Economic Development Authority
Regular MeetingFalls Church, VA · May 2, 2023
Minutes
Economic Development Authority (EDA) Meeting Minutes
Tuesday, May 2, 2023 7:00 pm
City Hall, Dogwood Room, 300 Park Avenue, Falls Church VA 22046
1. Call to Order: at 7:05 PM by EDA Chairman Bob Young
2. Meeting Attendees:
EDA Board Members Present:
In Person: Chairman Bob Young, Ross Litkenhous, Sandy Kiersz, Jim Coyle
Virtual: Ed Saltzberg
Council Liaison Present: Letty Hardi
City Staff Present: Jim Snyder, Becky Witsman, Naomi Goodwin
Public Attendees: Debbie Hiscott, Michael Graff, Nicholas Benton, Tim Stevens, Jimmy,
Alan Brangman
Bob Young motioned that the EDA approve remote participation by Ed Saltzberg in
tonight’s meeting due to work reasons, Sandy Kiersz seconded. Unanimous approval.
3. Approval of April 11, 2023 EDA Meeting Minutes:
April 11, 2023 EDA Meeting Minutes
Jim Coyle motioned to approve the minutes, Sandy Kiersz seconded. Unanimous
approval.
4. PNC Bank request of EDA for modification to 2013 financing agreement for Series
2013A Industrial Revenue Bonds and Deed of Trust for the Tax Analysts building.
This includes (1) documenting the January 1, 2018 reissuance, (2) transitioning 2013A
Bond’s interest rate index from LIBOR to SOFR, and (3) reissuing the Series 2013A
Bond in 2023 with a modified interest rate multiplier.
Legal counsel [Michael Graff – (Maguire Woods)] provided background, led discussion
and responded to questions.
Jim Coyle motioned to authorize the amendment and reissuance of the remainder of the
Economic Development Refunding Revenue Bond Tax Analysts Project Series 2013A to
the SOFR interest rate index, Sandy Kiersz seconded. Unanimous approval.
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5. Introduction of new EDO Business Development Analyst
New EDO Business Development Analyst (Naomi Goodwin) was introduced by staff and
welcomed by the EDA.
6. Mixed use ground floor voluntary concessions
Continuation of discussion in re: providing input to City Council in re: a policy for future
ground floor voluntary concessions in mixed use projects (uses, duration, revenue
expectations, etc.). Advantages seen with narrow list of prohibited uses for voluntary
concessions so as not to block potentially beneficial, novel future uses. For example:
maker spaces and co-working spaces. Discussion to be continued at a future meeting
Staff advised that:
a. City planning staff will also explore this issue so future discussion can be
informed by that staff work
b. Small area plans will provide guidance
c. A retail real estate expert currently in the process of being engaged will provide
further input
d. The City’s Zoning Code is also a key consideration regarding land use
EDA expressed interest in combining future EDC and EDA potential retail use
discussions with different brokers presenting at each meeting with Lisa Benjamin (retail
real estate consultant) flagged as a potential presenter at the next meeting.
7. Updates/discussion led by staff:
a. Virginia Village Memorandum of Understanding/closings:
i. Late July 2023 closing now anticipated
ii. Delays related to additional VA Housing cost related scope requirements
iii. Approximately $80,000 in 302 Shirley St checking account to be refunded
to the EDA
b. Parklets:
i. S Washington St alley parklet being prioritized as per previously indicated
EDA preference. Other parklet projects currently on hold.
ii. The City has received two cost estimates for the draft design proposals for
the S Washington St alley parklet to ensure final design is affordable.
iii. Revised draft design for the S Washington St alley parklet incorporating
ADA and other amendments following site meeting with the City Building
Official presented
iv. Draft design has been shared with local property owners, the socialization
of the concept will continue to get feedback and more bids will be sought
to ensure final design falls within budget.
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v. Clarification provided re: project scope does not include an upgrade of the
adjacent parking lot.
vi. Site name possibility ‘Tinner Hill Plaza’ floated.
vii. Maintenance program to be determined but to be undertaken by contract.
