Village Board

VILLAGE OF MCFARLAND Village Board NOTICE OF PUBLIC MEETING Tuesday, July 14, 2026 5:30 PM McFarland Municipal Center 5915 Milwaukee St, McFarland Community Room AGENDA The public may attend in-person or remotely through the Zoom webinar or telephone options listed below. Please Note: Virtual attendance is offered as a convenience, but technical difficulties beyond the Village’s control may prevent or limit its availability at any meeting. The public is encouraged to attend the meeting in person to assure full access to the proceedings. PLEASE CLICK THE LINK BELOW TO JOIN THE ZOOM WEBINAR: https://us02web.zoom.us/j/83521304605 Or by Telephone: +1 (312) 626-6799 Webinar ID: 835 2130 4605 Press *9 to raise/lower hand. Press *6 to mute/unmute. 1. CALL TO ORDER. 2. ROLL CALL. 3. PUBLIC APPEARANCES. a. This is an opportunity for attendees to provide public comment on matters that are not on the agenda. Attendees desiring to provide public comment on specific items on the agenda may do so at the time that agenda item is brought up. Zoom attendees wishing to speak should type their name, address, and the relevant agenda item in the Q&A feature within the online meeting platform. Zoom attendees may also register in support or opposition of an item through the Q&A feature. In person attendees should fill out a public comment form and turn into the meeting chairperson. When you are called upon to speak, state your name, address, and provide your public comment. Please adhere to the 3-minute time limit. Written comments will not be read into the record during the meeting but may be sent to village.clerk@mcfarland.wi.us to be included with the agenda materials. 4. BUSINESS. a. Discussion regarding 2026-2027 McFarland Strategic Implementation Plan as the Village Board goals and objectives for the coming year. 5. SCHEDULE NEXT MEETING DATE. a. Tuesday, July 28, 2026 at 5:30 pm - Village Board (Special, Goals) b. Tuesday, July 28, 2026 at 7:00 pm - Village Board c. Thursday, July 30, 2026 at 6:00 pm - Village Board (Special, Goals) d. Thursday, August 13, 2026 at 5:30 pm - Village Board (Special, Goals) e. Thursday, August 13, 2026 at 7:00 pm - Village Board 6. ADJOURNMENT. Any person who has a qualifying disability as defined by the Americans with Disabilities Act that requires the meeting or materials at the meeting to be in an accessible location or format should contact the McFarland Municipal Center at (608)838-3153, 5915 Milwaukee Street, McFarland, Wisconsin, or village.clerk@mcfarland.wi.us Page 1 of 17 by 2:00 p.m. at least 5 business days prior to the meeting so that any necessary arrangements can be made to accommodate each request. If the meeting or request is less than 5 business days from the meeting, requests for accommodations may still be made and reasonable efforts will be made to accommodate each request. Page 2 of 17  SUMMARY SHEET MEETING DATE: Tuesday, July 14, 2026 SECTION: Business DEPARTMENT: Administration CONTACT: Matt Schuenke, Village Administrator AGENDA ITEM: Discussion regarding 2026-2027 McFarland Strategic Implementation Plan as the Village Board goals and objectives for the coming year. PREVIOUS ACTION: The Village Board held its first meeting regarding goal setting on June 3, 2026. This first meeting reviewed the performance of the goals for 2025-2026 as established the previous year. The Village Board held its second meeting regarding goal setting on June 17, 2026. The second meeting reviewed Goal A (McFarland Municipal Center Campus), Goal B (Public Infrastructure), Goal F (Transportation), and Goal G (Parks/Conservancy System). ISSUE SUMMARY: Enclosed within the packet for reference is the accepted 2025-2026 Strategic Implementation Plan progress report that was reviewed at our previous goal setting meeting. Our objective is to revisit our goals and adjust our priorities as we provide an outlook for the next year. Some of things started last year may need to continue, some things may be done, and yet more there may be new ideas we want to incorporate. Again this work is meant to serve as a bridge from the Strategic Plan as we work through the years since our priorities will shift over time and this work is meant to update how we adjust from year to year. Our process for each section will work through three steps: • GOAL - Review and discuss each goal for revisions. • OBJECTIVE - Work through each objective to update as needed and/or add new objectives to accomplish the goals. • ACTION STEP - Discuss the specific action steps as we know them and what the outlook might be for each. Staff will assist in this process providing our input in areas where needed and talking about what maybe work or not depending how things have progressed. We will work through each section in this manner throughout the Summer until we complete the project. Related Department Heads will be present to provide feedback on the action steps assigned to them, and the Administrator will track our progress to track the plan. Page 3 of 17 For this next meeting, we will attempt to work through the following: • Goal D - Village Government • Goal E - Community FINANCIAL/BUDGET IMPACT: None. VILLAGE PLAN REFERENCE: None. ORDINANCE REFERENCE: None. BOARD, COMMISSION OR COMMITTEE RECOMMENDATION: Presented for discussion only to review the next set of goals. ATTACHMENTS: 1. 