City Council Meeting
Regular MeetingAsbury, IA · January 27, 2026
Agenda
City Council Meeting - Jan 27 2026 Agenda
Tuesday, January 27, 2026 at 7:00 PM
Asbury City Hall, 5290 Grand Meadow Drive, Suite 1, Asbury, Iowa 52002
Page
1. Meeting Opening
A. Call to Order
B. Roll Call
C. Citizen Input
This is the time for persons to provide comment during the meeting.
a. To make a public comment please use the “Chat” function for
those joining via Zoom or dial star 9 (*9) from your phone. The
moderator will open the lines one at a time and announce your name
or phone number.
b. If attending the meeting in person, please state your name and
address before making your comments.
c. The Mayor may limit each speaker to three minutes.
The public comment agenda item is not intended as a question and
answer forum. If a person has a question(s) for the Mayor or City
Council, the question(s) may be submitted prior to or after the
meeting in writing, or email info@cityofasbury.com or call City Hall
563-556-7106. All questions will be answered during or after the
meeting in a timely fashion.
2. Consent Agenda
Our adopted rules of Parliamentary Procedure, Robert’s Rules, provide for a
consent agenda listing several items for approval of the Board by a single motion.
Most of the items listed under the consent agenda have gone through Board
subcommittee review and recommendation. Documentation concerning these
items has been provided to all board members and the public in advance to assure
Page 1 of 32
an extensive and thorough review. Items may be removed from the consent agenda
at the request of any board member.
A. City Council Minutes of 1/13/2026 Budget Work Session and 4-6
Regular Meeting and 1/20/26 Budget Work Session.
Jan6.2026 Joint Work Session with Park Board.pdf
Jan13.26 Budget Work Session.pdf Jan20.26 Budget Work
Session.pdf
B. Bills and Payroll. 7 - 13
Payroll Jan 16.2026.pdf BillsPage.Jan27.26.pdf
C. Consent Vote
Motion to approve Consent Agenda Items
3. New Business
A. Resolution No. 7-2026, a resolution to approve the Strategic 14 - 29
Planning Report 2027.
Strategic Planning and Goal Setting Report 2027 FINAL 01272026..pdf
Strategic Planning Res.pdf
B. Resolution No. 8-2026, a resolution approving to purchase 30 - 32
message center sign from Lange Sign Group.
Recommendation is to purchase the 6 mm sign that fits in the current
cabinet in the amount of $27,548. RFP's were mailed to Big River Sign
and to Dubuque Sign. No proposals from these companies were
received by the deadline of January 22, 2026 at noon. Sign
proposal.pdf Sign statistics.pdf Sign Resolution.pdf
C. FY 2027 Budget Discussion.
Continued discussion from Budget Work Session. if needed.
4. Public Comment for New Items Not Previously Presented
5. Reports
A. City Council Members
B. Mayor
6. Any Other Business
Page 2 of 32
7. Adjournment
A. Adjourn Meeting
Motion to adjourn
Title VI Statement - The City of Asbury receives federal funding and may not discriminate
against anyone on the basis of race, color, or national origin, according to Title VI of the Civil
Rights Act of 1964. For more information or to obtain a Title VI Complaint form, call 563-556-
7106.
Page 3 of 32
January 6, 2026
Council Proceedings
The joint work session of the Asbury City Council and Park Board was called to order at 5:32
p.m. by Mayor Adams. Present: Councilmembers Domeyer, Kiessling, Schemmel, Miller and
Reisch. This meeting was held in person and via zoom.
Also present were Amy Schauer, Ryan Fennel, Jared Fluhr, Amanda Kennedy and Becky
Neumann.
Councilmember Reisch moved to suspend with the reading of the minutes from the last meeting.
Seconded by Councilmember Kiessling. Motion carried. (all ayes)
The Park Board presented their final draft of the 2026 Master Parks Plan.
Councilmember Kiessling moved to adjourn the work session at 6:34 p.m. Seconded by
Councilmember Miller. Motion carried. (all ayes)
Attest:
Elizabeth Bonz
City Administrator
Date approved Mayor
Page 4 of 32
January 13, 2026
Council Proceedings
The budget work session of the Asbury City Council was called to order at 5:30 p.m. by Mayor
Adams. Present: Councilmembers Domeyer, Kiessling, Miller, Reisch and Schemmel. This
meeting was held in person and via zoom.
Councilmember Kiessling moved to suspend with the reading of the minutes from the last
meeting. Seconded by Councilmember Miller. Motion carried. (all ayes)
City Administrator gave a budget overview for FY27. Also discussed were capital projects, debt
service fund, public safety, economic development and general government.
Councilmember Domeyer moved to adjourn the work session at 6:13 p.m. Seconded by
Councilmember Kiessling. Motion carried. (all ayes)
Attest:
Elizabeth Bonz
City Administrator
Date approved Mayor
Page 5 of 32
January 20, 2026
Council Proceedings
The budget work session of the Asbury City Council was called to order at 3:00 p.m. by Mayor
Adams. Present: Councilmembers Domeyer, Kiessling, Miller, Reisch and Schemmel. This
meeting was held in person and via zoom.
Councilmember Reisch moved to suspend with the reading of the minutes from the last meeting.
Seconded by Councilmember Domeyer. Motion carried. (all ayes)
Budget for FY27 in the following departments were discussed: General Government, Public
Works, Culture and Recreation and Golf Course.
