Planning Commission
Regular MeetingEugene, OR · August 8, 2016
Agenda
AGENDA
Meeting Location:
Sloat Room—Atrium Building
Phone: 541-682-5481 99 W. 10th Avenue
www.eugene-or.gov/pc Eugene, OR 97401
The Eugene Planning Commission welcomes your interest in these agenda items. Feel free to come and go as
you please at any of the meetings. This meeting location is wheelchair-accessible. For the hearing impaired,
FM assistive-listening devices are available or an interpreter can be provided with 48 hour notice prior to the
meeting. Spanish-language interpretation will also be provided with 48 hour notice. To arrange for these
services, contact the Planning Division at 541-682-5675.
MONDAY, AUGUST 8, 2016 – REGULAR MEETING (11:30 a.m.)
11:30 a.m. I. PUBLIC COMMENT
The Planning Commission reserves 10 minutes at the beginning of this
meeting for public comment. The public may comment on any matter,
except for items scheduled for public hearing or public hearing items for
which the record has already closed. Generally, the time limit for public
comment is three minutes; however, the Planning Commission reserves the
option to reduce the time allowed each speaker based on the number of
people requesting to speak.
11:40 a.m. II. Planning Commission Elections
Lead Staff: Robin Hostick, 541-682-5507
robin.a.hostick@ci.eugene.or.us
12:00 p.m. III. Work Session: Envision Eugene
Lead Staff: Terri Harding, 541-682-5635
terri.l.harding@ci.eugene.or.us
1:00 p.m. IV. ITEMS FROM COMMISSION AND STAFF
A. Other Items from Commission
B. Other Items from Staff
C. Learning: How are we doing?
Commissioners: Steven Baker; John Barofsky; John Jaworski (Chair); Jeffrey Mills; Brianna Nicolello;
William Randall; Kristen Taylor (Vice Chair)
AGENDA ITEM SUMMARY
August 8, 2016
To: Eugene Planning Commission
From: Terri Harding, City of Eugene Planning Division
Subject: Envision Eugene UGB Adoption, Housing Strategies, and Public Engagement
ISSUE STATEMENT
Bringing together over five years of community input, research and analysis, public meetings and
revisions, the City of Eugene is preparing to adopt a new urban growth boundary (UGB). The
newest pieces of the plan include a Eugene-only UGB boundary line, draft comprehensive plan
policies to guide growth in Eugene, and options for accommodating our needed multi-family
housing over the next 20 years.
At this work session, the Planning Commission will have the opportunity to learn about and
discuss the latest information, including the City Council’s direction for which housing strategies
to move forward for further work, public review and comment.
The Planning Commission will also have the opportunity to discuss and comment on the
proposed public engagement plan for getting community feedback on the housing strategies.
BACKGROUND
The Eugene City Council discussed Envision Eugene and passed two motions at their July 20th
work session.
The key topics for discussion were the UGB, multi-family housing options, and public
engagement. These topics are summarized below, along with direction provided by the City
Council to move forward with further work and public outreach on the Tier 1, Tier 2 and corridor
strategies, and to proceed with the public engagement plan. The webcast is available here.
Housing Need and the UGB
Many decisions about how to manage expected population and job growth have already been
made (a timeline of Envision Eugene decisions is included in Attachment A). Determining how
Eugene will accommodate our multi-family housing needs is one of the final choices before we
can adopt a new UGB for Eugene. Oregon law requires all cities to explain how enough homes
and jobs for 20 years of population growth can happen inside a new UGB before it can be
adopted. We can fit all of our low density (e.g. single family homes), and all but about 1,600 of
our medium and high density (e.g. multifamily homes), on existing vacant and partially vacant
land around the city.
Our initial strategy for accommodating the final 1,600 multi-family homes was to increase
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redevelopment near corridors through area planning (community visioning, zoning code to
match the vision, and development incentives to build it). The South Willamette Special Area
Zone work was a pilot test of the area planning strategy. Community and City Council discussions
regarding zoning and livability in the South Willamette area raised concerns about implementing
the area planning strategy, both in South Willamette and city wide. For this reason, and because
Eugene needs to have all of our programs and tools for accommodating needed housing in place
before or at the same time the UGB is adopted, we need to decide on a different way to ensure
we have enough land for multifamily homes in order to adopt our new UGB.
