TEST - PC Streaming TEST
Regular MeetingGrand Rapids, MI · June 22, 2023
Minutes
Development Center
City Planning Commission 1120 Monroe Ave NW
Meeting Full Grand Rapids, MI 49503
June 22, 2023 City Commission Chambers
I. 12:00 p.m. - 12:30 p.m. - Lunch - Conference Room 901, City Hall, 300 Monroe Ave
NW
II. Business - 12:30 p.m.
A. Call to Order
The meeting was called to order at 12:30 PM by Board Member Kyle Van Strien
PRESENT: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-Shatel
ABSENT: Bersche, Jonker
STAFF PRESENT: Kristin Turkelson, Laura Wahamaki, Sarah Behmlander, Assistant City
Attorney Mike Hoeker and recording secretary Carol Gornowich
B. Approval of Minutes
A. Approval of Minutes from June 8, 2023
RESULT: ACCEPTED [UNANIMOUS]
MOVER: Laurel Joseph, Board Member
SECONDER: Salim Al-Shatel
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel
ABSENT: Kristine Bersche, Aaron Jonker
C. Planning Director's Report
Agenda items were reviewed.
III. Public Hearings beginning 1:00 p.m. or soon thereafter in City Commission
Chambers, City Hall
A. Conflict of Interest
None expressed.
B. 1340 Monroe Ave NW - OPR for Density Requirements
Address: 1340 Monroe Ave NW
Applicant: Franklin North Monroe, LLC (Ray Warner)
Requesting: Optional Plan Review approval for a modification of the density
requirement in the TN-TCC (Traditional Neighborhood–Transitional
City Center) Zone District to facilitate the phased development of a two-
building mixed-use development with a shared parking structure.
Zoning: TN-TCC (Traditional Neighborhood–Transitional City Center) Zone District
Generated 6/27/2023 8:52 AM
City Planning Commission
Meeting Full Page 2 June 22,
2023
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.12.08. Site Plan Review
5.12.14. Optional Plan Review
Case Number: PC-OPR-2023-0047
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: July 8, 2023
Ms. Wahamaki introduced the request for Optional Plan Review approval for a modification of
the density requirement in the TN-TCC (Traditional Neighborhood-Transitional City Center)
Zone District to facilitate the phased development of a two-building mixed-use development
with a shared parking structure. The project location is just east of Monroe, between Monroe and
Taylor, south of Caledonia St. The site is the former location of Display Pack. The building is
currently vacant. Existing conditions include several buildings that are connected and a gravel
parking lot. The buildings are not in a state to be reused. The proposal is to clear the site for a
new mixed-use development that includes two large mixed-use residential buildings, four stories,
and between the buildings will be a multi-level parking structure for use by residents and patrons
of the businesses.
Ms. Wahamaki explained that to facilitate the development the site will need to be split into two
parcels for financing reasons. The proposed project could be built by right if the parcel were to
remain one. Because it is being split into two for the financing, one parcel will be Phase 1 and
the second parcel Phase 2. The second parcel is slightly smaller. Although the building will
mirror the building on the first parcel, because the site is smaller the density is greater than the
parcel can support.
Ms. Wahamaki advised that the 2002 Master Plan identifies this area as Mixed Use - Riverfront,
directly adjacent to a mixed-use village center. To the north is Clearwater Place event venue. To
the east, south and west are offices and light industrial. A steel treating company is located
directly south of the site.
Ms. Wahamaki related that Phase 1 is the northern parcel and will be developed first. The site
will be slightly larger than 4.5 acres. The development will include a four-story mixed-use
building with 260 residential units and a three-level parking deck that will provide parking for
both parcels. Parcel two is the second phase and will be 2.7 acres in area. The proposed building
will be four stories with 260 residential units. A portion of the parking deck will also be
completed as part of Phase 2. The two parcels will be tied together through shared parking
agreements and utility easements. Even though they will be separate parcels they will forever be
tied together through these agreements and will operate as a single parcel. The split is purely to
facilitate financing for the development.
Ms. Wahamaki expanded upon the density. The requirement in the TN-TCC Zone District is 750
sq. ft. per unit, which is measured using the area of the parcels and half of the public right-of-
way. The area of the two parcels together will support the proposed density of the project. At 5.6
acres, parcel one can support 327 dwelling units; 250 dwelling units are proposed. Twenty of the
total number of units will be micro-units. The Zoning Ordinance doesn’t include micro-units in
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2023
the density count. Parcel two is 3.1 acres and can support 179 dwelling units. 250 units are
proposed, which is why this request is before the Planning Commission today.
Ms. Wahamaki displayed the layout of the site for general information. The request before the
Commission today is limited to considering the greater density. Other proposed elements of the
site meet Ordinance requirements and can be built by right. There is a large amount of
greenspace proposed, exceeding the minimum requirements.
Ms. Wahamaki related that the applicant has met with the Creston Neighborhood Association
and the Association has submitted a letter of support with the hope that this project brings
revitalization to the area.
Don Schumaker was present on behalf of the request. He introduced the architect on the project,
Tom Tooley. Mr. Schumaker related that they purchased the property from Display Pack eight
years ago with the agreement they would give Display Pack some time to relocate. They tried for
a long time to convert it to an office building with a major health care provider interested in the
site before deciding to build new elsewhere. They made several redevelopment attempts and
twice agreed to sell it to another local developer who was unable to secure financing. They
discussed the need for residential units with the City and decided to get a team together to
develop the site. They tried very hard to reutilize the existing building. However, it would cost
50% more to reuse the building vs. building new. Mr. Schumaker related that the center of the
building will be the amenity section with a pool, pickleball courts, and other amenities.
Tom Tooley, Ghafari Associates, expanded further on the project relating that the first floor of
both buildings will be active use including a club room, lounge space, a small co-working space,
and 2,500 sq. ft. in each building for retail. With respect to the financing, because the project is
so large it is being split. It is also HUD financing. With HUD comes extra requirements which
will include an under-slab vapor containment capture system and National green building
certification. They have a sustainability consultant on staff that will be assisting them through
that. The financing package results in a better building. Mr. Tooley invited questions.
Mr. Van Strien asked how quickly Phase 2 will follow Phase 1.
Mr. Tooley replied that they don’t have an exact answer. The goal is to finish Phase 1 and move
directly into Phase 2. They have met with Design Team and are aware that depending on the
timing they will have to treat the south façade of the parking deck because in Phase 1 they are
essentially only building the first two bays. The third bay will be part of Phase 2.
Mr. Schumaker added that if things go as they hope the plan is to start construction on the second
phase as soon as the first phase is done. They feel there is significant demand and they believe
the second phase will occur right as the first phase is completed. When they take the existing
building down, they won’t leave a dirt lot.
Mr. Tooley added that they don’t plan to take the building down until sometime during the
winter, which helps with dust control. Construction is anticipated to last 20-24 months.
City Planning Commission
Meeting Full Page 4 June 22,
2023
Ms. Joseph related that at the last Planning Commission meeting they made recommendations to
the City Commission to allow 5 stories by right in the TCC Zone District. The City Commission
will consider that Ordinance amendment on July 11. Ms. Joseph asked if they would be
interested in five stories.
Mr. Tooley replied no. They are aware of the proposed Ordinance amendments. They considered
four residential stories over a podium. They went back through the process and were able to
bring it down. The benefit of that was that they could bring the building right to the street level
vs. having a garage elevation.
Mr. Van Strien opened the public hearing and invited public comment.
Mark Balk, Hansen Balk, related that their business is located to the south of the subject site.
They’ve had an opportunity to talk with Mr. Schumaker and they have been very transparent
with their plans, which they appreciate. They are in favor of this type of development and
anticipate it coming all around them. They have been in business since 1955 and have been at
this location since 1980. Mr. Balk recalled when his parents moved the business to this location
and there wasn’t a lot going on in the area. It is nice to see this change. However, they have
considered what this looks like for their business. They have considered their options of
remaining in this location or relocating. They tried to find another location but moving is not
easy. The part about staying that concerns them is they want to be a good neighbor. They have
tried to be a good neighbor during the 40+ years they’ve been there. The concerns that arise for
them is that he would consider their operation heavy industrial, not light industrial. They have
dozens of heat treating furnaces, make a lot of noise, and release some smoke at times. Their
operation is 24 hours five days a week, 10 hours on Saturday, and 10-12 hours on Sunday as
well. They have customers coming and going and suppliers delivering processing gases. Until
they find an opportunity to move, they are concerned that residents will begin complaining about
trucks coming in during the middle of the night, the smoke, and the noise. Mr. Balk imagines
that if the subject development were there first and they proposed a heat treating facility next to
it, it would likely be a tough sell. In the event they can’t find another location, he is concerned
they won’t be welcome where they are. Mr. Balk offered their support and again expressed
concern. They will do their best to be an outstanding neighbor to the proposed project but they
need to run their business as well.
Mr. Van Strien closed the public hearing.
Mr. Schumaker responded to the comments. They too like to be considerate of their neighbors.
He has seen residential projects develop on Market in a very industrial neighborhood without the
center core amenities. It is the beginning of the gentrification of the neighborhood and it will be
necessary to work together to ensure their residents are educated on what goes on there. They
will know that moving in, so as not to be surprised. Mr. Schumaker feels it is just a matter of
being good neighbors and working together. They will continue to communicate with their
neighbors, work together, and find ways to make it a good project for everyone.
Ms. Shannon asked staff if the river walkway across Monroe is completed in that section.
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Meeting Full Page 5 June 22,
2023
Ms. Turkelson replied that it isn’t complete. She believes a grant was awarded from the State and
that they are in the design development phase as well as the acquisition of the necessary
construction easements. Her recollection is that it is anticipated to be complete in late 2024.
