CITY-COUNTY ADVISORY BOARD ON CLIMATE AND ECONOMIC EQUITY

200 E. Wells Street City of Milwaukee Milwaukee, Wisconsin 53202 Meeting Minutes CITY-COUNTY TASK FORCE ON CLIMATE AND ECONOMIC EQUITY Ald. Nik Kovac and Sup. Marcelia Nicholson, Co-Chairs Pam Fendt, Linda Frank, Julie Kerksick, Ted Kraig, Janet Meissner Pritchard, Supreme Moore Omokunde, Pamela Ritger, Erick Shambarger, Rafael Smith, and Freida Webb Staff Assistant: Linda Elmer, lelmer@milwaukee.gov, 414-286-2231 Legislative Liason: Luke Knapp, luke.knapp@milwaukee.gov, 414-286-8637 Google documents for this body can be found at : http://bit.ly/CCTFCEE Monday, April 19, 2021 11:00 AM Virtual Education and Outreach Work Group Join Zoom Meeting https://us02web.zoom.us/j/7807475204?pwd=bHo3d2ROdDJRT2VrRUNaS2xsdDhyUT09 1. Call to Order (5 minutes) ▪ Roll Call: Names will be taken from the Participant list ▪ Approval of Minutes from April 5, 2021 Notetaker: Bruce Wiggins 1. Call to Order 11:05AM  Roll Call: Present: Dynasty Caesar, Jennifer Evans, Linda Frank, Maithiilee Kanthi, Akira Mabon, Mandi McAlister, Supreme Moore Omokunde, Christopher Piszczek, Pam Ritger, Erick Shambarger, Rafael Smith, Bruce Wiggins Absent: George Martin, Stephanie Mercado  Approval of Minutes from April 5, 2021. The minutes were approved as written. 2. Information and Discussion (40 minutes) ▪ Preliminary Proposal for ARP funding approved by CCEE Task Force on April 14 i. Impact on community messaging ii. Video survey ▪ Presentation: effective messaging (time permitting) City of Milwaukee Page 1 CITY-COUNTY TASK FORCE ON Meeting Minutes April 19, 2021 CLIMATE AND ECONOMIC EQUITY  Evans gave a presentation on effective messaging. Researchers find that to be effective, messaging needs to be local and personal. Framing climate change as a “public health” issue appeals across all segments of the population. It is recommended for our messaging as an effective entry point for climate and equity. Turning data into a simple, unexpected, and emotional story are critical for presenting information. “K.I.S.S.” (Keep It Simple, Sweetie) is the message and image of the day. The slide deck will be available. The Group discussed what is effective in Milwaukee and the relationship to the vulnerability report being done by Clean Wisconsin. Ritger does not think it can be adjusted at this point.  Preliminary Proposal for ARP funding approved by CCEE Task Force on April 14 Rafael confirmed that the proposal, which was accepted by the Task Force last week, was put forth in order to capture funds from the American Rescue Plan. These ideas are short term actions, not the full plan that the Task Force is working on. Evans raised the question of modifying the text of the Climate Talk video to reflect the fact that we are not actively seeking new ideas or recommendations. Discussion leaned toward leaving the video as-is. Shambarger observed that there are some issues with the video, and only a few people have recorded responses. He and Evans will meet with Ben Stiller to discuss options for modifying the video. Evans asked if it is useful for her to continue to go to each Work Group to present the Video. The Group decided “Yes.” 3. Team Meetings (30 minutes) ▪ Events: Kick-off Event ▪ Outreach: Lead contact, update contact list, assignments  Events: Evans, Kanthi, McCalister, Mabon, Wiggins, Piszczek, Shambarger  Outreach: Frank, Omokunde, Smith, Ritger 4. Teams Report back: (15 minutes) ▪ Key decisions or action taken, next steps  Events: McAlister and Kanthi are the team leads, as previously decided. They presented a preliminary timeline for the kickoff event. The Team also discussed options for staffing and web site development. Kanthi will schedule a meeting before the next Work Group Meeting.  Outreach: Linda Frank will be the lead contact. They discussed the Network list of organizations that Frank and Evans compiled. This Team will meet between Work Group meetings. An invitation letter template is needed. (Note this was in the Shared Drive but not seen at the time.) 5. Action Items ▪ Homework: ▪ Next regular meeting 11:00AM May 3, 2021  Homework: follow-up with Teams  Next regular meeting 11:00AM May 3, 2021 Meeting adjourned at 12:35PM City of Milwaukee Page 2