Airport Advisory Board

AGENDA FOR THE AIRPORT BOARD OF THE TOWN OF BUENA VISTA, COLORADO April 20, 2021 8:30 a.m. Airport Conference Room https://zoom.us/j/91759116409?pwd=QUZ0WTBqdUpabS9HSmRiR0VWTDAvZz09 Meeting ID: 917 5911 6409 Passcode: 578318 Listen By Phone: 301-715-8592 THE BOARD MAY TAKE ACTION ON ANY OF THE FOLLOWING AGENDA ITEMS AS PRESENTED OR MODIFIED PRIOR TO OR DURING THE MEETING AND ITEMS NECESSARY TO EFFECTUATE THE AGENDA ITEMS. I. Call to Order / Attendance II. Pledge of Allegiance III. Public Comment IV. Approval of Minutes – March 16, 2020 V. Reports A. Operations B. Incident C. Financial i. ClearGov - Town Webpage D. UAS i. April 21 UAS Spring Roundup - Webinar VI. Old Business A. Avfuel Dealer i. Net Sales Comparison ii. Inventory Report B. 2021 Draft Business Plan i. Marketing Plan – Chandra ii. Runway Strength – Dan Courtright C. Noise Study – Jack VII. New Business A. Runway Core Testing VIII. Other Business IX. Adjournment Next Meeting May 18, 2021 This Agenda may be Amended Posted at Buena Vista Town Hall, www.buenavistaco.gov, and Central Colorado Regional Airport on Friday, April 16, 2021.  DATE: April 27, 2021 TO: Mayor and Board of Trustees, Town of Buena Vista, CO, Airport Advisory Board FROM: Jack, Airport Manager RE: Airport Manager’s Report • Staffing: Tadd on vacation from 19-27 April. • Central Colorado UAS Roundup: 21 April via ZOOM. Discuss various UAS (Drone) regulations. • Operations: NTR • Sale of Lot#10 • Equipment / Vehicles: Vehicles status = green. Elevator inspected and certified, 9 April. - Airport Fence-South End: A vehicle ran through the fence Saturday, 3 April approx. 1530hrs. - Approx. 240ft of fence displaced and damaged + 12-14 posts + 3 x signs State Trp Justin Pikul on scene handling the investigation. Vehicle and driver apprehended. Will coord with Dibble and/or local for fence repair. See Attached Report. March 2021 / Airport Ops MTD YTD March 2020 / Airport Ops MTD YTD Total Based Aircraft 24 45 Total Based Aircraft 14 48 Total Transient Aircraft 84 218 Total Transient Aircraft 53 163 Total Piston Aircraft 86 204 Total Piston Aircraft 56 148 Total Jet/Turbine Aircraft 22 57 Total Jet/Turbine Aircraft 11 48 Total Aircraft 108 261 Total Aircraft 67 196 Total Operations 278 689 Total Operations 165 508 Total Persons Using Airport 472 1485 Total Persons Using Airport 271 972 Total Military Ops 12 29 Total Military Ops 3 16 Total Helicopter Ops 4 15 Total Helicopter Ops 2 15 Total Ops over 12,500 lbs 12 25 Total Ops over 12,500 lbs 3 14 Day W/O Ops 6 16 Days W/O Ops 12 26 Fuel Sales March 2021 Fuel Sales March 2020 Fuel Sales Jet A fuel sold: 733 gal YTD: 3,210 gal Jet A fuel sold: 1,258 gal YTD: 5,071 gal 100LL fuel sold: 798 gal YTD: 2,118 gal 100LL fuel sold: 492 gal YTD: 1,926 gal  Minutes of the Regular Meeting of the Airport Board March 16, 2021 I. Call to Order / Attendance A regular meeting of the Airport Board was called to order at 8:31 AM, Tuesday, March 16, 2021, by Chair Dennis Heap. Additional Board Members present were Bob Dimmitt and Mark Godonis and Airport Manager Jack Wyles. Wayne Lee, and Jerry Steinauer joined the meeting via Zoom, as did Dibble Engineering John Cessar. Board member not present were Dan Courtright, Taylor Albrecht, and Mark Muller. II. Pledge of Allegiance Heap led in the Pledge of Allegiance. III. Public Comment There was no public comment. IV. Approval of Minutes Heap asked for approval of the February 16, 2021 minutes. Wayne Lee made a motion to approve. Mark Godonis seconded, and the motion was unanimously approved. V. Reports A. Operations Jack reported that Chandra is on vacation from March 13-21. The AvFuel refueler arrived February 18 and was operational March 2nd. Meters on fuel island, AvFuel Jet-A refuel calibrated and passed CO State requirements. The new Point of Sales system is operational, and Inventory and prices were entered. Training continues. The World Fuel Jet-A refueler was inspected by contractor for return and is good-to-go. Highlights of the February operations and fuel report YTD:  Operations +19.8%  Military +30.8%  Helicopter – 15.4%  Over 12,500  JetA +10.4%  100LL +25.2% AIRPORT ADVISORY BOARD Page 1 of 4 Regular Meeting, March 16, 2021  B. Financial At the next meeting Chandra will demonstrate how to navigate on the Town’s website and use ClearGov for financial updates. C. UAS Dennis attended the April 24, Salida Airport Advisory Board meeting via Zoom and updated the Drone Corridor concept and asked for their concrruance in the corridor being developed between the Buena Vista and Salida airports. The Salida Board will take formal action on the request at