Planning Commission
Regular MeetingEugene, OR · July 23, 2024
Agenda
AGENDA
Phone: 541-682-5481 Meeting Location:
www.eugene-or.gov/pc Virtual Meeting (Via Zoom)
(See How to Access this Meeting on next page)
The Eugene Planning Commission welcomes your interest in these agenda items. This Planning
Commission meeting is in virtual format without the ability for public comment. Members of the
public can watch or listen in using Zoom or phone in options. Information about online or other
options for access is available on the last page of this agenda.
For the hearing impaired, assistive-listening devices or an interpreter can be provided with 72-
hour notice prior to the meeting. Spanish-language interpretation may also be provided with
72-hour notice. These services may not be available during the Planning Commission meeting
based on service availability but may occur as a follow up service. To arrange for these
services, contact the Planning Division at 541-682-5675.
TUESDAY, July 23, 2024 – Regular Meeting 5:30 pm – 7:30 pm
Commissioners: Ken Beeson; Diane Behling; Tiffany Edwards (Chair); Lisa Fragala; Dan
Isaacson; Jason Lear (Vice Chair), Chris Ramey
The Commission will begin the meeting with the City’s Land Acknowledgement statement:
Since time immemorial the Kalapuya people have been the Indigenous stewards to our region,
building dynamic communities, maintaining balance with wildlife, and enacting sustainable land
practices. This land acknowledgement is a way of resisting the erasure of Indigenous histories and
to honor Native communities by inviting truth and reconciliation. Following treaties between 1851 and
1855, Kalapuya people were dispossessed of their Indigenous homeland by the United States
government and forcibly removed to the Coast Reservation in Western Oregon. As we consider the
impacts of colonization, we also acknowledge the strength and resiliency of displaced Indigenous
people. The City of Eugene is built within the traditional homelands known as Kalapuya Ilihi. Kalapuya
descendants are citizens of the Confederated Tribes of Grand Ronde Community of Oregon and the
Confederated Tribes of the Siletz Indians of Oregon, they continue to make contributions in our
communities here and across the lands. We express our respect for the inherent political sovereignty
of all federally recognized Tribal Nations and Indigenous people who live in the State of Oregon and
across the nation. Therefore, the Planning Commission recognizes that what we do today will affect
the many generations who will come after us.
A. WORK SESSION: URBAN GROWTH STRATEGIES PROJECT UPDATE
Staff: Terri Harding, 541-682-5635, THarding@eugene-or.gov
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B. ITEMS FROM COMMISSION AND STAFF
1. Items from Commission
2. Items from Staff
3. Learning: How are we doing
HOW TO ACCESS THE MEETING
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AGENDA ITEM SUMMARY
JULY 23, 2024
To: Eugene Planning Commission
From: Terri Harding, Principal Planner
Leah Rausch, Senior Planner
Stuart Warren, Associate Planner
Subject: Work Session: Urban Growth Strategies – Community Engagement Update
ACTION REQUESTED
At this work session, staff will provide the Planning Commission with an update on
implementation of the Community Engagement Plan for Urban Growth Strategies, included as
Attachment A. In their role serving as the City’s Committee for Citizen Involvement, the
Planning Commission is asked to provide feedback on ongoing and planned community
engagement activities.
BACKGROUND
Eugene has initiated a multi-year urban growth boundary (UGB) analysis update and
collaborative effort that integrates state-required urban growth planning, equitable community
engagement, and Council-directed policy work, which has been given the umbrella project
name of Urban Growth Strategies.
Urban Growth Strategies (UGS) builds off the Envision Eugene Community Vision to identify the
tools, actions, policies, and land needed for housing, jobs, and other urban uses in Eugene for
the next twenty years.
Urban Growth Strategies includes three key phases:
• Identify the needs and priorities of community members for housing, jobs, and access
to community resources in Eugene.
• Complete a technical analysis of land needed for jobs, housing, and other urban uses
(such as parks, schools, and infrastructure).
• Integrate the results of community engagement and technical analysis to create and
update the policies guiding land use planning in Eugene. Policy updates will include, but
are not limited to:
o Envision Eugene Comprehensive Plan Phase II
o Parcel-specific Land Use Designation Map
Much of Urban Growth Strategies implements new state mandates, including the Regional
Housing Needs Analysis (House Bill 2003 from 2019 legislative session), Oregon Housing Needs
Analysis, or OHNA (House Bill 2001 from 2023 legislative session), and Climate-Friendly and
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Equitable Communities (CFEC) requirements. Additional background information on Urban
Growth Strategies is available on the project webpage.
COMMUNITY ENGAGEMENT PLAN OVERVIEW
The UGS Community Engagement Plan (CEP) outlines the tools and strategies staff are using to
engage the Eugene community in Urban Growth Strategies, with a specific focus on reaching
people from underserved populations.
The plan builds on and advances the Envision Eugene Community Vision and includes a variety
of opportunities for the community to engage in Urban Growth Strategies. The CEP is designed
to reach a broad spectrum of community members and includes targeted outreach to engage
those most impacted by tools, actions and regulatory changes, people with relevant
experience, and subject-matter experts. The Planning Commission approved the CEP at their
February 13, 2024 work session.
COMMUNITY ENGAGEMENT ACTIVITIES
Since the approval of the CEP, City staff have started community engagement activities with the
general public, subject-matter experts, community members of color, and housing and human
services providers. Engagement activities completed as of June 30, 2024, are listed below,
following the order of Engagement Activities on page 7 of the CEP.
