Board of Commissioners
Regular MeetingFuquay-Varina, NC · February 18, 2017
Minutes
MINUTES OF MEETING
TOWN BOARD OF COMMISSIONERS
SPECIAL CALLED MEETING (STRATEGIC PLANNING RETREAT)
FEBRUARY 18 – 20, 2017
The special called meeting of the Board of Commissioners of the Town of Fuquay-Varina,
NC was held at Pinehurst Resort on Saturday, February 18 – Monday, February 20, 2017.
Members Present: Mayor John W. Byrne
Commissioners Present: Blake Massengill (Mayor Pro-Tem)
Charlie Adcock
William Harris
Jason Wunsch
Marilyn Gardner
Members Absent: None
Also Present: Town Manager Adam Mitchell
Assistant Town Manager Mark Matthews
Mayor Byrne called the meeting to order on Saturday, February 18, 2017 at 10:30 am in
the Centennial Board Room at The Carolina Inn at Pinehurst Resort. Mayor Byrne thanked
all Town Board members for making it a priority to take from their personal time to attend
the retreat. He then made remarks about the importance of the strategic planning
retreat. Mayor Byrne then asked Town Manager Mitchell to begin his presentation starting
with a review of the retreat agenda.
Town Manager Mitchell proceeded to review the agenda for the Town Board Strategic
Planning Retreat. Following his review of the agenda, he presented an overview of the
Town’s financial position as well as a forecast position into the FY 2022 horizon year.
Highlights of the overview included trends in revenue growth over the past five years,
projections for the 2016-2017 fiscal year including a surplus of approximately $676,936,
forecasted deficits and surpluses for the five year horizon, specifics as it pertains to
certain revenues and expenses assumed in the five year horizon, and impacts to
unassigned General Fund fund balance over the five year horizon.
Town Manager Mitchell then provided a detailed overview and update of the Town’s
Major Projects and Debt Service Plan. He reviewed the menu of projects previously
identified and prioritized by the Town Board, most of which were road or water and
sewer projects. He then discussed changes in funding strategies for the various projects
showing the impacts of many grants that the Town has been successful obtaining,
including most recently $4,500,000 in LAPP funding for NW Judd Parkway. Town Manager
Mitchell showed forecasted unassigned General Fund fund balance over the planning
horizon and shared with the Board that the Town’s forecast increased from $11.5-million
in available funding after implementing all projects on the plan to $17.5-million. He
attributed this growth in projected reserves to successful attainment of grants and
improved cost estimates to complete NW Judd Parkway. Town Manager Mitchell then
provided a detailed overview of the funding strategy for the Arts Center, as it is a
pending project for construction contract award.
Following review of the Major Projects and Debt Service Plan, Town Manager Mitchell
discussed opportunities for changes to the Town’s fee schedule. Specifically he spoke
with the Town Board about vehicle tag fees. He advised that the Town’s current vehicle
tag fee is $5 and that the Town can statutorily increase to $25. He informed the Board
that the Town’s vehicle tag fee has been set at $5 for at least the last 20 years or longer
and that very few if any Wake County towns have a vehicle tag fee set that low. Town
Manager Mitchell advised that increasing the fee by $5 increments would generate an
additional approximate $100,000 each increment for the Town. Additionally, a fee for
reviewing building construction plans beyond the second review was discussed.
Discussion surrounded the fact that the Town inspections staff has very limited time to
review construction plans on multiple occasions and it is becoming industry standard to
charge a fee to recover staff time for review of plans that are submitted beyond the
second submittal. It was the consensus of the Town Board to revisit these fees and others
during the budget development and review process.
Following review of financial information, the Town Board recessed at 12:40 pm for lunch
at the Ryder Club Lounge.
After lunch, Mayor Byrne reconvened the Strategic Planning Retreat at 2:10 pm in the
Centennial Board Room. The Board then received a presentation from the Town
Manager concerning matters related to growth opportunities and challenges.
Specifically, the Town Manager presented information concerning Town facilities that are
reaching or have reached their space capacity. The Manager and Board discussed a
vision for a future Town Hall and Police Department. Town Manager presented various
options that included building new, which he estimated could cost between $12-milllion
and $14-million for both buildings, as well as renovation and expansion of existing
buildings that he stated would be much less in terms of estimated expenses. Town
Manager Mitchell projected that a renovation of existing spaces could be as low as $5-
million to $7-million to accomplish for both facilities. The Town Board discussed the
prospect of continuing to have a government presence downtown, perhaps more so
than what currently exists. It was the consensus of the Town Board to further investigate
development opportunities for a Town Hall and Police Station that meets both current
and future needs and bring back recommendations to the Town Board in the near
future.