2025-2026 McFarland Strategic Impl. Plan 05292026 FINAL PROGRESS Page 4 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan Highlight notes items where new funding is required within the budget and not previously approved. A. McFarland Municipal Center Campus Continued consideration of recommendations from the Master Plan to include development of a multi-generational community spaces that create functional spaces for the expansion of the library, senior services, youth services, remaining Departments, and adjoining outdoor public spaces (i.e. - McFarland Municipal Campus) including programs to serve seniors, youth, and families. Objectives: Determine future space needs and design features for the development of indoor and outdoor public (1) spaces to support programming to be determined. Identify and engage a broad spectrum of residents, including seniors, youth, adults, and community (2) partners in all aspects of the planning process and operations/utilization. Action Steps: Cost Timeline Assignment Review with Department Heads and Administration Public the Space Needs from the 2023 Administrator i. Master Plan that was accepted. None Sep-Oct 2025 Comm Devel Senior Outreach Village Board Develop new scope of work to hire Administration Architect as an update to the 2023 Master Administrator ii. Plan based on space needs and consider None Nov 2025 Comm Devel new option(s) for a phased approach to Senior Outreach implementation. Village Board Identify operational issues, challenges, and fiscal impacts associated with the design of recommendations (3) from the McFarland Municipal Campus Master Plan and the construction of desired improvements thereof. Action Steps: Cost Timeline Assignment Hire Architect based on new scope of Administration work to update the 2023 Master Plan. Administrator i. Village Staff to prepare Communications $100,000 Nov 2025 Comm Devel and Engagement Plan for Project. Senior Outreach Village Board Library to hire Architect to update their ii. $25,000 Nov 2025 Library 2022 Facilities Study. Proposal for inclusion of the Youth Center Administrator iii. within the Village's operations considered TBD Nov 2025 Library as part of 2026 Budget. Village Board Page 5 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan Highlight notes items where new funding is required within the budget and not previously approved. A. McFarland Municipal Center Campus (CONTINUED) Continued consideration of recommendations from the Master Plan to include development of a multi-generational community spaces that create functional spaces for the expansion of the library, senior services, youth services, remaining Departments, and adjoining outdoor public spaces (i.e. - McFarland Municipal Campus) including programs to serve seniors, youth, and families. Objectives: Identify operational issues, challenges, and fiscal impacts associated with the design of recommendations (3) from the McFarland Municipal Campus Master Plan and the construction of desired improvements thereof (CONTINUED). Complete all updates to master plans and Administration facilities study outlined in Action Steps (i) Administrator and (ii) of this objective to provide Comm Devel iv. N/A June 2026 recommendations for improvements Library aligned with new space needs. Senior Outreach Village Board Include recommendations from plan Administrator updates within the 2027-2031 Capital v. N/A July 2026 Improvement Plan to forecast long term Village Board fiscal impacts. Implement recommended facility improvements in accordance with the updated McFarland Municipal (4) Center Campus Master Plan. Action Steps: Cost Timeline Assignment Objective on hold pending additional planning work and Village Board authorization to proceed. Page 6 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan B. Public Infrastructure Plan for and align physical facilities, open space, and general public infrastructure needs to support future service delivery to enhance quality of life. Objectives Improve current Village facilities, including maintenance enhancements, and identify new systems to (1) promote sustainability. Action Steps: Cost Timeline Assignment Study the addition of solar power at new Community i. Community Park shelter facility pending $5,000 Mar 26 Development contract award for the project. Consider property acquisition to support Community ii. vehicle and equipment storage needs for $425,000 Jun 26 Development Public Works Department. Public Works Add public electronic vehicle charging stations to the Public Safety Center and Community iii. $40,000 Sep 26 Bashford Street parking lot as funds allow Development through Dane County Grant. Develop capital improvement plans to support infrastructure needs aligned with future growth to (2) forecast cost implications and implementation schedule. Action Steps: Cost Timeline Assignment Consider recommendations from rate Administration i. case regarding charges for water service $21,000 Nov 25 Administrator needed