CITY PLAN COMMISSION
Regular MeetingMilwaukee, WI · September 26, 2022
Minutes
809 N.Broadway, 1st Floor
City of Milwaukee Boardroom
Milwaukee, WI 53202
Meeting Minutes
CITY PLAN COMMISSION
STEPHANIE BLOOMINGDALE - CHAIR
ALLYSON NEMEC - VICE-CHAIR
Brianna Sas-Perez, Ranell Washington, Catrina Crane, Willie
Smith,and Tarik Moody
Chris Lee, Staff Assistant, 286-2232, clee@milwaukee.gov
Planning Division, 414-286-5726, planadmin@milwaukee.gov
Monday, September 26, 2022 1:30 PM 809 N.Broadway, 1st Floor Boardroom
This is also a virtual meeting.
Additional instructions, virtual access and registration information, and meeting details can
further be found on the City Plan Commission website: https://city.milwaukee.gov/CPC.
Those wishing to view the proceedings are able to do so via the City Channel - Channel 25
on Spectrum Cable, if available, or the internet, if available, at
https://city.milwaukee.gov/cityclerk/CityChannel.
Meeting convened at 1:30 p.m.
Present: 7 - Nemec, Sas-Perez, Crane, Washington, Bloomingdale, Moody, Smith
Also present:
Sam Leichtling, DCD Planning Division
Kristin Connelly, DCD Planning Division
Sydney Swift, DCD Planning Division
1. Review and approval of the previous meeting minutes from August 22, 2022.
The meeting minutes from August 22, 2022 were approved with a technical correction.
There was no objection.
Zoning - Public Hearing 1:30 PM
2. 220720 Resolution approving a request for a deviation from the performance
standards established by the Towne Corporate Park of Granville
Development Incentive Zone (DIZ) to allow outdoor storage for ABC
Supply Co., Inc., which intends to occupy the site located at 11200 West
Heather Avenue, on the north side of West Heather Avenue, east of North
Lauer Street, in the 9th Aldermanic District.
City of Milwaukee Page 1
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
Sponsors: THE CHAIR
Ms. Connelly presenting.
Appearing:
Don Jeziorski, ABC Supply
Atty. George Erwin, legal counsel
No public testimony.
Member Smith moved conditional approval, seconded by member Washington.
(Prevailed 7-0)
Condition:
The color of the fencing to be similar to the color of the building with review and
approval by staff.
A motion was made by Willie Smith, seconded by Ranell Washington, that this
Resolution be APPROVED CONDITIONALLY. This motion PREVAILED by the
following vote:
Aye: 7- Nemec, Sas-Perez, Crane, Washington, Bloomingdale, Moody, and Smith
No: 0
Zoning - Public Hearing 1:40 PM
3. 220719 Resolution approving a medical service facility use to allow Community
Medical Services to partner with Wisconsin Community Services at their
current location at 2610 West North Avenue and provide onsite
counseling and medical treatment services within the existing facility
located on the north side of West North Avenue, east of North 27th
Street, relative to a Development Incentive Zone (DIZ) known as North
Avenue Commerce Center, established by Section 295-91.0046 of the
former Milwaukee Code, in the 15th Aldermanic District.
Sponsors: THE CHAIR
Ms. Connelly presenting.
Appearing:
Jay Knetter, architect
Lesley Wimmer, Community Medical Services
Public testimony with concerns:
Malory Sanders testified with concerns over traffic, public safety, impact on school
children nearby, negative impact on the residential community, her being impacted due
to residing nearby the facility, and other non-residential areas not being considered for
the development.
Public testimony in support:
Startina White, Wisconsin Community Services
Maya Robinson, Wisconsin Community Services
City of Milwaukee Page 2
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
Member Sas-Perez moved approval, seconded by vice-chair Nemec. (Prevailed 7-0)
A motion was made by Brianna Sas-Perez, seconded by Allyson Nemec, that
this Resolution be APPROVED. This motion PREVAILED by the following vote:
Aye: 7- Nemec, Sas-Perez, Crane, Washington, Bloomingdale, Moody, and Smith
No: 0
Zoning - Public Hearing 1:50 PM
4. 220489 An ordinance relating to the Second Amendment to the General Planned
Development, GPD, known as Arena Master Plan to allow changes to the
zoning standards for Block 3 of the GPD and adjacent lands, located on
the west side of North Vel R. Phillips Avenue, north of West State Street,
in the 4th Aldermanic District.
