Zoning & Planning Board of Appeals
Regular MeetingGreen Bay, WI · September 15, 2025
Minutes
MINUTES OF THE ZONING & PLANNING
BOARD OF APPEALS
MONDAY, SEPTEMBER 15, 2025, 4:30 PM
City Hall, Room 604 - The Harry Maier Room.
Virtual attendance is also available via Zoom.
A. ZOOM MEETING INFORMATION.
1. Join Zoom Meeting Online:
https://us02web.zoom.us/j/85419145658?pwd=VWxYY1FIRXBMcXU3dzU0VU0xQ1NKdz09
Or call in by phone: +1 312 626 6799
Meeting ID: 854 1914 5658
Passcode: 735080
If you wish to speak at this public meeting or leave a comment, please fill out the online
Comment Form prior to the meeting. More detailed Zoom Instructions can be found online.
B. ROLL CALL.
1. Members: Chair Noel Halvorsen, Vice Chair Joshua Koch, Steven Schuchart, and Brian
Ritter.
Present: Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter | Excused: none |
Absent: none
Others present: Logan Wood, Assistant City Attorney
C. APPROVAL OF THE AGENDA.
1. Approval of the agenda for the Monday, September 15, 2025, meeting of the Zoning &
Planning Board of Appeals.
Moved by Joshua Koch, seconded by Steven Schuchart to approve the agenda.
Motion Passed.
Yes—Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-
None.
D. APPROVAL OF MINUTES.
1. Approval of the minutes from the Monday, August 18, 2025, meeting.
Moved by Steven Schuchart, seconded by Brian Ritter to approve the minutes.
Motion Passed.
Yes—Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-
None.
E. REGULAR BUSINESS.
1. (Appeal 25-23) Consideration, with possible action, on a variance request from Matt
Buchannan of the City of Green Bay Community and Economic Development Department
(applicant), and Redevelopment Authority of Green Bay (property owner), requesting to
exceed building frontage setbacks within a D1 Downtown Zoned district, driveway width
standards, and placement of driveway improvements adjacent to a residential zoned property
at 402 and 420 S. Broadway, 419 S. Maple Avenue. (Ald. B. Johnson, District 9)
Sec. 44-620 Table 44-6 (f).
At least 60 percent of the front facade must fall between the minimum (0 feet) and maximum
(20 feet).
Applicant seeks a setback of 25–66 feet off the right of way for approximately 70 percent of the
building in parcel 3-569.
Sec. 44-1773 (d) 3.
Opening of a driveway shall not exceed 30 feet at the right of way and 40 feet at the curb.
Applicant seeks an opening of 160 feet at ROW and 170 at the curb.
Applicant has removed the third variance request:
Sec. 44-1964.
Buffer at a residential zoned property for non-residential uses shall be 25 feet wide.
Applicant seeks a 6.8 feet wide driveway off Maple.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Matthew Buchannan
Chair Noel Halvorsen affirmed Matthew Knott
Chair Noel Halvorsen affirmed Sig Strautmanis
Speakers:
Jon Leroy
Matthew Buchannan – 100 N Jefferson St.
Matthew Knott – 100 N Jefferson St.
Sig Strautmanis – 6938 N Santa Monica Blvd., Fox Point, WI
Moved by Joshua Koch, seconded by Steven Schuchart to approve both variance requests to
exceed building frontage setbacks within a D1 Downtown Zoned district, driveway width
standards, and placement of driveway improvements adjacent to a residential zoned
property.
Motion Passed.
Yes—Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No—None, Abstain—
None.
2. (Appeal 25-21) Consideration, with possible action, on a variance request from Dana
Dallman Zajackowski (applicant), and Aurora BayCare Medical Center (property owner),
requesting to exceed signage standards at 2253 W. Mason Street. (Ald. M. Eck, District 11)
Sec. 30-6. (4) Directional signs.
Directional signs not exceeding six square feet in a commercial, mixed-use, or industrial
district or three-square feet in a residential district displayed strictly for the direction, safety,
or convenience of the public, including signs which identify restrooms, parking area entrances
or exits, loading areas, addresses, or similar noncommercial information. Sign height shall not
exceed six feet.
Applicant seeks to place a directional sign which is 84.5 square feet in size, and 10 feet in overall
height.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Dana Dallman Zajackowski
Speakers:
Jon Leroy
Dana Dallman Zajackowski – 5111 Sherman St., Wausau, WI
Moved by Noel Halvorsen, seconded by Brian Ritter to approve the request to exceed
signage standards.
Motion Failed, Variance Denied
Yes—Noel Halvorsen, Brian Ritter, No—Steven Schuchart, Joshua Koch, Abstain—None.
3. (Appeal 25-22) Consideration, with possible action, on a variance request from Jerry
Marsland of Reinhold Sign (applicant), and Sky Green Bay LLC (property owner), requesting
to exceed signage standards at 2430 E. Mason Street. (Ald. W. Morgan, District 3)
WITHDRAWN BY APPLICANT
F. INFORMATIONAL.
1. Next Meeting: Monday, October 20, 2025
G. ADJOURNMENT.
1. Adjournment of the Monday, September 15, 2025, meeting of the Zoning & Planning Board
of Appeals.
Moved by Steven Schuchart, seconded by Brian Ritter to adjourn.
Motion Passed.
Yes—Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-
None.
Agenda
AGENDA OF THE ZONING & PLANNING
BOARD OF APPEALS
MONDAY, SEPTEMBER 15, 2025, 4:30 PM
City Hall, Room 604 - The Harry Maier Room.
Virtual attendance is also available via Zoom.
A. Zoom Meeting Information.
1. Join Zoom Meeting Online:
https://us02web.zoom.us/j/85419145658?pwd=VWxYY1FIRXBMcXU3dzU0VU0xQ1NKdz09
Or call in by phone: +1 312 626 6799
Meeting ID: 854 1914 5658
Passcode: 735080
If you wish to speak at this public meeting or leave a comment, please fill out the online
Comment Form prior to the meeting. More detailed Zoom Instructions can be found online.
B. Roll Call.
1. Members: Chair Noel Halvorsen, Vice Chair Joshua Koch, Steven Schuchart, and Brian
Ritter.
C. Approval of the Agenda.
1. Approval of the agenda for the Monday, September 15, 2025, meeting of the Zoning &
Planning Board of Appeals.
D. Approval of Minutes.
1. Approval of the minutes from the Monday, August 18, 2025, meeting.
E. Regular Business.
1. (Appeal 25-23) Consideration, with possible action, on a variance request from Matt
Buchannan of the City of Green Bay Community and Economic Development Department
(applicant), and Redevelopment Authority of Green Bay (property owner), requesting to
exceed building frontage setbacks within a D1 Downtown Zoned district, driveway width
Agenda of the Zoning & Planning Board of Appeals
September 15, 2025
Page 1
standards, and placement of driveway improvements adjacent to a residential zoned property
at 402 and 420 S. Broadway, 419 S. Maple Avenue. (Ald. B. Johnson, District 9)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
2. (Appeal 25-21) Consideration, with possible action, on a variance request from Dana
Dallman Zajackowski (applicant), and Aurora BayCare Medical Center (property owner),
requesting to exceed signage standards at 2253 W. Mason Street. (Ald. M. Eck, District 11)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
3. (Appeal 25-22) Consideration, with possible action, on a variance request from Jerry
Marsland of Reinhold Sign (applicant), and Sky Green Bay LLC (property owner), requesting
to exceed signage standards at 2430 E. Mason Street. (Ald. W. Morgan, District 3)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
F. Informational.
1. Next Meeting: Monday, October 20, 2025
G. Adjournment.
1. Adjournment of the Monday, September 15, 2025, meeting of the Zoning & Planning Board
of Appeals.