Councilmember Kiessling moved to adjourn the work session at 4:30 p.m. Seconded by
Councilmember Miller. Motion carried. (all ayes)
Attest:
Elizabeth Bonz
City Administrator
Date approved Mayor
Page 6 of 32
City of Asbury Check Register - Employee Checks by Check Number Page: 1
Pay Period Dates: 12/28/2025 - 01/10/2026 Jan 13, 2026 1:18PM
Report Criteria:
Includes the following check types:
Manual, Payroll, Supplemental, Termination, Void
Includes unprinted checks
Pay Period Journal Check Check Payee
Date Code Issue Date Number Payee ID Description GL Account Amount D
01/10/2026 PC 01/16/2026 8142 BURKE, SARA 101 999-000-1110 1,898.32- D
01/10/2026 PC 01/16/2026 8143 BONZ, ELIZABETH A 104 999-000-1110 3,319.61- D
01/10/2026 PC 01/16/2026 8144 HUMMEL, DOUGLAS R 105 999-000-1110 1,760.44- D
01/10/2026 PC 01/16/2026 8145 FRAZIER, JOYCE L 108 999-000-1110 1,173.00- D
01/10/2026 PC 01/16/2026 8146 SCHERBRING, REBECCA L 109 999-000-1110 1,619.54- D
01/10/2026 PC 01/16/2026 8147 LIDDLE, ROBERT R 335 999-000-1110 2,260.15- D
01/10/2026 PC 01/16/2026 8148 BANNON, ANDREW M 342 999-000-1110 1,743.80- D
01/10/2026 PC 01/16/2026 8149 GODSEY, JAMES M 344 999-000-1110 2,212.25- D
01/10/2026 PC 01/16/2026 8150 DICKEY, DERIK A 345 999-000-1110 1,703.32- D
01/10/2026 PC 01/16/2026 8151 UHLENHOPP, KARTER L 346 999-000-1110 1,789.86- D
01/10/2026 PC 01/16/2026 8152 HAMES, STEVEN J 347 999-000-1110 1,543.56- D
01/10/2026 PC 01/16/2026 8153 HENNEBERRY, THOMAS W 503 999-000-1110 3,081.59- D
01/10/2026 PC 01/16/2026 8154 FOX, BRENT M 532 999-000-1110 2,985.26- D
01/10/2026 PC 01/16/2026 8155 SIEMIONKO, STEVEN E 538 999-000-1110 2,309.16- D
01/10/2026 PC 01/16/2026 8156 MORRIS, TERRENCE B 545 999-000-1110 2,628.19- D
01/10/2026 PC 01/16/2026 8157 LAMEY, JOSHUA J 554 999-000-1110 2,266.65- D
01/10/2026 PC 01/16/2026 8158 BLAKEMORE, BRANDEN M 555 999-000-1110 2,588.85- D
01/10/2026 PC 01/16/2026 8159 TELFORD, BLAINE A 601 999-000-1110 3,075.76- D
01/10/2026 PC 01/16/2026 8160 HAWKINS, JEREMY 2001 999-000-1110 2,875.36- D
01/10/2026 PC 01/16/2026 8161 LINK, ALEXANDER R 2041 999-000-1110 261.71- D
01/10/2026 PC 01/16/2026 8162 BURGMEIER, BO B 2044 999-000-1110 1,351.38- D
01/10/2026 PC 01/16/2026 8163 HEIM, TWILA J 3001 999-000-1110 1,159.43- D
01/10/2026 PC 01/16/2026 8164 EHLINGER, ALLISON L 3087 999-000-1110 70.99- D
01/10/2026 PC 01/16/2026 8165 KLUESNER, KATIE E 3094 999-000-1110 261.29- D
01/10/2026 PC 01/16/2026 8166 BALSBAUGH, LEAH M 3102 999-000-1110 54.23- D
01/10/2026 PC 01/16/2026 8167 WILLE, GREG E 5001 999-000-1110 2,643.70- D
01/10/2026 PC 01/16/2026 8168 HANCOCK, MATTHEW M 5002 999-000-1110 1,842.20- D
Grand Totals: 50,479.60-
27
D = Direct Deposit
Page 7 of 32
City of Asbury Check Register - Employee Checks by Check Number Page: 2
Pay Period Dates: 12/28/2025 - 01/10/2026 Jan 13, 2026 1:18PM
Signature Lines
Dated:
Mayor:
City Council:
City Recorder:
Report Criteria:
Includes the following check types:
Manual, Payroll, Supplemental, Termination, Void
Includes unprinted checks
D = Direct Deposit
Page 8 of 32
City of Asbury Invoice Register - Asbury Page: 1
Input Dates: 1/14/2026 - 1/27/2026 Jan 22, 2026 01:35PM
Invoice Seq Type Description Invoice Date Total Cost GL Account GL Account Description
911 CUSTOM (2147)
62559 1 Invoice SURVIVAL ARMOR VEST/CLOTHING 01/14/2026 1,773.00 001-110-6181 CLOTHING ALLOWAN
Total 911 CUSTOM (2147): 1,773.00
ALLIANT UTILITIES (2)
260120 1 Invoice CLOIE CREEK WELL/BLDG-3031 SANIBEL 01/20/2026 2,420.72 600-810-6383 ELECTRICITY-CLOIE
260120 2 Invoice MAPLE SIREN 01/20/2026 20.00 001-180-6371 UTILITIES-CIVIL DEFE
260120 3 Invoice 1203 WILLOW WOOD-LAGOON (3 CHARGES) 01/20/2026 2,584.07 610-815-6371 UTILITIES - LAGOON-
260120 4 Invoice CITY PARK (2 CHARGES) 01/20/2026 478.29 001-430-6371 UTILITIES - PARK
260120 5 Invoice HALES MILL LIFT STATION 01/20/2026 71.54 610-815-6371 UTILITIES - LAGOON-
260120 6 Invoice 5290 GRAND MEADOW DR (48%) 01/20/2026 1,300.42 001-650-6371 UTILITIES - CITY HAL
260120 7 Invoice ASBURY POLICE DEPT (15%) 01/20/2026 406.38 001-110-6371 UTILITIES-POLICE DE
260120 8 Invoice COUNTY LIBRARY (37%) 01/20/2026 1,002.41 001-410-6371 LIBRARY-UTILITIES
260120 9 Invoice ASBURY CT PL LIFT STATION 01/20/2026 65.16 610-815-6371 UTILITIES - LAGOON-
260120 10 Invoice STREET LIGHTS (19 CHARGES) 01/20/2026 3,450.82 001-230-6371 STREET LIGHTING
260120 11 Invoice RADFORD ROAD LIFT STATION 01/20/2026 464.77 610-815-6371 UTILITIES - LAGOON-
260120 12 Invoice BROOK PARK DRIVE LIFT STATION 01/20/2026 173.64 610-815-6371 UTILITIES - LAGOON-
260120 13 Invoice 5900 ASBURY RD 01/20/2026 65.60 001-230-6371 STREET LIGHTING
260120 14 Invoice 6200 WILLOW WOOD/MAINT GARAGE 01/20/2026 138.19 610-815-6371 UTILITIES - LAGOON-
260120 15 Invoice 5400 ASBURY RD STREET LIGHT PEDESTAL 01/20/2026 228.35 001-230-6371 STREET LIGHTING
260120 16 Invoice WOODMOOR WELL 01/20/2026 1,168.13 600-810-6382 ELECTRICITY-WOOD
260120 17 Invoice 5080 ASBURY RD-LIGHT CONTROL 01/20/2026 329.86 001-230-6371 STREET LIGHTING
260120 18 Invoice 5380 SARATOGA RD WELL/BLDG 01/20/2026 1,920.52 600-810-6381 ELECTRICITY-COL.ES
