Planning Commission
Regular MeetingEugene, OR · April 7, 2014
Agenda
AGENDA
Meeting Location:
Sloat Room—Atrium Building
Phone: 541-682-5481 99 W. 10th Avenue
www.eugene-or.gov/pc Eugene, OR 97401
The Eugene Planning Commission welcomes your interest in these agenda items. Feel free to come and go as
you please at any of the meetings. This meeting location is wheelchair-accessible. For the hearing impaired,
FM assistive-listening devices are available or an interpreter can be provided with 48 hour notice prior to the
meeting. Spanish-language interpretation will also be provided with 48 hour notice. To arrange for these
services, contact the Planning Division at 541-682-5675.
MONDAY, APRIL 7, 2014 – REGULAR MEETING (11:30 a.m. to 1:30 p.m.)
11:30 a.m. I. PUBLIC COMMENT
The Planning Commission reserves 10 minutes at the beginning of this meeting for
public comment. The public may comment on any matter, except for items
scheduled for public hearing or public hearing items for which the record has
already closed. Generally, the time limit for public comment is three minutes;
however, the Planning Commission reserves the option to reduce the time allowed
each speaker based on the number of people requesting to speak.
11:40 a.m. II. SOUTH WILLAMETTE STREET IMPROVEMENT PLAN
Staff: Chris Henry, Public Works
1:15 p.m. III. ITEMS FROM COMMISSION AND STAFF
A. Other Items from Staff
B. Other Items from Commission
C. Learning: How are we doing?
Commissioners: Steven Baker; John Barofsky; Jonathan Belcher; Rick Duncan; John Jaworski (Vice-
Chair); Jeffery Mills; William Randall (Chair)
AGENDA ITEM SUMMARY
April 7, 2014
To: Eugene Planning Commission
From: City of Eugene Public Works – Engineering Division
Subject: South Willamette Improvement Plan
ISSUE STATEMENT
This work session will provide a process update and Economic Study for the Draft South
Willamette Street Improvement Plan. The South Willamette Street Improvement Plan is
exploring options for people to safely walk, bike, take the bus, or drive in an eight-block study
area of Willamette Street from 24th Avenue to 32nd Avenue.
BACKGROUND
The South Willamette Street Improvement Plan will develop a complete street design plan for
an active transportation corridor (providing for walking, biking, transit access, motoring and
business access) that can be adopted and advanced as a capital improvement project for
construction.
The goal of the South Willamette Street Improvement Plan is to help South Willamette Street
become a vibrant urban corridor accessible by bicycle, foot, car, and bus.
The plan aims to:
• Support existing businesses and the commercial district’s vitality
• Create a balanced multi-modal transportation system
• Further City planning efforts to identify compact growth and redevelopment opportunities
• And, foster a well-informed and involved community supportive of the plan
The City of Eugene engaged a consultant team including DKS Associates (a transportation
planning and engineering firm), Cogito (a public involvement and strategic planning firm), and
OTAK (a design and engineering firm) to analyze and develop recommendations about
alternative street designs for South Willamette Street. The consultants proposed multiple
alternative designs for South Willamette that were narrowed through a public process,
including technical review, and evaluation criteria based on triple-bottom-line sustainable
transportation planning considerations of equity, environment, and economy. The three street
design alternatives advanced for more detailed analysis were:
Alternative #1 (4-lanes)
Alternative #3 (3-lanes with Bike Lanes)
Alternative #5 (3-lanes with Wide Sidewalks)
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The South Willamette Street Improvement Plan included a robust, inclusive, and committed
community involvement process including stakeholder groups and community forums.
Meetings were structured in order to both inform and learn from these groups. Stakeholder
groups were organized around interests with business and property owners meeting separately
from bicyclists (both advocates for on-street facilities and parallel routes), pedestrians,
neighborhood organizations, transit users, nearby residents, freight carriers, and commuters
using the corridor.
Three well-attended community forums were held to explore, evaluate, and refine street
design alternatives with opinion surveys used to receive feedback. An interested parties list
provided process updates as well as extensive media coverage and direct outreach. In addition
to the public review process, a multi-agency Technical Advisory Committee provided technical
review of the plan throughout its development.
The Eugene City Manager has endorsed a triple‐bottom‐line approach to sustainability and
analysis for City projects and programs providing for consideration of people, the planet, and
prosperity (or equity, environment, and economy). In development of the Draft Eugene
Transportation System Plan (Draft TSP), the Transportation Community Resource Group (TCRG)
extensively vetted a sustainability rating system based on a triple‐bottom‐line analysis. The
South Willamette Street Improvement Plan adapted the TCRG sustainability work to develop
screening criteria for qualitative assessment of the roadway alternatives. The results of the
sustainability screening are included in the Draft South Willamette Street Improvement Plan
and helped to inform the consultant project team recommendation.
In weighing all the considerations identified in the Draft South Willamette Street Improvement
Plan, the community feedback and technical analysis, the consultant project team finds that
Alternative #3 (3‐lanes with Bike Lanes) represents the best solution for South Willamette
Street.
Since staff and the consultant team last meet with the Eugene Planning Commission on
November 4, 2013, the City of Eugene collaborated with business and property owner
representatives to develop an Economic Study of the potential economic effects of changes to
the street configuration on area businesses and properties. A local economic consulting firm,
ECONorthwest, conducted a review of literature and case studies of street reconfigurations to
assess their economic effects. ECONorthwest staff will present the findings of their research.
The Draft South Willamette Street Improvement Plan (Executive Summary and Draft Plan with
appendix) and Economic Study may be viewed through the project website at:
http://www.eugene-or.gov/SWillametteStreet. Here are links to project documents not
included as attachments as they have been previously provided to the Eugene Planning
Commission at their November 4, 2013 meeting:
• South Willamette Street Improvement Plan Executive Summary October 2013
(http://www.eugene-or.gov/DocumentCenter/View/14078)
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• DRAFT South Willamette Street Improvement Plan October 2013 (http://www.eugene-
or.gov/DocumentCenter/View/14200)
• South Willamette Street Improvement Plan Appendix October 2013
(http://www.eugene-or.gov/DocumentCenter/View/14226)
Staff would appreciate receiving feedback and comments regarding the Draft South Willamette
Street Improvement Plan and Economic Study at this time.