Following discussion on Town facilities related to Town Hall and the Police Station, Town
Manager Mitchell then presented information pertaining to the need for a strategically
located fourth Fire Station. Town Manager Mitchell advised that with the growth and
development experienced in the last three years, that there are parts of the Town limits
that nearing the outer limits of the five-mile radius for service required by the North
Carolina Department of Insurance. He advised that with the planned water and
wastewater infrastructure expansion that is on the horizon and a part of the Town’s 5-
Year Capital Plan, that there will likely be development in the future that the Town will not
be able to service within 5-miles of a current Town fire station. As such, he advised that
the Town needs to be planning for and moving forward with the construction of a fourth
fire station and that it should be strategically located to best serve current and future
development that will allow us to continue to maintain and perhaps improve upon the
insurance rating for the Town. The Town Manager then showed a map of the Town and
discussed geographic locations where it makes sense to locate a fourth fire station when
considering growth trends and the current location of the other three fire stations. After
hearing the Manager’s presentation, it was the consensus of the Town Board to
immediately pursue conversation and negotiation for the acquisition of property to
locate a fourth fire station and bring back a recommendation to the Town Board as soon
as reasonably possible.
Next, the Town Manager and Assistant Town Manager presented information on the
Town’s pursuit of an expansion to the Town’s Extraterritorial Jurisdiction (ETJ). Town
Manager Mitchell discussed the importance of expanding the Town’s planning
jurisdiction by two-miles, citing that with the development interest, recent proposals in
outlying areas, and future construction of I-540, that planning for areas now that are
within the two mile radius of the contiguous corporate limits will ensure that the type and
form of development that occurs in these areas will be consistent with the vision and
character already established for the Town. The Town Board was presented with a map
that depicted what areas are proposed to be included in the two mile expansion of the
ETJ and the Town Manager spent some time explaining to the Board what that meant in
terms of added parcels, acreage, and square miles. Specifically, Town Manager Mitchell
explained that the current ETJ encompassed 3,037 parcels, 13.8578 square miles, and
8,869 acres compared to 6,313 parcels, 25.0718 square miles, and 16,046 acres after the
two mile ETJ is granted. Town Manager Mitchell also explained that there is a pending
annexation of property located between Hilltop Needmore Road and Lake Wheeler
Road that if approved will allow the Town to expand even further because the pending
annexation will further extend the Town’s contiguous corporate limits. He showed the
Board on a map what the further extension of the ETJ would look like and explained that
the total parcels would amount to 6,814, the total square miles would amount to 26.6411,
and the total acres would amount to 17,050 after the pending annexation were to
occur. Town Manager Mitchell then explained that the NC General Statute allow a three
mile ETJ expansion once a municipality has reached 25,000 in population as certified by
the State Demographer. He advised that while the Town believes the population is closer
to 26,000 currently, that the State uses formulas that take information related to
development into arrears and therefore are not using current data to base their
estimates. Town Manager Mitchell advised that it should only be a year or so before the
Town has reached the threshold to pursue the three-mile ETJ expansion and would be
doing so at that time. By way of the map presented to the Town Board, it was
demonstrated that a three mile ETJ expansion for the nearest contiguous corporate limit
point will allow the Town to expand its planning jurisdiction into almost all of its Urban
Service Area. It was the consensus of the Town Board after hearing the information
presented by the Town Manager and Assistant Town Manager to proceed forward with
ETJ expansion as soon as possible.
The Town Board then took a short recess at 3:50 pm.