ARPA funds likely to be used for this initially.
viii. Construction start not anticipated until fall 2023 at the earliest as it is
dependent on the contracting process.
c. Commercial district amenities:
i. Flowers to be planted in street pole baskets soon
ii. Staff met with Brightview today and expect estimate for spring clean up of
Mr. Brown’s Park soon.
iii. Regarding banners. Installation of new/replacement banners under
consideration. Discussion regarding possibly waiting for installation of
75th Anniversary banners in July.
d. Hiring/managing a market research consultant:
i. Contracting process underway.
ii. Consultant will attend next meeting.
b. Hiring/managing a marketing/advertising consultant:
i. Staff are in discussions with a marketing consultant.
ii. Next step is to create a ‘Scope of Work’.
iii. This work will follow retail market research.
iv. More information will be provided at the next meeting.
e. Restaurant week and mini-tourism web site:
i. Staff meeting with Tricia Barba (Preservation Biscuit) tomorrow.
ii. Anticipated that the marketing consultant will assist with the mini-tourism
web site.
iii. More information will be provided at the next meeting.
8. Updates on new business openings and City projects/retail
Overview of progress on numerous commercial projects in the City provided by staff
with a focus on major developments.
9. Update on Levine Music School and City Dance
Bob Young provided an update. Anticipated to provide synergy with the schools.
10. EDO staff vacancy update
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Staff advised many resumes have been received for the Marketing Specialist position.
Review of resumes and interviews to follow.
Discussion regarding non-permanent nature of the position. John Coyle asked why the
position had not been made permanent. Letty Hardi advised this was because there were
insufficient City funds available this year for many unmet City needs.
Staff advised that there would be more hotel tax incoming as rooms open in new
developments, which may be able to pay for a permanent position.
11. Other member issues
Ross Litkenhous provided information regarding a May 8 real estate focused event
(Hilton Garden Inn 9 am – 3 pm). Invited Letty Hardi to provide a ‘Welcome’ and City
staff to talk to the group. Staff provided an overview of upcoming NOVA Economic
Development Alliance FAM tour with representatives of the Virginia Economic
Development Partnership.
12. Adjournment at 8:33 PM
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Agenda
Economic Development Authority Meeting Agenda
Tuesday, May 2, 2023 ❖ 7:00 pm
City Hall, Dogwood Room, 300 Park Avenue
Falls Church, VA 22046
Virtual access link: https://teams.microsoft.com/l/meetup-
join/19%3ameeting_ZGFiNmY0ODctNDQzZC00ZjJmLWIyNjItMzU5M2QzNTljZTEz%40thread.v2/
0?context=%7b%22Tid%22%3a%2273ba5b04-4ace-4ae3-a6b2-
65cbc403418b%22%2c%22Oid%22%3a%229f77927d-465b-4a25-9603-9647fbe052ac%22%7d
Public comments may be submitted to bwitsman@fallschurchva.gov until 8:00 PM on March 6.
All comments will be provided to the Economic Development Authority members and comments
received by the deadline will be read during the meeting.
PLEASE NOTE: This meeting offers an option for the public and staff to join through
Microsoft Teams. Don't have the Teams app? You can still join a Teams meeting. See the
instructions below this meeting agenda. Please email bwitsman@fallschurchva.gov if you
need assistance with installation. During the meeting, staff will likely not be available to assist
with installation.
1. Call to Order (Meeting presentation)
2. Approval of DRAFT April 11, 2023 EDA meeting minutes
3. PNC Bank request of EDA for modification to 2013 financing agreement for Series
2013A Industrial Revenue Bonds and Deed of Trust for the Tax Analysts building.
This includes (1) documenting the January 1, 2018 reissuance, (2) transitioning 2013A
Bond’s interest rate index from LIBOR to SOFR, and (3) reissuing the Series 2013A
Bond in 2023 with a modified interest rate multiplier. Legal counsel will be available for
this discussion.
4. Mixed use ground floor voluntary concessions – continuation of discussion in re:
providing input to City Council in re: a policy for future ground floor voluntary
concessions in mixed use projects (uses, duration, revenue expectations, etc.)
5. Updates/discussion:
a. Status update of Virginia Village Memorandum of Understanding/closings
b. Updates on:
i. Parklets
ii. Commercial district amenities
iii. Parking update study funding and staffing
iv. Hiring/managing a market research consultant
v. Hiring/managing a marketing consultant
vi. Restaurant week and mini-tourism web site
6. Updates on new business openings and City projects/retail
7. Update on Levine Music School and City Dance
8. EDO staff vacancy updates
a. Introduction of new EDO Business Development Analyst
b. Marketing specialist position announcement has closed; (reviewing of resumes
and interviews to follow)
9. Other member issues
10. Adjournment
Questions: Economic Development Authority Staff Liaison: Becky Witsman, 571-422-7900
bwitsman@fallschurchva.gov
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