Multifamily Housing Options
There are several workable options to choose from. City staff, consultants, and the Envision
Eugene Technical Resource Group (or TRG, volunteers who review and vet the accuracy of
staff’s work) have studied a wide range of strategies. They reviewed whether or not the
strategy can solve the problem and meet the intent of decisions the City Council has already
made. Many of the strategies have already been discussed over the course of the Envision
Eugene project, such as rezoning, UGB expansion, public investments and development
incentives. The full list of potential strategies is included as Attachment B.
The strategies address both high density housing and medium density housing. State law
requires cities to show how they will meet the need for homes in each of these categories. The
staff team and TRG found that the high density housing need – about 1,000 homes - can be met
by using tools the City Council has already put in place, such as development incentives, with a
focus on the downtown area.
That leaves the choice of how to find space for our medium density housing. About 600
medium density homes over 20 years, or about 30 homes per year across the whole city, still
need to be accommodated. That equals about 4% of our total housing need for the next 20
years (the other 96% is already taken care of by previous City Council decisions).
The list of options in Attachment B is meant to be as complete as possible. Some options,
however, rise to the top for a variety of reasons including previous Council direction, State
law requirements, and potential compatibility with neighborhoods across the city. Based on
our preliminary review, staff recommended that three ‘tier one’ strategies be the focus of
further study and public review. These ‘tier one’ options have the potential to take care of
our remaining housing need while supporting the City Council’s previous decisions as much as
possible. The first is the downtown redevelopment strategy for high density homes, and the
second and third strategies are two options for accommodating medium density homes, as
described below and in Attachment C.
Both medium density housing options below would effectively raise the density of new
development in medium-density zones above what we would otherwise expect to see.
Increased density is the result of any action that fits more housing inside the existing UGB.
We assume exceptions would be made to either option below to exempt small lots in
established neighborhoods from meeting these new requirements.
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MEDIUM DENSITY HOUSING OPTIONS - Remaining 600 Homes
OPTION A: Amend our zoning code to preserve land in multi-family zones for only attached
housing types.
Currently, single family homes are sometimes built on land zoned for multi-family use. Our code
currently allows this. This amendment would change our code to allow only attached housing
types on land already zoned1 for multi-family use. This would not re-zone any more land for
multi-family use, or increase the allowable density. The type of housing expected would be the
same as what we have historically seen on those zones, except single family would no longer be
allowed. By doing so, the expected, average density of new development in those zones would
rise from about 13.4 to 16.3 homes per acre. These numbers are preliminary estimates and will
change depending on how the Council chooses to craft the code.
OPTION B: Amend our zoning code to require a higher minimum density in the R-2 zone.
Currently, our allowed density range in our medium density (R-2) zone is 10-28 homes per net
acre. This option would change our minimum allowable density in the R-2 zone to about 13 or 14
homes per net acre, according to preliminary estimates. Single family homes would still be
allowed in the medium density residential zone, as they are currently, however the minimum
density of any new project in the R-2 zone would need to be higher. There are examples of single
family home projects in Eugene that already meet this minimum.
The City Council voted during their July 20th work session to forward all three Tier One
strategies (high density redevelopment in downtown, and both Options A and B for medium
density housing) for further work and public comment. In addition, the Council added the
corridor density option below:
Increase density along key corridors
Focusing development along key corridors is a core theme of Envision Eugene. To achieve
more housing than we’re already seeing, we must take some action to show that more
development is likely to occur. That means that implementing measures must be adopted
along with the UGB itself to demonstrate capacity for the remaining multi-family homes.
For example, the Council could choose to extend the Multiple Unit Property Tax Exemption
(MUPTE) boundary along one or more key corridors as an efficiency strategy supported by
technical and financial feasibility analysis.
The Council voted to have staff seek public comments on the above options, and also to seek
comments on the Tier 2 strategies outlined in Attachment C. Staff is preparing the outreach
materials, which include an information sheet on the options, a video, and a questionnaire.
