City of Eugene Human Rights Commission
Regular MeetingEugene, OR · January 20, 2015
Agenda
City of Eugene
Human Rights Commission
The mission of the Human Rights Commission is to promote implementation of universal human rights values and principles in
all City of Eugene programs and throughout the wider community.
To carry out this mission the commission shall affirm, encourage and initiate programs and services within the City of Eugene
and in the wider community designed to place priority upon protecting, respecting, and fulfilling the full range of universal
human rights as enumerated in the Universal Declaration of Human Rights. To support and promote human rights, the
commission will: provide human rights education, be proactive in human rights efforts, address human rights violations, ensure
active public participation, be transparent and open, and be publicly accountable for human rights progress.
Human Rights Commissioners: Andrew Thomson Chair, Chris Nunes Vice Chair, Richie Weinman, Ken
Neubeck, Jennifer Frenzer, Edward Goehring, Philip Carrasco, Mary Clayton, Arun Toke, Debra Merskin,
Greg Evans
Human Rights and Neighborhood Involvement Staff: Michael Kinnison, Lindsey Foltz, Lorna Flormoe
The Human Rights Commission typically meets on the third Tuesday of each month.
Tuesday, January 20 , 2014
5:30 – 7:30 PM Meeting
Atrium Building, Sloat Room, 99 W. 10th Avenue, Eugene
Contact: Lindsey Foltz, 541-682-5619, lindsey.m.foltz@ci.eugene.or.us
ITEM TIME ON TASK
1. Welcome from Chair, Agenda/Minutes Review VOTE 5 minutes (5:30 pm)
2. Public Comment 10 minutes (5:35 pm)
3. Support Request DISCUSS & VOTE 5 minutes (5:45 pm)
Beyond Toxics – Endorsement Request
4. Intimidation 2 Code DISCUSS & VOTE 15 minutes (5:50 pm)
Human Rights Staff
5. Downtown Smoking Ban Moved to Future Agenda (6
6. Staff Update 15 minutes (6:25 pm)
7. Liaison Update 15 minutes (6:40 pm)
99 W. 10th Avenue, Suite 116, Eugene, OR 97401
541.682.5177 |ehroffice@ci.eugene.or.us | www.eugene-or.gov/hrc
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8. Work Group Lead Update 15 minutes (6:55 pm)
9. Open Discussion 15 minutes (7:10 pm)
10. Closing 5 minutes (7:25 pm)
Upcoming events, activities or meetings the HRC needs to be aware of:
Human Rights Commission Meeting – February 17, 2015
Boards and Commission Open Recruitment - http://www.eugene-or.gov/BCC
The Eugene Human Rights Commission welcomes your interest in these agenda items. This meeting location is
wheelchair accessible. For the hearing impaired, FM-assistive listening devices are available or an interpreter can
be provided with 48 hours’ notice prior to the meeting. Spanish-language interpretation will also be provided with
48 hours’ notice. To arrange for these services, contact staff at (541) 682-5177.
La Comisión de Derechos Humanos agradece su interés por participar en los asuntos de esta agenda. El local de la
reunión tiene acceso para personas en silla de ruedas. Para las personas con dificultades auditivas
ofrecemos sistemas FM para ayudarlo a escuchar, o intérpretes de lenguaje de señas. También ofrecemos
intérpretes de español. Si necesita cualquiera de estos servicios por favor solicítelos con 48 horas de anticipación,
llamando al (541) 682-5177.
99 W. 10th Avenue, Suite 116, Eugene, OR 97401
541.682.5177 | ehrcenter@ci.eugene.or.us | www.eugene-or.gov/hrc
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MINUTES
Eugene Human Rights Commission
Sloat Room – 99 West 10th Avenue
Eugene, Oregon
October 21, 2014
5:30 p.m.
PRESENT: Andrew Thomson, Mary Clayton, Ken Neubeck, Philip Carrasco, Jennifer Frenzer
Edward Goehring, Arun Toke, Debra Merskin, Richie Weinman Commissioners; Lindsey Foltz,
Michael Kinnison staff,
ABSENT: Councilor Greg Evans, Chris Nunes
The mission of the Human Rights Commission is to promote implementation of human rights
values and principles in al City of Eugene programs and throughout the wider community.
To carry out this mission the commission shall affirm, encourage, and initiate programs and
services within the City of Eugene and the wider community designed to place priority upon
protecting, respecting, and fulfilling the full range of universal human rights as enumerated in
the Universal Declaration of Human Rights. To support and promote human rights, the
commission will: provide human rights education, be proactive in human rights efforts, address
human rights violations, ensure active public participation, be transparent and open, and be
publicly accountable for human rights progress.
1. Welcome from Chair –Agenda Review
Edward Goehring moves to approve agenda with change to add Council Liaison
update time to the open discussion, Mary Clayton seconds, unanimous.
2. Minutes Review – AndrewTthomson moves to approve as is, Deb Merskin seconds,
unanimous.
3. Public Comment –
Lisa Arkin- Beyond Toxics
Proposal for education on how to create equity in public health and planning policies,
Ben Duncan (Multnomah County) willing to offer services for free and create a series
of educational workshops asking for endorsement.
Majeska Seese-Green – Intimidation 2 ordinance comment, broaden to issue of
protected classes, wants to go beyond adding homelessness to protected classes and to
instead use socio-economic status. Thinks it needs more discussion. Perhaps there
3
should be protections even for the 1%. Suggest this is necessary to bring people
together. Also would like to extend possibilities for people to extend shelter to others
on their own property.
4. Funding Request – New Generations Film Festival
Richie Weinman moves that the request be approved, Phil Carrasco seconds,
unanimous.
Judging Panel volunteers: Ken Neubeck, Deb Merskin, Arun Toke
5. Intimidation 2
Move to direct staff to investigate to intimidation 2 amendments regarding sexual
orientation, and socio-economic status including homelessness, and bring back a
report to the commission in January. Edward Goehring moves, Deb merskin seconds,
unanimous
6. Staff Update
MUPTE timeline- December 8 next work session
Rest Stops – County providing space for rest stops, nightingale health sanctuary
operating
Open House – TDOR will be Thursday November 20 3-6 pm, TDOR 6:30-8:30
Subcommittee for MLK Awards: Phil, Andrew, Deb, volunteer
7. Liaison Update
Edward Goehring – Police Commission – emerging technology and privacy rights,
police profiling and socio-economic status, Carter Hawley will be moving to
Community Development
Chris Wig – Civilian Review Board
Bill Randall - staff regarding homelessness at the planning commission table
Phil Carrasco – Integration Network had a planning session to focus work on public
education, employment relation issues, undocumented worker rights, also expanding
membership
8. Work Group Lead Update
Mary – International Human Rights Day- Save the Dates going out tomorrow,
programming is well underway. Food is ordered. Parking will be free up until 6:30.
