/
drainage standpoint, that will remain as is. They will add landscaping to the green space. With
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Meeting Full Page 5 April 27, 2023
respect to the buffer mentioned by Ms. Zeller, they will remove some existing pavement further
distancing parking from the adjacent residence. The suggestion by staff was to install a privacy
fence but he would prefer to know what the resident prefers.
Ms. Zeller clarified that staff advised a landscape buffer was necessary, not specifically a fence.
Mr. Lamer continued stating that they are proposing to remove some pavement and add green
space so they can provide a buffer.
Ms. Joseph asked the extent of the community outreach.
Chris Catania was present on behalf of the request. He explained that he is the applicant,
hopefully the future owner, and developer of the project. He related that they met with the
neighborhood association last week and previously went before them to introduce the project.
His understanding is that they are supportive.
Ms. Joseph asked if they talked with the residents of the nearby homes.
Mr. Catania replied that he didn’t speak with them directly.
Mr. Van Strien opened the public hearing and invited public comment.
Annete Vandenberg, West Grand Neighborhood Organization Executive Director, agreed that
overall the Board is supportive. Their concerns primarily had to do with parking because a lot of
times parking is reduced and then Vital Streets comes in and has a different plan. The only other
concern was CPTED being part of the survey process because these areas tend to get hit with
theft, etc. They would encourage a CPTED survey be put in place during this process. Ms.
Vandenberg related that the only other concern she heard from a neighbor was that a lot of
people wouldn’t be working there anymore and changing it from manufacturing/industrial to
self-storage is going to change the use of the building permanently and that we won’t get those
manufacturing jobs back. They are grateful that JEDCO is staying in Grand Rapids but someone
else won’t be offering manufacturing jobs because of the change to self-storage.
There being no further public comment, Mr. Van Strien closed the public hearing.
Mr. Van Strien recalled that the facility will be staffed from 9 a.m. to 6 p.m. He asked the
number of employees.
Mr. Catania replied that the operation hours are 9:30 a.m. to 6 p.m. for the office and 6 a.m. to 10
p.m. for customers to access their storage. The office will always be staffed with two people.
Obviously during the construction process they will employ hundreds and there will be support
contractors that will be in to clean and maintain the building.
Mr. Van Strien asked if there are any additional thoughts on incorporating CPTED standards into
the design of the facility after meeting with the neighborhood association.
Mr. Catania replied that he feels it will be very beneficial and he is amenable to doing so.
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Meeting Full Page 6 April 27, 2023
Mr. Van Strien asked if there is any concern about having multiple entrances and how that will
work on the site.
Mr. Catania replied that he isn’t concerned. He would actually prefer one more but they will be
eliminating two curb cuts, one on Richmond and one on Broadway, to help with traffic. The
current owner has outgrown the facility, which is one reason they’re moving. A reduction in the
amount of vehicles around the facility will be a good thing for the site and the neighborhood.
Every customer will have a specific code to get in. It is a secure facility so he doesn’t have any
concerns about the access.
Mr. Van Strien asked that he speak to the style of units that will be installed. Are they modular
units or framed and drywalled spaces.
Mr. Catania replied that it is all metal; corrugated steel. There will be 800-1,000 units depending
on how they configure the space. Each unit is 8’ 8” tall with a roll-up or swing door. It will likely
be managed by CubeSmart, which is a publicly traded company. They have district and regional
managers that will be overseeing the property.
Ms. Shannon asked, as it relates to parking, how many employees are on site now.
Mr. Catania replied on behalf of the owner that there are just under 250 employees over three
shifts.
Current property owner, Dan Szymanski, responded further indicating that there are three shifts.
There are approximately 15 employees on third shift, 35 on second shift, and approximately 200
during the day. The site is used very hard and parking is hard. They have grown and are bulging
at the seams. They have equipment that has never been in this location and is already in the new
building. One of the things their employees will likely enjoy most is they will have adequate
parking at the new facility; they have parking there for approximately 400. The proposed use will
be a very sleepy operation compared to their manufacturing operation that has been there for 40
years.
Mr. Williams asked if they are amenable to installing the required landscape buffer adjacent to
1630 Hamilton. Based on the plans, pavement will be removed and that will provide 5-7.5’ of
buffer area. The requirement is for 10’. He asked if they can provide the 10’ buffer.
Mr. Lamer replied that if they go to 10’ they will lose a bank of parking. They want to make sure
they have sufficient parking. That area needs to have 17’ spaces of 90 degree parking. He can
remove the amount of pavement shown and still get the 37 parking spaces on the site.
The Commission entered into discussion.
Ms. Shannon stated that she hates to see the neighborhood employer moving, yet she understands
their growth limits. She appreciates that there will be a reduction in parking for the proposed use,
which has likely been a burden on the neighborhood for quite some time. She also appreciates
the addition of green space.
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Meeting Full Page 7 April 27, 2023
Ms. Joseph related that she has concerns about this use here. Self-storage would basically make
it impossible to have manufacturing here ever again. It seems to be a building that is adequate for
modern manufacturing and there isn’t a lot of that in the city. She doesn’t favor this permanently
changing uses.
Mr. Rozeboom asked which zone districts permit self-storage, and perhaps why.
Ms. Turkelson recalled that not too far removed, on Seward, the Planning Commission heard a
Special Land Use request several years ago for a self-storage facility and one of the struggles the
Commission had was the lack of activity along a pretty significant commercial corridor. Ms.
Turkelson feels the resolution that was ultimately arrived at has benefited the area in that they
were required to retain commercial uses along the frontage of that building. There is also a
coffee shop that anchors that building. That may be something to consider here. There appears to
be some similarities, although the building type being conducive to today’s manufacturing
practices might be a significant distinction from that building. There was the opportunity to
support mixed uses in that building vs. a wholesale self-storage facility that has a lot less activity
than what much of the planning work desired.
Mr. Rozeboom recalled requiring that at 28th and Breton also but that was a commercial district.
Ms. Turkelson responded to Mr. Rozeboom’s question relating that the districts where self-
storage is permitted by Special Land Use is TCC. Ms. Zeller mentioned the requirement of the
use being contained in a single building and not the suburban style self-storage facility. It is also
allowed in commercial zone districts such as Alpine, northern Plainfield and 28th St. The City’s
practice has been to take a very thoughtful approach as to where self-storage facilities are
permitted, how they are designed, and how they integrate into the surrounding uses. On 28th St.,
for example, there was a lot of discussion about buffering and making sure that there was
landscape screening. Fence style was also a consideration. In most cases it is abutting
residentially zoned properties, depending on which side of the street it is. Having appropriate
transitions, lighting, etc. is something that has been very important for the Planning Commission,
hence the reason it is a Special Land Use; to give pause and make sure the proposed use is being
contextualized. In the TN-TCC zone district it is a Special Land Use and, in most cases, the
Planning Commission has taken a very careful approach to look at it and make sure it was
integrated or a part of a larger mixed-use development. Ms. Turkelson recalled a more recent
application on the south side of Wealthy St., the Sligh building. It is integrated inside the
building and doesn’t signal a stand-alone facility. The one on Seward is another example where
it isn’t the primary use of the property. Ms. Turkelson can’t recall a stand-alone self-storage
facility in the TCC zone district.
Ms. Zeller recalled there is one on Coldbrook.
Ms. Turkelson recalled that had a very thoughtful design about how it integrated into the
residential and transitioned from some adjacent industrial uses. There was a lot of conversation
about the activity of the office space and trying to make sure it was well designed at the street
level and that walkability was preserved into the neighborhood. Ms. Turkelson added that self-
storage is permitted by right in the IT zone district.
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Meeting Full Page 8 April 27, 2023
Ms. Shannon asked if the proposed plan includes signage or if that would come back separately.
Ms. Turkelson replied that they would fall under the rights of the TCC zone district. She doesn’t
believe the sign package would come back to the Planning Commission unless they ask for a
Planned Sign Program, which she doesn’t anticipate being necessary.
Ms. Shannon recalled self-storage units such as this having a lot of signage on them.
Ms. Turkelson feels the Grand Rapids sign regulations are likely more restrictive than many of
the surrounding jurisdictions to make sure the signage is appropriately scaled for the building.
The number of signs on each building is limited based on customer entrances and street
frontages.
Ms. Shannon felt it was interesting to note that much of what is located across the street has been
changed to housing.
Mr. Van Strien clarified that there are a lot of different businesses there but no residential.
Mr. Van Strien indicated that he doesn’t mind the reduction in parking here. He doesn’t care for
the use however, because of the lack of activity. The application stated that would be a positive
thing but he looks at it a bit differently. The activity that is happening there now is fully enclosed
within the building and isn’t disruptive to the neighborhood. Most manufacturing that would take
place on a property like this is not intrusive to the residents and it provides a base of employment
for residents of the area. He would hate to see that go away. Mr. Van Strien also struggles to see
how this helps the local economy, which is one of their standards. It may generate a lot of
income for the new owner but not having those employees there will hurt the almost immediately
adjacent restaurants that have been there for a long time and have relied on employees of these
facilities to remain in business for as long as they have. Properties such as this are limited and he
would hate to see this convert to something that would be long-term and very difficult to change.