NEXT STEPS
The Draft South Willamette Street Improvement Plan, Economic Study, and details of a test
street reconfiguration will be presented to the Eugene City Council at their meeting on April 16,
2014. It is expected that the Eugene City Council will hold a Public Hearing on May 19, 2014 to
receive comments from the community in response to the Draft South Willamette Street
Improvement Plan. Eugene City Council deliberation and action on the Draft South Willamette
Street Improvement Plan would occur at a future meeting date following the Public Hearing.
ATTACHMENTS
A. ECONorthwest Economic Literature Review February 2014
(http://www.eugene-or.gov/DocumentCenter/View/15365)
FOR MORE INFORMATION
Chris Henry at 541-682-8472 or chris.c.henry@ci.eugene.or.us
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DATE: February 28, 2014
TO: Chris Henry and David Nelkin
FROM: The ECONorthwest Team
SUBJECT: SOUTH WILLAMETTE STREET REDESIGN: ECONOMIC LITERATURE REVIEW
On December 11, 2013, the City of Eugene asked ECONorthwest to conduct a literature review
of the effects that the proposed street‐design changes to South Willamette would have on
nearby businesses. In this memorandum, we1 summarize the findings from a literature review
of existing studies about the economic effects of similar street‐design changes in other
commercial corridors.
I. Context
Project Background
Based on the Draft South Willamette Street Improvement Plan2 (Draft Plan) the City has
concluded that the transportation infrastructure on South Willamette Street from 24th Avenue
to 32nd Avenue needs repair. The Draft Plan evaluated several alternative roadway
configurations to serve this purpose. The Draft Plan concluded that the 3‐automotive lanes plus
2 bike‐lane alternative would best serve the wants and needs of the surrounding community
without significantly hindering access or travel times through the area.
Some businesses along South Willamette have expressed concern that the proposed
configuration would decrease the number of customers and thereby decrease revenues and
profits. The City hired ECONorthwest to evaluate how businesses have fared following similar
road‐reconfiguration projects elsewhere and to judge, to the extent possible, how the proposed
South Willamette reconfiguration might affect businesses and property owners along South
Willamette.
The 0.8 mile portion of South Willamette currently has 16,500 average daily trips (ADT) by
motor vehicle with an average end‐to‐end travel time of 2.5 minutes. This portion of South
Willamette has 5.2 collisions per million vehicle miles compared to the statewide average of 2.9
collisions per million vehicle miles for urban minor arterial streets. More than 15% of motor
vehicles on this stretch travel more than 5 mph above the 25 mph posted speed limit.
Local traffic, those making a stop on this portion of Willamette, accounts for 63% of the traffic.
The other 37% are through travelers that do not stop on this portion of Willamette. There are
over 70 driveways over the 0.8 mile stretch.
1 Throughout this memo, the terms “we,” “our,” and “us” refer to Beth Goodman, Matthew Kitchen, Michael
Weinerman and Ed Whitelaw, all at ECONorthwest <http://www.econw.com/>.
2 Draft South Willamette Street Improvement Plan. October 2013. http://www.eugene‐or.gov/index.aspx?NID=2055
ECONorthwest | Portland 503.222.6060 | Eugene 541.687.0051 | econw.com 1
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Effects of Road Diets
Transportation planners and professionals use the term “road diet”3 to refer to roadway
configurations similar to that being recommended for South Willamette. Many urban areas
across the country have implemented similar “road diet” policies and plans.
Road diets and other traffic adjustments are often accompanied by various studies to describe
and explain the effects of the reconfiguration. Most common are analyses that measure changes
in motor‐vehicle traffic times, congestion, and crashes. Some researchers have also focused on
resident, consumer, and business perceptions before and after the reconfiguration; business
revenues; customer and delivery truck accessibility; and spending patterns by mode of
transportation.
ECONorthwest reviewed the professional literature to find the studies most relevant to the
question of the effects of road diets on nearby businesses.4 We summarize the key points from
this literature review in this memorandum.
3 The U.S. DOT defines [Federal Highway Administration; “Proven Safety Countermeasures; FHWA‐SA‐12‐013;
http://safety.fhwa.dot.gov/provencountermeasures/fhwa_sa_12_013.pdf ] road diets as such: The classic roadway
reconfiguration, commonly referred to as a ʺroad diet,ʺ involves converting an undivided four lane roadway into three lanes
made up of two through lanes and a center two‐way left turn lane. The reduction of lanes allows the roadway to be reallocated for
other uses such as bike lanes, pedestrian crossing islands, and/or parking. Road diets have multiple safety and operational
benefits for vehicles as well as pedestrians, such as:
Decreasing vehicle travel lanes for pedestrians to cross, therefore reducing the multiple‐threat crash (when one vehicle
stops for a pedestrian in a travel lane on a multi‐lane road, but the motorist in the next lane does not, resulting in a
crash) for pedestrians,
Providing room for a pedestrian crossing island,
Improving safety for bicyclists when bike lanes are added (such lanes also create a buffer space between pedestrians and
vehicles),
Providing the opportunity for on‐street parking (also a buffer between pedestrians and vehicles),
Reducing rear‐end and side‐swipe crashes, and
Improving speed limit compliance and decreasing crash severity when crashes do occur.
4 In Appendix A we list the sources we reviewed for this memo.
South Willamette Redesign: Literature Review ECONorthwest February 2014 2
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II. Evaluation Framework
An evaluation of the business effects of a road improvement project is much like other
evaluation problems in the social sciences. The standard approach is to
1. Establish one or more hypotheses regarding cause and effect; in this case between the
implementation of road redesign and business performance.