Mr. Van Strien asked if Commissioners have any concerns about density here.
Ms. Shannon feels it is a good transition use as they see Monroe expanding. They’ve seen North
Monroe, south of Leonard, add a lot of housing. With what they know about the need for
housing, this looks like a good way to repurpose a site that has been vacant for years. She has
some concern related to the compatibility of industry next to the project but hopefully urban
dwellers are aware of noise factors and will be acceptable of that because the other amenities will
be very likeable.
Ms. Joseph related that she is not concerned about the density here. As a whole, it could be done
by right. It seems completely appropriate given the constraints on the financing of the project. In
terms of the compatibility with industrial, they have seen with other developments that there is
an understanding that industrial is an important use in the city and they don’t want to lose a lot of
industrial land in the city. As the applicant said, residents will be made aware of what is going on
and the industrial use should be operating in compliance of the Ordinance. Ms. Joseph is in full
support.
Mr. Rozeboom indicated that he is also in support. He asked that Ms. Turkelson explain why this
is before them under Optional Plan Review, what other options were considered, and why OPR
was the best fit.
Ms. Turkelson explained that the Optional Plan Review gives the Planning Commission the
ability to look at a project through the planning lens different than what a Board of Zoning
Appeals may look at if they were to consider a Use Variance. It is intended to be a tool for the
Planning Commission to think more broadly or wholistically where there may be a unique set of
challenges, innovative design, special issues, public/private matters, etc. It gives the Planning
Commission the flexibility to specifically look at site, building, and placement standards and
consider whether modifications in light of special issues, for example, is appropriate. It is
intended to be another tool to facilitate developments that are otherwise compliant with the
Ordinance and consistent with the long- and short-range vision plans. Other tools were
considered. Through the Board of Zoning Appeals a Dimensional Variance was considered. A
variance has a very specific set of standards where one must demonstrate a practical difficulty.
With the understanding of this project, Ms. Turkelson doesn’t feel that exists here. Another tool
could be a Planned Redevelopment District (PRD), which has a different, lengthy process. Ms.
Turkelson didn’t feel that was necessary considering the project, as initially presented and as
otherwise conceived, does comply with the Ordinance. It didn’t feel like it fit the applicability
requirements of the PRD as cleanly. Optional Plan Review felt like it allowed for the project to
be considered through a similar lens as a PRD but keep it within the scope of authority of the
Planning Commission. There are also agreements that tie the properties together so effectively
the properties can’t be independent. They may be independently owned but they aren’t operating
independently of each other. It felt that there was enough connectivity between the two parcels
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Meeting Full Page 6 June 22,
2023
that make it one development and she arrived at the OPR as a reasonable tool for the Planning
Commission’s consideration.
Ms. Joseph MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the Optional Plan Review request of Franklin North Monroe, LLC
(Ray Warner) to modify the density requirement in the TN-TCC (Traditional
Neighborhood-Transitional City Center) Zone District to facilitate the phased construction
of a 520 unit, two-building mixed-use development with a shared parking structure at 1340
Monroe Avenue NW, for the following reasons:
1. The project will meet the Site Plan Review Standards of Section 5.12.08.E. because the
site will be developed so as not to impede the normal and orderly development or
improvement of surrounding property for permitted uses and the development will be
designed to meet all other requirements of the Zoning Ordinance.
2. The project will be consistent with the purpose and intent of the Master Plan and
Zoning Ordinance, including the Zone District, because the project will support the
intent of the Riverfront Area of the Master Plan with redevelopment of an
underutilized property that will provide necessary high-density residential, associated
parking, and a mix of other uses.
3. The project will be compatible, harmonious, and appropriate with the character and
uses of the neighborhood, adjacent properties, and the natural environment because
this development will support the placemaking elements of the TN-TCC Zone District,
specifically a mixed-use environment.
4. The project will not have adverse effects on the neighborhood because onsite vehicle
parking will be provided within a parking structure for residents and visitors and the
building and parking structure setbacks will allow for additional greenspace, urban
open space, and a dog park for residential use.
5. The project will not be detrimental, hazardous, or disturbing to existing or future uses
or to the public welfare by reason of excessive traffic, noise, or visual clutter because
the intensity of the use is appropriate to its surroundings with access to multiple streets
and public transportation and the permitted and planned uses are allowed within the
TCC district and will not include any use which is detrimental.
6. The project would not adversely affect the walkability of the neighborhood, impair
pedestrian circulation patterns, disrupt the continuity of the urban street wall or
otherwise hinder the creation of a pedestrian-oriented environment because the
development has been designed to enhance the walkability on all street-facing sides of
the property and new sidewalks and street trees are included as part of the
development.
7. The project will not significantly modify the basic standards of the Zone District to the
extent that it adversely affects the established or future character of the neighborhood
because, aside from the financing need to split the development into two parcels, the
development could be built by right.
8. The proposed development will retain as many natural features of the landscape as
practicable, because no original site features exist, as the development will occur on
previously developed property and the project will result in increased greenspace and
tree canopy.
City Planning Commission
Meeting Full Page 7 June 22,
2023
9. Public or private infrastructure and services already exist and are adequate to support
the proposed development.
10. The project would not be detrimental to the financial stability and economic welfare of
the City because the use will encourage other investment in the area and the project will
help meet the demand for affordable and market rate housing.
11. The project will provide urban open space, or other amenities that serve a public
purpose because the proposed urban open space area is large enough to provide
opportunity to allow for public space gathering.
12. The request is necessitated by a condition related to the site or structure, and is not a
means to reduce cost or inconvenience because the request is necessary due to the need
to split the parcel for financing, otherwise the development could be built by right.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the project will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
2. That agreements appropriate to allow cross access, shared parking, and any shared
utilities, recorded with the Kent County Register of Deeds, shall be required prior too
the issuance of LUDS permits.
SUPPORTED by Dr. Wallace. MOTION CARRIED UNANIMOUSLY.
City Planning Commission
Meeting Full Page 8 June 22,
2023
RESULT: APPROVED WITH CONDITIONS [UNANIMOUS]
MOVER: Laurel Joseph, Board Member
SECONDER: Adrienne Wallace, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel
ABSENT: Kristine Bersche, Aaron Jonker
C. 201, 225, 233 & 301 Market Ave SE - Amphitheater
Address: 201, 225, 233 & 301 Market Ave. SE - Amphitheater
Applicant: Grand Action Foundation 2.0 (Kara Wood)
Requesting: Approval of a +/-12,000-seat outdoor amphitheater with alcohol
service, and a streetside plaza with mobile food vending and
outdoor activities. Events will be conducted until 11 p.m.; event
breakdown may occur until 4 a.m.
Zoning: TN-CC Traditional Neighborhood –City Center
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.05. Alcohol Sales and Consumption
5.9.15. Mobile Food Vending
5.9.22. Outdoor Activities
5.12.08.E. Standards for Site Plan Review
5.12.09. Special Land Uses
Case Number: PC-SLU-2023-0046
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: July 8, 2023
Ms. Turkelson introduced the Special Land Use request to consider a 12,000 seat outdoor
amphitheater. There are other aspects of the request that necessitate Special Land Use and
Planning Commission approval including the sale of alcohol, a streetside plaza along Market, as
well as mobile food vending and other outdoor activities. Ms. Turkelson noted that the
application has been written broadly in terms of the nature of the uses. With a project of this
scale and scope the intent was to ensure there was some flexibility in terms of how big the
streetside plaza is and where the alcohol or vending uses might take place in order to provide
some flexibility so as the development gets further into the architecture. The nature and impact
of the use is understood but the specificity by which the Planning Commission traditionally
reviews an application is a bit challenging when considering a project such as this. Ms.
Turkelson recalled that this same approach has been used for several other developments in the
city, such as the Downtown Market. It has proven to be effective and useful.
Kar Wood, Executive Director of Grand Action 2.0, explained that they are a non-profit
organization that works on high profile economic development projects in the city collectively
with their partners. There are a lot of partners involved in this project, most importantly the City
of Grand Rapids, with the ownership of the property, and the Kent County Grand Rapids
Convention Arena Authority. They have been working alongside partners working toward the
designs and request before the Planning Commission today.
City Planning Commission
Meeting Full Page 9 June 22,
2023
Executive Architect Bill Culhane, Progressive AE, provided a PowerPoint presentation. He
explained that this project has been in the public view for quite some time. He provided some
history relating that in 2021 there was a joint alliance between the City, County, and Grand
Action that hired Populous, a planning firm, that partnered with Progressive and did some
community engagement and long term planning and ideation around this 31 acre potential
development. The consideration today is related to the 10.5 acre amphitheater but he feels it
would be good to look at that. The development that Populous looked at in 2021 goes from
Wealthy to Fulton and its primary focus was the area between Market Ave. and the river. During
that time Populous and Progressive met with 25 different stakeholder groups, engaged in four
other larger scale community engagement activities, and looked at what this development could
be over the course of the next 30 years. One of the things that was necessary to get the property
in a state of development was a relocation of the 13 ft. diameter Market Ave. trunk sewer.
Approximately 25 years ago something similar was done on Monroe when the trunk sewer was
relocated from under the Hall of Justice, Police Department, and the DeVos Performance Hall
parking area. For the land to be developable and be unencumbered by that large area they needed
to get that out of there. Although it wasn’t part of this project, it was part of the vision of creating
an opportunity on this site.