• Social Engagements: Staff coordinated with community collaborators to host the first
gathering with 29 Black, Indigenous, and People of Color (BIPOC) community members.
The group discussed housing needs and barriers to accessing housing. This event was
hosted at the Black Cultural Initiative.
• Working Groups: Staff hosted two meetings with housing and development
professionals to discuss housing needs, barriers to production, goals, and initial action
ideas for the Housing Production Strategy. A total of 45 unique stakeholders
participated across the two meetings, with many participating in both meetings.
• Individual or Small Group Interviews: Staff held nine informal interviews with City staff,
local developers, and housing partners to inform UGS community engagement activities
and the Housing Production Strategy. Additionally, Planning Division staff participated in
six group interviews reaching 37 individuals working for housing and human services
providers, led by the City’s Community Development Division for the dual purpose of
soliciting feedback on needs and priorities to inform both UGS and the 2025
Consolidated Plan update.
• Open House: On June 5, 2024, the Planning Division hosted a Community Open House
at the Farmer’s Market Pavilion with approximately 130-150 community members in
attendance. Engagement activities focused on housing needs and priorities, mixed-use
Centers, and Climate-Friendly Areas. Staff from other divisions participated to support
project engagement, as well as to share resources with the community including the
Consolidated Plan update, Building Decarbonization, the Housing Implementation
Pipeline, Downtown Priorities & Projects, Transportation Planning, Home Repair
Program, and Renter Protections.
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• Online Survey and Mapping Activity: In June 2024, community members participated in
an online survey and mapping activity informing planning for Centers and Climate-
Friendly Areas. As of July 9, 2024, 131 individuals completed the survey, and 270 entries
were submitted on the mapping activity by community members from across Eugene.
Both the survey and mapping activity will be open through at least the end of
September.
• Community Presentations and Tabling: With support from two graduate student
interns, Planning Division staff participated in four community-based events or tabling
opportunities to share information on Urban Growth Strategies. Project staff are
coordinating with community partners to participate in additional events throughout
the summer, with a priority placed on reaching underserved and underrepresented
community members. As of June 2024, staff participated in the following events:
o AARP Livable Communities Academy
o Eugene Pride Block Party and National HIV Testing Day
o First Fridays Communities of Color & Allies Network
o Osher Lifelong Learning Institute
• City Boards, Commissions, and Neighborhood Associations: Staff gave presentations on
Urban Growth Strategies to several staff and Council-advisory groups, including the
Youth Advisory Council, Sustainability Commission, and Active Transportation
Committee. Additionally, Planning Division staff are working closely with the City’s
Office of Equity and Community Engagement to share information with Neighborhood
Associations. Staff participated in two summer outreach events in the Bethel and
Harlow neighborhoods.
• Envision Eugene Technical Advisory Committee (EETAC): Staff presented to the EETAC
on three topics, including an overview of Urban Growth Strategies, Climate-Friendly
Areas and Redevelopment Analysis, and Land Use Designation Map methodology.
• Planning Commissions, City Council, and Lane County Board of Commissioners: Staff
presented at a joint meeting of the Eugene Planning Commission and City Council on
May 15, 2024, and to the Lane County Planning Commission on May 21, 2024. Staff also
provided three written project updates to share with the Planning Commissions, City
Council, Board of Commissioners, and general public, as well as through the EUG
Planning Newsletter. The most recent project update is available as Attachment B.
• Communications: In addition to regular written project updates, staff share updates
through the monthly EUG Planning Newsletter, other City newsletters, social media, on
the project webpage and Engage Eugene page, as well as the new City Newsroom. Staff
developed and distributed bilingual printed materials on UGS, Centers, and engagement
events with support from Office of Equity and Community Engagement staff.
NEXT STEPS
During this work session, staff will share upcoming planned engagement activities. Staff will ask
the Planning Commission to provide feedback on planned activities, opportunities to reach
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more and different audiences, and to refine implementation of the CEP. Specifically, staff is
looking for feedback on the following:
• Refined approach to community engagement on Climate-Friendly Areas, as detailed in
Attachment C
• Activities reaching underserved populations and key partners to advance more
equitable outcomes
ATTACHMENTS
A. Urban Growth Strategies Community Engagement Plan
B. Urban Growth Strategies Project Update – July 2024
C. Climate-Friendly Areas Engagement Approach (Snapshot)
FOR MORE INFORMATION
For more information regarding Urban Growth Strategies visit the project webpage or contact
staff directly:
Leah Rausch, Senior Planner Stuart Warren, Associate Planner
Telephone: (541) 682-5476 Telephone: (541) 682-5561
Staff E-Mail: lrausch@eugene-or.gov Staff E-Mail: swarren@eugene-or.gov
Page 6 of 24
Urban
Growth
Strategies
COMMUNITY
ENGAGEMENT
PLAN
Color Options
FEBRUARY 26, 2024 PREPARED BY:
Page 7 of 24
2-Color 1-Color Black
COMMUNITY ENGAGEMENT PLAN
Project Overview
Our homes are the foundations for our lives; they are places of shelter, safety, gathering, and comfort. Finding
a place to call home and earning enough to pay for rent or a mortgage is increasingly difficult in Eugene. Our
community is growing, and the City is working hard to support increased employment and housing affordability,
availability, and choice. To help address these issues, Eugene’s Urban Growth Strategies Project will identify the
tools, actions, policies, and land needed for the next twenty years to support job opportunities and housing in
Eugene.