260120 19 Invoice 6060 PALMER DR WELL 01/20/2026 1,741.92 600-810-6380 ELECTRICITY-WEDG
260120 20 Invoice MIDDLE ROAD LIFT STATION 01/20/2026 358.44 610-815-6371 UTILITIES - LAGOON-
260120 21 Invoice ARROWHEAD LIFT STATION (6301 PAWNEE) 01/20/2026 471.20 610-815-6371 UTILITIES - LAGOON-
260120 22 Invoice MEADOWS CLUBHOUSE 01/20/2026 565.50 005-442-6371 Utilities - Gas & Electric
260120 23 Invoice MEADOWS CLUBHOUSE 01/20/2026 565.50 005-443-6371 Utilities - Gas & Electric
260120 24 Invoice MEADOWS MAINTENANCE BUILDING 01/20/2026 93.41 005-445-6371 Utilities - Electric
260120 25 Invoice MEADOWS IRRIGATION PUMP 01/20/2026 69.39 005-445-6370 Utilities - Electric Irrigati
260120 26 Invoice MIDDLE RD/CARVER LIFT STATION 01/20/2026 249.63 610-815-6371 UTILITIES - LAGOON-
260120 27 Invoice ASBURY RD BOOSTER PUMP STATION 01/20/2026 1,050.37 600-810-6389 ELECTRICITY-TOWER
260120 28 Invoice ASBURY RD NEW WATER TOWER (5499 ASBU 01/20/2026 274.07 600-810-6388 ELECTRICITY-TOWER
260120 29 Invoice 2146 WEDGEWOOD AERATOR 01/20/2026 43.70 001-430-6371 UTILITIES - PARK
260120 30 Invoice 2433 RADFORD RD/5163 ASBURY RD/5133 AS 01/20/2026 46.12 308-240-6371 UTILITIES
Total ALLIANT UTILITIES (2): 21,818.12
ASCENDANCE TRUCK CENTERS (2545)
RA35400383 1 Invoice TRUCK #6 BRAKE REPAIR 01/20/2026 308.18 001-250-6350 REPAIR MAINT/SNOW
Total ASCENDANCE TRUCK CENTERS (2545): 308.18
BEST PRO PEST CONTROL (1071)
12559-1 1 Invoice PEST CONTROL/MEADOWS 01/09/2026 25.00 005-443-6310 Building Maintenance
12559-1 2 Invoice PEST CONTROL/MEADOWS 01/09/2026 25.00 005-442-6310 Building Maint & Repair
Total BEST PRO PEST CONTROL (1071): 50.00
BIECHLER ELECTRIC INC (8)
6816 1 Invoice HMLS SCREEN ROOM REPAIR 01/08/2026 535.00 610-815-6320 GROUNDS REPAIR/M
6831 1 Invoice STREET LIGHT REPAIR 01/13/2026 1,866.93 001-230-6505 STREET LIGHTING-MI
6844 1 Invoice HIDDEN MEADOWS STREET LIGHT REPLACE 01/15/2026 5,381.00 001-230-6505 STREET LIGHTING-MI
Total BIECHLER ELECTRIC INC (8): 7,782.93
Page 9 of 32
City of Asbury Invoice Register - Asbury Page: 2
Input Dates: 1/14/2026 - 1/27/2026 Jan 22, 2026 01:35PM
Invoice Seq Type Description Invoice Date Total Cost GL Account GL Account Description
COTTINGHAM & BUTLER (963)
440866 1 Invoice VEHICLE INSURANCE 2025 TAHOE 01/13/2026 779.00 001-110-6408 INSURANCE
433471 1 Invoice VEHICLE INSURANCE 01/19/2026 241.00 110-210-6408 INSURANCE
Total COTTINGHAM & BUTLER (963): 1,020.00
DELANEY'S AUTO & AG REPAIR CENTER, INC. (2609)
107988 1 Invoice TRUCK #6 TIRE REPAIR 01/02/2026 181.65 001-250-6350 REPAIR MAINT/SNOW
Total DELANEY'S AUTO & AG REPAIR CENTER, INC. (2609): 181.65
DITTMER RECYCLING, INC (1098)
0000247055 1 Invoice CONTRACT DECEMBER 2025/REFUSE 12/31/2025 30,301.85 670-840-6499 CONTRACT - REFUSE
Total DITTMER RECYCLING, INC (1098): 30,301.85
DUBUQUE COUNTY LIBRARY (1384)
1022026 1 Invoice LIBRARY PAYMENT 01/12/2026 111,431.25 001-410-6499 LIBRARY PAYMENT
Total DUBUQUE COUNTY LIBRARY (1384): 111,431.25
ECIA (155)
IVC0000243 1 Invoice INSPCTS/BERNING/ELSKAMP/SPECHT 09/30/2025 4,071.60 001-170-6499 AGREEMENT PAY'T-I
Total ECIA (155): 4,071.60
FUERSTE, CAREW, JUERGENS, (35)
11710 1 Invoice POLICE CITATIONS 01/09/2026 175.50 001-110-6411 COURT,RECORD,ATT
Total FUERSTE, CAREW, JUERGENS, (35): 175.50
IOWA GOLF ASSOC (1352)
15964 1 Invoice 18 ANNUAL MEMBER CLUB FEE @ $250.00 01/07/2026 250.00 005-442-6210 Dues and Licenses
15964 2 Invoice INDIVIDUAL MEMBERSHIPS 20 @ $25.00$25.0 01/07/2026 500.00 005-442-6524 Handicap Fee
Total IOWA GOLF ASSOC (1352): 750.00
J&R SUPPLY, INC (231)
2601119-IN 1 Invoice FIRE HYDRANT REPLACEMENT FITTINGS 01/12/2026 650.00 600-810-6780 CAPITAL
2601136-IN 1 Invoice FIRE HYDRANT REPLACEMENT FITTINGS 01/14/2026 1,814.00 600-810-6780 CAPITAL
Total J&R SUPPLY, INC (231): 2,464.00
KCL GROUP BENEFITS (1850)
012726 1 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 885.56 001-110-6150 HEALTH INSURANCE
012726 2 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 407.81 001-699-6150 HEALTH INS - CITY S
012726 3 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 249.21 005-442-6150 Group Insurance
012726 4 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 69.35 005-443-6150 Group Insurance
012726 5 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 289.54 005-445-6150 Group Insurance
012726 6 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 153.33 110-210-6150 HEALTH INS - CITY S
012726 7 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 258.94 600-810-6150 HEALTH INSURANCE
012726 8 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 417.06 610-815-6150 HEALTH INS - CITY S
012726 9 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 25.90 740-865-6150 CITY SHARE HEALTH
012726 10 Invoice DENTAL/LIFE/LTD/STD/NOVEMBER 01/27/2026 33.96 670-840-6150 HEALTH INS - CITY S
Total KCL GROUP BENEFITS (1850): 2,790.66
Page 10 of 32
City of Asbury Invoice Register - Asbury Page: 3
Input Dates: 1/14/2026 - 1/27/2026 Jan 22, 2026 01:35PM
Invoice Seq Type Description Invoice Date Total Cost GL Account GL Account Description
KRUSER SEPTIC SERVICE, INC (1847)
59538 1 Invoice LIFT STATION CLEANING 12/17/2025 3,301.25 610-815-6320 GROUNDS REPAIR/M