Mr. Szymanski stated that he has been coming in front of the City for 40 years and has been
criticized for buying houses and tearing them down for a manufacturing facility that makes noise
and struggles for parking. He thought they would favor the day they would leave. The facility is
not suited well for manufacturing. Absent this user it would likely be relegated to a warehouse
because there is very inadequate access for large trucks. Manufacturers have looked at it in the
past and said there just isn’t enough in and out ability. Mr. Szymanski stated that in their
business they can put the value of 10 semi trucks in the back of a pickup truck. They are very
unique that way and don’t need a lot of truck docks because it is high value materials coming in
and going out in small groups. Any other manufacturer around would find this facility
inadequate because of the trucking. The proposed use is unique in that they won’t have semis
trying to back in and offload large volumes. Mr. Szymanski stated that the jobs are gone from the
subject location. They are moving to the northeast side. As stated, absent the proposed use, it
would likely become a warehouse and there aren’t a lot of jobs related to that use either. It is a
hard sell for any other manufacturer that has typical volumes to use this building because the
infrastructure isn’t there. There is only one truck dock and the truckers don’t like backing into it
because it is difficult with all of the traffic there.
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Meeting Full Page 9 April 27, 2023
Mr. Jonker echoed the comments of Ms. Joseph and Mr. Van Strien around the concern of the
use, lack of activity, etc. However, Mr. Jonker does sympathize with the existing user and the
idea the space is going to be hard to repurpose for something else. There is 60,000+ sq. ft. of
chopped up manufacturing/warehouse style space with clearly not enough parking to handle any
type of significant workforce. It will be disappointing to see it go to something that feels
dormant. In a city with a lack of manufacturing space, and having been marketed for over 18
months, there are obviously challenges with the building so he has sympathy for that as well.
Mr. Williams stated that he is generally in favor of the proposal because of the reality that
they’ve already bought a new building. These jobs are already moving. It doesn’t sound like they
will maintain a presence there just for the sake of having the space. The only other option here is
for a new owner or user to come in. Since the space doesn’t provide what is necessary for a
typical manufacturing facility it is both fortunate and unfortunate that they have to take what has
been dealt here. Mr. Williams stated that his only reservation is the buffer between the site and
1630 Hamilton. He would definitely like to see more space provided there.
Ms. Shannon stated that with the housing shortage, if we could wave a magic wand this would be
a wonderful housing site. There is a very valuable structure here and she agrees that it isn’t suited
to today’s manufacturing. She would rather see the proposed use than a warehouse.
Ms. Turkelson recalled that part of the conversation around the U-Haul self-storage facility on
Grandville was looking at providing some more active uses. She asked if there were any
conversations about whether there is an opportunity to activate some portion of this building vs.
the entire facility being self-storage units.
Ms. Zeller replied that they didn’t discuss it because of the way the building is designed. Had the
building lent itself to that, staff would have discussed that. It is a manufacturing facility. The area
at Broadway and Richmond is a single-story, which is the area that looks like the office. There is
nothing that looks traditional like what is seen across the street. Ms. Zeller added that she
believes the older part of the building was actually constructed as a church.
Ms. Turkelson asked the applicant if he explored alternative uses, perhaps along the Richmond
frontage.
Mr. Catania replied that the facility, as it exists, doesn’t allow for that. For one there is no
parking. It is almost impossible to even conceptualize something along those lines. From an
activity standpoint, it is a less active use than the current use, which is extremely intensive.
However, people use these facilities daily. They are vital parts to the community. There is zero
storage available within a 2 mile radius of this facility. 30% of their customers are small business
owners that use units for everything from inventory to compliance storage. It is a critical
component to the community. During COVID they were allowed to stay open because of the
critical nature of some of the customers, such as cities and police departments utilizing storage.
Mr. Rozeboom indicated that he has mixed feelings as well because of the use and change in use.
However, he is leaning in support for the reasons expressed earlier. Additionally, the
neighborhood association views it as a favorable change, which is notable.
City Planning Commission
Meeting Full Page 10 April 27, 2023
Ms. Shannon MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the Special Land Use and Site Plan Review request of Storage Five
Grand Rapids LLC (Chris Catania) to convert a manufacturing facility at 1615 Broadway
Ave NW and 1636 Hamilton Ave NW into a self-storage facility, for the following reasons:
1. The proposed use will be consistent with the purpose and intent of the Master Plan and
Zoning Ordinance, including the Zone District, because the proposed use will bring a
property that will be vacated back into productive use.
2. The proposed use will meet the Site Plan Review Standards of Section 5.12.08.E.
because site elements are designed to promote safe and efficient movement within the
site and at its access points and all elements of the site design are harmoniously and
efficiently organized in relation to the size and type of lot, character of the
neighborhood and adjoining property, and the type, size, and proportions of buildings.
3. The proposed use will be compatible, harmonious, and appropriate with the character
and uses of the neighborhood, adjacent properties, and the natural environment
because the proposed use will support the planned character of the district and will
provide an indoor storage option near a residential area.
4. The proposed use will not have potentially adverse effects on the neighborhood because
the proposed use will occur in a completely enclosed building and adequate landscape
buffering will be provided from residential uses.
5. The proposed use will not be detrimental, hazardous, or disturbing to existing or future
uses or to the public welfare by reason of excessive traffic, noise, and visual clutter
because the use is located on a major street and the property is already improved with
existing buildings.
6. The proposed use will not adversely affect the walkability of the neighborhood, impair
pedestrian circulation patterns, disrupt the continuity of the urban street wall or
otherwise hinder the creation of a pedestrian-oriented environment because non-
conforming parking areas will be removed and several curb cuts will be narrowed or
removed.
7. The proposed development will not be detrimental to the financial stability and/or
economic welfare of the City because the proposed use will provide new investment in
the area and will bring a property that will be vacated back into productive use.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
City Planning Commission
Meeting Full Page 11 April 27, 2023
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
2. There shall be no commercial enterprise or activity operated from the storage units.
3. That no storage of combustible or flammable liquids or fibers, or explosive or toxic
materials shall be permitted.
4. That the building and site shall meet the requirements of Article 2 of Chapter 175 -
Crime Prevention through Environmental Design (CPTED) Ordinance.
5. That the site plan shall be modified to facilitate construction of a buffer north of the
residential property at 1630 Hamilton Avenue NW that meets the requirements of
Section 5.11.12.
6. That 1636 Hamilton Avenue NW and 1615 Broadway Avenue NW shall be combined.
SUPPORTED by Mr. Rozeboom.
Mr. Williams asked whether the second half of point 4 was applicable since they are unable to
provide the required 10’ buffer adjacent to the residential property.
Ms. Turkelson explained that a buffer was included as a condition of approval. There is an
opportunity to reduce the width of the buffer with the use of a solid wood fence.
Ms. Zeller added that staff will work with the applicant to provide the most appropriate buffer in
compliance with the Ordinance.
Mr. Williams expressed that he strongly desires the 10’ of buffer, without a solid fence.
The question was called. YEAS: 5. NAYS: 3 (Van Strien, Joseph, Wallace). MOTION
CARRIED.
RESULT: APPROVED WITH CONDITIONS [5 TO 3]
MOVER: Susan Shannon, Board Member
SECONDER: Paul Rozeboom, Vice Chairperson
YEAS: Rozeboom, Shannon, Williams, Al-Shatel, Jonker
NAYS: Kyle Van Strien, Laurel Joseph, Adrienne Wallace
ABSENT: Kristine Bersche
C. 1621 Leonard Street NE - Package Alcohol Sales
Address: 1621 Leonard St. NE
Applicant: SAAP Enterprise, Inc. (Salam Majeed)
Requesting: Approval to sell wine, beer and distilled spirits for off-site
City Planning Commission
Meeting Full Page 12 April 27, 2023
consumption in association with a proposed convenience store.
Zoning: MCN-C Modern Era Neighborhoods –Commercial
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.05. Alcohol Sales and Consumption
5.12.08.E. Standards for Site Plan Review
5.12.09. Special Land Uses
Case Number: PC-SLU-2023-0030
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: May 13, 2023
Ms. Wahamaki presented the request for approval to sell wine, beer and distilled spirits for off-
site consumption in association with a proposed convenience store. The subject space is within
the shopping center located on the north side of Leonard between Plymouth and Ball. The Zone
District is MCN-C, which is also the zoning to the north, east and west. To the south is NOS.
The uses in the area are consistent with the Zone District. There is self-storage to the north,
dollar stores, restaurant, and tax services. There is an auto service use to the west and the
Speedway at Leonard and Ball was recently approved by the Planning Commission to expand.
To the south there are several different offices, including some medical related and some
counseling. There is also some residential to the south.
Ms. Wahamaki explained that there are some sensitive uses in the area that the Planning
Commission may wish to consider when adding an alcohol sales for off-site consumption use to
the property. Within the same shopping center is Admiral Discount Tabacco that received
approval by the Planning Commission in 2018 to sell beer and wine. Ms. Wahamaki believes
they currently sell beer in that store, which is two suites removed from the proposed convenience
store. The Speedway to the west of Ball was approved for alcohol sales for off-site consumption
in 2019 and in 2021 they were approved for the expansion of the store, which also included the
alcohol use. There are a couple of recovery treatment centers in the general vicinity, as is the
Kent County Juvenile Detention Center.