their March meeting. VI. Old Business A. Avfuel Dealer i. Net Sales Comparison – held over to April Meeting ii. Inventory Report – held over to April Meeting B. 2021 Draft Business Plan i. Marketing Plan – Chandra - held over to April Meeting ii. Runway Strength – Dan Courtright Dan was excused absent as he was given extra duty with Southwest Airlines because of the snowstorm and DIA closure on Sunday and Monday. l The vision for the airport is to become a recognized economic engine for the Town of Buena Vista and Chaffee County. Specifically, the airport will develop its infrastructure to accommodate business and military turbine aircraft and establish the airport as a transportation hub for on-demand passengers and cargo. Key in the ability to accommodate large aircraft is runway strength. Dan developed the following draft language for the Business Plan: The weight bearing capacity of the runway in its current condition will support unlimited operations up to 30,000lbs for single and dual wheel landing gear configurations. This will accommodate a many modern business type turbine aircraft (eg cessna citation). AIRPORT ADVISORY BOARD Page 2 of 4 Regular Meeting, March 16, 2021 Operations above those weights for other gear configurations (eg single tandem c-130 operations from 110,000 to 155,000 lbs increase the risk of damage to the runway surface). Future programmed runway maintenance or rehabilitation should look for opportunities to increase the weight bearing capacity of the runway, taxiways and aircraft parking areas. Doing so will increase the airports marketability to a wider array of turbine aircraft operations (eg gulf stream) and increase its ability to accommodate airlift of supplies, first responders and evacuees during future emergency response operations (eg wildfire, flood or pandemic) The above language will be emailed to Dibble along with the following question: 1. What kind of damage can we expect w/155k ST in our current state? 2. What changes to sub grade or surface will increase WBC the most? 3. Are sub grade changes realistic during near term programmed Mx? Action Items for the board to work on include:  Runway Strength  High Altitude Testing  Flight Training  Marketing  Board Member Bios & Pictures VII. New Business A. Noise Study Jack contacted FAA and was told they no longer fund noise studies – Jack will contact Dibble and discuss the need for a computer model noise study and cost. B. ANK Air Show The Salida Airport will have a full air show Saturday June 26, 2021. They are looking for $15,000 plus for the airshow, which would include four performers like Don Nelson and Dagmar’s Pitts. Scott McMillian would be the Air Boss $1-1,500. Jack is looking at a Saturday in August that doesn’t conflict with other Town events to hold a Flu-In Openhouse. The Airport would use AvFuel dicounts and promotional material to let Front Rnsge pilots know about the even. Motorcycles. Cars, and food trucks would be considered. VIII. Other Business Jack was approached by an adjacent landowner about purchasing a lot form the airport, which is on the south hangar area. Jack will bring a description of the lot in question and drawings to the next meeting for advisory board consideration. . A. Adjournment Jerry Steinauer moved, and Bob Dimmitt seconded a motion to adjourn at 9:11am. Unanimously approved. The next Board meeting is Tuesday, April 20, 2021, 8:30 am at the Airport conference room. RESPECTFULLY SUBMITTED: AIRPORT ADVISORY BOARD Page 3 of 4 Regular Meeting, March 16, 2021  CHAIR DENNIS HEAP AIRPORT ADVISORY BOARD Page 4 of 4 Regular Meeting, March 16, 2021  Budget Report Town of Buena Vista Account Summary For Fiscal: 2021 Period Ending: 03/31/2021 Variance Original Current Period Fiscal Favorable Percent Total Budget Total Budget Activity Activity (Unfavorable) Remaining Fund: 07 - Airport Enterprise Fund Revenue 07-810-3141 Fuel Tax Refund 2,300.00 2,300.00 0.00 0.00 -2,300.00 100.00 % 07-810-3350 Fuel Sales Jet A 330,880.00 330,880.00 0.00 10,490.26 -320,389.74 96.83 % 07-810-3351 Fuel Sales100 LL 108,000.00 108,000.00 0.00 7,981.48 -100,018.52 92.61 % 07-810-3352 Oxygen & Nitrogen Sales 0.00 0.00 0.00 0.00 0.00 0.00 % 07-810-3353 POL & Flowage 400.00 400.00 0.00 0.00 -400.00 100.00 % 07-810-3354 Passenger Supplies & Gift Shop 800.00 800.00 0.00 106.69 -693.31 86.66 % 07-830-3310 Copies-Faxes & Publications 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3325 Auto Parking 2,500.00 2,500.00 0.00 350.00 -2,150.00 86.00 % 07-830-3326 Landing 750.00 750.00 0.00 120.00 -630.00 84.00 % 07-830-3328 Facilities Contract Fees 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3333 