Total KRUSER SEPTIC SERVICE, INC (1847): 3,301.25
MANAGED SOLUTIONS GROUP (1811)
160985 1 Invoice DOUG COMPUTER 11/24/2025 177.50 001-699-6490 INFORMATION TECH
161002 1 Invoice CONNECTION TO COUNTY SERVER 11/24/2025 152.00 001-110-6490 INFORMATION TECH
161184 1 Invoice COUNCIL 11/26/2025 114.00 001-699-6490 INFORMATION TECH
161224 1 Invoice CITY COUNCIL PASSWORD RESET 11/28/2025 38.00 001-699-6490 INFORMATION TECH
161589 1 Invoice MFA SET UP 12/04/2025 152.00 001-110-6490 INFORMATION TECH
161747 1 Invoice COUNCIL 12/15/2025 152.00 001-699-6490 INFORMATION TECH
161937 1 Invoice CAMERA SERVER 12/24/2025 399.38 001-110-6490 INFORMATION TECH
CW2596 1 Invoice MONTHLY BILLIING 01/09/2026 721.29 001-110-6490 INFORMATION TECH
CW2596 2 Invoice MONTHLY BILLIING 01/09/2026 428.58 001-699-6490 INFORMATION TECH
CW2596 3 Invoice MONTHLY BILLIING 01/09/2026 295.69 001-211-6490 INFORMATION TECH
CW2596 4 Invoice MONTHLY BILLIING 01/09/2026 307.97 110-210-6490 INFORMATION TECH
CW2596 5 Invoice MONTHLY BILLING 01/09/2026 307.96 600-810-6490 INFORMATION TECH
CW2596 6 Invoice MONTHLY BILLING 01/09/2026 307.96 610-815-6490 INFORMATION TECH
CW2596 7 Invoice MONTHLY BILLING 01/09/2026 257.55 670-840-6490 INFORMATION TECH
CW2596 8 Invoice MONTHLY BILLING 01/09/2026 307.95 740-865-6490 INFORMATION TECH
CW2596 9 Invoice MONTHLY BILLING 01/09/2026 169.85 005-442-6490 INFORMATION TECH
CW2596 10 Invoice MONTHLY BILLING 01/09/2026 169.85 005-443-6490 INFORMATION TECH
CW2596 11 Invoice MONTHLY BILLING 01/09/2026 169.85 005-445-6490 INFORMATION TECH
Total MANAGED SOLUTIONS GROUP (1811): 4,629.38
MCDERMOTT OIL CO (2267)
932034 1 Invoice PREM #2 DIESEL DYED FARM & #1 DIESEL UL 01/19/2026 987.28 001-250-6331 FUEL
932035 1 Invoice AHLS GENERATOR FUEL 01/19/2026 138.11 610-815-6320 GROUNDS REPAIR/M
932031 1 Invoice GAS/POLICE 01/19/2026 900.15 001-110-6355 POLICE CAR - MAINT
932031 2 Invoice GAS/PUBLIC WORKS 01/19/2026 225.04 110-210-6352 TRUCKS-MAINT/REPA
932031 3 Invoice GAS/PUBLIC WORKS 01/19/2026 225.04 600-810-6352 VEHICLE EXPENSE
932031 4 Invoice GAS 01/19/2026 225.03 610-815-6352 VEHICLE EXPENSE
932031 5 Invoice GAS/PUBLIC WORKS 01/19/2026 225.03 001-212-6352 TRUCKS - MAINT & R
11370 1 Invoice PROPANE FOR MAINTENANCE SHOP 01/20/2026 1,090.10 001-211-6371 UTILITIES-MAINT.BLD
Total MCDERMOTT OIL CO (2267): 4,015.78
MENARDS (55)
70312 1 Invoice SHOP SUPPLIES 01/07/2026 89.27 005-445-6507 Operating Supplies
Total MENARDS (55): 89.27
MSA PROFESSIONAL SERVICES INC (60)
025195 1 Invoice ROUNDABOUT 01/21/2026 1,782.50 308-240-6407 CONSULTANT FEE AS
Total MSA PROFESSIONAL SERVICES INC (60): 1,782.50
MYERS-COX CO. (1059)
618476 1 Invoice SANDWICHES/BAR & GRILL/MEADOWS 01/06/2026 209.69 005-443-6528 Sandwiches
618476 2 Invoice APPETIZERS/BAR & GRILL/MEADOWS 01/06/2026 418.80 005-443-6529 Appetizers
618476 3 Invoice SUPPLIES/BAR&GRILL/MEADOWS 01/06/2026 8.00 005-443-6507 Operating Supplies
Total MYERS-COX CO. (1059): 636.49
OMNISITE (2607)
103188 1 Invoice LIFT STATION CELL DIALER SERVICE FEE 01/01/2026 580.00 610-815-6320 GROUNDS REPAIR/M
Page 11 of 32
City of Asbury Invoice Register - Asbury Page: 4
Input Dates: 1/14/2026 - 1/27/2026 Jan 22, 2026 01:35PM
Invoice Seq Type Description Invoice Date Total Cost GL Account GL Account Description
Total OMNISITE (2607): 580.00
PEPSI-COLA BOTTLING CO (1064)
20433567 1 Invoice COFFEE/BAR&GRILL/MEADOWS 01/20/2026 42.58 005-443-6527 Coffee
20433567 2 Invoice CAN POP/BAR & GRILL/MEADOWS 01/20/2026 47.60 005-443-6525 Can Pop
Total PEPSI-COLA BOTTLING CO (1064): 90.18
VISA - (2041)
111925-3 1 Invoice PERSONAL CHARGE.REIMBURSED LIDDLE 11/19/2025 28.67 001-950-4799 MISC
111925-2 1 Invoice PESTICIDE COMMERCIAL APP/DICKEY 25-26 11/19/2025 15.00 110-210-6230 EDUCATION & TRAINI
11192025 1 Invoice TRUCK #1 AIR FRESHENER 11/19/2025 7.98 600-810-6352 VEHICLE EXPENSE
11202025-2 1 Invoice DRINKING WATER TREATMENT APPLICATION 11/20/2025 32.29 600-810-6230 TRAINING
11202025 1 Invoice TRUCK #6 REPAIR 11/20/2025 29.94 001-250-6350 REPAIR MAINT/SNOW
112025-3 1 Invoice MONTHLY SUBSCRIPTION 11/20/2025 15.89 001-699-6490 INFORMATION TECH
112025-3 2 Invoice MONTHLY SUBSCRIPTION 11/20/2025 15.89 001-110-6490 INFORMATION TECH
112025 1 Invoice SUPPLIES/BOOK/MEADOWS 11/20/2025 22.99 005-443-6507 Operating Supplies
11212025 1 Invoice CLOTHING ALLOWANCE - BANNON - SWEATS 11/21/2025 129.94 600-810-6181 Clothing Allowance
112125 1 Invoice PROPERTY INSURANCE/MEADOWS 11/21/2025 637.56 005-442-6408 Insurance
112125 2 Invoice PROPERTY INSURANCE/MEADOWS 11/21/2025 637.56 005-443-6408 Insurance
112125 3 Invoice PROPERTY INSURANCE/MEADOWS 11/21/2025 637.55 005-445-6408 Insurance
11242025 1 Invoice SNOW SHOVELS 11/24/2025 129.98 001-250-6350 REPAIR MAINT/SNOW
112425-3 1 Invoice ATRIUM CHRISTMAS TREE 11/24/2025 192.59 001-699-6505 MISCELLANEOUS EX
112425 1 Invoice SUPPLIES/CITY HALL 11/24/2025 38.03 001-699-6505 MISCELLANEOUS EX
112425-2 1 Invoice 1,500 CONTACTS 11/24/2025 26.50 001-699-6373 WEBSITE
112525-4 1 Invoice MAINTENANCE SHOP TOOLS 11/25/2025 283.91 001-211-6320 SUPPLIES/TOOLS-AD
11252025 1 Invoice COUNCIL TRAINING 11/25/2025 220.00 001-699-6230 EDUCATION & TRAINI