Building off the Envision Eugene Community Vision, the project will evaluate the need for housing, jobs,
parks, infrastructure, schools, and other urban land uses, as well as what tools can help Eugene grow more
efficiently. This work will result in studies of what land is available in Eugene, updates to the Envision Eugene
Comprehensive Plan and other City plans and land use regulations, a parcel-specific Land Use Designation Map,
and an evaluation of whether there is a need to expand the Urban Growth Boundary (UGB).
The project will consider the following questions:
▸ How much will Eugene grow in the next 20 years and what types of housing and jobs will
city residents need?
▸ How can the City support better access to daily needs, such as groceries, schools,
parks, and transportation services?
▸ What can the City do to further fair and equitable access to housing, jobs, and other
community resources?
▸ How can the City encourage housing that is affordable and accessible to everyone,
including people experiencing homelessness, people with the lowest incomes, and
community members who have been marginalized?
▸ How can the City increase participation in decision-making, especially for community
members who are often left out of the discussions?
▸ What can the City do to support growth and sustainability of small businesses, as well
as ensure our mid-sized and larger businesses can grow?
▸ How can the City make progress on local climate action goals while also doing all of
the above?
Urban Growth Strategies is a collaborative effort
that integrates state-required urban growth
planning, equitable community engagement, and
City Council-directed policy work.
Page 8 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 1
Equitable Engagement Goals
This Community Engagement Plan serves as a guide to engaging
community members throughout the Urban Growth Strategies project.
The Plan:
▸ Outlines the goals of engagement, levels of involvement, and the principles that staff are
committed to during engagement
▸ Describes opportunities for people to engage in different phases of the project
▸ Details how different individuals and organizations can effectively participate and stay
informed
▸ Clarifies the City’s commitment to equitable community engagement
Through community engagement, community members will inform technical analysis and policy priorities to manage
growth in Eugene. Engagement activities will distill the technical outcomes of Urban Growth Strategies down to
understandable results and ask the public substantive questions at key decision points. The project team will
provide full public access to data outcomes, while also considering the capacity of the public to read complex
technical reports. Engagement materials will be understandable to the general public, and targeted outreach
will engage those most impacted by policies, people with relevant lived experience, and subject-matter experts.
Decision-makers will consider the outcomes of both the technical studies and community engagement.1
Level of
Goal
Involvement1
Project materials will be accessible and easy for the public to understand, and use
INFORM balanced, objective information to aid in understanding opportunities and solutions.
Tools, actions, and policies will be prioritized and refined based on public feedback
CONSULT and technical analysis.
Targeted outreach will involve working directly with expert stakeholders and
historically marginalized groups (identified in the Equity Section on page 9) to
INVOLVE ensure their feedback and concerns are understood and articulated within technical
analysis.
Planning Commissions, City Council, and the Board of County Commissioners will
EMPOWER consider the outcomes of both the technical analysis and community engagement in
their decision-making.
1 Based on the International Association of Public Participation (IAP2) Spectrum of Public Participation.
Page 9 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 2
Robust community involvement is a pillar of effective governance in Eugene.
The City of Eugene Values and Principles of Public Participation will guide the
project from start to finish:
▸ Build awareness: Strive for stakeholders, affected interests, and the public to be aware of the timeline,
process, intended outcomes, and decision-making structure and how it fits in with other City planning
processes.
▸ Center equity: Ensure that voices of historically marginalized community groups, particularly those
disproportionately harmed by past land use and transportation decisions, are engaged in ways that best meet
their unique needs.
▸ Foster understanding: Provide project information in ways that are accessible and relevant to a diversity of
stakeholders so that they can confidently and accurately provide input.
▸ Seek meaningful feedback: Work to identify how public participation efforts can have the greatest impact
within the requirements of the rules and related state laws.
▸ Demonstrate accountability: Be open to all ideas, critiques, comments, and praise, and report back on how
input has influenced the process and decisions and/or why it did not.
▸ Be consistent: Ensure the community engagement process is consistent with applicable state and federal laws
and requirements, and is sensitive to local policies, goals, and objectives.
▸ Be realistic: Acknowledge the limitations of funding, resources, and timeline for engagement activities and
design meaningful and focused input in areas where stakeholders can have the most impact.
Page 10 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 3
Activities and Timeline
The timeline below summarizes the phases, engagement opportunities, and major technical and policy products of
the Urban Growth Strategies Project. More detail on the engagement strategies and work included in each phase is
provided on the following pages. As the Project takes shape, staff will respond to additional engagement needs and
create outreach materials that detail opportunities to inform specific products.