Mayor Byrne reconvened the Strategic Planning Retreat at 4:05 pm where Town
Manager Mitchell presented on topics related to service delivery and staffing. Town
Manager Mitchell first reviewed the Town’s current organization chart and then discussed
several recommended changes to organizational realignment. Specifically changes
pertaining to code/zoning compliance, GIS, downtown streetscape maintenance and
police were discussed. The Board agreed by consensus that the changes described are
more in line with industry standard and support management’s decision. It was further
the consensus of the Town Board that greater emphasis be given to zoning and code
compliance and that they were interested in seeing the Manager’s recommendations to
achieve this goal with the upcoming proposed budget. Town Manager Mitchell and
Assistant Town Manager Matthews then transitioned to discussing market comparisons as
it relates to recruiting and retaining talent in the workforce. Town Manager Mitchell
provided the Board with draft findings and recommendations from the consultant, The
Maps Group, working with the Town on its Pay and Classification Assessment. He
explained that even though it had been nearly 10 years since the Town last conducted a
pay assessment to compare the wages it pays its employees to the market, that overall
the Town was not that far off market rates because of steady movement in the pay scale
with market adjustments each year and because of career ladder advancements
accounted for within the organization. He advised that the initial findings of the
assessment show that the Town is between 4.2% and 6.36% off the market pace for
communities of comparable scale in the region. After providing information and
answering questions from the Board, there was general consensus given to the Manager
to work to implement a market adjustment consistent with the recommendations
provided by the consultant in the FY 17-18 budget.
The Strategic Planning Retreat was then recessed at 5:38 pm. The Town Board and
management met for dinner at 7:30 pm at the Carolina Dining Room.
Mayor Byrne called the Strategic Planning Retreat back to order at 9:30 am on Sunday,
February 19, 2017 in the Centennial Board Room at the Pinehurst Resort. He asked the
Town Manager and Assistant Town Manager to resume their presentation of agenda
materials.
Town Manager Mitchell introduced Matt Noonkester, Principal with City Explained, Inc.,
the Town’s Land Use Plan consultant and Allison Fluitt, Transportation Engineer with Kimley
Horn, the Town’s Community Transportation Plan consultant. He advised that Matt and
Allison had been invited to attend the Strategic Planning Retreat to provide the Board
with a detailed presentation of findings and recommendations pertaining to each of
their specific plans. Town Manager Mitchell explained that the morning work session
would involve strategic planning regarding Land Use and Transportation.
Matt Noonkester made his presentation first regarding the Comprehensive Land Use Plan
entitled Community Vision: 2035. He began with a general background on the plan
telling the Board that the land use plan will serve as the official adopted statement for
future growth and development in the Town. Matt advised that recommendations from
the plan document will be used to set public policy, and provide a more predictable
environment for public investment, private development, and returns on investment. He
went on to advise that the land use plan is meant to serve as a playbook rather than a
blueprint. Matt explained that playbooks provide flexibility and options, which is what the
plan intends to provide the Town when considering development opportunities in the
future. He also explained that the purpose of the plan is to better link government
documents together. Matt used the Capital Improvements Plan, Annual Budget,
Economic Development Strategy, and Comprehensive Transportation Plan as examples
of plans that serve to support the Land Use Plan. Matt then discussed the importance of
a well-rounded community and having development options for investors to choose. He
advised that before all else, the Town should immediately pursue a 2-mile expansion of its
ETJ. Matt advised that with the rapid pace of growth in Fuquay-Varina, Wake County,
and the State of North Carolina, that having a 2-mile ETJ will allow the Town to better
plan for the growth that is sure to come and protect lands in its planning jurisdiction from
developing in a manner that does not promote variety and differences. He then
discussed the importance of committing to the plan upon its adoption. He advised that
long-term commitment to the plan rather than making emotional decisions will ensure a
better-designed form of development throughout the community. Matt commended the
Town Board for committing to updating its land use plan and community transportation
plan ahead of the construction of I-540, stating that when it is built, the landscape of the
Town will forever change. He shared that having a plan in place in advance that
involves multiple functions of local government and is developed in such a way that
positions the Town for success is preferred. Matt then shared key components of a
successful plan, citing the need to understand people and community, being both
visionary and pragmatic, engaging stakeholders early and often, focusing on leveraging
infrastructure, and identifying high quality deliverables. He then spent time reviewing the
guiding principles that make up a complete plan that included land use, transportation,
community facilities and services, housing choices, parks and recreation, natural
environment, economic vitality, community design, performance, and communication.