12012025 1 Invoice CLOTHING ALLOWANCE - LIDDLE - BOOTS 12/01/2025 133.48 600-810-6181 Clothing Allowance
120125 1 Invoice MONTHLY CELLPHONES 12/01/2025 40.32 600-810-6373 PHONE EXPENSES
120125 2 Invoice MONTHLY CELLPHONES 12/01/2025 50.55 610-815-6373 TELEPHONE LIFT STA
120125 3 Invoice MONTHLY CELLPHONES 12/01/2025 34.59 005-442-6373 Telephone / Internet
120125 4 Invoice MONTHLY CELLPHONES 12/01/2025 50.15 005-445-6373 Telephone/Internet
120125 5 Invoice MONTHLY CELLPHONES 12/01/2025 44.28 005-443-6373 Telephone/Internet
120125 6 Invoice MONTHLY CELLPHONES 12/01/2025 89.22 001-110-6373 POLICE DEPT - PHON
120125 7 Invoice MONTHLY CELLPHONES 12/01/2025 15.96 001-650-6373 TELEPHONE
120125 8 Invoice MONTHLY CELLPHONES 12/01/2025 37.05 110-210-6373 TELEPHONE
120125 9 Invoice MONTHLY CELLPHONES 12/01/2025 40.31 110-210-6373 TELEPHONE
120125 10 Invoice MONTHLY CELLPHONES 12/01/2025 40.31 110-210-6373 TELEPHONE
120125 11 Invoice MONTHLY CELLPHONES 12/01/2025 54.63 110-210-6373 TELEPHONE
120125 12 Invoice MONTHLY CELLPHONES 12/01/2025 63.33 110-210-6373 TELEPHONE
120125-2 1 Invoice SUPPLIES/CITY HALL 12/01/2025 71.00 001-699-6505 MISCELLANEOUS EX
120225 1 Invoice OFFICE SUPPLIES/MEADOWS 12/02/2025 26.99 005-443-6506 Office Supplies
3993620970 1 Invoice STRATEGIC PLANNING 12/03/2025 186.52 001-699-6230 EDUCATION & TRAINI
3098 1 Invoice TRUCK #9 SIDE BOARDS 12/03/2025 154.72 001-250-6350 REPAIR MAINT/SNOW
12032025 1 Invoice WATER FOR SHOP 12/03/2025 35.92 110-210-6505 MISCELLANEOUS EX
120325 1 Invoice WATER FOR SHOP 12/03/2025 35.92 110-210-6505 MISCELLANEOUS EX
120425 1 Invoice FUEL/POLICE 12/04/2025 57.11 001-110-6355 POLICE CAR - MAINT
120425-2 1 Invoice FUEL/POLICE 12/04/2025 29.50 001-110-6355 POLICE CAR - MAINT
120525-3 1 Invoice TELEPHONE MAINT BLDG 12/05/2025 219.53 001-211-6373 TELEPHONE-MAINT B
120525-2 1 Invoice GLOCK MAGWELL/CLOTHING/POLICE 12/05/2025 75.90 001-110-6181 CLOTHING ALLOWAN
120525 1 Invoice MONTHLY SUBSCRIPTION/DISCOUNTED MO 12/05/2025 67.40 005-443-6373 Telephone/Internet
120725 1 Invoice MONTHLY/PUB WORKS ALARM 12/07/2025 117.97 001-211-6499 CONTRACT WORK
120925 1 Invoice REPLACEMENT SIM SCREENS/TOTAL 3/MEA 12/09/2025 7,073.70 005-442-6350 Operational Equipment
121125-4 1 Invoice SUPPLIES/AMMO/POLICE 12/11/2025 120.92 001-110-6507 POLICE AMMO
121125-2 1 Invoice SUPPLIES/BAR&GRILL/MEADOWS 12/11/2025 14.88 005-443-6507 Operating Supplies
121125-2 2 Invoice MIXED DRINKS/BAR&GRIL/MEADOWS 12/11/2025 293.47 005-443-6523 Mixed Drinks
121125-2 3 Invoice SANDWICHES/BAR&GRILL/MEADOWS 12/11/2025 15.65 005-443-6528 Sandwiches
Page 12 of 32
City of Asbury Invoice Register - Asbury Page: 5
Input Dates: 1/14/2026 - 1/27/2026 Jan 22, 2026 01:35PM
Invoice Seq Type Description Invoice Date Total Cost GL Account GL Account Description
121125-3 1 Invoice WATER FILTER CARTRIDGES/CITY HALL 12/11/2025 249.44 001-699-6505 MISCELLANEOUS EX
121125 1 Invoice FIRSTNET/AIRCARDS/POLICE 12/11/2025 165.08 001-110-6371 UTILITIES-POLICE DE
121225 1 Invoice SNOW BLOWER PADDLES 12/12/2025 97.13 001-250-6350 REPAIR MAINT/SNOW
3307245631 1 Invoice ADPBE 12/15/2025 21.19 001-699-6490 INFORMATION TECH
121625-3 1 Invoice SNOW PLOW MAINTENANCE 12/16/2025 148.85 001-250-6350 REPAIR MAINT/SNOW
121625-2 1 Invoice SUPPLIES/POLICE 12/16/2025 90.42 001-110-6506 OFFICE SUPPLIES
121625 1 Invoice EXECUTIVE CAR WASH/UNIT 4 12/16/2025 11.00 001-110-6355 POLICE CAR - MAINT
122325 1 Invoice MONTHLY SUBSCRIPTION/DISCOUNTED MO 12/23/2025 67.40 005-443-6373 Telephone/Internet
120920251 1 Invoice IDOT SYSTEM TRAINING ROUNDABOUT 01/08/2026 8.03 308-240-6505 MISC
Total VISA - (2041): 13,252.09
WATER SOLUTIONS UNLIMITED (1345)
7301911 1 Invoice WATER TREATMENT CHEMICALS 01/08/2026 2,804.25 600-810-6501 CHEMICALS
Total WATER SOLUTIONS UNLIMITED (1345): 2,804.25
WILLE MANUFACTURING LLC (2512)
1015 1 Invoice EXCAVATOR RENTAL 01/06/2026 550.00 005-445-6415 Rent & Lease Equipme
Total WILLE MANUFACTURING LLC (2512): 550.00
Grand Totals: 216,649.93
Report GL Period Summary
GL Period Amount
00/00 203,397.84
01/26 13,252.09
Grand Totals: 216,649.93
Vendor number hash: 134446
Vendor number hash - split: 216593
Total number of invoices: 79
Total number of transactions: 152
Terms Description Invoice Amount Discount Amount Net Invoice Amount
Open Terms 216,649.93 .00 216,649.93
Grand Totals: 216,649.93 .00 216,649.93
Page 13 of 32
Strategic Planning and Goal Setting
Report 2027
Adopted January xx, xxxx
City of Asbury
5290 Grand Meadow Drive
Asbury, IA 52002
563-556-7106
www.cityofasbury.com
Page 14 of 32
Mayor:
Jim Adams
City Council:
Russ Domeyer Curt Kiessling
R. Craig Miller Robert Reisch
Karen Klinkhammer
City Council member elect:
Mark Schemmel
City Administrator:
Beth Bonz
Department Heads:
Police Chief: Tom Henneberry
Public Works Director: Blaine Telford
Golf Course General Manager: Jeremy Hawkins
Facilitated by:
James Holz
MSA Professional Services
2
Page 15 of 32
City of Asbury, Iowa
Strategic Planning and Goal Setting Session
________________________________________________
TABLE OF CONTENTS
Introduction ………………………………………………………… Page 4
Questionnaire……………………………………………………………. Page 4