2. Seek evidence that either confirms or rejects the hypotheses, ideally with methods that
control for other factors that are not being evaluated but nonetheless may influence the
outcomes of interest.
3. Review existing literature and if feasible conduct experimentation.
4. Conclude with analysis and communication of results.
How Road Redesign Might Influence Business Performance
Changes in the configuration of a road might influence the performance of businesses along that
road in a number of specific ways. The literature shows that changes in the road configuration
might permanently alter the following:
Vehicle traffic volumes in the corridor.
Non‐vehicle trips in the corridor.
Total number of trips with destinations within the corridor.
Businesses access.
The construction phase of a road reconfiguration may also have impacts that would not be
sustained, that may not be related to the type of reconfiguration, and may not remain after
construction is completed.
Evidence and Analysis
An ideal analysis would isolate the effects of a policy or action by controlling for changes in
factors unrelated to the policy or action of interest. This ideal is rarely achieved. Reality is too
complex for the analytical tools and budget constraints.
In the social sciences the “gold standard” for experiments includes the following:
An examination of results from settings with and without the policy or “treatment”; an
experimental case and a control case.
An examination of results both before and after the policy or “treatment” is applied.
The collection of data that represents revealed behaviors.
In cases where objective data is not available, carefully designed survey methods may be
used to understand perceptions, preferences, and other qualitative factors that help
establish general magnitudes or relative magnitudes of effects.
South Willamette Redesign: Literature Review ECONorthwest February 2014 3
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In our review of the available literature we have looked for evidence of the means by which
road diets might affect business performance while being mindful of the methods used to
obtain this evidence.
III. Findings
Summary of Literature Review
Road reconfigurations may affect retail businesses in a number of ways.
If a road diet changes travel times for motorists then shoppers who travel by car may choose to
patronize an alternative, more accessible retailer. Likewise, the accessibility of driveways
through left turn lanes may increase visits to businesses. The direct empirical evidence for these
effects on business performance is virtually nonexistent.
The empirical evidence for road diets’ effects on traffic and safety have been more
systematically documented. The magnitude of these traffic and safety effects is typically modest
for urban arterials with less than 20,000 ADT. There is evidence from the literature that road
diets can produce safety benefits.
There is also evidence that supports the use of road diets as tools for traffic flow management,
but results are highly context‐ and design‐specific. Traffic flow benefits may come with overall
reductions in ADT. The specific design of intersections and management of turn movements
will have an influence on traffic patterns.
Adjusting infrastructure and amenities for cyclists and pedestrians may change visits from
cyclists and pedestrians. There is some evidence that walking and bike trips are associated with
different business patronage and spending behavior than is associated with vehicle trips. In a
number of studies bike and walk trips are associated with more frequent business patronage
but with smaller per trip expenditures.
If automobile ADT are reduced by a road diet then visits to retailers along the street may also be
reduced. Retailers may, however, sustain visits if ADT reductions are primarily amongst
through‐travelers or if ADT reductions are matched by increases in bicycle and pedestrian
visits. The Draft Plan estimates that “[u]p to 500 vehicles per day may reroute to other
roadways,” mostly to Hilyard Street and/or Amazon Parkway. The literature we reviewed does
not show that a reduction in total ADT is linked to a reduction in visits to businesses or a
reduction of business revenues.
Finally, in some commercial leases there is a clause that will require the adjustment of the lease
rate if the ADT changes. If ADT decreases then lease rates likely decrease, if the ADT increases
then the lease rates likely increase. These economic consequences will accrue to property
owners rather than tenants.
South Willamette Redesign: Literature Review ECONorthwest February 2014 4
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Similar Street Reconfiguration Projects
Table 1 lists several road diet projects that are similar in scope, ADT, and urban setting to the
proposed South Willamette project. This is not an exhaustive list of comparable road diet
projects, but the most relevant sites that have thus far emerged from our literature review.
Table 1 Streets similar to South Willamette with reconfigurations
Corridor Type Project
Area Type (Urban,
City Street ADT1 Reconfiguration (Commercial, Completed
Suburban, Rural)
Residential, Mixed) Date
Eugene, OR Willamette 16,500 4 to 3-lane plus Urban Mixed N/A
Street bike lanes
Ashland, OR North Main 18,100- 4 to 3-lane plus Suburban Mostly Residential 2012
Street 20,700 bike lanes
Portland, OR Division St 13,000- 4 to 3-lane plus Urban Mostly Residential 2013
(60th to 80th) 18,000 bike lanes (August)
Portland, OR Glisan St 18,000 4 to 3-lane plus Urban Mixed 2013
(60th to 82nd) bike lanes
Portland, OR NE ? 5 lanes with Urban Commercial 2013
Multnomah bike lanes to 3
Blvd lanes with bike
lanes plus
buffers/parking
Portland, OR SE Holgate 15,305 5 lanes to 3 Urban Mixed 2009
(East of Hwy lanes with
205) buffered bike
lanes
Seattle, WA Nickerson 18,500 4 to 3-lane plus Urban Mixed 2010
Street bike lanes plus
parking
Seattle, WA Phinney Ave ? 4 to 3 lane plus Urban Mixed 2006
(N. of 51st) bike lanes plus
parking
2007
Seattle, WA Stone Way N 13,300 4 to 3 lane plus Urban Mixed
bike lanes plus
parking
Seattle NE 125th St 16,200 4 to 3-lane plus Urban Mostly Residential 2011
bike lanes
Vancouver, WA Fourth Plain 17,000 4 to 3-lane plus Suburban Commercial – 2002
Boulevard bike lanes nearby residential
1ADT figures, where available, are pre‐road reconfiguration.
As a part of this project, we considered developing one or more case studies to describe the
economic effects of the street reconfiguration in one of the corridors shown in Table 1. We think
the information most likely to result from such a case study is additional qualitative information
about the effects of the street reconfiguration on businesses, as well as information and ideas for
how to implement a reconfiguration to impact businesses least. Through discussions with
stakeholders and City staff, we concluded that this additional information did not justify the
cost of conducting case studies.