Tie Down & Ramp 3,500.00 3,500.00 0.00 0.00 -3,500.00 100.00 % 07-830-3336 Testing Services 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3337 Catering 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3338 Towing and GPU Fees 300.00 300.00 0.00 0.00 -300.00 100.00 % 07-830-3339 Fees ARFF Standby 1,000.00 1,000.00 0.00 0.00 -1,000.00 100.00 % 07-830-3341 Executive Hanger Rent 26,400.00 26,400.00 0.00 1,035.00 -25,365.00 96.08 % 07-830-3344 Hanger Leases 12,480.00 12,480.00 690.00 1,590.00 -10,890.00 87.26 % 07-830-3355 After Hours Charge 1,275.00 1,275.00 0.00 85.00 -1,190.00 93.33 % 07-830-3356 Advertising 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3661 Ground Lease Town Property 15,700.00 15,700.00 2,706.08 11,099.54 -4,600.46 29.30 % 07-830-3690 Third Party Concierge 500.00 500.00 0.00 0.00 -500.00 100.00 % 07-830-3691 Office & Room Rentals 9,700.00 9,700.00 0.00 745.00 -8,955.00 92.32 % 07-830-3714 Insurance proceeds 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3721 Forfeited Retirement Contributions 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3725 Refunded Expenditures 5,000.00 5,000.00 0.00 0.00 -5,000.00 100.00 % 07-830-3728 Fuel Excise Rebate 2,500.00 2,500.00 0.00 915.85 -1,584.15 63.37 % 07-830-3768 Chaffee County Contribution 25,000.00 25,000.00 0.00 0.00 -25,000.00 100.00 % 07-830-3790 Interest 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-3870 Transfers From General Fund 40,000.00 40,000.00 0.00 0.00 -40,000.00 100.00 % 07-850-3770 State & Local Grants 29,500.00 29,500.00 0.00 0.00 -29,500.00 100.00 % 07-850-3775 FAA Annual Entitlement Grant 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-3776 CDOT Grant Match for FAA Grant 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-3777 CDOT Discretionary Grant 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-3778 FAA Special Grant Program 0.00 0.00 0.00 0.00 0.00 0.00 % Revenue Total: 618,485.00 618,485.00 3,396.08 34,518.82 -583,966.18 94.42% Expense 07-810-4217 Items for Resale 600.00 600.00 0.00 0.00 600.00 100.00 % 07-810-4218 P/O/L for Resale 1,750.00 1,750.00 0.00 0.00 1,750.00 100.00 % 07-810-4441 Fuel for Resale Jet A 144,000.00 144,000.00 0.00 0.00 144,000.00 100.00 % 07-810-4442 Fuel Testing 900.00 900.00 0.00 0.00 900.00 100.00 % 07-810-4443 Gain/Loss on Sale of Fuel 0.00 0.00 0.00 0.00 0.00 0.00 % 07-810-4446 Sales Taxes Paid 0.00 0.00 0.00 -292.53 292.53 0.00 % 07-810-4447 Fuel For Resale 100 LL 78,000.00 78,000.00 0.00 0.00 78,000.00 100.00 % 07-830-4101 Wages - Airport Operations 155,043.99 155,043.99 12,486.26 42,608.03 112,435.96 72.52 % 07-830-4102 Other Benefits 1,119.73 1,119.73 479.23 1,471.03 -351.30 -31.37 % 07-830-4106 Over-Time 500.00 500.00 31.72 1,041.54 -541.54 -108.31 % 07-830-4110 FICA & Medicare - Airport Operations 11,860.87 11,860.87 941.19 3,232.84 8,628.03 72.74 % 07-830-4112 Unemployment - Airport 1,632.00 1,632.00 38.69 134.30 1,497.70 91.77 % 07-830-4114 Retirement Contributions - Airport 3,239.83 3,239.83 248.66 863.88 2,375.95 73.34 % 07-830-4115 Accrued Leave - Airport Operations 0.00 0.00 0.00 0.00 0.00 0.00 % 4/5/2021 3:05:49 PM Page 1 of 3 Budget Report For Fiscal: 2021 Period Ending: 03/31/2021 Variance Original Current Period Fiscal Favorable Percent Total Budget Total Budget Activity Activity (Unfavorable) Remaining 07-830-4116 Health & Life Insurance - Airport Ope… 32,434.44 32,434.44 2,709.60 8,128.80 24,305.64 74.94 % 07-830-4120 Background Check - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-4140 Workers Compensation - Airport Ope… 9,225.00 9,225.00 765.78 1,531.73 7,693.27 83.40 % 07-830-4205 Postage & Shipping - Airport Operati… 50.00 50.00 0.00 0.00 50.00 100.00 % 07-830-4210 Complimentary Snacks & Supplies 800.00 800.00 0.00 0.00 800.00 100.00 % 07-830-4211 Supplies/Cleaning & Toiletry - Airport… 2,000.00 2,000.00 0.00 81.56 1,918.44 95.92 % 07-830-4220 Licenses & Permits - Airport 2,700.00 2,700.00 0.00 0.00 2,700.00 100.00 % 07-830-4228 Airfield Maintenance Supplies 5,000.00 5,000.00 0.00 0.00 5,000.00 100.00 % 07-830-4229 Fuel Isl, Fuel Trk & Tank Maintenance… 2,000.00 2,000.00 0.00 0.00 2,000.00 100.00 % 07-830-4231 Fuel - Airport Vehicles 2,000.00 2,000.00 329.48 743.57 1,256.43 62.82 % 07-830-4232 Vehicle Maintenance & Repair - Airpo… 2,000.00 2,000.00 0.00 143.18 1,856.82 92.84 % 07-830-4233 Equipment Repairs & Maintenance - A… 2,000.00 2,000.00 85.58 185.21 1,814.79 90.74 % 07-830-4275 Uniforms - Airport 800.00 800.00 0.00 0.00 800.00 100.00 % 07-830-4280 Meetings & Food - Airport 2,000.00 2,000.00 0.00 24.08 1,975.92 98.80 % 07-830-4290 Office Supplies- Airport 500.00 500.00 0.00 0.00 