Mr. Culhane displayed an image of the site, commonly known as 201 Market Ave. There is a salt
dome at the northwest corner of the site and City maintenance and operation services are on the
site. The study that came out of the initial Populous planning study identified this 10.5 acre site,
located just south of the Market Ave./131 exit as a location for the amphitheater. They also
identified potential future housing development to the south beyond Wealthy and the private
properties north of 131 as potential mixed-use development opportunities. With respect to the
10.5 acre amphitheater site, some of the early images had the amphitheater facing south and
west. They began to look at how that might impact the community, some of the residences to the
south and the west, and also the area around the salt dome was significantly underutilized in that
design and planning scheme. They were turning their back on the river a bit and trying to fit it
into a triangular shape around the 131/river connection. What they determined was that it was
really underutilizing that land and opportunities. By rotating the amphitheater, not only do they
turn the potential noise disturbance from the Roosevelt Park neighborhood and neighborhoods to
the southwest, they also were able to open up the land in the northwest corner.
Mr. Culhane referred to the image of the site and identified the location of the building/stage
house and fixed seating area. He also identified the lawn seating area. The project has 7,000
fixed seats and 5,000 lawn seats. Outside of the lawn seating area there is approximately 2.2
acres that will be part of the property transaction. That area will be developed as an open green
space. Mr. Culhane identified the location of the primary access to the river from the Market
Ave. public right-of-way. They are opening that up and creating an opportunity to connect with
the future riverwalk that is currently being planned. They have designated 50 ft. along the river
that would be retained by the City for the development of the riverwalk and in conjunction with
the pedestrian connections they are proposing it would provide free, clear, and equitable access
to the river for everyone. Mr. Culhane identified the location of the connection to the river on the
south side of the proposed project.
City Planning Commission
Meeting Full Page 10 June 22,
2023
Mr. Culhane acknowledged that there were some concerns about rotating the amphitheater to the
north; what will the sound do. They hired a firm to perform an acoustical analysis. They put
together a virtual model of the architecture of the amphitheater as well as the topography and
surrounding architecture of the area and did a 48-hour base line sound study. The low end of the
sound in that area is approximately 48 decibels and the high end is 73 decibels, which is an
average decibel reading of 66 decibels in the area. Mr. Culhane identified the location of the
sound mixing board station. They took the stage house and created a 100-decibel sound source
based on musical performance. They measured the sound level at the mixing board and then took
the sound levels at various points of the site as well as in the area.
Mr. Culhane described the environment relating that the lawn seating goes up 40 ft. above the
stage with a security fence and landscaping at the back of the lawn seating area. He displayed a
graphic displaying the higher decibel readings, which are contained within that berm. There are
some levels that reach into the 72-77 decibel reading, which is similar to the sound of a hair
dryer or shop vac. Outside of the venue the decibel readings drop significantly into the 62-72
decibel range. Upon reaching the expressway there is a real change in the decibel readings. The
expressway acts as a buffer. Mr. Culhane explained that the only thing that really mitigates or
stops the lower frequency sounds is mass. They are fortunate to have the mass of the berm and
mass of the expressway, which do a nice job of mitigating the overall sound levels leaving the
amphitheater property. North of the expressway, or even across Market Ave., the decibel levels
are into the green levels, which are significantly reduced noise levels outside the main
amphitheater.
Mr. Culhane related that, since the community engagement efforts with Populous, they have also
done community engagement with Rosetti Architects in 2022 and Progressive AE recently
completed community engagement with eight different groups; 2 business organizations, 5
residential associations, and the DGRI business group. They are generally hearing similar
concerns related to parking. A 12,000-seat amphitheater next to a 12,000-seat arena could
potentially generate 24,000 people coming into this area. They’ve done a study and parking
analysis and noted that within a 15-minute walking radius there are 18,500 existing parking
spaces available. They’ve had conversations with Mobile GR and The Rapid and have discussed
ways that they can reduce the amount of vehicular traffic that comes to the amphitheater for any
given event. They are encouraging people to utilize the existing 18,000 parking spaces. If they
were to calculate their parking contribution to the area it would be 12,000 divided by 3 for
roughly 4,000 parking spaces that would be utilized by the amphitheater. Potentially, on dual
even nights, another 4,000 spaces would be utilized by the Arena, which remains within the
available 18,500 spaces. Mr. Culhane related that the parking shown on site is minimal. It is the
amount of parking that would be needed for operations, not for general employees and staff.
They are currently showing 116 parking spaces on site and not providing parking for events but
rather encouraging people to utilize existing parking.
Mr. Culhane stated that the next thing they looked at is the mobility and how people would arrive
at the site on any given night. They’ve considered many different scenarios of people coming
early and partaking in dining, shopping and other activities downtown as well as people leaving
the concert afterwards and going to restaurants, bars, or other establishments. Mr. Culhane
displayed the potential mobility routes noting that the pink line shows the updated Dash route,
City Planning Commission
Meeting Full Page 11 June 22,
2023
which goes directly down Market Ave. There are two planned stops, one on the west side and
one on the east side of Market Ave. making Dash lots 7, 8 and 9 viable options for people
coming to the amphitheater.
Mr. Culhane commented on the community engagement. In conversations with neighbors and
businesses the goals of the design have been to embrace the location. The location is currently
covered with steel and asphalt; an industrial based use in a prime location in the city taking up
valuable river frontage. They wanted to open that up to the public and create an opportunity for
people to access the river in a meaningful way. They wanted a world class entertainment venue
and wanted it to be more than an entertainment venue. Some of the architecture in the
community, such as the Arena, Convention Center, GRAM, and other pieces of architecture are
iconic in the sense that they have drawn a spotlight to Grand Rapids, including a lot of the work
that has been done on the Medical Mile. Another goal was to contribute to the vibrancy and
continued growth of the city and also to create a sustainable asset, something that the community
can be proud of for the next 50 years.
Mr. Culhane related that some of the other elements that came forward were free, clear, and
equitable access to the river; opportunities for local, minority owned, pop-up businesses and
growth in those areas. From some of the earlier discussions related to the 31-acre site there were
goals of fulfilling some of the housing needs within the City of Grand Rapids, connecting to the
trail networks, providing the river as a destination for all, and creating multi-generational spaces.
Mr. Culhane provided a recap stating that the amphitheater would have a 12,000-seat capacity,
roughly 50-54 ticketed events per year, anticipating 300,000 visitors per season. Some of the
economic benefits include $7 million in annual wages, nearly a half million dollars in economic
impact over the next 30 years, and an additional 480 jobs, which are conservative numbers.
Ms. Joseph noted that one of the requirements outlined in the Mobile GR memo related to the
traffic analysis was a trip generation analysis. She asked if that has been done.
Mr. Culhane replied that he connected with Ms. Zeller last week and discussed the trip
generation analysis. Should the outcome be favorable today, she advised that could be submitted
to Planning afterwards.
Ms. Turkelson added that Mobile GR is asking for a trip generation analysis. However, it is not
in the context of whether this should be an allowable use or not. It is more that it sets a baseline
for what the trip generation will be for this development so that as they see future phases build
out there is more information they can utilize to assess what infrastructure changes or
modifications might be needed. Staff didn’t believe it was necessary for the Planning
Commission’s consideration but they do believe it is necessary for understanding future phases.
Ms. Joseph noted, with respect to coordination with MDOT for the proximity to the Market Ave.
exit, that they have met with the Grand Region planner. She would assume there will have to be
additional conversations.
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Meeting Full Page 12 June 22,
2023
Mr. Culhane agreed. Their initial conversation with MDOT centered around some of the team’s
desires to know what their plans were. Certain people would love to eliminate the Market Ave.
exit. MDOT has even identified that in their long-range planning. However, five years ago they
said ten years and just last month they said ten years again. Therefore, it is in the long-range
planning. Mr. Culhane stated that they talked to MDOT about two other things; exiting during
concert events and coordinating that with MDOT and Mobile GR. The other concern was lights
from the venue potentially distracting drivers on 131 or lights from 131 coming in and
potentially interfering with a show. Currently 131 is at an elevation of 632-634. The top of the
berm is at 640 with potential landscaping on top of that. Therefore, they are eliminating and
reducing light distraction to drivers. That is a firm stance of MDOT.
Ms. Turkelson added that there are clearly additional reviews and conversations that need to take
place as part of this project, which is not dissimilar to other large-scale developments that take
place within the city. This is one approval process they must go through but if the Planning
Commission doesn’t find the use to be appropriate then how or why do they have the other
conversations.
Ms. Joseph felt they provided a good summary of the engagement in terms of who they talked to.
She wondered what the results of the contact with direct neighbors was, such as those that live in
the Market Ave. apartment complex.
Mr. Culhane stated that the first group they met with was the neighbors in the Roosevelt Park
neighborhood, predominantly south of Wealthy. Their primary concerns were truck routes. Mr.
Culhane noted that Taylor Swift travels with 22 semis. Her show has a lot of traffic. They were
concerned with what route the semis would be taking because a considerable amount of traffic
already comes from the existing uses on the site. They were assured that the trucks and staging
would not be going south of Wealthy/through their neighborhood. Mr. Culhane stated that they
also met with the Downtown Neighborhood Association and some of the concerns they had were
the number of people that may be coming into Grand Rapids, not necessarily from a vehicular
sense but from a pedestrian sense, and how that might impact some of the neighborhoods. They
met with both the Heartside Neighborhood Association and Business Association. The business
owners were very enthusiastic about it and looking for long term opportunities to connect and
partner with the amphitheater, not only to get people to the amphitheater but to get people from
the amphitheater activities to their businesses. The neighborhood association was concerned
about the amount of pedestrian traffic and the length of time that pedestrian traffic might be in
the area, as well as parking. In that neighborhood, at the end of the meeting, they committed to
continuing to work with them to alleviate some of their concerns.
