Planning Commission
Regular MeetingEugene, OR · November 4, 2013
Agenda
AGENDA
Meeting Location:
Sloat Room—Atrium Building
Phone: 541-682-5481 99 W. 10th Avenue
www.eugene-or.gov/pc Eugene, OR 97401
The Eugene Planning Commission welcomes your interest in these agenda items. Feel free to come and go as
you please at any of the meetings. This meeting location is wheelchair-accessible. For the hearing impaired,
FM assistive-listening devices are available or an interpreter can be provided with 48 hours notice prior to the
meeting. Spanish-language interpretation will also be provided with 48 hours notice. To arrange for these
services, contact the Planning Division at 541-682-5675.
MONDAY, NOVEMBER 4, 2013 – REGULAR MEETING (11:30 a.m. to 1:30 p.m.)
11:30 a.m. I. PUBLIC COMMENT
The Planning Commission reserves 10 minutes at the beginning of this meeting for
public comment. The public may comment on any matter, except for items
scheduled for public hearing or public hearing items for which the record has
already closed. Generally, the time limit for public comment is three minutes;
however, the Planning Commission reserves the option to reduce the time allowed
each speaker based on the number of people requesting to speak.
11:40 a.m. II. SOUTH WILLAMETTE STEET IMPROVEMENT PLAN
Staff: Chris Henry, 541-682-8472
12:30 p.m. III. SOUTH WILLAMETTE STREET – LONG-TERM VISION
Staff: Robin Hostick, 541-682-5507
1:15 p.m. IV. ITEMS FROM COMMISSION AND STAFF
A. Other Items from Staff
B. Other Items from Commission
C. Learning: How are we doing?
Commissioners: Steven Baker; John Barofsky; Jonathan Belcher; Rick Duncan; John Jaworski (Vice-
Chair); Jeffery Mills; William Randall (Chair)
AGENDA ITEM SUMMARY
November 4, 2013
To: Eugene Planning Commission
From: City of Eugene Public Works – Engineering Division
Subject: South Willamette Improvement Plan
ISSUE STATEMENT
This work session will provide a process update and consultant team recommendation for the
Draft South Willamette Street Improvement Plan. The South Willamette Street Improvement
Plan is exploring options for people to safely walk, bike, take the bus, or drive in an eight-block
study area of Willamette Street from 24th Avenue to 32nd Avenue.
BACKGROUND
The South Willamette Street Improvement Plan will develop a complete street design plan for
an active transportation corridor (providing for walking, biking, transit access, motoring and
business access) that can be adopted and advanced as a capital improvement project for
construction.
The goal of the South Willamette Street Improvement Plan is to help South Willamette Street
become a vibrant urban corridor accessible by bicycle, foot, car, and bus.
The plan aims to:
• Support existing businesses and the commercial district’s vitality
• Create a balanced multi-modal transportation system
• Further City planning efforts to identify compact growth and redevelopment opportunities
• And, foster a well-informed and involved community supportive of the plan
The City of Eugene engaged a consultant team including DKS Associates (a transportation
planning and engineering firm), Cogito (a public involvement and strategic planning firm), and
OTAK (a design and engineering firm) to analyze and develop recommendations about
alternative street designs for South Willamette Street. The consultants proposed multiple
alternative designs for South Willamette that were narrowed through a public process,
including technical review, and evaluation criteria based on triple-bottom-line sustainable
transportation planning considerations of equity, environment, and economy. The three street
design alternatives advanced for more detailed analysis were:
Alternative #1 (4-lanes)
Alternative #3 (3-lanes with Bike Lanes)
Alternative #5 (3-lanes with Wide Sidewalks)
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The South Willamette Street Improvement Plan included a robust, inclusive, and committed
community involvement process including stakeholder groups and community forums.
Meetings were structured in order to both inform and learn from these groups. Stakeholder
groups were organized around interests with business and property owners meeting separately
from bicyclists (both advocates for on-street facilities and parallel routes), pedestrians,
neighborhood organizations, transit users, nearby residents, freight carriers, and commuters
using the corridor.
Three well-attended community forums were held to explore, evaluate, and refine street
design alternatives with opinion surveys used to receive feedback. An interested parties list
provided process updates as well as extensive media coverage and direct outreach. In addition
to the public review process, a multi-agency Technical Advisory Committee provided technical
review of the plan throughout its development.
In weighing all the considerations identified in the Draft South Willamette Street Improvement
Plan, the community feedback and technical analysis, the consultant project team finds that
Alternative #3 (3‐lanes with Bike Lanes) represents the best solution for South Willamette
Street.
The Draft South Willamette Street Improvement Plan (Executive Summary and Draft Plan with
appendix) may be viewed through the project website at: http://www.eugene-
or.gov/SWillametteStreet.