2023 2024 2025 2026
Oct Jan April July Oct Jan April July Oct Jan April July Oct
Engagement 1. Initial Outreach
Phases 2. Needs, Strategies, and Priorities for Housing
3. Technical Analysis of Land Needs for Housing, Jobs, and Other Uses
4. Policy Outcomes
5. Adoption Process
Community Social Engagements
Engagement Working Groups
Working Groups
Opportunities2
Interviews
Open House Open House
Technical Advisory Committee
CFA Conversations
Planning Commission
City Council
Community Engagement Plan
Reports3
Redevelopment Analysis
Housing Production Strategy
Buildable Land Inventory
Housing Capacity Analysis
Economic Opportunities Analysis
Comprehensive Plan Policies
A star indicates
when draft
Land Use Designation Map
documents will
go to decision-
Adoption Process
makers
2 See pg 6 for details.
3 Reports will include a summary of relevant community engagement and input.
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Engagement Phases
1. Community Engagement Plan and Initial Outreach
This Community Engagement Plan will be reviewed and approved by the Eugene Planning Commission, serving as
the City’s Committee for Citizen Involvement. In advance of the first round of community engagement activities,
the project team will reach out to organizations representing key stakeholder groups to introduce the project,
understand their ideal outcomes, and ask how they would like to be involved in the activities outlined in this plan.
Pre-engagement conversations will involve community partners to collaboratively refine outreach strategies, with
a specific focus on effectively engaging historically marginalized communities and applying the City’s Racial Equity
and Accessibility Lens (REAL) to the project.
2. Needs, Strategies, and Priorities for Housing
The project team will reach out to a wide range of organizations, community leaders, and the general public
to gather views on current and future housing needs. Engagement will include broad communications with the
general public as well as specific engagement with historically marginalized communities. Activities will include an
open house, social engagements, interviews, community presentations, tabling targeting historically marginalized
community groups, and meetings with Working Groups and the Envision Eugene Technical Advisory Group.
During this timeframe, the following technical reports will inform the community engagement and build off of
the City’s past efforts—such as Middle Housing, Downtown Priorities, and Urban Renewal—to provide housing
affordable to all income levels:
▸ Housing Production Strategy: A range of priority tools, actions, and policies to meet housing needs
in Eugene. Also includes changes that help to use land more efficiently for housing and jobs, including
Climate-Friendly Areas designation.
▸ Redevelopment Analysis: An analysis of targeted study areas to estimate redevelopment potential and
incentives for mixed-use development.
3. Technical Analysis of Land Needs for Housing, Jobs, and Other Uses
Technical analysis will show whether Eugene currently has enough land within its urban area to accommodate
existing and future housing and employment needs. The analysis will explore how changes to land use tools,
programs, and regulations may help to address unmet land needs. Community engagement strategies will
build on the strong foundation developed during each phase, and engagement outcomes will inform Planning
Commission recommendations and City Council decisions. Technical reports for this phase include:
▸ Buildable Lands Inventory: An assessment of the supply and development capacity of land within
Eugene’s current Urban Growth Boundary.
▸ Land Supply Studies:
• Housing Capacity Analysis: An analysis of the current and future (20-year) demand for housing in
Eugene across a range of prices, rent levels, locations, housing types, and densities. This analysis
will provide data for an updated Residential Land Supply Study.
• Economic Opportunities Analysis: An assessment of Eugene’s economic trends, economic
development potential, forecasted employment growth, and needs for future economic growth. This
analysis will provide data for an updated Employment Land Supply Study.
Page 12 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 5
▸ UGB Evaluation: This work will result in an evaluation of whether Eugene’s Urban Growth Boundary needs
to be expanded to meet land needs over the next twenty years. This evaluation will consider the findings
from the technical analyses to understand and quantify the land needs, as well as the expected impacts of
land use efficiency measures to meet those needs within the current UGB.
State-level policy decisions occurring in 2025 will inform the Housing Capacity Analysis, the Housing Production
Strategy, and the Urban Growth Boundary Evaluation.
4. Policy Outcomes
Community engagement and technical analysis will inform both new and updated policies guiding land use
planning in Eugene, including:
▸ Envision Eugene Comprehensive Plan Phase II: Comprehensive Plan updates will include the completed
land supply studies, possible adjustments to Eugene’s UGB, and policies to reflect land needs and
implement priority tools, actions, and policies. New policy chapters will include Housing, Compact
Development, Community Engagement, and Community Health.
▸ Land Use Designation Map: This parcel-specific map will clarify and define land use designations and
policies for land within Eugene’s UGB.
▸ Land Use Code and Other Adopted Plans: Other changes may be necessary to implement the outcomes
of community engagement and technical analysis, including amendments to the Eugene Land Use Code,
Eugene-Springfield Metropolitan General Plan, and other plans as needed.
5. Adoption Process for Urban Growth Strategies
Throughout the course of the project, the project team will conduct active outreach and listen to a wide variety
of views. Regular updates to decision-makers will include community engagement summaries to provide insights
on key takeaways as well as perspectives of specific groups and individuals significantly impacted by outcomes.
Summaries will highlight the voices of historically marginalized communities. The basic decision process includes:
1. Staff provides reports and recommendations to the Eugene Planning Commission.
2. The Planning Commission considers the reports and recommendations, notifies residents and holds a
Public Hearing, provides additional insights, and makes recommendations to the Eugene City Council.
3. Council notifies residents, holds a final Public Hearing, and makes a final decision, directing staff to
implement the actions.
Some work will be co-adopted by the Eugene City Council and Lane County Board of Commissioners. Staff will
also provide regular updates to the Lane County Planning Commission and Board of Commissioners on those
project components.
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Engagement Activities
Throughout the project, small- and large-group conversations will provide the opportunity to connect with specific
communities, listen deeply, and work together to formulate solutions:
▸ Social Engagements will be held early in the process to recruit participants to future meetings and gather
input, and later in the project to share findings and draft recommendations. The events will be geared
toward youth/students and Black, Indigenous, and people of color. Key factors in a successful event
include venue, timeframe, collaborators, meeting materials, agenda, and communication networks.