Mr. Culhane identified the location of the restrooms in the northeast and southwest buildings.
The neighborhood association explained that if someone enters a public park after dusk to use a
pubic restroom they could be arrested. They encouraged making the restrooms more accessible.
Although this won’t be a public park, it is the intention of the Convention Arena Authority to
make the space open and operational during non-event times. One of the comments they had was
if someone needed to use a restroom, if open to the public, that access without going into the
park would be better for them. Mr. Culhane explained that they have agreed to continue to work
with them to influence some of the planning and elements around the periphery.
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Meeting Full Page 13 June 22,
2023
Mr. Culhane noted that the core of the amphitheater is very technical and has very stringent
requirements with respect to acoustics, sound, and lighting but some of the amenity buildings on
the periphery provide an opportunity to allow them to help shape the interactions.
Ms. Shannon asked if they had an opportunity to look at other cities with an urban amphitheater
such as this. She noted that the proposed is intended to close by 11:00 PM and asked if that is
consistent with other amphitheaters.
Mr. Culhane replied that 11:00 PM is early compared to other cities that have downtown urban
amphitheaters but it isn’t unheard of. The intent is to conclude by 11:00 PM taking into
consideration that there are areas outside of their control such as lightening, weather, and
technical difficulties. Mr. Culhane provided an example of a major accident blocking the exit to
Pine Knob. In that instance they postponed the show a half-hour until the majority of the guests
were able to arrive. They would ask that some of those situations be taken into account but it is
their intent to conclude by 11:00 PM. Mr. Culhane related that the most likely comparison is the
Ascend Amphitheater in Nashville. It is on a river, next to an expressway and in downtown
Nashville. They are a venue that does conclude their shows around 11:00 PM.
Ms. Shannon noted that she has been to a number of concerts that have started later than
anticipated. She asked if there is a way to control some of those things.
Mr. Culhane replied that one of the biggest things they have to their advantage is that the
majority of the traveling shows will have somewhere to be the next day. What they’re told is that
they need to get the show started and concluded on time because they need to break down, be on
the road, and be at their next venue the next morning. That is the biggest thing that influences the
timing of the show. They received some feedback from an amphitheater in Indianapolis relating
that over the course of two years they’ve had two shows that went past the time. It is a business
and schedule based on getting in, getting entertainment going, and getting out due to their next
obligation.
Ms. Turkelson stated that hopefully the staff report reflected, given the uniqueness of the use,
that they understood that events would typically complete by 11:00 PM but they also understood
there would be some fluctuation due to circumstances beyond their control. They were trying to
make sure they were supportive of some flexibility but also have some boundaries.
Dr. Wallace asked about the public meeting that recently took place and what outcomes they
took from that.
Ms. Wood related that the public open house was held on June 12th with approximately 100
participants throughout the course of the two-hour event. There was a short presentation given
upfront with opportunity for community members to engage on specific topics such as traffic,
parking, the site plan, etc. Similar concerns and questions came up as to what Mr. Culhane has
already shared. There wasn’t anything outside of those topics that were raised.
City Planning Commission
Meeting Full Page 14 June 22,
2023
Mr. Culhane offered to provide a document outlining all of the questions from all of the
community engagement meetings.
Mr. Al-Shatel asked if there are any plans for the vendors to be present on non-show days. He
pictures Red Rocks Amphitheater in Colorado or a public space on non-show days where people
can go to hang out as a tourist attraction. It may assist small businesses to set up with people
going and trying some food and small shops. He recognized that in some of the public comment;
making it more inclusive for small businesses. He is happy to hear it will be open to the public
on non-show days.
Mr. Culhane identified the plaza area and demarcation between event and non-event spaces. He
noted the outdoor dining area with shade canopies. Underneath the canopies are tables and chairs
for outdoor dining experiences. The line of ticketed event day space and non-ticketed event
space was identified. Ticketed individuals could come in during an event and dine in the area and
be part of the concert but not be in their seats; they could move back and forth between the
dining area and the amphitheater. Mr. Culhane identified the extended line of security returning
back to the building and out to the top of the hill where there will either be a security fence or a
masonry wall. As the development of the amphitheater evolves and they consider potential need
to mitigate sound, they continue to study whether that will be a landscaped area with fence or a
landscaped area with a hard wall, which would help to mitigate concerns with sound. Mr.
Culhane pointed out that the area on the back side of the berm is anticipated to be lawn area
where children could play or people spread out blankets and sit. That area will be designed and
accessible as a public park. It will be managed, maintained, and monitored by the Convention
Arana Authority. Mr. Culhane identified the road required by the Fire Department for fire access.
Rather than just provide an asphalt drive as required, they will make it a wider area to support a
22,000 lb. fire truck and open it up to food trucks to create activity space. Additionally, there is
room inside the plaza area for potential food trucks or vendors. During non-events those areas
would be open to the public and accessible. Activities and events would be coordinated through
the Convention Arena Authority.
Ms. Turkelson noted that that is an example of how the request was noticed for mobile food
vending but not for an exact location on the site in order to provide the flexibility, understanding
there is a desire to have the spaces activated and used.
Ms. Shannon recalled that one of the goals is to have access to the river with different
opportunities. She asked if there is potential here that will open the river up to such activities.
Ms. Turkelson replied that, generally speaking, there wouldn’t be access to the water at this
location. There is a 50 ft. strip of land along the river that will be retained by the City to develop
the riverwalk. There is an expectation that there will be access over this parcel to the riverfront.
Tim Burkman, City Engineer, explained that there will be a 50 ft. strip retained for the river edge
walkway. Two of the objectives are to enhance access to the river and increase flood protection,
which are two competing/conflicting interests. The design is considering those objectives and
goals. They will look for ways to increase opportunities to access the river, certainly much better
than what is possible today.
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Meeting Full Page 15 June 22,
2023
Mr. Rozeboom asked how drop offs will work.
Mr. Culhane agreed that moving people in and out as quickly as possible is important. He
referred to the main entry plaza stating that they anticipate that is where the majority of drop offs
would take place. They have also accounted for potential Uber drop offs along Market Ave.
They anticipate that anyone entering the facility from the west side will be pedestrians or scooter
type users. They have accounted for private bikes and have discussed providing a bike coral that
would likely be sponsored by a local business. They also have six locations for the mobility
scooters and bikes to be parked, charged, and utilized by others.
Mr. Van Strien opened the public hearing and invited public comment.
Halford, resident of Plaza Towers, stated that he is in favor of the project overall. However, in
the Grand Rapids Press article it talks about how the venue was rotated 180 degrees to face
north. Doing so was designed to project more sound toward downtown where less residential
housing is. Mr. Halford argued that isn’t true. Part of this project envisions putting in 1,500
residential units in the Charley’s Crab area and the Amway surface parking lot, which the
amphitheater would point directly at, in addition to Plaza Towers, JW Marriot, Amway Grand
Plaza, and Bridgewater as the sound moves north. Another thing that was talked about was
sound. There was to be a 3D rendering of the sound provided, which has not yet been provided.
With respect to the berm, the amphitheater is 2 ft. above the S-curve. How the S-curve will block
sound is questionable when the amphitheater is above it. Transportation and drop-off is also a
concern. Market is a one-lane street. There will be congestion going each way in front of the
amphitheater. With respect to engagement, Plaza Towers residents were not contacted regarding
this until the public meeting held on June 12th. Mr. Halford doesn’t believe that 100 decibels is
accurate for concerts; it is low. He would like to see the amphitheater events end at 10 p.m. for a
year and if all goes well then grant them until 11 p.m. Low frequencies travel a lot further than
high frequencies.
Lucas Leverett, member of the West Grand Board, related that he is not speaking on behalf of
the Board. He is a fan of the proposal but it needs a little work. Mr. Leverett related that he was
born in Nashville and his family has been involved in the entertainment industry for a long time.
In Nashville they hemmed and hawed about their amphitheater his entire adult life. He is happy
to see Grand Rapids moving it along. He was there for all of the fallout about sound levels and
was there to personally witness showdowns between police and promotor security at the street
level, having fights over who belonged where. There is a murky process and lack of transparency
in Grand Rapids with basically everything resulting in a number of concerns for him. While they
may not be concerns for the Planning Commission, they are concerns that should be heard. A lot
of it is about keeping ASM and the CAA under control and in franchising the citizens. These are
general topics. A lot of it is being discussed by their neighborhood board as well as other
organizations and groups. Parking needs to be more thoroughly planned and a commitment for
an on-site adjacent ramp along the way during development needs to be agreed upon for
completion no later than when a soccer stadium is added. Currently the parking is being
presented in a vacuum with no expressed concern for simultaneous events which impact all the
neighborhoods and nearby over-runs, especially if Dash is successful as a park and ride option;
City Planning Commission
Meeting Full Page 16 June 22,
2023
the neighborhoods become the parking lots. This needs to be the first in a line of partnerships
between public transit and all large venues to mitigate the lack of parking. Vital Streets and The
Rapid tend to do things in a vacuum that don’t really work with other things. Mr. Leverett
suggested they need to seize the opportunity for vast equity, such as a small ticket premium to be
directed toward housing and other concerns. Imagine $12,000 per event being raised; over half a
million dollars a year with just a $1 per ticket premium. Priority should be given to hiring short-
and long-term employees from inside the city limits, preferably those that can use transit or walk.