1
Some properties in our medium density land supply are not zoned to match the Metro Plan designation of
Medium Density Residential. Analysis is underway to show the lots planned for MDR use but that have a
different zoning in place currently. Small lots (under half an acre) are proposed to be exempt from new code
regulations, regardless of any plan/zone conflicts.
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Public Engagement Approach
Public engagement has been a cornerstone of the Envision Eugene process. Public outreach
efforts made for Envision Eugene to-date are listed in Attachment D.
We firmly believe that an informed and involved public is essential to making good decisions,
and we take great care to provide the public with good, accurate information and convenient
ways to give input on important decisions. Our goal is to achieve meaningful, effective
engagement, where the public has had ample opportunity to weigh in before decisions are
made. The Planning Commission and its Public Involvement subcommittee are crucial means
of involving the public in growth management decisions that affect everyone. To that end, we
have proposed a public engagement plan for this final phase of the UGB adoption work
(Attachment F). The Planning Commission Public Involvement Subcommittee reviewed this
plan on July 11, and staff incorporated their suggestions.
At the work session, the City Council voted to approve the public engagement plan with two
additional suggestions, including attending an additional event and advertising engagement
opportunities through Eugene Area Radio Stations (EARS).
The Planning Commission is encouraged to participate in public events as each
Commissioner’s availability allows. The Public Involvement subcommittee will continue to
meet, and we will bring information to the full Commission as the public engagement plan is
implemented. Staff will include the Planning Commission when results of the public
engagement are summarized for the City Council in early October.
NEXT STEPS
A timeline of future public meetings and events for adopting our UGB is included in Attachment E.
Additional information is available on the Envision Eugene website at www.EnvisionEugene.org.
ATTACHMENTS
A. Envision Eugene Decision Process Diagram
B. Multi-family Housing Options List
C. Multi-family Housing Options – Council-directed Tiered List
D. Envision Eugene Outreach Summary 2010-2016
E. Envision Eugene UGB Adoption Timeline 2016-2017
F. Proposed Public Engagement Plan Summer/Fall 2016
FOR MORE INFORMATION
Contact Terri Harding at 541-682-5635, terri.l.harding@ci.eugene.or.us
Or Heather O’Donnell at 541-682-5488, heather.m.o’donnell@ci.eugene.or.us
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Attachment A
envision
EUGENE DECISION PROCESS
PUBLIC INPUT PRODUCTS DATES/DECISION
Listening Sessions Community Vision
2010-2012
Community Resource Group
Technical Resource Group
Community Forum Vision March 2011
Communitywide Workshops Envision Eugene Pillars,
Planning Commission Work Sessions
City Council Work Sessions
Preliminary Land Need Strategies and Tactics Accepted
by City Council
Preliminary Efficiency Measures
Preliminary Expansion Concepts
June 2012
Envision Eugene Recommendation
Approved & direction to move forward
Efficiency Measures on technical components Approved
by City Council
2013 Stakeholder Outreach Downtown/Mixed Use
Planning Commission Work Sessions July 2013 Adopted
Public Hearings Code Amendments by City Council
2012-2014
Owner/Resident Questionnaires, Workshops, Letters
Planning Commission Work Sessions
Technical Resource Group Residential Redesignation July 2014 Adopted
Public Hearings by City Council
2012-2014
Stakeholder Outreach
Technical Resource Group
Planning Commission Work Sessions
Employment and Industrial May 2014 Adopted
Open Houses
Public Hearings
Code Amendments by City Council
Stakeholder Outreach
2014-2015
Boards & Commissions
Technical Resource Group
City Council Work Sessions MUPTE Ordinance July 2015 Adopted
City Council Public Hearing Downtown boundary adopted,
review panel created by City Council
Technical Resource Group
2016 Planning Commission Work Sessions
Public Input Multi-Family Strategies TBD
Public Hearings
Technical Resource Group UGB Expansion
2010-2015
Planning Commission Work Sessions Jan. 2015
Direction from City Council on Jobs,
Forums, Open Houses
Newsletters, Surveys, Videos
Technical Analysis Parks & Schools expansion
City Council Work Sessions Supply, Demand, Expansion
July 2015
Direction from City Council on
Urban Growth Boundary housing regarding;
population forecast, no expansion,
Adoption Package additional housing commitments
Boards & Commissions
2015-2017
Planning Commission Work Sessions
Outreach & Input Opportunities Urban Growth Boundary TBD City Council Adoption
Public Hearings - Planning Commissions
