Tourism Committee

City of Pekin REGULAR TOURISM COMMITTEE MEETING MONDAY, NOVEMBER 3, 2025 5:00 PM 1. Call to Order 2. Approve Agenda 3. Approval of Minutes 3.1. Minutes from the Regular Tourism Committee Meeting on October 6, 2025 4. Public Input 5. Reports 5.1. Discover Pekin September Report 5.2. Discover Peoria Quarterly Report 6. Unfinished Business 6.1. Christmas on Court 6.2. City Welcome Signs 7. New Business 7.1. Approval of 2026 Tourism Committee Meeting Schedule 8. Any Other Business to Come Before the Committee 9. Adjourn Page 1 of 29 Page 2 of 29 Page 3 of 29 September 2025 PPC Report Page 4 of 29 Facebook/Instagram Ad Creative Page 5 of 29  Select desired date range using the toggle below. Sep 1, 2025 - Sep 30, 2025 arrow_drop_down ​Facebook & Instagram Performance Click Through Rate & Impressions Cost Per Click Quick Definitions • Impressions: The number of times your ads were on by Clicks, CTR, and Impressions by Amount Spent, CPC (All), and CPC (Link) screen. Link clicks CTR (all) Impressions Amount spent CPC (All) CPM • Clicks (All): The total number of clicks produced by 4,796 3.22% 226,661 $1,083.17 $0.15 $4.78 your ads. This includes all interactions including Link Clicks, Reactions, Comments, Shares, etc. -21.3% -24.7% -19.1% -4.8% 56.3% 17.7% • CTR (All): The percentage of times people saw your ad and then interacted with it. Amount spent (USD) CPC (all) Clicks (all) CTR (all) 60 0.3 • CPC (All): Average cost for each Click (All). 400 6% 40 0.2 • Cost: The estimated total amount spent on this ad 4% during the reporting period. 200 20 0.1 • Page Likes: The number of new Likes of your 2% Facebook Page attributed to your ads. 0 0 Sep 1 Sep 6 Sep 11 Sep 16 Sep 21 Sep 26 0 0% • Post Reactions: The number of reactions on your Sep 1 Sep 6 Sep 11 Sep 16 Sep 21 Sep 26 ads. The reactions button on an ad allows people to share different reactions to its content. Social Engagement • Post Comments: The number of comments generated by your ads during the reporting period. Ad set name Link clicks ▼ Impressions Post reactions Post shares Post comments Amount spent (… • Post Shares: The number of shares of your ads. People can share your ads (or posts) on their own or A Reel Good Time 2,278 60,400 85 7 5 $335.34 friends’ Timelines, in groups and on their own Pages. This expands the reach of your ad beyond its initial Golf 2025 1,356 97,896 66 6 3 $524.3 targeting. Marigold Festival 732 30,374 36 13 3 $90.74 • Link Clicks: The number of clicks on your ad to Duck & Goose Hunting 240 20,177 5 1 0 $73.34 select destinations on or off Facebook-owned properties. White-tail Deer Hunting 190 17,814 6 0 0 $59.45 • CPC (Cost per Link Click): The average cost for each Link Click Grand total 4,796 226,661 198 27 11 $1,083.17 Page 6 of 29  Select desired date range using the toggle below. Sep 1, 2025 - Sep 23, 2025 arrow_drop_down ​Facebook & Instagram Demographics Age Breakdown Gender Breakdown Device Breakdown by Clicks by Clicks by Clicks 11.2% 22.7% 45-54 28.2% 55-64 male mobile_app 20.2% 65+ female mobile_web 35-44 unknown desktop 25-34 22.1% 18-24 70.9% 21.7% 97.8% Geographic Breakdown Recommendations/Observations: by DMA and Clicks In September, we ran 5 different ads on Meta. For most of the month, The DMA Clicks (all) ▼ Impressions Banner Marsh and Golfing ad ran. At the beginning of the month the Marigold Fest ad was still running and on the 26th, we started the two 1. Chicago 2,786 74,736 hunting ads. Because only two ads were running for most of the month, 2. Indianapolis 758 23,334 clicks and overall impressions were down from last month. In all, there were 4,796 clicks and 226,661 impressions. The CTR was 3.22% which is also 3. Peoria-Bloomington 746 13,144 lower than last month, but still out performs the industry benchmarks. The CPC also stayed low at only 15 cents! 