Ms. Wahamaki related that staff has confirmed with the GRPD that this site is not a concern
currently. They don’t receive a lot of calls for service to that area.
Ms. Wahamaki displayed an overhead view of the shopping center. The subject building is
24,000 sq. ft. and it is occupied by several different uses. The building was constructed in 1987.
There is a small addition on the west side of the building that was added in 2006. The parking lot
is situated in front of the building. There are currently 104 spaces in the parking lot. There are
two curb cuts on the site for access to Leonard Street and there is cross access between the
properties to both the east and west where there are additional curb cuts. There is also a sidewalk
to the east of the property that connects it to the building at the rear, which is a CubeSmart self-
storage facility. There are shared trash receptacles and loading docks at the rear of the building.
All of the parking is shared between the tenants of the site.
Ms. Wahamaki related that the subject space is located one suite from the west end of the
building. It was most recently used for the Hillary Scholten campaign office. It is a 2,400 sq. ft.
space. Ms. Wahamaki stated that the space meets the minimum transparency requirement of the
Ordinance. She noted that the subject suite and the restaurant suite windows aren’t full storefront
City Planning Commission
Meeting Full Page 13 April 27, 2023
windows like the rest of the suites. Their windows begin a bit over 3’ from grade so they have
less window space but it does meet the minimum requirements. The space is subject to CPTED
requirements. The submitted plan has been reviewed by the CPTED Specialist and the Police
Department. As a result, the floor plan has changed and the Planning Commission received a
copy of the revised floor plan. The original submittal showed that the west window was 50%
covered by coolers, which doesn’t meet the CPTED requirements. The applicant has essentially
flipped the floor plan to meet the CPTED requirements. However, the CPTED Specialist has not
had an opportunity to review the amended floor plan. A condition of approval has been included
in the resolution that the coolers be moved and the floor plan be updated to meet CPTED
requirements. Ms. Wahamaki suggested that condition continues to apply because the CPTED
Specialist will need to review the plan. The other consideration for CPTED related to the parking
lot lighting. Because it is a shared parking lot, and most of the stores close earlier, staff wasn’t
sure how to handle the requirement of having it lit from dusk to dawn. The applicant reached out
to the property owner and staff has received an email from the property owner indicating they are
willing to maintain the parking lot lighting in operation from dusk to dawn for the entire
shopping center. Other CPTED requirements have been addressed in the floor plan. The cash
register is in full view from the street and, provided no signs are hung in the windows, it would
appear to meet the CPTED requirement as well.
Ms. Wahamaki related that the proposed store will sell snacks and some food. Other services
proposed include check cashing, money order and bill pay, in addition to alcohol, tobacco, and
lottery sales. The proposed hours are 9 a.m. to 11 p.m., Sunday through Wednesday, and 9 a.m.
to midnight, Thursday through Saturday. A 17-door cooler is proposed for beer, wine and soft
drinks, and two shelving units will be devoted to wine display. Liquor display shelves will be
located on the wall behind the cash registers. A video surveillance system is proposed, with
cameras located throughout the store. Staff will be trained regarding the sale of alcohol. An
adequate training program was outlined in the application materials.
As previously stated, the Admiral Tobacco store located two suites away currently has approval
for beer and wine sales.
Ms. Wahamaki related that the applicant met with the Northeast Citizen Action Association. She
deferred to the applicant to provide further detail. There is also a representative from the
Association present. Staff received a letter from NECAA voicing some concerns about adding
packaged alcohol sales to this location. Concerns relate to potential neighborhood effects,
particularly in association with some of the sensitive uses nearby. Staff also received a letter
from the Baxter Neighborhood Association. This building is not within the boundaries of that
association but the applicant does own another convenience/liquor store in that neighborhood;
Miss Tracy’s. The applicant recently acquired the store and has brought it into compliance with
CPTED requirements. The letter from Baxter speaks to the positive changes that have been made
since the applicant acquired that store.
Ms. Wahamaki identified key considerations as neighborhood concern, appropriateness of the
changes made to the floor plan considering CPTED requirements, and the appropriateness of two
establishments selling alcohol for off-site consumption in the same shopping center.
City Planning Commission
Meeting Full Page 14 April 27, 2023
Mr. Van Strien referred to the letter from NECAA. He noted that one sentence stated that
allowing an SDM outlet in proximity to these uses is not allowed by the City’s Zoning
Ordinance. They were referring to a park, early learning neighborhood collaborative, social
service agencies, etc. He asked if that is a requirement of the State vs. something included in the
Zoning Ordinance.
Ms. Wahamaki stated that she doesn’t know if it is a requirement of the State but the Zoning
Ordinance doesn’t prohibit the use near those locations. However, she would suggest they are a
consideration with respect to the general welfare and neighborhood character.
Mr. Van Strien also noted that the neighborhood association has requested something similar to a
Good Neighbor Plan. Is that something the Planning Commission can impose as a condition of
approval; that they have a regular meeting?
Ms. Wahamaki wasn’t certain that is something the Planning Commission can require. However,
a condition has been included that they submit a Good Neighbor Plan that addresses some of the
additional CPTED concerns that weren’t expressed in materials provided with the application.
Ms. Turkelson added that she would be uncomfortable with a condition that requires meetings on
any sort of frequent basis. If the Planning Commission feels an approval could benefit from a
Good Neighbor Plan, perhaps outlining what elements of that plan would be necessary would be
appropriate. Crime prevention, a training plan, litter and loitering control, trespass enforcement
and landscaping would be appropriate. There is a requirement about neighborhood
communication but she would hesitate to require meetings. Perhaps there are some frequent
communications or at least exchange of contact information that could take place.
Ms. Joseph asked if there is a permanent trash enclosure.
Ms. Wahamaki replied that from what she can see, there is not a permanent enclosure. Because it
is a shared space, she isn’t certain that is something that can be required.
Ms. Turkelson added that, given their trash and recycling needs, she would expect the applicant
to be able to clarify. She feels it would be reasonable for them to provide a dumpster container
that meets the City requirements.
Applicant, Salam Majeed, stated that the proposed is a convenience store that sells liquor, beer
and wine for off-premise consumption. He invited questions from the Planning Commission.
Ms. Joseph asked if he is amenable to elements of a Good Neighbor Plan.
Mr. Majeed replied that he is open to that. He likes to work with the neighborhood associations
and the police department to resolve any issues that may arise.
Ms. Joseph asked if he worked through the neighborhood association to do community
engagement.
Mr. Majeed replied that he only met with the neighborhood association.
City Planning Commission
Meeting Full Page 15 April 27, 2023
Mr. Van Strien asked if Baxter provided the letter at his request related to the changes made at
Miss Tracy’s.
Mr. Majeed replied no. It was more of a thank you letter for working together.
Mr. Rozeboom asked for clarification on the trash situation for the shopping center.
Mr. Majeed replied that he would like to have his own dumpster but he doesn’t know the rules
yet or if there is enough space. Either way he is open to cooperating.
Jerry Merogil, Green Cane Properties, related that they are the owner of the building. He
explained that there is an alley behind the building to the north. In the alley each tenant has their
own dumpster and recycling services.
Mr. Van Strien opened the public hearing and invited public comment.
Carrie Davis Vredway related that she and her family moved from the Highland Park area to the
NECAA neighborhood several years ago. The Board of NECAA, of which she is a member, met
this week. Review of property updates and Special Land Use permits were among the topics
discussed. The SLU being requested today is for a convenience store within an established
shopping strip mall, which is full of opportunity for the right shopping outlet. Ms. Vredway
provided the definition of convenience store; a small market open for long hours. This is not a
small store; it is over 2,000 sq. ft. It is being mislabeled. It is not a convenience store; it is a
liquor store. The main purpose of liquor stores is to sell alcohol, which will be on prime display
to all pedestrians, drivers, and citizens within the immediate area. The other stores owned and
operated by the applicant are Miss Tracy’s Liquor Store and Home Run Liquor, Beer & Wine on
Post Dr. in Plainfield Township. The Beckwith retail center is considered a neighborhood hub,
which per the Master Plan serves as a focus of the neighborhood, or several neighborhoods, on a
major roadway. Leonard is considered a connector street and residents and visitors travel in
excess of 40,000 vehicles a day. There is also significant foot traffic with the #15 bus having
stops on both the north and south sides of Leonard directly in front of this shopping center. The
walkable communities immediately adjacent include multiple apartment complexes, single-
family homes, and healthcare complexes that also serve as outpatient services for many
therapies, including alcohol addiction. The proposed liquor store does not meet a need in this
neighborhood. It serves to encourage a lifestyle of degradation of a family shopping center. What
the community really needs in the shopping center is a grocery outlet to replace the Save A Lot
that left last year. The shopping options there provide very poor nutrition or options available to
children, young adults, and people without their own method of transportation. The liquor store
will offer the types of products that contribute to poor nutrition and also to refuse that won’t be
placed in trash cans but rather thrown as the consumers are walking away or getting into their
cars. Ms. Vredway concluded her comments stating that NECAA does not endorse this store.
Betsy Hernandez, NECAA President, stated that NECAA is the second largest neighborhood
association in the city but they are all volunteers. The Ordinance referenced in the letter may or
may not have been 100% accurate; it came from her experience with the Cannabis Ordinance
where requests are denied because of proximity to behavior medical facilities, parks, churches,
City Planning Commission
Meeting Full Page 16 April 27, 2023
etc., several of which are located directly across the street from the subject location. Ms.