Legally binding commitments need to exist that the walk and park will always be kept open and
promoters cannot force them to be closed to the public during concerts. The venue also needs to
be a ticket freedom venue and kick the Ticketmaster monopoly out of the equation and require
no mandatory use of Ticketmaster. Mr. Leverett hopes that these concerns can be discussed
along the way. He asked that the Planning Commission table the request as there are far too
many questions. He feels there should be further engagement and a community benefits
agreement.
Mr. Van Strien closed the public hearing.
Mr. Culhane apologized to Mr. Halford as he did tell him he would provide a 3D analysis of the
sound prior to today. They met on June 8th and talked about sound. Mr. Culhane noted that some
of the buildings identified by Mr. Halford are between a ½ and one mile away from this venue.
The sound attenuation is going to drop significantly to levels of less than 45 decibels, which is
soft speech. With respect to parking and the number of pedestrians downtown, they feel they
have considered simultaneous events. There are 18,500 parking spaces within a mobility radius
of less than 15 minutes.
Ms. Joseph recalled Mr. Halford mentioning the difference between low and high frequencies.
She asked how that was incorporated into the study.
Mr. Culhane explained that lower frequencies tend to travel further, which is where you get the
bass and vibration. The only thing that stops lower frequency is mass. The mass of the hill is
equivalent to filling 200 dump trucks a day for 100 days; that is the amount of earth that will be
imported into this site to create the berm and it will be high enough to absorb a significant
amount of the sound. Mr. Culhane recalled that while discussing the floor plan he indicated that
the 100 decibel reading was at the mixing board, which is greater than 100 decibels at the stage
area.
Mr. Al-Shatel asked if the highway is above the amphitheater.
Mr. Culhane explained that the highway also acts as a mixing area. Some of the sounds from the
highway, especially during rush hour, will exceed 80-90 decibels.
Mr. Al-Shatel clarified that his concern was the distraction for drivers and not so much the
sound.
City Planning Commission
Meeting Full Page 17 June 22,
2023
Mr. Culhane indicated that the berm is higher than the S-curve so you won’t be able to see into
the venue from the S-curve nor will lights escape the venue and distract drivers on the S-curve.
That was a study required by MDOT.
Ms. Shannon recalled when the Van Andel Arena was built and there was an agreement to hire a
number of people from the Heartside District. Given that the Convention Arena Authority runs
both, will that agreement be included in this or are they using the same hiring facilities? Are
these new jobs or are they jobs augmented through the Van Andel Arena.
Mr. Culhane explained that the Authority that would run, own and operate this is the same
Authority that owns and operates the Van Andel Arena and DeVos Place Convention Center.
The human resources, hiring practices, and community engagements would be with the
owner/operator. He would imagine that they would continue their same hiring practices.
Ms. Turkelson advised that hiring practices and jobs would be outside a land use decision.
Ms. Shannon expressed her understanding. However, they did mention the economic benefit and
jobs.
Mr. Rozeboom noted that Grand Valley’s parking facilities are shown on the map as included in
the 18,500 available parking spaces. Mr. Rozeboom was not under the impression that Grand
Valley shared their parking.
Mr. Culhane related that they’ve had preliminary conversations with Grand Valley about
potentially partnering because of the proximity. While not part of this project, there is a long-
term plan to create a bridge across the river that would land on the GVSU property. In the 50 ft.
of property to be owned by the City, the bridge was included as a potential in the future. Grand
Valley’s parking included in the count was less than 3,000 spaces. If unable to reach an
agreement the available supply would drop from 18,500 to 16,000, which significantly exceeds
the potential 8,000 spaces per dual event.
Mr. Van Strien asked why 105 decibels was chosen as the baseline for the sound analysis.
Mr. Culhane replied that rock and roll music, the loudest of all music, is typically at that decibel
level. He believes there is a National OSHA regulation about sound exposure of 105 decibels.
Mr. Van Strien asked if that will be written into contracts with acts.
Mr. Culhane replied that it is a standard part of contracts
Ms. Turkelson added that it is also part of the application and testimony for this project that that
is the baseline expectation. Therefore, that would be one of the enforcement components should
there be an issue needing to be investigated.
Mr. Rozeboom asked if the modeling included a wall on top of the berm or landscaping.
City Planning Commission
Meeting Full Page 18 June 22,
2023
Mr. Culhane replied that the modeling currently doesn’t include that. That is something they
could add to mitigate and modify the sound.
Mr. Culhane responded to Mr. Williams again stating that the typical rock band show is at 105
decibels, which is information from industry standards. He agreed that theoretically it could go
above that but when going above 100 it becomes uncomfortable. Participants begin to feel
discomfort not only in their ears but physically. Very few concerts would exceed that over a
period of time because it isn’t healthy over a 2-3 hour concert.
Ms. Turkelson suggested the Planning Commission keep in mind that the sound study is part of
any potential approval from the Planning Commission and it is expected that if this is the
information provided, that is the standard they would be held to especially as it relates to impact
on adjacent properties.
Dr. Wallace invited Mr. Halford forward requesting he keep his comments brief.
Mr. Halford related that the University of Michigan Health states that rock concerts average
between 120 and 129 decibels.
Mr. Williams related that he did a quick Google search also and got the same answer, which was
why he asked that question of the applicant again.
Mr. Van Strien clarified that while that may be the case, what they would be approving is a more
limited level.
Dr. Wallace asked what would happen if a constituent were to lodge a complaint.
Ms. Turkelson related that the Environmental Services Division enforces the Noise Ordinance.
The City also has a sound engineer consultant that can help provide technical analysis of the
sound from various uses. If there is a concern about sound the City does have decibel readers,
although they don’t measure all aspects of sound, and Environmental Services does the
enforcement. If it is found that the issue exceeds internal capacity of expertise and enforcement
then they have the sound consultant they can utilize to help determine whether there is a
violation of the Special Land Use or Noise Ordinance.
Ms. Joseph asked if the new Noise Ordinance will list specific decibel rates related to this type of
venue.
Ms. Turkelson replied that that hasn’t been determined as of yet. That would be a Code of
Ordinance under the authority of the City Commission. It is acknowledged at this point that the
sound ordinance would not support an amphitheater use in that it would be far more limiting and
wouldn’t be a tool they could use for enforcement because of the nature of this use and the
regulatory structure of the current Noise Ordinance. That is in process and she would expect that
is something the City Commission would consider in the coming months.
City Planning Commission
Meeting Full Page 19 June 22,
2023
Mr. Hoeker related that that is his understanding as well. Their discussions at this point are
focused more on hours than decibels. As Ms. Turkelson stated, it may not be administratively
feasible to impose particular decibel limits on a venue like this in this location.
Ms. Shannon stated that enforcement is one of her concerns. When they’ve had other cases
before them they’ve been told there isn’t the equipment or ability to measure those decibels.
How would this differ?
Ms. Turkelson agreed that in the past they have been challenged with Noise Ordinance
enforcement, which is the reason they engaged the services of a sound consultant. That has
provided the expertise needed when it comes to sound, impact and enforcement.
Ms. Shannon recognized that that will change procedures on the investigation and not rely on the
police to make the finding, but rather the Environmental Services Dept.
Ms. Turkelson replied that the sound consultant was not brought in specific to this project; it is a
completely unrelated situation where they found themselves needing additional expertise for
sound enforcement. They have that tool that would be available if there are particular concerns or
issues with this venue. They are better equipped today than they have been in the past to address
noise complaints.
Mr. Hoeker explained , generally speaking, with decibels it is a highly technical endeavor to
measure them. In an urban environment, with all of the surrounding noise, that just complicates
the analysis. It may be easier to control events by time vs. by decibels.
Mr. Rozeboom recalled that the applicant made it clear that the on-stage sound could be as was
presented by Mr. Halford but the applicant stated that at the mixing board it was at a different
level. He felt they explained the two different numbers. Mr. Rozeboom agreed that regulating it
by time is likely better than by decibel levels. His only real concerns relate to drop-offs. The
experiences he has had at venues like this is that there are always a lot of people arriving in a
short period of time. He can imagine it working well with a lot of space. Around stadiums, roads
get shut off so that the roadway can be used as pedestrian space. He has a hard time imagining it
here. He isn’t saying that he doesn’t believe it could work but he has a hard time picturing it,
particularly with the off ramp from 131 being right there.
Mr. Williams indicated that is a concern for him as well. He recognizes they are doing things to
mitigate the sound. This shouldn’t be a quiet space. Music is an experience and people should be
able to go to a concert venue like this and really experience it. That being said, it sounds like
there are standards and expectations but there is no strict recourse if the noise is higher or
residents downtown are hearing it. He doesn’t feel they will intentionally do that and provide a
free show but there is still no stopping that and he doesn’t want to see police officers walking
around with equipment trying to measure it. The sound remains a concern, as well as traffic. Mr.
Williams stated that he goes to the Planet Fitness there and it is a very good street right now but
he wouldn’t want to be driving on Market or trying to park to go to Planet Fitness during the
time of an event.
City Planning Commission
Meeting Full Page 20 June 22,
2023
Ms. Joseph compared it to an event at Van Andel Arena. No one wants to drive down Ottawa or
Fulton when an event is happening there either.
Mr. Williams countered that Fulton is 2-3 lanes and Market is not.
Ms. Joseph recalled that they anticipate drop off on the east side of the site. She asked if there is
a curb cut or bulb out situation to manage the Uber or Lyft scenario.
Mr. Culhane replied that Market is the only place to drop off. The expressway is to the north,
adjacent City property to the south, and the river to the west. They have had conversations about
potentially closing Market during an event. They haven’t gone to that level of operations yet in
working with Mobile GR but they are providing drop off along the only street adjacent to the
property. The plan, and the communication plan, they would enact with the City of Grand Rapids
is one of parking in the 18,000 spaces and walking to the event. They know that people will drive
to the event and want to park at the front door but to mitigate that they are looking at
opportunities. The operational aspects of that haven’t been worked out yet but Market is the area
where they have an opportunity to get cars outside the flow of traffic to drop people off.