After discussing guiding principles, Matt discussed the hierarchy of place type categories
and supporting infrastructure before leading into discussion about the draft general
recommendations. In his discussion of recommendations, Matt advised there are 40,
more or less, recommendations that he will be making to the Town via the Land Use Plan
that will fall into one or multiple categories that align with the guiding principles. In
wrapping up his presentation to the Town Board, Matt shared several focus area
concept studies looked at by his team of consultants that provide a flavor of the type of
development the Town is seeking to attract over the next 15 to 20 years. Matt concluded
by discussing several tools that the Town can use for the application of the Land Use Plan
recommendations when working with the development and building community. One
such tool he described and explained was the Community Viz software that he stated
the Town is licensed to use and that planning staff will receive training for how best to
apply the software to development scenarios. Following his presentation there was open
discussion by members of the Town Board. Subjects discussed included the importance
of having a variety of housing product as the Town continues to develop, being sensitive
to the natural environment and using the natural environment as an amenity to
development, being thoughtful about where it makes sense for urban and rural
development to occur, the importance of maintaining a “sense of place” and perhaps
identifying downtown as an added Preferred Growth Area, focusing on community
attractors like parks and greenways as the community further develops, concentrating
on community design such as building transitions and gateway treatment, and allowing
opportunities for mixed density.
Following Matt Noonkester’s presentation and discussion with the Town Board, Mayor
Byrne called for a 15-minute recess at 11:20 am.
Mayor Byrne called the Strategic Planning Retreat back to order at 11:35 am and invited
Allison Fluitt with Kimley Horn to make a presentation and provide information concerning
the Community Transportation Plan that she and her team are developing on behalf of
the Town. In Allison’s presentation, she discussed why it is important to have an adopted
Community Transportation Plan and how it works in concert with an adopted Land Use
Plan. She shared with the Town Board the current schedule for the development of the
Community Transportation Plan and explained that recommendations are being formed
currently. Allison, too, explained that the plan is built on a number of guiding principles,
which she listed as Land Use and Transportation Integration, Network Mobility, Economic
Vitality, Culture and Environment, Neighborhood Character, Multimodal Options, Safety
and Security, and System Preservation. She then proceeded to explain the framework of
the plan, which involves a needs assessment, recommendation development, and
project prioritization. From there, Allison showed two maps; the first being the roadway
element map and the second being the bicycle and pedestrian element. Allison spent
some time reviewing what each map depicts before transition discussion to cross section
design. She explained that the Community Transportation Plan will reference back to the
Town’s Specification Manual and will address what modernized cross sections are
intended to look like post construction. Allison then reviewed 5 roadway modernization
scenarios that are looked at as case studies in the plan document. She described each
of those scenarios as Bells Lake Road, Sunset Lake Road, Kennebec Road, Purfoy Road,
and Hilltop Needmore Road. Next Allison spent some time discussing next steps in the
development of the plan, which include Collector Street and Transit Recommendations,
Key Corridors Analysis, Cost Estimates and Project Prioritization, Action Plan, Final Plan
Adoption, and Funding and Implementation. Allison concluded her presentation by
focusing discussion on Eastern and Western Parkways. She reported to the Town Board
that Eastern Parkway encompasses approximately 7.34-miles of roadway and Western
Parkway encompassed approximately 5.06-miles. She advised that 10 to 12 different
possible scenarios for Eastern and Western Parkways were analyzed as a part of the
Community Transportation Plan development process. Allison stated that their findings
support that without the two parkways; the town will experience the majority of roads
within its transportation network to be above capacity based on population and
projected growth data. She provided the Town Board with a map that depicts that by
building Eastern and Western Parkway substantial traffic volume decreases occur on
major routes. She concluded by explaining to the Board that by 2040 the cross sections
of Eastern and Western Parkways will likely need to be four lanes with divided medians
but that until approximately 2035, a two lane divided median cross section may suffice.
Following Allison’s presentation there was open discussion by members of the Town
Board. Subjects discussed included the importance of the Products Road extension,
funding strategies, and working towards getting the Eastern and Western Parkways
added to the NCDOT Metropolitan Transportation Plan. Allison advised that the Town
work with CAMPO to best resolve the goal of adding Eastern and Western Parkway to
the MTP.
The Town Board then recessed at 1:05 pm for lunch at The Deuce restaurant at the
Pinehurst Golf Clubhouse.