500.00 100.00 % 07-830-4336 Third Party Expenditures 5,000.00 5,000.00 0.00 732.05 4,267.95 85.36 % 07-830-4341 Utilities - Airport 28,650.00 28,650.00 1,877.91 7,135.96 21,514.04 75.09 % 07-830-4345 Telephone - Airport 2,850.00 2,850.00 394.62 1,122.73 1,727.27 60.61 % 07-830-4380 PC / Liability Insurance - Airport 7,500.00 7,500.00 0.00 0.00 7,500.00 100.00 % 07-830-4385 Liability Insurance - Airport 9,737.27 9,737.27 0.00 3,873.12 5,864.15 60.22 % 07-830-4402 Recording & Public Notices - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-4410 Legal-Airport 1,200.00 1,200.00 97.50 97.50 1,102.50 91.88 % 07-830-4411 Audit - Airport 4,400.00 4,400.00 0.00 0.00 4,400.00 100.00 % 07-830-4412 Engineering - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-4414 IT & Subscriptions - Airport 2,000.00 2,000.00 0.00 0.00 2,000.00 100.00 % 07-830-4415 Professional Fees- Outside Service - Ai… 50.00 50.00 0.00 0.00 50.00 100.00 % 07-830-4416 Marketing & Printing - Airport 385.00 385.00 0.22 37.93 347.07 90.15 % 07-830-4427 Compliance 1,800.00 1,800.00 0.00 0.00 1,800.00 100.00 % 07-830-4432 Dues & Memberships - Airport 600.00 600.00 0.00 0.00 600.00 100.00 % 07-830-4435 Building & Equipment Lease - Airport 24,000.00 24,000.00 2,000.00 6,000.00 18,000.00 75.00 % 07-830-4438 Weather Operations & AWOS 5,000.00 5,000.00 5,025.00 5,025.00 -25.00 -0.50 % 07-830-4440 Merchant Fees - Airport 6,000.00 6,000.00 0.00 679.76 5,320.24 88.67 % 07-830-4444 Bad Debts 0.00 0.00 0.00 0.00 0.00 0.00 % 07-830-4480 Travel & Training - Airport 3,500.00 3,500.00 0.00 0.00 3,500.00 100.00 % 07-830-4514 Furniture & Fixtures - Airport 4,000.00 4,000.00 0.00 0.00 4,000.00 100.00 % 07-830-4560 Building Maintenance & Repairs - Air… 23,000.00 23,000.00 374.00 405.17 22,594.83 98.24 % 07-830-4564 Hangar Maintanence & Repairs 7,000.00 7,000.00 0.00 111.17 6,888.83 98.41 % 07-850-4801 Depreciation - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4802 Amortiztion Expense 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4803 Runway Rehab - Airport 10,000.00 10,000.00 0.00 0.00 10,000.00 100.00 % 07-850-4809 Equipment Lease Purchase - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4810 Vehicle Purchase - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4811 Equipment Purchase - Airport 20,000.00 20,000.00 0.00 0.00 20,000.00 100.00 % 07-850-4830 Hangar Paving Maintenance - Airport 7,000.00 7,000.00 0.00 0.00 7,000.00 100.00 % 07-850-4831 Hanger LED Inside - Airport 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4870 Fuel Tanks Inspection-Cleaning-Maint… 30,000.00 30,000.00 0.00 0.00 30,000.00 100.00 % 07-850-4872 FAA Funded Improvements 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4873 CDOT Funded Improvements 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4875 Move Fuel Island/New Tanks 0.00 0.00 0.00 0.00 0.00 0.00 % 07-850-4876 Fuel Farm Rehab 0.00 0.00 0.00 0.00 0.00 0.00 % Expense Total: 665,828.13 665,828.13 27,885.44 85,117.61 580,710.52 87.22% Fund: 07 - Airport Enterprise Fund Surplus (Deficit): -47,343.13 -47,343.13 -24,489.36 -50,598.79 -3,255.66 -6.88% Report Surplus (Deficit): -47,343.13 -47,343.13 -24,489.36 -50,598.79 -3,255.66 -6.88% 4/5/2021 3:05:49 PM Page 2 of 3 Budget Report For Fiscal: 2021 Period Ending: 03/31/2021 Fund Summary Variance Original Current Period Fiscal Favorable Fund Total Budget Total Budget Activity Activity (Unfavorable) 07 - Airport Enterprise Fund -47,343.13 -47,343.13 -24,489.36 -50,598.79 -3,255.66 Report Surplus (Deficit): -47,343.13 -47,343.13 -24,489.36 -50,598.79 -3,255.66 4/5/2021 3:05:49 PM Page 3 of 3  INCIDENT / ACCIDENT REPORT: South Fence Line Damage from Vehicle WHO: Arresting officer handling investigation: State Trooper Justin Pikul. Email: justin.pikul@state.co.us / (719) 784-3275 Note: both vehicle and driver apprehended. WHEN: Sat, Apr 3, 2021 approx 1530 hrs WHERE: South end of airport property along West and South Fence Lines, off CR 320 WHAT: Vehicle accident at Central Colorado Regional Airport which resulted in wildlife fencing damage on airport property. Vehicle appears to have been traveling southbound on CR 320 and damaged wildlife fencing in 3 separate places. DETAILS: Vehicle was traveling southbound and left the paved road, traveled onto the dirt shoulder headed east and drove over/through the 8-foot wildlife fence on the airport property (Sec 1). Multiple posts snapped, wire fencing and airport signage damaged. Based on the tire marks and vehicle damage on the east side of the wildlife fence (inside the airport property), driver appears to have attempted to regain the roadway by swerving back west and instead