Common Council Meeting
Regular MeetingBlack River Falls, WI · November 6, 2024
Minutes
The Common Council met at City Hall in the City of Black River Falls on November 6, 2024 at 6:00 P.M.
Alderpersons Gearing-Lancaster, Ammann, Peloquin, M. Rave, E. Rave, and Busse were present. Alderperson
Dougherty attended remotely via Zoom meetings. Alderperson Wussow was excused. Mayor J. Eddy presided.
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Mayor Eddy opened the public hearing on the shared ride taxi service.
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The City Administrator provided a summary of the shared ride taxi service; started the service in 1989; currently
operating under contract with Abby Vans; the City provides the two vehicles; vendors charge an hourly rate and
they provide the staffing, drivers, logistics, vehicle maintenance, fuel, and all operating expenses; currently the
system operates 6am-10pm every day of the week; 11 years ago the local share, the amount the City has to
pay, was $0 and was completely subsidized through fares collected and federal and state grant dollars; through
the years the cost to operate the system has increased significantly – paying under $20 per hour in 2013 to now
paying $49.10 per hour; hourly rates took huge jump in the last 4 years from being in the $26 range pre-2020
then mid-$30 range in 2023 - that company went bankrupt and the service was shut down for 3 months while we
did an RFP and secured another vendor; at that time hourly rate went to $49.10 per hour; the City contracts for
nearly 11,000 hours annually; the contract for 2023 was $477,448; of that, the City receives about $193,000 in
federal aid and $64,000 in state funding to subsidize the service; that leaves $129,000 for the City to pick up
and capital expenses are a little over $15,000 per year; leaving the total local share for this year at $145,000;
last year the Council approved a significant increase in the levy to pay for the taxi service going from $50,000 to
$85,000; leaves about a $60,000 shortfall with no way to make up that difference with levy limits and
expenditure restraints set by the State without taking from other areas and services; these conversations have
been happening for 1-2 years letting the Council know it is getting worse and worse and it has come to the point
where if nothing changes it is unsustainable to be running that kind of deficit every year; the Council asked for a
3rd party to do a feasibility study; the City secured a state grant to cover 80% of the cost for that study; the City
utilized the Mississippi River Regional Planning Commission to complete that study which is included in the
meeting packet; the City reached out to the County to explore the possibility of a countywide taxi service that
could potentially address the transportation needs outlined in the Community Health Needs Assessment that
was completed a year or two ago; at the last meeting the Common Council approved a resolution to set this
public hearing to consider increasing the agency fares from $7 per ride to $10 per ride, decrease the operating
hours from 6:00am-10:00pm every day to 6:00am-8:00pm Monday-Friday and 7:00am-8:00pm on Saturday &
Sunday, or to terminate the service; Abby Vans provided the proposal to increase agency fares and reduce
hours and has indicated they would accept a 1% hourly rate increase instead of the allowed 2.5% increase for
2025 which would bring the contracted cost to $389,380 less projected $130,00 in fare revenues less projected
$129,690 from federal aid less projected $80,575.20 from state aid plus $15,600 for capital expenses for total
projected local share of $64,714.80 which is $20,285.20 less than the current levy for the service; used to get an
ADA accessible mini-van for $36,000 and the City is responsible for 20% of that purchase and 2024 price list
has them at $78,000; not only is the operating cost increasing so is the capital costs.
A.J. Sims asked what is being subsidized if Abby Vans is responsible for all operating expenses? The City
Administrator explained the City is under contract with Abby Vans at $49.10/hour to operate the service. Mr.
