East Wenatchee Events Board

CITY OF EAST WENATCHEE Events Department 271 9th Street NE * East Wenatchee, WA 98802 Phone (509) 886-6108 * Fax (509) 884-6233 * www.eastwenatcheewa.gov East Wenatchee Events Board Board Meeting Agenda January 4, 2023 at 3:30PM Location Eastmont Community Center 230 N. Georgia Avenue, East Wenatchee, WA 98802 Call to Order Roll Call/Introductions ☐ Rob Tidd ☐ Brent Schmitten ☐ Mat Heinz ☐ Vickie Sullivan ☐ Jason Heinz ☐ Michael Machado ☐ Alex Cruz ☐ Supattra Winger ☐ Open Hotel Rep Guests: Vote in Members Position # Position Board Member Term Begins Term Ends 1 City Elected Official Rob Tidd 2020 2022 5 Activity Rep Jason Heinz 2020 2022 8 Citizen at large Vickie Sullivan 2020 2022 9 Citizen at large Kirk Mayer 2020 2022 Public Comment Approval of Minutes • December 7, 2022 Minutes Financials • Revenue/Expense Update o Year end financials will be available at next month’s meeting. Events Update • Wings ‘n Wishes Recap • Classy Chassis, May 5-6 • Pangborn’s Festival of Flight, August 5 • Wings ‘n Wishes, December 7 Tourism Promotion Grant Requests • City of East Wenatchee - $8,000 o Pangborn’s Festival of Flight • Eastmont Parks & Recreation - $8,000 o Eastmont Winter Classic AAU Basketball Tournament WV Chamber of Commerce Update In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Events Department at (509) 886-6108 (TTY 711). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).  • Ashley Sinner Other • Meeting location and time, possibly 3pm? • Empty positions update • Roundtable Next Meeting Date • February 1, 2023 Adjourn In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Events Department at (509) 886-6108 (TTY 711). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1).  East Wenatchee Events Board 2023 Members Term Term Position # Position Board Member Begins Ends 1 City Elected Official Rob Tidd 2023 2025 2 Business Rep Open 2022 2024 3 Business Rep Supattra Winger 2021 2023 4 Activity Rep Mat Heinz 2021 2023 5 Activity Rep Jason Heinz 2023 2025 6 Restaurant Rep Brent Schmitten 2022 2024 7 Retail Rep. Alejandro Cruz 2021 2023 8 Citizen at large Vickie Sullivan 2023 2025 9 Citizen at large Vacant 2023 2025 10 Citizen at large Michael Machado 2021 2023 11 Citizen at large Vacant 2022 2024 12 Citizen at large Vacant 2023 2025 13 Citizen at large Vacant 2021 2023 14 Citizen at large Vacant 2022 2024 15 Citizen at large Vacant 2023 2025 Approved by EWEB: CITY OF EAST WENATCHEE EVENTS DEPARTMENT (509) 886-6108 | EastWenatcheeWa.gov 271 9th St. NE, East Wenatchee, WA EAST WENATCHEE EVENTS BOARD BOARD MEETING MINUTES December 7, 2022 | 3:30PM Attendees Mayor Jerrilea Crawford, Michael Machado, Kirk Mayer, Mat Heinz and Supattra Winger. Guests Jeff Riley (NCW VBC), Steve Wilkinson & Ashley Sinner (WVCC) Location Eastmont Community Center 230 N. Georgia Ave, East Wenatchee, WA 98802 CALL TO ORDER 3:40 PM Roll Call/Introductions Public Comment None Minutes The November 2, 2022 minutes were reviewed. Michael Machado motioned to accept the minutes and Kirk Mayer seconded the motion. Motion carried (5-0). Financials Mayor Crawford went over the October financials that were presented in the packet, the November financials were not available at the time of the meeting. Event Update The Wings ‘n Wishes event went well. Mayor Crawford gave a quick update on the event. Tourism North Central Washington Volleyball Club (NCWVBC) – Fire & Rain Tournament and the Lights Out Tournament Grants The North Central Washington Volleyball Club (NCWVBC) is requesting a total of $10,000, $5,000 for the Fire & Rain Tournament, February 12-13, 2023, and $5,000 for the Lights Out Tournament, January 21-22, 2023. Jeff Riley presented the application and supporting information and it was reviewed by the Board. Michael Machado motioned to approve the North Central Washington Volleyball Club’s Grant Applications in the amount of $10,000 for the Fire & Rain Tournament, February 12-13, 2023, and the Lights Out Tournament, January 21-22, 2023. Mat Heinz seconded. Motion carried (5-0) WVCC Update Ashley Sinner, Destination Management and Marketing Organization Director for the Wenatchee Valley Chamber of Commerce, gave an update. Sinner stated that the WVCC will not continue using Datafy and are looking at other options. The 2023 Media Plan will be available at the next meeting. The Sports Coordinator position is in development. Other None Next Meeting January 4, 3:30pm Eastmont Parks & Recreation’s Community Center 230 N. Georgia Ave, East Wenatchee, WA 98802 In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Events Department at (509) 886-6108 (TTY 711). