Committee of the Whole
Regular MeetingBrookfield, IL · May 22, 2023
Agenda
Village of Brookfield
Agenda
Committee of the Whole Meeting
Monday, May 22, 2023 @ 7:00 PM
or Immediately Following Village Board Meeting
Edward Barcal Hall 8820 Brookfield Avenue Brookfield,
IL 60513
I. ROLL CALL
II. REGULAR BUSINESS
1. Discussion of the Business Use "Smoke and Vape Shop" and Potential
Public Hearing at the Planning and Zoning Commission related to
Zoning Code Text Amendment
Smoke and Vape Shop Zoning Code Text Amendment for Public
Hearing
2. Discussion of Potential Updates for Light Pole Banners and Future
Policy
Light Pole Banners Policy
III. PUBLIC COMMENT
IV. EXECUTIVE SESSION
V. ADJOURNMENT
Page 1 of 19
Committee Item Memo
Meeting Date: May 22, 2023
Staff Contact: Kate Portillo, Village Planner
Department: Community Development
Subject: Discussion of the Business Use "Smoke and Vape Shop" and Potential
Public Hearing at the Planning and Zoning Commission related to Zoning
Code Text Amendment
Background Information:
When a new business wants to open, a zoning review is the first step taken by staff. The
Village Planner receives a business license application and reviews it to confirm whether the
use is permitted "by-right", by a Special Use Permit, or is prohibited. §62-30 Table of Allowed
Uses provides information on permitted, special use, and prohibited uses in commercial and
industrial zoning districts, and §62-216 provides information on permitted, special use, and
prohibited uses in the Station Area zoning districts.
Use classifications are found in §62-22 through §62-32 of the Village Code. The definition
"Nondurable goods" is found within the Commercial Use category, and reads as follows:
Retail sales uses that sell or otherwise provide non-durable, consumable (aka "soft")
goods that are consumed quickly and that must be purchased on a regular basis, such as:
(1) sundry goods; (2) products for personal grooming and for the day-to-day maintenance
of personal health or (3) food or beverages for off-premises consumption. Typical uses
include convenience stores, drug stores, grocery and specialty food stores, wine or liquor
stores, gift shops, newsstands and florists.
A smoke and vape shop business falls within the nondurable goods classification. As such,
this business use is allowed as a permitted use in the C-1, C-3, C-4, SA-1 and SA-3 zoning
districts. A nondurable goods business is allowed in the SA-2 and SA-4 zoning districts with a
maximum floor area of 3,500 square feet and in the I-1 zoning district by special use permit
only. The attached zoning map exhibit is modified to show the areas where a Nondurable
Goods business use is allowed by right in black block-out.
There are currently four "Smoke and Vape" nondurable goods businesses in Brookfield at the
following locations:
• 9152 Broadway Avenue
• 8907 Burlington Avenue
• 9120 Ogden Avenue
Page 2 of 19
• 9323 Ogden Avenue
Specific regulation of this business type would require an application by the Village to the
Planning and Zoning Commission for Text Amendment. Potential code changes could range
from the creation of a standalone use category for this business type regulated by zoning
district to a possible moratorium on the use type, with existing businesses becoming legal non-
conforming uses and allowed to remain.
Recommendation(s):
Village staff recommend the Committee of the Whole review the information and discuss
whether to direct staff to research potential policy changes to restrict and/or prohibit the
"Smoke and Vape Shop" type of business use and bring potential Text Amendments to a
public hearing with the Planning and Zoning Commission.
Attachments:
2022 Zoning Map_black blocks to show where Nondurable Goods use allowed
Page 3 of 19
Zoning Map for the Village of Brookfield, IL
This serves as the official zoning map for the
Modified May 2023 to illustrate, in
Village of Brookfield, IL.