Asking for a volunteer to sit at the Human Rights Commission table during the event.
Also asking for everyone to personally invite 5 people to the event.
Ken – Homelessness Work Group monitor activities of the Lane County Poverty and
Homelessness Board. Looking for grant to bring up issue of youth homelessness,
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dovetails with the 15th night initiative. Work session polling in progress. Michael
Carrigan from CALC would like to be involved with homeless bill of rights issue at
local and state levels. Pearl Wolfe has asked Ken to make a presentation in their
January meeting on criminalization of homelessness. At the next PHB meeting
would like to endorse the top 5 recommendations – sharing the load with rest stops
and car camping, additional rest stops, conversation with law enforcement to ease up
on enforcement on Eagan nights, examining criminalization of homelessness.
Ken Neubeck moves the Chair sign the letter and send over to the PHB for delivery
tomorrow, Jennifer Frenzer seconds, unanimous.
Jennifer Frenzer – work groups have broken off; Mayor and Commissioner Farr
would like to put out a call to property owners to host a rest stop or car camping
“Share the Load”, getting car camping kits together (how to host a site). You can
work through St. VDP or on their own. Dan Bryant, Michael Carrigan are working
on that.
9. Open Discussion
Edward Goehring – process for meetings, suggest that chairs acknowledge hands and
then keep a written queue to address in order.
Richie Weinman – introductions and welcomes at the beginning, would like
opportunity for comment after public comment to respond if wanted, would like to
add that to the agenda.
Ken Neubeck – Also likes introduction from audience members as well during the
opening of the meeting. Agenda item to revise the Human Rights Ordinance
Phil Carrasco – MLK event, make sure HRC has time
Jennifer Frenzer – There was a rally tonight in support of Ferguson at the Unitarian
Universalist Church. There are some interesting aspects of human rights with
Ferguson issue, particularly the right to protest.
Arun Toke – Announcements on the agenda. Tomorrow at ORI discussion on racism.
Ken Neubeck – It is really important to have neutral observers for demonstrations and
record information. Would like to see the HRC more involved with that and get more
commissioners to do the training and be involved.
Bill Randall – Sonja Nazzario speaking at LCC free in the forum building
Edward Goehring – met with Chief Kerns regarding Fergusson and lessons learned
from their police department, addressed the issue of tactical surprise and perception
of the public and potentially elected officials.
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Arun Toke - Would love to see training happen early next year. Perhaps some
meeting time could be used for that.
Mike Kinnison – Encourage sufficient training for high stakes situations. UO has a
neutral observer training and Lt. Bills offered to participate in such a training.
Edward Goehring – like the idea to have a police participant in the training,
importance of neutrality of observers and bridging trust with police and observers
Michael Kinnison – process addressing queue, make sure there is a way to address the
stream of conversation
Richie Weinman moves to adjourn, Edward Goehring seconds, unanimous.
Adjourned 7:25 pm
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Board of Directors THE PROPOSAL: Beyond Toxics is seeking the endorsement of the Eugene Human Rights Commission
for a 3-month project to build capacity to incorporate equity and environmental justice principles and
Executive Board practices in local government. The project will serve electeds, agencies and city staff, committee and
David Monk, President commission members, and interested residents. The project goal is to strengthen community
Gwyneth Iredale, Secretary engagement and reduce disparities in our community. The outcome should result in fewer
Katalina Herrera, Treasurer environmentally-associated illnesses such as asthma and cancer in vulnerable low-income and minority
Lokyee Au
Carlos Barrera communities.
Carla Hervert, RN, MS
Cameron Hubbe, MS
Thomas Kerns, Ph.D.
Carter McKenzie
PROJECT GOALS:
Marcela Mendoza, Ph.D. 1. Create a common public understanding of health disparities and inequities in our community.
Joanne Skirving 2. Implement health and equity education projects in Lane County that address the root causes of and
Advisory Board solutions to unequal exposures to pollution and health disparities in low income and minority
neighboods in Eugene.
Robert Amundson, Ph.D.
Richard Barnhart, M.D. 3. Build upon the successful Multnomah County’s Health Equity Initiative as a model to raise the
Josefina Cano visibility of current prevention efforts that blend public health into urban planning strategies.
Susie Cousar
Nancy Crumpacker, M.D. 4. Encourage preliminary conversations with policy makers, volunteer civic participants and impacted
Lynn Fessenden, Ph.D.
Don Francis
community members to explore how we can modify institutional policies and practices to provide
David Funk greater protection of our most vulnerable communities.
Jim Goes, Ph.D.
Anita Johnson
5. Build engagement and empowerment in low income and minority communities to grow their role
Ed Meza around issues of health equity and urban planning in distressed neighborhoods.
David Monk
Kari Norgaard, Ph.D.
Mary O’Brien, Ph.D.
Margarito Palacios ACTIVITY:
Randall Phelps, M.D. • Winter-Spring, 2015: Hold two or three successive 2-hour workshops led by key staff from
Doug Quirke, J.D.
Mark Reed, Ph.D. Multnomah County Public Health Department and the Governor’s Environmental Justice Task Force
Debbie Schlenoff, Ph.D.
in recognizing and problem-solving health disparities.
Mariahm Stephenson
Jan Wilson, J.D.
Staff BACKGROUND: Beyond Toxics has a four-year history of working to address environmental health
inequities in our local community. We received two US EPA Environmental Justice grants that resulted
Lisa Arkin
Executive Director
in two Community-Based Environmental Health Assessments and the West Eugene Environmental
larkin@BeyondToxics.org Justice Bus Tour, which was endorsed and supported by the Eugene Human Rights Commission. Our
research played a key role in securing a $600,000 US EPA Brownfields Assessment Grant for the Lane
John Jordan-Cascade
Communications Manager County Brownfields Coalition. Our advocacy for environmental justice also spurred the Coalition’s work
jjcascade@BeyondToxics.org to develop a Community Equity Decision-Making Criteria Tool to ensure community justice when
developing brownfields.