▸ Working Groups will meet throughout the course of the project to identify issues and evaluate policies
related to housing and employment opportunities. A core group representing key stakeholders will connect
through the course of the project and be augmented by individuals with specific knowledge based on
the Working Group meeting topic. Topics may include housing needs for Eugene over the next 20 years,
economic trends and employment land needs, strategies to address housing and employment needs, and
citywide policies establishing housing, compact development, community engagement, and community
health priorities.
▸ Individual or Small Group Interviews with key stakeholders not able to join the Working Group meetings
will help answer important questions at specific points in the process. Interviews may also be held as a
follow-up to participation in Social Engagements.
▸ In-Person and Virtual Open Houses will be held at decision milestones and serve as a key strategy
to share information with the public about multiple City projects and gather input for Urban Growth
Strategies. The City will broadcast to the general public and design specific outreach to historically
marginalized communities such as Spanish speakers; low- and extremely low-income residents; youth;
renters; and lesbian, gay, bisexual, transgender, and queer (LGBTQ+) community members.
▸ Online Surveys will be widely distributed throughout the community. Spanish-speaking input will be
solicited through direct outreach with Spanish-speaking staff during events and interviews. Printed surveys
will be available on request and at outreach events.
▸ Community Presentations and Tabling. The project team will be available to participate in community
or neighborhood events and present to community groups about the project and intended outcomes.
Given limited time and resources, staff will prioritize participating in events and engagements that reach
historically marginalized community groups that may not participate in other outreach events like open
houses.
▸ Climate-Friendly Area (CFA) Conversations will engage people in or near their neighborhoods and focus
on understanding potential impacts and opportunities specific to where people live and work. These
conversations will also focus on City efforts to address climate change and implement the Climate-Friendly
and Equitable Communities work, specifically designating Climate-Friendly Areas across the city. Hosted in
accessible and welcoming community spaces, potentially in partnership with a community group or service
organization, these events will target people who might not attend a public meeting or citywide event.
▸ City Boards, Commissions, and Neighborhood Associations will engage at key points in the project to
provide policy feedback, ask questions, and share the project and other engagement opportunities with
their networks. In addition to groups in the bullets below, the project will also engage the Sustainability
Commission, Human Rights Commission, Active Transportation Committee, and the Mayor’s Youth Advisory
Council.
▸ Envision Eugene Technical Advisory Committee (EETAC) will provide feedback to staff on technical
aspects of the project at key milestones.
Page 14 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 7
▸ Eugene Planning Commission provides policy direction and makes a recommendation to City Council.
▸ Eugene City Council Sessions will provide policy direction and decision-making for the project.
▸ Lane County Planning Commission will provide policy direction and make a recommendation to the
Board of Commissioners for the Envision Eugene Comprehensive Plan and Land Use Designation Map
components of the project, and other project work as needed, that will be co-adopted with the City of Eugene.
▸ Board of Commissioners Sessions will provide policy direction and decision-making for the Envision
Eugene Comprehensive Plan and Land Use Designation Map components of the project, and other project
work as needed, that will be co adopted with the City of Eugene.
Communication Tools
The project team will use a variety of communication tools to share
information about the project and provide updates about community
engagement opportunities.
▸ Webpage: The project webpage will be updated regularly and include:
• Homepage with basic project description, upcoming events/meetings/surveys, public comment
method, and links to the Engage Eugene page which will include an email update sign-up link.
• Links to background documents, technical reports that include community engagement summaries,
and other project-specific webpages.
• Archived project materials, including project flyers and meeting materials.
• Webpage in Spanish, with a dedicated URL. The page will include a project description, open house
invitations, and information about how to engage.
▸ Public Communications List: The project will be proactive in creating a list of interested residents, sending
out a welcome email, and offering to inform and invite throughout the project. In addition, staff will request
that related projects and groups share the email updates and invites with their interested parties lists.
▸ E-Updates: While younger residents rely on social media, the older set still benefits from receiving
information via email. Email update timing will focus on meeting invites, surveys, and outcome follow-up.
▸ Social Media: Content for social media will be informed by the email updates, but reformatted to fit the
parameters of Facebook and Instagram.
▸ Online Resources: The project team will provide additional interactive online resources as appropriate,
potentially including informational webinars and virtual open houses. These additional materials may be
used to help the public understand the context and purpose of certain project components, as well as see
the impact of policy decisions through maps and pictures.
▸ Printed Materials: Flyers announcing the open houses and surveys will be bilingual (English and Spanish)
and posted at venues frequented by people without computers, such as libraries, parks, and social service
agencies.
▸ Direct Mailings: Mailings will be targeted to residents and property owners who may be impacted by
certain policy decisions or clarifications, such as to the land use designation map, and will provide an
opportunity to learn more about proposed changes, ask questions, and weigh in. Mailings will direct
community members to a specific platform to learn more—either an online informational session, open
house, conversation with staff, or other tool. Other needs for direct mailings may be identified, including as a
part of the formal adoption process as outlined in Eugene’s Land Use Code requirements for public notice.
Page 15 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 8
Equity
Decades of discriminatory housing and land exclusion policies have kept communities of color, especially Black
individuals, from opportunities to build generational wealth and access affordable and quality housing near
schools, grocery stores, jobs, transportation, and clean air and water. These harmful policies from the past are
still felt in Eugene today.