Sponsors: THE CHAIR
Items 4 (CCFN 220489) and 5 (CCFN 220490) were held in companionship with one
another.
Member Moody recusing himself.
Mr. Leichtling presenting.
Appearing:
Joel Plant, Frank Productions
Peter Feigin, Milwaukee Bucks
Greg Uhen, EUA
Troy Jacoby, EUA
Public testimony in opposition:
Atty. John Wirth testified of inadequate design standards and activiation, potential
unwanted uses, and detrimental impact to Milwaukee Turner Hall.
Craig Peterson, representing Save Milwaukee's Music Scene, testified of public safety
and crime concerns relating to increased mass gatherings, lack of public safety plan,
people waiting in lines, violence and guns, and crowd control.
Emelio De Torre, Milwaukee Turner Hall, testified on negative impact on revenues,
operation, and potentially construction damage to Milwaukee Turner Hall due to the
new venue.
Adam Peterman, Stellar Park Events, testified of the new venue negatively impacting
neighboring businesses, driving them out of business, oversaturation of shows, and
competing with other local venues.
Atty. David Halbrooks testified on the availability of other local venues, that the new
venue is not needed, deviation from original GPD plan of hotel and housing for Block
3, increased competition and bidding, monopolization, inadequate design plans, and
public safety concerns due to the new venue and Live Nation.
City of Milwaukee Page 3
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
Arthur Heitzer, Milwaukee Turner Hall, testified with concerns over physical access to
Milwaukee Turner Hall due to Fiserv Forum events, of experiencing this issue in the
past, that the new venue would exacerbate the issue, devation from the original GPD
plan, and lack of a traffic analysis plan.
Al Godshaw, Milwaukee Turner Hall, testified of a lack of community outreach.
Chris Ahmuty, Turner Ballroom Preservation Trust, testified on a lack of coordination
with Milwaukee Turner Hall overall, with the special feature, with Lot 2, no traffic impact
study, streetcar extension (if any), and unresolved questions.
Jeff Pawlinski, West Town resident and former Milwaukee Common Councilperson,
testified of wrong timing for the project, the city having adequate live entertainment
venues, the new venue is unneeded, potential higher prices for events, potential
outpricing of other local venues, and not being aware of this project.
Kristina Fung, Milwaukee Turner Hall, testified on public safety concerns and security
issues with the Milwaukee Bucks Deer District gatherings negatively impacting
neighboring facilities, especially a shooting near Milwaukee Turner Hall.
Roger Hyman, downtown resident, testified that no new live music event was needed.
Public testimony in support:
Peter Rickman, Milwaukee Area Service and Hospitality Workers Organization,
testified of increased union job opportunities and family supported hospitality and
entertainment service employment for city residents with the addition of the new venue.
Atty. Brian Randall, David Kuelthau, testified that the DPD meets all requirements and
needed more work for the future, height modification being considerate of Milwaukee
Turner Hall, and taller development being on Lot 4 being more appropriate.
Member Washington moved conditional approval.
Conditions:
Developer to complete a traffic analysis impact study including pedestrian movement,
make adjustments/updates to exhibits (including ingress, egress, and pedestrian
access) as required by staff, submit information on a public safety plan, and make
revisions to enhance the interim design feature. Conditions to be fulfilled prior to
consideration by the Zoning, Neighborhoods and Development Committee.
There was no second. Motion failed due to a lack of a second.
Also appearing:
Lafayette Crump, DCD Commissioner
Dawn Schmidt, DPW
Member Washington moved conditional approval, seconded by member Crane.
(Prevailed 3-2-2) Noes - Nemec, Smith; Abstaining - Moody, Bloomingdale
Conditions:
•The applicant submitting the DPW-requested Traffic Impact Analysis, and
City of Milwaukee Page 4
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
incorporating any resulting adjustments to ingress/egress and loading/unloading areas
into the final Exhibits that will be presented to the Zoning, Neighborhoods and
Development Committee for approval.