4. Davenport-R.Island-Moline 310 9,148 For geographical reach, most clicks came from the Chicago area followed by 5. Louisville 299 9,645 Indianapolis. This is great since we are targeting overnight markets. 66.5% of the audience were 45+. 6. St. Louis 277 7,361 7. Kansas City 165 7,224 8. Evansville 158 6,170 9. Milwaukee 111 2,519 10. Madison 96 2,468 Page 7 of 29 Google Ad Creative Page 8 of 29  Select desired date range using the toggle below. Sep 1, 2025 - Sep 30, 2025 arrow_drop_down ​Google Performance Click Through Rate & Impressions Cost Per Click Quick Definitions • Impressions: The number of times your ads were on by Clicks, CTR, and Impressions by Amount Spent, CPC (All), and CPC (Link) screen. Clicks CTR Impressions Cost Avg. CPC Avg. CPM • Clicks (All): The total number of clicks produced by 3,487 3.12% 111,600 $722.84 $0.21 $6.48 your ads. This includes all interactions including Link Clicks, Reactions, Comments, Shares, etc. • CTR (All): The percentage of times people saw your ad and then interacted with it. Avg. CPM Avg. CPC Clicks CTR 30 0.4 • CPC (All): Average cost for each Click (All). 300 10% 20 • Cost: The estimated total amount spent on this ad 200 during the reporting period. 0.2 5% 10 • Page Likes: The number of new Likes of your 100 Facebook Page attributed to your ads. 0 0 Sep 1 Sep 6 Sep 11 Sep 16 Sep 21 Sep 26 0 0% • Post Reactions: The number of reactions on your Sep 1 Sep 6 Sep 11 Sep 16 Sep 21 Sep 26 ads. The reactions button on an ad allows people to share different reactions to its content. Social Engagement • Post Comments: The number of comments generated by your ads during the reporting period. Campaign Clicks ▼ Impressions CTR Cost • Post Shares: The number of shares of your ads. People can share your ads (or posts) on their own or Golf - Display 2025 1,899 61,031 3.11% $372.79 friends’ Timelines, in groups and on their own Pages. This expands the reach of your ad beyond its initial Fishing - Display 2025 1,135 39,018 2.91% $275.81 targeting. Marigold Festival - Display 2025 453 11,551 3.92% $74.24 • Link Clicks: The number of clicks on your ad to select destinations on or off Facebook-owned Grand total 3,487 111,600 3.12% $722.84 properties. • CPC (Cost per Link Click): The average cost for each Link Click Page 9 of 29  Select desired date range using the toggle below. Sep 1, 2025 - Sep 30, 2025 arrow_drop_down ​Google Demographics Age Breakdown Gender Breakdown Device Breakdown by Clicks by Clicks by Clicks 5.8% 28.7% 18to24 10.6% Undetermined mobile devices with 35.5% 25to34 Female full browsers 35to44 Male tablets with full 15.5% 55to64 Undetermined browsers gt64 62.5% computers 45to54 19% 15.6% 93.7% Geographic Breakdown Recommendations/Observations: by DMA and Clicks In September we ran the golfing and Banner Marsh Display. The Marigold City Clicks ▼ Impressions Fest also ran for the first 7 days of the month. Overall there were 3,487 clicks 1. Chicago 804 23,927 and 111,600 impressions. This gave a CTR of 3.12% which is pretty high for display! The CPC was also very low at 21 cents! The Golf had had the most 2. Nashville 404 11,388 clicks with 1,899. 3. Indianapolis 143 4,433 The top Geographic area for clicks was Chicago and the top age for people who clicked on the ad were between the ages of 18 and 24. This month, 4. Kansas City 101 2,991 62.5% of the clicks came from females which is consistent with last month. 