Addressing housing needs goes beyond estimating the number of needed units or stabilizing housing costs.
Historically marginalized community groups often face challenges in securing safe, accessible, and affordable
housing in the community of their choice due to unfair historic policies, practices, and institutional barriers for
marginalized groups. This project considers the following groups as historically marginalized: Black, Indigenous,
and people of color; immigrants; people with limited English proficiency; people with disabilities; people without
stable housing; people experiencing houselessness; low, extremely low, and moderate-income households;
single-parents; seniors; youth; renters; students; veterans; and lesbian, gay, bisexual, transgender, and queer
(LGBTQ+) community members.
The project will advance the following equitable outcomes:
▸ Production — Encourage a vibrant housing market in Eugene that offers plenty of housing options, both
existing and new.
▸ Affordability — Work to stabilize the cost of buying or renting homes, whether they are market-rate,
moderate-income, or subsidized affordable housing.
▸ Choice — Support the production of different types of housing, with diverse characteristics and
locations.
▸ Access — Facilitate equitable access to community resources for all residents, including stable housing,
living wage jobs, walkable neighborhoods, parks, participation in local decision-making, daily services
like groceries and pharmacies, and more.
▸ Fair Housing — This project will work to affirmatively further fair housing and minimize the risk of
housing displacement of people vulnerable to systemic racism and bias, which often stems from public
investments and development/redevelopment. Housing displacement is a real and impactful risk from
any effort to redevelop or otherwise increase the intensity of development in an area.
While much of Urban Growth Strategies is
focused on increasing housing production,
affordability, choice, and access to community
resources, there are also important
elements aimed at promoting living wage job
opportunities and economic development.
Business and job growth contribute to
increased incomes and economic stability for
the residents of Eugene. Economic opportunity
planning also requires the evaluation of
tradeoffs and balancing policies to determine
how economic growth can lead to overall gains
in community well-being.
Page 16 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 9
Interested and Impacted Communities and
Organizations
The project team will tailor outreach to the type of meeting or event, listen to a wide variety of views, incorporate
ideas, and craft recommendations for decision-makers. For example, Open Houses will be widely advertised
throughout the community, while the Working Group and interview invites will be tailored to individuals with lived
experience and/or work background in the meeting topic.
The project will focus on outreach to individuals and groups affiliated with historically marginalized communities
and those significantly impacted by project outcomes. Areas of interest include housing (market rate, affordable
housing for low- and moderate-income households, transitional), business, development, climate change, parks,
social services, and economic development. Below is a preliminary list of the types of groups that will be invited
to participate in the project. Groups will be added throughout the engagement process.
▸ Community and Faith-based Organizations
▸ Local groups connecting or serving historically marginalized communities
▸ Housing and Human Services Providers
▸ Healthcare Providers
▸ Neighborhood Associations and Area-based Organizations
▸ Housing and Tenant Advocacy
Organizations
▸ Affordable, Workforce, and Market-
rate Housing Developers
▸ Real Estate, Design, Planning and
Building Professionals
▸ School Districts and Education
Service Providers
▸ Local Businesses
▸ Business & Professional
Organizations
▸ Groups connected to housing,
sustainability, economy,
transportation, and topics relevant
to the project
This project is funded by Oregon general fund dollars through the Department of Land Conservation and Development and the Transportation
Growth Management Program. The contents of this document do not necessarily reflect the views or policies of the State of Oregon.
For more information, contact
LEAH RAUSCH
Associate Planner, City of Eugene Planning Division
541-682-5476
lrausch@eugene-or.gov
Page 17 of 24 URBAN GROWTH STRATEGIES — Community Engagement Plan 10
July 2024 Project Update
In an ongoing eƯort to implement the Envision Eugene Community Vision, Urban Growth
Strategies will identify the tools, actions, policies, and land needed for the next 20 years to support
housing and living wage jobs. This City of Eugene led project is a collaborative eƯort that integrates
state-required urban growth planning, equitable community engagement, and City Council-
directed policy work.
This regular update will provide relevant project information, milestones, and upcoming
opportunities for engagement. The best way to stay involved is to follow the project on Engage
Eugene and sign up for the EUG Planning Newsletter for monthly updates on Urban Growth
Strategies and other relevant planning work.
For July 2024, project updates include:
• Centers and Climate-Friendly Areas (CFA)
• Centers Survey and Mapping Activity
• Housing and Urban Growth Community Open House
• Urban Growth Strategies in the Community
• Recent and Upcoming Public Meetings
Centers and Climate-Friendly Areas
The City’s community vision calls for focusing future growth and investment in and near mixed-use
centers to increase access to essential goods and services for all residents. Mixed-use centers are
intended to provide convenient access to daily needs, such as housing, jobs, groceries, parks,
schools, and services. They also range in size and activity level, from downtown Eugene to smaller
neighborhood centers.
URBAN GROW TH STRATEGIES | JULY 2024 PROJECT UPDATE | PAGE 1 OF 5
Page 18 of 24
Climate-Friendly Areas are a type of center, directed by state administrative rules, that will play a
crucial role in reducing dependence on cars, lowering household transportation costs, and
decreasing pollution by keeping goods and services close together and near housing. By
strategically focusing on these centers, Eugene can become an even more thriving, lively, and
inclusive city that meets the needs of all its residents.