Hernandez related that she spoke with several of those uses this morning as part of their outreach
and received several signatures. She hasn’t spoken with a single person that supports this idea or
feels there is a need for it. Ms. Hernandez noted that they submitted letters in 2017, 2018 and
2019 regarding the Fuller Quick Stop, the Admiral Tobacco, and the Speedway location, all of
which are approved to sell beer and wine. They opposed all of those requests. They are
requesting that there be no more alcohol facilities allowed in this area. Ms. Hernandez was
surprised to hear that the police department said this is not a high crime area. In 2021, Leonard
and Fuller was the second highest crime area in the entire city for auto thefts. In 2010, Leonard
and Plymouth had the second highest crime rate in the entire city. It is a high crime area. Ms.
Hernandez related that NECAA recently met with the Planning Dept. and they plan to meet with
the Economic Development Dept. in the next two weeks. As part of the City’s Master Plan their
focus is going to be Leonard St. between Fuller and Plymouth. It is the sorest spot and has the
highest crime in their area and they see a huge opportunity for that particular block. They’ve
spoken with Mr. Merogil several times, as well as the owners of the vacant Save A Lot property.
They see a lot of positive opportunity for the neighborhood at that location. Ms. Hernandez
thanked the applicant and property owner for meeting with them. They were aware of the
opposition that would be expressed.
Mr. Van Strien closed the public hearing.
Jerry Merogil stated that everyone knows a convenience store can sell liquor, beer, and wine.
They aren’t trying to be deceptive at all. Mr. Merogil also appreciates the time speaking with Ms.
Hernandez about this. Mr. Merogil related that they don’t expect Admiral to renew their lease.
They’ve had a lot of staffing issues and the company was purchased by a company in North
Carolina and is no longer a local business. Generally speaking, he doesn’t understand why an
exception would be made for this company when every other alcohol provider that has requested
approval has received it. If someone wants alcohol, they can find it at Family Fare down the
street. Mr. Merogil feels it is irrelevant to think this will be the straw that breaks the camel’s
back and everything will go into disarray. The property has been for lease. He has spoken with
Ms. Hernandez before about the fact that it has been for lease and the phone isn’t ringing. He
wishes there were people calling with the kind of uses the neighborhood association desires
there. He agrees with Ms. Hernandez, ideally, that this property can be changed in the long term
but right now these are the opportunities they have for tenancy. He feels vacancy is much worse.
Mr. Majeed added that they have received MLCC SDD and SDM approvals for this location.
Ms. Turkelson clarified that there are two separate review processes required for any alcohol
sales. One is the State level, which determines whether someone can hold a license. In this case
the answer is yes. The other review is by the local municipality for whether he can use the
license and whether it is appropriate in this location. It is a multi-step process for any alcohol
license that comes through the State. Even though the State may have granted the license, that
doesn’t give him the rights to use the license until the Planning Commission determines it is an
appropriate location.
Mr. Jonker recognized that Admiral appears to close at 9 p.m. nightly. The proposed seems to
have much different hours.
City Planning Commission
Meeting Full Page 17 April 27, 2023
Ms. Zeller related that Admiral was approved for the sale of beer and wine in 2018 or 2019 and
the hours approved are the hours that were requested.
Ms. Turkelson added that it was noted in either the staff report or NECAA’s letter that it is
acknowledged that these hours are inconsistent with the hours that are generally happening in
that plaza. NECAA’s request, should this be approved, is that those hours align with other
businesses in the plaza.
Mr. Al-Shatel related that his initial thoughts relate to the history of what has occurred at Miss
Tracy’s, being a good occupant and good business in the neighborhood, and being responsive.
Mr. Al-Shatel acknowledges the neighborhood association’s concerns as well, which is not
wanting another business like this in the neighborhood. However, if another is going to be
allowed, they seem to be a great candidate in terms of being responsive to meeting CPTED and
making the business as safe as possible.
Ms. Joseph stated that she also appreciates that they have reconfigured the floor plan to be in
alignment with CPTED. She also appreciates their willingness to work with the neighborhood
and go above and beyond what would be required; providing some elements of a Good Neighbor
Plan. Ms. Joseph related that she is in support.
Ms. Turkelson recalled that when reviewing other applications there have been conversations
about the amount of floor area dedicated to alcohol sales. She doesn’t know if that is something
the Planning Commission would be interested in knowing to determine whether there is greater
opportunity for retail sales of other products.
Ms. Joseph referred to the updated floor plan noting that three of the five middle shelves are not
intended for alcohol sales. She is comfortable with that.
Ms. Shannon related that she is leaning toward support of the request. She was impressed by the
letter from the Baxter Neighborhood Association thanking them for taking into account the
issues they had. She feels that demonstrates what they can expect at this location as well.
Mr. Williams indicated that he is generally in support of this. He does agree that this is definitely
more of a liquor store and not much of a convenience store. You are going here to buy alcohol
and not snack items. He doesn’t feel they were trying to be deceptive at all but he doesn’t look at
this as a convenience store; it is a liquor store.
Ms. Joseph MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the Special Land Use request of SAAP Enterprise, Inc. (Salam
Majeed) for approval to sell wine, beer and distilled spirits for off-site consumption in
association with a proposed convenience store, at 1621 Leonard St. NE, for the following
reasons:
1. The proposed use will be consistent with the purpose and intent of the Master Plan and
Zoning Ordinance, including the Zone District, because the proposed use will support
the vitality of the business district by establishing a business in a currently vacant suite.
City Planning Commission
Meeting Full Page 18 April 27, 2023
2. The proposed use will be compatible, harmonious, and appropriate with the character
and uses of the neighborhood, adjacent properties, and the natural environment
because the store will be part of an existing shopping center designed for commercial
retail uses that serve the neighborhood.
3. The proposed use will not have adverse effects on the neighborhood because adequate
parking will be provided and the site is in an established mixed-use commercial
building.
4. The proposed use will not be detrimental, hazardous, or disturbing to existing or future
uses or to the public welfare by reason of excessive traffic, noise, smoke, odors, glare,
and visual clutter because the store is not proposed to be open past midnight, which will
limit late-night traffic to and from the shopping center.
5. The proposed use will not adversely affect the walkability of the neighborhood, impair
pedestrian circulation patterns, disrupt the continuity of the urban street wall, or
otherwise hinder the creation of a pedestrian-oriented environment because adequate
transparency will be provided and the building and site layout are not proposed to
change.
6. The proposed use will not be detrimental to the financial stability and/or economic
welfare of the City because the use is not anticipated to result in nuisances that require
code enforcement actions and the proposed store will enhance the viability of the
business district in which it is located.
7. The use or change in use as constructed and operated by the applicant is compatible
with the neighborhood because an adequate Operations Management Plan and training
will be in place and lighting in the adjacent parking lot will operate from dusk until
dawn to provide additional security.
8. The use as proposed to be operated by the applicant will not have any, or minimal,
negative secondary effects on the neighborhood because the operation is expected to be
in compliance with the Crime Prevention through Environmental Design (CPTED)
Ordinance and additional elements of a good neighbor plan will be required.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
City Planning Commission
Meeting Full Page 19 April 27, 2023
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
2. That the use shall comply with the requirements of the Crime Prevention Through
Environmental Design (CPTED) Ordinance, including but not limited to:
a) The lighting for the adjacent parking lot area shall operate from dusk until dawn.
b) Any coolers within five (5) feet of the front window shall be moved and the floor
plan updated accordingly.
3. That the applicant provide a plan to address litter control, loitering control, and
trespass enforcement in accordance with Zoning Ordinance Sec. 5.12.06.D. - Good
Neighbor Plan.
Ms. Joseph responded to Mr. Rozeboom indicating she was comfortable with the hours of
operation as requested. If others have feelings about the hours, she would be open to modifying
them.
Ms. Turkelson and Mr. Rozeboom offered suggested conditions of approval.
Ms. Joseph amended the motion to include:
4. That the applicant work with staff to provide appropriate screening for the dumpster,
in accordance with the Ordinance.
5. All window coverings are explicitly prohibited.
SUPPORTED by Ms. Shannon. MOTION CARRIED UNANIMOUSLY.
RESULT: APPROVED WITH CONDITIONS [UNANIMOUS]
MOVER: Laurel Joseph, Board Member
SECONDER: Susan Shannon, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel, Jonker
ABSENT: Kristine Bersche
D. 1323 (aka 1301) Cedar Street NE - Ronald McDonald House Expansion
Address: 1323 (aka 1301) Cedar Street NE
Applicant: Ronald McDonald House Charities of West Michigan (Ellen
Carpenter) and the City of Grand Rapids
Requesting: Approval of a Planned Redevelopment District to District to
facilitate the addition of eight guest suites to the existing facility
Zoning: SD-PRD (Special Districts- Planned Redevelopment District)
Requirements: 5.7.06. Planned Redevelopment District
5.12.08.E. Standards for Site Plan Review
5.12.12. Planned Redevelopment District
Case Number: PC-PRD-2023-0031
Staff Assigned: Elizabeth Zeller
City Planning Commission
Meeting Full Page 20 April 27, 2023
Type of Case: Planned Redevelopment District
Effective Date: City Commission approval
Ms. Zeller related that the site is currently the home of Ronald McDonald House (RMH)
Charities of West Michigan. They provide temporary accommodations, along with food,
transportation, and other amenities to families with children receiving care at Grand Rapids area
hospitals. RMH wishes to provide additional capacity to serve more families. The current NOS
zoning does not accommodate the expansion of the use. It is considered lodging, which isn’t
allowed in the NOS District. In order to accommodate the proposed use, rezoning to Planned
Redevelopment District is proposed.