THE RIGHT PEOPLE: Ben Duncan is the originator and program director of Multnomah County Health
Department Health Equity Initiative. He is also the Governor-appointed chair of the Oregon
Environmental Justice Task Force. Duncan has agreed to provide leadership for the workshops without
charge. The Multnomah County Health Department has done extensive research, development and
education as part of their Health Equity Initiative, a project that was started in 2008. The project motto
is: “healthy people in healthy communities,” and the leaders of this Initiative state their goal is to …
provide examples for our colleagues locally and nationally who are engaging around the work of Health
Equity.
P.O. Box 1106, Eugene, OR 97440 • Phone: 541-465-8860 • Office: 1192 Lawrence Street
info@BeyondToxics.org • www.BeyondToxics.org
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409
RESEARCH PAPER
Marketing to the marginalised: tobacco industry targeting of
the homeless and mentally ill
D E Apollonio, R E Malone
...............................................................................................................................
See end of article for Tobacco Control 2005;14:409–415. doi: 10.1136/tc.2005.011890
authors’ affiliations
.......................
Correspondence to:
Ruth E Malone, RN, PhD,
FAAN, Department of
Social and Behavioral
Sciences, School of
Nursing, University of Objectives: To describe the tobacco industry’s relationships with and influence on homeless and mentally
California, San Francisco, ill smokers and organisations providing services to them.
3333 California Street,
Suite 455, UCSF Box Methods: Analysis of internal tobacco industry documents and journal articles.
0612, San Francisco, CA Results: The tobacco industry has marketed cigarettes to the homeless and seriously mentally ill, part of its
94143-0612; rmalone@ ‘‘downscale’’ market, and has developed relationships with homeless shelters and advocacy groups,
itsa.ucsf.edu gaining positive media coverage and political support.
Received 16 March 2005
Discussion: Tobacco control advocates and public health organisations should consider how to target
Accepted 1 July 2005 programmes to homeless and seriously mentally ill individuals. Education of service providers about
....................... tobacco industry efforts to cultivate this market may help in reducing smoking in these populations.
S
tudies document the tobacco industry’s marketing of pride in their identity that might lead them to organise on
cigarettes to marginalised groups. To increase sales and their own behalf. In addition, these groups are margin-
defuse potential political opposition, tobacco firms have alised20–22 both socially and economically and their needs are
directed marketing, philanthropy, and outreach campaigns to rarely a focus of tobacco control efforts.23 Organisations
African Americans,1 Asian Americans,2 Latinos,3 and gay providing services may have different goals than homeless
men,4 and made appeals to different segments of society individuals.16 For all these reasons, it is important to better
based on factors such as age and sex.5 6 However, searches understand the nature and extent of tobacco industry
revealed no previous research on tobacco industry marketing influence on tobacco use among the homeless and seriously
to the homeless and seriously mentally ill, populations mentally ill. This paper examines internal tobacco industry
marked by extremely high smoking rates and unique in their documents to analyse tobacco industry involvement with the
simultaneous economic, psychological, social, and physiolo- homeless and seriously mentally ill population.
gical vulnerability.7–11
Despite their low incomes, the homeless have character- DATA AND METHODS
istics that make them desirable ‘‘downscale’’ customers, a In conjunction with legal settlements between 46 state
population segment that the tobacco industry identified as attorneys general and the major tobacco companies in the
critical to its sales at least as early as the 1970s.12 13 While USA, over 40 million pages of internal tobacco industry
there is no consistent definition in the literature of what documents have been made publicly available. These docu-
constitutes the population of mentally ill individuals, most ments are web accessible at the Legacy Tobacco Documents
studies find that smoking rates are high in this population as Library24 and Tobacco Documents Online,25 as well as major
well as among the homeless. Research identifies between a US tobacco companies. Documents used for this paper were
quarter and a third of the homeless as mentally ill,14 15 and retrieved between December 2003 and December 2004.
rates of mental illness and disability are even higher among Using previously established techniques for systematically
the chronically homeless.16 searching tobacco documents archives,26 we began with
Approximately two thirds of the severely mentally ill initial search terms such as ‘‘homeless’’, and ‘‘mental
experience or risk homelessness,16 and the mentally ill are illness’’. Searches were expanded with a ‘‘snowball’’ strategy,
estimated to buy nearly half the cigarettes sold in the USA.17 using contextual information from initial searches to identify
Mental illness and chemical dependency, both of which additional search terms and relevant documents, including
impair critical judgment, may make the homeless more names of individuals/organisations, date ranges, places, and
susceptible to marketing efforts that suggest cigarettes help reference (Bates) numbers. Approximately 2500 internal
people ‘‘cope with stress’’.17 Overall, less than one quarter of tobacco industry documents pertaining to the homeless,
the US population smokes and smoking rates have declined mentally ill, homeless organisations, and psychiatric institu-
since the 1960s.18 By comparison, although it is difficult to tions were identified and screened for relevance. After
determine the level of smoking in the homeless population, eliminating irrelevant material and duplicates, we drew on
studies suggest that between 70–99% of homeless adults approximately 400 documents to prepare this paper, dated
smoke.7–10 Also, smoking rates for individuals with severe from 1977 to 2001. We also reviewed relevant secondary data
mental illness, who are over-represented among the home-
less population, have not been declining as have rates in the Abbreviations: LCHV, Louisiana Coalition for Homeless Veterans;
general population.19 NCHV, National Coalition for Homeless Veterans; OSHA, Occupational
Unlike some other disadvantaged groups, the homeless Safety and Health Administration; PM, Philip Morris; RJR, RJ Reynolds;
and seriously mentally ill do not share a common culture or VFW, Veterans of Foreign Wars
8
www.tobaccocontrol.com
410 Apollonio, Malone
sources including newspaper and journal articles, accessed Although the public health community is widely aware
via PubMed, Jstor, and internet searches using Google. Data that cigarette use kills one in two long time smokers,18
were managed using EndNote software, and analysed to homeless services workers may express only limited concern
determine the tobacco industry’s practices and goals in about smoking.56 When service providers consider smoking,
dealing with the homeless and seriously mentally ill, and they sometimes focus on the type of cigarettes smoked rather
with organisations providing services to these populations. than on the hazards of smoking itself. A 1993 article in Cancer
Nursing, for example, discussed the higher health risks faced
by homeless smokers because they often smoke butts, or re-
Tobacco industry marketing to the homeless
roll used cigarettes, risking the spread of infectious diseases.