black blocking, the zoning
districts where
Approved byathenondurable
Brookfield Village Board 26TH ST
goods use is alllowed
on the 28th daybyofright
March 2022. FO
RE
____________________ 26TH PL
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AVE
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Village President VI
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27TH ST E
AV
Attest 28TH ST
____________________ 29TH ST
Village Clerk
GOLF VIEW RD
BART LETT AVE
Published on the 28th day of March 2022. 30TH ST
In pamphlet form by authority of the President ROACH AVE
and Village Board, and as subsequently revised. W 31ST ST
GARFIELD AVE
PARK AVE
VERNON AVE
SUNNYSIDE AVE
LEXINGTON AVE
JACKSON AVE
OAK AVE
HENRIETTA AVE
HOLLYW OOD AV
ROCKEF ELLER AVE
MONROE AVE
GOLF RD
G
R
MCCORMICK AVE
AN
D
PRAIRIE AVE
JEFFE RSON AVE BL
CLEVE LAND AVE
MADIS ON AVE
VD AV
E E
WASHINGTO N AVE
AY
W
HARRISON AVE
AD
O
A V
ROSE M E R A E
BR
ARDE N AVE
PARKVIE W AVE
LINCOLN AVE
SHERM AN AVE
MORTON AVE
GRANT AVE
W O O D S ID E AV E
AV
E
SHERIDAN AVE AV E ID
E
IE LD RIV E R
S
OK F
B RO
MAPLE AVE
FAIRV IEW AVE
AV E
SOUTHVIEW AVE TON
L ING
BUR
GROVE AVE
Zoning Legend
WINDE MERE AVE
A-1: Single-Family Residence District
A-2: Single-Family Residence District
OGDEN AVE A-3: Single-Family Residence District
A: Single-Family Residence District
B-1: Multiple-Family Residence District
EAST AVE
B: Multiple-Family Residence District
ROCHESTER AVE
C-1: General Service District
CUSTE R AVE
FORES T AVE
C-3: Centralized Commercial District
ARTHUR AVE
RAYMOND AVE
SHIELDS AVE C-4: Local Retail District
DEYO AVE
C-5: Restricted Local Retail District
DU BOIS BLVD
BLANCHAN AVE
I-1: General Light Industrial District
CONGRES S PARK AVE
I-2: Restricted Light Industrial District
44TH PL
S-1: General Open Space District
ELM AVE S-2: Restricted Planned Open Space District
GERRIT SEN AVE
D 45TH PL
R SA 1: Core Mixed-Use
E LD
FI
AI
N SA 2: Neighborhood Mixed-Use
PL
SAHLER AVE SA 3: Corridor Mixed Use
SA 4a: General Mix
SA 4b: General Mix with Reduced Height
¯
W 47TH ST
SA 5: Residential Mix
0 0.25 0.5 Miles Page 4 of 19
SA 6: Residential Multi-Unit
3/1/2022
Committee Item Memo
Meeting Date: May 22, 2023
Staff Contact: Cindy Klima, Economic Development Assistant
Department: Community Development
Subject: Discussion of Potential Updates for Light Pole Banners and Future Policy
Background Information:
The Village has three different business districts where banners are placed on light poles:
Ogden Avenue, Downtown, and Eight Corners. Historically, there has not been a
comprehensive banner policy or scheduled program for banners as far as staff can determine.
The intent and goals of a banner program have not been discussed with the Village Board
within the past five years or more. Staff would like to present information on the existing
banners, discuss staff's recommended changes for the short-term, and get direction from the
Committee of the Whole on future banner plans and policies. After reading the memo and
hearing from staff the Committee of the Whole should consider the following key questions:
• Should the Village allow community organizations to design and pay for banners to be
installed by the Village?
• How can banners support branding, marketing, and economic development efforts?
• Should some banners be permanent as part of streetscaping, placemaking, and public
art efforts?
Existing Banners:
The attached banner description document illustrates the design of each banner and lists the
number of poles available for banners for each of the three business districts.
The table below summarizes some of that information.
Number of Different Number of Times a Year
Geographic Location
Designs Banners Change
Ogden Avenue 4 4
Downtown 7 8
Eight Corners N/A N/A
The Public Works Forestry Division is responsible for installing and changing these banners.
The installation and removal of banners in each business district differs based on the type of
light pole fixtures and safety needs. The approximate time needed for the installation by district
is illustrated below.