Public Hearings - City Council & Lane County
Required Policies TBD Lane County Adoption
Board of Commissioners Monitoring Policies DLCD Acknowledgement
Comprehensive Plan
Boards & Commissions (Future Phases)
Outreach & Input Opportunities
Planning Commission Work Sessions TBD City Council Adoption
Public Hearings - Planning Commission
Public Hearings - City Council & Lane County Remaining Policies TBD Lane County Adoption
Board of Commissioners
DLCD Acknowledgement
Vision to Action Documents
(Future Phases)
Outreach & Input Opportunities
Planning Commission Work Sessions Community Vision, TBD City Council Approval
City Council Work Sessions
Urban Form & Action Plans
July 2016
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Attachment B
Multi‐family Housing Options
This list includes a range of options regarding strategies to provide space for the remaining multi‐family homes. They are categorized by actions to adjust our
general assumptions of housing development trends, actions that would make our land develop more efficiently in the future, or actions to expand the urban
growth boundary for multi‐family housing.
Current deficit: Medium Density Residential (MDR) land: 614 homes High Density Residential (HDR) land: 1,003 homes
Code or plan amendments Incentives
Multi‐family assumptions UGB strategies
efficiency strategies efficiency strategies
Persons per household Re‐designate ~54 acres to Reduce permit fees (SDCs or Expand for 614 MDR homes
(the number of persons MDR other fees) for certain Expand for 1,003 HDR homes
assumed per new household) Re‐designate ~47 acres to densities, housing types or in
Mix HDR certain locations
(The mix of new housing Increase minimum density Other incentives for certain
types, i.e. housing mix) requirement densities, housing types or in
Housing allocation Code amendment to certain locations
(the amount of each new preserve MDR for attached HDR Downtown
housing type that is allocated multi‐family housing types redevelopment strategy
to each plan designation) Create a transition zone that (financial incentives, project
Density promotes attached housing coordination, permit
(the number of new homes types facilitation, EWEB
that are assumed to be built Reduce the minimum lot size code/park/infrastructure)
per acre of land) requirement for duplexes Adopt MUPTE in more areas
Others? Reduce development Adopt tax increment
standards, e.g. parking financing in more districts
minimums
Require minimum number of
homes if building residential
in Commercial
Strategies not included because they may not increase capacity in Eugene: transfer of development rights, increase maximum densities
Derived from 12/15/15 Technical Resource Group materials
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Attachment C
Multi‐family Housing Options
Potential Multi‐family Housing Strategies Impact on Technical
per City Council Direction on July 20, 2016 deficit Feasibility
Tier 1 ‐ more in‐depth analysis:
High Density Residential (HDR) Downtown Redevelopment Strategy High High
(financial development incentives, project coordination, permit facilitation,
EWEB code/park/infrastructure)
OPTION A for Medium Density Housing: Amend the zoning code to preserve High High
Medium Density Residential (MDR) land for attached housing types only
OPTION B for Medium Density Housing: Amend the zoning code to require High High
single‐family detached developments on MDR land to achieve a higher
density
Strategy added by City Council
Increase density along key transportation corridors and in core commercial High Not
areas (for example, with financial development incentives such as the determined
Multiple Unit Property Tax Exemption)
Tier 2 ‐ analyzed but low technical feasibility:
Re‐designate land from one category to another a multi‐family or Not Low
commercial category that can accommodate the unmet need determined
Increase the minimum density required in the zoning code High Low
Expand the UGB to accommodate the unmet need High Low
Adjust a “baseline” multi‐family assumption that impacts how much High Low
housing demand or housing capacity we are assuming for the future
o Number of persons per household in each new home
o The mix of new housing types (i.e. single‐family vs. multi‐family)
o The amount of each housing type that is allocated to each type of
land use designation
o Density of new housing (number of homes per acre of land)
July 2016
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Attachment D
Envision Eugene
Summary of Public Engagement 2010‐2016
In addition to the events and opportunities summarized below, on‐going outreach and engagement
included website updates, social media updates, videos of project events and neighborhood outreach,
co‐sponsoring relevant national speakers, and various media outreach and coverage (radio, City Club on
radio, TV, newspapers).