South Willamette Redesign: Literature Review ECONorthwest February 2014 5
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V. Literature Review Details
Traffic and Economic Performance
The relationships between traffic, traffic congestion, and economic performance are well
documented. Road reconfigurations may affect business bottom lines in several ways: longer
queues and slower travel times may lead some consumers to opt for a more accessible
alternative; longer travel times and narrower lanes may make it more expensive for delivery
trucks to deliver goods to a business and thereby increase the cost to the business; and traffic
delays may increase the cost incurred by employees when traveling to work. As a result, road
reconfigurations may lead to increased transportation costs, which could increase the cost of
production and decrease the quantities produced.5 There are a couple of key conclusions from
the literature:
Firm location and performance are linked to transportation costs, which is consistent
with the basic principles of location theory.6,7 In the case of retail firms, transportation
costs are borne in part by customers as they access retail businesses.8
Researchers of Chicago and Philadelphia found that traffic congestion shrinks business
market areas and reduces the chances of “agglomeration economies,” in turn raising
production costs. This research, however, looked at large‐scale, highway traffic
congestion as opposed to increased traffic on a single, local road like South Willamette.9
The general framework that treats transportation costs as an input into the production process
is the basis for understanding the potential economic consequences of adopting road diets.
5 The economic literature on this topic is summarized in Goodwin, Phil. 2004. ʺThe Economic Costs of Road Traffic
Congestion.ʺ ESRC Transport Studies Unit – University College London.
6Thünen, Johann Heinrich von. 1783–1850. Der Isolierte Staat in Beziehung auf Landwirtschaft und Nationalökonomie, oder
Untersuchungen über den Einfluss, den die Getreidepreise, der Reichtum des Bodens und die Abgaben auf den Ackerbau
ausüben, Vol. 1,. and Der Isolierte Staat..., Vol II: Der Naturgeässe Arbeitslohn und dessen Verhältnis zum Zinsfuss und zur
Landrente, Part 1 (Partial translation into English by Carla M. Wartenberg in 1966 as Isolated State. New York:
Pergamon Press.)
7Weber, Alfred. 1929. (translated by Carl J. Friedrich from Weberʹs 1909 book). Theory of the Location of Industries.
Chicago: The University of Chicago Press.
8 Hotelling, Harold. 1929. “Stability in Competition.” The Economic Journal, 39 (March), 41‐57.
9Weisbrod, Glen et al. 2003. ʺMeasuring Economic Costs of Urban Traffic Congestion to Business.ʺ Transportation
Research Record: Journal of the Transportation Research Board 1839, no. 1.
South Willamette Redesign: Literature Review ECONorthwest February 2014 6
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Road Diets
Road diets may consist of a wide range of traffic reconfigurations. In general, a road diet will
include a reduction of motor traffic lanes along with other traffic calming measures, such as
crosswalks. The primary focus of most road diet studies is the effect that a road diet has had on
safety, travel times, and traffic speeds. In general, studies in this field conclude that road diets
reduce speeds and crashes while increasing travel times. The benefits from speed and crash
reductions are typically found to outweigh the costs of increased travel times, but these net
gains are typically only realized in situations where total ADT are below 20,000 and are subject
to context‐specific factors and conditions. An FHWA report 10 links road diets with reductions in
crashes and injuries.
Road diet studies that measure the effect of road diets on retail sales are typically survey based
and/or have been implemented in large cities. Quantitative studies use sales tax data to measure
the effect of road diets on retail performance. For example, recent research in New York City
attempted to develop new metrics to measure the economic impacts and effects of street
reconfigurations. These studies found that protected bike lanes, dedicated bus lanes, and other
“sustainable” traffic reconfigurations were positively associated with sales tax revenues and
negatively associated with commercial vacancies. 11 Oregon, unfortunately for research
purposes, does not have sales tax data with which to complete this type of research.
Before and After Studies
Most studies of road diets focus on the traffic statistics on a stretch of road before and after road
diet implementation. These studies sometimes describe the effects that the road diet had if all
other things are held constant.
In one study qualitative and quantitative data allowed researchers to determine the effects from
road diet adjustments on York Boulevard in Los Angeles. They found that there were no
“meaningful linkages between the presence of a road diet and changes in economic
conditions.”12
A report on the performance of Main Street in Ashland, Oregon found that the road
reconfiguration outperformed what was projected in terms of traffic speeds, queue lengths and
intersection LOS and in many instances represented an improvement over the baseline
conditions. 13
US Department of Transportation ‐ Federal Highway Administration. 2004. ʺEvaluation of Lane Reduction ʺRoad
10
Dietʺ Measures and Their Effects on Crashes and Injuries.ʺ
11 New York City Department of Transportation. 2013. ʺMeasuring the Street: New Metrics for 21st Century Streets.ʺ
12 McCormick, Cullen. 2012. ʺYork Blvd: The Economics of a Road Diet.ʺ University of California Los Angeles.
13 Faught, Mike. 2013. ʺRe: Post Road Diet Assessment ‐ January through October.ʺ City of Ashland ‐ Public Works.
South Willamette Redesign: Literature Review ECONorthwest February 2014 7
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Stantec consulting collected economic data of businesses along two corridors in downtown
Vancouver, BC where single bike lanes were converted to separated bike lanes. In each case
business owners reported reductions in sales (‐10%, ‐4%) and customers reported similar
reductions in visits to the area. The reasons customers reported for the reductions were traffic
congestion, less parking, turning restrictions, and reduced pedestrian safety.14 The dense
Vancouver downtown area is likely not comparable to South Willamette.
