Downtown Lansing Inc. (Principal Shopping District)
Regular MeetingLansing, MI · May 8, 2025
Minutes
DLI Board Retreat Meeting
May 8, 2025 | 4:00 pm
300 S. Washington Square Ste. 100, Lansing, MI 48933
Board Members Present: J. Estill, J. Hinze, J. Pugh, K. Tomac, K. Dorshimer, J. Flores, J. Durham, N.
Thompson-Frazier
Board Absent: A. Rusek
Board Advisors Absent: Peter Spadafore, Samantha Benson
Board Advisors Absent: Samantha Benson
Staff Present: Cathleen Edgerly, Mario Gonzales, Audrey Brayton
Guests: Kate Litwin and Gary (Local resident)
Board Retreat Recap Notes:
1. Call to Order: Meeting called to order at 4:05 p.m.
2. Introductions: Board introduced themselves and role, connections to downtown for
context with our Facilitator as well as incoming staff member.
3. Discussion of Strategic Plan, Goals and Priorities:
Strengths:
• Creating moments
• Dreaming big
• Creating a buzz
• Systems and policies
• Connecting the parts
• Bringing the joy
• Expansion of community events
• Positive feedback honoring our diversity
• Common focus
Goal #1 Foster Downtown as an Energetic, Dense and Walkable Residential Neighborhood.
Short-Term Priorities
• Be the convener of conversations
• Work with developers on transforming vacant office/retail space into residential
• Create and implement use of “The Pitch”
Long-Term Priorities
• Embrace and enhance development that is coming
• Use estimating and forecasting for long-term planning
• Ongoing marketing of amenities
Goal #2 Nurture a Vibrant, Diverse and Robust Business District.
Short-Term Priorities
• Develop and implement a formal recruiting system
• Collect data needed to improve vacancy rates
Long-Term Priorities
• Work with other organizations/agencies to improve vacancy rates
• B to B marketing of “The Pitch”
Goal #3 Cultivate Active and Welcoming Public Spaces
Short-Term Priorities
• Calendaring and early notification of events
• Work with other organizations/agencies to increase greenspace options
Long-Term Priorities
• Activation of the River Trail
• Work with other organizations/agencies to maintain public spaces
• Work to grow audiences at all events
Goal #4 Build Sustainable Funding for a Sustainable Organization.
Short-Term Priorities
• Explore and determine potential fundraising staff member/contract options
• Improve Lansing EEC and DLI relationship
Long-Term Priorities
• Investigate expansion of boundaries
• Secure ongoing long-term funding mechanisms
4. Review: In closing the consultant, board members and staff reviewed Next Steps and
actionable items, our influence and roles, as well as Pitch Discussion with various
Board members and staff.
5. Motion to Adjourn: Motion to Adjourn by J. Durham at 7:05 p.m. Second by K.
Dorshimer. Motion to adjourn at 7:05 pm.
Agenda
DLI Board Retreat
May 8, 2025 | 4:00 - 7:00 p.m.
Sweet Encounter Bakery & Café, 300 S. Washington Sq. Lansing, MI 48933
Our Mission
Downtown Lansing Inc. is dedicated to making Lansing a place where people want to be, by encouraging its businesses,
neighborhoods, and stakeholders to build a dynamic culture known for its vibrancy, sustainable growth, and business friendly
environment rebranding initiative.
Agenda
1. Call to Order:
3. Discussion Items:
• Mission & Strategic Goal reflection: To get us started, think back over the past year: What’s one moment or
example that made you proud to be part of DLI—something that you feel really brought our mission to life and
advanced one of our strategic goals?
• Strategic Plan Prioritization and Timelines
-Where Do We Want to Be in 3-5 years?
-Discuss Actionable Next Steps
-Metrics for Success & Ownership (Board, Committees, Staff or mix)
• Development & Projects Coming in next 36 months
-Opportunities & Any Challenges that exist with these if not addressed in earlier Strategic Plan convo.
• Fund Development Deep Dive (where we’ve made progress, where we have holes, and
-Discuss current budget and proposed 2026 budget (Cathleen & Julie Durham)
-Review Budget without State funding support
-Proposals from Capitol Fundraising Associates (Jen Estill)
-Ownership and Roles (Board, Committees, Staff or mix)
4. Closing Questions
- Closing thoughts/Takeaways from today
- Action Steps Commitments
5. Adjourn DLI Board Retreat (Motion Required for Adjournment)
Board Members:
• Jen Estill, President • Keri Tomac, Member
• Josh Pugh, Vice President • Alex Rusek, Member
• Julie Durham, Treasurer • Karl Dorshimer, Member
• Jennifer Hinze, Secretary • Jesse Flores, Member
• Nikki Thompson-Frazier, Member
• Board Advisors: Peter Spadafore, Sam Benson
D O W N T O W N L A N SI N G FEBRUARY 8, 2024
BOARD MEETING 1 1 2 S . W A S H I N G T O N S QU A R E