compromised another fence section (Sec 2) just south of the place where driver originally drove over/through the fence. Multiple posts snapped, wire fencing and airport signage damaged. Vehicle appears to have continued south across airport property and through another section of wildlife fence to the south, stretching and ultimately, snapping the wire fencing (Sec 3). Multiple posts loosened, wire fencing and airport signage damaged/missing. MAP OF APPROXIMATE AREA OF DAMAGE (Highlighted and Circled in Red) ITEMIZATION OF DAMAGE Section 1: East of CR 320, west fence line of Airport POSTS: 10 damaged or broken FENCING: 100 foot of fencing damaged SIGN: 1 sign damaged PHOTOS: 3 (below) W Fence, Section 1 looking N W Fence, Section 1 looking S W Fence, Section 1 looking S Section 2: East of CR 320, west fence line of Airport POSTS: 2 damaged or broken FENCING: 18 foot of fencing damaged SIGN: 1 sign damaged PHOTOS: 1 (to the right) Section 3: East of CR 320, south fence line of Airport POSTS: 1-2 loosened FENCING: 121 foot of fencing damaged SIGN: 1 sign missing PHOTOS: 3 (below) W Fence, Section 2 looking S S Fence, Section 3 looking S S Fence, Section 3 looking NW S Fence, Section 3 looking SW INITIAL TOTAL DAMAGE ASSESMENT BY AIRPORT STAFF POSTS: 12-14 posts damaged, broken, or loosened FENCING: 240 foot of fencing damaged SIGNS: 3 signs damaged or missing Account Written and Photographs By: Chandra Swanson on 4.7.2021 Staff On Site at Time of Incident: Tadd Leary, who called Airport Manager, Jack Wyles On Site Walk Through for Damage Assessment: Jack Wyles, Randy Anderson, Chandra Swanson  IV. Marketing Plan & Community Building PURPOSE The Marketing Plan will showcase the professionalism and promote long-term, operational sustainability of the Airport by utilizing five primary marketing objectives: 1. Business Class (Jet/Turbine) Aviation Support 2. Piston Aircraft 3. On Airport Development 4. Target Marketing, Social Media, & Merchandising 5. Airport Business, Professional Associations, & Events 1. Business Class (Jet/Turbine) Aviation The objective is to cultivate loyalty and promote business class aviation by advertisement of convenience and ease of access, amenities (both at the airport and in the community), and affordability. CONVENIENCE & EASE OF ACCESS  All Weather Airport with one of the longest high-altitude runways in CO (8,300 ft), full- length taxiway, and Instrument Approach  Terrific variety of resort, national chain, and boutique hotels nearby  Excellent variety of restaurants and coffee shops, as well as a local brewery and distillery  Climate-controlled lobby with current weather info and free WiFi  Complementary WSI Weather Service and flight planning facilities AMENITIES  Crew/Courtesy Cars, On-Site  Rental Cars, Off Site (by appointment) and Jeep Rentals (by appointment, in summer)  Corporate / Crew Lounge  Private Shower Room  Heated Executive Hangar  Free Coffee, Hot Chocolate, & Bottled Water  Meeting Rooms with Audio Visual Equipment  Shuttle Service from Airport (by appointment) AFFORDABILITY  Jet-A Contract Fuel via Avfuel  Landing fees waived for aircraft less than 12,500 lbs or with fuel purchase  Overflow for more expensive Ski Area Airports  Lower fuel prices than many regional airports and reasonable hangar and landing fees 2. Piston Aircraft The objective is to cultivate loyalty and promote general aviation focused on piston aircraft by advertisement of discounts and affordability, amenities (both at the airport and in the community), as well as incredible customer service. DISCOUNTS & AFFORDABILITY  Automated 100LL discounts at the self-serve pump for locals and frequent customers  Discounts for locals and frequent customers on executive hangar rentals  Private Hangars (Condo Association or town hangars for lease or own) AMENITIES Same amenities as Business Class and including:  Tie-downs and Ramp space close to the FBO and at reasonable fees  No landing fees for aircraft less than 12,500 lbs  Aircraft Maintenance (by appointment)  Annual hosted events and promotions  Flight Simulator INCREDIBLE CUSTOMER SERVICE  Friendly and knowledgeable Airport Staff on site 7 days a week to assist with fueling, tie- downs, aircraft towing and other pilot and passenger needs  Decades of combined aviation experience among employees 3. On-Airport Development The objective is to promote on-airport development by incorporating or pursuing hangar / land improvements & development, air cargo operations, Aviation Business & Park Development, and High-Altitude Testing & Government Aircraft Support. HANGAR / LAND IMPROVEMENTS & DEVELOPMENT  Maintain positive relationships