In 1977, an international tobacco industry trade group,
However, the proposed solution to this problem was itself
including representatives of all major cigarette companies,
problematic: suggesting that public health workers find ways
noted in a document on the social acceptability of smoking
for homeless smokers to acquire ‘‘clean’’ cigarettes while
that ‘‘cigarette smoking is becoming a downscale social
encouraging them to quit. Although the authors were aware
activity’’.27 As the disease effects of smoking became better
of this tension, they believed that promoting cessation alone
understood, more affluent and educated people were the
would be ineffective. They suggested that
most likely to quit.28 29 Cigarette companies thus increasingly
marketed toward lower income, less educated, and minority
segments of the US population.1 12 A marketing study done ‘‘…telling a homeless person to quit smoking may not be
for RJ Reynolds (RJR) noted in a downscale market profile as effective an intervention as providing a way to more
that this demographic was ‘‘more impressionable to market- easily obtain fresh, unadulterated, ‘‘clean’’ cigarettes
ing/advertising… they’re more susceptible. They’re less while simultaneously offering smoking cessation classes…
formed intellectually… more malleable’’ [Ellipses in origi- one must consider that smoking is a major coping
nal].12 mechanism used by the homeless to deal with the stress
By the early 1990s the homeless had become one of the of their day-to-day existence.’’57
subpopulations specifically targeted by major cigarette
companies, in addition to general marketing efforts directed Homeless people do face multiple stressors, but smoking
toward downscale consumers.30 For example, RJR included and the associated tobacco addiction have themselves been
direct targeting to the homeless as part of an urban shown to increase anxiety58 59 and to exacerbate existing
marketing plan in the 1990s, focused on the advertising of mental health problems.23 In addition, research suggests that
‘‘value’’ brands to ‘‘street people’’.30 In 1990, American the majority of homeless and seriously mentally ill smokers
Tobacco supplied cigarettes for the movie ‘‘Robocop 3’’, are interested in quitting,7 60 61 and some homeless indivi-
which showed homeless activists smoking Pall Malls and duals prefer non-smoking facilities.62 Moreover, recent
Lucky Strikes.31 In addition to advertising, tobacco companies evidence shows that smoking cessation interventions in
gave away cigarette brand logo products to the homeless—for these populations can be successful.23 60 63–71
example, in 1994 Philip Morris (PM) apparently distributed Many organisations providing services to the homeless and
7000 ‘‘Merit’’ cigarette brand labelled blankets to New York seriously mentally ill appear to have been relatively sanguine
homeless shelters and homeless individuals.32 By the late about their relationship to the tobacco industry. Several
1990s, the ties between homelessness and smoking had organisations, including teen shelters,72 received or requested
grown so overt that a major marketing periodical charac- grants from the tobacco industry, particularly PM.48 73–76 In
terised the target market of Brown and Williamson’s GPC part, this may reflect the fact that tobacco companies have
brand as ‘‘Homeless Man’’.33 specifically targeted workers at homeless shelters in market-
Offering free samples is a well established strategy by ing efforts. A marketing study commissioned by PM in 1995,
which tobacco companies recruit new smokers,34–36 and for example, stated that volunteers in homeless shelters were
cigarette samples were distributed to homeless shelters, the kind of urban consumer it was trying to reach with a new
mental hospitals, and homeless service organisations. In menthol cigarette.77
1988 alone, Lorillard Tobacco Company spent over $570 000 In some cases, organisations that provide services to the
on cigarette donations,37 though not all of these were homeless and seriously mentally ill have purchased cigarettes
distributed to marginalised populations. Internal company for clients.78 79 Other organisations have sought cigarette
documents show that in a single month in 1990, however, donations.80 81 Although Lorillard was the only company for
Lorillard distributed over 100 sample packs apiece to a which we could locate detailed records of cigarette donations,
homeless shelter, a soup kitchen, and a mental health we found documents dated as late as 1999 showing that a
association.38 Similar donations were logged regularly from range of organisations solicited cigarettes or coupons. These
1983 to at least 1993.39–46 included psychiatric institutions, homeless shelters, nursing
homes, drug treatment facilities, thrift stores, and convales-
cent care centres.53 76 78 80–97 130 For example, the executive
Cultivation of organisations serving the homeless and director of a shelter serving women and children wrote to
mentally ill RJR in 1992:
At the same time that tobacco companies targeted con-
sumers, they cultivated relationships with service organisa-
tions, apparently as a means to gain positive media coverage ‘‘… I am specifically asking if you might consider giving us
and fight smoking restrictions. Homeless service organisa- cigarettes, factory rejects or irregulars would be fine for
tions received charitable contributions from tobacco compa- our clients. When clients come to our door they are usually
nies over several years,47–49 at times as part of larger brand depleted of all funds and resources. We do not believe this
promotions.50–52 A single contribution sometimes served both is the most appropriate time to give up smoking, it simply
to develop sales for the product and to develop a relationship add [sic] to their stress.’’96
with the recipient organisation, such as when cigarettes were
donated to homeless shelters at Christmas.53 Some psychia- Similarly, a residential treatment services organisation
tric hospitals were also targeted by the ‘‘value’’ brands of requested cigarettes from Lorillard for a client population
major cigarette companies for sales promotions and give- made up largely of homeless substance abusers and the
aways throughout the 1980s and 1990s.54 55 seriously mentally ill, and received two cases, containing 800
9
www.tobaccocontrol.com
Industry targeting of marginalised groups 411
sample cigarettes, in response.92 The attitude of many service proceeds from the concert would benefit local or national
providers seeking tobacco industry assistance is illustrated by homeless organisations.107 PM’s effort to gain direct political
a 1995 letter from a mental hospital representative seeking support from the Coalition for the Homeless was ultimately
donations of cigarettes, in which she characterised the unsuccessful, but the company did succeed in gaining
provision of cigarettes as ‘‘caring’’ for patients: considerable positive media coverage of its contribu-
tions.106 107
‘‘If you could, by some miracle, donate cigarettes or
tobacco to the hospital to the patients [sic] it would be very Homeless veterans groups
much appreciated. As you know, it is very hard to stop Cigarettes were included as part of military rations to soldiers
smoking and for some here it is all they have. A majority of from the first world war until 1972,108 resulting in tobacco
the patients here do not have family who are involved or addiction among thousands of soldiers. Once returned from
care enough about them to bring cigarettes to them.’’78 active duty, veterans constituted a substantial market for
tobacco companies, which have maintained close relation-
In addition, local homeless organisations have accepted the ships with veterans’ groups for decades. For example, the
presence of tobacco industry employees as volunteers on industry has sought out veterans’ organisations to rally in
work projects—for example, in 1998, PM arranged for support of industry policy positions, in recent years specifi-
employees to paint two women’s dormitories as a work cally to fight clean indoor air laws.109
project at a homeless shelter.50 Such activities position the Veterans themselves often experience long term health
tobacco industry as sympathetic and benevolent, drawing consequences after their service, suffering high rates of
attention away from its primary aims of promoting smoking homelessness and mental illness compared to the population
and selling cigarettes. as a whole.110 Veterans’ organisations estimate that over
Two specific cases offer further detail regarding this 250 000 veterans are homeless, constituting a third of the
relationship between service providers and the tobacco homeless population.111 The tobacco industry has made
industry. financial contributions to several organisations that provide
services to homeless veterans or claim to advocate on their
behalf, and then used these relationships to advance its
Benson & Hedges music festivals political agenda. Tobacco industry documents suggest that of
Beginning in 1988, PM made charitable contributions to these organisations, the National Coalition for Homeless
homeless services organisations using a portion of ticket Veterans (NCHV) has been most active in advocating for
revenues from Benson & Hedges arts and music festivals.98 99 tobacco industry political goals.
