Library Board of Trustees Meeting
Regular MeetingEscondido, CA · June 14, 2016
Minutes
Agenda Item No. 1
Escondido Public Library Board of Trustees
BOARD MEETING MINUTES
Tuesday, June 14, 2016, 2:00 p.m.
Library Board Room
CALL TO ORDER: President Gorny called the meeting to order at 2:00 p.m.
Members Present: Trustees Mirek Gorny, Mayra Salazar, Elmer Cameron, Ron Guiles
Members Absent: Trustee Gary Knight
Staff Present: Loretta McKinney, Director of Library & Community Services; Cynthia
Smith, Assistant Library Director; Joanna Axelrod, Principal Librarian; Misty Breyrneyer,
Division Coordinator; Kristine Macalalad, Youth Services Librarian.
Written/Oral Communications: None
Agenda Item #1: Approval of minutes: May 10, 2016 meeting.
Motion by Trustee Guiles and second by Trustee Salazar to approve the minutes
as written. Motion carried unanimously.
Current business
Item #2: Staff Introduction: Kristine Macalalad, Youth Services Librarian
Assistant Library Director Smith introduced Kristine Macalalad, Youth Services
Librarian. Ms. Macalalad joined the Library in October 2015 and specializes in
promoting early literacy through collection development and programming for babies,
toddlers, and pre-K children. She discussed the importance of providing guided story
times to help teach parents to read, talk, and sing to their children, including early
literacy programming models and the importance of building a rich reading environment
at home, creating a life-long love of reading, and developing positive emotions between
parent and child. Ms. Macalalad is also interested in furthering the Library's work with
local schools through outreach that promotes the Library's available resources. In
addition to programming, Ms. Macalalad is also responsible for Children's Services
materials collection and maintenance in several key areas.
Ms. Macalalad earned a Bachelor degree in World Literature from University of
California, San Diego (UCSD), and holds a Master's degree in Library and Information
Science from San Jose State University. Ms. Macalalad's library career began at the
UCSD Geisel Library, and she has also worked at Corona Public Library, the University
of California San Francisco Medical Library, and most recently as a Children's Librarian
at Chico Public Library.
Trustee Cameron invited Ms. Macalalad to speak at the Friends of the Library meeting
in August to recap the Summer Reading Challenge program.
Item #3: Update on Grape Day Park New Library Task Force
Library Director McKinney gave an update on the progress of the New Library Task
Force, which has been meeting regularly. The Task Force has been researching best
features for a future library, both in recent building projects and through articles. The
Task Force has been looking into the feasibility of Escondido Boulevard and Woodward
Avenue as a possible location. A Geo-technical boring will be conducted and other
environmental considerations, such as zoning and parking, are being considered. The
Task Force will consider facility requirements to help determine the scope of the project
and general cost considerations.
City Manager Mitchell conducted two focus groups with college students and teens to
hear their views of what a library of the future would feature. The Task Force also met
with local architect Ken Erickson who was previously on the 2006-2007 Grape Day Park
Task Force. Mr. Erikson shared his vision for the Grape Day Park site. The Task Force
will meet on June 16, 2016 with the Library's Support Group Steering Committee
consisting of the Presidents of the five support groups.
The Task Force plans to report findings regarding the feasibility of the Grape Day Park
location to City Council In September, and will seek direction for next steps toward
building the library of the future for the community.
Item #4: Library Code of Conduct Policy: Recommended Revisions
The Library Code of Conduct Policy is revised from time to time to ensure the document
and its rules are up to date, pertinent, and clear. Assistant Library Director Smith
provided background on the proposed changes, which streamline and update the
Policy. These changes have been reviewed and approved by the City Attorney's Office.
The Policy revisions include increasing the number of allowed personal items from one
to two to better align with user needs. She also provided further clarification of items
lost, subject to theft, and left unattended. Unattended items are now subject to removal
and disposal. In addition to these changes, the City Attorney added in the penal code
and municipal code sections.
Trustee Cameron suggested a Library representative come speak at the Friends of the
Library meeting in reference to the Code of Conduct and what the volunteers'
responsibilities might be.
Motion by Trustee Guiles and second by Trustee Salazar to approve the Code of
Conduct as written. Motion carried unanimously.
Item #5: Community Services Recreation Guide: Request to Purchase an
Additional Page
Assistant Library Director Smith and Principal Librarian Axelrod presented proofs of the
suggested advertisements for the upcoming Recreation Guide. Originally, Library staff
asked to move funds from the Trust Fund into budgeted money for such advertising
projects. At the time, the Trustees asked to be presented with any proposed advertising
to receive the Board's approval. Principal Librarian Axelrod spoke about how in using
one page, the Library cannot advertise all the activities that draw people in. It is very
text heavy as the Library's contact information must also be visible. By adding another
page, households in Escondido are informed about additional programming, which
increases visibility. Over 10,000 guides are mailed to households in Escondido, and
100,000 total are printed to allow for delivering to different pick-up locations. This is
another way of communicating with the public that the Library has services that they
might not otherwise have knowledge of. Having an additional page allows the Library to
highlight programming through which the staff are working hard to pull in new library
users.
A discussion occurred about ways to possibly track the effectiveness of the advertising,
but it is difficult to get an accurate count. That being said, programming decisions are
already being made based on data wherever possible. Staff will try to track information
through evaluations collected at various programs.
Motion by Trustee Cameron and second by Trustee Guiles to approve using trust
fund money to pay for the advertisements. Motion carried unanimously.
Item #6: Other Reports
Library Director McKinney handed out the final version of the Library's General Fund
budget. The budget was approved by the Council on Wednesday, June 8, 2016. The
ETC will be closed effective June 30, 2016. Wi-Fi will be installed for people to use with
their own devices which is more in line with the needs of the community. In addition,
the Library will be losing two Department Specialist positions and three Circulation
Assistant positions. Library Administration is currently in the process of working with the
staff affected. Some impacts to the Fiscal Year 2016-2017 budget were higher costs in
medical, retirement, and Internal Services charges.
Trustee Cameron suggested that the Board be informed about the decisions regarding
the budgets prior to the budgets being presented to Council.
The Capital Improvement Projects budget, which includes the money for materials, will
go to the Council tomorrow, June 15,2016 for approval.
Adjourned: Presiént Gorny a meeting at 3:46 p.m.
Mayra Salazar, Library Board of Trustees Secretary/mb
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