Ms. Zeller provided some background explaining that when the RMH was proposed in 1988, the
site was zoned R1, which did not allow the use. The original Planned Unit Development
ordinance (now termed PRD) was used to establish the use. There have been a couple of
amendments to the PUD, the last one being the addition of parking. In 2007, the Zoning
Ordinance was updated based on the 2002 Master Plan and this area was identified for office and
it was zoned as office. RMH was already built out at that time. Ms. Zeller’s assumption is that
because it was already built out that the PUD zoning wasn’t maintained.
Ms. Zeller explained that RMH wishes to add new guest suites in an existing building; the
building that resembles a barn. It is currently used as a garage and one or two apartments for an
on-site manager. The space is no longer used for an on-site manager. They wish to convert that
structure to five new guest suites and some ground floor offices for staff. They would also like to
do a building addition, a garage, to accommodate several vehicles that they use to transport their
guests to the area hospitals. They are proposing to modify the barn building. It will be clad in
vinyl siding to match the main house. They will also be doing some renovation to the main
facility with modifications to the kitchen space, dining, and laundry rooms. They are also
proposing a new playground.
Ms. Zeller related that the original facility was to contain 16,000 sq. ft. and 18 private guest
suites. The way it was eventually configured resulted in 17 guest suites. There are 40 parking
spaces at the front and those spaces were allowed through the previous amendments. The
proposed garage addition is approximately 236 ft. from Cedar and the garage will be 41 ft. from
the private drive to the west. The private drive looks to be a continuation of Benjamin but is
actually a private street belonging to Life EMS, which is also utilized by a couple of other
properties.
With respect to parking, there isn’t a parking calculation that exactly fits this unusual use. The
parking calculation for lodging is one space per room plus accessory uses. For the proposed 25
guest suites, 25 parking spaces would be required plus 3 spaces for the office space, for a total of
28 spaces. Ms. Zeller isn’t certain that addresses everything that is happening on site. She asked
the applicant to speak to the other things that occur on site, such as the number of volunteers, and
what the overall parking demand is.
Ms. Joseph asked if the materials proposed for the barn exterior meet the material requirements.
Ms. Zeller replied that they do meet the requirements. The proposed materials are vinyl siding
for both the new garage and rehabilitated barn. Generally, in a PRD, they may ask for higher
City Planning Commission
Meeting Full Page 21 April 27, 2023
quality materials. However, Ms. Zeller suggests that the materials should match the materials on
the main structure. What the development looks like, it is intended to look like a house, and
proximity to other residential structures may also be a consideration.
Ms. Turkelson asked if the rezoning back to PRD was structured in a manner that would support
all of the existing uses on site.
Ms. Zeller replied that she hopes so. The intent is for a continuation of the existing uses plus the
expansion. She discussed their future plans with the executive director and there is potential for
future expansion but it is too far down the road to have been able to incorporate it in this request.
Ms. Turkelson clarified that the intent is to reestablish approval for the entire facility to give
them some flexibility internally. If there are major expansions it would come back to Planning
Commission and potentially City Commission.
Ellen Carpenter, Executive Director of Ronald McDonald House Charities of West Michigan,
was present on behalf of the request. She related that they have been on this property for 33
years. The site is 5 acres and the housing they offer is at no cost for families that have
hospitalized children. All of the amenities such as rooms, food, transportation, laundry, etc. are
offered for free. They are a local 501c3. They get their license from McDonalds but are not
funded by them; they are funded by local donors and companies. They primarily serve Helen
DeVos Children’s Hospital but also partner with Mary Free Bed, Pine Rest, Forest View, and
other facilities in Grand Rapids, which are all expanding. Therefore, they believe the demand for
their services will increase. They pull from nearly every county in Michigan and the new
facilities that will be coming will likely draw more from outside the region because of their
specialties. Typically, they serve between 300-350 families annually and turn away about half as
many. Adding 8 additional suites is 50% more capacity. Ms. Carpenter stated that they feel the
renovation is cost effective for them. They believe the demand will continue over the next few
years. There is potential for adding additional wings. They raise all of their funds locally so they
felt this was a cost-effective way to step into additional capacity and also test their fundraising
capabilities.
Ms. Carpenter related that there are approximately 10 neighbors across the street. They have sent
a note to them letting them know it is a renovation and that most of the construction will be
inside of the existing building. All of the parking, trash, and materials will be staged on their
property and it won’t be necessary for them to close the street. It will be a two-phase project.
They will begin with the internal work gutting the kitchen and increasing the size of the kitchen.
They will then finish the 8 rooms with bathrooms, 3 of which will be ADA compliant. They are
also trying to get staff out of the basement and up to the main floor.
Ms. Carpenter also related that they have 1,400 - 1,500 volunteers a year. They help with the
property, make meals and treats, help with laundry and all of the other things it takes to run a
short-term hotel. Most families stay for approximately 2 weeks. During COVID it was a
lengthier stay; approximately 24 days. The longest resident was there for about 250 days.
Ms. Carpenter responded to questions relating that volunteers come to the site between 8 and 5.
They sometimes have in-house volunteers that may be helping in the office so there may be 1 or
City Planning Commission
Meeting Full Page 22 April 27, 2023
2 during the evening. The families are at the hospital all day. Ms. Carpenter related that when she
left today there were 2 cars in the parking lot plus 2 staff cars. Volunteers park in the upper
parking lot and they also carpool. They may fill the upper lot with volunteers but it isn’t very
often that happens. Ms. Carpenter stated that there are 7 full-time and 7 part-time staff and the
facility is staffed 24/7 so they come and go. They feel the parking they have is adequate for the 8
additional rooms.
Architect Steve Fridsma, Elevate Studio, added that the garage addition is taking place over what
is mostly impervious surface already so it won’t be adding to stormwater impact. There is a net
increase of approximately 150 sq. ft.
Ms. Turkelson suggested, if the Planning Commission is inclined to approve, structuring the
approval for guest suites in the barn structure vs. setting a number at 8. In the future, should the
offices turn into a new guest suite then perhaps it could be covered by this approval, unless the
Planning Commission feels that is material and should come back. If in the future they find the
office space isn’t as necessary and they want to turn it into a guest unit it may not materially
impair a decision, in which case they wouldn’t focus on the number of units but rather units
within, especially given the amount of parking that is currently available.
Mr. Jonker recalled that pre-COVID he spent some time doing some training in the basement of
the barn. He believes that room was rented. He asked if there is opportunity to continue that use
and does that affect parking. It was a fairly good-sized space and he doesn’t know how often it is
used or what the parking situation is when bringing in a group like that.
Ms. Carpenter replied that occasionally people use their conference room. Because the
volunteers come and go and because the parking lot is basically empty during the day with
families being at the hospital the parking tends to be sufficient. There are a few community
groups that hold meetings there and they hold their Board meeting there. It may be once or twice
a month and usually only between the hours of 8 and 5; she doesn’t like to have strangers in the
house in the evening when families are returning.
Mr. Rozeboom asked that Mr. Fridsma describe the materials proposed.
Mr. Fridsma stated that the vinyl siding will be matching. It is a high grade siding that matches
what is on the main house. A vertical vinyl board and baton will also be used, which matches the
northern quarter of the barn, which is a vaulted space. That space will remain and they will be
popping the roof up where the dormers had been on the barn for four units up, with one built into
the vaulted space, and 3 barrier free units down. The existing barn is board and baton, which is
why they are introducing the new vinyl board and baton that will tie those two ends of the
building together. Trim will be a rough sawn, textured, PVC trim that matches recent work that
was done in 2017 on the main house. The windows will be a composite material but the exterior
will match the windows on the existing building as well.
Mr. Van Strien opened the public hearing and invited public comment. There was no public
comment and the public hearing was closed.
City Planning Commission
Meeting Full Page 23 April 27, 2023
Ms. Joseph stated that she is definitely in support. She wishes they could approve more than
what has been requested. It is such a large site and a very valuable use.
Ms. Shannon also offered her support. She has been on the site and it does feel like home inside
and the grounds are gorgeous and peaceful. While there is more room to grow, this is a good plan
to add capacity without taking away from the beauty of the lot and keeping it feeling like home
while families are away from home during a difficult time.
Ms. Joseph MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission recommends approval of the request of Ronald McDonald House Charities of
West Michigan to rezone 1323 (aka 1301) Cedar Street NE from the NOS (Neighborhood
Office Service) Zone District to the SD-PRD (Special District-Planned Redevelopment
District) Zone District supporting all existing operations as well as to facilitate expansion of
the existing hospitality house use on the site, for the following reasons:
1. The proposed Zone District is consistent with the trend of development in the
neighborhood because a range of uses exists in the vicinity, including governmental
uses, institutional uses, and uses which have been established by variance.