Community Vision & Draft Recommendation
2010
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (6)
Feb.‐March Community listening sessions (over 200 people individually or in groups)
April UGB‐wide postcard mailed for Envision Eugene kick‐off
May 4 & 26 Envision Eugene kick‐off work shop meetings
June Student art project on Envision Eugene
June 2‐4 Community Resource Group workshop
June 23 Public Workshop
July 22 Community Resource Group meeting
August 10 Community Resource Group meeting
Sept. 14 Community Resource Group meeting
Sept. 29 Community Resource Group redevelopment tour
Oct. 12 Community Resource Group meeting
Oct. 28 Public open house and map room
Nov. 3 Community Resource Group meeting
Nov. 16 Community Resource Group meeting
Dec. 13 & 14 Community Resource Group meeting
2011
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (18)
Jan.‐Nov. Technical Resource Group meetings (24)
Jan. 13 Community Resource Group meeting
Jan. 20 Community Resource Group meeting
Jan. 25 Community Resource Group meeting
Feb. 1 Community Resource Group meeting
Feb. 3 Open house
Feb. 10 Open house
Feb. 22 Public Hearing on 2011 draft proposal
Feb.‐March Survey – 2011 draft proposal
March 20 Community Resource Group meeting
April 4 Public work shop
April 25 Public Hearing, City Council – 2011 draft proposal
June 11 Letter‐ initial contact to potential Residential Re‐designation areas
July 6 Open house
Aug. 3 Open house
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Attachment D
Sept. 7 Open house
Oct. 18 Property owner drop‐in session
Nov.‐Jan. On‐line open house
Nov. 14 Open House
Dec. 6 Open House
Draft Recommendation, Efficiency Measures, UGB Expansion/Land Capacity
2012
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (5)
Jan.‐May Technical Resource Group meetings (14)
Jan.‐Nov. Workshops (4) – Residential Re‐designation/ Crow Road
March 20 Community Resource Group meeting
March 20 Community Forum ‐ 2012 Draft Recommendation (Bethel)
April 2 Community Forum ‐ 2012 Draft Recommendation (Churchill)
April 5 Community Forum ‐ 2012 Draft Recommendation (Downtown)
April 10 Community Forum ‐ 2012 Draft Recommendation (Sheldon)
April 12 Community Forum ‐ 2012 Draft Recommendation (South Eugene)
April 17 Community Forum ‐ 2012 Draft Recommendation (River Road)
April‐May Survey ‐ 2012 Draft Recommendation
May 14 Public Hearing, City Council – 2012 Draft Recommendation
July‐Oct Letters, questionnaires – Residential Re‐designation
Oct. 21 Letter ‐ Employment & Industrial Code Amendments
Dec. 12 Open house ‐ Employment & Industrial Code Amendments
2013
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (11)
April‐Dec. Technical Resource Group meetings (5)
Stakeholder outreach ‐ Downtown/Mixed Use Code Amendments
Feb. 15 Letter ‐ Employment & Industrial Code Amendments (I‐1 areas)
March 4 Open house ‐ Employment & Industrial Code Amendments (I‐1 areas)
May 14 Public hearing, Planning Commission ‐ Downtown/Mixed Use Code
Amendments
June‐Aug Letters ‐ Residential Re‐designation
June 27 & 28 Meetings – Residential Re‐designation (Rest‐Haven)
July 15 Public hearing, City Council ‐ Downtown/Mixed Use Code Amendments
Nov. 19 Public hearing, Planning Commission ‐ Residential Re‐designation
Nov. 5 Public hearing, Planning Commission ‐ Employment & Industrial Code
Amendments