1) THIS MEETING IS RECORDED: THE VIDEO OF THIS MEETING AND MINUTES ARE AVAILABLE ONLINE
AT www.greenbaywi.gov
2) ACCESSIBILITY: Any person wishing to attend who requires special accommodation because of a disability,
should contact the City Safety Manager at 920-448-3125 at least 48 hours before the scheduled meeting time so
that arrangements can be made.
3) QUORUM: Please take notice that a majority or quorum of the Common Council will attend this Zoning &
Planning Board of Appeals meeting and will constitute a meeting of the Common Council for purposes of
discussion and information gathering relative to this agenda.
4) REPRESENTATION: The party requesting the communication, or their representative, should be present at this
meeting.
Agenda of the Zoning & Planning Board of Appeals
September 15, 2025
Page 2
Packet
AGENDA OF THE ZONING & PLANNING
BOARD OF APPEALS
MONDAY, SEPTEMBER 15, 2025, 4:30 PM
City Hall, Room 604 - The Harry Maier Room.
Virtual attendance is also available via Zoom.
A. Zoom Meeting Information.
1. Join Zoom Meeting Online:
https://us02web.zoom.us/j/85419145658?pwd=VWxYY1FIRXBMcXU3dzU0VU0xQ1NKdz09
Or call in by phone: +1 312 626 6799
Meeting ID: 854 1914 5658
Passcode: 735080
If you wish to speak at this public meeting or leave a comment, please fill out the online
Comment Form prior to the meeting. More detailed Zoom Instructions can be found online.
B. Roll Call.
1. Members: Chair Noel Halvorsen, Vice Chair Joshua Koch, Steven Schuchart, and Brian
Ritter.
C. Approval of the Agenda.
1. Approval of the agenda for the Monday, September 15, 2025, meeting of the Zoning &
Planning Board of Appeals.
D. Approval of Minutes.
1. Approval of the minutes from the Monday, August 18, 2025, meeting.
E. Regular Business.
1. (Appeal 25-23) Consideration, with possible action, on a variance request from Matt
Buchannan of the City of Green Bay Community and Economic Development Department
(applicant), and Redevelopment Authority of Green Bay (property owner), requesting to
exceed building frontage setbacks within a D1 Downtown Zoned district, driveway width
Agenda of the Zoning & Planning Board of Appeals
September 15, 2025
Page 1
standards, and placement of driveway improvements adjacent to a residential zoned property
at 402 and 420 S. Broadway, 419 S. Maple Avenue. (Ald. B. Johnson, District 9)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
2. (Appeal 25-21) Consideration, with possible action, on a variance request from Dana
Dallman Zajackowski (applicant), and Aurora BayCare Medical Center (property owner),
requesting to exceed signage standards at 2253 W. Mason Street. (Ald. M. Eck, District 11)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
3. (Appeal 25-22) Consideration, with possible action, on a variance request from Jerry
Marsland of Reinhold Sign (applicant), and Sky Green Bay LLC (property owner), requesting
to exceed signage standards at 2430 E. Mason Street. (Ald. W. Morgan, District 3)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating
concerning a case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The
Board will thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed
in closed session, if appropriate, and to consider the remainder of the agenda.
F. Informational.
1. Next Meeting: Monday, October 20, 2025
G. Adjournment.
1. Adjournment of the Monday, September 15, 2025, meeting of the Zoning & Planning Board
of Appeals.
1) THIS MEETING IS RECORDED: THE VIDEO OF THIS MEETING AND MINUTES ARE AVAILABLE ONLINE
AT www.greenbaywi.gov
2) ACCESSIBILITY: Any person wishing to attend who requires special accommodation because of a disability,
should contact the City Safety Manager at 920-448-3125 at least 48 hours before the scheduled meeting time so
that arrangements can be made.
3) QUORUM: Please take notice that a majority or quorum of the Common Council will attend this Zoning &
Planning Board of Appeals meeting and will constitute a meeting of the Common Council for purposes of
discussion and information gathering relative to this agenda.
4) REPRESENTATION: The party requesting the communication, or their representative, should be present at this
meeting.
Agenda of the Zoning & Planning Board of Appeals
September 15, 2025
Page 2
Report to the
Zoning & Planning Board of Appeals
of the City of Green Bay
MEETING DATE PREPARED BY
September 15, 2025
AGENDA ITEM # D.1
Approval of the minutes from the Monday, August 18, 2025, meeting.
BACKGROUND
RECOMMENDATION
FISCAL IMPACT
ATTACHMENTS
1. BOA Minutes 08.18.2025
100 North Jefferson Street, Green Bay, Wisconsin 54301-5026
greenbaywi.gov
MINUTES OF THE ZONING & PLANNING
BOARD OF APPEALS
MONDAY, AUGUST 18, 2025, 4:30 PM
City Hall, Room 604 - The Harry Maier Room.
Virtual attendance is also available via Zoom.
A. ZOOM MEETING INFORMATION.
1. Join Zoom Meeting Online:
https://us02web.zoom.us/j/85419145658?pwd=VWxYY1FIRXBMcXU3dzU0VU0xQ1NKdz09
Or call in by phone: +1 312 626 6799
Meeting ID: 854 1914 5658
Passcode: 735080
If you wish to speak at this public meeting or leave a comment, please fill out the online
Comment Form prior to the meeting. More detailed Zoom Instructions can be found online.
B. ROLL CALL.
1. Members: Chair Noel Halvorsen, Vice-Chair Joshua Koch, Steven Schuchart, and Brian
Ritter.
Present: Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter
Excused: None
Absent: None
C. APPROVAL OF THE AGENDA.
1. Approval of the agenda for the Monday, August 18, 2025, meeting of the Zoning & Planning
Board of Appeals.
Moved by Joshua Koch, seconded by Steven Schuchart to approve the agenda.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
D. APPROVAL OF MINUTES.
1. Approval of the minutes from the July 21, 2025 meeting.
Moved by Brian Ritter, seconded by Steven Schuchart to approve the minutes.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
E. INFORMATIONAL
1. Information regarding phishing schemes.
Speakers:
Jon LeRoy
F. REGULAR BUSINESS.
1. (Appeal 25-20) Consideration, with possible action, on a request from Trista Hobbs of the
City of Green Bay–applicant, and Valerie Joosten of the City of Green Bay–property owner;
requesting to exceed impervious surface standards in a (PI) Public Institutional District at 511
S. Oneida Street. (Ald. J. Ridderbush, District 8)
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Trista Hobbs
Speakers:
Jon Leroy
Trista Hobbs – DPW, City of Green Bay – 100 N Jefferson
Moved by Joshua Koch, seconded by Steven Schuchart to approve to exceed impervious
surface standards in a (PI) Public Institutional District at 511 S. Oneida Street, allowing a 100
percent impervious surface on the parcel.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
2. (Appeal 25-15) Consideration, with possible action, on a variance request from Brian
Johnson–applicant and property owner; requesting to exceed standards for the placement of
a hot tub near a side yard line at 516 Hubbard Street. (Ald. B. Johnson, District 9)
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Brian Johnson
Speakers:
Jon Leroy
Brian Johnson – 516 Hubbard St.
Moved by Steven Schuchart, seconded by Joshua Koch to approve the placement of a hot tub
4.25 feet from the west side yard property line at 516 Hubbard St. Approval is granted with
the following condition: A 6-foot-tall fence is currently maintained by the neighboring
property owner. If said fence is removed, the owner of 516 must install a privacy fence along
the west property line for as long as the hot tub is present.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, No-Brian Ritter, Abstain-None.