2. The property to be rezoned was improperly zoned or classified when this Chapter was
adopted or amended, because the current zoning does not recognize or accommodate
the significant improvements present on the site.
3. The proposed building and site design are harmoniously and efficiently organized in
relation to the size and type of lot, character of the neighborhood and adjoining
property, and the type, size, and proportions of buildings.
4. The proposed PRD is consistent with the Master Plan and the purpose and intent of the
Zoning Ordinance because it is consistent with the purpose and intent of Planned
Redevelopment Districts to encourage a sensitive design that respects the neighborhood
character as well as natural or man-made features of the site and surrounding area;
and promotes quality design and environmentally sensitive development.
5. The proposed PRD will ensure efficient development on the property and will result in
a logical and orderly development pattern in the neighborhood because the proposed
site layout and building design respect and are consistent with surrounding and desired
development.
6. The proposed development will be compatible, harmonious and appropriate with the
existing or planned character and uses of the neighborhood, adjacent properties, and
the natural environment because the proposed use and future uses will be generally
consistent with the past use of the site and will not materially increase the intensity of
the use; the proposed use will not be any closer to adjacent residential development
than originally developed; and the proposed building design and high-quality materials
meet the characteristics important in Planned Redevelopment Districts.
7. Potentially adverse effects arising from the proposed development on the neighborhood
and adjacent properties will be minimized because adequate parking, attractive
architecture, and appropriate building orientation and entrances will be provided.
8. The proposed development will not be detrimental, hazardous, or disturbing to existing
or future adjacent uses or to the public welfare by reason of excessive traffic, noise,
smoke, odor, or visual clutter because traffic is not anticipated to substantially increase
City Planning Commission
Meeting Full Page 24 April 27, 2023
and the proposed expansion is not materially different from the existing operation of
the site.
9. Adequate public or private infrastructure and services already exist or will be provided
at no additional public cost, and will safeguard the health, safety, and general welfare of
the public because the subject property is located in close proximity to public transit
and major streets and is currently served with public utilities.
10. The proposed development will not be detrimental to the financial stability and
economic welfare of the City because the scale and design of the proposed development
will not place an excessive burden on services currently furnished by the City.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
2. That signs erected in this PRD shall be governed by the rules and requirements of the
NOS Zone District.
3. That this approval shall take effect as required by the City Commission approval in
accordance with Section 5.12.12.G. of the Zoning Ordinance.
4. That this approval allows for the subject “barn” structure to be used for hospitality
suites, not limited in number of units, to the extent that the parking demand is met and
the building massing remains as proposed.
SUPPORTED by Dr. Wallace. MOTION CARRIED UNANIMOUSLY.
City Planning Commission
Meeting Full Page 25 April 27, 2023
RESULT: RECOMMENDED TO CITY COMMISSION [UNANIMOUS]
MOVER: Laurel Joseph, Board Member
SECONDER: Adrienne Wallace, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel, Jonker
ABSENT: Kristine Bersche
IV. Site Plan Review
A. 1830 Breton Rd SE - Planned Sign Program Amendment
Address: 1830 Breton Rd SE
Applicant: Signworks of Michigan, Inc. (Todd Frass)
Requesting: Approval of a sign for the new Lululemon store location that
deviates from the approved Breton Village shopping center
Planned Sign Program.
Zoning: MCN-C Mid-20th Century Neighborhood–Commercial
Requirements: Article 15 Signs
5.12.08. Site Plan Review Procedures
5.15.08. Planned Sign Program
5.15.12. Signs in Mixed-Use Commercial Zone Districts
Case Number: PC-OPR-2023-0024
Staff Assigned: Sarah Behmlander sbehmlander@grand-rapids.mi.us
Type of Case: Site Plan Review
Effective Date: Immediate
Ms. Behmlander introduced the request for an amendment to a Planned Sign Program for Breton
Village. The tenant requesting the specific signage is Lululemon. The development is located
within a commercial zone district surrounded by low density residential as well as some office
use.
For those not familiar with Breton Village, the original Planned Sign Program was designed to
fulfill what would be considered as a traditional mall setup. Over the years there have been some
revisions to the site. Ms. Behmlander referred to the site plan identifying a portion of the site that
was reconfigured. She also identified the former location of Lululemon and the proposed space,
which is larger. The larger space has no impact on the amount of signage they are able to have in
terms of quantity.
Ms. Behmlander displayed what the Planned Sign Program considers the major identifier located
at the front entrance. That sign has already been approved through the permitting process. The
rear entrance signage, which is permitted, has also been permitted through sign permitting. What
is unique about this Planned Sign Program is that it states that corner tenants have the ability to
have extra signage but it doesn’t explicitly state what that means. Ms. Behmlander felt that her
interpretation of allowing them what would typically be approved for wall signage in that zone
district would be best for this site. In some ways there was already some flexibility established
with what they were requesting. Beyond that, they then requested the wall sign labeled FH4,
which is what the Planning Commission is considering. When looking at an overhead view of the
City Planning Commission
Meeting Full Page 26 April 27, 2023
floor plan there are two identifier signs located on the corner and one sign on the rear. Ms.
Behmlander identified the wall location where they would like to place the additional 25 sq. ft.
wall sign for their newly relocated store. The applicant’s argument is that the landscaping within
the development would hinder the visibility of the additional corner wall sign that they’ve been
granted.
The Planning Commission is asked to consider whether that additional 25 sq. ft. wall sign
emblem logo is appropriate or not.
Ms. Turkelson asked what the allowance was in terms of square footage for the two identifier
signs and the additional sign vs. what was installed.
Ms. Behmlander replied that the Planned Sign Program calls for 1.5 sq. ft. per 1 linear foot for
major identifiers. For minor identifiers it is slightly less than that.
Ms. Turkelson explained further that she was interested in knowing whether they used the total
square footage of signage they were allowed based on that formula; was there square footage
allowed that hasn’t been used yet?
Ms. Behmlander replied that there is. They were under what they are allowed per linear foot by
about 10 sq. ft. for both the minor and major identifiers. Where it gets sticky is the language
about the corner tenant space getting more signage and not being explicitly clear on what that
means. Therefore, she had allowed the additional wall sign to count towards that and to utilize
the leftover square footage. The sign being considered is beyond both of those interpretations she
had made.
Mr. Rozeboom asked if visibility is the problem, then why not just move the additional corner
sign into a more visible location.
Ms. Behmlander agreed that was a good point, or perhaps a different sign type that is permitted
in the development. She was hoping for a response from Forestry to determine the species of
trees and whether they are without leaves during the winter months but she was unable to get that
information. She agreed that potentially moving the sign could be a solution if the Planning
Commission feels the proposed sign is in appropriate.
Ann Frass, Signworks of Michigan, was present on behalf of Lululemon. Lululemon is a tenant
at Breton Village Mall currently and they are moving from a smaller space to a much larger
space and in conjunction with the interior expansion they are looking at expanding the signage.
As Ms. Behmlander mentioned, they have signage that has been submitted and approved. That
signage is aesthetically pleasing, professional, and inviting but it is not visible, which is the
uniqueness they are presenting today with this request. It is not visible due to landscaping that is
already in place, owned by and put in place by others, and it is not changing. You cannot see the
Lululemon signage that is proposed for the new location until you are nearly on top of it. As Ms.
Behmlander mentioned, this is part of the Planned Sign Program and perfect for their situation
because the building is unique and part of an integrated complex. The Planned Sign Program is
in place to ensure that requested signs work in a coordinated fashion to meet the general intent
for signs within the zone district. Ms. Frass pointed out that based on the formula, the approved
City Planning Commission
Meeting Full Page 27 April 27, 2023
signage would be allowed at 94 sq. ft. The signage currently proposed for that elevation is only
32.5 sq. ft. The additional item they are looking for is a logo only, and only 25 sq. ft. Therefore,
the total on that elevation is only 57 sq. ft. While it may seem easy or obvious to simply make
the signage on this elevation larger and closer to what is allowed and avoid erecting a second
sign, it isn’t possible due to the architectural store frontage; the windows that are there. If they
tried to do that it would be imposing, not be aesthetically pleasing, and would not look
professional or inviting. It also wouldn’t uphold the purpose and intent of the Ordinance. Sign
FH4 is their solution. It is a proposal to manufacture a 5 ft. x 5 ft. logo to the right of the signage
that is already there. They propose this as a solution to the architectural and landscaping
challenges that exist at this building.
Ms. Frass stated that they looked at the sign ordinance and wish to uphold that. Under item 1, the
purpose of the sign ordinance, it says that the article promotes safe, well-maintained, vibrant and
attractive residential and business neighborhoods while accommodating the need for signs to
function for the purposes they are intended. The regulations of this article are written to directly
address these purposes and intents and to provide the least restrictive means to accomplish that
end. The same section also states that it is recognized that sign regulations provide businesses
with equal opportunity to attract the public, that uses that are substantially the same in character
deserve similar treatment while recognizing that those with clearly unique circumstances may
need to be regulated by other means to ensure purposes and intents of the article are met. Ms.
