Ordinance and Administration Committee
Regular MeetingAmesbury, MA · March 16, 2021
Minutes
RECEIVED
By Ellie at 3:48 pm, 5/20/21
AMESBURY
CITY HALL
62 Friend Street
Amesbury, MA 01913
City Council Ordinance Committee Meeting Minutes
Tuesday, March 16, 2021
Virtual meeting
This meeting was conducted under the ‘Executive Order Suspending Certain Provisions of the Open
Meeting Law G.L. c.30A, §20’, signed on March 12, 2020.
The public can view this meeting on ACTV Channel 12, the ACTV website, or ACTV’s Facebook page.
Public comment was made available by email ahead of time.
Councilor Mandeville called the meeting to order at 7:00 PM
Roll Call was taken and present were: Atty. Johnson, Councilor Lennon, Atty. Raffa,
Councilor Rinaldi and Councilor Mandeville.
Minutes
Atty. Raffa noted there were grammatical corrections that needed to be made on the
minutes.
Councilor Rinaldi motioned to approve the minutes as modified. Councilor Lennon
seconded this motion. Roll call was taken. 5 out of 5 members voted yes. Motion passed.
2021-042
Councilor Lennon shared her support for this order.
Councilor Mandeville shared he is a co-sponsor as well as his support for this order.
Councilor Wheeler shared he is a co-sponsor and is also in support of this order. He
explained how this order would include the Open Space, Natural Resources and Trails
Committee in the distribution of referrals so they can provide their advice in regards to
the open space and other aspects.
Councilor Lennon motioned to send Order 2021-042 back to City Council with a positive
recommendation. Councilor Rinaldi seconded this motion. Roll call was taken, 5 out 5 members
voted yes. Motion passed.
2021-043
Councilor Rinaldi clarified the order meant that no electronic signs were permitted in the
City of Amesbury. He posed the question if it should be prohibited or zoned.
Atty. Raffa commented how she thought the language needed clarification on the types
of signs in the order.
o Councilor Mandeville asked if she could work on suggested language for the
order.
o She said she could.
Councilor Lennon shared she is a co-sponsor as well as in support of this order. She
stated she thought of this ordinance as drawing a line in the sand as to what is and is not
acceptable in the City. She said she is not opposed to having this order tabled and
discussed at the future Ordinance Committee meeting.
Councilor Mandeville stated his support for this order. He went on to explain how the
order in place currently limits the types and amounts of signage in the City. He pointed
out that the current order holds room for loopholes as it is for business/people to get
around the signage restrictions. He thinks most billboards are an eye sore. He stated his
motivation for co-sponsoring is to close the loops holes on billboard signage and
electronic billboard signage restrictions. He stated he thinks the potential financial
benefits that would come with billboard signage are not at a threshold that is worth the
disruption to the natural parts of the City.
Councilor Rinaldi requested clarification about how if this order became an ordinance,
under no circumstances could someone put up a sign that could be beneficial.
o Councilor Mandeville answered by explaining the language in the order describes
electronic signs and billboards of various dimensions and uses and that none of
them would be allowed.
o Councilor Rinaldi stated he believes some businesses could benefits from these
types of signs.
Mayor Gove stated she would like to see the order refined. She commented about the
current bylaw having a clearer definition of the types of signs and the zoning restrictions
than the one being proposed. She said the exemptions were not clear enough, for
specific example the electronic trailer signs used by the city for information and events. If
this proposal were to be accepted then the trailer sign would have to be replaced by the
letter board sign outside of City Hall but give way to new electronic sign, which would not
be permitted within this ordinance. She believes the way finding and advertising could be
beneficial to small and local businesses in town if regulated properly to keep up with
aesthetics. She concluded with her two concerns:
o The language is too broad, this is an opportunity to do this and do this well.
o To be thoughtful of what the ordinance restricts.