In addition, PM made a two year grant of $100 000 to the The NCHV, a group based in Washington DC made up of
National Coalition for the Homeless.99–101 Shortly after community based homeless veteran service providers, claims
making these contributions, in 1992, PM requested that 250 members112 and has appeared repeatedly on behalf of the
another recipient, the Coalition for the Homeless in New industry’s efforts to prevent new smoking restrictions. The
York, ask local legislators to stop trying to pass clean indoor organisation testified during US Occupational Safety and
air laws and instead focus on problems of homelessness. The Health Administration (OSHA) hearings on the regulation of
Coalition for the Homeless refused and claimed that they tobacco in the workplace,113 was recruited again to advocate
would not accept future tobacco industry funding.102 After against smoke-free bars in New York, and worked to
hearing about the incident, New York Times columnist Anna maintain unrestricted smoking in other states after the
Quindlen wrote an opinion piece supporting the Coalition for passage of smoke-free bars legislation in California.114 115
the Homeless and suggesting that other charitable organisa- NCHV’s executive director argued in 1994 before OSHA that,
tions follow their lead.102 This was the sole incident
uncovered in our research where the tobacco industry
received negative publicity for its relationship with homeless ‘‘[Prohibiting] on the job smoking… would force homeless
organisations. veterans – and others like them – back on the streets. We
The Benson & Hedges music festivals, which featured jazz, simply cannot place a recovering, unemployed veteran in
R&B, and blues, continued to seek out local homeless service such a restrictive environment and expect success.’’116
organisations as recipients of charitable contributions in
cities where music festivals were held at least through RJR recruited the NCHV (and other veterans groups such
1999.103 104 Although we found no discussions of negative as the American Legion, AMVETS and local Veterans of
publicity from the Coalition for the Homeless incident in Foreign Wars (VFW) groups) in 1994 and 1995 to appear in
PM’s internal memos, all organisations chosen to receive lieu of cigarette companies themselves in the industry’s
contributions were pre-screened by public relations firms, advocacy against clean indoor air laws.117 NCHV was also
and proposed to the company for funding if they met two listed in an internal company document as a ‘‘very active’’
criteria.104 105 First, the organisations stated that they had no ally on behalf of PM’s policy goals in 1997.114 Other
problem accepting tobacco industry money. Second, shelters organisations such as Colorado’s Veterans for the Homeless,
agreed to hold a press conference with industry representa- though apparently less politically active, received rent and
tives to advertise the contribution. While the majority of food contributions from Kraft,118 another subsidiary of PM’s
shelters proposed as recipients of contributions served adult parent company, now called Altria.119 PM, however, made
men, PM also considered family shelters.105 press releases regarding the same contributions under its
The Benson & Hedges promotions served two purposes: own name.120
they were a means to reach a target market for the brand,5 Despite making relatively small financial contributions,
and they were a way for PM to position itself as a ‘‘socially tobacco companies appear to have been successful in
responsible’’ company through philanthropy.6 98 In at least recruiting homeless veterans groups as allies and in attracting
one case, PM held a Benson & Hedges blues concert in a associated positive media coverage. For example, a 2000
homeless shelter, and most concert attendees were reportedly media event created by RJR benefited the Louisiana Coalition
homeless.106 Contemporaneous media coverage of the Benson for Homeless Veterans (LCHV). In exchange for Doral
& Hedges blues concerts, as well as the PM country music cigarette pack seals collected at its ‘‘Red, White and Blue
and jazz festivals sponsored by other brands, noted that Salute’’ at a local bar, RJR contributed $1000 to help build a
10
www.tobaccocontrol.com
412 Apollonio, Malone
drop-in centre for disadvantaged and homeless veterans.121 At
another location in North Carolina, the company donated What this paper adds
$1000 to Disabled American Veterans.121 According to a
company public relations document, the events gained RJR This paper documents tobacco industry efforts to recruit
extensive positive media coverage. In several cases, the RJR smokers in populations—the homeless and mentally ill—that
press release lauding its contribution was printed verbatim in have not been previously studied, and to form alliances with
local newspapers.121 RJR internal documents, however, organisations that provide services to these populations.
revealed that the event was arranged to sell cigarettes to Given continued high smoking rates among the homeless
veterans, an important market because 42% of Doral and mentally ill and the associated health risks, it suggests
customers have ties to the military.121 According to the firm interventions to recruit service providers in efforts to reduce
hired by RJR, the Quixote Group, each event generated smoking prevalence in these populations.
approximately 20 media stories, all positive, reaching over a
million readers and listeners, and increased cigarette sales at
event locations.121
service organisations to request goods and services from the
tobacco industry and to accommodate its media and policy
DISCUSSION demands75 129 without necessarily recognising that they may
Our study has limitations. Because the company documents be further compromising their clients’ health and helping
available to us for review are limited to those requested sustain tobacco addiction.