Frass stated that is what they are trying to do here; to uphold the code and comply with any
intent and purpose. What do signs do? Signs are visible communication. They are obviously a
need to accommodate people reaching this store. Ms. Frass stated that they are looking for an
equal opportunity. You can see the Jos. A Banks, Orvis and other signs clearly when coming in
and the Lululemon sign is not visible. Therefore, it impedes on their competitive situation just by
visibility. Ms. Frass understands that the Ordinance’s purpose is to provide equal opportunity to
attract the public. What they would argue is that is not being met.
Ms. Frass emphasized that it is their intent to be in compliance with the Zoning Code’s purpose.
When looking at the small size of the proposed signs collectively, and the square footage, as well
as individually, this project does not impede travel, does not confuse the public, does not degrade
the community, it doesn’t crowd the store frontage but the proposal would provide information,
enable travel, navigation and promote commerce.
In conclusion, Ms. Frass stated that the proposed signage is in compliance and fulfills the
purpose of the Zoning Code and will maintain aesthetics, professionalism, and an inviting
demeanor in this area.
Ms. Joseph wished to confirm what she was seeing on the plan; that there is not an entrance on
the subject side of the building.
Ms. Frass agreed. If you are looking at that side of the building you need to walk to the left and
enter on that elevation.
Dr. Wallace asked what happens when the trees grow. Will they continue to increase the size of
the sign for the sake of landscaping impediment?
City Planning Commission
Meeting Full Page 28 April 27, 2023
Ms. Frass replied that the location being considered for sign FH4 won’t be affected by that.
However, the existing sign is currently being affected.
Dr. Wallace clarified that if the Planning Commission approves this request to include a larger
logo placement and then the trees grow and impede the logo visibility, will they be requesting a
larger sign.
Ms. Frass suggested that will be 15-20 years before getting to the size of tree that would do that.
Stores tend to come and go and relocate just for visibility. She sees that happen regularly.
Mr. Jonker asked, if the 13 ft. wide sign present over the windows now isn’t visible then why not
relocate it.
Ms. Frass replied that the first reason is branding; it is centered above the windows that are in
place, which is consistent with branding. The second reason is that even if they moved it over to
the other side the logo would be invisible and it couldn’t increase in size without negatively
affecting the aesthetics due to the window placement. Due to the architecture of the building, it
was not aesthetically pleasing.
Ms. Joseph asked if there is a service door represented by a dotted outline.
Ms. Behmlander didn’t believe it was a service door. That wall abuts another tenant space.
Ms. Turkelson asked if the renovation is complete for Lululemon.
Ms. Frass replied that she didn’t believe it has begun yet. The permits are in place.
Mr. Van Strien clarified that the street view they have is of the existing condition as the Omelette
Shoppe. His understanding is there will be significant renovation on that elevation.
Ms. Frass responded affirmatively.
Mr. Van Strien noted that there is currently an entrance on that elevation. It appears that the roof
line will be corrected so that it is uniform.
Mr. Rozeboom feels the proposal seems appropriate if they are staying within the overall sign
area requirement and trying to fit in with the architecture.
Ms. Shannon agreed. Given the landscaping and storefront, this seems to meet the code and
seems to be a good solution for the challenges of the site.
Ms. Joseph disagreed. She feels they should just move their sign to the blank wall that is visible.
She doesn’t see a need for two signs. If the renovations haven’t started, perhaps they can
influence the design so they are still within the branding requirements of Lululemon not to be
centered over windows that aren’t centered. It was a generous interpretation to allow them to
have a sign there at all. The proposed seems excessive and unnecessary. Customers are driving
City Planning Commission
Meeting Full Page 29 April 27, 2023
into a parking lot and not traveling 50 mph. They will see the sign when driving into that
complex.
Mr. Williams stated that generally he is supportive but for none of the reasons stated. This is one
of those stores where if you are going there, you are going. It isn’t an impulse stop. Having it
visible from the street is desired by the brand but this isn’t needed. It would have been easier if
they just said they are moving and want a bigger sign because we want to show off our brand.
Mr. Jonker agreed that the reasons stated seem somewhat disingenuous. When sliding one a bit
further to the left you can see between the trees and see the signage already approved. At the
same time, it is 100 ft. + from the main street and is internal to the development. However, he
does support the request.
Ms. Joseph related that her concern is if the Planning Commission decides that it doesn’t really
matter here, they will get requests for an additional logo sign from other tenants. This is a
Planned Sign Program and they can come back as many times as they want to. If allowing the
additional signage for this one space, there is an entire complex here to consider.
Ms. Turkelson agreed. However, she feels there is some merit to the fact that they are still under
the allowable square footage of what that elevation could have otherwise supported.
Ms. Behmlander clarified that in terms of area they are below the value permitted but in terms of
quantity, they exceed both the Planned Sign Program and the Zone District.
Ms. Shannon stated that as shopping centers are moving to be more external than internal, the
distinction of the different signs and logos becomes more important. Ms. Shannon doesn’t see
where this disrupts or takes away from the look of the building and it doesn’t exceed the
permitted square footage.
Mr. Rozeboom agreed that they don’t want to open a can of worms but he doesn’t feel they are in
this case because to him the architecture matters, the specifics matter, and, furthermore, he
believes the entire complex has been very carefully designed and has manifested itself in a very
successful shopping center. He is supportive in this case.
Ms. Turkelson recalled that they fought for every one of the trees. There were a lot of challenges
retrofitting this site to de-mall it and bring it up to current landscape requirements.
Mr. Jonker asked Ms. Frass if the applicant plans to put their logo on the monument sign at the
street.
Ms. Frass replied no, she doesn’t believe signage on that monument sign is available to them. At
this time, it won’t become a multi-tenant sign.
Ms. Turkelson clarified that that will be a landlord decision. Staff can’t regulate content of a
sign. If the landlord decides to change that, they could have a logo or sign on the monument sign.
City Planning Commission
Meeting Full Page 30 April 27, 2023
Mr. Jonker suggested if the tenant decides to pay the extra money that may afford them a place
on the monument sign.
Ms. Behmlander explained that the Planned Sign Program here states that major or large-scale
tenants would be provided a space on the monument sign. She would expect there is a fee
associated with that. The developers have made it clear that Lululemon would qualify for a space
on the pylon sign.
Mr. Al-Shatel MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the request of Signworks of Michigan, Inc. (Todd Frass) for an
amendment to the Planned Sign Program of Breton Village, located at 1830 Breton Rd. SE,
for the following reasons:
1. The applicant has demonstrated that the proposed Planned Sign Program amendment
would result in a more attractive aesthetic setting, improved safety, provide more
convenient identification for planned users, or other similar purposes because the
additional sign will allow for adequate and effective identification and appropriate
commercial speech.
2. The applicant has demonstrated that the location and/or physical characteristics of the
property or the needs for identification are unique when compared to other similarly
situated parcels in Breton Village because the landscaping hinders visibility of the store
identification signage when entering the development.
3. The applicant has demonstrated that the proposed plan substantially furthers the
Purposes and Intent of Section 5.15.01., because the proposed amendment would
protect the need to promote new businesses within the Breton Village development.
4. The applicant has demonstrated that approval of the Planned Sign Program
amendment would not create any adverse impacts on one or more properties in the
vicinity because the proposed amendment reinforces and supports the character of the
surrounding development by taking into account building scale and massing; balances
the need and right to communicate with needs to promote orderly communication and
community aesthetics; and will ensure that signs are located, designed, constructed,
installed and maintained in a way that protects life, health, property and the public
welfare.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
City Planning Commission
Meeting Full Page 31 April 27, 2023
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
SUPPORTED by Ms. Shannon.
Mr. Williams pointed out, with respect to the third finding, that this isn’t a new business yet the
statement is that it will protect the need to promote new businesses within the Breton Village
development.
Mr. Al-Shatel struck the word “new” from that finding. Supported by Ms. Shannon. YEAS:
7. NAYS: 1 (Joseph). MOTION CARRIED.
RESULT: APPROVED WITH CONDITIONS [7 TO 1]
MOVER: Salim Al-Shatel
SECONDER: Susan Shannon, Board Member
YEAS: Rozeboom, Van Strien, Wallace, Shannon, Williams, Al-Shatel,
Jonker
NAYS: Laurel Joseph
ABSENT: Kristine Bersche
V. Planning Commission Discussion
Katie Ostreko related that she is the Vice President of Sales and Marketing for a company
located in Walker, MI. They sell metal building products, including siding. What she would
like to ask the Planning Commission to consider today is to rethink the standard of the metal
siding requirements in the City of Grand Rapids for residential, multi-family, and light
commercial. The product they have been struggling with in Grand Rapids meets extensive
testing and building standards, including those of the Florida building code, including fire,
hail, and wind. They also have a lifetime warranty on their product. Since introducing the
product, they manufacture it in Walker and they’ve had so much demand across the country
that it has doubled in sales each of the last four years that is has been available. It is because
of the innovation, patents, and unique looks they can offer that are driving people in Grand
Rapids to want to use the product. They have distributors in Michigan and have been able to
sell it across the state but they have not been able to use it in Grand Rapids. They have had
people want to use it on multi-family applications, as well as light commercial and
residential. They have run up against a standard they feel is dated in terms of how it is
measured. It is measured by gauge, which is variable from a steel standard. It also requires a
one-inch rib design, which they believe is due to strength, but it really limits the look of what
people can do. Ms. Ostreko suggested Grand Rapids work with them to look at the new
standards for testing that are out there, how they are utilizing technology to offer a new
product that is likely more durable and has more performance, and a lifetime warranty for the
customers, including chalk and fade. Once it goes up it will remain as beautiful in year 10, 20
City Planning Commission
Meeting Full Page 32 April 27, 2023
and 30 as it is year one. Ms. Ostreko provided a sample of their product and invited anyone
to their facility that would want to learn more about the new adaptations in siding that are
being done. They would be happy to share how they make, ship and test the product to allow
for rethinking the standards. Ms. Ostreko would also ask that in the meantime that they get
granted an exception for their customers, whether local distributors they work with in the
area or contractors and builders, to allow them to use the products in Grand Rapids as long as
they provide documentation of their performance standards.