Urban Growth Strategies will evaluate the tools, actions, and strategies to help Eugene support
existing Centers and create new ones. Learn more about Centers here (en español).
Centers: Places to Live, Work, Shop & Play – Survey and Mapping Activity
To inform planning for Centers and Climate-
Friendly Areas, the Planning Division designed
and released a community-wide online survey
and interactive mapping activity. Both
engagement opportunities ask respondents
about their ability to access goods and services
and about the types of goods and services they
wish they had within a short trip from home. The
survey also asks respondents to identify future
locations of Climate-Friendly Areas.
A snapshot of the Centers Mapping Activity responses.
Both the survey and mapping activity were published in early June 2024. As of July 9, 2024, 131
individuals completed the survey, and 270 entries were submitted on the mapping activity. Both the
survey and mapping activity will be open through at least the end of September.
A few preliminary takeaways from the survey are:
• The most common goods and services respondents have access to within a short distance
from home are parks and open spaces, restaurants, cafes, or bars, and grocery stores or
markets.
• The most commonly desired goods and services respondents wanted within a short trip
from their homes were specialty stores (e.g., hardware, clothing, etc.), restaurants, cafes, or
bars, and medical facilities.
• About 67% of respondents indicated that they live within a short trip to a center and about
24% indicated that they did not (about 9% of respondents indicated they were unsure).
• So far, the three most commonly selected future locations for Climate-Friendly Areas were
(Note: the survey did not ask why respondents made the following selections):
o Downtown Core: central downtown business district
o 6th/7th Avenue: commercial corridor west of downtown Eugene
o South Willamette: commercial area in south Eugene near Amazon Park
A few early observations about the mapping activity worth mentioning are:
• Most responses (so far) are located around downtown and south Eugene.
• Respondents in south Eugene appear to have better access to goods and services when
compared to responses in other areas of Eugene.
URBAN GROW TH STRATEGIES | JULY 2024 PROJECT UPDATE | PAGE 2 OF 5
Page 19 of 24
• StaƯ are working to increase outreach in areas underrepresented in the mapping activity.
Mapping activity responses to date can be viewed here - or add your own responses to the map!
As a thank you for participating in the survey, participants can be entered to win one of eight $25 gift
cards to the Lane County Farmer’s Market. Please share the survey and mapping activity with your
friends, colleagues, and family.
Housing & Urban Growth Community Open House
On Wednesday, June 5, 2024, the City of Eugene
hosted a community open house at the Farmer’s
Market Pavilion. During the event, nearly 150
community members had the opportunity to share
their thoughts on community needs and priorities
for housing, mixed-use centers, future urban
growth, and other ongoing City projects.
Stations were set-up throughout the Pavilion for
participants to share their thoughts and engage in
dialogue with staƯ on the various components of
Members of the community and City staƯ discuss
Urban Growth Strategies that are currently Urban Growth Strategies and other City projects during
underway (additional components such as the Community Open House.
employment planning will pick up steam later). These stations included:
• Housing Needs and Priorities: To inform the Housing Production Strategy (HPS), an 8-year
adopted work plan to meet housing needs in Eugene, participants shared their perspectives
on housing needs in the community. They answered specific questions, reviewed data on
local housing needs, and responded to draft goals for the HPS.
• Mixed-Use Centers Mapping Activity: Participants engaged in a mapping activity to
identify areas in the community that have walkable centers that allow residents to meet
their daily needs with less vehicle trips.
The mapping activity will inform policies
to focus growth near mixed-use Centers
and determine where future Centers are
needed to provide goods and services
closer to more peoples’ doorsteps. This
work will inform Phase II of the Envision
Eugene Comprehensive Plan, which
includes new chapters related to
compact development, housing,
community health, public facilities, and
community engagement. Community members participating in the mapping activity.
• Climate-Friendly Areas: Urban Growth Strategies includes choosing Climate-Friendly
Areas (CFAs), a state designation for Centers with a mixture of high-density housing, jobs,
businesses, and services. These areas are served, or planned for service, by high quality
URBAN GROW TH STRATEGIES | JULY 2024 PROJECT UPDATE | PAGE 3 OF 5
Page 20 of 24
walking, biking, and transit infrastructure to provide frequent and convenient connections
to key destinations within the city and region. Participants voted on their top areas across
the city for CFA designation. Input received from the community will be considered along
with technical analysis and State requirements when prioritizing the selection of CFAs.
• Land Use Designation Map: The work to complete and adopt the Envision Eugene
Comprehensive Plan includes creating a parcel-specific Land Use Designation Map for all
land within Eugene’s Urban Growth Boundary. This project will clarify land use designations
shown on the Metro Plan Diagram to improve the accuracy of the map at the individual
property level. The new parcel-specific map will provide more clarity about how land can be
developed in the future and make it easier to monitor Eugene’s buildable land supply and
development trends through the Growth Monitoring Program.
Other City departments also shared resources
and information on a wide range of topics –
renter assistance, community public safety,
waste prevention, and more.
The full summary of the Community Open House
is available here.
Urban Growth Strategies in the
Community
Transportation Planning staƯ discuss downtown
The Planning Division is excited to announce its construction projects with community members.
active participation in a series of community
engagement events throughout the summer! The
goal is to connect with residents, listen to
community needs and priorities, and gather
valuable input that will inform future planning
decisions. As part of the Urban Growth Strategies
community engagement plan, engagement
activities this summer focus on collecting
feedback on the community’s needs and
priorities for housing.
