Community Development Authority (CDA)
Regular MeetingEast Troy, WI · June 24, 2019
Minutes
COMMUNITY DEVELOPMENT AUTHORITY MINUTES
VILLAGE OF EAST TROY
June 24, 2019
Page 1 of 2
Call Meeting to Order
Roll Call
Chairperson LaShay called the meeting to order at 6:00 p.m.
Present: Alex Alger, Tony LaShay, Mary Nicoson, Scott Seager, Erin Seaverson, Benny
Stichmann
Excused: Jim Holm
Others: Eileen Suhm, Tanya Fonseca (Graef)
Public Comment
None.
Approval of Minute
Minutes dated May 22, 2019
Motion by Scott Seager, second by Alex Alger to approve the minutes dated May 22, 2019.
Motion carried.
Old Business
1. Update regarding Main Street revitalization and potential redevelopment efforts
Craig Friemoth, Anderson Commercial Group, provided an update on real estate within
the Main Street corridor. He reported the properties owned by Jake Buchan (2765-2799
Main Street) have been listed along with the property owned by Anna Riley (2763 Main
Street). The Marathon Gas Station (2711 Main Street) is already listed. Craig Woods has
questions regarding future plans for Main Street and may be interested in listing his
property (2751 Main Street). Eileen and Ray Gooden (Anderson Commercial Group) are
discussing the US Packaging (2735 Main Street) and exploring potential reuse options.
Mr. Friemoth questioned what the CDA would like for the future of the Main Street
corridor. General discussion included the corridor being more cohesive, transitioning
from high-traffic type of businesses near the Highway 20 intersection to something more
cohesive with the properties on the square near the square, the potential for mixed-use
type of developments closer to the square with underground or hidden parking, and some
sort of screening between the road and mobile home park. Discussed asking local
landscape firms to attend a future meeting and provide ideas for landscape screening.
2. Follow up information regarding signage to promote the square
Discussed the biggest issue is the heart of the community and square are not visible from
a major traffic point or I-43. The need for a marketing campaign was discussed along with
the potential for attraction signage. Also discussed the potential for a billboard on I-43
with a combination of funding from local businesses, possibly the tourism entity utilizing
room tax dollars, and the Village. Benny Stichmann will discuss with other businesses on
the square to determine whether there is an interest from business owners. Also
discussed the attraction signage option and historic registry option, which would provide
COMMUNITY DEVELOPMENT AUTHORITY MINUTES
VILLAGE OF EAST TROY
June 24, 2019
Page 2 of 2
the brown historical attraction signage as well. Tanya Fonseca clarified the historic
registry could be done for the whole square, including businesses or just the park, and/or
bandstand. She explained being on the registry does not obligate compliance with
standards for projects unless historic tax credits are utilized. Eileen will review
requirements for historic registry and find out whether there is a cost associated with
attraction signage for the next meeting.
3. Discussion regarding questions related to capital projects planning (Director of Public
Works to attend future meeting)
Discussed potential projects to speak with Director of Public Works Equitz about including
a potential sidewalk from the railroad to Highway ES, the County’s Highway ES (Main
Street) project, a potential walking path to the dog park, additional streetlights near the
along Highway ES near the Highway 20 intersection, and screening for the lift station at
the intersection of Main Street and School Street.
4. Discussion and possible direction regarding methods to inform public about CDA
No discussion, but the CDA opted to continue with this item on future agendas.
5. Discussion regarding available funding resources
No discussion, but the CDA opted to continue with this item on future agendas.
6. Recommendations for future agendas
a. WCEDA attend future meeting
b. TIF presentation
New Business
None
Adjourn
Motion by Chairperson LaShay, Alex Alger to adjourn at 7:31 p.m. Motion carried.
Respectfully Submitted:
Eileen Suhm, Village Administrator, CDA Executive Director
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