Library Board of Trustees Meeting
Regular MeetingEscondido, CA · October 11, 2016
Minutes
Agenda Item No.1
Escondido Public Library Board of Trustees
BOARD MEETING MINUTES
Tuesday, October 11, 2016, 2:00 p.m.
Library Turrentine Room
CALL TO ORDER: Trustee Gorny called the meeting to order at 2:05 p.m.
Members Present: Trustees Mirek Gorny, Elmer Cameron, Ron Guiles, Gary Knight,
Mayra Salazar
Members Absent: None
Staff Present: Graham Mitchell, City Manager; Loretta McKinney, Director of Library &
Community Services; Cynthia Smith, Assistant Library Director; Joanna Axelrod,
Principal Librarian; Misty Breymeyer, Division Coordinator; Viktor Sjoberg, Adult
Services Senior Librarian; John Donel, Technology and Support Services Senior
Librarian; Lalitha Nataraj, Interim Literacy & Youth Services Senior Librarian
Presenters: Ken Erickson Group: Ken Erickson, Local Architect; Steve Nelson, Local
Attorney; Brad Burke, Local Architect
Guests: Marta Palmerton, Escondido Library Foundation Secretary; Linda Atkinson,
Friends of the Library Director; Eula Stephens, Friends of the Library Director and Shop
Coordinator; Georgia Chonko, Friends of the Library Director; Joan Neumann, Friends
of Literacy Services President; Marlene Hoover, Friends of the Library Director, Bob
Will, Pioneer Room Friends President; Teddy Borja, Pioneer Room Friends Vice
President; Robin Fox, Pioneer Room Friends Treasurer; Alexa Clausen, Pioneer Room
Friends Board Member; Lucy Berk, Pioneer Room Friends Board Member Emeritus
Written/Oral Communications: None
Agenda Item #1: Approval of minutes: September 13, 2016 meeting
Motion by Trustee Cameron and seconded by Trustee Guiles to approve the
minutes as written. Motion carried unanimously.
Current Business
Item #2: Update on Grape Day Park New Library Task Force
Director McKinney welcomed and introduced the presenters. Mr. Erickson, Mr. Nelson,
and Mr. Burke started a grassroots movement called People to the Park which has been
discussing Library and other community issues for more than 15 years. The group is
made up of members of the community who are very passionate about seeing
Escondido become a positive and attractive place for families and generations to come.
Mr. Nelson started the presentation with an idea-scape and vision of the direction they
would like to see the community move towards. He said the presentation was not a
means of selling the idea, but rather encouraged the public to join in dreaming about the
future of Escondido. The goal is to have additional walking points in the downtown area.
The Library is an important part of this community vision.
Mr. Nelson gave a brief timeline history of both Grape Day Park and the Library.
Historically, Grape Day Park was a centerpiece for Escondido culture and events, and
the Carnegie Library was a partnership with the community. Development trends show
community gathering places being situated in downtown areas, drawing people into the
core of each city. The idea is to attract more people in the park for all types of activities,
including commercial, social, business, and residential living. The plan for expanding
Grape Day Park and moving the Library to a new location has been reenergized by
Council Member Masson and City Manager, Graham Mitchell.
Mr. Erickson added, in 2005 the economy was better and there became a new interest
in living and working in downtown. Grape Day Park was discussed as becoming a new
community hotspot surrounded by suburban development, the Center for the Arts, and
City Hall. At that time, Mr. Erickson's group did an informal study where they analyzed
the downtown zoning and density as part of the process to grow this idea, and to see if
it was feasible. The current master plan shows growth in both commercial businesses
and residential properties in the downtown area, but the issue is the limited open space.
Mr. Burke expanded on this idea by showing what the current downtown area looks like.
The map included areas zoned for commercial, mixed-use, and housing incorporated in,
and surrounding, the current allotted open space. By expanding the open space of the
park, and adding amenities that would appeal to all, the park would become a source of
pride, the core of the City. This type of project elevates the quality of life which has been
seen in other areas around the County. This idea allows for great potential and
opportunity for economic development within the City.
Mr. Burke reviewed six way cities use parks to grow the local economy:
• Real property values are positively affected.
• Municipal revenues are increased as a result of tax base.
• Affluent retirees are attracted and retained.
• "Knowledge" workers and talents are attracted to live and work in the
downtown areas.
• Home buyers are attracted to purchase homes.
• Area around the park begins to attract small businesses.
Mr. Erickson shared the suggested plan to expand the park to Washington Avenue. A
rendering showed a mix of community centers, a new pool, a new parking garage,
residential housing, mixed-use facilities, and a new library facility with a café. Facilities
and amenities are grouped based on types of activities to not conflict with the harmony
of the park, but to still activate the park with patrons and visitors. There would be
revenue generating possibilities through leased space, potentially even within the new
library itself. The group imagines a new library would have 4-5 stories, and the top floors
could be leased, possibly to a school much like San Diego Public Library has done in
their new facility. New revenue could be used to offset the cost of the development and
ongoing maintenance.
