Economic Development Authority
Regular MeetingFalls Church, VA · March 8, 2022
Minutes
Economic Development Meeting Minutes
Tuesday, March 8th 2022 7:00 pm
Viget Offices 105 W Broad St, Falls Church VA
1. Call to Order
2. Reading of Virtual Meeting Notice
3. Roll Call:
EDA Members Present: Jim Coyle, Sandra Kiersz, Chair Bob Young, Vice Chair Brian
Williams, Matthew Quinn, Edward Saltzberg, Ross Litkenhous
Student Liaisons Absent: Rex Crespin, Miles Pierre, Alex Lacroix
City Staff Present: Jim Snyder, Val Weiner, Becky Witsman, Cindy Mester, Wyatt Shields
Public attendees: Letty Hardi, Phil Duncan, Mayor Tarter
4. Approval of March 1st Meeting Minutes:
https://www.fallschurchva.gov/DocumentCenter/View/15871/DRAFT-Economic-
Development-March-1-Meeting-Minutes
Jim Coyle motioned to approve the March 1 minutes, seconded by Sandy Kiersz. Unanimous
approval.
5. Approval of updated Electronic Participation Policy:
https://www.fallschurchva.gov/DocumentCenter/View/15870/March-2022-EDA-policy-
template-for-boards-and-commissions-electronic-participation
Jim Coyle motioned to approve temporary resolution 22-01 updated electronic participation
policy, seconded by Ross Litkenhous.
Resolution 22-01___
Whereas, the members of the Economic Development Authority of the City of Falls Church,
Virginia serve in that capacity [on a volunteer basis] at the same time they hold other jobs
and have other obligations; and
Whereas, Virginia Code section 2.2-3708.2 permits members of public bodies to participate
in the meetings of those bodies from remote locations that are not open to the public, through
electronic means, and on a limited basis; and
1
Whereas the Economic Development Authority finds that it is important for all members of
Economic Development Authority to participate in Economic Development Authority
meetings to the maximum extent possible, to represent the citizens of the City.
Now, therefore, the Economic Development Authority of the City of Falls Church, Virginia
adopts the attached “CITY OF FALLS CHURCH Economic Development Authority
POLICY ON PARTICIPATION IN MEETINGS THROUGH ELECTRONIC MEANS.”
6. Start of Economic Development Authority Retreat:
2021 Year in Review
Included a prioritization matrix of the EDA work items as staff by EDO and divided into four
slides according to high/low effort and high/low impact.
Major projects of high impact and high effort included:
Affordable Housing and acquisition of 302 Shirley Street in Virginia Village
The Wayfinding signage project
The EDA’s request for federal American Recovery Plan Act monies on behalf of
small businesses and
Implementation of an ARPA small business grant program to aid City businesses in
recovering from COVD
Quick Wins accomplished with medium/low effort that result in high impact for the community:
Projects enabled by new part-time marketing staff support
Tinner Hill pedestrian maps
Fiscal impact model update
Fill-in Projects accomplished with low effort and medium impact
Work with Kaiser on City trash cans and parking signage
RFQ for Street Light Pole Planters and Watering
Projects to avoid that required high effort and low efficiency
Projects outside of EDO expertise
7. EDA Budget Update
Staff provided an update on the budget, including the low TOT fund balance due to
COVID.
8. Wayfinding Update
2
Jim Coyle motioned to approve up to $30k for concrete sidewalks bumpouts, hydrovac
costs, test pits, and VDOT charges. Seconded by Sandy Kiersz, unanimous approval.
9. EDA Bylaws: What are EDA’s authorities and regulations?
EDA discussed the official Authority’s by-laws, including their ability to own but not
operate affordable housing.
10. Affordable housing/Virginia Village update
Deputy City Manager Cindy Mester provided an update on the Virginia Village
refinance and new management plan.
The EDA discussed the need to create a plan for Virginia Village; both the acquisition
of adjacent properties and an overall vision for the site.
11. How can EDA create its own revenue? 8:00
EDA discussed the potential for a fee from the West End project, and will continue to
pursue other options for a consistent revenue stream.