Councilor Einson wanted to clarify a few points:
o For an example, if there was a digital sign hanging in a business, say Planet
Fitness for the sake of this example, and it was displaying upcoming events and
other news and was able to be seen from the parking lot; would that be banned
under the proposed ordinance?
o Councilor Mandeville responded yes.
o He wanted to point out there are no regulations in the bylaws for digital signs but
are for electronic signs right now. He stated there is some murkiness about the
differentiation between them.
Councilor Mandeville responded to these comments by saying he
believes the current language talks about digital signs and rolling sign
boards.
o Councilor Einson referred to the digital sign near the sports park that displays the
time and temperature and asked if that would have to be taken down if the order
is passed.
Councilor Mandeville responded that there was a grandfather clause and
existing signs would be grandfathered in.
o Councilor Einson asked how would this grandfather clause be codified and
enforced. Following up his question he stated there would need to be language in
the order that described pre-existing signage exemptions and regulations.
Councilor Mandeville agreed that would be language that would need to
be added in and he does not think it is legal or ethical to pass legislation
that would remove things that are already in place.
Councilor Mandeville summarized the discussion up to this point by stating the order
needs language to provide clarification between digital and electronic signs as well as
address the pre-existing signs.
Councilor Wheeler wanted to address his interpretation of the language in the order
giving the example of the menu boards outside of Dunkin Donuts and McDonalds that
change with the time of day for breakfast and lunch. His interpretation is that those signs
would be banned based on the order.
o Councilor Mandeville replied saying he does not think it was the intention to
eliminate something like a menu board at McDonald’s however as the order
stands now this would become a casualty. He stated this would need to be
addressed in the review of the order as well.
o He remarked on how everywhere he goes there are advertisements all around
and it is intrusive.
o He said he does appreciate that McDonald’s has the electronic menu sign and
the City Hall would like a digital board to display events and messages.
Councilor Einson requested clarification on the rules of returning the order back to City
Council with no recommendation at the time if the Council were allowed to vote on it at
the City Council meeting without continuing it to the next Ordinance Committee meeting.
o Councilor Wheeler responded by saying when there is a proposed zoning
amendment the planning board is required to have their own public hearing as a
requirement under Chapter 40A, section 5 of Mass General Law. The planning
board has up to 65 days in which to hold a public hearing. This being said the
City Council cannot approve it before that time expires, they may keep continuing
it. After the planning board holds their public hearing they have a further 21 days
to issue a report on their findings. He mentioned if the planning board takes the
full 65 days to hold the public hearing and the full 21 days afterwards, the City
Council would not be able to pass the zoning measure for roughly 3 months and
cannot accelerate it beyond the timeline mandated by the state.
o Councilor Einson clarified that City Council cannot vote on this matter until they
receive the recommendation from the planning board?
o Councilor Wheeler responded by saying, not finally. The City Council is allowed
to make recommendations, discuss and continue it.
Councilor Stanganelli noted that as a sponsor it is not his intention to be prohibiting the
promotion of a product at a local store. The intention is to maintain the open space and
limit light pollution. Although the big billboard signs generate income for the City, it would
take roughly 6 or 7 to make a financial impact, this does not seem like a good cause to
change the character of Amesbury for.
Councilor Lennon motioned to continue Order 2021-043 to the next regularly scheduled Ordinance
Committee meeting with no recommendation at this time. Attorney Raffa seconded this motion.
Roll call was taken, 5 out of 5 members voted yes. Motion passed.
2021-044
Councilor Stanganelli said this order was proposed to help address some of the concerns for
people who are on fixed incomes mainly the City’s senior citizens.
Councilor Lennon noted that after referring this order at the first reading during the City Council
meeting, the Council requested that at the second reading of order 2021-044 at the City Council
meeting that the CFO be able to speak, respond and give an idea as to how this proposal will
financially effect the City.
o Councilor Mandeville clarified that the CFO was to speak at the Finance Committee
meeting.
o Councilor Lennon suggested the committee table this order until the Finance Committee
where the CFO will be explaining in further detail the benefits and drawbacks of this
order.