Staff would appreciate receiving feedback and comments regarding the Draft South Willamette
Street Improvement Plan and consultant team’s recommendation at this time. Such
information will be useful as staff prepares a future recommendation to the Eugene City
Council.
NEXT STEPS
The South Willamette Street Improvement Plan will be presented to the Eugene City Council at
their meeting on November 25, 2013.
In response to Willamette Street economic concerns, the City of Eugene is collaborating with
business and property owner representatives to develop an economic study of the potential
economic effects of changes to the street configuration on area businesses and properties. The
economic study is expected to take a few months to complete.
After the completion of the economic analysis, staff will return to the Eugene City Council to
present the results of the economic analysis and a City Manager recommendation. It is
expected that the Eugene City Council will hold a Public Hearing to receive comments from the
community in response to the Draft South Willamette Street Improvement Plan. Eugene City
Council deliberation and action on the Draft South Willamette Street Improvement Plan would
occur at a future meeting date following the Public Hearing.
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Staff believes that the public process surrounding the South Willamette Street Improvement
Plan development will be strengthened by including an economic analysis in collaboration with
those that are potentially affected by changes to the street. There may be a slight delay in the
decision making process to hear the results of the economic analysis before the Eugene City
Council chooses a course of implementation.
ATTACHMENTS
A. South Willamette Street Improvement Plan Executive Summary October 2013
(http://www.eugene-or.gov/DocumentCenter/View/14078)
B. DRAFT South Willamette Street Improvement Plan October 2013 (http://www.eugene-
or.gov/DocumentCenter/View/14200)
C. South Willamette Street Improvement Plan Appendix October 2013
(http://www.eugene-or.gov/DocumentCenter/View/14226)
FOR MORE INFORMATION
Chris Henry at 541-682-8472 or chris.c.henry@ci.eugene.or.us
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AGENDA ITEM SUMMARY
November 4, 2013
To: Eugene Planning Commission
From: City of Eugene Planning Division
Subject: South Willamette Concept Plan Implementation:
Long-Term Vision for South Willamette Street
ISSUE STATEMENT
This work session is an opportunity to share information with the Planning Commission on progress
toward implementing the South Willamette Concept Plan as a component of Envision Eugene.
Specifically, staff will review analysis results and community input on several options for the long-term,
street-side character of South Willamette Street between 23th to 32nd Avenues.
BACKGROUND
One of the primary goals set forth in the City Manager’s March 2012 Envision Eugene recommendation
is to accommodate all of Eugene’s 20-year multi-family housing and commercial job need inside the
existing Urban Growth Boundary. Area planning has been identified as a means of promoting compact
urban development along key transit corridors and in core commercial centers in a way that enhances
the livability and unique identity of each area.
The South Willamette Concept Plan (SWCP) as a pilot for the area planning strategy was completed in
its final draft in March 2013. The Planning Commission directed staff to move forward with
implementation, including several recommendations, on April 22, 2013.
At the center of community goals for the South Willamette area is the idea of creating a well-
connected, healthy, and walkable district as well as active, successful streets and public realm. South
Willamette Street, along with nearby businesses, creates the heart of the district and presents the
most significant opportunity for achieving these goals.
While much public attention has been given to the short-term street improvements, these
conversations have been limited to improvements within the existing street Right of Way (ROW). The
SWCP carries forward the community’s desire to look beyond the travel lanes and consider how the
street could transform under a longer-term strategy. Over the past few months, staff has engaged the
community through a process of “shared learning” around the long-term streetside character of
Willamette Street to address the following questions:
• What is the community’s preferred vision for the long-term streetside character?
• What are the implications for the success of current and future businesses?
• What role does parking play in achieving the vision?
• How could the street transform incrementally over time?
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Collaborations were initiated with three property owners along the street to examine detailed
redevelopment scenarios involving various street-side character options and regulatory changes for
parking. Options for the long-term vision (Attachment A) were coordinated with the South Willamette
Street Improvement Project to ensure that all options would work with whichever short-term
alternative is selected.
Analysis results were shared at two special forums for property and business owners. These
conversations informed further analysis, including a preliminary parking study (Attachment B), which
were presented at a broader community forum on September 4th. Additional input was gathered
through an online presentation and survey (see http://www.eugene-or.gov/SWillamette).
In addition, staff has conducted a review of procedural options for transforming the street that meet
several criteria. Based on public feedback, if more street Right of Way is needed to provide room for
better public amenities, this would ideally be done incrementally – as individual property owners
choose to redevelop over time – and with fairness and consideration.
The current working strategy is to allow existing uses to continue at each property owners’ discretion.
