EDAC

City of Pekin REGULAR ECONOMIC DEVELOPMENT ADVISORY COMMITTEE MEETING MONDAY, OCTOBER 13, 2025 12:00 PM 1. Pledge of Allegiance 2. Call to Order 3. Approve Agenda 4. Approval of Minutes 4.1. Minutes of the EDAC Meeting on August 11, 2025 5. Public Input 6. Consent Agenda 6.1. Monthly Staff Report 6.2. Greater Peoria EDAC Updates 6.3. Quarterly Strategic Plan Scorecard 7. New Business 7.1. Marketing Update 7.2. Small Business Support 7.3. Lutticken Development - Small Opportunities 7.4. Riverway Business Park Subdivision 7.5. Pekin Airport Development 8. Any Other Business to Come Before the Commission 9. Adjourn Page 1 of 29 Page 2 of 29 Page 3 of 29 Page 4 of 29  REQUEST FOR COUNCIL ACTION Agenda Date: October 13, 2025 To: Members of the Economic Development Advisory Committee From: Joshua Wray, Economic Development Director AGENDA ITEM: Monthly Staff Report DESCRIPTION: Commercial • The City celebrated several grand openings / ribbon cuttings including Chipotle, Marshall's, Ross Dress for Less, Better Benefits Group, and Go Vino Bar & Grill. • Retail Strategies presented staff their completed recruitment strategy. They are active in discussions with two retailers for Pekin sites. • The City sold the 1-acre stormwater site in front of Menards to JPG Commercial Realty who has plans for 2-3 retail tenants. The stormwater infrastructure will be modified appropriately to move the detention pond across Court Street. • JPG Commercial Realty is also looking at several other sites along Court Street for retail development. • The Center for Prevention of Abuse has shown staff preliminary plans for construction. They expect to break ground in the spring. • City Council awarded TIF grants recommended by EDAC to Pottsies Place, Phat Jax Custom Cycle, and TCRC. Sangallis Steakhouse rescinded their grant application in favor of applying for a forgivable loan based on sales tax generated, which was approved by City Council. Industrial • Staff met with a small, local business interested in expanding their operation and leaning into their manufacturing side. They are potentially going to purchase the 5-acre property near the water tower in the Riverway Business Park. • Staff met with Canadian National Railway to discuss options for extending rail service to an existing business in the Riverway Business Park. • Excalibur Seasoning has broken ground on their new R&D facility. • Epic Medical visited Pekin at the end of September. They have hired a general contractor out of St. Louis as well as an architect and engineer. They hope to start grading the site this fall. Site plans for phase 1 are supposed to be submitted in October. Residential • A third residential developer has inquired about building in the Lutticken property. Staff plans Page 5 of 29  to connect with them again in November to discuss ideas. Other • The City has retained Giffin Reeise Engineering as a full-time, outsourced engineering firm to replace the internal city engineer and asst. city engineer positions. • Mr. Wray volunteered at the 9th annual CareerSpark event hosted by Greater Peoria EDC and Junior Achievement of Central Illinois. • The CEDS committee met and reviewed the SWOT analysis for the region. • The Big Table community input event for the CEDS will be held Friday, October 17, 8am- 5pm at Four Points Sheridan Peoria. There are also rural sessions in El Paso on October 28, in Havana on November 13, and in Tremont on December 10. Registration closes October 15. • The City attended the Illinois Municipal League conference in Chicago. Five staff members, the Mayor, and three City Council members were present. Mr. Wray attended session regarding legal issues in development and retail growth. City Council members attended sessions on administering TIF districts. • Mr. Wray serves on the Illinois Fermentation and Agricultural Biomanufacturing Hub's strategy council and its infrastructure council. Both councils had meetings in September to discuss organizational planning and to identify infrastructure needs for the region to support this industry. • Council members Fletcher and Nutter met with Mr. Wray to inquire about staff approval of some TIF agreements. Currently, all TIF agreements with private entities are sent to City Council for review and approval. Their idea is to give staff the authority to approve small agreements within budget so they don't all have to go through the entire Council process. Staff is investigating if this is allowable under the TIF Act. Page 6 of 29  REQUEST FOR COUNCIL ACTION Agenda Date: October 13, 2025 To: Members of the Economic Development Advisory Committee From: AGENDA ITEM: Greater Peoria EDAC Updates DESCRIPTION: Greater Peoria EDC Weekly Update, 9/12/25 Greater Peoria EDC Weekly Update, 9/19/25 Greater Peoria EDC Weekly Update, 9/26/25 Greater Peoria EDC Weekly Update, 10/3/25 Greater Peoria EDC Weekly Update, 