Of the three DKS case studies15 only the Vancouver, WA study attempted to describe the
economic impacts or effects of the road diet project. The Vancouver study found that businesses
along the road diet street “faired [sic] no worse than its peer areas” in 2002‐2003, when the city
experienced a general recession. The reconfigured Fourth Plain Street had a 4.7% decrease in
“taxable retail sales” compared to 9.8% and 25.0% reductions at two comparison commercial
zones. The only two customer complaints to the city that referred to the reconfiguration
concerned traffic signal timing.
Based on data from two bicycle lane installations in Seattle, Rowe used paired comparisons to
show that the addition of bike lanes had, in one case, a negligible effect on business revenues
and in the other a positive impact on business revenues.16 The limited number of cases and the
aggregation of sales tax data within each business district, however, seriously limit the strength
of the conclusions.
Surveys and Opinion Research
Other studies attempt to understand businesses performance through the use of business or
consumer surveys. Surveys can be used to understand a respondents’ impressions of the
usefulness of road improvements, business performance, and consumer behavior.
A survey study of North Main Street in Ashland found that ¾ of businesses said that the road
reconfiguration had no effect on their business. The majority of the remaining ¼ mostly
reported that deliveries to their location were negatively affected.17
Eisele and Frawley found that business perceptions of what the effects of a new raised median
would be before the addition were larger than the actual effects of the new median.18
14 Stantec Consulting ltd. 2011.ʺVancouver Seperated Bike Lane Business Impact Study.ʺ
152004. ʺNickerson Street Rechannelization before and after Report.ʺ; City of Orlando ‐ Transportation Planning
Bureau. 2002. ʺEdgewater Drive before & after Re‐Striping Results.ʺ; City of Vancouver ‐ Transportation Services,
ʺFourth Plain Boulevard Demonstration Re‐Striping Project ‐ Post Implementation Report.”
16 Rowe, Kyle. 2013. ʺBikenomics: Measuring the Economic Impact of Bicycle Facilities on Neighborhood Business
Districts.”
17 Faught, Mike. 2013. ʺRe: Post Road Diet Assessment ‐ January through October.ʺ City of Ashland ‐ Public Works.
18Eisele, William and William Frawley. 2000. ʺA Methodology for Determining Economic Impacts of Raised Medians:
Final Project Results.ʺ Texas Transportation Institute, Texas A & M University System.
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A survey study completed in the Portland area found that cyclists spent more than automobile
consumers at restaurants, drinking establishments, and convenience stores. Motorists spent
more than cyclists at supermarkets.19
Similar survey research completed in New York’s East Village found that pedestrians and
cyclists spent more per capita per week than motorists.20
A survey study of Polk Street in San Francisco found that motorists spent more per trip, but
pedestrians and cyclists spent more per week by taking more trips to retailers than drivers.21
Property Access and Business Performance
The literature related to how property accessibility and access management influence business
performance is also limited. The report by Eisele and Frawley, referenced earlier, found that
business perceptions of the effects of a new raised median were larger than the actual effects.22
A report prepared for the Washington State Transportation Commission examined the
relationship between business perceptions of access management and business perceptions of
their own performance.23 Findings from this study include:
Retail services establishments are less inclined than other retail establishments to see a
relationship between access management and business performance.
Businesses that already have good access from the main corridor are more likely to
perceive a relationship between access restrictions and business performance.
Larger businesses (more than 10 employees) are more likely to see a relationship
between access management and business performance. Larger businesses are also more
likely to be concerned about access restrictions.
Two‐way turn lanes, as compared with factors that directly effect site accessibility, are
not perceived to have an influence on business performance.
The overall level of congestion within the corridor is perceived to have a more
significant influence on business performance than site accessibility and access
management.
19 Clifton, Kelly et al. 2013. ʺConsumer Behavior and Travel Mode Choices.ʺ Oregon Transportation Research and
Education Consortium.
20 Transportation Alternatives. ʺEast Village Shoppers Study.ʺ
21 San Francisco Municipal Transportation Agency. 2013. ʺPolk Street Intercept Survey Results.ʺ
22 Eisele, William and William Frawley. 2000. ʺA Methodology for Determining Economic Impacts of Raised Medians:
Final Project Results.ʺ Texas Transportation Institute, Texas A & M University System.
23Vu, Patrick et al. 2002. “Economic Impacts of Access Management.” Washington State Department of
Transportation and TRAC.
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Appendix A: Literature Reviewed
This appendix presents the articles reviewed by ECONorthwest in this project. It includes a brief summary of the report and an assessment
of how the article fits into the economic analysis. Our review of articles focused on economic issues directly related to the effects of street
redesign on businesses.
Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Complete
Streets 2‐page summary of the economic revitalization that many areas
Complete Streets Spark
Steering have experienced after implementing complete streets Yes
Economic Revitalization
Committee programs.
Organization
Research based in the Portland metro area. Supermarkets had
the highest share of private vehicle use, 86%; drinking places
had the lowest, 43%; high‐turnover restaurants, 64%; and
convenience Stores, 59%. Automobile consumers were found to
Consumer Behavior and spend more per trip, but not statistically different amounts on a
Clifton et al 2013 Yes
Travel Mode Choices monthly basis (ie, they took fewer trips than other modes).
Bikers spend more each month than automobile drivers at
restaurants, drinking establishments, and convenience stores.
Directness and connectivity were a significant predictor of
someone choosing bicycle mode of transportation.
The road reconfiguration was found to outperform what was
Re: Post Road Diet
projected in terms of traffic speeds, queue lengths and
Assessment ‐ January Faught, Mike 2013 Yes
intersection LOS and, in many instances, represented an
through October
improvement over the baseline conditions.