2014
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (7)
Jan.‐Dec. Technical Resource Group meetings (17)
Jan. On‐line survey ‐ UGB recommendation
Jan. 13 Open house ‐ UGB recommendation
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Attachment D
Feb. 19 Open house ‐ revised housing recommendation
May 5 Implementation Resource Group meeting
Stakeholder outreach – MUPTE (2013‐2014)
June 3 Public hearing, City Council & Board of Commissioners‐ Residential Re‐
designation
July 5 Implementation Resource Group meeting
April 21 Public hearing, Planning Commission‐ Employment & Industrial Code
Amendments
Nov. 3 Implementation Resource Group meeting
Nov. 14 Public Hearing, City Council ‐ MUPTE downtown boundary
Nov. 14 Meeting‐ UGB expansion (Bailey Hill)
Nov. 19 Meeting‐ UGB expansion (Crest‐Chambers)
Nov. 20 Meeting‐ UGB expansion (Bloomberg‐McVay)
UGB Expansion/Land Capacity, UGB Adoption Package, Multi‐family Housing Strategies
2015
EE newsletters sent to interested parties list
Presentations to various groups and stakeholders (9)
Jan.‐Dec. Technical Resource Group meetings (10)
March 31 Community Resource Group meeting
June 24 Meeting – UGB expansion (Clear Lake)
June 15 Public Hearing, City Council ‐ MUPTE downtown boundary
Ad hoc advisory group meetings ‐ UGB expansion (Clear Lake overlay zone)
Dec. 1 Letter – UGB expansion (Clear Lake overlay zone)
2016 to date
EE newsletters sent to interested parties list
Feb. Technical Resource Group meetings (2)
May Meetings‐ with sounding board of neighborhood representatives – UGB
adoption
* This is a summary of the major events, presentations, and Q & A opportunities. It may not be fully
exhaustive. Not included on this list are numerous updates to about 600 interested parties by email
newsletter, neighborhood or other newsletter articles, individual meetings, online information updates
and personal contacts.
This summary also does not include the numerous work sessions and updates provided to boards and
commissions, including; City Council, Planning Commission, Sustainability Commission, Housing Policy
Board, Historic Review Board, Human Rights Commission, Toxics Board, Bicycle and Pedestrian Advisory
Committee and the Lane County Board of Commissioners and Lane County Planning Commission.
PC Agenda - Page 10
Attachment E
Envision Eugene UGB Adoption Package Timeline
2016
MULTI-FAMILY OPTIONS UGB PACKAGE SUMMER EVENTS & OUTREACH, COMMUNITY OUTREACH
ANALYSIS MULTI-FAMILY OPTIONS VETTING & OUTREACH
PLANNING COMMISSION
SEE PUBLIC EVENTS @ EnvisionEugene.org
2016
JUNE JULY AUG SEPT OCT NOV DEC
11/9
Draft 1
UGB Adoption
Package
7/6 7/20 8/8 9/30 10/12 11/14
Eugene Eugene Eugene Eugene Eugene Eugene
City Council City Council Planning City Council City Council Planning Commission
Memo: Work Session Commission Memo: Work Session Update &
UGB Adoption Direction on Work Session Outreach Direction on Council Memo
and Multi-Family Public Summary Multi-Family 11/29
Options Outreach Strategies
Web DLCD Notice
& Findings
2017 FORMAL ADOPTION PROCESS & PUBLIC COMMENT
COMMUNITY OUTREACH ON UGB ADOPTION PACKAGE
PLANNING COMMISSION ELECTED OFFICIALS
2017
JAN FEB MAR APR MAY JUNE
Work Public Work Public Eugene’s
Deliberations Recommmendation Draft 2 Deliberations Action
Sessions Hearing Sessions Hearing
UGB Adoption
Package NEW UGB!