12. EDA involvement in West End Project
City manager Wyatt Shields provided an update on the land transfer for the West End
project.
13. ARPA Project Overview/Discussion
EDO staff provided an update on the ARPA projects, including the upcoming small
business grant program. Staff also provided an update on potential marketing ideas for
the future ARPA marketing consultants to pursue.
14. Wrap-Up and Next Steps
EDO discussed some potential ideas for their 2022 work plan, including:
Major Projects:
- Heritage tourism/historic commission (marketing)
- Workforce support research/programming
- Encourage public transit (subsidies? Grants?)
- Survey for existing businesses (issues, needs)
Quick wins:
3
- Promote the value of EDA/EDO programs
Adjournment 9:30
4
Agenda
Economic Development Authority Meeting Agenda
Tuesday March 8th, 2022 6:00 pm
Viget Offices 105 W Broad St. Falls Church VA 4th Floor
Virtual Meeting for public and staff participation: https://teams.microsoft.com/l/meetup-
join/19%3ameeting_OTJhNzc3YzMtZWE1OS00MTgwLThmMGMtNDkxY2JjZDI4YjZi%40thread.v
2/0?context=%7b%22Tid%22%3a%2273ba5b04-4ace-4ae3-a6b2-
65cbc403418b%22%2c%22Oid%22%3a%22c0ccb9ec-7d9b-4f2b-a373-2bf4894593e2%22%7d
NOTICE: This meeting will be held pursuant to and in compliance with the Virginia Freedom of
Information Act, Section 2.2-3708.2 and state and local legislation adopted to allow for
continued government operation during the COVID-19 declared emergency. All participating
members will be present at this meeting through electronic means. All members of the public
may view this electronic meeting via the meeting link listed above and in the City’s website
calendar.
Public comments may be submitted to vweiner@fallschurchva.gov until 8:00 pm on March 7th .
All comments will be provided to the Economic Development Authority members and
comments received by the deadline will be read during the meeting.
PLEASE NOTE: This meeting will be conducted using Microsoft Teams. Don't have the Teams
app? You can still join a Teams meeting. See the instructions attached to this meeting agenda.
Please email vweiner@fallschurchva.gov if you need assistance with installation. During the
meeting, staff will likely not be available to assist with installation.
1. Call to Order
2. Reading of Virtual Meeting Notice
3. Roll Call
4. Approval of March 1st Meeting Minutes:
https://www.fallschurchva.gov/DocumentCenter/View/15871/DRAFT-Economic-
Development-March-1-Meeting-Minutes
5. Approval of updated Electronic Participation Policy:
https://www.fallschurchva.gov/DocumentCenter/View/15870/March-2022-EDA-policy-
template-for-boards-and-commissions-electronic-participation
6. Start of Economic Development Authority Retreat:
2021 Year in Review 6:30
Prioritization Matrix for new and old projects
EDA Budget Update 6:40
Wayfinding Update
EDA Bylaws: What are EDA’s authorities and regulations? 6:50
- EDA By-Laws :
https://www.fallschurchva.gov/DocumentCenter/View/15789/EDA-By-Laws
- City Incentives Tax Abatement for Improved, Expanded, and New Office
Buildings:
https://www.fallschurchva.gov/DocumentCenter/View/15792/City-
Incentives-Tax-Abatements-for-Improved-Expanded-and-New-Office-
Buildings
Affordable housing/Virginia Village update 7:00
How can EDA create its own revenue? 8:00
- Land Banking Policy:
https://www.fallschurchva.gov/DocumentCenter/View/15790/EDA-Land-
Banking-Program-Policy--Guidelines
- Industrial Revenue Bonds:
- https://www.fallschurchva.gov/DocumentCenter/View/15793/IRB
EDA involvement in West End Project
ARPA Project Overview/Discussion: 8:15
https://www.fallschurchva.gov/DocumentCenter/View/15788/New-Proposed-
ARPA-Submission-March-2022
Marketing 8:30
7. Wrap-Up and Next Steps 8:50
8. Adjournment 9:00
Economic Development Authority Staff liaison: Valerie Weiner, 571-419-4651,
vweiner@fallschurchva.gov
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