After lunch, Mayor Byrne reconvened the Strategic Planning Retreat at 2:30 pm in the
Centennial Board Room. The Board then received a presentation from the Town
Manager concerning matters related to quality of life for citizens and businesses. He
began the presentation by reviewing with the Town Board the current Parks and
Recreation Facilities Master Plan and sharing the projects on the plan that have been
completed and the few that remain to be completed. Town Manager Mitchell advised
that the Town is nearing completion of the projects identified in the current master plan
and that PR&CR Director Cox would soon be working with the PR&CR Advisory Board to
start the process of developing a new master facilities plan. He advised that the process
would include extensive public input to include public drop-in meetings and a
community survey. Town Manager Mitchell then transitioned into sharing with the Town
Board, engineered construction documents for the Fleming Loop Park project. He
reviewed with the Board that the newly developed park will include seven regulation
sized soccer fields that can also be used for other sports like rugby, field hockey, ultimate
frisbee, and lacrosse. He further described the design as including a playground, a 1-mile
walking path, multiple restrooms, concessions, maintenance buildings, and lighting. Town
Manager Mitchell reported that the Town had worked cooperatively with the organizers
of the WRAL Freedom Balloon Festival to ensure that the final design of Fleming Loop Park
will accommodate the needs of the festival and that festival organizers are pleased with
the design. Next, Town Manager Mitchell reviewed a recent proposal by The
Conservation Fund of North Carolina and the owners of the Crooked Creek Golf Course
property. He showed the Board a conceptual plan submitted by the two parties of a
regional multipurpose park development that he anticipated will cost between $20-
million and $30-million to fully develop, which includes the estimated $4-million purchase
price of the land. He advised that the two parties are inquiring if the Town would be
willing to acquire the property and develop the property of the purposes of a park. Town
Manager Mitchell stated that he and the Mayor advised the parties that this would not
be a project that the Town would be in a position to take on by itself. He stated that it
was suggested that the parties investigate if this is a project that the County is willing to
take on. Town Manager Mitchell advised that the parties met with County officials and
the County also advised that this is not a project that the County is in position to take on
by itself and it would have to push other projects that are in their capital plan back in
order to proceed. He stated that Town staff and County staff would be meeting soon to
verify the position of each. Town Manager Mitchell also advised that it had been
conveyed to the two parties that before the Town could consider a project of this scale
that there would have to be evidence of other committed financial partners, the
residents of the Crooked Creek residential neighborhoods would need to petition for
voluntarily annexation, and the logistics for how residents would be served with water
and sewer service would need to be resolved thereby providing assurances to the Town
that there would not be a future issue with surrounding property owners. The Town Board
then engaged in discussion about the proposal and asked several questions before
concurring that this is not a project that the Town is in a position to take on without
substantial financial partnership and the other provisions described by management.
Town Manager Mitchell then presented information concerning the property that Wake
County Public Schools in under contract on with the owners of the Crooked Creek Golf
Course. He explained that the Wake County Public School System intends to close on
property that they plan to eventually use for the construction of a new elementary
school. Town Manager Mitchell explained that representatives of the Wake County
Public School System have been engaged and involved in the Town’s future land use
plan development and have initiated conversations with the Town about a joint facility
agreement whereby the County would construct a Community Center, gym, and
multipurpose fields with the construction of the new elementary school with the Town’s
financial participation and the Town would have use of the facilities via agreed upon
terms. Town Manager Mitchell showed a layout of the site and the Town Board generally
agreed that they like the concept of a joint facility use agreement with the County
school system, however asked the Town Manager to explore potentially a similar
arrangement with the new elementary school planned for construction near the new
Willow Spring High School versus the proposed site off Hilltop Needmore Road. Town
Manager Mitchell then transitioned to discussion regarding the Fuquay-Varina Arts
Center. He shared the plans for the Arts Center with the Town Board and reviewed
recent bids for construction. Town Manager Mitchell advised how he and staff have
worked with the architects and low bidder on the project to shave off approximately
$250,000 in costs and also are looking at ways to divert other general contractor mark-
ups by independently re-bidding the upfits for the theater. The Board discussed the cost
of construction and agreed that following the Town Manager’s review of the Town’s
financial position and the timing of when the construction bids were taken that the price
to construct will likely be no lower than it is now. There was some discussion about
whether there were areas that could be cut from the scope of work in order to lower the
cost of construction even further. Town Manager Mitchell recommended against
reducing the scope of work citing that the design is well planned and that it will cost the
Town more in the future to add amenities back to the building. The Town Board generally
concurred with Management’s recommendation.
