Mayor & City Council
Regular MeetingCollege Park, MD · September 12, 2020
Minutes
SPECIAL WORKSESSION MINUTES
College Park City Council
Saturday, September 12, 2020
8:30 A.M. – 12:55 P.M.
Due to the COVID-19 space requirements, this meeting was held at The Hotel at the
University of Maryland, 7777 Baltimore Avenue, College Park, MD.
PRESENT: Mayor Wojahn; Councilmembers Kabir, Kennedy, Day, Dennis,
Rigg, Mackie and Mitchell.
ABSENT: Councilmember Brennan.
ALSO PRESENT: Scott Somers, City Manager; Bill Gardiner, Assistant City Manager.
Mayor Wojahn opened the Special Worksession at 8:30 a.m., stating the purpose of the meeting
is to review the City’s mission and vision. He turned it over to City Manager Somers, who
introduced the City’s consultants on the strategic plan, Jeff Parks and Jessica Brown.
Mr. Parks said that it was very important to hold this meeting in person so we all fully
understand what is being communicated. The meeting goal is the discuss the current mission and
vision; review the data from the focus group sessions and surveys; and then see if we can come
up with a new mission and vision for the City. Mr. Parks reviewed the ground rules for the
discussion and then gave an overview of the purpose and process of strategic planning. A
powerpoint was used to facilitate the discussion and is included as part of the minutes. Visions
and strategic plans create a picture of organizational success and shows everyone how their work
contributes to achieving it. A good vision helps engage the workforce and answers, “Where are
we going?” A strategic plan answers where we are, how we get to the vision, and who is
responsible for getting us there. It helps maximize performance.
Great visions and missions are inspiring, clear, unique, focused, achievable, and easy to
communication.
Mr. Parks and Dr. Brown led Council in a visioning exercise. The Council reviewed sample
missions from various cities and counties around the country, including some college towns.
Council identified similarities and words or phrases they liked. The Council also read and
discussed the City’s current mission and the Prince George’s County mission.
The Council’s next activity was to review and discuss the City’s current mission to see if people
feel it meets the criteria for a great mission. Council also reviewed a summary of survey and
focus group responses on the City’s strengths. Council members were asked to write down a
story about what a resident would say if we were doing our best work. These stories were shared
in pairs and then discussed as a group. Themes were identified from the discussion and used to
craft possible missions. After an engaged discussion, several draft missions were developed and
compared to our list of criteria. Council will finalize the mission during the meeting on
September 15th or September 22nd.
After a short break the facilitators started a discussion with Council on organizational visions.
Great visions are future-orientated, appropriate for the area/organization, clear, and inspiring.
The Council reviewed the current City vision against the ideal criteria, and reviewed visions
from local organizations. Council then reviewed a summary of the visions as presented by
participants in the focus groups and surveys.
Council members participated in a visioning activity to imagine the City in 2030 and what has
been accomplished. Using examples from the discussion, Jessica drafted and edited a possible
vision for the City. After discussion, a second possible vision was offered by Jeff. The language
was “tested” against the criteria for a great vision. Council was not able to finalize the language
prior to the end of the session.
Jeff and Jessica gave a summary of when Council would finalize the mission and vision, and the
purpose of the next two scheduled sessions. The presentation and the meeting ended at 12:55
pm.
________________________________
Bill Gardiner Date
Assistant City Manager Approved
Agenda
SATURDAY, SEPTEMBER 12, 2020
CITY OF COLLEGE PARK
The Hotel at the University of Maryland
7777 Baltimore Avenue, College Park MD
8:15 A.M. – 12:45 P.M.
MAYOR AND COUNCIL STRATEGIC PLAN WORKSESSION
AGENDA
(Note: due to COVID-19 restrictions,
there will be limited space for the public to attend this Worksession)
Facilitated by Performance Breakthroughs, Inc. (PBI)
Objectives:
Organizations perform better and are more likely to achieve success when their people and
processes are aligned with a great mission and vision for the organization. Strategic
planning, implementation, and management is an ongoing process. This session focuses on
the beginning stages of strategic planning with the goal of considering the current mission
and vision and identifying how to revise them for the future.
Time Item Staff/Council
Welcome
Session Prep Scott Somers,
8:15 a.m.
1 Room Logistics City Manager
Strategic Planning & Management Process Review
Why is it important? Jeff Parks and
8:30 a.m. 2 How do the pieces fit together? Jessica Brown,
How do we play together for success? PBI
Break
9:15 a.m. 3
Quick 10-minute break
Mission
Jeff Parks and
What is a mission?
9:25 a.m. 4 Jessica Brown,
Visioning Exercise
PBI
Break
10:55 a.m. 5 Quick 10-minute break
Vision Jeff Parks and
11:05 a.m. 6 What is a vision? Jessica Brown,
Visioning Exercise PBI
Next Steps & Finalization Jeff Parks and
12:25 p.m. 7 Agreement to Finalize Mission & Vision Jessica Brown,
Upcoming Sessions PBI
Mayor and
12:45 p.m. 8 ADJOURN
Council
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