Mr. Van Strien felt the matter would be handled best by staff.
Ms. Turkelson related that they have exchanged email communications and staff welcomes
the opportunity to meet and further discuss. She doesn’t know the conversations that have
taken place on the permitting level to understand what was found to be non-compliant. Ms.
Turkelson doesn’t feel that the standards are outdated. She recalled that they were updated in
2014 or 2015. They visited Eikenhout after hearing similar concerns and learned a lot and
changed the Ordinance as a result of that learning experience. Staff is definitely open to that.
As a City they do have different standards for a reason. They went through a very extensive
discussion about community character, architectural character, and building form through the
2002 Master Plan and there was a very strong push from the community to make sure that the
building form and building element standards were consistent with the architectural
character. All of the standards put in place were an effort to respect that desire. Ms.
Turkelson feels there are likely opportunities to modify the standards slightly, or perhaps
extensively, but there has been strong push back on EIFS and its quality and consistency, or
lack thereof, with the architectural character. There is also strong push back on corrugated
metal siding not being appropriate in an urban environment. Ms. Turkelson isn’t inclined to
say that because other municipalities allow it that Grand Rapids should too. In terms of
allowing an exception, based on the Ordinance language, staff doesn’t have the authority to
make exceptions for their customers; neither the Planning Commission or City staff have that
flexibility. Ms. Turkelson indicated that she is happy to meet with Ms. Ostreko and have a
discussion with staff to ensure they are aligned on how they are interpreting this product with
the architectural standards. It isn’t unusual for systems to change more rapidly than zoning
code. Product lines do improve more quickly than they have the capacity to update zoning
every time products change. If it is a product that meets the architectural standards and the
expected quality, she wouldn’t see any reason why they couldn’t move forward either
through an interpretation process or perhaps even a code adjustment.
Mr. Van Strien stated that when projects come before them proposing metal siding it feels
like there is some flexibility in interpreting what is being proposed with what the Ordinance
states.
Ms. Turkelson agreed. It depends on the project and the architectural element. There is
specific language that allows more flexibility in some areas than others. A PRD is an area
where there is more flexibility than perhaps by-right developments in a TBA. Building
materials is generally more restrictive in terms of the language; it is more specific than
transparency for example.
Mr. Rozeboom asked how the park and pay lots he has observed are regulated.
City Planning Commission
Meeting Full Page 33 April 27, 2023
Ms. Turkelson replied that it is a complicated answer. Some of it depends on whether it is a
stand alone parking lot approved as the primary use of the property. In which case the
ownership and management of it is not a land use issue they have control over. If it is a stand
alone parking lot and someone chooses to provide it for a fee or not, there was difficulty in
tying that to a land use implication vs. a management or ownership right. If it is a parking lot
ancillary to a primary use and the ownership is renting those spaces out for pay as you go to
the general public then staff has made the interpretation that that is a second primary use and
contrary to the parking requirements of the City; the ancillary parking should be supporting
the primary use of the property. Each case has to be looked at independently to understand
the primary use consideration and the parking demand and supply on the lot. There have been
complaints and staff has done enforcement. Any time a complaint is received, that analysis is
done.
Mr. Rozeboom feels that it is common sense that if already approved for parking in some
form or another then it isn’t a concern of his. He was thinking more of a vacant lot that
invites the public to pay and park, such as at Fuller and Wealthy.
Ms. Turkelson would suspect that is a violation and, if staff receives a complaint, they would
begin the enforcement process. The system is a complaint-based approach. They don’t have
the resources to actively look for violations. If there is a blatant safety concern, that would be
different.
Mr. Rozeboom explained that the reason it comes to his attention is because the preference
would be to have an active use on the vacant land. If an owner can gain income by holding
onto vacant land, it is counter to that.
Mr. Van Strien recalled the West Grand Neighborhood Association comments about parking
waivers or reductions and the Vital Streets conflict. He believes that comes from the project
occurring on Leonard St. right now. Some of the concerns are about removing on-street
parking in favor of wider sidewalks. He suggested they keep in mind for future projects that
when talking about using on-street parking as a possibility for reducing parking requirements
that perhaps staff could identify whether or not the sidewalks and street themselves already
meet the standards of Vital Streets and if it is a possibility that things will be removed in the
future in favor of wider sidewalks. He isn’t sure that has been part of the Planning
Commission’s consideration.
Ms. Turkelson agreed that is a relevant point and they have heard those concerns. If there is a
request for a waiver, reliant on on-street parking, it would be important to understand if that
street segment complies with the Vital Streets standards and/or where it is in the capital
improvement plan. She agreed that those spaces could go away.
Ms. Joseph asked, when street projects are occurring, if the land uses/previous approvals for
parking reductions are part of the Design Team’s discussion.
Ms. Turkelson replied affirmatively. The different departments have different goals and
objectives they are trying to achieve and sometimes those are in conflict.
City Planning Commission
Meeting Full Page 34 April 27, 2023
VI. Public Comment
VII. Adjournment
The meeting was closed at 3:42 PM
Agenda
Development Center
City Planning Commission 1120 Monroe Ave NW
Meeting Agenda Grand Rapids, MI 49503
April 27, 2023 City Commission Chambers
I. 12:00 p.m. - 12:30 p.m. - Lunch - Conference Room 901, City Hall, 300 Monroe Ave. NW
II. Business - 12:30 p.m.
A. Call to Order
B. Approval of Minutes from April 13, 2023
C. Planning Director's Report
III. Public Hearings beginning 1:00 p.m. or soon thereafter in City Commission Chambers, City Hall
A. Conflict of Interest
B. 1615 Broadway Ave NW - Self-Storage Facility
Address: 1615 Broadway Ave NW and 1636 Hamilton Ave NW
Applicant: Storage Five Grand Rapids LLC (Chris Catania)
Requesting: Approval to convert a manufacturing facility into 24-hour self-
storage facility. A parking reduction is also requested.
Zoning: TN-TCC (Traditional Neighborhood—Transitional City Center)
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.31. Self-Storage Facilities
5.10.05. Reductions in Parking Requirements
5.12.08. Standards for Site Plan Review
5.12.12. Special Land Uses
Case Number: PC-SLU-2023-0027
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: May 13, 2023
C. 1621 Leonard Street NE - Package Alcohol Sales
Address: 1621 Leonard St. NE
Applicant: SAAP Enterprise, Inc. (Salam Majeed)
Requesting: Approval to sell wine, beer and distilled spirits for off-site
consumption in association with a proposed convenience store.
Zoning: MCN-C Modern Era Neighborhoods –Commercial
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.05. Alcohol Sales and Consumption
5.12.08.E. Standards for Site Plan Review
5.12.09. Special Land Uses
Case Number: PC-SLU-2023-0030
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: May 13, 2023
Generated 4/27/2023 9:51 AM
City Planning Commission
Meeting Agenda Page 2 April 27, 2023
D. 1323 (aka 1301) Cedar Street NE - Ronald McDonald House Expansion
Address: 1323 (aka 1301) Cedar Street NE
Applicant: Ronald McDonald House Charities of West Michigan (Ellen
Carpenter) and the City of Grand Rapids
Requesting: Approval of a Planned Redevelopment District to District to
facilitate the addition of eight guest suites to the existing facility
Zoning: SD-PRD (Special Districts- Planned Redevelopment District)
Requirements: 5.7.06. Planned Redevelopment District
5.12.08.E. Standards for Site Plan Review
5.12.12. Planned Redevelopment District
Case Number: PC-PRD-2023-0031
Staff Assigned: Elizabeth Zeller
Type of Case: Planned Redevelopment District
Effective Date: City Commission approval
IV. Site Plan Review
A. 1830 Breton Rd SE - Planned Sign Program Amendment
Address: 1830 Breton Rd SE
Applicant: Signworks of Michigan, Inc. (Todd Frass)
Requesting: Approval of a sign for the new Lululemon store location that
deviates from the approved Breton Village shopping center
Planned Sign Program.
Zoning: MCN-C Mid-20th Century Neighborhood–Commercial
Requirements: Article 15 Signs
5.12.08. Site Plan Review Procedures
5.15.08. Planned Sign Program
5.15.12. Signs in Mixed-Use Commercial Zone Districts
Case Number: PC-OPR-2023-0024
Staff Assigned: Sarah Behmlander sbehmlander@grand-rapids.mi.us
Type of Case: Site Plan Review
Effective Date: Immediate
V. Planning Commission Discussion
VI. Public Comment
VII. Adjournment