10/10/25 Page 7 of 29  Pekin Economic Development Strategic Plan Scorecard - October 10, 2025 Plan ID Objective Baseline Goal / Deliverable Target Date Status G2 S3 O3 Finish reorganization of Riverway Business Park regulations. Land covenants in place Record covenant removal Q1 2025 Complete G1 S2 O1 Identify target industries. None Industry list Q2 2025 None G1 S2 O2 Fund at least $40,000 annually for multi-year economic development marketing plan. - $40,000 in budget Q2 2025 Complete G1 S2 O4 Identify and perform retention visits with top 10 employers and top 10 tax revenue generating businesses. - All visits complete Q2 2025 Businesses identified Pekin Chamber; GPEDC, Chamber, GPEDC, G2 S1 O1 Maintain memberships with regional and national economic development organizations. Q2 2025 All but APA PACVB PACVB, IEDA, APA Court St reconstruction G2 S2 O3 Spend at least $5 million annually for infrastructure improvements. - End of FY Review Q2 2025 underway Pages for incentives, Webiste to go live in G3 S1 O3 Create user-friendly website for available properties, incentives, and workforce info. Website live Q2 2025 RWBP, and Lutticken October 2025 G2 S1 O4 Stand-up cooperative with neighboring cities and taxing bodies regarding the Lutticken Property development. None First meeting report Q3 2025 None Webpage with list of Webiste to go live in G3 S1 O1 Publish small business resource webpage. Final webpage live Q3 2025 resource links October Vacanies in engineering Engineering filled; G3 S3 O2 Full staff development related positions. All positions filled Q3 2025 and building vacancy in building G1 S1 O6 Create multiyear tourism strategy. None Strategy adoption Q4 2025 Complete G1 S2 O2 Attend 2 regional or national trade shows per year. - 2+ shows/events Q4 2025 0 G2 S3 O1 Maintain building code updated to one of most recent two code cycles. 2015 ed. 2021 ed. Q4 2025 2015 ed. G3 S1 O2 Host town hall regarding business / development topics. - Townhall event Q4 2025 planned for 10/23 G3 S3 O1 Send development staff to professional development training at least annually. - Training completion Q4 2025 Complete for 2025 G3 S3 O3 Retain outsourced engineering and law firms to handle spikes in development activity. Law firm retained Agreements approved Q4 2025 Complete Discussing with Alto, Port G2 S2 O4 Identify opportunities for improvements to railroad, airport, and river transportation systems. - Opportunity list Q1 2026 District, Pekin Airport, and CN Rail G1 S1 O5 Create entrepreneurship program. Sponsor to SmartStart Program kick-off Q4 2026 Sponsor to SmartStart 2026 G2 S2 O2 Complete proactive engineering studies for available sites of 10+ acres. None All studies complete Q4 2026 None Waiting for building code G3 S2 O1 Publish commercial/residential development guides to create centralized sources for development regulations. - Guides published Q4 2026 update G3 S2 O2 Consolidate permitting and licensing systems. Three separate systems System launch Q4 2026 Three separate systems Need to plan funding for 2028 2027 G2 S2 O1 Complete a new comprehensive land use plan. - Plan adoption Q4 2027 FY27 G2 S3 O2 Perform holistic review of zoning code and make recommendations for changes to modern regulations. - ZBA recommendation Q4 2028 - G1 S1 O1 Net 100 additional homes including 20 multifamily units. - 100 Q4 2030 6 G1 S1 O2 Net $18 million increase in industrial EAV. $12,078,077 $30,078,077 Q4 2030 reported annually 2023 G1 S1 O3 Reduce retail trade gap by 20%. $51,560,963 $41,248,770 Q4 2030 reported annually G1 S1 O4 Net 100 additional jobs. 10,729 10,829 Q4 2030 reported annually G2 S1 O2 Participate in creation of Comprehensive Economic Development Strategy with Greater Peoria EDC - CEDS update ongoing Attended October mtg ongoing G2 S1 O3 Attend regional economic development meetings or events at least monthly. - Event info in monthly ongoing 2 in September report Completed / On Pace for Completion Behind Pace for Completion Incomplete Not Started Page 8 of 29  REQUEST FOR COUNCIL ACTION Agenda Date: October 13, 2025 To: Members of the Economic Development Advisory Committee From: Joshua Wray, Economic Development Director AGENDA ITEM: Marketing Update DESCRIPTION: The City Council adopted the brand concept recommended by EDAC. McDaniels has prepared the attached brand standards manual that will be up for final approval by City Council. The Tourism Committee and Beautification Committee have begun looking at new city welcome signs, and the new website to be launched this month will incorporate the new branding. Staff will also send this to Retail Strategies to be incorporated in their materials for Pekin. Page 9 of 29 Page 10 of 29  The Brand Promise pekin Proud When you live in a place you love, it’s hard to hide your sense of pride. Whether it’s the homes that house us, what our manufacturers make, or