to fund Well #5. Public Works Complete traffic study and 30% design Administrator plans for Siggelkow Road to align with Community ii. $128,500 Dec 25 future planning for growth on the East Development Side. Public Works Provide additional funding to support iii. lighting improvements as well as interior $105,000 Jun 26 Library and exterior digital signage. Complete Well #5 design and award iv. contract following bid process in order to $4,200,000 Jun 26 Public Works begin construction. Repaint Holscher Road water tower to v. improve its useful life and include $500,000 Sep 26 Public Works updated branding. Page 7 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan C. Housing & Economic Development Promote responsible growth, affordable housing, increase economic development, and grow/retain existing businesses. Objectives Attract and enhance new and existing restaurants, retail, light industrial, office, mixed-use, and civic uses (1) in the downtown area, USH 51/Farwell corridor, East Side Growth Area, and surrounding areas. Develop incentives for business growth such as incubator programs, tax increment financing districts, and (2) recruitment/retention. Action Steps: Cost Timeline Assignment Develop property acquisition check list to Administrator help guide consideration for property CDA i. None Jan 26 acquisitions as applicable. Community Development Prepare a Business Retention and Expansion Survey/Outreach Program to CDA ii. guide efforts and market local economic $12,500 Mar 26 development tools through Tax Increment Community Districts. Development Consider development opportunites CDA created through Pre-Development Comm Devel iii. Agreement with Bliffert Lumber and TBD Jun 26 Joint Review Board Elvejhem Acres. Plan Commission Village Board Conduct RFP process to identify planning Community consultant to begin process to update the Development Comprehensive Plan. Emphasis on iv. $60,000 Jul 26 Plan Commission address future land uses, long term plan guidance, and growth assumptions for the Village Board East Side. Continue cooperative relationship with Administrator neighboring municipalities to address Community v. N/A Duration planning matters of mutual concern as Development opportunities develop. Village Board Renew discussion on possible East CDA Side/Siggelkow Road tax increment Community vi. district to address public infrastructure TBD Duration Development needs and other economic development Plan Commission opportunities. Village Board Page 8 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan C. Housing & Economic Development (CONTINUED) Promote responsible growth, affordable housing, increase economic development, and grow/retain existing businesses. Objectives Improve mix of housing within the Village, including consideration for affordable housing units within (3) new development. Action Steps: Cost Timeline Assignment Evaluate opportunities to build Affordable Administrator Housing Fund through Federal, State, i. County, and WHEDA programs as well as TBD Duration Community internal support through local funds Development where applicable. Encourage affordable housing through recs. from Housing Needs Assessment, Community ii. Case by Case Duration Comp Plan, and Dane County Regional Development Housing Strategy. Page 9 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan D. Village Government Creation of a dynamic work place that is inclusive and diverse in our ability to demonstrate our commitment to employee growth and development for the betterment of the Community. Objectives: Evaluate staffing models and organization structure to align resources with future service delivery needs. (1) Action Steps: Cost Timeline Assignment Review data to conduct maintenance of i. the 2021 Compensation and Classification N/A Sep 25 Administration Study. Develop program to recognize Staff upon ii. retirement, departure, and/or new hire as $2,500 Jan 26 Administration applicable. Prioritized community-based best practices in public safety service delivery including initiatives for (2) diversity, outreach, education, and program development. Action Steps: Cost Timeline Assignment Bring back assignment for Community i. Resource Officer to emphasis program N/A Jan 26 Police development. Partner with Dane County to expand the ii. Village's outdoor warning siren to $45,000 Oct 26 Fire and Rescue improve emergency preparedness. Development Standard Response Plans for each Department that are aligned with iii. TBD Duration Fire and Rescue updates to the Emergency Management Plan. Continual evaluation of the EMS needs to iv. support transition to providing full TBD Duration Fire and Rescue paramedic-level ambulance service. Page 10 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan D. Village Government (CONTINUED) Creation of a dynamic work place that is inclusive and diverse in our ability to demonstrate our commitment to employee growth and development for the betterment of the Community. Objectives: Enhance public engagement, presence, and transparency within the Community through the use of a (3) broad range of media and/or through opportunities recommended in the Communications