•Making any required updates to the GPD exhibits to reflect final adjustments to the
pedestrian and emergency vehicle access agreement areas to align with the final form
of the access agreements being negotiated by the City and applicant.
•That the Traffic Impact Analysis include a specific analysis of potential changes to
pedestrian flows through the Arena District and Entertainment Block caused by the
new venue, and identity any necessary steps to ensure that appropriate public safety
measures are in place to facilitate this additional pedestrian traffic.
•That a preliminary safety plan for the venue be submitted to the file to be considered
as part of the project review at ZND. This document would supplement the ZND review
of this proposal, but remain distinct from the GPD/DPD zoning exhibits.
•That the applicant propose additional interim treatments and/or enhanced wall designs
for the eastern façade of the concert venue (via the DPD) and the vacant land on Lot 2
adjacent to Vel Philipps Avenue (via the GPD).
•That the applicant identify within the GPD zoning document additional actions that will
be taken to further improve or activate Lot 3 on an interim basis if development has
not occurred by a future date to be specified in the GPD document.
A motion was made by Ranell Washington, seconded by Catrina Crane, that
this Ordinance be APPROVED CONDITIONALLY. This motion PREVAILED by
the following vote:
Aye: 3- Sas-Perez, Crane, and Washington
No: 2- Nemec, and Smith
Abstain: 2- Bloomingdale, and Moody
A motion was made by Ranell Washington, seconded by Catrina Crane, that
this Ordinance be REFERRED TO to the ZONING, NEIGHBORHOODS &
DEVELOPMENT COMMITTEE . This motion PREVAILED by the following vote:
Aye: 3- Sas-Perez, Crane, and Washington
No: 2- Nemec, and Smith
Abstain: 2- Bloomingdale, and Moody
5. 220490 An ordinance relating to the change in zoning from General Planned
Development, GPD, to a Detailed Planned Development, DPD, known
as Block 3-Arena Master Plan, Phase 1 for development of a music
venue and associated elements on a portion of 1001 North Vel R.
Phillips Avenue, on the west side of North Vel R. Phillips Avenue, north of
West State Street, in the 4th Aldermanic District.
Sponsors: THE CHAIR
Items 4 (CCFN 220489) and 5 (CCFN 220490) were held in companionship with one
another.
City of Milwaukee Page 5
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
Member Moody recusing himself.
Mr. Leichtling presenting.
Appearing:
Joel Plant, Frank Productions
Peter Feigin, Milwaukee Bucks
Greg Uhen, EUA
Troy Jacoby, EUA
Public testimony in opposition:
Atty. John Wirth testified of inadequate design standards and activiation, potential
unwanted uses, and detrimental impact to Milwaukee Turner Hall.
Craig Peterson, representing Save Milwaukee's Music Scene, testified of public safety
and crime concerns relating to increased mass gatherings, lack of public safety plan,
people waiting in lines, violence and guns, and crowd control.
Emelio De Torre, Milwaukee Turner Hall, testified on negative impact on revenues,
operation, and potentially construction damage to Milwaukee Turner Hall due to the
new venue.
Adam Peterman, Stellar Park Events, testified of the new venue negatively impacting
neighboring businesses, driving them out of business, oversaturation of shows, and
competing with other local venues.
Atty. David Halbrooks testified on the availability of other local venues, that the new
venue is not needed, deviation from original GPD plan of hotel and housing for Block
3, increased competition and bidding, monopolization, inadequate design plans, and
public safety concerns due to the new venue and Live Nation.
Arthur Heitzer, Milwaukee Turner Hall, testified with concerns over physical access to
Milwaukee Turner Hall due to Fiserv Forum events, of experiencing this issue in the
past, that the new venue would exacerbate the issue, devation from the original GPD
plan, and lack of a traffic analysis plan.
Al Godshaw, Milwaukee Turner Hall, testified of a lack of community outreach.