The Town Board then took a short recess at 4:05 pm.
Mayor Byrne reconvened the Strategic Planning Retreat at 4:20 pm where Town
Manager Mitchell continued his presentation on topics related to quality of life for citizens
and businesses. Town Manager Mitchell next shared information with the Town Board
concerning recent and future investments in Council Gym. He discussed with the Town
Board recent investments in roof replacement, gutters, and floor refinishing. He then
transitioned to discussing the need for upgrades to restrooms. Town Manager Mitchell
presented usage data of the facility, recent pricing on the improvements, and design
schematics. It was the consensus of the Town Board that restroom upgrades are a good
investment. Next, Town Manager Mitchell reported on a request for information from an
earlier Town Board meeting about outdoor work out equipment and workout stations. He
presented information about specific equipment, pricing, and a recommended location
for the outdoor equipment if the Board wished to proceed with adding the equipment as
a project in the 2017-2018 fiscal year. Town Manager Mitchell advised that the
equipment would be best served where an existing walking/exercise path exists and
where staff can monitor its use. He suggested the walking/exercise path at South Park
that surrounds the baseball fields, has visibility from the Community Center, and can be
seen from U.S. 401 South (S. Main Street). The Town Board generally liked the idea of
outdoor exercise equipment and agreed that South Park is a good candidate for the
equipment if the Town were to pursue the project. The Board asked the Town Manager
to do further research and potentially find locations of communities that have previously
installed this type of outdoor exercise equipment that members of the Board and staff
could possibly go visit. Following discussion about outdoor workout equipment, Town
Manager Mitchell transitioned discussion to the downtown parking study. He reviewed a
number of draft recommendations provided by the parking study consultants, which
include exploring unimproved lots as becoming surface parking, developing an arts
center parking management plan, exploring potential agreements for private parking
lots being used for public parking, incorporating wayfinding signage that includes public
parking designations, and supporting parking elements incorporated into downtown
mixed use projects. Town Manager Mitchell showed several maps of downtown to
include vacant and unimproved tracts of land to demonstrate where potential parking
opportunities exist. He further discussed a vision for possible surface parking
improvements in the downtown Fuquay district. The Town Board generally agreed with
the information provided by the Town Manager and directed him to further explore
surface parking opportunities in both downtown districts and bring back
recommendations in the near future. Town Manager Mitchell then transitioned discussion
to investments in the Lincoln Heights Neighborhood. He presented the Town Board with a
map and recalled that this was a topic that had been requested for discussion at retreat.
The map shown by Town Manager Mitchell demonstrated the types of public investments
made by Town and other partners, which included five water line replacements, past
sidewalk enhancements along W. Academy Street, future sidewalk installation along W.
Academy Street in 2017, future sidewalk installation along Bridge Street in 2017, future
Bridge Street resurfacing in 2017-2018, renovation to Lincoln Heights Elementary School,
future crosswalk enhancements at McLean and Bridge Streets in 2017-2018, future
construction of NW Judd Parkway, and the future extension of Washington Street. After
discussion by the Board, it was the general consensus that the Board was satisfied that
considerable public investment either has or will be made in the Lincoln Heights area of
the community and that management and staff should continue to evaluate potential
ways to further reinvigorate this area.
The Strategic Planning Retreat was then recessed at 6:10 pm. The Town Board and
management met for dinner at 7:30 pm at the Carolina Dining Room. During dinner,
Town Manager Mitchell and Assistant Town Manager Matthews presented on a number
of topics to include legislative agenda, lobby efforts, relationships with non-profits, and
Interlocal Agreements with Wake County specific to inspections and transit. Town
Manager Mitchell first presented on the subject of a legislative agenda and potential
lobbying efforts. He advised that there are certain subject matter such as utility fees,
municipal revenue options, sales tax changes, and transportation that the Board may
wish to formally adopt via resolution as its legislative agenda to discuss with the local
delegation and other representatives. The Town Board generally agreed that it was good
policy to have a list of broad or local specific topics identified to speak with the Town’s
legislative delegation about. Town Manager Mitchell advised that he would bring
something forward for the Board to consider at a future Town Board meeting. Town
Manager Mitchell then discussed the subject of retaining a lobbyist that could provide
assistance to the Town with identifying and securing future grant funding. He advised
that while the Town did not receive the TIGER grant that there was value to having
support from a lobbyist when visiting Washington DC last year. Town Manager Mitchell
expanded by explaining that developing and maintaining relationships with legislators
and agency representatives may not yield results right of way but that when the
opportunity does arise, Fuquay-Varina will likely be better positioned for success. There
was general discussion amongst Board members regarding retaining a federal and state
lobbyist, however no definitive conclusion was reached concerning the appropriate
timing of moving forward. Town Manager Mitchell transitioned next to speaking about
the Town’s future relationship with several existing non-profits as it relates to plans for
creating “Friends Of” programs. He stated that the Town was developing guidelines for
the creation of a non-profit “Friends Of” program to assist with raising monies to support
the parks, arts, and downtown initiatives led by Town departments and committees.