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1). CITY OF EAST WENATCHEE EVENTS DEPARTMENT (509) 886-6108 | EastWenatcheeWa.gov 271 9th St. NE, East Wenatchee, WA O ORDER ADJOURN 4:30 PM Attest: Rob Tidd, Councilmember Trina Elmes, Events Director/PIO In compliance with the Americans with Disabilities Act, if you need special assistance to participate in this meeting, please contact the Events Department at (509) 886-6108 (TTY 711). Notification 72 hours prior to the meeting will enable the City to make reasonable arrangements to ensure accessibility to the meeting (28 CFR 35.102-35.104 ADA Title 1). Print Tourism Promotion Grant - Submission #1333 Date Submitted: 12/22/2022 Amount of Lodging Tax Requested* Federal Tax ID #* $8000 91-6009051 Organization/Agency Name* Type of Organization* Please List* City of East Wenatchee C Corporation Government Limited Liability Company Partnership S Corporation Sole Proprietor Other Activity Name* Pangborn's Festival of Flight Proposed Start Date of Proposed End Date of Activity* Activity* 8/5/2023 8/5/2023 First Name* Last Name* Title* Trina Elmes Events Director/PIO Primary Phone* Cell Phone Email* 5098866108 telmes@eastwenatcheewa.gov Mailing Address* 271 9th Street NE City* State* Zip Code* East Wenatchee WA 98802 Service Category (Check All That Apply) Operation of a Special Event/Festival, Designed to Attract Tourists Operation of a Tourism Promotion Agency Operation of a Tourism-Related Facility Tourism Promotion/Marketing Section I - General Information Is this a new Activity?* Are you requesting/using other How many years has this activity City funds for this Activity?* existed? Yes Yes 1 No No Proposed Location of Activity* Pangborn Memorial Airport Short Description of the Activity* On October 3, 1931, Clyde Pangborn and Hugh Herndon left Sabishiro Beach in Misawa, Japan, to fly Miss Veedol across the ocean in the first non-stop, transPacific flight. After 41 hours in the air, Miss Veedol crash landed on the bluffs above East Wenatchee. The Wenatchee Valley has been connected to Misawa and the aviation world ever since and Pangborn's Festival of Flight was created to celebrate this historic event. This is the second annual, family friendly, community event where the Community can learn about East Wenatchee's aviation history, check out some amazing airplanes, grab some lunch from our delicious food vendors, then visit our exhibitors and have fun learning with their exciting Japanese activities! There will also be japanese performances, such as taiko drumming and karate. This is a joint event between the City and the Chelan-Douglas Regional Port Authority. Describe the Prior Success of Your Activity* 2022 was the first year of the event and we had over 1,500 attendees. We had several food trucks, 25-30 aircraft, helicopters and 30 booth/vendors. The events was incredible and we have new ideas to grow the event too! Describe Your Target Audience* Families and anyone who enjoys history and aviation. Describe How You Will Promote Lodging Establishments, Restaurants and Businesses Located in the City of East Wenatchee* Pilots that fly in from out of town will stay in East Wenatchee hotels and there will be a link on the website. Budget for Activity* What costs will the Tourism Promotion Grant cover?* PFOF Budget 2023.pdf Advertising across the Northwest, specifically in Seattle. Allowed types: .gif, .jpg, .jpeg, .png, .doc, .docx, .xls, .xlsx, .rtf, .pdf, .txt What organization and staffing do you have to support this activity?* Airports staff, city Events Director and volunteers from Rotary. Does your organization have a current City of East Wenatchee Business License?* Note: A grant recipient must obtain a business license. Business license information can be found on the City's website under the Business tab on its homepage. Yes No Full Description of the Activity. Expand from the above questions, such as: what it is you wish to do; the tangible and intangible benefits to the community; visitor impact; and how you will evaluate the success of the project.* We wish to bring more visibility to Miss Veedol, our connection to Misawa and let the rest of the state know that we have such an amazing piece of history in our backyard. This will be more visibility to East Wenatchee and there are quite a few airplanes that will be flying to our airport specifically for this event. Last year the Commemorative Air Force brought a B-17 and B-25 for people to tour, and this year we are working on bringing a different airplane group in for the event. We eventually want the event to grow large enough that we can add in an air show component. How will you advertise, publicize or otherwise distribute information regarding your activity?