3. (Appeal 25-14) Consideration, with possible action, on a request by Attorney Michael
Vanden Berg–applicant, on behalf of Francis Woyak–property owner; requesting to exceed
side yard standards for a driveway leading to a garage stall at 931 Coppens Road. (Ald. A.
Proffitt, District 7)
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Guy Zima
Chair Noel Halvorsen affirmed Francis Woyak
Speakers:
Jon Leroy
Guy Zima –1121 12th Ave
Francis Woyak – 931 Coppens Ave
Moved by Joshua Koch, seconded by Brian Ritter, to deny the request for a 0.5-foot side
yard setback for a driveway leading to a garage stall at 931 Coppens Road, which exceeds
the established side yard standards.
Motion Passed for Denial.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
4. (Appeal 25-18) Consideration, with possible action, on a request from Ryan Johnson–
applicant and property owner; requesting to exceed front yard setback standards for a one-
or-two-family home within a Low-Density Residential (R1) district at 1225 Spence Street.
(Ald. J. Ridderbush, District 8)
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Ryan Johnson
Chair Noel Halvorsen affirmed Kathy Eland
Chair Noel Halvorsen affirmed Lynn Pavlik
Speakers:
Jon Leroy
Ryan Johnson – 1225 Spence St
Kathy Eland – 1226 9th St
Lynn Pavlik – 1229 Spence St
Moved by Joshua Koch, seconded by Steven Schuchart to approve the request to allow a 6.2
x 7.2-foot-wide porch into the front yard setback. Front yard setback exceeded by 6.2 feet
for a one-or-two-family home within a Low-Density Residential (R1) district.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
5. (Appeal 25-19) Consideration, with possible action, on a variance request from Sarah
Brainard of Creative Sign Company–applicant and Steve Genda of Weekes Forest Products,
Inc.–property owner; requesting to exceed signage standards at 2225 Starr Court. (Ald. M.
Eck, District 11)
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
any conflicts of interest. All members affirmed they did not.
Chair Noel Halvorsen asked the Board of Appeals members to confirm whether they had
received any communication about this matter. All Board members affirmed they did not.
Chair Noel Halvorsen affirmed Jon Leroy
Chair Noel Halvorsen affirmed Sarah Brainard
Chair Noel Halvorsen affirmed Steve Genda
Speakers:
Jon Leroy
Sarah Brainard – Creative Sign Co – 505 Lawrence Dr, De Pere
Steve Genda – Weekes Forest Products – 2225 Starr Ct
Moved by Joshua Koch, seconded by Brian Ritter, to approve both variance requests for
dimensional exceptions for an exempt directional sign at 2225 Starr Court, including a front
yard setback of 7.4 feet, a sign size of 32.5 square feet, and a height of 8 feet, which exceed
the applicable signage standards.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
G. INFORMATIONAL.
1. Next Meeting: September 15, 2025
H. ADJOURNMENT.
1. Adjournment of the Monday, August 18, 2025, meeting of the Zoning & Planning Board of
Appeals.
Moved by Steven Schuchart, seconded by Brian Ritter to adjourn.
Motion Passed.
Yes-Noel Halvorsen, Steven Schuchart, Joshua Koch, Brian Ritter, No-None, Abstain-None.
Report to the
Zoning & Planning Board of Appeals
of the City of Green Bay
MEETING DATE PREPARED BY
September 15, 2025 Jon LeRoy, Zoning Administrator
AGENDA ITEM # E.1
(Appeal 25-23) Consideration, with possible action, on a variance request from Matt Buchannan of the
City of Green Bay Community and Economic Development Department (applicant), and Redevelopment
Authority of Green Bay (property owner), requesting to exceed building frontage setbacks within a D1
Downtown Zoned district, driveway width standards, and placement of driveway improvements adjacent to
a residential zoned property at 402 and 420 S. Broadway, 419 S. Maple Avenue. (Ald. B. Johnson, District 9)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating concerning a
case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The Board will thereafter
reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed in closed session, if
appropriate, and to consider the remainder of the agenda.
BACKGROUND
The applicant seeks variance relief from 3 sections of the Green Bay Municipal Code, Chapter
44: Zoning.
Sec. 44-620 Table 44-6 (f).
At least 60 percent of the front facade must fall between the minimum (0 feet) and maximum (20 feet).
Applicant seeks a setback of 25–66 feet off the right of way for approximately 70 percent of the building in parcel 3-
569.
Sec. 44-1773 (d) 3.
Opening of a driveway shall not exceed 30 feet at the right of way and 40 feet at the curb.
Applicant seeks an opening of 160 feet at ROW and 170 at the curb.
Sec. 44-1964.
Buffer at a residential zoned property for non-residential uses shall be 25 feet wide.
Applicant seeks a 6.8 feet wide driveway off Maple.
The applicant seeks to create a development at S. Broadway and Ardnt Streets. The proposal calls for a five-
story, mixed-use building with apartments on the north side of the development with commercial uses on
the ground floor. To the south, the Green Bay Metro Fire Department is seeking to create a new fire
station. Site plans have been reviewed by DCED planning staff and three areas have come into question for
variances.
The site is currently located on four parcels, all owned by the Redevelopment Authority (RDA). Those
parcels will be consolidated in some fashion in the future. None of the requests brought forth are directly
related to bulk requirements which are specifically tied to the individual boundary lines of each parcel. The
three questions before the BOA are linked to 420 S Broadway (Building front yard depth in D1 and driveway
width) and 419 S Maple (Buffer alongside residential property).
100 North Jefferson Street, Green Bay, Wisconsin 54301-5026
greenbaywi.gov
Front Setback.
The applicant is seeking a front setback of the overall building at 420 S Broadway to be between 25 and 66
feet off the front right of way for approximately 70 percent of the overall proposed length of building
(approximately 190 feet) of an overall 330-foot-long building. This area of the building will house multiple
garage bays for fire department vehicles.
Driveway Width:
The applicant is seeking a driveway width of approximately 160 feet at the right of way and 170 feet at the
curb and gutter of S Broadway. This area leads to multiple garage bays and a 20-foot driveway around the
southern portion of the fire department garage bays for access to surface parking behind the garage bays.
Buffer:
The applicant is seeking a driveway near the northern edge of the development. This driveway would permit
ingress/egress for personal vehicles and non-emergency vehicles to Maple Street as well as provide ingress
for fire department trucks returning to the fire station after calls in the field. It is an individual entry for fire
department use, separate from other mixed development users on site or residential uses to the north. The
edge of the proposed driveway is proposed to be 6.75 feet from the property line with a 24-foot wide
driveway.
RECOMMENDATION
FISCAL IMPACT
ATTACHMENTS
1. 25-23 Variance Application
2. 25-23 Proposed Site Plan
3. 25-23 Rendering
page 2 of 2
ZONING BOARD OF APPEALS
VARIANCE APPLICATION
Application Deadline: First Tuesday of the Month at 12:00 Noon.
DATE: Sept 2, 2025 PROJECT #: 121885 APPEAL #: 25-23
APPLICANT INFORMATION:
Name: Matt Buchanan
Business Name: City of Green Bay-Department of Community and Economic Development
Address: 100 N Jefferson St Room 608
City, State, Zip: Green Bay, WI 54301
Phone: 920.448.3300
Email: matt.buchanan@greenbaywi.gov
PROPERTY OWNER INFORMATION (if different from above):
Name: Matt Buchanan
Business Name: Redevelopment Authority of Green Bay
Address: 100 N Jefferson St Room 608
City, State, Zip: Green Bay, WI 54301
Phone: 920.448.3300
Email:
HAS A SITE PLAN BEEN REVIEWED BY PLANNING STAFF? ✔ YES NO
If you checked “NO”, do not proceed. You must contact a member of the Planning staff to review your site, identify
issues with the Zoning Code, and seek potential alternatives. Upon denial of a site plan, a formal variance submission
may proceed.