Town Manager Mitchell advised that if the Town Board wishes to proceed with the
creation of these programs, that thought would need to be given to how best
implement a “Friends” program taking into consideration the existence of other non-
profit entities and the finite pool of resources to pull from. There was general discussion
amongst members of the Board whereby the consensus was to perhaps proceed with a
“Friends” program for the parks and bring forth additional information about competing
interests with respect to the arts and downtown. Assistant Town Manager Matthews then
presented information regarding proposed Interlocal Agreements between the Town
and Wake County with respect to building inspections and transit. He advised that Wake
County is investing the interest of the local municipalities to allow the County to perform
all construction plan review and inspections for County and Wake Tech facility projects.
Assistant Town Manager Matthews and Town Manager Mitchell advised against the
Town participating in the agreement citing the need to continue reviewing plans and
inspecting County and Wake Tech facility projects in order to collect the revenue
associated with the projects as well as perhaps justifying the retention of staff in the event
of a slow down in housing growth. After brief discussion, the Board agreed by consensus
that not participating in the agreement as it stands today is in the best interest of the
Town. Assistant Town Manager Matthew then provided a brief update on the Wake
Transit 2018 Work Plan and the Interlocal Agreement soon to be distributed to all Wake
County municipalities and partners. He reported that the agreement essentially obligates
the Town to abide by the County’s process for transit funding if the Town is to receive the
benefit of service that will be paid for by the increase in taxes attributable to the 2015
Transit Bond. Assistant Town Manager Matthews and Town Manager Mitchell advised
that the agreement was straightforward in the sense that we are agreeing to terms that
allow us to gain a service without having to invest local dollars and that they would be
bringing forward the agreement after all parties and their legal counsels have had the
opportunity to view the document and provide feedback.
Mayor Byrne called the Strategic Planning Retreat back to order at 8:30 am on Monday,
February 20, 2017 in the Centennial Board Room at the Pinehurst Resort. He asked the
Town Manager and Assistant Town Manager to resume their presentation of agenda
materials.
Town Manager Mitchell then presented strategic planning topics related to economic
development and community identity. He spent a few moments reviewing goals and
objectives regarding manufacturing recruitment and expansion as well as commercial,
retail and office recruitment. Town Manager Mitchell further shared information about
the Town’s working relationship with the Fuquay-Varina Chamber of Commerce and
Fuquay-Varina Economic Development Commission with respect to co-working initiatives
and revolving loan funds. Town Manager Mitchell then transitioned conversation to
downtown development and the Town’s work with the Development Finance Initiative.