* We will be using social media, websites, emails, print material and also a PR firm out of Seattle. Section II - Projected Tourism Benefit RCW 67.28 provides authority for cities and counties to use lodging tax for tourism promotion to attract visitors and encourage tourism expansion. State law also details certain reporting requirements for jurisdictions that levy a lodging tax. Each agency awarded East Wenatchee lodging tax funds will be required to submit a Tourism Funding Expenditure Report Worksheet to the City with detailed actual information at the conclusion of their tourism promotion activities. Provide an estimated number of participants, who will attend your Activity, in each of the following categories: Overall Attendance at the Travel More Than 50 Miles* Travel from Another State/Country* Event/Activity* 200 0 2000 Travel More Than 50 Miles and Stay over Night in the Of the People Staying Overnight, the Number of People Wenatchee Valley* Who Will Stay in Paid Accommodations* 100 100 Number of Paid Lodging Room Nights, Resulting from Your Lodging Impact* Proposed Activity* 4,700 50 Explain How You Calculated the Previous Estimates* We had approximately 2000 people enter the drawing for the remote control airplane and $500 gift certificate to Alaska Airlines. How will you collect and verify the above information for your Activity?* We will use a geo fencing company, count the number of raffle tickets given out and use counters as people enter the event. Section III - Evaluation Criteria State law defines Tourism Promotion as: “Activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing and operations of special events and festivals designed to attract tourists.” Tourism Promotion Funding Criteria (Check All Boxes That Apply) Meets the definition for Tourism Promotion Promotes a positive image for East Wenatchee Promotes East Wenatchee as a "Destination" Attracts visitors, builds new audiences and encourages tourist expansion Increases awareness of East Wenatchee’s amenities, history, facilities, and natural environment Supports "Regional Tourism" planning Benefit to the Community (Check All Boxes That Apply) Benefits the citizens of East Wenatchee Benefits the overall Community, rather than a specific segment or interest Innovation (Check All Boxes That Apply) Moves an existing program in a new direction Unusual or unique Community Support (Check All Boxes That Apply) Broad-based Community appeal or support Evidence of need for this Activity  Evidence of Partnerships (Check All Boxes That Apply) Exhibits a degree of Partnership Volunteer involvement, inter-jurisdictional, corporate, business and/or civic organization support Funding Sources (Check All Boxes That Apply) Multiple revenue sources to support this Activity This is the only funding source Previous & Replacement Funding (Check All Boxes That Apply) Request is for a new Activity Request is to continue or expand an on-going Activity Scale of Project (Check All Boxes That Apply) Activity is of a scale that is suitable for this funding program How does your Activity meet the above Tourism Promotion funding criteria?* This is a community event that also attracts visitors from across the state. We have a unique history in East Wenatchee and the Port and the City are very excited to share that history with the world, but we will start with the Northwest. Section IV - Signature of Applicant I attest the information in this application is accurate, that I am an agent authorized to represent the Organization and I understand the funds requested, if granted, will go to the Organization. I have contacted the City of East Wenatchee and will meet all necessary requirements including, but not limited to, insurance, business licensing, permitting and state reporting requirements. If my activity is funded, I agree to use the approved East Wenatchee logo in all promotional material. I understand the Washington State limitations placed on use of the Lodging Taxes, and certify that the requested funds will be used only for purposes described in this application or as approved by the City of East Wenatchee. I understand use of funds is subject to audit by the State of Washington. I acknowledge that all of the contents of this application are subject to disclosure under the Washington State Public Records Act, RCW 42.56, and that the application will be discussed in meetings of the East Wenatchee Events Board, which acts as the Lodging Tax Advisory Committee, that are open to the public under RCW 42.30. I understand: I am proposing a tourism-related service. If awarded, my organization will enter into a Municipal Services Contract with the City and will provide liability insurance for the duration of the Contract. The insurance will name the City as an additional insured and in the policy will be in an amount to be determined by the City of East Wenatchee. The City of East Wenatchee will only reimburse those costs actually incurred by my organization/agency. Reimbursement only occurs after the service is rendered and after I submit a signed Request for Reimbursement form to the City of East Wenatchee. I will include copies of invoices and payment documentation with the Request. My organization/agency will submit a report documenting the economic impact results in a format determined by the City of East Wenatchee. Digital