5. St. Louis 100 2,642 6. Louisville 98 3,011 7. Clarksville 78 1,323 8. Portland 43 43 9. Center Township 43 1,188 10. Owensboro 41 413 Page 10 of 29 Industry Benchmarks Facebook​& Google Instagram Display CTR (All Industries) 0.90% 0.46% CTR (Tourism) 0.90% 0.47% Avg. CPC (All Industries) $1.72 $0.63 Avg. CPC (Tourism) $0.63 $0.44 Page 11 of 29 Tips & Tricks Changing Report Date Range: An exciting feature we’ve added to your report is the ability to check past analytic data. This can be accessed by toggling the date range button in the upper right hand corner of each page (see image below for example): You’ll notice that the report will always pull data from the most recent month, but it can be easily altered by simply clicking the toggle shown above. Changing a Page: To toggle between different pages of the report, simply click the arrows in the top left corner located under the title of the report This is an interactive report, so don’t worry, there’s no way you can break it or mess it up. Feel free to click around and run your mouse over different elements and charts! Download Or Print the Report: *Make sure you are using Google Chrome & logged into a Google account* To download this report as a PDF click in the top right corner. Then, when prompted, click "download". To print this report, first download as a PDF (see directions above). Once downloaded as a PDF open the document and click 'file' then 'print'. Note that some operating systems may require you to select 'fit to page' in the printer settings in order to allow the report to print correctly. Page 12 of 29 PEKIN QUARTERLY REVIEW JULY-SEPTEMBER 2025 Page 13 of 29  QUARTERLY OVERVIEW (JULY-SEPTEMBER 2025) 34 33 23 10 8 7 4 MEDIA CONTENT s ns s st ie s ns ts ts og tio or tio or en Bl Po ep Ev en al St en R rM ci al ci M er te So So TV ac et Pl sl ew N BUSINESS LISTINGS MARIGOLD LEO’S ART DRAGONLAND FESTIVAL STUDIO WATER PARK TOTALS 161 184 451 89 3,412 VIEWS VIEWS VIEWS LISTINGS VIEWS GOOGLE IMPRESSIONS TAPS NO-KILL AMC CLASSIC DRAGONLAND ANIMAL SHELTER PEKIN 14 WATER PARK TOTALS 10,103 12,027 12,837 186,994 IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS PEKIN BLOGS SOCIAL ENGAGEMENT 9 ARTICLES FEATURING 2,680 3.91M 32,494 TOTAL IMPRESSIONS FOLLOWERS PEKIN ARTICLE VIEWS Page 14 of 29 Content NOTES Website 322,623 Total Website Page Views Blogs 10 Blogs in which Entities + Events where featured Newsletter Mentions 7 Total Subscribers: 16K Social Posts 33 Total Following: 27,996 Social Stories 8 Posted to Facebook + Instagram Videos 9 Reels + Videos on Youtube TV + Radio 4 WEEK 25 News + Cumulus Radio Placer Reports 34 Events 23 Listed on PACVB Calendar of Events Discover Peoria's Top Pages FEATURING Pekin Page Views /events/ 28,470 / 20,370 /things-to-do/ 8,914 /plan/visitor-guide-request/ 5,082 Discover Peoria's Performance on Google Search Results Impressions / 381,470 /events/ 367,329 /things-to-do/ 271,562 /restaurants/ 228,558 Pekin's TOP VIEWED Pages/events on Discover google Page Views Peoria Website impressions /event/marigold-festival-2025 593 /event/sports-card-n-collectors-show 417 /plan/communities/pekin/ 327 /event/pekin-spring-carnival-2025 199 31,222 /event/pekin-farmers-market 96 3,432 Pekin Listings / Highest Impressions on Google Impressions Dragonland Water Park 12,837 AMC Classic Pekin 14 12,027 TAPS No-Kill Animal Shelter 10,103 Newsletter Mentions July 1: Celebrate the 4th of July August 15: Your doorway to Peoria's Orange Era August 29: Celebrate Fall in the Marigold Capitol of July 16: Greater Peoria’s Corniest Festival is Back the World July 30: Peoria Area Post September 15: 5 reasons to visit peoria this falll August 1: Your shot at winning big Page 15 of 29 Articles/Blogs (published in the quater) Featuring google Views Pekin impressions Water Adventures * 260 Disc Golf/Ledgestone* 42 Fun + Unique Daytime Dates 518 Pekin Marigold Festival* 830 Friday Night Lights 95 College bucket list 96 Fall is the best in Peoria* 419 History Buffs 259 Foodies guide to fall 161 July - Sept // 9 blogs 2,680 April - June // 9 blogs 8,483 Impressions on Website Business Listings # of Listings Views Clicks Google July - Sept 89 3412 727 186,994 april - june 93 5014 891 197,269 Room Nights Hotels + Accomodations Leads Sent Requested Hampton Inn & Suites Pekin 4 17,269 * Cindy Holiday Inn Express and Suites 4 17,269 *Rescheduled / new ownership Super 8 Motel - Pekin 4 17,269 Social Engagement Impressions Following Facebook 3,283,118 12,025 Instagram 576,390 10,055 LinkedIn 4,243 1,800 X 1,134 5,561 TikTok 47,401 3,053 July - Sept 2025 3,912,286 32,494 April - June 1,290,941 29,742 Page 16 of 29  Impressions / Business Listing Views Clicks google 8th Street Sweet Spot 25 3 3,107 AMC Classic Pekin 14 27 4 12,027 Anaprana Healing Studio 12 0 104 Artistic Community Theatre 35 1 329 Artistic Flowers 12 0 462 Avanti's Event Center 117 40 7,225 BC BBQ 16 0 2,258 Bear's Bites 18 3 385 Blazin’ A Horseback Riding and Boarding 135 61 4,359 Boating on the Lagoon 92 20 2,727 Christmas on Court 11 2 35 City of Pekin 59 3 2,147 Classical Dance Academy 32 3 1,349 Classy Girl Boutique 20 1 476 Coffee Connection 27 2 1,462 Corner Curio 16 2 177 Curvy Chic Boutique 20 3 1,879 Dirksen Park 31 3 970 Double D's Ice Creme 27 4 4,976 Dragonland Water Park 451 134 12,837 East Court Village 9 0 199 Ernies Family Restaurant 10 0 1,844 Ewe's Treasures Resale Shop 36 2 1,530 Flores Music 24 1 1,915 GIVSCO 1 0 24 Good Tequilas Mexican Grill- Pekin 15 1 147 Hacienda Cantina and Grill 16 0 2,455 Hampton Inn & Suites Pekin 27 0 1,546 Page 17 of 29 Heritage Farmers Market 20 4 2,154 Hole in the Wall 17 1 1,183 Holiday Inn Express and Suites - Pekin 34 10 581 Jimbos Jumbo 20 3 2,878 Just Jude’s Creations 41 13 692 Kountry Nook 20 3 528 Kouri's Pub Pekin 8 0 5 La Fiesta of Pekin 12 1 3,013 La Gondola Spaghetti House 6 0 94 Leaves ‘n Beans Coffe // Pekin 16 0 2,510 Leo's Art Studio 184 54 1,365 Lick Creek Golf Course 35 6 2,694 Little Ade's Bicycles 18 1 576 Maddie Mae's 17 1 1,106 Magic Dragon Mini-Golf 29 2 1,316 Maquet's Rail House 22 5 4,559 Marigold Festival 161 37 1 McNaughton Park 45 4 3,042 Mike's Cobbler Corner 28 4 4,713 Mineral Springs Park 155 28 4,449 Paco's Tacos 2 0 0 Parkside Athletics 4 0 200 Parkview Golf Course 23 2 3,560 Pavillion on the Lagoon at Mineral Springs Park 16 0 721 Peek In Pottery 139 51 1,163 Pekin Archers 15 0 616 Pekin Area Chamber of Commerce 11 0 1,401 Pekin Bass & Bow 44 17 1,805 Pekin Country Club 26 3 1,168 Pekin Gun & Sporting Goods 38 8 5,289 Pekin Lake State Fish and Wildlife Area 43 6 1,722 Page 18 of 29 Pekin Marine Corps League 43 15 1,288 Pekin Municipal Airport 10 1 664 Pekin Paintball Park 32 9 1,707 Pekin Park District 43 3 6,169 Pekin Park Trail 22 2 1,256 Pekin Riverfront and Miller Parks 42 4 2,552 Pekin Shoe Repair 26 4 2,312 Powerton Lake State Fish and Wildlife Area 45 0 2,584 R.P. Home and Harvest 2 0 163 Rhythm & Brews 12 0 822 Second Chance Treasures 3 0 210 Sonic Drive-In Pekin 3 0 3,064 Sunset Hills Eatery 3 0 492 Sunset Hills Golf Course 22 1 1,972 Sunset Lanes 71 25 4,356 Super 8 Motel - Pekin 19 1 3,326 Tadoughs 65 14 4,635 TAiLS of a Bookworm 67 17 2,480 TAPS No-Kill Animal Shelter 61 19 10,103 Tazewell County Board 8 0 782 The Bunker 52 19 1,731 The HOPE Chest 10 1 429 Titan Fitness - Pekin 10 0 2,282 Touch of Glass 78 23 1,392 Udry Jewelry 22 7 1,742 Vanilla Bug Spray 20 2 1 Veterans Memorial Arena 13 0 1,223 Villas of Holly Brook 7 0 362 Whiskey Taco 12 1 2,124 Yesterday's Bar & Grill 19 2 716 Totals 3412 727 186,994 Page 19 of 29 Title Start Date Frequency Address Host Organization Name Marigold Festival 2025 2025-09-03 One Time Event 402 Court St Pekin Area Chamber of Commerce Downtown Concert Series: Revel In Red 2025-08-23 One Time Event 342 Court St Renewal by Andersen Junior Open hosted by D.A. Points 2025-07-08 One Time Event 310 Country Club Dr American Junior Golf Association Sports Card n' Collectors Show 2025-07-12 One Time Event 3401 Griffin Ave. BURNING RED: An Unofficial Tribute to Taylor Swift 2025-07-26 One Time Event 3401 Griffin Ave. Pekin Farmers Market x 8 2025-06-05 Ongoing Event 551 S. 14th Street Honor America Celebration 2025-07-04 One Time Event 320 Stadium Rd Discover Pekin