At the time owners decide to initiate major redevelopment (versus minor additions or alterations) new
code provisions and adjustment of the Right of Way Map will place the location of the new building to
allow room along the street for future improvements. The owner will have the option of dedicating the
additional ROW to the City and constructing the improvements as part of the redevelopment project,
or waiting until City funds are available to purchase the additional ROW and construct improvements
as part of a larger public project. In the meantime, the additional room between the new building and
existing sidewalk could be used for a variety of purposes supporting the new development. This
working strategy was both shared and informed through the above-described outreach efforts.
The following items would be useful for the Planning Commission to address:
• Which long-term options do Commissioners feel best address current policy direction and the
needs of the community?
• What, if any, additional information is needed to inform a recommendation to Council?
NEXT STEPS
Recommendations for the long-term vision will be forwarded to the City Council as part of
implementing the South Willamette Concept Plan. This will be further coordinated with the South
Willamette Street Improvement Project. Other South Willamette Concept Plan implementation efforts
are also continuing including code revisions, community investments, and planning for public
improvements.
ATTACHMENTS
A. Long-Term Vision Options
B. South Willamette Concept Plan: District Parking Analysis
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FOR MORE INFORMATION
Robin Hostick at 541-682-5507 or robin.a.hostick@ci.eugene.or.us
Patricia Thomas at 541-682-5561 or Patricia.Thomas@ci.eugene.or.us
Lou Christofferson at 541-682-5451 or Lou.M.Christofferson@ci.eugene.or.us
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Attachment A
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Attachment B
South Willamette Concept Plan: Preliminary District Parking Analysis
September 11, 2013
Overview
Matching vehicular parking supply to demand is an important component to realizing the long-term
vision for the South Willamette District and serves as a particular point of concern when discussing
current and potential short-term conditions with business owners and members of the community.
Furthermore, a key challenge facing the district is a currently fragmented mixture of parking
options that result in an unpleasant and unsafe pedestrian experience. A critical goal of the South
Willamette Concept plan is to create a “walkable heart” for the district, which includes establishing
a network of shared parking options that contributes to one-stop access to multiple businesses and
other locations.
This parking analysis investigates the capacity of off-street surface parking and on-street parking
currently available throughout the South Willamette District as well as potential opportunities for
on-street parallel or angled parking along South Willamette Street between 24th Avenue and 30th
Avenue. These results are then used to compare the South Willamette shopping area to nearby
commercial and shopping areas in terms parking opportunities and physical size. Finally, studies
pertaining to the economic benefits of on-street and shared parking strategies are referenced.
Method for Measuring Existing Parking Capacity
The study area used for this parking analysis is the same “area of effect” used in the South
Willamette Concept Plan, which is, generally, the area located between 23rd and 32nd Avenues from
north to south and between Amazon Parkway and the base of College Hill from east to west.
Existing capacity for the South Willamette District encompasses all off-street surface parking stalls,
excluding drive-ways for single family residences, and all on-street parking spaces found within the
district. Off-street surface parking stalls are defined as any marked or designated parking space
located on private property observable from color GIS air photos dated 2008 and 2011 set at a
1:800 scale. On-Street parking spaces are defined as a length of curb extending 18’-0” along public
ways. On-street parking spaces that encroached into intersections, driveways, other access points,
or were located in “no parking” zones were not included in the capacity study.
Method for Estimating Parking Opportunities along South Willamette Street
Two hypothetical scenarios for on-street parking along South Willamette Street between 24th
Avenue and 30th Avenue were studied. These scenarios were parallel parking and 45-degree angled
parking. This portion of the parking analysis assumed a complete build-out of the South Willamette
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District as described in the Concept Area Plan, meaning that sidewalks are continuous from block to
block and driveways are reduced over time along South Willamette Street as properties redevelop
according to a new form-based code for the area. Hypothetical parallel parking spaces for this
portion of the study were defined as a length of curb extending 22’-0” along South Willamette Street
that is not located within 40’-0” of street or alleyway intersections. Hypothetical 45-degree angled
parking spaces for this portion of the study were defined as a length of curb extending 12’-9”, which
is the space needed to accommodate a 9’-0” wide stall angled at 45 degrees, along South
Willamette Street that is not located within 40’-0” of street or alleyway intersections.
Results
The existing parking capacity for the South Willamette District can be seen in Table 1. Estimated
on-street parking opportunities along South Willamette Street for the two scenarios studied can be
seen in Table 21.