Signature* Signer Email* Katrina M Elmes telmes@eastwenatcheewa.gov  CITY OF EAST WENATCHEE EAST WENATCHEE EVENTS BOARD FUND 117 2023 REVENUE BUDGET - Trina Elmes, Events Director/PIO BARS 2023 Numbers Description Budget 117-000-100-308-80-00-00 Beginning NC&I Totals Revenue 117-000-100-313-31-00-00 H/M Tax - Events Fund 136,000 117-000-100-313-31-00-03 68% of 2nd 2% Tax Alloc 117-000-100-313-31-00-04 36% of 3rd 2% Tax Alloc Total 136,000 117-000-300-347-40-12-02 CC Parade/Car Show 9,000 117-000-300-347-40-12-03 CC Vendor Fees 150 117-000-300-347-90-00-01 CC Donations - 117-000-300-347-90-00-12 CC Sponsorships 8,000 117-000-300-347-90-12-00 CC Merchandise Sales 500 117-000-300-369-90-50-00 CC Misc Revenue - Total 17,650 117-000-500-360-00-00-01 Christmas Misc Rev - 117-000-500-367-11-00-01 Christmas Donations - 117-000-500-367-19-00-01 Sponsorship-Wings&Wishes 2,000 Total 2,000 117-000-620-347-90-00-00 PFOF Vendor Fees 117-000-620-367-00-00-00 PFOF Sponsorships 1,500 117-000-620-367-00-00-01 PFOF Donations 117-000-620-369-91-00-00 PFOF Misc Revenue Total 1,500 Total Revenue 157,150 Total Resources Available 157,150  CITY OF EAST WENATCHEE EVENTS DEPARTMENT FUND 117 2020 BUDGET - EXPENDITURES - Trina Elmes, Events Director/PIO BARS 2023 Numbers Description Budget Available Resources 157,150 117-000-000-557-30-10-00 Salaries 62,000.00 Street Dept Support Police Dept Support 117-000-050-557-30-20-00 Benefits 28,000.00 117-000-050-557-30-30-00 Contracted Services Total Salaries and Benefits 90,000.00 117-000-100-557-30-25-00 Marketing-Regional Tourism 3,000.00 117-000-100-557-30-27-00 City Theme 0.00 117-000-100-557-30-32-00 Fuel Consumed 200.00 117-000-100-557-30-35-00 Smalls Tools & Equipment 117-000-100-557-30-42-00 Training 2,000.00 117-000-100-557-30-41-00 Professional Services 600.00 117-000-100-557-00-42-00 Telephone 760.00 117-000-100-557-00-42-03 Postage 0.00 117-000-100-557-00-43-00 Travel 1,000.00 117-000-100-557-00-44-00 Advertising 15,000.00 117-000-100-557-30-48-00 Repairs 200.00 117-000-100-557-30-49-00 Misc 0.00 117-000-100-596-79-60-00 Capital Outlay 5,000.00 117-000-105-557-30-50-00 Insurance 12,000.00 117-000-115-557-30-31-05 Office Supplies 500.00 General Expenditures 40,260.00 117-000-300-557-30-34-11 CC Merch for Resale 2,500.00 117-000-3000-55730-31-12 CC Office Supplies 2,000.00 117-000-300-557-30-35-12 CC Small Tools & Equipment 117-000-300-557-30-41-12 CC Professional Services 5,000.00 117-000-300-557-30-42-14 CC Postage 825.00 117-000-300-557-30-43-12 CC EMPD Facility Fee 1,500.00 117-000-300-557-30-44-12 CC Advertising 3,000.00 117-000-300-557-30-49-12 CC Misc 500.00 Classy Chassis Event Expenses 15,325.00 117-000-500-557-00-31-01 Christmas Office Supplies 500.00 117-000-500-557-30-35-01 Christmas Small Tools 0.00 117-000-500-557-30-40-05 Christmas Events & Decs 5,000.00 117-000-500-557-30-41-01 Christmas Professional Services 300.00 117-000-500-557-30-42-04 Christmas Postage 0.00 117-000-500-557-30-44-01 Christmas Advertising 750.00 117-000-500-557-30-49-01 Christmas Misc 500.00 117-000-500-594-30-60-01 Christmas Capital 0.00 Christmas Event Expenses 7,050.00 117-000-620-557-30-10-00 PFOF Salaries 117-000-620-557-30-20-00 PFOF Benefits 117-000-620-557-30-30-00 PFOF Marketing Materials 500.00 117-000-620-557-30-30-01 PFOF Supplies & Equipment 850.00 117-000-620-557-30-30-02 PFOF Aviation Expenses 117-000-620-557-30-40-00 PFOF Professional Services 3,000.00 117-000-620-557-30-40-01 PFOF Advertising 700.00 117-000-620-557-30-40-02 PFOF Entertainment 2,500.00 Pangborn's Fesitval of Flight Expenses 7,550.00 Total Expenditures 160,185.00 Print Tourism Promotion Grant - Submission #1329 Date Submitted: 12/20/2022 Amount of Lodging Tax Requested* Federal Tax ID #* 8000 201-55-8064 Organization/Agency Name* Type of Organization* Please List* Eastmont Metro Park Dist C Corporation Government Limited Liability Company Partnership S Corporation Sole Proprietor Other Activity Name* Eastmont Winter Classic Proposed Start Date of Proposed End Date of Activity* Activity* 2/24/2023 2/26/2023 First Name* Last Name* Title* Charlie Brown Director of Recreation & Marketing Primary Phone* Cell Phone Email* 5098848015 5096998451 cbrown@eastmontparks.com Mailing Address* 255 N. Georgia Ave City* State* Zip Code* E. Wenatchee WA 98802 Service Category (Check All That Apply) Operation of a Special Event/Festival, Designed to Attract Tourists Operation of a Tourism Promotion Agency Operation of a Tourism-Related Facility Tourism Promotion/Marketing Section I - General Information Is this a new Activity?* Are you requesting/using other How many years has this activity City funds for this Activity?