PLEASE FILL OUT INFORMATION BELOW REGARDING THE PROPOSED DIMENSIONAL
VARIANCE:
Location/Address: 420 S Broadway
Tax Parcel Number(s): 3-569, 2-947
Describe the Variance Request:
The City of Green Bay Redevelopment Authority owns four parcels at 420 S Broadway, 402 S Broadway, 421 Arndt
Street, and 419 S Maple Street. The RDA has been working with General Capital group to create a proposed new fire
station, multi-family residential, commercial mixed-use office space on 4.77 acres of land located primarily at the corner of
Arndt and Broadway, north of an east-west railroad spur. A proposed site plan for the site has been submitted to city
to create a five story mixed use development. A new Fire Station #1 is proposed for the southern portion of the
development. In this area, the Fire Department proposes setting back the building more than 20 feet from the right of
way for approximately 57 percent of the overall building, allowing a driveway which is approximately 160 feet in width,
and allowing a drive entrance from S Maple to be approximately 6.75 feet off the neighboring residential property line.
List ordinance(s) (number and description) the variance will be impacting (staff will assist with this).
420 S Broadway: 44-620 Table 44-6 (f) At least 60 percent of the front facade must fall between the min and max setbacks. Max setback is 20 feet.
Seeking to allow for a setback of 25-66 feet off the right of way for approximately 70 percent of the building in parcel 3-569
420 S Broadway: 44-1773 (d.) 3. Opening at the right shall not exceed 30 feet, 40 feet at the right of way. Proposal requests a driveway opening at 160 feet at the right of way and 170 feet at the curb.
419 S Maple: 44-1964: Buffer at a residentially zoned or used site adjacent to a non-residential use shall be 25 feet wide. Proposal requests 6.8 feet width for a driveway coming off Maple.
THREE STEP TEST - To qualify for a variance, the applicant must demonstrate that their property meets the
following three (3) requirements:
Does unique physical characteristics of your property prevent the compliance with the ordinance? Explain
See Attached Sheet
Would granting the variance be contrary to the public interest? Explain.
See Attached Sheet
Why would not getting the variance unreasonably prevent you from using the property for a permitted purpose
(leaving the property owner without any use that is permitted for the property) or would render conformity with such
restrictions unnecessarily burdensome?
See Attached Sheet
Does unique physical characteristics of your property prevent the compliance with the ordinance? Explain
Building setback
Site is in the flood plain. Proper�es must get structures out of flood plain to proceed with development.
To get the building out of flood plain, the building must be approximately 3 feet higher than grade at
street. The closer the building is situated towards Broadway, the building must remain at least 3 feet in
height taller than the street eleva�on, which will remains the same; crea�ng an eleva�on change from
the garage exit to the street. A steeper building to right of eleva�on change would become dangerous
and unfeasible closer towards the street. The 60-foot offset creates generally a 3 percent grade change,
which while steep, is feasible.
Best prac�ces would typically incorporate a fire department garage bay setback further than 60 feet to
allow for ample area to perform maintenance of emergency trucks, but in an atempt to find a prac�cal
middle ground and best u�lize the site within the downtown, a 60-foot setback provides a minimum
amount of depth from the right of way.
Driveway width
Best prac�ces call for a direct access to the street or a long driveway off the street to be able to
maneuver emergency vehicles on to the road. With the building setback at 60 feet, the site prac�cally
has a one vehicle length for larger vehicles or upwards of two vehicle lengths. Funneling vehicles to a
singular opening creates challenges for emergency opera�ons to egress the property to perform
func�ons.
Driveway loca�on on west side
All four RDA owned proper�es are proposed to be developed as a cohesive development which would
allow for an entrance for fire department trucks, work vehicles, and staff vehicles to enter from a
designated driveway off Maple. This allows for ingress egress of fire truck vehicles to come from west to
east and depart onto Broadway directly in the event of emergency calls. The placement of the driveway
is placed to keep enough space to have plan�ngs between the property line and edge of pavement but
allow for future development of D1 zoned land to the south of the proposed driveway. The overall
frontage allows for 160 feet along Maple. The proposed driveway placement allows for a more
marketable op�on to redevelop land south of the driveway and keep a generally passive use in place
closer to exis�ng residen�al uses to the north.
Would granting the variance be contrary to the public interest? Explain.
Building setback
In this event no. The mixed-use building maintains the intent of the code to place commercial/residen�al
por�on of the building near the front of right of way.
Addi�onally, the 60-foot offset allows for emergency vehicles to begin egress from the garages with
emergency lights and sirens ac�vated. This space gives the public addi�onal �me to react and maneuver
to give way to emergency vehicles leaving the site.
Driveway width
Funneling mul�ple vehicles leaving from mul�ple vehicle bays into one exit can create a backup or
confusion if mul�ple vehicles must respond at the same �me. While the overall size is large, the
Driveway loca�on on west side
No. A drive entrance from the west is needed for dedicated fire department access as to not interfere
with poten�al emergency response with a mixed flow of traffic. The placement of the fire sta�on to the
southern por�on of the developable site allows for a larger separa�on of uses (residen�al and public
ins�tu�onal) with exis�ng homes along Maple. If the driving lane is moved further south, the possibility
of u�lizing frontage on Maple for permited D1 uses would co-mingle adjacent to the exis�ng residen�al.
This 6.75 foot buffer, along with the driveway width, leaves approximately 30 plus feet of passive space
between proper�es and poten�al future development rather than future development placed directly
south of exis�ng residen�al development.
Why would not getting the variance unreasonably prevent you from using the property for a permitted
purpose(leaving the property owner without any use that is permitted for the property) or would render
conformity with such restrictions unnecessarily burdensome?
Building setback
The fire department u�lizes space in front of garage bays for rou�ne maintenance of opera�onal vehicles
as well as provides a threshold of space to alert nearby pedestrians and motorists of an oncoming
emergency response.
Driveway width
Ample, direct width is needed for fire emergencies. However, given the nature that emergencies are not
a frequent event, the possibility of interac�ons between the public and fire response vehicles are
limited. Unlike other driveway facili�es, the possibility of more frequent interac�ons between driveway
vehicles and street vehicles or pedestrians is less common than a typical site as the only users will be the
fire department, and not the public at large.
Driveway loca�on on west side
Fire sta�ons are a permited use within Downtown 1. The placement of the driveway allows for a
transi�on of low density residen�al to the north to the higher intensity uses associated with Downtown
1, which can be redeveloped further south by placing the driveway within the buffer zone prescribed by
44-1964; yet s�ll allowing space to grow plant species and allow for fencing along the residen�al
property line off Maple.
Proposed Site Plan
Report to the
Zoning & Planning Board of Appeals
of the City of Green Bay
MEETING DATE PREPARED BY
September 15, 2025 Jon LeRoy, Zoning Administrator
AGENDA ITEM # E.2
(Appeal 25-21) Consideration, with possible action, on a variance request from Dana Dallman Zajackowski
(applicant), and Aurora BayCare Medical Center (property owner), requesting to exceed signage standards
at 2253 W. Mason Street. (Ald. M. Eck, District 11)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating concerning a
case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The Board will thereafter
reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed in closed session, if
appropriate, and to consider the remainder of the agenda.
BACKGROUND
The applicant seeks variance relief from 1 section of the Green Bay Municipal Code, Chapter
30: Signs
Sec. 30-6. (4) Directional signs.