Page 5 of 19
• Ogden Avenue approximately 1.5-2 days each change
• Downtown approximately 3-4 hours each change
• Eight Corners approximately 4 hours for each change
Recommended Short-Term (2023 and 2024)
Staff's recommendations initially includes a change to the variety in banner designs and fewer
changes for Public Works. Staff also recommends making community sponsored banners a
routine option. An example of a community sponsored banner are the banners purchased and
designed by an organization like the Chamber of Commerce. This option could be made
available to the Library, Schools, and Brookfield Non-profit Organizations for Brookfield based
activities/events.
Staff's recommendation intends to save time and labor for Public Works staff while still making
a positive visual impact with banners. The table below summarizes staff's recommendation for
the number of banner changes.
Number of Different Number of Times a Year
Geographic Location
Designs Banners Change
Ogden Avenue 4 2
Downtown 9 6
Eight Corners 6 3
Staff recommends a short-term plan that addresses quantity and quality issues of existing
banners for each business district for the next year or two. After that, staff recommends
making plans to include more permanent banners at key locations (e.g. on Ogden Avenue
would be eastern and western gateway poles). These permanent signage/banners provide a
strong visual impact and can be harmonious with other streetscape designs.
Next Steps
Banners are one of many different types of streetscape elements controlled by the Village.
Other items include things like bike racks, benches, sidewalk material, trash and recycling
receptacles, etc. The Energize Ogden Plan identifies streetscapes as an important element for
Ogden Avenue. The discussion with the Committee of the Whole will direct staff on how to use
banners as a way to promote an overall vibrant community.
Staff would like direction from the Committee of the Whole on how much importance to place
on this particular streetscape element and direction on how to proceed. Staff seeks direction
from the Committee of the Whole on the key questions listed in the beginning of this memo.
Financial Impact:
New light pole banners for use in each district for the next one to two years may be included in
the 2024 budget workshop. Banners are estimated at approximately to cost $50 to $100 each
to manufacture.
Page 6 of 19
Permanent signage/banners will require additional financial resources to support these
streetscape improvements. Financial resources will need to be identified in 2025-2026 to meet
these long-term plans. Energize Ogden signage will be realized in 2027-2028 through the
planned improvements which begin with Phase I Engineering process.
Recommendation(s):
Staff asks the Committee of the Whole to review the material and provide direction on the
future of banners.
Attachment Description:
Banner Description Document
Peer Community Banner Research
Illustrative Banner Examples
Attachments:
Peer Community Banner Research
Illustrative Banner Examples (1)
Banner Description DocumentV2
Page 7 of 19
Community Management Installation Number of Poles Location Village Use Additional Use Length of Time Guidelines Application
Brookfield Public Works Public Works 108 47 on Ogden, 24 on Seasonal and general Brookfield Zoo and Chamber of Varies from quarterly for Consistent with Comprehensive Plan N/A
Broadway, 26 on Grand, 2 community branding Commerce most, Downtown area is goals to improve streetscape
on Fairview, 6 on Prairie, 3 closer to every 2-3 appearance. In particular to "expand
on Burlington months and integrate the Village's Multi-
platform campaign for establishing the
Village's regional position/brand.
Downers Grove Downtown Downers Public Works 8 Downtown 3 areas - east Village (4) seasonal and Non Profit/non political 15 days Non Profit/non political organizations Form and sample
Grove Management and west corner of Main events (6-10) includes organizations that benefit the Downers Grove design/content submited
and Maple; Main at Rogers; downtown designation Community. If these are not used by 2-3 months prior to
north and south corners of organizations they are filled with desired placement
Curtiss at Washington and Village event and seasonal banners
Curtiss and Forest
16 Main Street and Curtis Village (4) seasonal and Downtown Management Determined by season Village and Downtown management
events (6-10) and Village events use only
Hinsdale Village Clerk Public Works 20 total, limit 12 Central Business District Village events and program Non Profit/government agency 3 weeks or based on Solely to promote a special celebration Pre approval of design
for organization promotion (4-8) Village Village priorities or event being held in the Hinsdale and content required
use when events including Parks & area that may be of interest to the
available. Recreation, Police and Fire community and/or activities sponsored
Departments, Economic by a local not-for-profit
Development Commission organization or governmental agency.
and Chamber of Commerce requests shall be recognized
events. first for Village events including Parks
& Recreation, Police and Fire
Departments, Economic
Development Commission and
Chamber of Commerce events.
