City Council Subcommittee Agendas and Minutes

Economic Development Subcommittee & Advisory Committee City of Campbell, 70 N. First St., Campbell, California SPECIAL MEETING OF THE ECONOMIC DEVELOPMENT SUBCOMMITTEE & ADVISORY COMMITTEE Monday, August 28, 2023 – 9:00 a.m. Campbell Community Center, Roosevelt Room Q-80 – 1 West Campbell Ave. CALL TO ORDER PHASE II BRAND STORY WORK SESSION 9:05 1. Introductions/Purpose of Work Session • Leslie Parks, City of Campbell Economic Development Manager 9:10 2. Place Branding Overview • Audrey Taylor • Brian Curtis 3. Power of Brand & Messaging • Michael Coogan 4. Foundation 5. Brand Architecture & Pillars • Audrey Taylor • Brian Curtis 10:00 BREAK 10:15 – 6. Campbell’s Conceptual Story - Visuals 10:45 • Audrey Taylor • Brian Curtis 10:45 – 7. Campbell’s Brand Story 11:00 • Brian Curtis 11:00 – 8. Brand Architect Consistency 11:45 9. Concepts & Talking Points 11:45 – 10. Public Comment 12:00 11. Next Steps ADJOURN In compliance with the Americans with Disabilities Act, listening assistive devices are available for all meetings held in the City Council Chambers. If you require accommodation, please contact the City Clerk’s Office, (408) 866-2117, at least one week in advance of the meeting.