Directional signs not exceeding six square feet in a commercial, mixed-use, or industrial district or three
square feet in a residential district displayed strictly for the direction, safety, or convenience of the public,
including signs which identify restrooms, parking area entrances or exits, loading areas, addresses, or similar
noncommercial information. Sign height shall not exceed six feet.
The applicant seeks to place a directional sign which is 84.5 square feet in size, and 10 feet in overall height.
The applicant is seeking to create a new directional safety sign at their facility at 2253 W Mason. The overall
signage (sign face and structure) is proposed to be 10 feet tall and 8.45 feet in width. The sign would replace
an existing sign which received a variance to exceed direction signage standards to create a 9 x 5 foot sign
(45 square feet). The sign face proposed equates to 7.8 feet wide by 6 feet in height (47 square feet).
Staff consider the proposed sign to be a directional sign, which is considered to be an exempt sign. This
means it does not need to have a permit and said signs are not applied towards the maximum sign allowance
on a property. However, the signage must still meet the requirements of sizing for exempt signs and
placement of signs within a district.
The directional sign is purposed to stay in the existing location of a similar-sized sign on the property.
RECOMMENDATION
FISCAL IMPACT
ATTACHMENTS
100 North Jefferson Street, Green Bay, Wisconsin 54301-5026
greenbaywi.gov
1. 25-21 Application Redacted
2. 25-21 Supporting Images
3. 25-21 Existing Sign View From Street
page 2 of 2
Report to the
Zoning & Planning Board of Appeals
of the City of Green Bay
MEETING DATE PREPARED BY
September 15, 2025 Jon LeRoy, Zoning Administrator
AGENDA ITEM # E.3
(Appeal 25-22) Consideration, with possible action, on a variance request from Jerry Marsland of Reinhold
Sign (applicant), and Sky Green Bay LLC (property owner), requesting to exceed signage standards at 2430 E.
Mason Street. (Ald. W. Morgan, District 3)
The Board may convene in closed session pursuant to Sections 19.85(1)(a), Wis. Stats., for purposes of deliberating concerning a
case which was the subject of any judicial or quasi-judicial trial or hearing before that governmental body. The Board will thereafter
reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to take action on items discussed in closed session, if
appropriate, and to consider the remainder of the agenda.
BACKGROUND
The applicant seeks variance relief from 1 section of the Green Bay Municipal Code: Planned
Unit Development Overlay ZO 13-21
Sec. 3. E.1.b.
1. No more than 80 sf of signage on any wall.
2. No more than 185 sf of signage of total wall signage.
The applicant seeks a 335.9 sf sign at 55.9' wide by 6' feet tall wall sign facing E Mason Street.
The Board is reviewing this application as the code is a request for a one-time use within the code written
for the Planned Unit Development at East Towne Mall. The applicant is seeking a large wall sign at the
former Shopko site. The ZO language for the site has been amended nearly a dozen times for different uses,
design standards, and sign standards since its original inception in 1979. The last revision occurred in 2021.
The Board is considering this single building, which is located approximately 550 feet from the right of way of
East Mason Street.
The site has multiple sign features for promotion of business within the mall located at the right of way. The
overall development has two large, multi-panel sign structures located along E Mason, showcasing individual
storefronts located off the right of way. The PUD also allows for a third smaller monument, multi-panel sign,
which exceeds typical sign standards.
Dunhams Sporting Goods is seeking to become a user within the old Shopko building, along with a fitness
center. Attached images show a VASA Fitness sign on documents as well, but this particular signage for
VASA has not been applied for.
RECOMMENDATION
FISCAL IMPACT
100 North Jefferson Street, Green Bay, Wisconsin 54301-5026
greenbaywi.gov
ATTACHMENTS
1. 25-22 Variance Application
2. 25-22 Application Info
3. ZO 13-21 Repeal and Recreate East Town Mall PUD_with exhibits
page 2 of 2
21-126-11 mail
3 pud 9.15
9.2 jl
2430 E MASON ST
GREEN BAY, WI 54302
DRAWING NO.
E049895 REV 3
800.861.8006
ADVANCESIGNGROUP.COM
PAGE 2
SUMMARY OF SIGNAGE SITE MAP
SCALE: NA
SIGN GRAPHIC DESCRIPTION FT2
- FRONT ELEVATION NORTH
- FACE-LIT CHANNEL LETTERS
1.0 - 5” DEEP, RED RETURNS/RED FACE 335.88
- (1) SET REQUIRED
- TENANT PANELS REPLACEMENT
2.0 - POLYCARB FACES W/ RED VINYL 20.0
- (2) TWO REQUIRED FOR D/S PYLON
SIGN SIGN
2.0 1.0
CODE INFO
PLANNED DEVELOPMENT OVERLAY ZO 13-21 EAST TOWN
NEW SIGNS, INCLUDING BUT NOT LIMITED TO FREESTANDING AND WALL SIGNS, SHALL
CONFORM TO C3 ZONING DISTRICT REQUIREMENTS, AS SPECIFIED IN CHAPTER 30.
CONSULTANT:
DRAWING NO. DATE OF ADDITIONAL INSTALL NOTES:
N/A
LAST CHANGE:
PROJECT MANAGER:
E049895 08/22/25 CARRIE WINSTEAD
DESIGNER:
SITE/
ZT
REVISION #
800.861.8006
3
FILE LOC:
2430 E MASON ST, GREEN BAY, WI 54302 SUM Company\CURRENT PROJECTS\DUMHAM’S SPORTS\2025\Green Bay, WI E049895\11 Production Files\E049895 ADVANCESIGNGROUP.COM
PROPOSED ENTIRE STOREFRONT ELEVATION - SIGN 1.0
PAGE 3
S C A L E : 1 / 3 2 " = 1 '-0"
338'-8"
169'-4" LEASELINE
60'-0"
10'-0"
26'-0" 29'-0"
21'-4"
EXISTING
INSTALLATION NOTES 1: USE NON-CORROSIVE HARDWARE INSTALLATION NOTES 2: ONE DEDICATED (1) 120VAC CIRCUIT BY OTHERS REQUIRED WITHIN 5’ OF CENTER OF SIGN. THIS SIGN IS INTENDED TO BE INSTALLED INSTALLATION NOTES 3: GC TO PROVIDE ADEQUATE WOOD OR METAL
AND SEAL ALL EXTERIOR FACADE PENETRATIONS WATERTIGHT. IN ACCORDANCE WITH THE REQUIREMENTS OF ARTICLE 600 OF THE NATIONAL ELECTRICAL CODE AND/OR OTHER APPLICABLE CODES. THIS INCLUDES PROPER GROUNDING AND BONDING. BLOCKING IN CORRELATION W/ FACADE FRAMING AS REQUIRED.
