ALCOHOL LICENSE REVIEW COMMITTEE
Regular MeetingMadison, WI · November 24, 2021
Minutes
City of Madison
City of Madison Madison, WI 53703
www.cityofmadison.com
Meeting Minutes - Approved
ALCOHOL LICENSE REVIEW
COMMITTEE
Consider: Who benefits? Who is burdened?
Who does not have a voice at the table?
How can policymakers mitigate unintended consequences?
This meeting may be viewed LIVE on Charter Spectrum Channel 994, AT&T U-Verse Channel
99 or at www.madisoncitychannel.tv.
Wednesday, November 24, 2021 5:30 PM Virtual Meeting
The City of Madison is holding the Alcohol License Review Committee meeting virtually to
help protect our community from the Coronavirus (COVID-19) pandemic.
1. Written Comments: You can send comments on agenda items to
licensing@cityofmadison.com
2. Register for Public Comment:
- Register to speak at the meeting.
- Register to answer questions.
- Register in support or opposition of an agenda item (without speaking).
If you want to speak at this meeting you must register. You can register at
https://www.cityofmadison.com/MeetingRegistration. When you register to speak, you will be
sent an email with the information you need to join the virtual meeting.
3. Watch the Meeting: You can watch the meeting in several ways:
- Livestream on the Madison City Channel website
https://media.cityofmadison.com/mediasite/showcase
- Livestream on the City of Madison YouTube channel
https://www.youtube.com/user/CityofMadison
- Television: Watch live on Spectrum channel 994, AT&T U-Verse channel 99, and
Madison City Channel on Roku and Apple TV
4. Listen by Phone:
(877) 853-5257 (Toll Free)
Webinar ID: 912 1508 2519
Applications will go to the Common Council Meeting of December 7, 2021
This meeting is governed by Robert's Rules of order. All speakers wishing to address the
committee regarding an agenda item must first complete a registration form and submit it to
the City Clerk designee.
Speakers may speak to the committee only after they are called by the Chair. Each speaker
will be limited to three minutes.
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
The public is not allowed to address or respond to speakers or committee members unless
they have been recognized by the Chair of the committee.
Notified Absences: Myadze
Call to Order/Roll Call
Mr. Donnelly in the chair at 5:33PM.
Present: 6 - Michael E. Verveer; Karen L. Reece; Kathryn M. Farley; Michael S.
Donnelly; Sheri Carter and Stefan J. Fletcher
Excused: 1 - Charles Myadze
Non Voting: 7 - Jim Verbick; James Boxrud; Harrison Zanders; Steve Brist; Amanda M.
Jovaag; Linda Vakunta and Deaken Boggs
Approval of Minutes
A motion was made by Carter, seconded by Reece, to Approve the Minutes.
The motion passed by voice vote/other.
Public Comment
1. 68461 Public Comment
Disclosures and Recusals
Presentation of the Consent Agenda
A motion was made by Fletcher, seconded by Reece, to Adopt the Consent
Agenda. The motion passed by voice vote/other.
Operator's License Applications
2. 67837 Operator License Application
Katherine Hernandez - Establishment where employed: Open Pantry
A motion was made by Fletcher, seconded by Carter, to Refer to the next
regularly scheduled meeting of the ALCOHOL LICENSE REVIEW COMMITTEE
on Dec 15, 2021. The motion passed by voice vote/other.
A motion was made by Fletcher, seconded by Verveer, to Reconsider. The
motion passed by voice vote/other.
A motion was made by Fletcher, seconded by Verveer, to RECOMMEND TO
COUNCIL TO PLACE ON FILE WITHOUT PREJUDICE -REPORT OF OFFICER. The
motion passed by voice vote/other.
3. 68223 Operator License Application
Cherokee Mason
A motion was made by Reece, seconded by Carter, to RECOMMEND TO
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by the
following vote:
There were 2 registrants in support.
Ayes: 4- Michael E. Verveer; Karen L. Reece; Kathryn M. Farleyand Sheri Carter
Abstentions: 1- Stefan J. Fletcher
Excused: 1- Charles Myadze
Non Voting: 8- Jim Verbick; James Boxrud; Harrison Zanders; Steve Brist; Michael S.
Donnelly; Amanda M. Jovaag; Linda Vakuntaand Deaken Boggs
4. 68225 Operator License Application
Dontell Jefferson
A motion was made by Fletcher, seconded by Carter, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
5. 68248 Operator License Application
Adam Hirssig - Establishment where employed: Fresh Madison Market
A motion was made by Carter, seconded by Verveer, to RECOMMEND TO
COUNCIL TO GRANT WITH CONDITIONS - REPORT OF OFFICER. The motion
passed by voice vote/other.
The condition is as follows:
The applicant must submit a letter of recommendation from his agent with the
Wisconsin Department of Corrections to the Clerk's Office before the Dec 7,
2021 Common Council meeting.
There was 1 registrant in support.
6. 68424 Operator License Application
Michelle L Roatch - Establishment where employed: Green Lantern
A motion was made by Fletcher, seconded by Carter, to Refer to the next
regularly scheduled meeting of the ALCOHOL LICENSE REVIEW COMMITTEE
on Dec 15, 2021 . The motion passed by voice vote/other.