Sims then asked why is Abby Vans being subsidized if they are responsible for operating expenses? Mr. Sims
asked why the system is so far in the red, is there just not enough riders? The City Administrator explained
there are a lot of factors including the increased hourly cost is a huge part of it, ridership is down – peaked in
2018-19 at 40,000 rides and 2024 is projected at 17,000 rides. Things that have affected ridership include the
City doubled the fare rates to increase fare revenue so less tax dollars were needed, and the service was shut
down for three months so people found alternate means. Mr. Sims shared other private companies in other
transportation services he felt work without being subsidized unless it is open to the public like a city bus that is
operating on a scheduled route not an on-call service it is a stop service. Mayor Eddy explained the whole
purpose behind the federal subsidy was to keep the fare rate down so that people could afford to ride the taxi;
there was a time we were charging $1.50 to $3.00 for a ride; like other federal programs, it has not kept up with
the actual market cost to provide the service so the City has been subsidizing it the last 8-10 years; the service
goes out to RFP every 5 years and many years we only have one company respond to that RFP and one year
we brought a company in and they went bankrupt; the situation is not because of something anyone has done, it
is the nature of what it costs to operate versus federal and state reimbursements; the City has made up that
difference for a number of years but we cannot do that anymore. Mr. Sims asked if we do not have enough
ridership to maintain 2 cabs, has anyone considered going down to 1 cab so that it stays busier? The City
Administrator explained that we had looked at everything; the City used to have 3 taxis on the road but that was
cut down to 2 vehicles in August of 2023 along with cutting a few hours off the schedule; in order to provide the
service efficiently and not have 1-2 hour wait times we have determined we need 1 taxi at these times and 2
taxis at other times as outlined in the schedule in the packet. Mayor Eddy added the option of eliminating the
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service is out there because no private company is going to come in here if they have to compete with our
shared ride with cheaper rates. Mr. Sims asked if you decide to shut this down, is the City opposed to a private
entity attempting to operate something here? The City would have no problem with that at all. Mr. Sims asked
what requirements would be placed on them. The City Administrator explained the City does not have any
licensing or permitting requirements. Mr. Sims went on to explain that state statute does not require a cab
company to provide handicap vehicles but they cannot discriminate on the basis of disability; it makes sense to
have handicap vehicles, but if you can’t afford to start out with a $76,000 handicap van it makes a lot of sense to
start out with a more affordable 4-door sedan get your business established and then move up and begin
offering more services as you have the revenue to provide them. The City Administrator provided further
clarification that this is not a private company; Abby Vans is not operating here as a private company and the
City is not subsidizing them as a private company; the City has elected to provide a public transit system for the
elderly and the disabled so in order to fulfill that objective of servicing that population we need ADA accessible
vans; this is a government public transit system that the City puts out to private companies to say if you want to
operate this system what do you need per hour and we contract to have that done; if anyone wants to have a
taxi service in the City they can start one today and they don’t need any approvals from the City and they don’t
have to tell us they cannot provide ADA; they provide what they want, advertise it and get the rides they can;
there is nothing preventing anyone from coming in here and operating a private taxi service. Mr. Sims clarified
his question is if you did it completely private and didn’t ask the government for anything would you guys be
opposed to someone running a taxi service that is not handicap accessible? There was no opposition.
Sarah Lindow spoke in favor of keeping the service pointing out she utilizes the taxi service on a daily basis at
work; it is a very important service that needs to be here for patients to get to their doctor’s appointments; to get
to and from the hospital; it is not something we can do without in this town; trying to find rides when the service
was shut down was very difficult which added to the stress they see on a daily basis already; there was also
inappropriate use of the ambulance and emergency room during that time; there is an isolation issue if people
are stuck at home; hope the Council can somehow figure a way to keep this taxi service running because it
would be a huge disaster in many aspects in this community if we didn’t have some sort of taxi service.
Lyn Gates with Jackson County ADRC explained the County’s WisDOT grant they use for transportation
services; their program is not an on-demand program; they have a fixed route shopping bus, they do out of town
trips, they do volunteer rides for medical appointments outside of Jackson County, partner with Interfaith they do
a lot of the in county transportations for medical appointments, The county does not do on demands or pick-ups
to the clinic, the hospital or the pharmacy; working with aging and disabilities services Lyn stated she
understands how important the taxi service is to Jackson County; the solution for 2025 looks really good; raising
agency fares; that is a state aid service and most are contracting for Medicaid services and they can do the
higher rate because it would cost them a lot more to independently contract with local vendors so it would still be
a cost savings even if the City raises those rates; reducing hours is a better option than no hours at all.
There were no other attendees that wished to speak.
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It was moved by Alderperson Peloquin, seconded by Alderperson E. Rave to close the public hearing on the
shared ride taxi service. Motion carried at 6:36 pm
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Mark Jones from Abby Vans addressed the Council appreciative of operating the shared ride service in the City;
gave a history of his company and the services they provide; they believe strongly in public transit and being
able to help people access the goods and services they need to live healthier more productive lifestyles; in this
community senior, disabled and agency rides represent 85% of the monthly rides and one of the largest growing
segments is non-driver population that don’t have another option for transportation; taking away a public transit
system would cause seniors that would like to continue to live in their homes in this community they wouldn’t be
able to do that anymore – they would need to move to larger cities that provide a public transit system; also
understand the need for sustainability; over the last 5 years the average CPI isn’t even close to the CPI for the
transportation segment alone; understands we need to make changes to the program; believes these
adjustments will be sustainable for the City and will not negatively impact ridership and allow people to live in
their homes and have access to goods and services in this community.