CONSULTANT:
DRAWING NO. DATE OF ADDITIONAL INSTALL NOTES:
N/A
LAST CHANGE:
PROJECT MANAGER:
E049895 08/22/25 CARRIE WINSTEAD
DESIGNER:
ZT
REVISION #
800.861.8006
2430 E MASON ST, GREEN BAY, WI 54302
1.0 3
FILE LOC:
Company\CURRENT PROJECTS\DUMHAM’S SPORTS\2025\Green Bay, WI E049895\11 Production Files\E049895 ADVANCESIGNGROUP.COM
PROPOSED CLOSE UP STOREFRONT ELEVATION - SIGN 1.0
PAGE 4
S C A L E : 3 / 3 2 " = 1 '-0"
169'-4" LEASELINE
60'-0"
EQ 55'-11-3/4" EQ
EQ
10'-0" 6'-0"
EQ
26'-0"
EXISTING
INSTALLATION NOTES 1: USE NON-CORROSIVE HARDWARE INSTALLATION NOTES 2: ONE DEDICATED (1) 120VAC CIRCUIT BY OTHERS REQUIRED WITHIN 5’ OF CENTER OF SIGN. THIS SIGN IS INTENDED TO BE INSTALLED INSTALLATION NOTES 3: GC TO PROVIDE ADEQUATE WOOD OR METAL
AND SEAL ALL EXTERIOR FACADE PENETRATIONS WATERTIGHT. IN ACCORDANCE WITH THE REQUIREMENTS OF ARTICLE 600 OF THE NATIONAL ELECTRICAL CODE AND/OR OTHER APPLICABLE CODES. THIS INCLUDES PROPER GROUNDING AND BONDING. BLOCKING IN CORRELATION W/ FACADE FRAMING AS REQUIRED.
CONSULTANT:
DRAWING NO. DATE OF ADDITIONAL INSTALL NOTES:
N/A
LAST CHANGE:
PROJECT MANAGER:
E049895 08/22/25 CARRIE WINSTEAD
DESIGNER:
ZT
REVISION #
800.861.8006
2430 E MASON ST, GREEN BAY, WI 54302
1.0 3
FILE LOC:
Company\CURRENT PROJECTS\DUMHAM’S SPORTS\2025\Green Bay, WI E049895\11 Production Files\E049895 ADVANCESIGNGROUP.COM
SECTION DETAIL PAGE 5
NOT TO SCALE
5”
55'-11 3/4"
4 1
6'-0"
3'-2"
3
5
ILLUMINATED LINEAR CHANNEL LETTERS SCALE: 1/8" = 1'-0" 2
(QTY. 1) ONE REQUIRED 335.88 FT²
6
12AWG 120V TO MAIN CIRCUIT
SIGN DETAIL:
1 5” DEEP - .040 ALUMINUM - DUNHAM’S
5” DEEP - .040 ALUMINUM - SPORTS
OUTSIDE RED/INSIDE WHITE 8
8’-0” WHIP, UNLESS SPECIFIED
2 1/8” ACM
OUTSIDE WHITE/INSIDE WHITE 7
3 3/16” 2283 RED ACRYLIC FACES
4 2” RED JEWELITE TRIM CAP - DUNHAM’S
1” RED JEWELITE TRIM CAP - SPORTS
5 RED LED ILLUMINATION (QTY & PLACEMENT DETERMINED BY SIGN SIZE)
6 REMOTE 120V POWER SUPPLIES MOUNTED INSIDE UL LISTED/RECOGNIZED BOXES
7 UL LISTED/RECOGNIZED 18 AWG/2PLTC WIRING AND FIXTURES GOING TO POWER SUPPLIES
8 SIGN TO HAVE AN 8’-0” WHIP, INSTALLER TO SPECIFY IF SPECIFIC LENGTH IS REQUIRED
9
9 MOUNTING HARDWARE TO BE DETERMINED BY SURVEY
10 WALL CONSTRUCTION TO BE DETERMINED BY SURVEY
11 10
11 WEEP HOLES
INSTALLATION NOTES 1: USE NON-CORROSIVE HARDWARE INSTALLATION NOTES 2: ONE DEDICATED (1) 120VAC CIRCUIT BY OTHERS REQUIRED WITHIN 5’ OF CENTER OF SIGN. THIS SIGN IS INTENDED TO BE INSTALLED INSTALLATION NOTES 3: GC TO PROVIDE ADEQUATE WOOD OR METAL
AND SEAL ALL EXTERIOR FACADE PENETRATIONS WATERTIGHT. IN ACCORDANCE WITH THE REQUIREMENTS OF ARTICLE 600 OF THE NATIONAL ELECTRICAL CODE AND/OR OTHER APPLICABLE CODES. THIS INCLUDES PROPER GROUNDING AND BONDING. BLOCKING IN CORRELATION W/ FACADE FRAMING AS REQUIRED.
CONSULTANT:
DRAWING NO. DATE OF ADDITIONAL INSTALL NOTES:
N/A
LAST CHANGE:
PROJECT MANAGER:
E049895 08/22/25 CARRIE WINSTEAD
DESIGNER:
ZT
REVISION #
800.861.8006
2430 E MASON ST, GREEN BAY, WI 54302
1.0 3
FILE LOC:
Company\CURRENT PROJECTS\DUMHAM’S SPORTS\2025\Green Bay, WI E049895\11 Production Files\E049895 ADVANCESIGNGROUP.COM
PAGE 6
PROPOSED D/S PYLON - 2.0
SCALE: NOT TO SCALE
10'-0"
2'-0"
EXISTING
TENANT PANELS REPLACEMENT SCALE: NTS
QTY: (2) TWO REQUIRED 20 FT²
SIGN DETAIL:
1 3/16” WHITE POLYCARBONATE FACE PANELS
2 PSV - 3630-33 RED VINYL ON FIRST SURFACE
NOTE:
SIZE TBD BY SURVEY
3630-33 RED VINYL
CONSULTANT:
DRAWING NO. DATE OF ADDITIONAL INSTALL NOTES:
N/A
LAST CHANGE:
PROJECT MANAGER:
E049895 08/22/25 CARRIE WINSTEAD
DESIGNER:
ZT
REVISION #
800.861.8006
2430 E MASON ST, GREEN BAY, WI 54302
2.0 3
FILE LOC:
Company\CURRENT PROJECTS\DUMHAM’S SPORTS\2025\Green Bay, WI E049895\11 Production Files\E049895 ADVANCESIGNGROUP.COM
ZONING ORDINANCE NO. 13-21
AN ORDINANCE REPEALING ZONING ORDINANCES NOS. 38-79,
10-81, 01-87, 20-88, 12-89, 19-96, 13-97, 04-98,19-98, 26-98, 08-00, AND 01-21
AND CREATING A PLANNED UNIT DEVELOPMENT (PUD)
FOR THE 2300-2400 BLOCK EAST MASON STREET, EAST TOWN MALL
(ZP 21-26)
THE COMMON COUNCIL OF THE CITY OF GREEN BAY DOES ORDAIN AS
FOLLOWS:
SECTION 1. Zoning Ordinance No. 38-79, creating the Planned Unit Development
(PUD) for the 2300-2400 block of East Mason Street, and all subsequent zoning ordinances
amending it, including but not limited to ZO Nos. 10-81, 01-87, 20-88, 12-89, 19-96, 13-97, 04-
98, 19-98, 26-98, 08-00, and 01-21, are hereby repealed. It is hereby declared to be the intention
of the City of Green Bay that any Zoning Ordinances affecting said PUD not explicitly
enumerated herein are likewise repealed in their entirety.