with the current hangar and ground lease owners to ensure continuity of services  Move the western fence line near the south end of the taxiway to encourage hangar and business development, create helicopter landing area, and eliminate Through the Fence (TTF) operations  Advertisement as “overflow” for business class / corporate aircraft that would otherwise land and overnight at Aspen/Pitkin County or Vail/Eagle County Regional Airports AIR CARGO OPERATIONS  Pursue the possibility of establishing a regular route for Air Cargo aircraft in the region (UPS, Fed-Ex, etc)  Also research the possibility of inducing the freight company to build a hangar and/or warehouse on airport property  BENEFITS: Secure Perimeter, Access to local Distribution Centers (FedEx: BV, UPS: Salida)  AVIATION BUSINESS & PARK DEVELOPMENT  Change the name of CR 319 (and on-airport lanes if needed) to aviation-related names for airport promotion in the community as well as clarity for customers and deliveries  Assist current airport businesses in expanding their aeronautical services by offering financial incentives, assistance with grants, or other opportunities as they arise  Generate new interest for both aviation and non-aviation related businesses to either build infrastructure or utilize existing structures to establish offices on the airport property by offering competitive leasing rates  Continue to explore the Unmanned Aerial Systems (UAS) market and opportunities to develop a niche market for this burgeoning industry HIGH-ALTITUDE TESTING & GOVERNMENT AIRCRAFT SUPPORT The Airport is proud to support the following endeavors to strengthen the good will in the aviation community, provide opportunities for future aviators, as well as increasing word- of-mouth exposure for the airport and town of Buena Vista:  Fortify existing testing relationships as well as attracting new testing teams  Base of operations for Wildfire Support efforts and Dept of Wildlife helicopters  Maintain the relationship with High-altitude Army National Guard Aviation Training Site (HAATS) pilots in the form of hosting a yearly BBQ and weekly aircraft fueling  Continue support of the Air Force Academy’s Flight Training Program including offering pilots military fuel pricing, support during touch-and-go ops / flight path work, and challenging high-altitude landings  Continued support of multiple military night operations throughout the year  Office space donation to our local Civil Air Patrol chapter for cadets  Waived after hours fees for military customers ($85 / hour) 4. Target Marketing, Social Media, & Merchandising The objective is to promote the amenities and happenings at the airport by featuring: Target Marketing opportunities through a variety of online resources (CCRA Website, Avfuel offerings), Business Listings & Social Media streams (Google My Business, Facebook, Instagram) and merchandising, all with the intent of increasing CCRA’s online presence and word-of-mouth marketing. TARGET MARKETING (CCRA WEBSITE, AVIATION-SPECIFIC WEBSITES, AVFUEL OFFERINGS)  The Airport has a standalone website which is updated on a regular basis.  Paid, online advertisement to regional pilots and passengers via websites such as Facebook, AirNav, GlobalAir, ForeFlight & FlightAware, etc.  NEW RELATIONSHIP WITH AVFUEL As of March 1, 2021, CCRA uses Avfuel as their fuel services provider and this transition has introduced the opportunity for additional marketing resources. CCRA Operations Specialist will work closely with the Avfuel Marketing Team to coordinate the following: o Unpaid advertisement of branded dealers via Avfuel through their contract fuel program and online Fuel Finder database of FBO’s for pilots.  o Marketing Assessment and suggestions based on data we provide and our goals o “Featured Business” opportunities on Avfuel’s website, fuel statements, and in their Contract Fuel Newsletter o CCRA website review by Avfuel with recommendations and including a thorough update by the Operations Specialist of photos and text more consistent with the upgrades airport staff has made to airport facilities and pilot and passenger services o Direct Contact with other flight departments o AvTrip Rewards Program publicity (including promotions) o Promotional materials for the Buena Vista Fly-in to include motor show, food trucks, and exhibitors ONLINE PROFILES, BUSINESS LISTINGS, & SOCIAL MEDIA STREAMS (GOOGLE MY BUSINESS, FACEBOOK, INSTAGRAM, WIKIPEDIA)  Google My Business and other business listings (FlightAware, AirNav, ForeFlight, Airplane Manager): Maintain correct business content, reply to customer reviews, and add photos periodically