and Engagement Plan. Action Steps: Cost Timeline Assignment Update existing Public Comment Policy to i. align with recommendations from None Oct 25 Administration communications planning. Review, adopt, and/or implement new Administration ordinances/policies as applicable for ii. None Jan 26 public notices, distribution distance, and Departments social media. Develop policy to provide guidance on the iii. None Apr 26 Administration use of artificial intelligence. Align proclamations with actions that DEI Committee iv. promote their purpose within the TBD Jun 26 Community. Departments Create Communication Mediums Guide to v. outline direct touch points to connect TBD Dec 26 Administration with for information. Develop plan for implementation the Web vi. Content Accessibility Guideline 2.1 Level TBD On Going Administration AA. Continue discussions with School District on partnerships with the Village to share and expand services (4) for the benefit of the Community. Action Steps: Cost Timeline Assignment Explore use agreement at Comm Park to Administrator develop cross country course for High i. TBD Oct 25 School team and additional opportunity Public Works to support recreation. Explore opportunities with the School Administrator District to connect with students to local Departments ii. Government through club engagement, Case by Case Duration student appointments, internship, and Village Board other forms of outreach as applicable. Page 11 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan E. Community Improve the Community experience for residents, businesses, and visitors through its services, safety, history, and overall desired quality of life. Objectives Evaluate opportunities for the development of public art, promotion of Village history, and (1) events/programming that enriches the community and enhances the local quality of life. Action Steps: Cost Timeline Assignment Review and recommend proposal to Comm Devel i. promote Village history within Arnold TBD June 26 Landmarks Commission Larson Park. Proceed with implementation of grant Community ii. awarded by Wisconsin Historical Society N/A Dec 26 Development for historic property survey. Promote the concept of a safe and healthy community in an integrated way including diversity, equity, (2) and inclusion initiatives; from policy to planning and development. Action Steps: Cost Timeline Assignment Evaluate opportunity to advance Village i. to dementia friendly classification and TBD Sep 25 Senior Outreach begin associated training for support. Expand recognition for Volunteers that Administrator support the Community in line with ii. $1,500 May 26 Community Service Day and Volunteer Senior Outreach Recognition Week. Page 12 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan F. Transportation Improve Community connectivity along pedestrian and vehicular corridors. Objectives Improve, maintain, and enhance bike/walking path connections throughout the Village and in (1) cooperation with neighboring municipalities and government agencies. Action Steps: Cost Timeline Assignment Plan construction of off street trail with Administrator reconstruction of Siggelkow Road from i. TBD Duration Juniper Ridge to Community Park on CTH Comm Devel AB. Public Works Complete construction of off street trail Administrator from Exchange Street to Babcock County ii. TBD 2027 Park on USH 51. Plan extension on Community Exchange Street to Sleepy Hollow Rd. Development Enhance pedestrian safety for walkers and bicyclists throughout the community, including areas of (2) Highway 51 that go through the Village. Action Steps: Cost Timeline Assignment Complete Phase 7 of USH 51 with WisDOT i. from Larson Beach Road to Voges Road. $25,000 Dec 25 Public Works Continued partnership with WisDOT and Administrator Duration Dane County on Segment 6 as applicable, Community ii. emphasis on adding sidewalk, safe TBD Development crossing, speed limit, round-a-bout, and 2026/2027 Village Board bridge underpass. Continued partnership with WisDOT on Administrator future improvements to USH 51 at Voges iii. TBD Duration Road to interchange with USH 12/18. Community Development Page 13 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan G. Park/Conservancy System Support the development of active and passive park amenities that appeal to all. Objectives Develop new and diverse park system amenities for indoor and outdoor use that are not currently (1) offered in our Community. Action Steps: Cost Timeline Assignment Explore use agreement with McFarland Administrator i. Soccer Club for dedicated use of None. Oct 25 Public Works Community Park. Consider award of contract for Phase 2 Administrator construction of Community Park adding Parks and Rec Comm. ii. $3,350,000 Oct 25 parking lot, shelter, and other amenities. Public Works Village Board Complete construction of improvements iii. for Phase 2 Community Park pending Above. Dec 26 Public Works award of contract. Dedicate resources to enhance and maintain existing parks and green spaces throughout the Village. (2) Action Steps: Cost Timeline Assignment Finalize plan/design and consider award Parks and Recreation