* existed? Yes Yes 20 No No Proposed Location of Activity* Eastmont School District, Wenatchee Valley College & Possibly Wenatchee School District Short Description of the Activity* This is a State Qualifying AAU Tournament. Last year we had 80 teams from all over Washington and a couple from Idaho and Oregon. The ages are 4th- 8th grade. Describe the Prior Success of Your Activity* This will be my 5th year with the tournament and every year it has grown in numbers. This year was the first year as a State Qualifier. They contacted us right after the the tournament to make sure we would be hosting again in 2023 Describe Your Target Audience* We are targeting AAU basketball teams boys and girls divisions from the 4th grade to 8th grade. Describe How You Will Promote Lodging Establishments, Restaurants and Businesses Located in the City of East Wenatchee* I will list all local hotels on the website. I also schedule out of town teams earlier Saturday morning to promote staying Friday night. Budget for Activity* What costs will the Tourism Promotion Grant cover?* BUDGET ITEM.pdf The Tourism Promotion Grant would go towards paying the officials. Allowed types: .gif, .jpg, .jpeg, .png, .doc, .docx, .xls, .xlsx, .rtf, .pdf, .txt What organization and staffing do you have to support this activity?* Ron Stone schedules the referees, AAU staffs the gyms and runs scoreboards and concessions and the Rec Department schedules games, gyms and enters official scores Does your organization have a current City of East Wenatchee Business License?* Note: A grant recipient must obtain a business license. Business license information can be found on the City's website under the Business tab on its homepage. Yes No Full Description of the Activity. Expand from the above questions, such as: what it is you wish to do; the tangible and intangible benefits to the community; visitor impact; and how you will evaluate the success of the project.* This is an AAU basketball tournament. Teams in different divisions are guaranteed 4 games. They play 3 games between Friday and Saturday and a minimum of 1 on Sunday. The two teams that make it to the Championship in Each Division are awarded medals and a bid to the state tournament. How will you advertise, publicize or otherwise distribute information regarding your activity?* We are on the Inland Empire AAU basketball, I also email all the participants from the previous year. Section II - Projected Tourism Benefit RCW 67.28 provides authority for cities and counties to use lodging tax for tourism promotion to attract visitors and encourage tourism expansion. State law also details certain reporting requirements for jurisdictions that levy a lodging tax. Each agency awarded East Wenatchee lodging tax funds will be required to submit a Tourism Funding Expenditure Report Worksheet to the City with detailed actual information at the conclusion of their tourism promotion activities. Provide an estimated number of participants, who will attend your Activity, in each of the following categories: Overall Attendance at the Travel More Than 50 Miles* Travel from Another State/Country* Event/Activity* 1800 100 2900 Travel More Than 50 Miles and Stay over Night in the Of the People Staying Overnight, the Number of People Wenatchee Valley* Who Will Stay in Paid Accommodations* 1000 750 Number of Paid Lodging Room Nights, Resulting from Your Lodging Impact* Proposed Activity* 47000 500 Explain How You Calculated the Previous Estimates* Each team can roster 12 players. I figure 2 parents and 1 player per family (its an average, some are lower some are higher). 12 spots times 3 per spot is 36 people per team times the number of teams so 36*80 = 2880, I rounded to the nearest hundred then based the rest off of history of the tournament. How will you collect and verify the above information for your Activity?* I look at the registrations and know where all the teams are from. Last year I set up room blocks at a hotel and all the rooms were taken. Section III - Evaluation Criteria State law defines Tourism Promotion as: “Activities and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding marketing and operations of special events and festivals designed to attract tourists.” Tourism Promotion Funding Criteria (Check All Boxes That Apply) Meets the definition for Tourism Promotion Promotes a positive image for East Wenatchee Promotes East Wenatchee as a "Destination" Attracts visitors, builds new audiences and encourages tourist expansion Increases awareness of East Wenatchee’s amenities, history, facilities, and natural environment Supports "Regional Tourism" planning Benefit to the Community (Check All Boxes That Apply) Benefits the citizens of East Wenatchee Benefits the overall Community, rather than a specific segment or interest Innovation (Check All Boxes That Apply) Moves an existing program in a new direction Unusual or unique Community Support (Check All Boxes That Apply) Broad-based Community appeal or support Evidence of need for this Activity Evidence of Partnerships (Check All Boxes That Apply) Exhibits a degree of Partnership Volunteer involvement, inter-jurisdictional, corporate, business and/or civic organization support  Funding Sources (Check All Boxes That Apply) Multiple revenue sources to support this Activity This is the only funding source Previous & Replacement Funding (Check All Boxes That Apply) Request is for a new Activity Request is to continue or expand an on-going Activity Scale of Project (Check All Boxes That Apply) Activity is of a scale that is suitable for this funding program How does your Activity meet the above Tourism Promotion funding criteria?