during legal discovery processes, and because of the sheer Second, because homeless shelter employees who smoke
volume and limited indexing of the document collections, we may not view client smoking as a problem,78 85 tobacco
have no way to determine whether we have reviewed all control advocates need to consider ways to educate and
documents relevant to tobacco industry interest in the partner with service providers. For example, Hamilton Family
homeless and seriously mentally ill populations. This limita- Center, an emergency family shelter in San Francisco, is
tion means that we are unable to determine, for example, working with Tobacco Free Kids to develop an education
how trends in industry interest in the homeless and seriously programme about the dangers of secondhand smoke (Schick
mentally ill populations may have changed over time. The S, January 2005, personal communication). Education
evidence also does not allow us to determine industry should also focus on the costs to homeless clients when
motivation for some activities, such as the donation of organisations accept tobacco industry support and thereby
‘‘value’’ brands to shelters, which could have been done to enhance marketing opportunities.
enhance marketing to this downscale segment of the market, Organisations that fund tobacco control programmes
but could also represent cost or excess inventory considera- should consider making these populations a primary focus,
tions, concerns about preserving the ‘‘upscale’’ reputation of encouraging service providers to develop cessation pro-
‘‘premium’’ brands, or other factors.
grammes and policies against tobacco distribution and
However, despite these limitations, this research reveals tobacco industry funding. Programmes attempting to help
several ways that the tobacco industry has marketed
these populations should also strive to find ways for service
cigarettes to the homeless and seriously mentally ill, and
providers to benefit by choosing not to accept tobacco
shows how it has used service providers to try to further its
industry support.
political goals. No previous studies we could locate have
The ethical implications of marketing an addictive and
documented this phenomenon, which is congruent with the
deadly product to a population characterised by high rates of
industry’s targeting of other marginalised groups. These
mental illness, substance abuse, and economic disadvantage
findings have several important implications for public
are even more troubling than those that are normally raised
health.
about cigarette marketing. The tobacco industry claims that it
First, tobacco control advocates need to challenge the
does not market to children because they are not capable of
apparently common assumptions among service providers
that tobacco is a resource and that their clients are too making adult judgments about smoking,123 131 yet it markets
‘‘stressed’’ to consider quitting smoking.96 116 Some service to adults with mental illness whose judgment may be
providers presume that cigarettes calm the homeless and impaired. Targeting an addictive product to the economically
seriously mentally ill,122 123 making the provision of services disadvantaged means that individuals may buy cigarettes at
less difficult. In some cases, service providers have argued the expense of food and shelter.132 133
that smoking bans in environments populated by the The industry’s efforts to develop connections with other
mentally ill (including many homeless shelters) threaten marginalised groups have drawn criticism from public health
clients’ mental and physical health.124 Similarly, family advocates within the relevant communities.1–4 In some cases,
groups that speak on behalf of severely mentally ill patients marketing plans have been forestalled by vigorous advocacy,
have also advocated against smoke-free environments.79 such as the aborted ‘‘Uptown’’ brand that RJR attempted to
Thus, despite the high incidence of tobacco related diseases introduce for African Americans, which became a public
among the homeless and seriously mentally ill,8 9 125–128 relations disaster for the company.134 135 Targeting of home-
organisations created to serve these individuals’ needs may less people, however, has drawn very little defensive
be furthering their addiction through misplaced compassion. response.
In general, homeless service organisations have viewed the This research suggests the complexity of intervening in
proximate problems of lack of employment, income, counsel- smoking behaviour in marginalised populations suffering
ling, and long term housing as more relevant to their clients from multiple forms of disadvantage. Tobacco control
than harms caused by smoking.84 116 Service organisations advocates, public health workers, and funding organisations
rarely consider smoking related disease effects in the home- should consider whether and how their efforts affect home-
less and seriously mentally ill population.10 Casual attitudes less and seriously mentally ill individuals and those who
about smoking by service providers can lead non-smokers to provide services for them. Education of service providers
initiate smoking, creating long term consequences more about the tobacco industry’s efforts to exploit the homeless
serious than the issues for which these individuals sought and seriously mentally ill, and their organisations, could help
help.56 This triage by providers regarding the problems of address the harms from smoking suffered by these popula-
homeless and seriously mentally ill individuals has led some tions.
11
www.tobaccocontrol.com
Industry targeting of marginalised groups 413
.....................
32 Moore E. Re:Homeless Hunger Initiative. 6 Jan 1994. Philip Morris. Bates
Authors’ affiliations No. 2041965266B/5267. http://legacy.library.ucsf.edu/tid/lhe52e00
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Funding: American Legacy Foundation (Apollonio), National Cancer 33 Urbanski A. PROMO Magazine. Joe Camel Meet George Generic; Brown &
Institute CA90789 and CA109153 (Malone) Williamson Is Convinced It Can Pump Image Oriented Brand Equity into a
Black and White Package Whose User Profile in New York City at Least Is
Competing interests: none declared Not the Marlboro Man but the Homeless Man. Nov 1998. Brown and
Williamson. Bates No. 183020120. http://legacy.library.ucsf.edu/tid/
klu11c00 (Accessed 22 Jul 2004).
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51 Darden BC. The 2001 One Voice One Community Reception Miami Florida.
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23 Williams JM, Ziedonis D. Addressing tobacco among individuals with a 52 Nystrom S. Sun Sentinel. It’s Murphys’ Law: Feed the Homeless, 26 Mar
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(Accessed 20 Jan 2004). 102 Quindlen A. New York Times. Tobacco’s Bad Money after Good. 17 Nov
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Bates No. 517224635/4636. http://legacy.library.ucsf.edu/tid/kfl80d00 104 Nunn T. Tip Nunn’s Events. [Memo identifying a new homeless organization
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81 Moore DR. Integon Insurance, Wesley Hall of Alamance Boards of Directors. 107 Doyle M, Heim C, Hoekstra D, et al. Chicago Sun Times, Chicago Tribune,
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82 Haver DG. [Letter denying request for cigarettes for mental hospital 108 MRE Info. Meal, Combat, Individual. 11 Oct 2004. http://
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83 Haver DG. [Letter denying request for cigarettes for convalescent residents]. Jul 2001. Philip Morris. Bates No. 2085581520/1591. http://
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legacy.library.ucsf.edu/tid/mfl80d00 (Accessed 7 Oct 2004). 110 National Coalition for the Homeless. Homeless Veterans (NCH Fact Sheet
84 Harvey MH. Residential Treatment Services of Alamance. [Letter requesting #9). Jan 2004. http://www.nationalhomeless.org/veterans.html (Accessed
repeat donation of sample cigarettes for residents]. 24 Jan 1996. Lorillard. 16 Dec 2004).