Otherwise, they shall be considered in
the order that they are received.
Length of time is determined by Village
needs.
Wheaton Village Communications Public Works 40 3 different districts - Central Village (4) seasonal and Units of local government and 30 day limit and no less Village departments, boards and Form submitted with
Business District, North and various events associates funded by local than 7 days. Display commission, units of local government design sample at least 60
South of Roosevelt and taxes. Applicant is responsible period is dependent and associates funded by local taxes days prior and no less
College Avenue area. for all costs associated with upon availability, and which have contracts or than 30 days prior to
printing and purchasing of scheduling and agreements with the city to promote installation. Pre approval
banners for display installation/removal policies consistent with the city's of content required
Page 8 of 19
schedules. economic vitality.
Riverside Village Manager's Public Works 10 Central Plaza, Central Plaza - Village use Community events (3) Local governmental entities, 2 weeks - Village needs All banners must be professionally Form submitted with at
designee 12 Guthrie Park only. Guthrie Park is Commemorative or including Township, schools, take priority over all designed and manufactured and have least 14 days notice
available for both the celebratory announcements groups associated or other requests. Other approval of design and content prior to
Village and eligible (approx. 3), Public service sanctioned by partnering of requests are first come Village approval. Village disposes of
organizations. (approx. 3) these entities. Non political first serve basis. banners that are not picked up within
civic organizations based in the 30 days.
village that are tax exempt
LaGrange Village Manager's Public works Not provided Variety of areas and pole Only use by the Village - one Spring and fall
designee types, ranges from every design for each district installations
pole to every third pole in
the downtown and west
end districts.
St Charles Public Works Public Works 30 unable to obtain Village events and programs Sponsor entities or event must Banners are installed no Must help to identify, promote, Application and sample
be located or held within city more than 30 days prior complement and aesthetically enhance design must be received
limits. Limit 12 banners. A fee to the event or festival streets throughout the community. at least 30 days prior to
of $55 per banner shall be paid and removed Sponsoring entities, events must be installation and is
by the sponsoring entity to St immediately after. located or held within the city approved by Public Works
Charles for the installation. and at their discretion.
Cost of production of the
banners is responsibility of
sponsor.
Oak Park Village Manager's Public Works Not provided Seasonal banners up to 3 non profits, other taxing 2 weeks prior to event All banners must serve a legitimate Application must include
designee month and business district bodies and organizations that and removed 3 days post public interest and not contain any company that will
banners may remain in represent public interest. event. advertising other than that towards a perform installation,
place for up to one year. specific event. Sponsorship logos may sketch of artwork, copy of
only take up 25% of space on banner insurance certificate, time
requested. Expense of
production and
installation are the
responsibility of the
sponsor.
Page 9 of 19
PERMANENT SIGNAGE
Page 10 of 19
Page 11 of 19
Page 12 of 19
DOWNTOWN
Grand (26 poles) / Fairview (2 poles) / Prairie (6 poles) / Burlington (3 poles) - Total 37 Banners
PAST EFFORT: 7 designs/8 changes
PROPOSED: 9 designs/6 changes
Current Banner Type Thumbnail Current
Schedule
Holiday (Wreath) 1/1-1/15
“Explore Winter” 1/16-3/15
Humming Birds 3/16 – 5/16
“Come Out & Play” 5/16/-6/30