to ensure “active” status and relevant data  Facebook & Instagram: Operations Specialist will continue to maintain the unique and exciting content on these sites, aided by the variety of aircraft and events at CCRA  Wikipedia: Staff desires, but needs further training, to create a Wikipedia page  Word-of-Mouth (WOM) Advertising: Encourage positive customer reviews online via lobby signage with QR codes for ease of accessing those websites. Drives referrals. MERCHANDISING  Merchandising is important for the same reason that social media is; as referral marketing. The aviation community is a small one and it is to the airport’s advantage to circulate our name to generate word-of-mouth referrals, strengthen our brand image, and entice visitors to our airport and our community.  Having our merchandise worn “out there,” generates conversation and grows our customer base through a reliable network of existing customers. 5. Airport Business, Professional Organizations, & Sponsored Events The objective is to promote and grow the economic development opportunities and professional network at the airport by: attending exhibitions & conferences, membership in professional organizations, and pursuit of networking opportunities & event hosting. EXHIBITIONS & CONFERENCES  The Airport Manager and/or the Operations Specialist will attend 1-3 professional conferences per year for the purpose of professional networking. Of most importance are the CAOA Winter and Spring Conferences and CDOT’s CIP Planning & Grant Hearing  American Association of Airport Executives (AAAE) training seminars and events  In the next few years, the Airport would like to attend and network at HELI-EXPO and NBAA Schedulers & Dispatchers Conference, which provides NBAA Associate Members an opportunity to meet those individuals directly responsible for the scheduling and dispatching of aircraft from corporate flight departments throughout the world. MEMBERSHIPS & ORGANIZATIONS The Airport, its staff, and/or Air Advisory Board members will maintain active memberships in the following key associations:  American Association of Airport Executives (AAAE)  Colorado Airport Operators Association (CAOA)  Colorado Pilots Association (CPA)  Colorado Aviation Business Association (CABA)  Helicopter Association International via CCUAS Club as a UAS Member  National Business Aviation Association (NBAA) PROFESSIONAL NETWORKING & SPONSORED EVENTS  The Airport Manager will travel to other regional airports and other government agencies to foster relationships with the professionals there which may be mutually beneficial to both airport’s professional goals.  Airport will host annual Business After Hours in the fall  Airport staff will attend regional air shows or events as a networking tool  Airport staff will host a summer fly-in as resources or interest allows PROFESSIONAL AIRPORT ORGANIZATION  The board will explore the feasibility of creating a business & professional organization for the Airport, which would address and respond to issues affecting the Central Colorado Regional Airport including safety and operational effectiveness. The organization would help educate the general public about aviation and aerospace activities and act as an advocate for airport related businesses in order to convey the valuable economic asset provided to the community at large. KEY POINTS FOR ACCOMPLISHMENTS & GOALS OF THE MARKETING PLAN  The key to accomplishing the marketing plan is the Airport’s most important asset – the determination and endeavors of its employees.  CCRA is known for employees that are genuinely friendly and sincerely motivated which happens only with the stability of a safe working environment, continuous professional development, and a spirit of cooperation both with each other as well as from the Town of Buena Vista as a forward-thinking supporter of our efforts.  Hiring an Operations Specialist has relieved pressure on the Airport Manager for management of the airport’s daily operational, staffing, and marketing needs so that the Manager may pursue long-term strategic planning, satisfy the increasing need to act as a liaison with multiple government agencies, as well as making time to pursue economic opportunities such as increasing flight testing and additional airport development.  Airport will designate funding in the annual budget for paid promotional opportunities.  Airport staff will continue to recommend local businesses whenever possible in order to influence the area’s commerce and bolster the robust connections we have built.  