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(Accessed 7 Oct 2004). http://www1.va.gov/homeless/page.cfm?pg = 1 (Accessed 3 Apr 2004).
85 Dykes JH. Sunbridge Care. [Letter requesting sample cigarettes for nursing 112 Associations Unlimited. http://galenet.galegroup.com/servlet/
home residents]. 13 Oct 1999. RJ Reynolds. Bates No. 522749096/9097. AU?locID = uc856info (Accessed 16 Dec 2004).
http://legacy.library.ucsf.edu/tid/ttw80d00 (Accessed 7 Oct 2004). 113 Philip Morris. Nonscience Witness List OSHA Hearing. 29 Sep 1994. Philip
86 Clark KK. Mental Health Association in Greensboro. [Letter requesting Morris. Bates No. 2064227496/7539. http://legacy.library.ucsf.edu/tid/
sample cigarette packs for residents]. 26 Aug 1987. Lorillard. Bates No. rtg32a00 (Accessed 20 Jan 2004).
87789291. http://legacy.library.ucsf.edu/tid/bfh21e00 (Accessed 7 Oct 114 Philip Morris. Bar Settings Strategy Team Meeting. 16 Jun 1997. Philip
2004). Morris. Bates No. 2065520143/0155. http://legacy.library.ucsf.edu/tid/
87 Clark KK. Mental Health Association in Greensboro. [Letter requesting ioe73c00 (Accessed 20 Jan 2004).
sample cigarette packs for residents]. 30 Sep 1988. Lorillard. Bates No. 115 Philip Morris. State Smoking Laws for Bars and Taverns. 31 Dec 1997. Philip
87789271. http://legacy.library.ucsf.edu/tid/leh21e00 (Accessed 7 Oct Morris. Bates No. 2077904011/4023. http://legacy.library.ucsf.edu/tid/
2004). ojx37c00 (Accessed 20 Jan 2004).
88 Dejournette M. Burlington/Alamance Jaycees. [Letter requesting sample 116 Fitzpatrick R. National Coalition For Homeless Veterans. Exhibit 95.
cigarettes for residents]. 16 Nov 1988. Lorillard. Bates No. 87789150. Testimony by Richard Fitzpatrick, Executive Director National Coalition for
http://legacy.library.ucsf.edu/tid/bbh21e00 (Accessed 7 Oct 2004). Homeless Veterans 1 November 1994 Concerning OSHA’s Proposed Indoor
13
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Industry targeting of marginalised groups 415
Air Quality Standards (Docket No. H 122). 1 Nov 1994. RJ Reynolds. Bates 126 Wrenn K. Immersion foot: a problem of the homeless in the 1990s. Arch
No. 512682289/2292. http://legacy.library.ucsf.edu/tid/smf50d00 Intern Med 1991;151:785–8.
(Accessed 20 Jan 2004). 127 Solsona J, Cayla JA, Nadal J, et al. Screening for tuberculosis upon
117 Duchin R. MBD Program Suggestions for 1995. 6 Apr 1995. RJ Reynolds. admission to shelters and free-meal services. Eur J Epidemiol
Bates No. 511997965/7969. http://legacy.library.ucsf.edu/tid/ 2001;17:123–8.
mat40d00 (Accessed 20 Jan 2004). 128 Butler J, Okuyemi KS, Jean S, et al. Smoking characteristics of a homeless
118 Tomb H. [Draft advertisement noting organizations supported by Philip population. Substance Abuse 2002;23:223–31.
Morris in Colorado]. 11 Nov 1996. Philip Morris. Bates No. 2065393226/ 129 Philip Morris. [Maintaining a successful relationship with Kentucky mass
3227. http://legacy.library.ucsf.edu/tid/khx43a00 (Accessed 28 Jul media]. Mar 1995. Philip Morris. Bates No. 2044270215/0219. http://
2004). legacy.library.ucsf.edu/tid/spu53a00 (Accessed 20 Jan 2004).
119 Smith EA, Malone RE. Altria means tobacco: Philip Morris’s identity crisis. 130 Matthews EW. [Letter denying request for cigarette or coupon donation]. 31
Am J Public Health 2003;93:553–6. Aug 1999. RJ Reynolds. Bates No. 522496781/6781. http://
120 Philip Morris. [Colorado organizations supported by Philip Morris]. Feb legacy.library.ucsf.edu/tid/vvo70d00 (Accessed 7 Oct 2004).
1999. Philip Morris. Bates No. 2072308855. http://
131 RJ Reynolds. R.J. Reynolds Tobacco Company’s Position on Youth Non-
legacy.library.ucsf.edu/tid/kqh06c00 (Accessed 20 Jan 2004).
Smoking. http://rjrt.com/TI/TIyouthsmoking_cover.asp (Accessed 13 Jan
121 Quixote Group, Craig H. Red, White and Blue Salute. 30 Oct 2000. RJ
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122 Psychiatric News. Mental Illness Advocacy Group Battling Hospital Smoking social security benefits among homeless veterans with mental illness.
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124 Philip Morris. Workplace Exposure Cases. Aug 1998. Philip Morris. Bates Americans: 1988–2000, Am J Public Health 2003;93:822–7.
No. 2072138028/8048. http://legacy.library.ucsf.edu/tid/klw32c00 135 Robinson RG, Sutton CD. The coalition against Uptown cigarettes. In:
(Accessed 20 Jan 2004). Jernigan D, Wright PA, eds. Making news, changing policy: case studies of
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Underserved 1999;10:443–52. Other Drug Problems, 1994.
The Lighter Side .................................................................................
E 2005, Nick Andersen. Distributed by The Washington Post Writers Group. Reprinted with permission.
14
www.tobaccocontrol.com
Tobacco and Homelessness
1. Everyone deserves the right to be tobacco free and live in a tobacco free environment.
2. Tobacco use disproportionately affects the poor, the educationally disadvantaged, and people
with mental health problems and substance use disorder. It is particularly high in people
experiencing homelessness1-5. Tobacco use is a social justice issue.
3. Providing tobacco free public areas is an essential component of helping people who use
tobacco, to successfully quit6. Nearly 9 of every 10 households in Lane County are tobacco free.