Chris Ahmuty, Turner Ballroom Preservation Trust, testified on a lack of coordination
with Milwaukee Turner Hall overall, with the special feature, with Lot 2, no traffic impact
study, streetcar extension (if any), and unresolved questions.
Jeff Pawlinski, West Town resident and former Milwaukee Common Councilperson,
testified of wrong timing for the project, the city having adequate live entertainment
venues, the new venue is unneeded, potential higher prices for events, potential
outpricing of other local venues, and not being aware of this project.
Kristina Fung, Milwaukee Turner Hall, testified on public safety concerns and security
issues with the Milwaukee Bucks Deer District gatherings negatively impacting
neighboring facilities, especially a shooting near Milwaukee Turner Hall.
Roger Hyman, downtown resident, testified that no new live music event was needed.
City of Milwaukee Page 6
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
Public testimony in support:
Peter Rickman, Milwaukee Area Service and Hospitality Workers Organization,
testified of increased union job opportunities and family supported hospitality and
entertainment service employment for city residents with the addition of the new venue.
Atty. Brian Randall, David Kuelthau, testified that the DPD meets all requirements and
needed more work for the future, height modification being considerate of Milwaukee
Turner Hall, and taller development being on Lot 4 being more appropriate.
Member Washington moved conditional approval.
Conditions:
Developer to complete a traffic analysis impact study including pedestrian movement,
make adjustments/updates to exhibits (including ingress, egress, and pedestrian
access) as required by staff, submit information on a public safety plan, and make
revisions to enhance the interim design feature. Conditions to be fulfilled prior to
consideration by the Zoning, Neighborhoods and Development Committee.
There was no second. Motion failed due to a lack of a second.
Also appearing:
Lafayette Crump, DCD Commissioner
Dawn Schmidt, DPW
Member Washington moved conditional approval, seconded by member Crane.
(Prevailed 3-2-2) Noes - Nemec, Smith; Abstaining - Moody, Bloomingdale
Conditions:
•The applicant submitting the DPW-requested Traffic Impact Analysis, and
incorporating any resulting adjustments to ingress/egress and loading/unloading areas
into the final Exhibits that will be presented to the Zoning, Neighborhoods and
Development Committee for approval.
•Making any required updates to the GPD exhibits to reflect final adjustments to the
pedestrian and emergency vehicle access agreement areas to align with the final form
of the access agreements being negotiated by the City and applicant.
•That the Traffic Impact Analysis include a specific analysis of potential changes to
pedestrian flows through the Arena District and Entertainment Block caused by the
new venue, and identity any necessary steps to ensure that appropriate public safety
measures are in place to facilitate this additional pedestrian traffic.
•That a preliminary safety plan for the venue be submitted to the file to be considered
as part of the project review at ZND. This document would supplement the ZND review
of this proposal, but remain distinct from the GPD/DPD zoning exhibits.
•That the applicant propose additional interim treatments and/or enhanced wall designs
for the eastern façade of the concert venue (via the DPD) and the vacant land on Lot 2
adjacent to Vel Philipps Avenue (via the GPD).
•That the applicant identify within the GPD zoning document additional actions that will
City of Milwaukee Page 7
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
be taken to further improve or activate Lot 3 on an interim basis if development has
not occurred by a future date to be specified in the GPD document.
A motion was made by Ranell Washington, seconded by Catrina Crane, that
this Ordinance be APPROVED CONDITIONALLY. This motion PREVAILED by
the following vote:
Aye: 3- Sas-Perez, Crane, and Washington
No: 2- Nemec, and Smith
Abstain: 2- Bloomingdale, and Moody
A motion was made by Ranell Washington, seconded by Catrina Crane, that
this Ordinance be REFERRED TO to the ZONING, NEIGHBORHOODS &
DEVELOPMENT COMMITTEE . This motion PREVAILED by the following vote:
Aye: 3- Sas-Perez, Crane, and Washington
No: 2- Nemec, and Smith
Abstain: 2- Bloomingdale, and Moody
Comprehensive Planning - Public Hearing 2:20 PM
6. 220632 Substitute resolution creating Business Improvement District No. 53
(Deer District), and approving its Initial Operating Plan, in the 4th
Aldermanic District.
