Plan Commission
Regular MeetingEast Troy, WI · August 14, 2017
Minutes
Minutes
Village of East Troy
Plan Commission & Architectural Review Board
August 14, 2017
1. Call to order – Administrator Suhm called the meeting to order at 6:30 pm
2. Verification of open meeting notice - Administrator Suhm verified the meeting
had been posted according to open meetings laws.
3. Roll call
Present: Trustee Renucci, Commissioners Edward Arendt, John
Grudnowski, Roger Hayes, Erin Seaverson, Benny Stichmann
Excused: President Seager
Others: Zoning Administrator Tim Schwecke, Building Inspector Scott
Johnson, Deputy Clerk Alexander and Administrator Suhm
Motion by Commissioner Grudnowski, second by Commissioner Arendt to
appoint Trustee Renucci as chairperson. Motion carried
4. Approve Plan Commission minutes of July 10, 2017
Commissioner Seaverson requested a change to page 4, under 11-a. It stated in
discussing the different signage options one example had indicated a life of 16
years and had the ability to be refurbished – please note this was the
aluminum sign option.
Motion by Commissioner Seaverson, second by Commissioner Arendt to
approve the minutes as corrected. Motion carried with Commissioner
Grudnowski abstaining.
5. Citizen participation - No citizen participation.
Trustee Renucci took item 7 out of order so DPW Equitz could attend the Park
and Recreation meeting.
6. Sign permit for awning sign above exterior entry door on Main Street located
at 2880 Main Street; Ross McMiller, property owner and UCFET LLC, tenant;
(application 2017-20) (Second submittal)
Details are available online: https://s.zoninghub.com/FC4Z9RKWBL
A. Possible decision by the Plan Commission
Ronnie Stocking, 32 Orchard Street, Williams Bay, John Fowler, 1400
Hunter’s Ridge, Genoa City, were present to discuss their application.
They stated in designing their sign, they did not use the business name,
just the type of business to keep it basic and simple and in keeping with
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August 14, 2017
Page 2 of 5
old time feel similar to a “barber shop”. The awning was restored to the
original condition and at that time they put up simple wood lettering
signage that deteriorated over time. They then installed professional
plastic sign letters. They would like to keep it simple and within the 21
square feet they are allotted. They are not pursuing any lighting options
at this time and will come back in the future if they would like to pursue
lighting. Zoning Administrator Schwecke stated the applicant had
submitted two options using different font styles. The applicants stated
they did not have a preference and were willing to accept the Plan
Commissions recommendation on the font style.
The applicants requested being able to use the prior letters as signage
until the new letters can be ordered and installed. The Commission
expressed their desire to work with the applicant and assist their
business however, they explained the Commission does not have the
authority to approve such a request. The applicant was directed to
review the sign code for possible temporary sign options and to contact
staff after the meeting for assistance options.
It was questioned why the new letters couldn’t simply replace the old
letters. The situation was explained that the original letters for the
signage were installed without a sign permit, the business was cited and
then submitted their first sign application. At the June Plan Commission
that application was reviewed and it was denied because of concerns
with the proposal and the applicants were not present to answer
questions. They then resubmitted the sign application with a new font
style as this second submittal.
Commissioner Seaverson stated she preferred the Option 3 font style.
She reviewed that because the Commission was not able to discuss the
sign with the applicant during the first submittal it resulted in a set-back
in their timeline. The original sign had letters that seemed much larger
from surrounding signs and because one of the stated criteria is that the
proposed sign will not be so different from or so out of harmony with the
environment as to create a nuisance. Option 3 seems more in scale with
other signs in the area.
The discussion included the material of the letters. The applicant would
like to use the same material, which is plastic, light weight, weather
resistant and can be painted to look like wood or other finishes.
Commissioner Seaverson inquired whether it was a matte finish or shiny.
The applicant stated the last was shiny, but they could do a matte if that
is desired. The letters are adhered flat to the awning but the letters have
depth to them.
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August 14, 2017
Page 3 of 5
Zoning Administrator Schwecke reviewed his staff report, stating there
are four criteria to consider.
Motion by Commissioner Seaverson, second by Commissioner Arendt, to
approve Option 3, with a matte finish, plastic material, adhered flat to
the awning and to not have a significant raised profile.