SECTION 2. Pursuant to section 44-29, Green Bay Municipal Code, together with the
zoning map referred to therein, a Planned Unit Development for the 2300-2400 Blocks of East
Mason Street is hereby created on the following described properties, collectively known as
“East Town Mall”:
Legal Description: Those parts of Lots 28 and 29 of Astor’s Subdivision of Private
Claims 3 through 7, East Side of Fox River, of Government Lot 1 and of the NE ¼ of the
NW ¼ of Section 9, Township 23 North, Range 21 East, all lying in the City of Green
Bay, Wisconsin described as:
Commencing at the southeast corner of Private Claim 7, East Side of Fox River; thence
north 64°21’33” West 598.70 feet; thence North 43°33’47” West 33.37 feet to the
easterly right-of-way line of U.S. Highway “141”; thence along said right-of-way North
11°13’00” West 660.52 feet; thence South 89°24’00” East 280.00 feet along the north
line of Auto Plaza Way to the point of beginning; thence North 0°36’00” east 300.00
feet; thence North 89°24’00” West 313.49 feet to the east line of the frontage road;
thence along said east line along the arc of a curve to the right with a radius of 597.79
feet and the chord of which bears North 12°59’58” West 37.19 feet; thence continuing
along said east line North 11°13’00” West 68.00 feet; thence continuing along said east
line along the arc of a curve to the right with a radius of 604.28 feet and the chord of
which bears North 4°25’12” West 143.03 feet; thence continuing along said east line
North 2°22’36” East 104.94 feet; thence continuing along said east line along the arc of a
curve to the left with a radius of 87.57 feet and the chord of which bears North 1°25’43”
East 2.90 feet; thence South 693.81 feet to the south line of Mason Street; thence along
said south line South 63°49’30” East 20.00 feet; thence continuing along said south line
South 66°51’59” East 376.91 feet; thence continuing along said south line South
89°05’47” East 97.12 feet; thence continuing along said south line South 89°36’59” East
434.67 feet; thence South 44°36’59” East 56.57 feet; thence South 89°36’59” East 70.00
1
feet; thence North 45°23’01” East 56.57 feet; thence South 89°36’59” East 1090.54 feet
along the south line of Mason Street; thence South 89°48’27” East 52.91 feet; thence
South 0°21’25” East 172.64 feet along the west line of the plat of “Scotland East”; thence
North 89°38’35” East 9.11 feet; thence South 0°21’25” East 809.55 feet along the west
line of said plat to the north line of the plat of “Pheasant Run East”’ thence along said
north line and along the south line of the NE ¼ of the NW ¼ of Section 9 and the south
line of Government Lot 1 and the north line of Auto Plaza Way, North 89°24’00” West
2484.45 feet to the point of beginning and containing 57.382 acres.
Tax Parcels: 21-126-4, 21-126-5, 21-126-6, 21-126-14, 21-126-15, 21-126-8, 21-126-9,
21-126-9-1, 21-126-7, 21-126-3, 21-126-17, 21-126-13, 21-126-1, 21-126-2, 21-126-11-
1, 21-126-11, 21-126-16, 21-126-10, 21-126-12
SECTION 3. Pursuant to Chapter 44, Article XX, et seq., Green Bay Municipal Code,
as they apply, the following regulations are imposed:
A. Purpose and Intent. The purpose and intent of repealing and recreating the Planned
Unit Development (PUD) for East Town Mall is to update language that has received
multiple amendments. This ordinance will clarify the signage allowance for the
campus. It will also allow for the creation of “in lot” parcels on this campus in their
vast parking areas. The PUD will unify the campus with consistent zoning standards
and provide appropriate buffering to surrounding properties. The PUD boundaries are
shown in Exhibit B.
B. Permitted and Conditional Uses. The land uses which may be established and/or
maintained on the subject property shall comply with uses as detailed under
Community Center Commercial (C3) zoning, found in Chapter 33, Article VIII,
Green Bay Municipal Code, with the following exceptions:
1. Limited production and processing uses, as defined in Section 44-250, Green
Bay Municipal Code, shall be permitted to be established and occupy the rear
portion of the multiple tenant shopping mall building as depicted on Exhibit
A, with the following conditions:
a. Retail and/or service businesses shall occupy the northern section of
the building with individual storefronts and entrances directly adjacent
to the parking area.
b.All outdoor display and storage associated with the limited production
and processing uses on the property are prohibited.
c. Truck traffic, delivery staging, loading/unloading, or other accessory
uses associated with the limited production and processing uses on the
property are prohibited to the north of the Mall’s façade.
d. Additional limited production and processing uses shall require a
Conditional Use Permit to be established.
2. Restaurants with a drive-through facility require a Conditional Use Permit to
be established.
2
C. Prohibited Uses.
1. Automobile sales- used or new
2. Motor vehicle repair, major
D. Dimensional and Area Requirements. Dimensional and area requirements for
structures on the subject property shall comply C3 zoning requirements, with the
following exceptions:
1. Lots. “In Lot” parcels, as described as a buildable lot with no public right-of-
way access, are allowed within the PUD area if fronting an approved semi-
public road, as detailed in Exhibit C with the following regulations:
a. All semi-public roads must be created through a recorded permanent
cross-access easement that includes public access and access to all
adjacent parcels. The City of Green Bay must be a party to this
easement.
b.All semi-public roads shall be no less than 30-feet in width and shall
not exceed 70-feet in width.
c. This PUD is only in effect if/when the semi-public roads detailed in
Exhibit C are recorded with the Brown County Register of Deeds on
all adjacent parcels as described in Section 3.D.1.a above. This PUD
will be considered void if no recordation happens within twelve (12)
months of the adoption of this PUD.
d.Additional semi-public roads shall be established only through
amendment of this PUD and recording with the Brown County
Register of Deeds on all adjacent parcels.
e. Information related to the maintenance of each semi-public road shall
be approved by the City of Green Bay and recorded with the
permanent cross-access easement.
f. All lot creation must be done according to Chapter 36, Green Bay
Municipal Code, including the requirement that if five or more lots are
to be created from a parent parcel within five (5) years, a subdivision
plat is required. The requirement of public right-of-way frontage will
be the only exception granted through this ordinance.
2. Setbacks and Lot Dimensions: All setbacks are as established under the C3
Zoning District, with the following exception:
a. “In Lot” parcels must have a minimum of a 60-foot frontage onto a
semi-public road.
b.“In Lot” parcels shall have 6-foot side and rear setbacks.
c. “In Lot” parcels shall only have access on one semi-public or public
road. No double-fronting parcels are permitted. However, corner lots
are permitted.
3. Heights of Structures: Height requirements shall be regulated as specified
within the C3 Zoning District.
E. Signage. All signage shall be regulated as follows:
1. New signs, including but not limited to freestanding and wall signs, shall
conform to C3 Zoning District requirements, as specified in Chapter 30,
3
Signs, and in accordance with the following:
a. Freestanding signage is permitted for each “in lot” or parcel separate
from the main mall structure in accordance with the following:
1. There shall be a message panel/sign no greater than fifteen (15)
feet in length by four (4) feet in height for a total of 60 square
feet on one side. The message panel/sign may be two-sided, but
may not have more than two sides. The message shall be
limited to one business name per parcel and may consist of the
business name and corporate logo. The corporate color scheme
is permitted.
2. The message panel/sign shall be directly mounted to a brick
base ten (10) feet in length and three (3) feet in height. There
shall not be any air space or opening between the message
panel and the base. The texture, size, and color of the brick for
the sign base shall be the same as that of the business structure
on that parcel.
3. The depth of the message panel/ sign and base shall not exceed
two (2) feet. No message or logo shall be permitted on the
depth of the sign.
4. The signs shall be placed perpendicular to the street right-of-
way or semi-public road. There shall be a ten-foot (10’)
minimum setback from the street right-of-way or semi-public
road. Only one (1) sign is permitted for each parcel. The
message panel and base constitute a “sign.”
5. The permitted freestanding signs shall be illuminated. All
lighting shall be limited to the interior of the sign panels.
6. All required dimensions or standards shall be no more or less
than specified herein unless specifically stated.