Changes of Agent
7. 68425 Change of Agent
Fresh City Market LLC • dba Family Fresh Market - Madison • 703 University
Ave
New Agent: Jake Wirag
Class B Combination Liquor & Beer
Aldermanic District 8 (Alder Bennett)
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
8. 68430 Change of Agent
2089 Inc • dba Monty's Blue Plate Diner • 2089 Atwood Ave
New Agent: Eric Heitzinger
Class B Combination Liquor & Beer
Aldermanic District 6 (Alder Benford)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
9. 68431 Change of Agent
Portillo's Hot Dogs LLC • dba Portillo's Hot Dogs LLC • 7230 West Towne
Way
New Agent: James Lee
Class B Beer, Class C Wine
Aldermanic District 9 (Alder Conklin)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
10. 68432 Change of Agent
Portillo's Hot Dogs LLC • dba Portillo's Hot Dogs • 4505 East Towne Blvd
New Agent: James Lee
Class B Beer
Aldermanic District 17 (Alder Halverson)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
11. 68433 Change of Agent
Kwik Trip Inc • dba Kwik Trip • 3528 E Washington Ave
New Agent: Paula McCann
Class A Beer, Class A Liquor
Aldermanic District 15 (Alder Foster)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
12. 68434 Change of Agent
BSBC LLC • dba Bassett Street Brunch Club • 444 W Johnson St
New Agent: Justin Callaway
Class B Combination Liquor & Beer
Aldermanic District 4 (Alder Verveer)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
13. 68435 Change of Agent
Walgreens Co • dba Walgreens #07536 • 8302 Old Sauk Rd
New Agent: Melissa Welch
Class A Beer, Class A Liquor
Aldermanic District 9 (Alder Conklin)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
14. 68437 Change of Agent
Kwantsu Dudes LLC • dba Casetta Kitchen • 222 W Washington Ave
New Agent: Thomas Gering
Class B Combination Liquor & Beer
Aldermanic District 4 (Alder Verveer)
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
Entity Reorganization
15. 68438 Entity Reorganization
Mega Marts LLC • dba Metro Market #434
6010 Cottage Grove Rd
Class B Combination Liquor & Beer
Aldermanic District 3 (Alder Lemmer)
Add two new officers
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
16. 68445 Entity Reorganization
Ultimate Mart LLC • dba Pick 'n Save Express #183
1312 S Park St
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
Class A Beer, Class A Liquor
Aldermanic District 13 (Alder Evers)
Add two new officers
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
17. 68446 Entity Reorganization
Ultimate Mart LLC • dba Pick 'n Save #131
6655 McKee Rd
Class A Beer, Class A Liquor
Aldermanic District 7 (Alder Wehelie)
Add two new officers
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
18. 68452 Entity Reorganization
Ultimate Mart LLC • dba Pick 'n Save #178
2502 Shopko Dr
Class A Beer, Class A Liquor
Aldermanic District 12 (Alder Abbas)
Add two new officers
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
19. 68453 Entity Reorganization
Ultimate Mart LLC • dba Pick 'n Save #179
261 Junction Rd
Class A Beer, Class A Liquor
Aldermanic District 9 (Alder Conklin)
Add two new officers
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
20. 68454 Entity Reorganization
Red Lobster Hospitality LLC • dba Red Lobster #0377
4502 East Towne Blvd
Class B Combination Liquor & Beer
Aldermanic District 17 (Alder Halverson)
Add one new officer, remove one officer
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
Request to Extend License Issuance Deadline
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
21. 68475 Request to extend license issuance beyond the 180 day limit under MGO
38.05
Cali Condor Cantina LLC • dba Big Sur Cantina
7436 Mineral Point Rd • Agent: Jessica Escamilla • Estimated Capacity:
165/60
Class B Combination Liquor & Beer • 15% alcohol, 85% food
Aldermanic District 9 (Alder Conklin) • Police Sector 215
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO GRANT - REPORT OF OFFICER. The motion passed by voice
vote/other.
There was 1 registrant in support.
21+ Entertainment License
22. 67967 21+ Entertainment License
Lush Adult Entertainment LLC • dba The Southern Skillet Bistro & Ultra
Lounge
Capacity (in/out): 500/0
7 W Main St • Agent: Amarion James
Class B Combination Liquor & Beer • 40% alcohol, 60% food
Aldermanic District 4 (Alder Verveer) • Police Sector 405
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO PLACE ON FILE WITHOUT PREJUDICE -REPORT OF OFFICER. The
motion passed by voice vote/other.
Public Hearing
New License - Public Hearing
23. 67965 Public Hearing - New License
AC Madison Hospitality LLC • dba Cambria
5045 Eastpark Blvd • Agent: Kimberly Albert • Estimated Capacity (in/out):
140/30
Class B Combination Liquor & Beer • 30% alcohol, 70% food
Aldermanic District 17 (Alder Halverson) • Police Sector 520
A motion was made by Fletcher, seconded by Verveer, to RECOMMEND TO
COUNCIL TO GRANT - PUBLIC HEARING. The motion passed by voice
vote/other.
There was 1 registrant in support.
24. 67966 Public Hearing - New License
Lush Adult Entertainment LLC • dba The Southern Skillet Bistro & Ultra
Lounge
7 W Main St • Agent: Amarion James • Estimated Capacity (in/out): 500/0
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ALCOHOL LICENSE REVIEW Meeting Minutes - Approved November 24, 2021
COMMITTEE
Class B Combination Liquor & Beer • 40% alcohol, 60% food
Aldermanic District 4 (Alder Verveer) • Police Sector 405
A motion was made by Fletcher, seconded by Reece, to RECOMMEND TO
COUNCIL TO PLACE ON FILE WITHOUT PREJUDICE -PUBLIC HEARING. The
motion passed by voice vote/other.
Report of Madison Police Department
25. 68462 Summary of Recent Calls for Service
MPD submitted the attached report.
Report of City Clerk's Office
26. 68463 Summary of Licenses Issued
City Clerk's Office submitted the attached report.
Adjournment
A motion was made by Verveer, seconded by Fletcher, to Adjourn at 6:24PM.
The motion passed by voice vote/other.
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