Depending on how that plays out there could be an opportunity to close or reduce traffic in that
area and redirect traffic off of the Market Ave. exit to go straight and not allow them to turn
right.
Ms. Shannon recalled when the Van Andel Arena was being discussed and the biggest point of
discussion was to locate it downtown or out in some corn field like the Palace in Detroit. Parking
was a major issue. The beauty of putting it here is that getting out of the Palace, which is closed
now, takes an hour or two because there is nowhere to go. There is one parking lot and one
expressway entrance. Downtown the beauty of it is that it stimulated all the growth of restaurants
and other things to do before and after a show, which dispersed the number wanting to get out of
downtown quickly. Ms. Shannon feels this is an incredible opportunity and asset for our town.
She agrees that parking is a concern but she would rather see that environment downtown than
what it was 40 years ago. Overall, it is a very complex project and she appreciates the work that
has gone into it. There are questions but sometimes you have to take the step with the hope that
enough detail has been addressed to be able to manage it. When going to an event at the Van
Andel there are police helping to manage traffic. She is sure those kinds of plans will have to be
put in place.
Mr. Rozeboom related that he was expressing concern about dropping off and picking up and not
about parking. He also noted that this is an edge and it is hard to make a river a scene. That is
different where even the arena has four sides and you can go four directions. Here you can go in
two or maybe three directions. He is intrigued by the idea of connecting across the river, which
could really help that.
Josh Naramore, Mobile GR, explained that, as it relates to pick-up and drop-off, there is a lot of
the administrative that the Planning Commission would be approving. Mobile GR has a good
track record of working with developments, Van Andel Arena being the prime example. Uber
and Lyft didn’t exist when the Arena was built so everyone was dropping off. There is no
designated pick-up/drop-off zone at Van Andel Arena currently. Those operational
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Meeting Full Page 21 June 22,
2023
considerations were made afterwards when they began to figure out how they operate. The
landscape of that has changed dramatically. This is somewhat different with the constraints of
the river, which is the beauty of it in a lot of ways. Part of that is looking at the configuration of
the street network that is adjacent and how people would exit off of the Market exit and traverse
on Cherry. Then there is Williams that heads back in a different direction and Bartlett, which will
be a new improved intersection that will be able to access the site. It will be a signalized
intersection that will allow you to go in both directions onto Market. A lot of this is developing
an operational, traffic management, and special events management plan for any development,
which is what they do. They do that not only for these types of fixed venues but also for any
special event that is programmed. The Pride Festival had 30,000 people downtown and they were
able to mitigate the impacts. That is an operational challenge vs. what the fixed location is going
to be doing. When it comes to pick-up and drop-off, Mr. Naramore wanted to be very mindful,
that that is why they didn’t require a traffic impact study. This will be non-peak trips that will be
dispersed across the entirety of the City because it doesn’t have on-site parking and doesn’t have
a residential component. However, they need to put that flag in there for the applicant as they
have additional conversations with MDOT because they likely won’t favor having a drop off
location near the interchange. Part of the Special Land Use application is denoting that they do
need to designate specific drop-off/pick-up locations and how it will be operated. That is more
on the traffic management side after the development is approved, is constructed, and operates.
Ms. Turkelson added that the signalized intersection at Bartlett will have a cross walk that will
be improved.
Mr. Narmore agreed. They have already installed the new and improved crossing at Williams. It
doesn’t have the flashing beacon but it is proposed to be installed. They haven’t put it in because
they don’t know what building is going on the other side. The underground utilities have been
installed so the structure can be placed as soon as the development comes on line.
Ms. Turkelson related that there were a lot of conversations when working on the redesign of
Market Avenue. There was a very intentional decision to prioritize pedestrians. Ms. Turkelson
noted that the scale of the street has changed dramatically. It is one lane in each direction with a
center turn lane and improved pedestrian crossings. They did that because they knew they
wanted to facilitate a good mixed-use development and make sure there was pedestrian
connectivity. Pedestrian connectivity was prioritized over making sure vehicles can maneuver
easily through Market. In general, those are good urban design practices that were followed.
Mr. Naramore concluded his comments stating that although it isn’t like Van Andel that has
streets for cars on all four sides, it has pedestrian access points on all sides of the venue. This
will be much more of a pedestrian focused entity, which is to the benefit of all the other
businesses on the other side of the location because there are more people to patronize them.
Dr. Wallace stated that she has the same concerns but she also thinks that because it is new it is
somewhat of a wait and see situation. They don’t exactly know the intent of people traversing to
a not yet built location. People tend to figure these things out. This is a space that is
underutilized. This proposal is purposeful. The availability for public comment has been
exhausted by having the public meeting; seeing the results in the packet was empowering. She
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Meeting Full Page 22 June 22,
2023
feels that people are generally supportive. She is somewhat surprised there weren’t more present
today for public comment but that likely speaks to the outreach efforts; they’ve had an
opportunity to be heard. Additionally, this is a big city and these are the sort of improvements
that make it a destination for those that may not live here. Dr. Wallace is in support of the
project.
Mr. Al-Shatel indicated that he is also in strong support. He appreciates the work that has been
done with the safety concerns as it relates to expressway traffic. It also appears with the diversity
and focus groups that there was effort to get as many people’s opinions as possible. Mr. Al-
Shatel is also happy to see this going into the downtown area to attract more people. With respect
to how people will get there, Mr. Al-Shatel related that he personally doesn’t like going to big
sporting events and concerts because he doesn’t like the crowds. For those that are interested
they are willing to park and walk and are accepting of that situation. He feels those things will
sort themselves out.
Ms. Joseph agreed with the previous comments. One thing they haven’t discussed is the alcohol
sales. She feels it is completely appropriate in this location for this venue, even when events
aren’t occurring and they have the food court area open for dining. They have an alcohol
management plan and she isn’t concerned about that either. People will figure out the parking
and walking. The City has great staff and City departments to work on special events and make it
happen. This development is completely different than the case approved nearby on S. Division.
However, similar to that, they have to try these things to see if the infrastructure put in place
works and how people can change activities and behaviors. This is an awesome opportunity.
Mr. Williams agreed with the comments offered. This is a very good use and he likes the
location because it is downtown. People can stay and patronize the businesses. Mr. Williams is
interested in seeing what is eventually done with traffic. He appreciates the comments, which did
alleviate a number of his concerns related to traffic. However, he believes there will be
somewhat of an issue going through there because it is only two lanes. As previously stated,
people will figure out how to get there without having to drive there. Overall, Mr. Williams is in
favor.
Mr. Van Strien feels this is a very important piece of the vibrancy puzzle for a city like Grand
Rapids. He is excited to see this. He understands the concerns about congestion and parking,
although parking isn’t necessarily one of their considerations in this area. The impact of this
number of visitors is. While the location presents some challenges because of the proximity to an
off ramp, it is also the perfect space for this; on the river, along a green space, and next to the
highway. There are a lot of reasons this makes perfect sense for the city.
Mr. Van Strien invited Mr. Leverett to offer another very brief comment.
Mr. Leverett advised the Planning Commission to be aware who the real boss is when talking
about decibels and everything else. Nothing they can do is going to change this boss.
Ms. Joseph added that she is very excited about the public access easement to the river,
providing open access to that asset.
City Planning Commission
Meeting Full Page 23 June 22,
2023
Ms. Joseph MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the Special Land Use request of Grand Action Foundation 2.0 (Kara
Wood) for approval of a +/-12,000 seat outdoor amphitheater with alcohol service, and a
streetside plaza with mobile food vending and outdoor activities, at 201, 225, 233, and 301
Market Ave. SW, for the following reasons:
1. The proposed use will be consistent with the purpose and intent of the Master Plan and
Zoning Ordinance, including the Zone District, because the proposed use will help
actualize several of the goals of the GR Forward Downtown and River Action Plan,
including: Goal 1.4 Enhance neighborhood access to the river; Goal 5.1 Expand arts
and cultural events and temporary programming to further activate the public realm
year-round. The proposed use is the type of major cultural institution that is
appropriate for the City Center Zone District and will support the purpose and intent
of the City Center Zone District as an interesting and fun place to eat, socialize, and
listen to music that the downtown intends to attract.
2. The proposed use will meet the Site Plan Review Standards of Section 5.12.08.E.
because the site is a redevelopment of an existing site and as such will be brought into
conformance with all site improvement provisions as required per the ordinance; the
site has been arranged to provide both pedestrian access and emergency access to the
river’s edge; and the site lighting will be installed per the city ordinance and will not
impede the vision of drivers on public streets, including US-131.
3. The proposed use will be compatible, harmonious, and appropriate with the existing or
planned character and uses of the neighborhood, adjacent properties, and the natural
environment because the linkage in the Riverwalk to be provided by this development
will support the pedestrian-oriented environment desired downtown; the project will
redevelop a current industrial site for a use more appropriate for the City Center Zone
District; and the amphitheater will draw development south of Fulton into the
southwest quadrant of the city.
4. Potentially adverse effects arising from the proposed use on the neighborhood and
adjacent properties will be minimized through the placement of buildings, structures
and entrances, as well as the location of screening, fencing, landscaping, buffers and
setbacks and the proximity to transit and considerable parking infrastructure within a
15-minute walk.