* This tournament brings people people from throughout the state to our community. People are buying gas at the gas stations, eating at restaurants, shopping in our store and staying in our hotels. Overall this is a big win for the local economy and tourism for East Wenatchee. Section IV - Signature of Applicant I attest the information in this application is accurate, that I am an agent authorized to represent the Organization and I understand the funds requested, if granted, will go to the Organization. I have contacted the City of East Wenatchee and will meet all necessary requirements including, but not limited to, insurance, business licensing, permitting and state reporting requirements. If my activity is funded, I agree to use the approved East Wenatchee logo in all promotional material. I understand the Washington State limitations placed on use of the Lodging Taxes, and certify that the requested funds will be used only for purposes described in this application or as approved by the City of East Wenatchee. I understand use of funds is subject to audit by the State of Washington. I acknowledge that all of the contents of this application are subject to disclosure under the Washington State Public Records Act, RCW 42.56, and that the application will be discussed in meetings of the East Wenatchee Events Board, which acts as the Lodging Tax Advisory Committee, that are open to the public under RCW 42.30. I understand: I am proposing a tourism-related service. If awarded, my organization will enter into a Municipal Services Contract with the City and will provide liability insurance for the duration of the Contract. The insurance will name the City as an additional insured and in the policy will be in an amount to be determined by the City of East Wenatchee. The City of East Wenatchee will only reimburse those costs actually incurred by my organization/agency. Reimbursement only occurs after the service is rendered and after I submit a signed Request for Reimbursement form to the City of East Wenatchee. I will include copies of invoices and payment documentation with the Request. My organization/agency will submit a report documenting the economic impact results in a format determined by the City of East Wenatchee. Digital Signature* Signer Email* Charlie Brown cbrown@eastmontparks.com  Eastmont Winter Classic Budget BUDGET ITEM/DESCRIPTION COST AAU Fees $226 Gym Fees $4,500 Referees $12,000 Medals $2,000 Staff $2,500 TOTAL $21,226 COMMUNITY PARTNER REVENUE/PRIVATE MATCH AMOUNT EMPD $13,226 WENATCHEE VALLEY CHAMBER OF COMMERCE 2023 ADVERTISING STRATEGY 12/13/22 PLANNING PARAMETERS • Objective: Continue to increase visibility of Wenatchee and inspire people to visit and increase attendance for specific Wenatchee events. • Target: People looking for a weekend or vacation away. This is likely people interested in: outdoors, cycling, ski & snowboarding, running, hiking, wine, craft beers, culture, performing arts, concerts, educational/STEM activities/experiences for families/kids, girls weekends, golf, hockey, shopping (for Canadians). Along with people who may fit the profile of last-minute travelers, travel researchers, cultural travelers, vacation planners, dog lovers, wedding registrants. We also want to include the Hispanic and Russian community. Note: For events, the target audience will fluctuate and be narrower to fit the event. • Timing: 2023 • Geography: Western Washington + test Spokane and Okanagan/Penticton Canada area • Budget: $250,000 SUMMARY OF MAJOR CHANGES • Make event promotion a primary goal for 2023 • Keep inspirational/awareness media, but at lower media levels o Reduce billboards from 41% of budget to 30% • Increase Google Search budget from $16,800 to $18,000 to add event support • Focus social ads on events & 3-day weekends • Test digital media in Spokane and Okanogan/Penticton areas of Canada • Have creative ready for when fires are present to switch to “indoor activity” messaging OVERARCHING APPROACH • In 2023 the media strategy will shift to support attendance to five events. 1. Rails & Ales (March 10th) 2. Apple Blossom (2 weeks from April into May) 3. 