7. All signs are subject to sign permitting requirements.
b.Wall mounted signage for all principal buildings shall be restricted to
the following:
1. No more than 80 square feet of signage on any single wall.
2. No more than 185 square feet of signage for all wall total.
3. Accessory buildings shall not be allowed any signage.
2. Three (3) pylon directory signs and one (1) monument directory sign are
permitted for the whole of the East Town campus. Approved pylon directory
sign locations are noted in Exhibit D as signs 1, 2, and 3. Approved
monument directory sign is noted in Exhibit D as sign 4. All directory signs
are further regulated as follows:
a. Any tenant of the main mall structure may have signage on the pylon
directory signs. Any tenant within the East Town campus may have
signage on the monument directory sign. The color of each tenant
panel shall bear the corporate colors of the tenant identified by the
sign.
b. Any sign face changes require review and approval of a Sign Permit.
c. Any changes to the design, location, or size of the existing directory
4
signs require review and approval of a Sign Permit and must conform
to the following:
1. These signs must remain perpendicular to the nearest public
right-of-way.
2. Pylon signs shall be no higher than 40 feet, and the monument
sign shall be no more than twelve (12) feet. The height of the
sign shall be measured from the finish grade of the entrance at
which it is located.
3. The base of the column shall be no greater than six (6) feet in
height and fourteen (14) feet in length.
4. The depth of the signs, base and column, shall not exceed three
(3) feet.
5. The column shall be 24 feet in height and eight (8) feet in
length.
6. The finish material and color of the base and column shall be
the same as the structural finish material of the mall building.
7. Each directory sign must contain a campus identification
portion that reads “East Town”.
d. Tenant panels on directory signs may be internally illuminated. No
exterior lighting is permitted.
e. Tenant panels may extend the full length of the directory sign or may
extend only halfway.
f. Up to 25% of the pylon directory signs 2 & 3 and monument sign (4)
may be used as a one-line multiple message sign. The design of the
sign is subject to review and approval of the City. Multiple message
signs are prohibited on pylon directory sign 1.
F. Site Plan Review & Standards
1. A site plan shall be submitted, reviewed, and approved in accordance with
Chapter 44, Article XIX, Green Bay Municipal Code.
2. All service, loading and refuse areas shall be screened in accordance with
Section 44-1917, Green Bay Municipal Code.
3. Any ground-mounted and/or roof-mounted mechanicals shall be screened
compliant with Section 44-1919, Green Bay Municipal Code.
4. All “In Lots” shall be curbed around the property line aside from approved
driveway areas.
G. Parking, Pedestrian Access, and Traffic
1. All parking and loading requirements for uses in the C3 Zoning District shall
be as set forth in Chapter 44, Article XVIII, Green Bay Municipal Code,
relating to Off-Street Parking, Drives and Loading.
2. Access to the development shall be limited to East Mason Street, Main Street
frontage road, and Auto Plaza Way.
3. Shared parking is encouraged as part of this development.
4. Pedestrian and bike access is required as detailed in Section 44-1819. “In lots”
have the same requirements as a standard lot.
5
H. Landscaping/Transitional Yard
1. All landscaping requirements are established under the Community Center
Commercial (C3) zoning, further described in Sections 44-1964 through 44-
1969, Green Bay Municipal Code, with the following exception:
a. Any additional development within 100 feet of the eastern and
southern boundaries adjacent to residentially zoned property shall
require the installation of a minimum twenty-five-foot (25’) wide
landscaped area that includes a berm not less than four (4) feet in
elevation next to the adjoining residential areas.
I. Compliance with all the regulations of the Green Bay Municipal Code not covered
under the PUD.
SECTION 4. The provisions of this ordinance, including, without limitation, the
granting of a conditional use permit and all obligations, conditions, restrictions, and limitations
related thereto shall run with and be jointly and severally binding upon the fee simple owner and
the beneficial owner of all or any portion of the subject property. All obligations, requirements,
and rights of the owner shall run with the land and shall automatically be assigned to be binding
upon and inure to the benefit of its successors and assigns, including, but not limited to, any
entity acquiring any financial interest in the subject property and/or any subsequent owner and/or
beneficial owner of all or any portion of the subject property.
SECTION 5. Each exhibit which is attached to this ordinance is deemed to be and is
expressly made a part of and incorporated into this ordinance to the same extent as if each such
exhibit and the plans identified therein had been set forth in its entirety in the body of this
ordinance.
SECTION 6. All ordinances or parts of ordinances in conflict herewith are hereby
repealed.
SECTION 7. In addition to all other remedies available to the City of Green Bay, the
City may decline to issue any building or other permits otherwise required by any ordinance of
this City while any violation of this ordinance remains uncured.
SECTION 8. If any provision in this ordinance is held invalid or unconstitutional by any
court of competent jurisdiction, such a decision shall not affect the validity of any other
provision of this ordinance. It is hereby declared to be the intention of the City of Green Bay
that all provisions of this ordinance are separable.
SECTION 9. This ordinance shall not take effect until a public hearing is held thereon as
provided by Chapter 44, Article II, Division 2, Section 44-82 Zoning Amendments, Green Bay
Municipal Code, and the adoption and publication of this ordinance.
Dated at Green Bay, Wisconsin, this ______ day of , 2021.
6
APPROVED:
Mayor Eric Genrich
ATTEST:
Clerk
Attachments:
Location Map
Exhibit A – Use Map
Exhibit B – Boundary Map
Exhibit C – Semi-Public Roads
Exhibit D – Pylon Sign Locations
7
Exhibit A – Area Permitting Limited Production and Processing Uses
Relocated, new in-line retailers
Limited Production and
Processing
Limited Production and
Processing Office Area
E
SUNRISE
SK
YL
IN
PINEHUR
ST
FINGER
MASON MASON
MAIN
AUTO PLAZA
STR
MAIN MAIN R
T HE
HEA
RO
EET F IN AG
MA ONT
FR
NTAG ET
RE
ST
E
E
S
GUN
Brown County
(ZP 21-26) Exhibit B
·
Feet
0 115 230 460
This is a compilation of records and data located in various City of Green Bay
offices and is to be used for reference purposes only. The City of Green Bay is
not responsible for any inaccuracies or unauthorized use of the information
contained within. No warranties are implied. Map prepared by
City of Green Bay Department of Community and Economic Development. E.R. Boundary
26 Oct 2021 X:\Planning\Basemaps\template_8.5x11.mxd
E
SUNRISE
SK
YL
IN
PINEHUR
ST
FINGER
MASON MASON
MAIN
AUTO PLAZA
STR
MAIN MAIN R
T HE
HEA
RO
EET F IN AG
MA ONT
FR
NTAG ET
RE
ST
E
E
S
GUN
Brown County
(ZP 21-26) Exhibit C
·
Feet
0 115 230 460
This is a compilation of records and data located in various City of Green Bay
offices and is to be used for reference purposes only. The City of Green Bay is
Semi-Public Roads
not responsible for any inaccuracies or unauthorized use of the information
contained within. No warranties are implied. Map prepared by
City of Green Bay Department of Community and Economic Development. E.R. Boundary
26 Oct 2021 X:\Planning\Basemaps\template_8.5x11.mxd
E
SUNRISE
SK
YL
IN
PINEHUR
ST
FINGER
MASON MASON
2 4 1
3
MAIN
AUTO PLAZA
STR
MAIN MAIN R
T HE
HEA
RO
EET F IN AG
MA ONT
FR
NTAG ET
RE
ST
E
E
S
GUN
Brown County
(ZP 21-26) Exhibit D
·
Feet
0 115 230 460
This is a compilation of records and data located in various City of Green Bay
offices and is to be used for reference purposes only. The City of Green Bay is
Sign Locations
not responsible for any inaccuracies or unauthorized use of the information
contained within. No warranties are implied. Map prepared by
City of Green Bay Department of Community and Economic Development. E.R. Boundary
26 Oct 2021 X:\Planning\Basemaps\template_8.5x11.mxd