Should we not provide the same opportunity for people living in public space7?
4. People who use tobacco have higher rates of stress and anxiety, higher rates of depression and
suicide and experience decreased pleasure in life compared to people who have never smoked,
and compared to people who used to smoke8-10.
5. Exposure to second hand smoke is directly and proportionately related to increased risk of
psychological distress and risk of future psychiatric illness in healthy adults11-12.
6. Tobacco use creates the illusion of relieving stress, because of its association with relief of the
repetitive bouts of nicotine withdrawal experienced by people who use tobacco throughout
each day13.
7. Tobacco addiction can impose a significant financial burden. It is often a major factor in food
insecurity14.
8. Tobacco use is an undesired and regretted addiction for most people who use tobacco. Surveys
indicate this is true for people experiencing homelessness, many of whom would like to quit15-16.
9. Neurochemical mechanisms have been discovered that explain the association between tobacco
use and increased susceptibility of addiction to other substances, and the greater difficulty
tobacco users have in achieving abstinence from other substances of abuse. Quitting tobacco
increases abstinence17-19.
10. Rates of tobacco related disease are dramatically higher in people experiencing homelessness.
These diseases include lung cancer, chronic obstructive pulmonary disease, heart disease and
diabetes20.
11. On average, people suffering from mental illness die decades early, largely due to tobacco
related disease. A majority of people who suffer from alcoholism die from tobacco related
disease, not alcohol21-22.
15
Tobacco and Homelessness References
1.Hiscock R et al, Socioeconomic status and smoking: a review. Ann N Y Acad Sci. Feb 2012, 1248:107-23.
2.CDC, “Current Cigarette Smoking Among Adults United States, 2005-2012,”
MMWR, 63(No. 2), January 17, 2014,
http://www.cdc.gov/mmwr/preview/mmwrhtml/mm6302a2.htm
3.Travis P. Baggett, M.D., M.P.H., Matthew L. Tobey, M.D., and Nancy A. Rigotti, M.D. Tobacco Use among Homeless People — Addressing the
Neglected Addiction N Engl J Med 2013; 369:201-204 July 18, 2013 http://www.nejm.org/doi/full/10.1056/NEJMp1301935
4.Karen Lasser et al., “Smoking and Mental Illness: A Population-Based Prevalence Study,” The Journal of the American Medical Association
284:20 (2000): 2606-2610
5.A Hidden Epidemic: Tobacco Use and Mental Illness, American Legacy Foundation 2011,
http://legacyforhealth.org/content/download/608/7232/file/A_Hidden_Epidemic.pdf
6.Guide to Community Preventive Services. Reducing tobacco use and secondhand smoke exposure: smoke-free
policies. www.thecommunityguide.org/tobacco/smokefreepolicies.html.www.thecommunityguide.org/tobacco/index.html. Last updated:
11/2012.
7.Oregon Health Authority, Tobacco Free Households:, Oregon Tobacco Fact Sheet by County, based on BRFSS
data https://public.health.oregon.gov/PreventionWellness/TobaccoPrevention/Documents/countyfacts/lanefac.pdf
8. Luger TM, Suls J, Vander Weg MW. How robust is the association between smoking and depression in adults? A meta-analysis using linear
mixed-effects models. Addictive Behaviors. 2014 Oct 1; 39(10):1418-29.
9.Cavazos-Rehg, P.A. et al Smoking cessation is associated with lower rates of mood/anxiety and alcohol use disorders. Psychological Medicine
44(12):2523-2535, 2014
10.Taylor G. et al, Change in mental health after smoking cessation: systematic review and meta-analysis. BMJ 2014;348:g1151
11.Mark Hamer, PhD; Emmanuel Stamatakis, PhD; G. David Batty, PhD, Objectively Assessed Secondhand Smoke Exposure and Mental Health in
Adults Cross-sectional and Prospective Evidence From the Scottish Health Survey,
ArchGenPsychiatry.2010;67(8) http://recoveryplus.utah.gov/wp-
content/uploads/2011/05/ScientificReviews/Hamer%20et%20al%20SHS%20and%20MH%202010.pdf
12.Frank C. Bandiera et al, Secondhand Smoke Exposure and Depressive Symptoms. Psychosom Med. 2010 January ; 72(1): 68–72
13.Parrott, A.C. (2006) Nicotine psychobiology: how chronic-dose prospective studies can illuminate some of the theoretical issues from acute-
dose research. Psychopharmacology (Berlin), 184, 567–576.13.
14. Cynthia Cutler-Triggs et al Increased Rates and Severity of Child and Adult Food Insecurity in Households With Adult Smokers. Arch Pediatr
Adolesc Med. 2008;162(11):1056-1062. http://archpedi.jamanetwork.com/article.aspx?articleid=380348
15.Arnsten JH, Reid K, Bierer M, Rigotti N. Smoking behavior and interest in quitting among homeless smokers. Addict Behav 2004
Aug;29(6):1155-61
16.Cookson C et al, Smoking and its treatment in addiction services: clients' and staff behaviour and attitudes. BMC Health Serv Res. 2014 Jul
14;14:304.
17. Eric R. Kandel, M.D., and Denise B. Kandel, Ph.D. A Molecular Basis for Nicotine as a Gateway Drug. N Engl J Med 2014;371:932-
43 http://www.nejm.org/doi/full/10.1056/NEJMsa1405092
18.David Kalman, Addressing tobacco use disorder in smokers in early remission from alcohol dependence: the case for integrating smoking
cessation services in substance use disorder treatment programs. Clin Psychol Rev. Feb 2010; 30(1): 12–24.
19.Cavazos-Rehg P.A., et al. Smoking cessation is associated with lower rates of mood/anxiety and alcohol use disorders. Psychological
Medicine 44(12):2523-2535, 2014 http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4122254/
20.Hwang SW, et al Mortality among residents of shelters, rooming houses, and hotels in Canada: 11 year follow-up study. BMJ 2009;339
21.Colton CW, Manderscheid RW. Congruencies in increased mortality rates, years of potential life lost, and causes of death among public
mental health clients in eight states. Prev Chronic Disease: 2006;3(2):A42
16
22. Hurt, R.D.; Offord, K.P.; Croghan, I.T.; et al. Mortality following inpatient addictions treatment. JAMA: Journal of the American Medical
Association 275:1097–1103, 1996
17
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