5. The proposed use will not be detrimental, hazardous, or disturbing to existing or future
uses or to the public welfare by reason of excessive traffic, noise, smoke, odors, glare, or
visual clutter because pursuant to the submitted noise study, the existing freeway will
act as a noise buffer for areas north of the project, and the bulk of the noise generated
by the venue will be directed upwards by the lawn seating berm and dissipate over the
river; most attendees to events will not be arriving to the venue in personal vehicles;
and lighting will be directed away from nearby residential and commercial uses.
6. The proposed use will not adversely affect the walkability of the neighborhood, impair
pedestrian circulation patterns, disrupt the continuity of the urban street wall or
otherwise hinder the creation of a pedestrian-oriented environment because the existing
site is largely unwalkable and provides no public access to the river’s edge. The
proposed site will transform the space between the public right of way on Market Ave.
City Planning Commission
Meeting Full Page 24 June 22,
2023
and the river’s edge and provide multiple enhanced access points to the river. This
project will greatly increase walkability in the neighborhood and provide a far more
pedestrian oriented environment.
7. The building and site area required for the proposed use will retain as many natural
features of the landscape as practicable because the existing site is largely impervious,
and the proposed design will significantly increase both the green space and tree
canopy.
8. Adequate public or private infrastructure and services do already exist or would be
provided at no additional cost because the existing water main in Market Ave. is
undersized from a fire protection standpoint for a project of this size. As such, it is
anticipated that the existing water main will be upsized at the developer’s cost. This will
benefit both this project and future development on these riverfront parcels.
Additionally, other public facilities available to the site are largely sufficient for the
proposed project.
9. The proposed use will not be detrimental to the financial stability and/or economic
welfare of the City because this project will create significant economic opportunities
for the city and surrounding neighborhoods. By attracting largescale events and
performances it will stimulate local businesses, restaurants, hotels, and shops.
10. Given the character, location, development trends and other aspects of the
neighborhood, it is demonstrated that the proposed location for alcohol sales will
demonstrably be an asset to the neighborhood because the downtown amphitheater is a
unique use for Grand Rapids and West Michigan as a whole, and alcohol service is
intended as an amenity for patrons of the performance venue and outdoor plaza.
11. The sale and consumption of alcohol on the premises will promote economic growth in a
manner consistent with adopted goals, plans or policies of the area because the
amphitheater is a catalytic project that is projected to bring $7 million in annual wage
earning and $490 million in net new economic impact over the next 30 years and the
amphitheater will bring vitality to an underutilized portion of the city’s downtown,
expanding activity and commerce along Market Avenue and enhancing quality of life
for residents and visitors.
12. The use or change in use as constructed and operated by the applicant is compatible
with the neighborhood because, although alcohol will be available for purchase at the
venue, the main attraction will be the music and entertainment and well-managed
venues that serve alcohol are appropriate in a downtown setting.
13. Adjacent or nearby parks, religious institutions, and schools will not be adversely
affected by the proposed use because other than a dog park located across from the
venue, no other parks, playgrounds, religious institutions, or schools are in the
immediate vicinity.
14. The use as proposed to be operated by the applicant will not have any, or minimal,
negative secondary effects on the neighborhood because events will generally end by 11
p.m. and the operator will employ the same security contractor currently utilized at
Van Andel Arenda and DeVos Place.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
City Planning Commission
Meeting Full Page 25 June 22,
2023
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
2. That the building plans are approved in concept and are subject to final site plan
review.
3. That, subject to the amended Noise Control Ordinance:
a) Events shall typically occur between 9:00 AM and 11:00 PM (subject to weather and
schedule delays), with the venue cleared of guests by midnight, and
b) Event breakdown shall conclude by approximately 2:00 AM, with all vehicles
having left the facility by approximately 4:00 AM.
4. That mobile food vending on the outdoor plaza shall not include outdoor cooking due to
the proximity of the street.
5. That the following shall be required prior to the issuance of the LUDS permit:
a) The applicant shall work with the Police Department to ensure that all operational
issues are addressed.
b) A trip generation analysis shall be submitted to Mobile GR.
c) The property shall be divided as proposed.
d) The portion of Bartlett and Williams Streets within the development site shall be
vacated, unless an encroachment agreement has been obtained.
6. The applicant shall continue to work with the City to evaluate potential sound/noise
resulting from the use and implement any necessary mitigation measures through final
site and architectural design to the extent necessary.
SUPPORTED by Dr. Wallace.
Mr. Williams asked about condition #4; that mobile food vending on the outdoor plaza shall not
include outdoor cooking due to the proximity of the street. He asked if that is an Ordinance.
City Planning Commission
Meeting Full Page 26 June 22,
2023
Ms. Turkelson explained that outdoor cooking itself would be a Special Land Use. Typically,
what they find is that when there is outdoor cooking there is smoke and different impacts to
surrounding uses. Food trucks are typically warming and not grilling with excessive smoke.
The question was called. MOTION CARRIED UNANIMOUSLY.
RESULT: APPROVED WITH CONDITIONS [UNANIMOUS]
MOVER: Laurel Joseph, Board Member
SECONDER: Adrienne Wallace, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel
ABSENT: Kristine Bersche, Aaron Jonker
IV. Site Plan Reviews
A. 2135 E Beltline Ave NE - Planned Sign Program Amendment
Address: 2135 E. Beltline Ave NE
Applicant: Grand Rapids Retail Management II LLC (Gabe Schuchman)
Requesting: Approval for an amendment to the Celebration Village Planned
Sign Program.
Zoning: SD-PRD Special District – Planned Redevelopment District
Requirements: Article 7 Special Districts
Article 15 Signs
5.12.08. Site Plan Review Procedures
5.15.08. Planned Sign Program
5.15.13. Signs in Special and Overlay Zone Districts
Case Number: PC-SPR-2023-0044
Staff Assigned: Sarah Behmlander sbehmlander@grand-rapids.mi.us
Type of Case: Site Plan Review
Effective Date: Immediate
Ms. Behmlander introduced the request for an amendment to the Celebration Village Planned
Sign Program. The specific site is the former location of a Chili’s restaurant. In May the
Planning Commission reviewed signage for one of the two new buildings being constructed in
this location. In review of the original Planned Sign Program for the development, no signage
was designated in this area. The text language of the Planned Sign Program designated that
signage follow the requirements of Knapp’s Corner, which allowed tenants to have 25 sq. ft. of
wall signage in the front and 25 sq. ft. of signage in the back. Ms. Behmlander recalled from the
May signage approval that the Planning Commission approved several wall signs on the urgent
care building but chose to forego the ground signage and a south elevation wall sign that was
deemed to be unnecessary or inappropriate for the development.
For the subject building the Planning Commission will be considering signage for a Starbucks as
well as a future tenant space just north of the Starbucks location. The applicant is requesting wall
City Planning Commission
Meeting Full Page 27 June 22,
2023
signage on the south elevation, which would face the internal drive of Celebration Village, and
signage on the north side as well as a small projecting sign above one of the customer entrances.
Uniquely, they are also proposing four mobile order pick up signs that are proposed to be
attached to the support beams of the canopy. In terms of the canopy and building, those have
already gone through the approval process with the Planning Department. Ms. Behmlander
suggested the Planning Commission consider why the signs are proposed to be placed on the
beams and the ground clearance of the signs, which are relatively low considering an 8 ft. ground
clearance is typically required over a right-of-way and 14 ft. of ground clearance over vehicular
areas. In terms of appropriateness of the sign package, it is generally in line with the Planned
Sign Program. The only exception is the proposed small projecting sign and the four smaller
mobile order pick up signs. At the inception of the Planned Sign Program, mobile order pick ups
weren’t established. Ms. Behmlander suggested the Planning Commission consider the changing
times and the way that people interact with retail stores.
With respect to the future tenant space, staff was not provided a sign package. Therefore,
Planning staff recommends approving what is in line with the Planned Sign Program, which is 25
sq. ft. at the front and rear of the building. If the Planning Commission wishes to consider
something different, she has also provided the appropriate sizes within the East Beltline Overlay
District. She suggested discussing with the applicant what signage they might need but also what
kind of tenants they are considering for that space.
Greg McDade was present on behalf of the request. He explained that Starbucks is fairly specific
with their signage and it is fairly standard across the board. It is something that increases their
brand presence. Mr. McDade explained that they have taken into consideration limiting the
amount of signage that is on site. Most of the signage is limited to the east and south elevations
and they made a great attempt to keep the signage within the constraints of the Overlay District.
Overall, they feel the signage on the Starbucks building will add to the overall look of the
development and beautify the streetscape.
With respect to the additional tenant space, Mr. McDade related that they weren’t able to put
together a signage package for that space. They don’t have a tenant in line for that space
currently. Based off of where they landed for the urgent care building, they feel it makes sense to
sign the east and west facades of the building. When a tenant is secured, they will be sure they
are aware of the signage they are afforded.
Ms. Joseph noted that sign C is shown at less than 7 ft. above the sidewalk and they are typically
required to be 8 ft. above. She asked the rationale for that.
Mr. McDade believes that they didn’t want to go too high up on the building based on where the
brick is and how the building is constructed. He suggested they can take it back and take another
look at raising the sign if that were to be a condition of approval.
Ms. Joseph also asked the need for that sign since there is already the large main entrance sign
there. Why is the projecting sign necessary?
City Planning Commission
Meeting Full Page 28 June 22,
2023
Mr. McDade replied that if you drive on the western side of the development that is where that
sign would be somewhat visible and provide another view of what is there.
Ms. Behmlander added that when drivers are on the west side of the building they will be able to
see it but if you are on the East Beltline or coming into the drive there is a decorative wall around
the patio making it somewhat difficult to see where the actual customer entrance is, albeit you
can still see the logo from the street.