Murder-Mystery Dinner: No More "Happy Days" at the Neighborhood BBQ2025-07-19 One Time Event 3401 Griffin Ave. Die Laughing Entertainment Miles of Madness 2025-09-27 One Time Event 300 Koch Street Tazewell Animal Protective Society Murder-Mystery Dinner: License to Grill... n' Kill 2025-08-23 One Time Event 3401 Griffin Ave. Die Laughing Entertainment Daddy and Daughter Dance 2025-09-11 One Time Event 3401 Griffin Ave. Avanti's Event Center Mother-Son Dance... Back to the 90s! 2025-08-22 One Time Event 3401 Griffin Ave. Sports Card n' Collectors Show 2025-09-20 One Time Event 3401 Griffin Ave. Recess Rejects! Adult Co-Ed Kickball Tournament! 2025-09-21 One Time Event 3401 Griffin Ave. Mother and Son Dance 2025-09-18 One Time Event 3401 Griffin Ave. Avanti's Event Center Gone With the Wine: A Murder-Mystery Dinner 2025-09-27 One Time Event 3401 Griffin Ave. Die Laughing Entertainment Page 20 of 29  Hotel Response Hotel Responded Requested Lead ID Meeting Name Account Due Date Dates RN's Status Hampton Inn & Suites C8796 2027 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 22-27, 2027 4321 Tentative C8797 2028 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 21-26, 2028 4316 Tentative C8798 2029 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 19-24, 2029 4316 Tentative C8799 2030 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 18-23, 2030 4316 Tentative Total Number of Leads = 4 Total Requested Room Nights = 17,269 Holiday Inn Express and Suites C8796 2027 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 08/13/2025 Feb 22-27, 2027 4321 Tentative C8797 2028 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 08/13/2025 Feb 21-26, 2028 4316 Tentative C8798 2029 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 08/13/2025 Feb 19-24, 2029 4316 Tentative C8799 2030 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 08/13/2025 Feb 18-23, 2030 4316 Tentative Total Number of Leads = 4 Total Requested Room Nights = 17,269 Super 8 Motel C8796 2027 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 22-27, 2027 4321 Tentative C8797 2028 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 21-26, 2028 4316 Tentative C8798 2029 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 19-24, 2029 4316 Tentative C8799 2030 Synchronized Skating Championships Synchronized Skating US Figure Skating Association 10/01/2025 Feb 18-23, 2030 4316 Tentative Total Number of Leads = 4 Total Requested Room Nights = 17,269 Page 21 of 29  REQUEST FOR COUNCIL ACTION Agenda Date: November 3, 2025 To: Members of the Tourism Committee From: Joshua Wray, Economic Development Director AGENDA ITEM: City Welcome Signs DESCRIPTION: McDaniels prepared the attached options for the City welcome signs to replace the four current signs and add a fifth sign on East Broadway Street. City Council was split on whether to move forward. Councilmember Nutter suggested preparing the bid specifications for Council to review before deciding on a design. This project has also brought forward some feelings about reconsidering the entire brand, so rebranding efforts will not move forward for the time being. Page 22 of 29 Pekin Welcome Sign: Option 1 Page 23 of 29 Pekin Welcome Sign: Option 1 Page 24 of 29 Pekin Welcome Sign: Option 2 Page 25 of 29 Pekin Welcome Sign: Option 2 Page 26 of 29 Pekin Welcome Sign: Option 3 Page 27 of 29 Pekin Welcome Sign: Option 3 Page 28 of 29  City of Pekin Tourism Committee 2026 Regular Meeting Schedule Regular meetings will be held at 5:00 PM in the Council Chambers at City Hall, 111 S. Capitol St. Pekin, IL 61554 Monday, January 5, 2026 Monday, February 2, 2026 Monday, March 2, 2026 Monday, April 6, 2026 Monday, May 4, 2026 Monday, June 1, 2026 Monday, July 6, 2026 Monday, August 3, 2026 Tuesday, September 8, 2026 Monday, October 5, 2026 Monday, November 2, 2026 Monday, December 7, 2026 Page 29 of 29