the trusted teachers that train tomorrow’s talent, we are truly proud of the many places and spaces and even greater faces that make Pekin, Illinois, great. From the time our town was first settled in 1824, Pekin propelled itself into a powerhouse of agriculture, manufacturing, and insurance. Always evolving. Always changing. Always thriving. Located near the center of Illinois, Pekin is all at once near everything while being like nowhere else. Surrounded by bountiful farms and bordered by the banks of the Illinois River, our urban spaces blend beautifully with natural places, including preserves and flower-filled parks, earning us the title of Marigold City. And whether your place in Pekin has been a journey of generations or experienced as a new neighbor or a gracious guest, we welcome all and encourage all to be Pekin Proud. 2 City of pekin brand guidelines Page 11 of 29  visual 01 Identity the logo logo Variations clear space Incorrect usage Department logos brand colors typography brand elements 3 City of pekin brand guidelines Page 12 of 29 01 visual Identity 1. BADGE LOGO Logo Variations The logo can be used in a variety of colors and sizes as well as in (1) badge and (2) horizontal variations. There is also a (3) social icon variation. Both the badge and horizontal logo variations include versions with the tagline. When choosing which version of the logo to use, take into account the other images and colors that will be used in conjunction with the logo 2 . HORIZONTAL LOGO and choose the option that works best. 3. SOCIAL ICON LOGO 4 City of pekin brand guidelines Page 13 of 29 5 City of pekin brand guidelines Page 14 of 29 01 visual Identity CLEAR SPACE 3" Logo Size & Clear Space To ensure readability, never reproduce the City of Pekin logo smaller than 1.5" wide for the horizontal logo or 1" tall for the badge logo. Always maintain a clear space around the logo. This prevents text, illustrations, photos, or other elements from interfering with the logo’s legibility. More space is generally preferred. For the logo, the height of the first two petals of the marigold flower graphic should be used as a measure to determine the minimum amount of space required between the logo and other elements and text. MINIMUM SIZE 1.5" WIDE 1" TALL 6 City of pekin brand guidelines Page 15 of 29 01 visual Identity Incorrect Logo Usage Following are some examples of how NOT to apply the City of Pekin logo. A good rule to follow is to only use an approved version Do not squeeze, stretch, pinch, Do not change or alter of the logo and never modify it. or distort the logo. colors in any way. Do not change the font or Do not alter the logo, add, typesetting in the logo. or remove any elements. Do not apply the logo to a colored Do not apply the logo to a busy background that is not in the brand colors. photo background. 7 City of pekin brand guidelines Page 16 of 29 01 visual Identity Department Logos Also included in the logo package are logo variations for the following entities. 1. Public Works Department 2. Police Department 3. Fire Department 4. Municipal Airport 5. Community Development 6. Economic Development Each logo contains a badge and horizontal version set in a variety of colors. All visual identity rules and guidelines apply. 8 City of pekin brand guidelines Page 17 of 29  Brand Colors 01 visual Identity Brick Road Marigold Cornstalk Historic Maroon Red Yellow Off-White CMYK: 23 90 99 50 CMYK: 8 93 100 1 CMYK: 0 42 92 0 CMYK: 2 4 11 0 RGB: 114 32 12 RGB: 219 56 38 RGB: 250 162 47 RGB: 248 240 225 Hex#: 72200c Hex#: db3826 Hex#: faa22f Hex#: f8f0e1 Riverway Lagoon Midwest Coal Mine Blue Dark Blue Tan Black CMYK: 50 29 31 1 CMYK: 88 69 54 55 CMYK: 20 34 57 0 CMYK: 64 66 70 71 RGB: 134 158 163 RGB: 25 47 59 RGB: 206 167 122 RGB: 44 36 31 Hex#: 869ea3 Hex#: 192f3b Hex#: cea77a Hex#: 2c241f 9 City of pekin brand guidelines Page 18 of 29 01 visual Identity HEADLINE FONT SUB-HEADLINE FONT Typography The right typeface, used consistently, Aa Bb Cc Aa Bb Cc creates an effective presence and provides n exa rust san s bl ack ROK K I TT MEDI UM a sense of familiarity for the audience. It Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii will also provide a consistent look and feel Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Rr throughout all communications. Ss Tt Uu Vv Ww Xx Yy Zz Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 0123456789 ACCENT FONT ACCENT FONT BODY COPY Aa Bb Cc Aa Bb Cc Aa Bb Cc Adult Skate rift medium GAMAY BOOK Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Jj Kk Ll Mm Nn Oo Pp Qq Jj Kk Ll Mm Nn Oo Pp Qq Ss Tt Uu Vv Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy Zz Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 0123456789 0123456789 10 City of pekin brand guidelines Page 19 of 29 01 visual Identity The font Adult Skate can be used for accent sentences or call-out