The FBO and Terminal environment is a central impetus of marketing for the Airport. Service inside the FBO, on the main ramp, the self-serve fueling system, and community  offerings of the meeting rooms and facilities create a synergy that is the focal point of marketing the Airport through services, amenities, merchandising, and word-of-mouth.  Dibble will assist the Airport, at no cost, with the design of promotional material and booth graphics, leaving only the production and booth backdrop as an expenditure for future exhibitions.  Avfuel will assist the Airport, often at no cost, with many additional marketing offerings such as website review, inclusion in Avfuel directories and online sites, and other opportunities for exposure.  IV. Marketing Plan & Community Building PURPOSE The Marketing Plan will showcase the professionalism and promote long-term, operational sustainability of the Airport by utilizing five primary marketing objectives: 1. Business Class (Jet/Turbine) Aviation Support 2. Piston Aircraft 3. On Airport Development 4. Target Marketing, Social Media, & Merchandising 5. Airport Business, Professional Associations, & Sponsored Events Please refer to Appendix A: Marketing Plan & Community Building for a more thorough explanation of the following points. 1. Business Class (Jet/Turbine) Aviation The objective is to cultivate loyalty and promote business class aviation by advertisement of convenience and ease of access, amenities (both at the airport and in the community), and affordability. 2. Piston Aircraft The objective is to cultivate loyalty and promote general aviation focused on piston aircraft by advertisement of discounts and affordability, amenities (both at the airport and in the community), as well as incredible customer service. 3. On-Airport Development The objective is to promote on-airport development by incorporating or pursuing hangar / land improvements & development, air cargo operations, Aviation Business & Park Development, and High-Altitude Testing & Government Aircraft Support. 4. Target Marketing, Social Media, & Merchandising The objective is to promote the amenities and happenings at the airport by featuring: Target Marketing opportunities through a variety of online resources (CCRA Website, Avfuel offerings), Business Listings & Social Media streams (Google My Business, Facebook, Instagram) and merchandising, all with the intent of increasing CCRA’s online presence and word-of-mouth marketing. 5. Airport Business, Professional Organizations, & Sponsored Events The objective is to promote and grow the economic development opportunities and professional network at the airport by: attending exhibitions & conferences, membership in professional organizations, and pursuit of networking opportunities & event hosting. KEY POINTS FOR ACCOMPLISHMENTS & GOALS OF THE MARKETING PLAN  The key to accomplishing the marketing plan is the Airport’s most important asset – the determination and endeavors of its employees.  CCRA is known for employees that are genuinely friendly and sincerely motivated which happens only with the stability of a safe working environment, continuous professional development, and a spirit of cooperation both with each other as well as from the Town of Buena Vista as a forward-thinking supporter of our efforts.  Hiring an Operations Specialist has relieved pressure on the Airport Manager for management of the airport’s daily operational, staffing, and marketing needs so that the Manager may pursue long-term strategic planning, satisfy the increasing need to act as a liaison with multiple government agencies, as well as making time to pursue economic opportunities such as increasing flight testing and additional airport development.  Airport will designate funding in the annual budget for paid promotional opportunities.  Airport staff will continue to recommend local businesses whenever possible in order to influence the area’s commerce and bolster the robust connections we have built.  The FBO and Terminal environment is a central impetus of marketing for the Airport. Service inside the FBO, on the main ramp, the self-serve fueling system, and community offerings of the meeting rooms and facilities create a synergy that is the focal point of marketing the Airport through services, amenities, merchandising, and word-of-mouth.  Dibble will assist the Airport, at no cost, with the design of promotional material and booth graphics, leaving only the production and booth backdrop as an expenditure for future exhibitions.  Avfuel will assist the Airport, often at no cost, with many additional marketing offerings such as website review, inclusion in Avfuel directories and online sites, and other opportunities for exposure.