South Willamette Redesign: Literature Review ECONorthwest February 2014 10
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Follows up on the 2012 Measuring the Street study to update
metrics to accurately measure the impacts of street
revitalization. Has a lit review and makes the case that street
improvements and traffic calming increase the number of
shoppers, revenue, and property values. Also points out that
The setting is not
businesses are typically opposed to projects beforehand.
comparable to S
Provides a summary of the biases present in the 2011 Stantec
Willamette, but the
report. NYDOT, with consultants, developed their own metric
The Economic Benefits of methods and results are
NYDOT 2013 which includes retail sales tax filings, commercial leases and Yes
Sustainable Streets useful. Oregon doesn't
rents, and city‐assessed market value. Methods included paired
have a sales tax so that
comparisons between sites and boroughs, and other
data would not be
comparisons between sites other similar sites within the
available.
neighborhood. Evaluated the addition of street corridors and
plaza on retail trade and food businesses over two years before
and after a project. Offers several lessons for doing this type of
research in the future. Includes 3 Manhattan, 2 Bronx, and 2
Brooklyn Case studies.
Bikenomics: Measuring the
Economic Impact of Bicycle Concludes that the addition of bicycle lanes did not have a
Rowe, Kyle 2013 Yes
Facilities on Neighborhood negative impact on business districts.
Business Districts
Focuses on consumer spending by mode of transportation to
Polk Street Intercept the region. Cars spent more per trip than cyclists, peds, and
SFMTA 2013 Yes
Survey Results transit, but motorists also had lower per week spending than all
three other travel types.
Includes numerous qualitative results, mostly from survey data,
about the effect that road diets have had on traffic and
Rethinking Streets: An businesses. Provides some theoretical guidance on how street
Evidence‐Based Guide to Rowell & design and traffic speed affects business placement relative to
2013 Yes
24 Complete Streets Schlossberg the street and other business choices. Includes some discussion
Transformations of sales tax revenues and property values in a before‐after
context, but only provides summary results; no detailed
metrics. Offers several potential case‐study sites.
South Willamette Redesign: Literature Review ECONorthwest February 2014 11
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Title Author(s) Year Summary Notes the Economic
Study?
A study of York Blvd, Los Angeles. Relies on qualitative and
quantitative data. Most businesses presumed that their
customers arrived by car, but these notions were mistaken.
Business turnover road diet v non‐road diet 55% v 62%; did not
York Blvd: The Economics McCormick, find statistically different property values; non‐road diet areas
2012 Yes
of a Road Diet Cullen had a higher growth rate in revenues, but road diet portions
had a higher absolute increase in revenues. In sum, "The
quantitative analyses in this report do not reveal meaningful
linkages between the presence of a road diet and changes in
economic conditions."
For the first protected bike lane in the US, 8th and 9th avenues
in Manhattan, found that locally‐based business on 9th from
23rd‐31st had "up to 49% increase in retail sales" compared to Seemingly useful
Measuring the Street: New
a 3% increase borough wide. There was also "49% fewer measures, but the source
Metrics for 21st Century NYDOT 2012 Yes
commercial vacancies" compared to 5% borough‐wide. In of data and methods are
Streets
regards to dedicated lanes for buses and bike on 1st and 2nd unclear.
Avenues in Manhattan: 47% fewer commercial vacancies
compared to 2% borough‐wide.
Collected business economic data to measure the impacts of 2
bike lanes. The net impact on sales at businesses adjacent to
This is a different type of
the bike lanes was ‐10% and ‐4%, respectively. Business owners
conversion than that
estimated losses to be between ‐6% to ‐9%. These loses were
Vancouver Separated Bike proposed for S
Stantec found to be insufficient to create persistent vacancies.
Lane Business Impact 2011 Willamette. Downtown Yes
Consulting Customers reported comparable reductions in visiting the two
Study Vancouver is not be
areas; the reasons for these reductions were traffic congestion,
comparable to S.
less parking, turning restrictions, and reduced pedestrian
Willamette.
safety. Provides a list of recommended mitigation measures,
but many of these are specific to a dense downtown area.
DKS Case Study. Estimated "taxable retail sales" in the area. The
Fourth Plain Boulevard City of study found that the area faired no worse than its peers and in The source of the data
Demonstration Re‐Striping Vancouver ‐ 2002‐2003, the last year of the study, the area faced a 4.7% was the Washington
2004 Yes
Project ‐ Post Transportation decline in revenues versus 9.8% and 25.0% declines in other State Department of
Implementation Report Services nearby commercial zones. 2 consumer complaints were made Revenue.
that regarded traffic signal timing.
South Willamette Redesign: Literature Review ECONorthwest February 2014 12
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Title Author(s) Year Summary Notes the Economic
Study?
The Economic Costs of Summarizes the academic literature on the relationships
Goodwin, Phil 2004 Yes
Road Traffic Congestion between traffic, traffic congestion, and economic performance.
Looked at 24 comparison sites in California and Washington.
Evaluation of Lane "On average, crash frequencies at road diets in the after period
Cited on the 4 lanes 4
Reduction "Road Diet" USDOT ‐ were approximately 6 percent lower than at the corresponding
2004 Willamette Facebook Yes
Measures and Their Effects FHWA comparison sites." Road diets, however, did not have an effect
page.
on Crashes and Injuries on crash type or crash severity, but this study did not account
for speed at the time of crash.
Drennen interviewed 27 merchants in the Mission District
about Valencia Street bike lanes. 44.4% said economic
revitalization was "Better", 0% said it was "Worse." 46.2% said
reduced auto speeds had a "Better" effect on sales, 7.7% said it
was "Worse." 37% said sales were "Better," 0% "Worse" .... and This neighborhood in San
Economic Effects of Traffic
Drennen, several other useful results (page 46). Categorizes the benefits Francisco is likely not
Calming on Urban Small 2003 Yes
Emily that small businesses get from "traffic calming" efforts and comparable to S
Businesses
provides examples for each: Economic Revitalization and Willamette.
Property Values; Attractiveness and Safety; Sales and Attracting
Customers; Parking; Impact on Employees; Construction and
Costs. Customers who drive less also have more disposable
income.
Found that each sector if affected in different ways by
Findings are specific to
Measuring the Economic congestion, as each relies on freight, customers, etc. road use
"large urban areas," such
Costs of Urban Traffic Weisbrod et al 2003 to different degrees. Impacts also depend on location (e.g., Yes
as Chicago and
Congestion to Business industrial v. downtown). Losses are not put in a per‐minute
Philadelphia
drive time or per‐day metric.