It was requested to define the acceptable depth of the letter material, as
that was not defined in the application. It was clarified that the letters
will be flat, a rounded edge will be allowed and would utilize regular
sheet stock sign grade material of ½” – 3/8”, whatever is necessary to
form the letter.
Motion by Commissioner Seaverson, second Commissioner Arendt, to
amend the motion to indicate a ½” maximum depth of the letters.
Vote on the motion to amend carried 5-1, with Commissioner Stichmann
voting no.
Vote on the original motion carried 6-0.
7. Site plan for a park pavilion located at Playmore Park off Graydon Avenue,
Jason Equitz, DPW, agent for Village of East Troy (application 2017-18)
A. Possible action by the Plan Commission
DPW Equitz reported the pavilion had been approved at the Plan
Commission with a steel hip roof. That option came in over budget so
the Village Board approved the asphalt hip roof, which was under budget.
He asked for an updated approval of the hip roof with asphalt shingles.
There was almost a $9,000 price difference in the roof materials. The
shingled roof will be green, as there was not a blue shingle option.
Motion by Commissioner Stichmann, second by Commissioner
Grudnowski, to approve the green asphalt shingled hip roof for the
pavilion at Playmore Park.
Commissioner Seaverson suggested looking into bike racks for the park.
Motion carried.
8. Discussion related to various amendments to the zoning code related to
indoor commercial entertainment and outdoor commercial entertainment
A. Possible action by the Plan Commission to set public hearing date
Administrator Suhm explained the types of uses this would apply to and
Zoning Administrator Schwecke reviewed the draft ordinance for the
text amendments. The Plan Commission would set a date for the public
hearing, receive public comment and then forward to the Village Board
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August 14, 2017
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for final approval. The recommended hearing date in Zoning
Administrator Schwecke’s memo was September 11, 2017.
Motion by Commissioner Seaverson, second by Commissioner
Grudnowski, to set the public hearing date for the draft ordinance.
Motion carried.
9. Discussion related to various text amendments relating to standards for
flagpoles and parking vehicles and trailers in front yards of residential lots
A. Possible action by the Plan Commission to set public hearing date
Zoning Administrator Schwecke reviewed his staff report dated August
10, stating this is the third review of the draft ordinance. He reviewed
the changes from the prior discussion by the Plan Commission. Trustee
Renucci questioned if there would be problems with proposed horseshoe
driveways. It was clarified horseshoe driveways are allowed with 100
feet of frontage, 25 feet apart and Plan Commission approval. The
inclusion of driveways with turnarounds on busy streets was questioned.
Zoning Administrator Schwecke explained that could be defined by
identifying the access as a local, collector or arterial road to allow for a
turnaround. Ordinance 510-91-J (referring driveway spacing) will be
affected so there is a need to include language in the ordinance to
address this.
Discussion included changing the language regarding the number of
trailers stored on property to read two trailers, with a cumulative total
not to exceed 30 linear feet.
Direction was to incorporate the discussion points and return with
updated draft at the next Plan Commission meeting.
10. Discussion related to potential beautification efforts (e.g. signage
(welcome/Village of East Troy, directional, etc.), landscaping and flowers in
public areas and benches potentially sponsored by businesses)
A. Possible recommendation to the Village Board by the Plan Commission
on signage
Deputy Clerk Alexander presented an example of an aluminum sign with
vinyl reflective lettering. The “sleeve” style post installation was
interesting to the Commission.
Motion by Commissioner Seaverson, second by Commissioner
Grudnowski, to recommend to the Village Board to include the sign
project in the 2018 budget and accept the sign design with removing the
text of “Welcome to” in the banner graphic and placing the “Est. 1900”
text into the banner, to work with Badger Lighting and Signs as the
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August 14, 2017
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vendor, and recommend creating an ad-hoc committee to include a Plan
Commission member. Motion carried.
11. Recommendations for future agendas
Discussion included recommending budgeting priorities to Village Board and
the Comprehensive Plan updates.
12. Adjourn
Motion by Commissioner Arendt, Second by Commissioner Stichmann to adjourn
at 7:59 p.m. Motion carried.
Respectfully Submitted,
Eileen Suhm, Administrator
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