words. For accent copy use Adult Skate. This font can also be paired with the Use Nexa rust headline font. Can be used in yellow, red, or off-white. The font Nea Rust Sans can be used for headlines in red or off-white. sans in red for the headline. The font Rokkitt in the weight "medium", in regular case can be used for sub- heads. Can be used in maroon for light For subhead copy, use Rokkitt backgrounds or in tan and off-white for dark backgrounds. medium in maroon or tan. The font Gamay in the weight “book” can be used for body copy. Setting the body copy size no smaller than 9 pt in either off-white or off-black creates a cohesive look. For body copy, use the font Gamay in the weight "book" in either off-white or Example: Ariste doluptius, ommolut ad qui quate nis maio blaut platem exces estiis ut off-black. For hightlighed words or for contrast issues, use the weight "medium". unt. Uciissum assint facium quis eum faceptum facit aliqui to occatur? Liquodis nihil molorenduci dolorecti od et adit voluptas et liberfe rumqui quam volorumquae plique lictur, aturibus diam rem nus eatempo ritaqua sperferibus doluptur, nam faceritatur. • Use rift in medium for lists, cations, or quotes. The font Rift in the weight "medium" can be used for lists, captions, quotes, • Lists or captions can be used in any dark blue, maroon, or small special callouts. or in off-white on a darker background. • Neat, tidy, and ordered — this is how a list could look! 11 City of pekin brand guidelines Page 20 of 29 01 visual Identity Brand Elements Texture The brand texture can be used as a repeated brand element on print, digital, and merchandise. The texture is drawn from the pattern of denim jeans to represent the blue collar industry. The texture can be used in multiple colors. The texture can be be used on top of a branded color area color or over white. Pattern The brand pattern can be used on merchandise and in medium to large printed design pieces. This pattern contains elements that represent Pekin; a bass for the Illinois River, columns for the courthouse and high school, a corn pattern for the agriculture industry, and a tree to represent the amazing parks. The pattern can also be split into individual square icons to be used on the website or other elements. Brand Graphic The Marigold City graphic can be used on merchandise or in printed materials as a design element. The graphic typography can be used in multiple colors but the marigold icon should always stay in it's orginal colors. 12 City of pekin brand guidelines Page 21 of 29  The brand stationery signage in use apparel & merchandise 13 City of pekin brand guidelines Page 22 of 29 02 the brand in use Stationery The stationery kit includes letterhead and business card designs. The business card sample is 3.5" x 2" and the letterhead should be printed on 8.5" x 11" paper. An email signature design can be used as well. Custom pens are also a good way to advertise your brand to reach multiple audiences. 14 City of pekin brand guidelines Page 23 of 29 02 the brand in use Signage The City of Pekin brand identity can be used in signage that creates eye-catching advertisements for the city such as pole banner design, downtown wayfinding signage, vinyl decals on vechicles and windows, and structrual welcome signs at all entrances to the City of Pekin. 15 City of pekin brand guidelines Page 24 of 29 02 the brand in use Apparel & Merchandise The largest category for promotional products is apparel such as hoodies, shirts, jackets, and hats. Each item should feature a City of Pekin logo version that fits best. Promotional merchandise and products branded with the City of Pekin logo can be distributed to employees and visitors to promote the City of Pekin. Such products are often called "swag" and can also be distributed as handouts at trade shows, during sales calls and presentations, and at events. 16 City of pekin brand guidelines Page 25 of 29 Brand guidelines developed Questions? Contact: for the City of Pekin info@mcdmarketing.com COPYRIGHT 2025 by McDaniels Marketing. or call 309-346-4230. Page 26 of 29  REQUEST FOR COUNCIL ACTION Agenda Date: October 13, 2025 To: Members of the Economic Development Advisory Committee From: Joshua Wray, Economic Development Director AGENDA ITEM: Small Business Support DESCRIPTION: The Mayor would like the Committee to brainstorm ideas for initiatives, policies, etc. to support small business in Pekin. Current programs include the annual commercial building improvement grants funded by TIFs as well as the City-sponsored SmartStart Pekin program that provides educational and networking opportunities for entrepreneurs and small business owners. Page 27 of 29  31 acres available Industrial zoning and TIF/EZ Can’t build tall b/c of solar lease Community Solar 5th Street would need to be widened Lease – 28 acres Page 28 of 29 North South Page 29 of 29