Sponsors: Ald. Bauman
Appearing:
Ken Little, DCD Neighborhood Business Development
Michael Belot, Milwaukee Bucks
No public testimony.
Member Smith moved approval, seconded by vice-chair Nemec . (Prevailed 7-0)
A motion was made by Willie Smith, seconded by Allyson Nemec, that this
Resolution be RECOMMENDED FOR ADOPTION AND ASSIGNED to the
COMMUNITY & ECONOMIC DEVELOPMENT COMMITTEE . This motion
PREVAILED by the following vote:
Aye: 7- Nemec, Sas-Perez, Crane, Washington, Bloomingdale, Moody, and Smith
No: 0
Miscellaneous
7. 220741 Resolution approving the 2023 City Plan Commission meeting dates.
Sponsors: THE CHAIR
Proposed meeting dates for 2023 as follows:
City of Milwaukee Page 8
CITY PLAN COMMISSION Meeting Minutes September 26, 2022
January 23
February 13
March 6
March 27
April 24
May 15
June 5
June 26
July 17
August 21
September 25
October 16
November 6
December 4
Member Sas-Perez moved approval, seconded by member Smith. (Prevailed 7-0)
A motion was made by Brianna Sas-Perez, seconded by Willie Smith, that this
Resolution be APPROVED. This motion PREVAILED by the following vote:
Aye: 7- Nemec, Sas-Perez, Crane, Washington, Bloomingdale, Moody, and Smith
No: 0
Meeting adjourned at 6:34 p.m.
Chris Lee, Staff Assistant
Council Records Section
City Clerk's Office
This meeting can be viewed in its entirety through the City's Legislative Research Center at
http://milwaukee.legistar.com/calendar.
City of Milwaukee Page 9
Agenda
809 N.Broadway, 1st Floor
City of Milwaukee Boardroom
Milwaukee, WI 53202
Meeting Agenda
CITY PLAN COMMISSION
STEPHANIE BLOOMINGDALE - CHAIR
ALLYSON NEMEC - VICE-CHAIR
Brianna Sas-Perez, Ranell Washington, Catrina Crane, Willie
Smith,and Tarik Moody
Chris Lee, Staff Assistant, 286-2232, clee@milwaukee.gov
Planning Division, 414-286-5726, planadmin@milwaukee.gov
Monday, September 26, 2022 1:30 PM 809 N.Broadway, 1st Floor Boardroom
This is also a virtual meeting.
Additional instructions, virtual access and registration information, and meeting details can further
be found on the City Plan Commission website: https://city.milwaukee.gov/CPC. Those wishing to
view the proceedings are able to do so via the City Channel - Channel 25 on Spectrum Cable, if
available, or the internet, if available, at https://city.milwaukee.gov/cityclerk/CityChannel.
1. Review and approval of the previous meeting minutes from August 22, 2022.
Zoning - Public Hearing 1:30 PM
2. 220720 Resolution approving a request for a deviation from the performance
standards established by the Towne Corporate Park of Granville
Development Incentive Zone (DIZ) to allow outdoor storage for ABC Supply
Co., Inc., which intends to occupy the site located at 11200 West Heather
Avenue, on the north side of West Heather Avenue, east of North Lauer
Street, in the 9th Aldermanic District.
Sponsors: THE CHAIR
This is a public hearing. Those wishing to provide testimony during the meeting may do
so in-person or should visit the City Plan Commission website
(https://city.milwaukee.gov/CPC) for details on how to register and access the webinar
platform to provide virtual testimony during the meeting. Those wishing to provide
testimony relating to this matter may alternatively do so by e-mailing Planning staff at
PlanAdmin@milwaukee.gov at least one business day prior to the start of the meeting.