Major Accomplishments…………………………………………….. Page 5-6
Vision and Mission Statement…………………………………….. Page 6
Continuing Priorities …………………………………………………. Page 6
City Goals, Actions and Policies ………………………………….. Page 7-12
City Council Goals 2027……………………………………………… Page 13
Teamwork ……………………….………………………………………… Page 14
Summary………………………….………………………………………… Page 14
Communication of Council Goals & Objectives to Citizens Page 14-15
Final Comments …………………………………………………… Page 15
EXHIBITS
Exhibit A – Goals and Objectives Action Plan ……………………Page 16
Appendix
Appendix A – Mayor and City Council Agenda ………………….Page 17
Appendix B – Questionnaire……………………………………………..Page 18-22
3
Page 16 of 32
City of Asbury City, Iowa
Strategic Planning and Goal Setting Session
December 2, 2025
________________________________________________________________________
Introduction
The City of Asbury Mayor, City Council and Department Heads participated in the annual Strategic
Planning and Goal Setting Session that was held on December 2, 2025 at 5:30 p.m. to set the
goals and priorities of the City Council for the next fiscal year and beyond. City Council members
completed questionnaires prior to the work session to facilitate the discussion. James Holz of
MSA Professional Services facilitated the Strategic Planning and Goal Setting work session that
included:
1. Review of major accomplishments and continuing priorities;
2. Review of Vision and Mission Statement.
3. Review and comment on Comprehensive Planning Goals, Policies and Action
Items.
4. Review of teamwork and other opportunities based upon comments of the
elected officials.
5. Review of this final report.
Questionnaire (Appendix B)
A questionnaire was distributed to the City’s elected officials and department heads prior to the
work session and they were asked to provide input on the:
1. Major accomplishments.
2. Continuing priorities.
3. Vision Statement.
4. Mission Statement.
5. Survey questions on city operations, property taxes and allocation of city funds.
6. Goals, Actions and Policies for Community Facilities, Growth and Development,
Economic Development, Intergovernmental Collaboration and Issues and
Opportunities.
7. Provide comments and suggestions regarding teamwork objectives.
8. Provide comments and suggestions regarding other opportunities.
4
Page 17 of 32
Major Accomplishments 2024-2025
The major accomplishments for the City over the past two years are many. The ability of the
City Council and City Staff to work as a team has enabled the City to accomplish many projects
and initiatives.
Major Accomplishments
Below are the major accomplishments of the City of Asbury over the past year.
1. Asset Management Project:
Update stormwater assets.
2. Streets:
2025 Street and Trail Overlay Project.
Sale of Property Hales Mill Road to Radford Road connection.
Design Hales Mill Road/Asbury Road Roundabout.
3. Utilities:
Arrowhead Water Looping Project.
Pump replacements for lift stations – Hales Mill, Wedgewood, maintenance
shop, wastewater treatment plant storm flow.
Unidirectional Flushing Plan.
Replaced 400 meters as part of meter replacement project.
Zero water and sewer system violations.
5
Page 18 of 32
4. Stormwater:
Cleaned 669 miles of streets during the most recent season.
5. Administration.
Financial Software conversion.
Increased ACH utility billing.
Increased e-billing.
Added customer utility portal.
Added payroll portal for employees.
Improved Accounts Payable workflow and introduced electronic records.
Update purchasing policy.
Updating Park Master Plan.
Appoint Assistant City Attorney Lynch Dallas.
6. Public Works
Added Full-Time Public Works Position.
7. Ordinance Amendments.
Update refuse and water fees
Amend Fireworks
Rezone Residential Property to Commercial – Kloft
8. City Council.
Adopted Comprehensive Plan 2025
Five Year Capital Improvement Plan 2027
Hales Mill Commercial Development
Approve funding for cost sharing for Fire Department Personnel
Update Golf Cart Fleet.
Vision Statement.
“The City of Asbury is a vibrant safe, sustainable city that fosters a sense of community and family
and encourages a healthful lifestyle where citizens can thrive.”
The City Council reviewed the Vision Statement and no changes were recommended.
Mission Statement.
“The City of Asbury provides exceptional services in a fiscally responsible and professional
manner to create a high quality of life for the community to live, play and work. “
The City Council reviewed the Mission Statement and no changes were recommended.
6
Page 19 of 32
Continuing Priorities
Funding of reserves for building, plant, vehicles and equipment to fund
replacement when the useful life is ended.
Update utility infrastructure as needed when planning for future street
improvements.
Staff retention – competitive wages, salaries, benefits and recognition.
Succession planning for retirements.
Set appropriate debt and property tax levels.
Review and update TIF valuations and debt capacity annually.
Community Facilities
Priority
No. Goal/Policy/Action Item Level Timeframe Partners
G1 Provide high quality parks and recreation amenities in Asbury.
