City Council

Name: City Council — Fremont, NE
Start: 2012-11-20
End: 2012-11-20
Location: Fremont, NE

Regular Meeting

Fremont, NE · November 20, 2012

Minutes

CITY COUNCIL STUDY SESSION MEETING NOVEMBER 20, 2012 - 5:30 P.M. The Mayor called the meeting to order and stated a copy of the open meeting law is posted continually for public inspection located near the entrance door by the agendas. Roll call showed Members Johnson, Stange, Navarrette, Bixby and Anderson present, Hoppe, Eairleywine and Gitt absent – 5 present, 3 absent. Library Director Davenport gave a report on new services and e services offered at Keene Memorial Library. Bill Vobejda gave a report on “Fremont – Nebraska Pathfinders” branding project. Moved by Council Member Stange, seconded by Council Member Navarrette to adjourn the meeting. Roll call vote: 5 ayes. Motion carried. Meeting adjourned at 6:20 p.m. I, Kimberly Volk, the undersigned City Clerk, hereby certify that the foregoing is a true and correct copy of the proceedings had and done by the Council President and Council; that all of the subjects included in the foregoing proceedings were contained in the agenda for the meeting, kept continually current and available for public inspection at the office of the Clerk; that such agenda items were sufficiently descriptive to give the public reasonable notice of the matters to be considered at the meeting; that such subjects were contained in said agenda for at least twenty-four hours prior to said meeting; that at least one copy of all reproducible material discussed at the meeting was available at the meeting for examination and copying by members of the public; that the said minutes were in written form and available for public inspection within ten working days and prior to the next convened meeting of said body; that all news media requesting notification concerning meetings of said body were provided advance notification of the time and place of said meeting and the subjects to be discussed at said meeting and that a current copy of the Nebraska Open Meetings Act was available and accessible to members of the public, posted during such meeting in the room in which such meeting was held. Kimberly Volk, MMC, City Clerk

Agenda

November 20, 2012 CITY COUNCIL STUDY SESSION – 5:30 PM City Council Chambers 400 East Military, Fremont NE 68025 AGENDA 1. Meeting called to order 2. Roll call 3. Keene Memorial Library new programs and e resources 4. Branding update - (www.pathtofremont.com) 5. Adjournment Agenda posted at the Municipal Building on November 16, 2012 and online at www.fremontne.gov. Agenda distributed to the Mayor and City Council on November 16, 2012. The official current copy is available at City Hall, 400 East Military, City Clerk’s Office. The City Council reserves the right to go into Executive Session at any time. A copy of the Open Meeting Law is posted in the City Council Chambers for review by the public. The City of Fremont reserves the right to adjust the order of items on this agenda. PROGRESS REPORT FREMONT CITY COUNCIL OUR COMMUNITY IS STRONG Fremont Chamber Branding Task Force OUR FOCUS ¥ Establish Fremont’s identity as a stand-alone community attractive to: Øyoung families Øyoung professionals Ønew and expanding businesses ¥ Promote Fremont as a connected, fulfilling alternative to suburban or big city lifestyles. Fremont Chamber Branding Task Force OUR ADVANTAGES ¥ Scale and accessibility – a place where people can easily connect to things that matter most in life. ¥ An eminently livable community with great schools, friendly people, and safe, attractive neighborhoods. ¥ Proximity to Omaha and its metro amenities, yet a lifestyle defined by Fremont’s Main Street America vibe. Fremont Chamber Branding Task Force OUR MISSION ¥ Deliver a distinctive message consistently and repeatedly through multiple voices including our stakeholders, sponsors, chamber members, paid media and others to reach local and regional audiences with this basic theme: Fremont is an attractive choice for living and doing business. BRAND ESTABLISHING A NEW Fremont Chamber Branding Task Force OUR LOGO ¥ A stylized compass is the key graphic element, reinforcing Fremont as a home for explorers, adventurers, and pathfinders. ¥ The logo is especially relevant today as the community seeks out new paths of discovery, constantly evolving and meeting challenges. ¥ It is not a coincidence that that the directional finder points to the northwest representing Fremonts proximity to the metropolitan area. Fremont Chamber Branding Task Force OUR BRAND THEMES ¥ Empowered by our shared vision, the City of Fremont moves forward. ¥ Were navigating a new path, pursuing our aspirations, values, and dreams. ¥ We’re building a future together as students and teachers, learners and seekers. ¥ A place where individuals make a difference. ¥ Our community is strong. Fremont Chamber Branding Task Force OUTDOOR ADVERTISING 4 BOARDS PROVIDED BY FAMC (value - $10,000+) Fremont Chamber Branding Task Force PROMOTIONAL JCF DAYS PARADE, MIDLAND UNIVERSITY EVENTS Fremont Chamber Branding Task Force PRINT PRINT ADS $5,000 Campaign Provided by The Fremont Tribune Also: Omaha Magazine Fremont Chamber Branding Task Force EXTERIOR SIGNS CITY OF FREMONT Fremont Chamber Branding Task Force BROADCAST MEDIA $5,000 RADIO SCHEDULE Provided by Community First Radio KHUB and KFMT $3,000 MATCHING TV SCHEDULE Provided by Time Warner Cable Fremont, Columbus, David City www.pathtofremont.com Fremont Chamber Branding Task Force IN-KIND CONTRIBUTIONS 2012 TOTAL CONTRIBUTED MEDIA $23,000 Fremont Chamber Branding Task Force OTHER ¥ New Logo For The Fremont Chamber ¥ New Logo For The City of Fremont ¥ New Logo For FDCVB ¥ Don Peterson & Associates Placed Long-Form Video on its Website ¥ Long-Form Video Plays in the Chamber Visitor Center ¥ Promotional Materials – Magazine & Map Fremont Chamber Branding Task Force WHAT’S NEXT ¥ CONTINUE LOCAL CAMPAIGN Freshen All Media ¥ PLANNING FOR REGIONAL CAMPAIGN ¥ LAUNCH REGIONAL CAMPAIGN JOIN US ON OUR JOURNEY

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