Table 1
South Willamette District:
Existing Parking Capacity
Number
Parking Type of Spaces
Existing Off-Street Surface Parking 2,667
Existing On-Street Parallel Parking 1,256
Total Existing District Parking Capacity 3,923
Table 2
South Willamette District:
Estimated Opportunities for On-Street Parking Along South
Willamette Street*
Number
Parking Configuration of Spaces
On-Street Parallel Parking 237
On-Street 45-Degree Angled Parking 407
*Area of study includes South Willamette Street from 24th-30th Avenue
1
See References for Parking Maps
2
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It is important to note that a hypothetical future parking capacity in the South Willamette District
cannot be estimated by adding either of the estimates from Table 2 to the Total Existing District
Parking Capacity in Table 1. This is because on-street parking along South Willamette Street cannot
be accommodated without setbacks into private property, meaning existing off-street surface
parking lots, and in some cases existing buildings and landscaping, would have to redevelop before
this occurred. Any such estimate of how this level of redevelopment would affect district-wide
parking capacity would involve a great deal of conjecture and is beyond the scope of this analysis.
Table 3 Lists the parking capacity for parking garages located throughout Eugene. The Parcade and
Pearl Street garages provide 439 and 262 parking spaces, respectively. This helps put the estimated
parking opportunities listed in Table 2 in perspective, with parallel parking providing capacity
roughly equivalent to the Pearl Street Garage, and angle parking providing capacity comparable to
the Parcade Garage. One significant difference is that on-street parking opportunities along
Willamette Street would be distributed throughout the district instead of concentrated in one
location.
Table 3
Eugene Parking Structures (standalone)
Lot Number Stalls
Hult 36 510
Parcade 35 439
Overpark 23 595
Pearl Street 34 262
Broadway South 21 363
Broadway North 31 369
Total Structure Stalls 2,538
The potential benefits of providing on-street parking in the South Willamette District is further
illustrated by comparing figure/ground diagrams of the South Willamette commercial area and the
Gateway Mall in Springfield, Oregon, as shown in Figure 1, which reveals a similarity in physical
size. Although there is significantly more retail located in the Gateway Mall, it is important to note
that it is a common practice for shoppers to drive to the mall, park at a single location, and then
walk from store to store without returning to their car. Taking this into consideration, adding a
similar configuration of conveniently located shared parking options and enjoyable pedestrian
walkways may help the South Willamette District function more as a commercial destination while
improving livability for residents.
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Finally, this analysis refers to studies conducted by other communities to gauge the value of on-
street parking in terms of economic activity2. Robert Gibbs, Director of the Urban Retail Institute,
for instance, has estimated that “each on-street parking stall can generate up to $300,000 in annual
retail sales” for a shopping district. More specifically, the Atlanta Downtown Neighborhood
Association reports that “for each on-street parking space lost, income to an adjacent business will
be lost to the shopkeeper to the tune of about $10,000 per year, even if off-street parking is
provided.” A study on shared parking in Santa Monica, CA concluded that “properties in the flexible
parking requirement area generated eight times more sales tax revenue per parcel square foot than
the properties in the standard parking requirement area.” This report went on to say “the
businesses in those parcels generated all that sales tax revenue with a fraction of the on-site
parking.” The figures reported in these studies reveal that allocating site coverage to building
square footage rather than surface parking and providing on-street parking may significantly boost
economic activity in the district as well as contribute to an improved pedestrian environment.
Figure 1
South Willamette District Gateway Mall
2
See References for bibliography
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Options for Further Investigation
Additional investigation may be helpful to inform the long-term parking strategy in the South
Willamette District, including the following:
Quantifying current parking utilization
Estimating future parking demand
The first investigation – parking utilization – would determine whether current parking supply
matches current demand in the district. An oversupply could show that enough parking capacity
already exists to support some level of redevelopment before additional parking is needed. On the
other hand, an undersupply may indicate a need to increase supply and/or improve access for
active travel modes in the short term, as well as a need to add more supply to support
redevelopment.
The second investigation may help forecast parking demand by estimating how much
redevelopment we might expect to occur in the district over time. Although forecasting is difficult
because the many variables involved, an “order of magnitude” study may be possible. In
combination with a parking utilization study, this could help the community and staff partners
gauge the effort needed to provide shared parking in the district, manage expectations and
proactively limit potential impacts.
References
Bibliography
“On Street Parking: An evaluation of current trends, technologies, and applications.” CarlWalker.com. Posted:
n.d. Accessed: 09-02-13.
(http://www.carlwalker.com/wp-content/uploads/2012/09/On-Street_Parking.pdf)
“Recommendations for On-Street Parking Downtown.” Atlantadna.org. Posted: n.d. Accessed: 09-02-13.
(http://www.atlantadna.org/onstreetparking.htm)
Rubin, Carter, “How Flexible Parking Requirements Spur Economic Development: Lessons from Santa
Monica.” LA.Streets.Blog.Org. Posted 07-23-13. Accessed 09-02-13.
(http://la.streetsblog.org/2013/07/23/how-flexible-parking-requirements-spur-economic-development-
lessons-from-santa-monica/)
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