Implement Park Master Plan by prioritizing projects and funding
A1
sources.
Increase trail access and connectivity in Asbury by implementing
P1
the existing trails plan.
Beginning design of West Trail Project.
Maintain existing programs and consider implementing new ones
P2
that continue to meet the community’s demands.
Refer to current Parks and Trail plans when considering new
P3
development and park expansion in Asbury.
Plan for, build, and improve infrastructure systems to meet anticipated growth and development
G2
needs.
Evaluate utility fees on an annual basis to ensure fees are
A1 reasonable to pay for ongoing maintenance and repair and
infrastructure projects.
Grow the use of the GIS system to identify and document city
A2
assets
P1 Monitor public satisfaction with public services.
7
Page 20 of 32
Require utilities in new developments to be underground. For
P2 redevelopment and reconstruction encourage underground utilities
where feasible.
Consider intersection safety for new street construction and
P3 redevelopment.
Construction of Asbury Road/Hales Mill Road Roundabout in
summer 2026
G3 Providing Quality Drinking Water
G4 Public Safety
Evaluate alternatives to the current volunteer fire department
A1
services.
Explore joint services with Dubuque.
Continue assist in the funding of Asbury Fire Department with paid
personnel.
8
Page 21 of 32
Growth and Development
Priority
No. Goal/Policy/Action Item Level Timeframe Partners
Promote balanced neighborhoods with a mix of housing types and price-points that
G1
provide suitable housing for everyone.
Develop a variety of housing options, including low, medium, and high-density, to
A1
accommodate residents of all ages and income levels.
Support the Green and Healthy Homes Initiative, providing empowerment services
A2 to households in combination with efficient, rehabilitation and preservation of
affordable and workforce housing.
A3 Attract independent senior and retirement housing developments.
Consider the expansion of residential areas in accordance with the Future Land Use
P1
Map.
Ensure street and pedestrian connections between existing and new residential
P2
neighborhoods through the use of sidewalks, trails, or streetscape standards.
G2 Foster efficient and sustainable growth in Asbury.
Reduce the placement and design of driveways along main corridors of the
A1
community in new and existing development when possible.
Current and future development should occur in a sustainable manner that balances
P1
urban growth with existing environmental conditions.
P2 Protect and preserve wetland, waterways and natural areas.
P3 Minimize conflicts between agriculture and urban development.
Preserve and protect key environmental corridors, native vegetation, wildlife species, and productive agricultural
G3
lands in balance with the development of the City.
A1 Identify natural areas for preservation and restoration projects.
Develop and maintain a list of preferred native plants and trees for landscaping to be
A2
used in development review and project planning.
A3 Encourage the continuous maintenance of properties.
Promote landscaping practices that incorporate a variety of noninvasive, native
P1
species, especially within private stormwater facilities.
Partner with other regional governments on key restoration initiatives that will protect
P2
natural environments.
9
Page 22 of 32
Promote infill and redevelopment initiatives on under-utilized sites within the City
P3
limits to help reduce the pressure to expand into surrounding agricultural areas.
Promote development opportunities in similarly categorized land use areas
P4
recognized within the Future Land Use Map.
G4 Improve connectivity in Asbury.
A1 Monitor the quality of streets, sidewalks, parking areas, and trails within Asbury.
Continue with Capital Improvement Plan to overlay streets.
A2 Develop a sidewalk and trail system which encompasses the entire community.
P1 Require new arterial streets to consider complete street facilities.
Link new growth and development to the existing community and economic
P2 -
development growth areas.
10
Page 23 of 32
Economic Development
Priority
No. Goal/Policy/Action Item Level Timeframe Partners
Prioritize development of the physical environment that supports local businesses and increases
G1
accessibility to local businesses.
Coordinate existing community plans to direct development
A1
incentives, annual budgets, and capital improvement planning.
A2 Continue to support the Asbury Area Development Corporation.
Implement annexation priorities identified in the Comprehensive
A3
Plan.
Create walkable, people-centered places that are enjoyable to
P1
inhabit and that enable people to walk between businesses.
Continue to provide permitting and other City code guidance to new
P2
business projects.
G2 Assist in on-going efforts to make Asbury a destination for residents and visitors.
Support current community-wide events (Music in the Park,
A1
Halloween Parade, etc.) and consider creating new ones.
Encourage community gardens, farmers markets, and other
A2
community-based food projects.
Promote retail, restaurant and entertainment uses in commercial
P1
areas of Asbury.
P2 Improve visibility of and access to businesses in Asbury.
P3 Support the development of lodging within the City.
G3 Rebrand the City
A1 Create a committee for public engagement.
A2 Hire a consultant.
11
Page 24 of 32
Intergovernmental Collaboration
Priority
No. Goal/Policy/Action Item Level Timeframe Partners
G1 Partner with local, state, and federal agencies to enhance the culture and resources of Asbury.
Have discussions with surrounding communities regarding the annexation of land and
A1
development of proposed sites.
Continue to work with Dubuque County on their Multi-Jurisdictional Hazard Mitigation
A2
Plan.
A3 Communicate with state and federal legislators.
Work with local school districts and other community stakeholders to foster
P1 communication, relationships, and knowledge about facility planning and other
activities/efforts that impact Asbury.
Work with other governmental entities to implement policies that further City
P2
objectives and reinforce City plans.
Be present and active in decisions that impact adjacent and overlapping
P3
municipalities.
Explore grants and other funding opportunities with federal, state, and local programs.
P4
Issues and Opportunities
No. Goal/Policy/Action Item Priority Level Timeframe Partners
G1 Review feasibility of additional committees to support setting policy for the city.
G2 Review and integrate the use of AI technology to streamline city operations where possible.
12
Page 25 of 32
City Council Goals 2027
Top Priorities
1. Community Facilities
a. Plan for, build and improve infrastructure systems to meet anticipated
growth and development need.
b. Continue to provide Quality Drinking Water.
c. Public Safety - Evaluate alternative to the current volunteer fire service.
2. Growth and Development – Foster efficient and sustainable growth in Asbury.
3. Economic Development – Prioritize development of the physical environment
that supports local businesses and increases accessibility to local businesses.
High Priorities
1. Community Facilities – Provide High Quality Parks and Recreation Amenities.
a. Implement Park Master Plan that encompasses all Asbury Parks.
b. Increase trail access and connectivity in Asbury by implementing the
existing trails plan.
2. Intergovernmental Collaboraton - Partner with local, state and federal agencies
to enhance the culture and resources of Asbury.
3. Economic Development - Rebrand the city.
4. Economic Development - Assist in on-going efforts to make Asbury a destination
for residents and visitors.
Other Priorities
1. Growth and Development - Promote balanced neighborhoods with a mix of
housing types and price-points that provide suitable housing for everyone.
2. Growth and Development - Improve connectivity in Asbury.
3. Issues and Opportunities – Review feasibility of additional committees to
support policy for the city.