Examined the relationship between business perceptions of
access management and business performance. Has various
Economic Impacts of interesting results, including that retail services establishments
Vu et al 2002 Yes
Access Management are less inclined than other retail establishments to see a
relationship between access management and business
performance.
South Willamette Redesign: Literature Review ECONorthwest February 2014 13
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
A Methodology for
Determining the Economic Survey‐based research. Found that business perceptions of
Eisele &
Impacts of Raised 2001 business impacts prior to the project were worse than actuals. Yes
Frawley
Medians: Final Project Negative impacts were found during the construction phase.
Results
Provides a framework for doing a cost benefit analysis or road
diet projects. Monetizes many costs and benefits that aren't
Traffic Calming Benefits,
Litman, Todd 1999 monetized elsewhere. Provides an example of Bridgeport Way Yes
Costs and Equity Impacts
where tax revenues increased in the years after a road diet
relative to tax revenues from the whole city.
Surveyed 420 pedestrians. Peds and bikers spend more per
capita per week at local businesses and visit the neighborhood
East Village New York is
East Village Shoppers Transportation more often than car and subway users. Recent additions of bike
not comparable to S Yes
Study Alternatives lanes increased bike use dramatically. 73% of respondents said
Willamette.
the lanes had a positive or very positive impact on the
neighborhood.
Evaluated the effects on business sales following various types
of street improvements including medians, bike lanes, traffic
Trends in Local Business
pattern alterations, and creation of new public spaces. At 8 of
Sales, Building Values, and
Bennett 11 sites (73%) business sales increased at a greater rate than at
Office Rents at NYCDOT Yes
Midland comparison areas. At 9 of 11 sites sales increased in the first
Street Improvement
year after improvements. The projects may have promoted
Project Sites
economic growth. Commercial building values increased at 4 of
the 6 sites with available data.
DKS Case Study. Speeding and collisions down significantly after Yes, but
Nickerson Street (see
(see DKS the road diet. Change in total average weekday volume was mostly
Rechannelization Before DKS
report) negligible, about a 1% reduction. No business impacts are because DKS
and After Report report)
discussed. cited this
Yes, but
DKS Case Study. 34% reduction in crashes. 68% reduction in
Edgewater Drive Before & City of mostly
2002 injuries. Significant reductions in speeding. And other traffic
After Re‐Striping Results Orlando ‐ TPB because DKS
results. No business impacts are discussed.
cited this
South Willamette Redesign: Literature Review ECONorthwest February 2014 14
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Survey research of drivers, pedestrians, and cyclists to a
Downtown Toronto is not
Bike Lanes, On‐Street The Clean Air 2009, commercial neighborhood in Toronto. Found that most
comparable to S No
Parking and Business Partnership 2010 businesses and customers consider the shift towards more
Willamette.
walkability and bikability to be advantageous.
The Path to Complete Advocacy ‐ complete
Conducts four case studies about getting complete streets in
Streets in Underserved Clifton et al streets implementation No
underserved communities.
Communities guidance
Provides an overview of road diet practices, where the policies
Road Diet Seminar Daisa are most suitable, and the typical effects on traffic patterns and No
crashes. Not much on business impacts.
Provides a number of case studies of road diets. Does not
Road Diet Handbook ‐ Rosales, include much information on effects on businesses, but does
No
Overview Jennifer cite a Vancouver case where sales increased when compared to
similar, non‐road diet sites in the area.
Provides a lot of theoretical guidance. Euro‐centric. Chapter 7
Transportation and The focuses on how traffic reductions may affect economies.
SACTRA No
Economy Focuses on taxation and other policies as means to reduce
congestion.
Kingsbury is the FDOT Safety Officer in Tallahassee, FL. This
RE: Fire/EMS Input on Kingsbury, A contribution to the
2013 memo argues that a 3‐lane reconfiguration may improve EMS No
"Road Diet" Projects Dwight discussion of EMS delays.
response over 4‐lane configurations.
Evaluating Complete Mostly advocacy, but Table 7 provides a guide to quantification
Litman, Todd 2013 No
Streets of often overlooked impacts.
From Policy to Pavement: Mostly advocating for Complete Streets in San Diego, but this
Implementing Complete article does lay out the range of benefits that stem from
Bleir et al 2012 No
Streets in the San Diego Complete Streets including branding and revitalization of
Region commercial districts
Walk this Way: The
Economic Promise of Found that a 1‐level increase in the walkability index (IMI) DC neighborhood is not
Leinberger &
Walkable Places in 2012 resulted in higher average office and retail rent per sq ft, higher comparable to S No
Alfonzo
Metropolitan Washington, retail sales, higher res rents, and average home values. Willamette.
DC
South Willamette Redesign: Literature Review ECONorthwest February 2014 15
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Cited on the 4 lanes 4
Willamette Facebook
page. There are several
Safety and Operational Finds that diets for areas with ADTs over 10K face significant
appendices that
Analysis of 4‐lane to 3‐lane delays, but this mostly applies to sites with peak hour volumes
Lyles et al 2012 compliment the report, No
Conversions (Road Diets) above 1000 (which doesn't appear to apply to S. Willamette).
which may require
in Michigan One appendix has a detailed literature review.
further attention. Not
applicable to question of
business revenues.
38th Avenue Corridor Plan Showalter,
2012 Includes a simple before and after measure of sales tax revenue No
Implementation Sarah
Focuses on travel time savings, costs of construction,
Methodology for
environmental impacts, effects on land development, and
Determining the Economic
TCRP ‐ TRB 2012 effects on agglomeration economies. It is one of the first No
Development Impacts of
studies to look at the later, or so it claims. Does not focus on
Transit Project
business impacts
New Tool for
EstimatingEconomic
Impacts ofTransportation Focuses on highway expansion. Not applicable to impacts of
TRB 2012 No
Projects:Transportation changes to city streets.