Ms. Joseph referred to the mobile order signs and asked the reason they need to exceed the
maximum sign height and why they have to be illuminated/lit.
Mr. McDade explained that the mobile order signs are to denote where to pull up and to enhance
the circulation and flow of the site. The illumination of the sign is for when it is dark and to
make it clear where patrons should be going for pick up.
Ms. Joseph explained that she understands the rationale of having mobile order spots. She asked
why not just on a pole in front of the parking space so they could be considered incidental to
other signage. They are currently proposed affixed to the canopy and they are also higher than
the maximum allowed.
Mr. Van Strien asked if Ms. Joseph prefers something on a post vs. something more built into the
architecture. He feels the proposed is a better solution than just a metal sign post.
Ms. Joseph misunderstood how it didn’t conform to the Ordinance.
Ms. Behmlander clarified that the ground clearance requirement typically applies over a public
right of way. This is unique in that it is internal to the development. It is a sidewalk just to
facilitate pedestrians going from their car to the front door. In a way it’s not necessarily not
meeting code but she wanted the Commission to think about it and determine if they would
prefer to see a post with a sign.
Mr. Rozeboom appreciated the clarification as he was confused about the mobile pick up signs.
Ms. Behmlander indicated that they would be incidental if they weren’t illuminated. Because
they are illuminated, they need a sign permit.
Mr. Van Strien feels an internally illuminated sign looks nice. The qualify of the sign matters in
this case and he feels it is better on the columns than just a post. With respect to the projecting
sign, a number of zone districts allow for a wall sign and a blade sign on the same elevation.
Ms. Turkelson pointed out that the blade signs are typically to denote where the customer
entrance is, which is why both are allowed.
Ms. Joseph commented on the future tenant space. She agrees that signage on the east and west
sides are appropriate. She doesn’t feel a sign on the north façade is necessary because it is an
internal alleyway. They denied the one on the south side of the urgent care for the same reason.
City Planning Commission
Meeting Full Page 29 June 22,
2023
Ms. Behmlander recalled that the Planning Commission approved two wall signs at 68 sq. ft. and
one at 36 sq. ft. for the urgent care space.
Ms. Joseph feels that based on the size of the tenant space and what they are considering for the
Starbucks that it potentially makes sense to keep with the 25-35 sq. ft. allowance.
Mr. Van Strien agreed.
Mr. Rozeboom stated that he isn’t opposed to the blade sign in general. However, at 6’ 8” and
sticking out 2 ft. from the wall makes him somewhat uncomfortable. There is a reason for the 8
ft. clearance rule.
Ms. Turkelson agreed. It is an accessibility concern. Whether public or private property there
should be clear access underneath the sign.
Mr. Rozeboom stated that if it can’t be at the required 8 ft. because of the architecture it should
at least be higher than 6’ 8”.
Mr. McDade agreed to take that back and look at raising it.
Ms. Turkelson added that the sign is also 5 ft. tall. There are some design considerations and
choices that could be made to increase the clearance.
Mr. McDade clarified that the blade sign is 2 ft. tall.
Mr. Al-Shatel MOVED, NOW, THEREFORE, BE IT RESOLVED that the Planning
Commission approves the request of Grand Rapids Retail Management II LLC (Gabe
Schuchman) for an amendment to the Planned Sign Program of Celebration Village for a
new building to be located at 2135 E Beltline Ave NE, for the following reasons:
1. The applicant has demonstrated that the proposed Planned Sign Program amendments
would result in a more attractive aesthetic setting, improved safety, provide more
convenient identification for planned users, or other similar purposes, because the
proposed amendments will allow signage typically permitted by the underlying East
Beltline Overlay District and allow for adequate and effective signs for identification
and appropriate commercial speech.
2. The applicant has demonstrated that the proposed plan substantially furthers the
Purposes and Intent of Section 5.15.01., because the proposed amendments would
protect the need to promote new businesses within the Celebration Village development.
3. The applicant has demonstrated that the approval of the Planned Sign Program
amendments would not create any adverse impacts on one or more properties in the
vicinity because the proposed amendments:
· Will ensure that signs are located, designed, constructed, installed, and
maintained in a way that protects life, health, property and the public welfare.
City Planning Commission
Meeting Full Page 30 June 22,
2023
· Reinforce and support the character of the surrounding development by taking
into account building scale and massing, and nearby travel speeds.
· Balance the need and right to communicate with needs to promote orderly
communication, promote community aesthetics, and prevent a proliferation of
signs and sign structures that can be confusing and distracting.
BE IT FURTHER RESOLVED that the following conditions of approval shall apply to this
project:
1. Standard Condition Set A. Approvals:
i. That the application and plans submitted by the applicant and signed, dated and
stamped by the Planning Director, shall constitute the approved plans, except if
plan elements do not meet ordinance requirements and/or as amended in this
resolution.
ii. That the use shall operate according to the application and per testimony as
recorded in the Planning Commission minutes.
iii. That this approval does not include any proposed signs, and any future signs
shall be subject to the requirements of Article 15 of the ordinance and permits
received prior to installation.
iv. That a Land Use Development Services (LUDS) permit, building permit, and all
other required permits be obtained from the City of Grand Rapids prior to
construction, demolition, or operation.
v. That any expansion of the approved Special Land Use requires an additional
Special Land Use review and approval by the Planning Commission.
vi. That the proposed use will comply with all other applicable City ordinances and
policies and all State laws.
vii. That this approval shall take effect 16 calendar days after the date of the
Planning Commission’s decision.
SUPPORTED by Ms. Shannon.
Ms. Turkelson recommended the following conditions:
2. The north tenant bay signage shall be no more than two (2) signs at 25 sq. ft. each,
permitted on the east and west facades.
3. The blade sign shall be elevated to the greatest extent possible to provide maximum
clearance for the pedestrian walkway.
Mr. Al-Shatel amended the motion to include the recommended conditions. Supported by
Ms. Shannon. MOTION CARRIED UNANIMOUSLY.
City Planning Commission
Meeting Full Page 31 June 22,
2023
RESULT: APPROVED WITH CONDITIONS [UNANIMOUS]
MOVER: Salim Al-Shatel
SECONDER: Susan Shannon, Board Member
YEAS: Rozeboom, Van Strien, Joseph, Wallace, Shannon, Williams, Al-
Shatel
ABSENT: Kristine Bersche, Aaron Jonker
V. Planning Commission Discussion
None.
VI. Public Comment
None.
VII. Adjournment
The meeting was closed at 3:46 PM
VIII. Resolutions
Agenda
Development Center
City Planning Commission 1120 Monroe Ave NW
Meeting Agenda Grand Rapids, MI 49503
June 22, 2023 City Commission Chambers
I. 12:00 p.m. - 12:30 p.m. - Lunch - Conference Room 901, City Hall, 300 Monroe Ave NW
II. Business - 12:30 p.m.
A. Call to Order
B. Approval of Minutes from June 8, 2023
C. Planning Director's Report
III. Public Hearings beginning 1:00 p.m. or soon thereafter in City Commission Chambers, City Hall
A. Conflict of Interest
B. 1340 Monroe Ave NW - OPR for Density Requirements
Address: 1340 Monroe Ave NW
Applicant: Franklin North Monroe, LLC (Ray Warner)
Requesting: Optional Plan Review approval for a modification of the density
requirement in the TN-TCC (Traditional Neighborhood–Transitional
City Center) Zone District to facilitate the phased development of a two-
building mixed-use development with a shared parking structure.
Zoning: TN-TCC (Traditional Neighborhood–Transitional City Center) Zone District
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.12.08. Site Plan Review
5.12.14. Optional Plan Review
Case Number: PC-OPR-2023-0047
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: July 8, 2023
C. 201, 225, 233 & 301 Market Ave SE - Amphitheater
Address: 201, 225, 233 & 301 Market Ave. SE - Amphitheater
Applicant: Grand Action Foundation 2.0 (Kara Wood)
Requesting: Approval of a +/-12,000-seat outdoor amphitheater with alcohol
service, and a streetside plaza with mobile food vending and
outdoor activities. Events will be conducted until 11 p.m.; event
breakdown may occur until 4 a.m.
Zoning: TN-CC Traditional Neighborhood –City Center
Requirements: Article 6 Mixed-Use Commercial Zone Districts
5.9.05. Alcohol Sales and Consumption
5.9.15. Mobile Food Vending
5.9.22. Outdoor Activities
5.12.08.E. Standards for Site Plan Review
5.12.09. Special Land Uses
Generated 6/22/2023 9:10 AM
City Planning Commission
Meeting Agenda Page 2 June 22, 2023
Case Number: PC-SLU-2023-0046
Staff Assigned: Elizabeth Zeller ezeller@grcity.us
Type of Case: Special Land Use
Effective Date: July 8, 2023
IV. Site Plan Reviews
A. 2135 E Beltline Ave NE - Planned Sign Program Amendment
Address: 2135 E. Beltline Ave NE
Applicant: Grand Rapids Retail Management II LLC (Gabe Schuchman)
Requesting: Approval for an amendment to the Celebration Village Planned
Sign Program.
Zoning: SD-PRD Special District – Planned Redevelopment District
Requirements: Article 7 Special Districts
Article 15 Signs
5.12.08. Site Plan Review Procedures
5.15.08. Planned Sign Program
5.15.13. Signs in Special and Overlay Zone Districts
Case Number: PC-SPR-2023-0044
Staff Assigned: Sarah Behmlander sbehmlander@grand-rapids.mi.us
Type of Case: Site Plan Review
Effective Date: Immediate
V. Planning Commission Discussion
VI. Public Comment
VII. Adjournment