Patriotic 7/1/-7/10
Chamber Giraffe 7/11-8/31
Banner
Patriotic 9/1-9/12
Fall Leaves 9/12-11/26
Holiday (Wreath) 11/27-12/31
Page 13 of 19
Proposed Short Term Plan
Banner Type Thumbnail New Age/Condition/ Recommendation
Schedule Distribution
Welcome to All Year New Single Banners Design a general welcome banner
Downtown 29 banners that can be used all year long
Enjoy Brookfield All Year New Single Banners Design a general welcome banner
TBD count that can be used all year long
Chamber Giraffe All Year 6 yrs/Good Keep
Banner Install #TBD (37
available)
“Explore Winter” 1/1-3/31 18 yrs/Good Keep
Install 15 (37 Replace Holiday with Explore
available) Winter
“Come Out & Play” 4/1 –10/31 4 yrs/Good Keep
Install 15 (37
available)
Parks and Rec 4/1 – 10/31 New Single Branded – replace Enjoy
TBD count Brookfield banners
Concerts in the Park 6/1 – 8/31 New Single Branded – replace Enjoy
TBD count Brookfield banners
Music On Grand 6/1 – 9/30 New Single Branded – replace Enjoy
TBD count Brookfield banners
Holiday (Wreath) 11/01 – 1/1 18 yrs/Good Keep
Install 15 (37 Replace Welcome with Holiday
available)
Optional
Farmers Market 6/1 – 10/31 Sponsored Replace Chamber banners
Up to 8 Grand and
Prairie (single or
double)
Intelligensia Cup 7/1 – 7/27 Sponsored Replace Enjoy Brookfield
Up to 8 Grand and
Prairie
• Cycle Brookfield 4/1 – 10/31 Sponsored Replace “Come Out & Play”
• Library Up to 8 Grand and
Prairie
• School
• Brookfield Orgs
Page 14 of 19
Remove
Patriotic 15 yrs/Fair Remove
Fall Leaves 18 yrs/Fair Remove
Humming Birds 4 yrs/Fair Remove
Page 15 of 19
OGDEN AVENUE
45 Poles
PAST EFFORT: 4 designs/4 changes
PROPOSED: 4 designs/2 changes
Current Banner Type Thumbnail Current
Schedule
Discover Winter 1/1-3/16
Humming Birds 3/16 – 5/16
“Come Out & Play” 5/16 - 6/30
Chamber Giraffe 7/1 - 11/27
Banner
Discover Brookfield 11/27-12/31
Page 16 of 19
Proposed Short Term Plan
Banner Type Thumbnail New Age/Condition Recommendation
Schedule
Welcome to All Year New Design a general welcome banner
Brookfield 15 Banners that can be used all year long
Enjoy Brookfield All Year New Branded for year long use
15 Banners
Chamber Giraffe 1/1 – 4/1 6 yrs/Good Keep
Banner 15 Banners
“Come Out & Play” 4/1 – 10/31 4 yrs/Good Keep
45 available
Optional
Farmers Market 6/1 – 10/31 Sponsored Replace Chamber banners
Up to 15 banners
Intelligensia Cup 7/1 – 7/27 Sponsored Replace Enjoy Brookfield
Up to 15 banners
Energize Brookfield 2026-2028
Route 66 Anniversary 2026
Remove
Winter “Discover 19 yrs/poor Remove
Brookfield
Humming Bird 4 yrs/Fair Remove
Page 17 of 19
EIGHT CORNERS/BROADWAY
19 Light poles double banners (38 total) and 5 single poles
PAST EFFORT: No banners at this time
PROPOSED: 6 designs/3 changes
Current Banner Type Thumbnail Current
Schedule
Discover Winter 1/1-3/16
Humming Birds 3/16 – 5/16
“Come Out & Play” 5/16 - 6/30
Chamber Giraffe 7/1 - 11/27
Banner
Discover Brookfield 11/27-12/31
Page 18 of 19
Proposed Short Term Plan
Banner Type Thumbnail New Age/Condition Recommendation
Schedule
Discover Eight Corners All Year New Design a general welcome banner
Brookfield 19 Single for double that can be used all year long
Enjoy Brookfield All Year New Branded for year long use
19 Single for double
Chamber Giraffe All Year 6 yrs/Good Keep
Banner 10 Singles available
“Come Out & Play” 3/18 – 10/31 4 yrs/Good Keep
16 singles Alternate with Enjoy Brookfield
Concerts in the Park 6/1 – 8/31 New Branded to go along with Discover
Singles Eight Corners
Holiday 11/01 – 1/1 New Replace general Discover Eight
19 Singles for double Corners Brookfield with Holiday
Optional
• Cycle Brookfield 4/1 -6/1 Sponsored Use for Single poles
• Library 5 single
• School
• Brookfield Orgs
• Chamber Events
Intelligensia Cup 7/1 – 7/27 Sponsored Use for Single poles
5 single
Remove
Winter “Discover 19 yrs/Poor Remove
Brookfield
Humming Bird 4 yrs/Fair Remove
Page 19 of 19
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