Zoning - Public Hearing 1:40 PM
City of Milwaukee Page 1 Printed on 9/14/2022
CITY PLAN COMMISSION Meeting Agenda September 26, 2022
3. 220719 Resolution approving a medical service facility use to allow Community
Medical Services to partner with Wisconsin Community Services at their
current location at 2610 West North Avenue and provide onsite counseling
and medical treatment services within the existing facility located on the
north side of West North Avenue, east of North 27th Street, relative to a
Development Incentive Zone (DIZ) known as North Avenue Commerce
Center, established by Section 295-91.0046 of the former Milwaukee
Code, in the 15th Aldermanic District.
Sponsors: THE CHAIR
This is a public hearing. Those wishing to provide testimony during the meeting may do
so in-person or should visit the City Plan Commission website
(https://city.milwaukee.gov/CPC) for details on how to register and access the webinar
platform to provide virtual testimony during the meeting. Those wishing to provide
testimony relating to this matter may alternatively do so by e-mailing Planning staff at
PlanAdmin@milwaukee.gov at least one business day prior to the start of the meeting.
Zoning - Public Hearing 1:50 PM
4. 220489 An ordinance relating to the Second Amendment to the General Planned
Development, GPD, known as Arena Master Plan to allow changes to the
zoning standards for Block 3 of the GPD and adjacent lands, located on
the west side of North Vel R. Phillips Avenue, north of West State Street, in
the 4th Aldermanic District.
Sponsors: THE CHAIR
This is a public hearing. Those wishing to provide testimony during the meeting may do
so in-person or should visit the City Plan Commission website
(https://city.milwaukee.gov/CPC) for details on how to register and access the webinar
platform to provide virtual testimony during the meeting. Those wishing to provide
testimony relating to this matter may alternatively do so by e-mailing Planning staff at
PlanAdmin@milwaukee.gov at least one business day prior to the start of the meeting.
5. 220490 An ordinance relating to the change in zoning from General Planned
Development, GPD, to a Detailed Planned Development, DPD, known as
Block 3-Arena Master Plan, Phase 1 for development of a music venue
and associated elements on a portion of 1001 North Vel R. Phillips
Avenue, on the west side of North Vel R. Phillips Avenue, north of West
State Street, in the 4th Aldermanic District.
Sponsors: THE CHAIR
This is a public hearing. Those wishing to provide testimony during the meeting may do
so in-person or should visit the City Plan Commission website
(https://city.milwaukee.gov/CPC) for details on how to register and access the webinar
platform to provide virtual testimony during the meeting. Those wishing to provide
testimony relating to this matter may alternatively do so by e-mailing Planning staff at
PlanAdmin@milwaukee.gov at least one business day prior to the start of the meeting.
Comprehensive Planning - Public Hearing 2:20 PM
City of Milwaukee Page 2 Printed on 9/14/2022
CITY PLAN COMMISSION Meeting Agenda September 26, 2022
6. 220632 Substitute resolution creating Business Improvement District No. 53 (Deer
District), and approving its Initial Operating Plan, in the 4th Aldermanic
District.
Sponsors: Ald. Bauman
This is a public hearing. Those wishing to provide testimony during the meeting may do
so in-person or should visit the City Plan Commission website
(https://city.milwaukee.gov/CPC) for details on how to register and access the webinar
platform to provide virtual testimony during the meeting. Those wishing to provide
testimony relating to this matter may alternatively do so by e-mailing Planning staff at
PlanAdmin@milwaukee.gov at least one business day prior to the start of the meeting.
Miscellaneous
7. 220741 Resolution approving the 2023 City Plan Commission meeting dates.
Sponsors: THE CHAIR
This meeting may be webcast live at www.milwaukee.gov/channel25.
Upon reasonable notice, efforts will be made to accommodate the needs of persons with disabilities
through sign language interpreters or auxiliary aids. For additional information or to request this
service, contact the Administration Office at 286-5800, (FAX) 286-0851 or by writing to the
Coordinator at City Development, 809 N. Broadway, Milwaukee, WI 53202.
Persons engaged in lobbying as defined in s. 305-43-4 of the Milwaukee Code of Ordinances are
required to register with the City Clerk's Office License Division. Registered lobbyists appearing
before a Common Council committee are required to identify themselves as such. More information
is available at http://city.milwaukee.gov/Lobbying.
City of Milwaukee Page 3 Printed on 9/14/2022