Project Impact Case
Studies
Cars veering for parking spots or to double‐park force cyclists to
Parking and double‐
swerve into traffic. "Enforcement seems to be lacking when it
Valencia Street traffic parking are not and
Huet, Ellen 2012 comes to double‐parking in bike lanes along Valencia Street, No
poses risk to cyclist would not be issues on S
where bicyclists sometimes are forced to take potentially
Willamette.
dangerous evasive action."
The Relationship of
This article asks many useful questions: how does transpiration
Transportation Access and Presented at a
infrastructure affect delivery of product inputs, labor market
Connectivity to Local Alstadt et al 2011 conference, appears to No
access, and customer access. But the analysis is on a county‐
Economic Outcomes: A be unpublished.
level rather than a street or neighborhood level.
statistical Analysis
South Willamette Redesign: Literature Review ECONorthwest February 2014 16
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Washington's Complete
Streets and Main Street
Mostly advocacy and general description of what the WA
Highways Program: Case Nicholls et al 2011 No
Complete Streets program does.
Studies and Practice
Resource
American
Has excerpts about complete streets programs from several
Complete Streets Planning 2010 No
sources.
Association
Final Report for Secretary No empirics. Sites
Burk‐
Department of included are not
Kleinpeter, 2010 Summarizes the costs and benefits of complete streets. No
Transportation and comparable to S
Inc.
Development Willamette.
Evaluating Transportation
Mostly theoretical guidance on how to measure the economic
Economic Development Litman, Todd 2010 No
impacts of transportation projects.
Impacts
See other Litman articles. This is mostly about how to value
Generated Traffic and
Litman, Todd 2010 consumer surplus of transportation shifts and does not touch No
Induced Travel
on businesses impacts.
Maximizing the Economic
Returns of Road
Infrastructure Investment.
Chapter 3:The Relationship
Joynt, Hubert 2009 Theoretical guidance. No
Between Road
Infrastructure Investment
and Economic
Development
Focused on North Carolina's interstate highways. Found a
Economic Impact of Traffic significant cost per hour of delay for crashes, but this cost Not comparable to S
Khattak et al 2008 No
Incidents on Businesses varied by type of business. Did not focus on demand‐side Willamette.
delays, just supply‐side. Retail cost was $156/hr. of delay.
South Willamette Redesign: Literature Review ECONorthwest February 2014 17
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Makes the argument that Portlanders save money by not using
cars as frequently as others, which leaves them with more
Cortright ‐
Portland's Green Dividend 2007 money to spend in the local economy. Car and gas money also No
CEOs for Cities
leaves Oregon immediately. No other business impact
discussion.
Economic Impact of the Includes several case studies of public realm projects and their
ECOTEC 2007 No
Public Realm economic impacts in Europe.
Mostly non‐applicable ‐ cited in NYDOT 2013 paper ‐ but p. 59 If significant planting
New York City, New York
has a discussion of the effect that additional trees have on happens along S
Municipal Forest Resource Peper et al 2007 No
property values and other factors. People are willing to pay 3‐ Willamette then this can
Analysis
7% more for properties with ample trees versus no trees. add value to properties
Progress and Challenges in
the Application of
Weisbrod & Discussion paper on the interaction between transportation
Economic Analysis for 2007 No
Alstadt and economic modeling.
Transport Policy and
Decision Making
Curbing Cars: Shopping, Conducted 1,000 interviews of pedestrians and motorists.
Schaller Not comparable to S.
Parking and Pedestrian 2006 Concluded that most wanted less parking space and more No
Consulting Willamette.
Space in SoHo pedestrian space. Also asked about spending patterns.
Hawthorne drive in Athens Georgia failed traffic tests. "By 2015,
This article is about how a
a three‐lane design would cause longer than desirable traffic
Hawthorne may not pass specific context is not
Shearer, Lee 2005 delays ... although traffic delays also will be unacceptably long if No
three‐lane test suitable for a 3‐lane
the road remains four lanes..." because traffic is expected to
conversion.
increase from significantly by 2015.
Survey research to measure the impact of significant
The Economic Impact of Not applicable, but might
investment in bicycling infrastructure. Mostly focuses on
Investments in Bicycle Lawrie et al ‐ be useful in determining
2004 tourists and found that bicycle access was much of the reason No
Facilities: A Case Study of NCDOT the money cyclists bring
some tourists visited an area. Investment in bicycling
the Northern Outer Banks to an area.
infrastructure was found to pay dividends.
How Much Do You Lose
Focuses on crashes. Finds no significant impact of road diets on
When Your Road Goes on Huang et al 2003 No
crash rates.
a Diet?
South Willamette Redesign: Literature Review ECONorthwest February 2014 18
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Relevant to
Title Author(s) Year Summary Notes the Economic
Study?
Researches the traffic effects of 4‐3 lane conversion. Based on
Urban Minor Arterial Four‐ simulations, recommends that areas with peaks under 750
Lane Undivided to Three‐ vphpd will see few impacts. Those from 750‐875 require
Knapp et al 2003 No
Lane Conversion caution in implementing a conversion. The authors express a lot
Feasibility: An Update of concern for those above 875 vphpd. Most simulations had a
significant reduction in speeders.
May be a useful
Willamette Street Traffic McKenney Previous evaluation of improvement alternatives for same
2001 comparison to DKS No
Analysis Engineering stretch of Willamette
report.
A Comparative Analysis of Useful in comparing
USDOT ‐ Summarizes the trade‐offs between wide sidewalks and bike
Bicycle Lanes Versus Wide 1999 alternatives 3 and 5 of No
FHWA lanes.
Curb Lanes: Final Report DKS report.
PPS Right Sizing Case There's several case studies here. None address economics.
Studies They all address volumes, crashes, etc.
South Willamette Redesign: Literature Review ECONorthwest February 2014 19
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