Planning Division staƯ talking with community members at
In June, the City of Eugene’s Planning Division the "We are Bethel" event.
participated in events hosted by Bethel and Harlow neighbors, HIV Alliance, and AARP.
In July, project staƯ are participating in the following events – come say hello and take the
opportunity to inform Urban Growth Strategies work!
• July 16: Far West Neighbors Picnic
• July 20: Noche Cultural
• July 21: Pride at the Whiteaker Community Market
Is your organization or community hosting an upcoming event? Contact Leah Rausch to coordinate
on future conversations on housing and other community priorities!
URBAN GROW TH STRATEGIES | JULY 2024 PROJECT UPDATE | PAGE 4 OF 5
Page 21 of 24
Recent Public Meetings
Joint City Council and Planning Commission Work Session
On May 15, 2024, the Eugene City Council and Planning
Commission held a joint work session to hear information
on projects that will be coming to the Planning Commission
and City Council over the next few years, with a focus on
Urban Growth Strategies. The Planning Division
appreciated the opportunity to provide additional
information to both bodies on this important work. Watch
the recorded meeting here.
Lane County Planning Commission Work Session
On May 21, 2024, staƯ from City of Eugene Planning Division presented an Urban Growth Strategies
overview to the Lane County Planning Commission. The work session was a great opportunity to
provide information on Urban Growth Strategies and receive feedback and suggestions from
commissioners. Watch the recorded meeting here.
Upcoming Public Meetings
Envision Eugene Technical Advisory Committee
On July 18, 2024, the Envision Eugene Technical Advisory Committee (EETAC) will discuss the
results on an analysis of selected study areas for mixed-use and high-density residential
development potential. The (re)development analysis results will inform the selection of Climate-
Friendly Areas, as well as other policy tools as a part of Urban Growth Strategies. A Climate-
Friendly Area is a mixed-use area that has, or is planned to have, a mixture of high-density housing,
jobs, businesses, and services. Find information on how to view the meeting here.
Eugene Planning Commission
On July 23, 2024, the Planning Division will provide an update to the Eugene Planning Commission
on community engagement activities for Urban Growth Strategies. The update will include a
summary of recent engagement activities, an overview of the currently open survey and mapping
activity, and a discussion of next steps for engagement. Find information on how to view the
meeting here.
For More Information
Visit the project webpage at www.eugene-or.gov/UrbanGrowth or follow the project on Engage
Eugene at engage.eugene-or.gov/Urban-Growth-Strategies. StaƯ contacts include:
Leah Rausch Stuart Warren Zoli Gaudin-Dalton
Urban Growth Strategies Comprehensive Plan Land Use Designation Map
LRausch@eugene-or.gov SWarren@eugene-or.gov AGaudin-Dalton@eugene-or.gov
541-682-5476 541-682-5561 541-682-5461
URBAN GROW TH STRATEGIES | JULY 2024 PROJECT UPDATE | PAGE 5 OF 5
Page 22 of 24
Climate-Friendly Areas Community Engagement Approach Snapshot
The table below provides a snapshot of a revised approach to community engagement for the designation of Climate-Friendly Areas
(CFA). This is a more specific approach than what is detailed in the Community Engagement Approach developed as a part of the CFA
Study. During the work session, staff will discuss emerging and refined tactics, noted in orange text below.
Phase Audience Engagement Objective Key Questions Tactics
Mixed-use Centers General Public, Socialize the concept of • Where are current Centers? • Survey
Concepts & Info some targeted mixed-use centers at • Where should future Centers • Mapping Activity
Sharing outreach different scales, including be? • Open House(s)
Climate-Friendly Areas. • What are the most important • Webinar
considerations in designating • Social Eng. #1
future Centers and/or CFAs? • Tabling
• Youth Interviews
Community General Public, Identify the most promising • What is your top priorities for • Survey
Priorities some targeted option for Climate-Friendly future CFAs? • Open House(s)
outreach Areas based on broad • Did we miss any areas you • Webinar
community feedback. think should be considered? • Tabling
• How does your top option • Boards,
advance Eugene’s community Commissions,
priorities? Neighborhoods
Redevelopment Housing and Identify the most promising • Which possible CFAs are most • Working Groups
Potential development Climate-Friendly Areas based likely to develop/redevelop • EETAC
stakeholders on development and with higher-density residential
redevelopment potential. and mixed uses?
• What other policy tools can
incentivize development?
Benefits & Burdens Underserved Clarify the potential benefits • How does each scenario • Interviews
communities and burdens of Climate- potentially benefit • Listening Sessions
Friendly Areas designation, underserved communities? • Social Eng. #2
with a focus on impacts to • Equity Advisory
underserved populations. Panel
Page 23 of 24
Phase Audience Engagement Objective Key Questions Tactics
• How does each scenario • Multi-media
potentially burden
underserved communities?
• Which CFA scenarios provide
better, more equitable
outcomes?
Displacement Housing and Identify strategies to avoid, • For populations that may be • Working Groups
Mitigation & Housing development minimize, or mitigate disproportionately affected by • Equity Advisory
Production stakeholders, burdens, including changing development Panel
Strategies Underserved displacement risk, through patterns, what strategies or • Social Eng. #3
Communities other Urban Growth actions should the City
Strategies work. consider to mitigate potential
displacement?
Page 24 of 24
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