Councilor Wheeler asked about if this order gets passed where would the by law be placed in the
E-Code, would it be under the general legislation or would a new section have to be created? The
Ordinance Committee would most likely need to make a recommendation on its placement.
Councilor Stanganelli reiterated that the CFO would be speaking at the Finance Committee
meeting as well as the City’s Assessor. He had also sent an invitation out to the Assessors of
Salem, Wakefield and North Reading.
o He noted that the Ordinance Committee would still have a role to play tonight by reading
through the language and identifying anything that needs to be added or subtracted,
recommending a place in the E-Code, and any feedback on the ordinance side of things.
Councilor Mandeville stated he believes Councilor Wheeler makes a good point by saying the
committee needs to figure out where this ordinance would fit into the bylaws.
Councilor Rinaldi stated that tabling this order and working on the language and logistics would
be a good option. He mentioned that he does not believe this type of bylaw is codified on the
state level and would have to be filed as a home-rule petition.
o Councilor Stanganelli said in the interviews with the other City’s officials, they had to file
home-ruled petitions to implement this type of ordinance.
Councilor Rinaldi motioned to continue Order 2021-044 to the next regularly scheduled Ordinance
Committee meeting with no recommendation at this time pending financial information and bylaw
placement revision. Attorney Johnson seconded this motion. Roll call was taken, 5 out of 5
members voted yes. Motion passed.
2021-048
Mayor Gove started off by saying this ordinance was talked about long before she held the title of
Mayor and has only gained traction. She said many people have recommended a speed limit shift
to the Police Department and the Department of Public Works. She said that because of so many
people being home for the past year and walking around their neighborhoods and on their streets,
they have become aware of how fast people will drive on their roads.
Councilor Gilday stated that this new provision to the Mass General Law, Chapter 90 section 17c,
allows for cities to “opt in” through discussions and votes via the City Council or Selectman, to
change the minimum speed in thickly settled residential areas and business districts from 30mph.
o She said there has been many requests for changing the speed limit in thickly settled
residential areas and business districts to 25mph.
o She said this is an option that the state allows cities to enact through their municipalities.
o She said she does not believe this bill needs to have the language ripped apart and sifted
through very thoroughly because it has already been reviewed.
Deputy Chief Bailey reiterated his support and the support he has heard for this ordinance. He
stated that the Police Department would be the one taking the frustration for the people unhappy
about the change in the speed limit. He believes that this law is good and for the public’s safety.
DPW Director, Rob Desmarais started off by saying he has been on the Traffic and
Transportation Committee for roughly 6 years and involved with the committee for many years
before that. In this time there have been many requests of this nature.
Councilor Lennon asked for clarification on the roads considered a state roadway and are not
open for the ordinance to effect.
o Rob Desmarais replied, the state owns Route 110, Merrill Street, and Route 150 from
Route 110 to Beacon Street (not in the other direction).
o Councilor Lennon wanted to voice her support for this ordinance.
Attorney Raffa, recommended changing the style of the order. The four paragraphs that start
“Whereas” should be moved to above the paragraph “Be it Ordered by the City Council…”
Councilor Wheeler wanted to suggest that as the language is amended, there is a reference to
Section 7-21 to the Traffic and Parking Regulations, it is amended correctly, because it says to
insert these four lines of text but he wonders if it would be easier to just simply delete the word
“thirty” and insert the word “twenty-five” after bullet two on the 6th line that says, “inside a thinly
settled or business district at a rate of speed exceeding thirty miles per hour for a distance of
one-eighth of a mile…”
o He suggested this because it is not clear if this language is being inserted or the actual
way the language will be amended to incorporate amendment.
Councilor Mandeville asked about the process for neighborhoods and citizens on streets that do
not fall under this bylaw but request that their speed limit get changed.
o Rob Desmarais replied by saying although he has not done a complete analysis of every
street in town, the only street he could find that did not meet the criteria for thickly settled
was Lion’s Mouth Road. There is a section by Cider Hill Farm that is questionable.