4th of July 4. Day of the Dead for Wenatchee (Nov 1-3) o Secondary Event 5. Festival of Flight - East Wenatchee Event (August) 1 • These tactics will be used to support the events: o Facebook/Instagram – excellent reach, people can share & save, and click through to an event page for more information, this will be used for all five events. o Digital audio – excellent for events, builds on frequency achieved by FB/IG, another touch point. Optional, pending creative: o Billboards – boards stay up for 28+ straight days, the boards could stay up beyond the event date. Billboards are better for overall inspiration to visit Wenatchee but can be used for events if needed. o Banners – have not historically performed well for events because the ad space is too small to communicate details but could work if the creative is a quick read and inspires people to click through to get event details. • Leverage 3-day weeks as a reason to visit Wenatchee (via Facebook & Instagram) 1. Martin Luther King Jr. Day 2. President’s Day 3. Memorial Day 4. Labor Day 5. Veteran’s Day 6. New Years • Use inspirational/awareness media in between event promotion to help extend Wenatchee’s presence throughout the year. Tactics include: o Billboards o Digital video o Digital banners • Allow outdoor and digital to be the campaign anchors, with limited print as a support tactic. Outdoor is our low-cost tactic for reaching a broader audience who will see a billboard message for 28+ straight days (excellent for message impact and frequency!). Digital allows us to be highly segmented to our target audience, allows us messaging flexibility, and gives people immediate access to the Wenatchee site for more information. Like last year, a print ad will be placed in the annual WA State Visitors Guide. • Instead of cancelling digital media when fires are present, shift the messaging to indoor activities. The intention is to have creative ready in advance to expedite the message swap. 2 • Digital is moving from 38% to 53% of the budget. • Billboards from 41% to 30% DIGITAL APPROACH Digital remains a cornerstone to the media strategy. Through digital we can be highly selective of our target audience, give people immediate access to more Wenatchee information, and be nimble and timely with our messaging, in addition to tracking performance. For 2023: • Event promotion will be a major part of digital strategy using Facebook/Instagram, digital audio • Like last year, the media mix includes Google Search, Facebook/Instagram, display/banner ads, video ads, digital music audio ads and podcast ads. • Google Search will continue to provide consistent presence and traffic to VisitWenatchee.org to support the year-round Wenatchee awareness message to travelers. We have increased the budget slightly to accommodate an increase in search quarries. THE MEDIA PARTNERS: 1. Google Search o Recommend $1,500 per month ($100/month increase over 2022), as we expand to add keywords related to family travel. o Keywords targeted will revolve around traveling & getaways, camping, wine, competitive destinations, and events. 3  o Add event creative and targeting into the Search campaign.  Example: a user searches for “WA events” and an ad will be served promoting the most current event (e.g. Apple Blossom Festival) and drive to the Events page  This allows us to reach people who are looking for events in WA and inspire them to go to Wenatchee, not those actively looking for Wenatchee events specifically 2. Facebook/Instagram o Primary event driving tactic. Excellent reach, able to reach people in a personal environment, people can share, save, and engage with the ad. o Will also be used to encourage people to think of Wenatchee for upcoming 3-day weekends. o Include Spanish again this year. o Add Spokane & Canada (Okanagan/Penticton area) 3. Banner Ad Display o Google Display is responsible for driving most of the paid site traffic. Targeting within the Google platform is extremely targeted. o All ad groups continue to have extremely efficient cost per click (CPC). We recommend keeping Google as partner the 2023 media mix. o Like in 2022, recommend making banner ads evergreen throughout the year, rotating new messaging as needed/desired. Instead of demographic targeting shift focus to contextual targeting where ads would appear within the context of things like weekend getaways, family getaways, ladies’ or guys’ weekends, central Washington stays, etc. o Add Spokane & Canada (Okanagan/Penticton area) 4. Video Network o Video provides strong brand awareness with visually appealing messaging highlighting all that Wenatchee has to offer. o Video reached the Wenatchee target audience very cost efficiently in 2022, we recommend keeping this tactic in the media mix for 2023. OUTDOOR APPROACH Billboards remain an excellent way to provide broad coverage to a large target audience cost efficiently (CPM of $2). Boards stay up for 28+ straight days and the large ad format is an opportunity to showcase beautiful images of Wenatchee – inspiring people to visit. For 2023: • Keep 5 flights for 2023, 3 flights in Spring + 2 in the Fall. • Reduce board quantity