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To engage with the community, the group met with the Escondido Creek Conservancy
about the idea, and they discussed reverting to a more natural look for the channel.
Also, a new tree-lined median is suggested for Broadway to add to the overall park-like
feel along the large street, adding ambiance to the area.
Mr. Nelson opened up discussion to answer questions from the attendees. Teddy Borja
said the Escondido Creek was once a nice space that included a stage for community
performances. He went on to ask what the security plan was for this project. He was
concerned about the current homeless situation the park faces. City Manager Mitchell
responded that this issue will not vanish, and that the greatest cure for this issue is
people. People in the park area, doing normal business, creates a situation where the
homeless population finds another location to hang out. He gave the example of the
recent Pokemon Go craze in which the City saw a higher number of people in the park
and a decrease in the number of homeless. Mr. Erickson added, we use the word
activate, but in this case it would be "reactivate," to bring all walks of life into the park. In
larger cities the homeless coexist with other visitors, or they leave. The vision includes
mixed-use amenities, which means there will be a 24 hour presence by adding
residential properties in and around the park which is expected to help much of the
problem.
Mr. Borja asked about the financing plan for such a project. City Manager Mitchell said
staff have only been asked to review the feasibility of the bringing the Library to Grape
Day Park. The thought is there could be a mix of public and private partnerships as well
as Federal funding opportunities. Comparatively, the costs associated with renovating
and expanding on the existing site are very similar to those of moving the Library to the
park.
Trustee Guiles voiced his support for the proposed plan and said the citizens need to be
at the forefront of the community. His concern is by expanding the project to
Washington Avenue, there could be a delay in the project development and construction
of the Library as a result of legal issues with the businesses that would be affected. City
Manager Mitchell responded that the staff report to be presented to City'Council will
have two suggested sites; site one will have the Library placed on the corner of
Woodward Avenue and Escondido Boulevard; and the second site will have the Library
placed on the corner of Washington Avenue and Escondido Boulevard. He feels the
Library will be the catalyst for the overall expansion of the park. If people get behind
this idea, it may create the best possible chance for the greater vision.
Ms. Alexa Clausen asked what the plan would be for the current Library property, if it
would be sold and developed. City Manager Mitchell said the idea includes selling the
current property for mixed-use development as part of funding the new Library. Ms.
Clausen also voiced her concerns that a need for branch libraries might be greater to
provide better access for individuals in heavily populated areas of the City. The
suggested plan doesn't address these corridors of Escondido where services have been
diminished in recent years. City Manager Mitchell stated the past model of library
services through branches was a 20th century idea, and we no longer live in economic
times that support this model. There has been a structural shift in how money is
allocated, we may not be in position to have this option again. The idea is to
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concentrate resources into one library that creates economic creativity and viability. A
center where people can come and bounce ideas off one another.
Ms. Marlene Hoover asked if there was a transportation plan for getting people to the
Library downtown. City Manager Mitchell said that a project like this could provide a
level of critical mass which would call for improving transportation to the downtown
area. Currently Escondido's downtown is not big enough to justify this change.
Trustee Knight asked what kind of focus or energy can be created to make a connection
between the Library and education, and a civic cultural component that will drive people
to Grape Day Park. Something tying all the facilities together and creating a synergy
through focused branding. Mr. Erickson responded that combining a new library,
recreation center, and a cultural center in one area creates a regional hub. If you were
to add Grand Avenue businesses to that, you would have a full-service area. Escondido
is unique in that it doesn't have a specific resource or beach from which to draw people
in, or create their identity. We need to self-determine who we want to be and create a
focal point that draws people in to make it a viable place to live.
Mr. Bob Will gave his compliments to the group for coming up with this concept and felt
a master plan like this is essential. He questioned how the other civic functions would
be attractive to drawing in people. City Manager Mitchell said the East Valley
Community Center's gymnasium is at capacity and the new recreation center would
serve the overflow needs. There is also a great need in our community for a new pool
that can service high schools throughout the year. These would bring civic uses to the
downtown area.
Mr. Erickson explained that City Manager Mitchell has reached out to local schools to
see if they would be interested in becoming tenants within a new library facility. Mr. Will
commented that the master plan should include direction on what kind of agency should
be included. City Manager Mitchell followed up by saying setting the bar high will add
value to the downtown area.
Ms. Lucy Berk said the vision is much more appealing and exciting than fitting the
library into the current existing Grape Day Park. The Library would become the jewel of
Escondido.
Trustee Knight suggested reaching out to explore unusual funding sources; technology
or Hollywood companies that might be interested in contributing. He added identifying
funding sources can define the resources.
City Manager Mitchell let all in attendance know the Task Force's staff report will be
presented to the City Council on Wednesday, October, 19, 2016, at 4:30 p.m. He
encouraged all to attend the meeting to express their opinions on the project.
Other Reports
Item #3: Director of Library & Community Services
Assistant Director Smith reviewed the list of Library programs and events included in the
agenda.
Adjourned: Trustee GornL
adjourned meeting at 3:06 p.m.
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Mayralazar, Library 1E3 cci o Trustees Secretary/mb
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