EUGENE AND LANE COUNTY PLANNING Planning Commission
Recommendation
CITY COUNCIL & BOARD OF COMMISSIONERS
COMMISSION HEARING PROCESS Draft
HEARING PROCESS
www.EnvisionEugene.org
Web
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Attachment F
Draft Public Engagement Plan for
UGB Adoption Package & Multi-family Housing Strategies
Summer/Fall 2016
Goals
Daylight the full range of public issues and concerns in time to discuss them and craft a well-
balanced Envision Eugene urban growth boundary (UGB) adoption package (Draft 1) for the
formal adoption process
Provide community members ample and convenient opportunities to learn about the UGB
adoption package and how to provide feedback
Obtain community members’ feedback on how well the adoption package reflects 5 years’ worth
of community input and issues identified throughout the Envision Eugene process, including the
seven pillars
Obtain community members‘ input and feedback on how well the multi-family housing strategies
meet the community’s needs
Ensure interested community members have the information they need, and convenient ways to
share this information with others
Incorporate community feedback into the draft adoption package to gain broad community
support to the greatest degree possible going into the adoption phase
Timing Engagement Activity
On-going EE newsletter- Weekly focus on one or more pieces of the UGB Adoption Package (~600
Email addresses)
On-going Social media- Facebook and twitter posts of events, EE newsletter links, relevant
information
On-going Comment log- to track and share all public comments
July Videos – post and share short videos on topics such as multi-family housing and UGB
expansion areas
July Website- updated with key pieces* of UGB adoption package and housing strategies,
questionnaire, and other information as needed
July Print and TV media contacts (Focus- UGB adoption and multi-family strategies)
July-Sept. Newspaper, Radio and website advertisements
EE Booth, game, handouts at city-wide events (Focus- project awareness, how to learn
more)
— Party in the Park in 4 neighborhoods: 7/14, 7/19, 8/9, 8/16
— Sunday Streets in 2 neighborhoods: 7/31, 9/25
— Bethel Family Fun Night: 8/11
— First Friday Downtown: 8/5, 9/2
July-Sept. Check-ins with interested community members and groups, present at neighborhood and
other existing group meetings as requested; work with partners to spread information
July-Sept. Check-ins with people and groups potentially affected by tier one and/or Council-identified
multi-family housing strategies: neighborhood groups, homebuilders, Chamber of
Commerce, Boards and Commissions, other interested parties
Aug.-Sept. Clear Lake/Bethel expansion area owners and interested parties letters and meetings
Aug.-Sept. Santa Clara expansion area nearby residents and interested parties letters and meetings
PC Agenda - Page 12
Sept. Open drop-in sessions, Atrium Building (Focus on key pieces of the UGB adoption package,
Planners available for specific questions)
Aug. Planning Commission work session; overview and themes of input received and logged,
public and Commission input on housing strategies
Sept/Oct. City Council work session; overview and themes of input received and logged, Council
decision on multifamily housing strategies
Nov. All pieces of UGB adoption package (including the key pieces* described below, plus Council-
identified housing strategies, technical appendices, and findings) on web
Nov. Updates as above; through EE newsletter, website, social media, print and TV media
contacts
Nov. Open drop-in session, Atrium Building (Focus- UGB adoption package; Planners available for
specific questions)
Nov. Planning Commission work session; public comment and update on full UGB adoption
package
Nov. Publication of Draft 1 of the UGB adoption package
*****Meetings or other outreach and engagement activities will be added to the above list as needed. Any
interested person can request a meeting, and we will work to adjust our engagement strategies to
respond to how well they are working. Public comment opportunities will continue throughout all phases
of the UGB adoption process.
Measures
A well-informed public is the cornerstone of good decision making. At the same time, participation is
voluntary. While no amount of outreach can inform and involve our community as much as we’d like, we
can learn and improve by measuring our efforts and adapting our approach. As part of the outreach plan,
staff will be tracking information such as media coverage, summer event intercept interviews, website
hits, video views, completed questionnaires, stakeholder meetings, and the e-newsletter open rate. We
will also seek feedback on how we are doing with community engagement. This information will be
provided to the Planning Commission and City Council.
* The key pieces of the UGB adoption package are: the Eugene specific UGB location, the expansion areas
and Clear Lake Overlay Zone, Envision Eugene comprehensive plan policies, multi-family housing options,
and the growth monitoring program.
July 13, 2016 draft pg. 2
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