from 40 to 26 each flight (200 total to 130) 4  o 65 boards are paid and 65 are negotiated gratis, pending space available. • Each flight will reach 25% an average of 7.5 times. (40% reach in 2022) • We have negotiated to keep the prices the same as previous years, while continuing to get a buy 1 get 1 free, pending space availability. • Again, this year each flight will include a Burien/Des Moines location to reach the Russian community. AUDIO APPROACH Audio will be used to promote the four primary events in 2023. Audio platforms all for the content to change when/if needed and reaches users in a relatively uncluttered, personal space. • Audio ads will run in both music and podcast formats. • The digital audio network that allows us to place 30-second audio spots across digital radio partners including Pandora, Spotify, iHeartRadio and Deezer. Similar to last year, these audio spots will allow for flexibility in running ever-changing messaging each flight it is live. This will promote Wenatchee events. • This media will be targeted towards Adults 25+ within the target geographic area. Spanish is also an option. • Audio partner has a production company to streamline the production if needed for an estimated $300 per spot. PRINT APPROACH People have progressively been reading less print to digital, however, we recommend maintaining a presence in the Washington State Visitor’s Guide with a 1/3pg color ad. The publication is distributed 375k annually and comes out in April. editorial fit, readers are specifically looking for places to visit in Washington State. Rates from 2020 are being held, no change in circ. 5 Wenatchee Valley Chamber of Commerce January February March April May June July August September October November December Ad Price per Estimated Budget CPM % of Ad Calendar - 2023 02 09 16 23 30 06 13 20 27 06 13 20 27 03 10 17 24 01 08 15 22 29 05 12 19 26 03 10 17 24 31 07 14 21 28 04 11 18 25 02 09 16 23 30 06 13 20 27 04 11 18 25 Units ad Impressions Budget Events 3/10: Railes & Ales 4/27-5/7: Apple Blossom 7/4: 4th of July TBD: Festival of Flight* 11/1-11/3: Day of Dead as of 12/13/22 presented by KW Media 3-day Weekends 1/16: MLK Day 2/20: President's Day 5/29:Memorial Day 7/4: 4th of July 9/4:Labor Day 9/11:Veteran's Day Dec: Holidays DIGITAL estimate est. $.31/ Google Search Search ($1,500/month) 58,065 $18,000 7% click  Text Ads $18,000 clicks  English + Spanish Social: Facebook/Instagram EVENTS: Rails & Ales Apple Blossom 4th of July Festival of Flight Day of Dead Events: 4,382,200 $43,822  Image and Text advertising LONG WEEKENDS: MLK Presiden $9,000 $9,000 Memorial Day $9,000 $7,822 Labor Day $9,000 Veteran's New Years Long Weekends: 1,200,000 $12,000  Video and Text advertising $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 Boosted Posts: 500,000 $5,000  English + Spanish GRAND TOTAL: 6,082,200 $60,822 $10 24% Digital Audio Network (Music + Podcasts) Rails & Ales Apple Blossom 4th of July Day of Dead 1,555,556 $28,000 $18 11%  :30 audio ads with 300x250 companion banner $7,000 $7,000 $7,000 $7,000 production fee --> $1,500  English + Spanish Video Network Winter Msg Spring Msg Spring Msg Summer Msg Fall Msg 2,769,231 $36,000 $13 14%  :15 and/or :30-second video pre-roll ads $8,000 $6,000 $6,000 $8,000 $8,000 Banner Display Networks - Google Display  Contextual targeting Winter Msg Spring Msg Summer Msg Fall Msg Winter/Holiday Msg 3,000,000 $18,000 $6 7%  728x90, 300x600, 300x250, 160x600, 970x90 and 970x250 $18,000 Rails & Ales Apple Blossom 4th of July Festival of Flight Day of Dead $1,500/month 13,465,051 $162,322 $12 65% OUTDOOR Billboards 30 boards (15 paid + 30 boards (15 paid + 30 boards (15 paid + 30 boards (15 paid + 20 boards (10 paid + 140 24,850,000 $74,550 $3 30%  King, Snohomish, Pierce Counties 15 gratis*) 15 gratis*) 15 gratis*) 15 gratis*) 10 gratis*) Boards (printing included)  Assets: billboards 10'5" x 22'8" $15,975 $15,975 $15,975 $15,975 $10,650 (70 paid + 70 gratis*)  26 posters, 13 paid/13 bonus* *pending availability  25% reach 7.5x frequency *Pending space available 140 24,850,000 $74,550 $3 30% PRINT WA State Visitors Guide, 2023 Annual Visitors 1 $8,128 375,000 $8,128 $22 3% Circulation: 375,000 Annually Guide ad 1/3 Page, 4c s:12/12,m:2/7 1 375,000 $8,128 $22 3% Contingency Contingency Budget: $5,000 $5,000 2% GRAND TOTAL 38,690,051 $250,000 $6 100%  2022 2/ 8 -1 11/11 Visit Wentachee Visit Wenatchee Website Users Jill 12,647 Session Duration Jill 48 Seconds Pages/Session Jill 16,000 Visit Wenatchee Visitor Guide Requests Hailey 54 Wine Sales Hailey $6,798 Tastings Hailey 31 Instagram Followers 6,423 People Reached Jill 73,681 Post Engagement Jill 9.7K Facebook Page Followers 10,720 People Reached Jill 249,934 Post Engagement Jill 3.4K Page Likes Jill 18 e- Newsletter Subscribers 1731 Last email sent 7/22 e newsletter - open rate Jill 15.38% e newsletter - click rate Jill 14.10%