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It was moved by Alderperson Ammann, seconded by Alderperson Busse to increase the shared ride taxi service
agency fare from $7.00 per ride to $10.00 per ride and decrease the operating hours for the shared ride taxi
service from 6:00AM to 10:00PM every day of the week to 6:00AM to 8:00PM Monday-Friday and 7:00AM to
8:00PM on Saturday & Sunday. Motion carried.
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It was moved by Alderperson Ammann, seconded by Alderperson Peloquin to approve the Exercise of Options
for the Shared Ride Taxi Service with Abby Vans, Inc at an hourly rate of $49.59. Motion carried.
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Parks & Recreation Director Jarod Meyer and two representatives from the Jackson County Little League Board
presented a proposal to update the concessions and rest rooms at Mark Fields and to add a playground area.
Total cost is estimated at $500,000-$800,000 and they have support from a donor for a significant portion of this
project. Little League will cover the cost of the initial design that they can use to further promote and fundraise
for the project. Work would begin at the end of the Little League season in July 2025 and be done by the end of
the year. Shelter area would be available as a shelter rental option for the city and playground would be
available for neighborhood kids. There was discussion on the need for better parking and security cameras.
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It was moved by Alderperson M. Rave, seconded by Alderperson Gearing-Lancaster to authorize the
continuation of planning for the Marks Field Project to include a return of costing and additional project details as
soon as available and for the City Administrator to prepare a resolution to support the project. Motion carried.
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The City Administrator results from the November 5, 2024 election. There were 1,741 ballots cast in the City
which is nearly 95% of registered voters. Mayor Eddy expressed his appreciation for the poll works and city
staff that did a fantastic job with the set up and flow during the election.
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It was moved by Alderperson M. Rave, seconded by Alderperson Dougherty to dispense with the reading of the
minutes of the October 16, 2024 Special Common Council meeting and approve as presented. Motion carried.
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CITIZENS IN ATTENDANCE
There were 7 citizens in attendance for agenda items – 6 in person and 1 via Zoom meetings.
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COMMITTEE REPORTS
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It was moved by Alderperson M. Rave, seconded by Alderperson E. Rave to place on file the minutes of the
October 14, 2024 Plan Commission meeting. Motion carried.
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It was moved by Alderperson Busse, seconded by Alderperson Peloquin to place on file the minutes of the
October 28, 2024 Utility Commission meeting. Motion carried.
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It was moved by Alderperson M. Rave, seconded by Alderperson Dougherty to place on file the minutes of the
October 30, 2024 BID Board meeting. Motion carried.
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It was moved by Alderperson Busse, seconded by Alderperson M. Rave to approve the agreement between the
City and the Municipal Street Department Teamsters General Union Local 662. Motion carried.
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It was moved by Alderperson Ammann, seconded by Alderperson E. Rave to approve the 2025 BID Operating
Plan and Budget of $35,592.47. Motion carried.
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It was moved by Alderperson Peloquin, seconded by Alderperson Gearing-Lancaster to adjourn. Motion carried
at 7:35pm.
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A. Brad Chown
City Administrator
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Agenda
City of Black River Falls
COMMON COUNCIL – AGENDA
Wednesday – November 6, 2024 – 6:00 PM
City Hall – 101 S. Second Street, Black River Falls, WI
Join Zoom Meeting:
https://us02web.zoom.us/j/81050807650?pwd=NEtvbWhMK05yeFZhSGJUSWxVbW9
Or Dial: 1-312-626-6799 Meeting ID: 810 5080 7650 Password: cityhall
1. Call to Order
2. Roll Call
3. Pledge of Allegiance
4. Open public hearing on shared ride taxi service – Mayor
5. Close public hearing on shared ride taxi service – Action
6. Consider changes to shared ride taxi service including decreasing operating hours and/or
increasing agency fares, or terminating the service – Possible Action
7. Exercise of Options for Shared Ride Taxi Service – Action
8. Marks Field facilities upgrade and new playground project – Action
9. Election results
10. Reading of the Minutes of the October 16, 2024 Special Common Council Meeting –
Action
11. Citizens in Attendance
12. Committee Reports:
a. Plan Commission October 14, 2024
b. Utility Commission October 28, 2024
c. Business Improvement District (BID) Board October 30, 2024
13. Agreement between the City and the Municipal Street Department Teamsters General
Union Local 662 – Action
14. 2025 BID Operating Plan and Budget – Action
15. Meetings: Special Common Council Wednesday November 20, 2024 6:00pm
16. Adjourn
Posted: November 1, 2024
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