4. Issues and Opportunities – Plan for succession of City Administrator
13
Page 26 of 32
Teamwork
1. To reinforce our goals, actions at the council table should be for the greater good
of all residents of Asbury.
2. We should all do our part not to serve ourselves or a special group.
3. Petitions alone should not decide issues.
4. Continue to make council aware of major issues ahead of council meetings.
5. Remember to follow meeting protocol during citizen input.
6. Be willing to compromise, even if some residents may be upset.
7. Be respectful of each other. There are two sides to every issue. Remember
everyone has a right to their own opinion and to make motions.
8. Be open minded to change things. Ordinances may be amended.
9. Listen to all resident’s legitimate concerns and address them.
10. Don’t underspend to correct issues based on budget.
11. Always be mindful that decisions are made with the information available at the
time. Things can and do change.
SUMMARY
The goals and priorities outlined in this report are designed as a guide for this City Council to
manage the growth of the city and plan for future infrastructure and facilities. It is a key
component for the City Council to appropriate funds and seek funding sources to accomplish the
goals as set in this report. The action plan to accomplish the initiatives is set forth in Exhibit A.
It is recommended this report be posted at on the city’s website www.cityofasbury.com. The
posting of this report will communicate to residents the priorities of the City Council.
It is important to note that the prioritizing of all the various initiatives is not “cast in stone.” The
initiatives may be modified as new circumstances may dictate. It is recommended the Mayor
and City Council will repeat this process annually which may result in new initiatives and
priorities.
COMMUNICATION OF COUNCIL GOALS AND OBJECTIVES TO CITIZENS
The citizens of Asbury are the “shareholders” or owners of the City operation, it is important that
they are informed about the goals and objectives that have been established by the Mayor and
City Council. The following is a brief summary of various activities that may be used to
communicate the City Council’s goals and objectives to local residents.
14
Page 27 of 32
1. City Website. After the Mayor and City Council have reviewed and formally adopted the
Goal Setting Report, a copy of the report can be placed on the City’s website for review
by the citizens of Asbury.
2. City Newsletter. The City will publish a list of the City Council’s goals and objectives in the
City’s newsletter to residents.
3. Public Places – Reading Material. A copy of this goal setting report or a brief summary of
the City’s goals and objectives may be made available in public places, such as the City
Hall or the library.
FINAL COMMENTS
It was a pleasure to assist the City of Asbury with this goal setting process. We were impressed
with the level of cooperation and positive attitudes of the city management team and the elected
officials.
Once again, thanks to the management team, Mayor and City Council members for the great
cooperation and timely response during this process.
Jim Holz Beth Bonz
Client Service Manager City Administrator
MSA Professional Services, Inc. City of Asbury
15
Page 28 of 32
RESOLUTION NO. 7-2026
CITY OF ASBURY, IOWA
A RESOLUTION APPROVING STRATEGIC PLANNING REPORT 2027.
Be it resolved by the City Council of the City of Asbury, Iowa:
The City of Asbury approves the Strategic Planning Report 2027.
Passed and approved this 27th day of January, 2026.
______________________________
Mayor
Attest:
__________________________________
City Administrator
Page 29 of 32
Lange Sign
Proposal Color LED Message
10mm 8 mm 6mm
3' X 6' viewing area $ 29,172.00 $ 31,748.00 $ 35,642.00
41" high X 75" wide X 5" Deep
Matrix 90X180 108X216 144X288
2' X 6' viewing area $ 22,720.00 $ 25,154.00 $ 27,548.00
29" high X 75" wide X 5" deep
Matrix 60 X 180 72X216 96X288
Model Watchfire
Software Watchfire Ignite OPX
Software is cloud based
Color LED RGB
Color Capacity 1.2 quintillion
Video Plays prerecorded clips 30 FPS
Imports Windows Video (AVI)
Animated Texts and graphics
Brightness Daytime 7500 NIT
Nightime 700 NITS
Communication 4G wireless with life of sign data plan
Graphics Built in graphics, plus ability to create graphics
Electrical Requirement 120 Volt 18 amp, single phase 9 amps per face
Parts and Labor Warranty 5 Years
50% deposit at signing
Current sign was purchased in 2009 for the former city hall location 5080 Asbury Road in the amount of $22,088.
Current sign is 17 years old and there are no longer parts available for this sign.
Page 30 of 32
5080 Asbury Rd
City of Asbury Iowa Asbury, IA 52002 (0 - 3 mi)
Two-way Average Daily Traffic on Asbury Road
8,958 Vehicles per Day
268,740 Vehicles per Month
3,269,670 Vehicles per Year
With a load factor of 1.5 people 18+ years of age
per vehicle, traffic at your location delivers 13,437
daily impressions.
(• 1 dot = 200 people)
Population Statistics
Summary Age Cohorts Median Age: 41.9 CPM Comparison
2020 Census 29,028 Population: < 18 6,178 21.3%
2024 Estimate 29,049 Population: 18 - 35 5,980 20.6%
2029 Projection 27,990 Population: 35 - 50 5,026 17.3%
'20 - '24 % Change 0.1% Population: 50 - 65 5,080 17.5%
'24 - '29 % Change -3.7% Population: > 65 6,786 23.4%
Education Mode of Transportation to Work
HS grad. or less 6,662 33.0% Car, truck, or van 12,900 96.9%
Some college 3,137 15.6% Public trans. 59 0.4%
Assoc./prof. degree 2,679 13.3% Motorcycle 24 0.2%
Bachelor's degree 5,414 26.9% Bicycle 21 0.2% An LED display's CPM is often far lower than the
Master's or higher 2,269 11.3% Walked 265 2.0% CPM of traditional media.
Other means 38 0.0% To calculate your estimated cost per thousand
Yearly Income by Household impressions, or CPM, divide the daily cost of your
Average HH Income: $110,181 new display by the number of impressions per day,
and multiply by 1000.
Median HH Income: $85,017
Your Local Watchfire Contact
This Report Was Prepared By: Watchfire makes no representation concerning the accuracy
Scott Kane of data obtained from state or national geodatabase
sources.
scott.kane@watchfire.com
(319) 252-2920
2025-Nov-24
Powered by Sitewise Pro Traffic Source: StreetLight Demographics: STI PopStats
Page 31 of 32
RESOLUTION NO. 8-2026
CITY OF ASBURY, IOWA
A RESOLUTION APPROVING TO PURCHASE MESSAGE CENTER SIGN FROM
LANGE SIGN GROUP.
Be it Resolved by the City Council of the City of Asbury:
The City Council approves the purchase of an electronic sign from Lange Sign.
Passed and approved this 27th day of January, 2026.
Mayor
Attest:
City Administrator
Page 32 of 32
Get email alerts for Asbury
A daily email when new agendas and minutes are posted.