Councilor Mandeville addressed Deputy Chief Bailey by asking about if the Police Department
has enough capacity to enforce the 25mph switch since he said previously there was trouble
enforcing the 30mph laws.
o Deputy Chief Bailey stated that it was not so much that there has been trouble enforcing
the speeding laws, however over the past year with the pandemic the officers were less
likely to pull people over as not to catch or spread the virus.
Mr. Stevenson, a resident of Amesbury, commended the work between the DPW, the City
Council, the Police Department, and the Mayor’s office.
Sally Nutt., a resident, thanked Councilor Gilday for being so proactive with this initiative. She is
in huge support of this order.
Councilor Rinaldi motioned to send Order 2021-048 back to City Council with a positive
recommendation. Councilor Lennon seconded this motion. No roll call was taken.
Councilor Rinaldi motioned to send Order 2021-048 back to City Council with a positive
recommendation pending Attorney Raffa’s suggested amendment of moving the fourth
“Whereas” paragraph to above the “Be it Ordered” language for style purposes.
Councilor Lennon seconded this motion. Roll call was taken, 5 out of 5 members voted
yes. Motion passed.
Councilor Lennon motioned to adjourn. Attorney Raffa seconded this motion. Roll call was
taken, 4 out of 5 members voted yes (Mandeville no). Motion passed.
Meeting adjourned at 8:27 PM.
Agenda
RECEIVED
By Ellie at 9:00 am, 3/12/21
AMESBURY
CITY HALL
62 Friend Street
Amesbury, MA 01913
MEETING NOTICE
POSTED IN ACCORDANCE WITH THE PROVISIONS OF M.G.L. CHAPTER 30A §§18-25
Version 7.1.10
City Council Ordinance Committee Meeting
Tuesday, March 16, 2021 at 7:00 PM
Virtual Meeting
NOTICE: This meeting will be conducted under the ‘Executive Order Suspending Certain Provisions of
the Open Meeting Law G.L. c.30A, §20’, signed on March 12, 2020.
The public can also dial in by phone: +1 (872) 240-3212 Access Code: 857-336-613
Topics for Discussion / Agenda:
Roll Call
Minutes for approval: February 16, 2021
2021-042 An Ordinance to amend Amesbury Zoning Bylaws (2014 as amended) to change three sections
to insert and include “Open Space, Natural Resources and Trails Committee” (aka OSNRT Committee)
as part of the circulation to departments and other boards to improve the process by which care and
custody of open spaces is conveyed. – Councilor’ Stanganelli, Lennon, Mandeville and Wheeler sponsor
Summary: An ordinance to amend the following sections of the Amesbury Zoning Bylaws
Section XI, C, 4, c.4 (Circulation to Town Departments and other Boards)
Section XI.D.3.b.e (Cluster Residential)
Section XI.E.3.e (Planned Unit Development)
2021-043 An Ordinance to amend Amesbury Zoning Bylaw (2015 as amended) to govern electronic
signs, message boards, and billboards. Councilor’ Stanganelli, Mandeville and Lennon sponsor
Summary: A measure to amend the Amesbury Zoning Bylaw by updating Section VII: Signs to include
defined uses and restrictions on electronic outdoor advertising.
2021-044 An Ordinance to establish the higher senior tax exemption program (STEP), a means tested
senior citizen property tax exemption – Councilor’ Stanganelli, Rinaldi and Hogg sponsor
Summary: An ordinance to establish a means-tested senior citizen property tax exemption based on the
Massachusetts Senior Circuit Breaker Tax Credit.
2021-048 An Order to enable reduction of the speed limit from 30 miles per hour to 25 miles per hour in
thickly settled and business districts. Mayor Gove and Councilor Gilday sponsor
Summary: This order will authorize the City of Amesbury to accept the provisions of MGL Chapter 90
Section 17C, allowing the City to reduce the posted speed limit from 30 miles per hour to 25 miles per
hour on roadways in thickly settled and business districts, and to amend the City’s Traffic and Parking
Regulations consistent therewith.
Adjourn
Respectfully submitted, Ellie Andersen, March 10th 2021
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