i. of contract for playground addition to $160,000 Sep 25 Committee Prairie Place Park. Public Works Construct playground improvement ii. within Prairie Place Park pending contract Above. Mar 26 Public Works award. Continue implementation of iii. recommendations from 2023 Conservancy $20,000 Duration Public Works Management Plan. Page 14 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan G. Park/Conservancy System (CONTINUED) Support the development of active and passive park amenities that appeal to all. Objectives Evaluate the costs and benefits of an outdoor aquatic facility, including construction and operation. (3) Action Steps: Cost Timeline Assignment Meet with Community Partners to discuss Administrator i. cross promotional efforts for the None Sep 25 Parks and Recreation advancement of aquatics. Committee Review operational structure and funding ii. at the high school pool with the School None Mar 26 Administrator District. Develop strategy for fundraising following Administrator review with Community partners, Parks and Recreation iii. None Jun 26 operational structure at HS pool, and Committee other feedback provided. Public Works Develop and implement park master plans that prioritize future developments. (4) Action Steps: Cost Timeline Assignment Plan/design playground replacement at Parks and Recreation i. $200,000 Jun 26 Cedar Ridge Park. Committee Begin process to plan/design next phase Parks and Recreation of improvements within McFarland Park Committee ii. $100,000 Dec 26 pending transition of soccer operations to Public Works Community Park. Expand, enhance, and develop programs to increase access and promote greater use of the lakefront, (5) wetland conservancy, and waterways. Action Steps: Cost Timeline Assignment Construct canoe and kayak storage to be i. used for public rental at Lewis Park in $4,000 Apr 26 Public Works association with new public access. Evaluate options to introduce watercraft ii. rental adjacement lakefront and/or other TBD May 26 Public Works waterways. Page 15 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan H. Diversity, Equity, and Inclusion Create opportunities to advance initiatives that support the growth of diversity, equity, and inclusion within the Community and organization. Objectives Provide support for the ongoing development and utilization of the Diversity, Equity, and Inclusion (1) Committee. Action Steps: Cost Timeline Assignment Begin regular meetings with Community Administrator groups to improve community buy-in. i. TBD Jan 26 Identify opportunities to improve DEI Strategist relations. Develop a Language Access Plan, Policy Departments and/or Program to support diverse needs ii. and purposes by establishing clear TBD Jun 26 standards, resources, and training DEI Strategist through plain language. Develop and apply Equity in Events: Administrator Decision Making Guide to establish a iii. consistent framework for event hosting TBD Duration DEI Committee and/or participation through the DEI DEI Strategist Committee. Continued draft and development of a Diversity, Equity, and Inclusion (DEI) Framework. (2) Action Steps: Cost Timeline Assignment Creating the VOM DEI Annual Report to transparently showcase progress to the i. None. Sep 25 DEI Strategist community, departments, Board, committees, and staff. Establishing a comprehensive framework and definition for event planning and DEI Committee ii. execution led by the Village in N/A Duration collaboration with community DEI Strategist organizations. Aid Departments and other Community partners as needed to advance DEI iii. N/A Duration DEI Strategist Framework for programs, events, services, displays, and book rec. Page 16 of 17  2025/2026 - McFarland Strategic Implementation Plan Village Board Goals, Objectives, and Action Plan H. Diversity, Equity, and Inclusion (CONTINUED) Create opportunities to advance initiatives that support the growth of diversity, equity, and inclusion within the Community and organization. Objectives Work with Community Partners on the creation of a lasting land acknowledgement. (3) Action Steps: Cost Timeline Assignment Complete installation of plaques i. associated with recognition for land None. Sep 25 Public Works acknowledgement. Consider flag raising in association with proclamation for recognition of ii. $250 Oct 25 DEI Strategist Indigenous People's Day. Align with plaque recognition. Coordinate meeting with representatives of the Ho-Chunk Nation and/or other local iii. None. Jun 26 DEI Strategist groups either at Committee or Staff level. Continue discussions with School District on partnerships with the Village for the advancement of (4) diversity, equity, and inclusion within the Community. Action Steps: Cost Timeline Assignment Follow up with School District on their i. shift to addressing DEIB within school None. Sep 25 DEI Strategist Community. Meet with School Leadership to address ii. the District's shift and identify areas of None. Duration Administrator support. Continue discussion on areas of overlap and support amongst both entities that iii. None. Duration DEI Strategist align with the charge for the Committee. Page 17 of 17