He advised that DFI is working with the Town to select an architect to prepare design
schematics and cost analysis for a variety of mixed-use applications on the property in
the Fuquay District that the Town either owns or has under control. He discussed the
timeline for moving forward with the DFI model as well as other locations in Town that
staff is in conversing with DFI about to include area in the Varina District as well as The
Link. The Board shared interest on the topic and discussed future development in the
downtown districts and how the Town may participate in the acceleration of potential
development. Town Manager Mitchell then transitioned discussion to community identity
and presented renderings of wayfinding signs. He shared a proposed design that
explains sign options in four ways: gateway signs that are appropriate for specific
locations along major thoroughfares and entrances into the community; destination signs
that are appropriate for specific public facility locations; proximity signs that are
appropriate for areas that are designed for slow speeds and pedestrian activity; and
trailblazer signs that are appropriate for areas along major thoroughfares where speeds
are typically higher. The Board discussed the proposed design presented by Town
Manager Mitchell and generally liked the renderings presented and expressed
excitement that the Town was advancing this project. Town Manager Mitchell advised
that he and members of the staff have begun to identify locations for signs as well as
what content the sign should have on it with respect to specific locations. He stated that
staff would immediately begin to order and install destination signs while locations and
approvals for the other signs described are worked out. Town Manager Mitchell then
transitioned discussion to social media presence, particularly the use of video media to
tell the Town’s story and promote positive happenings in the Town. He advised that while
Facebook and Twitter are excellent tools for relaying information to social media
followers in the community, that there are other mainstream social media outlets that are
becoming more frequently used to share information. Specifically, Town Manager
Mitchell advised that YouTube is an excellent way that communities are sharing
information and using video media as a means to assist with economic development
and marketing efforts. He showed examples from Asheville, NC and Charleston, SC that
were focused on business climate and industry recruitment. Town Manager Mitchell
advised that he intends to incorporate funding in the proposed FY 18 operating budget
for video production so that the Town can regularly tell its story about the great things
happening. He advised that he envisions that some video production may be done in-
house and some may be outsourced in order to get a good mix of activity on the Town’s
YouTube page. The Town Board liked the idea of video media and particularly liked it as
an economic development tool.
The Town Board then took a recess at 10:00 am to check-out.
Mayor Byrne called the Strategic Planning Retreat back to order at 10:20 am and asked
Town Manager Mitchell and Assistant Town Manager Matthews to continue their
presentation of information to the Town Board. Town Manager Mitchell advised that the
remainder of the Strategic Planning Retreat discussion topics would revolve around
infrastructure and information technology. Town Manager Mitchell then transitioned
discussion into discussing water and sewer infrastructure. He shared a planning map with
the Town Board that outlined specific water and sewer infrastructure projects that were
previously identified around the time of the 2015 Bond Referendum. Town Manager
Mitchell stated that the Town had begun to design the water line infrastructure
improvements with plans to go to construction later in the year. He inquired if the Board
had any direction or wished to reprioritize any of the infrastructure plans. The Town Board
generally agreed that the plans make sense and did not wish to reprioritize at the time.
The Board did share enthusiasm to move forward with the plans as expeditiously as
possible so as to get ahead of development. Town Manager Mitchell advised that that
one change had been made to the plans from the prior year and that was to focus
water lines along Optimist Farm Road where previously water lines were show east on
Donnie Brook Road. He advised that development interest in the area was driving the
decision to make the minor change. Town Manager Mitchell then transitioned to
discussing water capacity and provided the Town Board a very high level presentation of
materials provided by Freese and Nichols, consultant performing the water capacity
assessment. He advised that the consultant evaluated future water needs by developing
a model that factors usage data and trends along with population projections. Town
Manager Mitchell reported that based on the model and projected growth statistics,
that the Town has sufficient capacity to serve the public for approximately 7 years. He
then advised that the consultant met with 8 water providers in the area to discuss the
feasibility of serving and selling the Town water capacity in the future. Town Manager
Mitchell stated that at the conclusion of their analysis, the consultant has recommended
that the Town take a deeper look and analysis at either purchasing water from the City
of Sanford, NC, which would require the expansion of distribution lines approximately 15-
miles and the construction of several booster pump stations or consider building its own
water treatment plant. He then advised that the consultant will be presenting their
findings to the Town Board at a future Town Board meeting with the recommendation of
moving forward with Phase 2 of the analysis, which involves taking a closer look at the
two recommended solutions. There was general discussion amongst members of the
Board with specific interest in learning more about both potential solutions, particularly
the construction of the Town’s own water treatment plant. Town Manager Mitchell then
transitioned to discussion about a potential infrastructure agreement between the Town
and the developers of the former Hidden Valley Golf Course. He advised that Pulte
Group proposes to develop the former golf course with a single-family open space
subdivision. He further stated that the subdivision will be rather large and that Pulte
Group representatives and Town staff have begun to discuss how the infrastructure that
they will be installing may provide for an opportunity to be upsize and expanded to the
point that a great basin or basins may be opened for future development in the southern
area of the Town’s service jurisdiction. Town Manager Mitchell then showed the Town
Board a map of the area described and reported that he, Jay Meyers, and Town
Attorney Mark Cumalander were working with the Pulte Group to prepare an
infrastructure agreement for the Town Board’s consideration. There was general
discussion amongst the Board, and while the Board liked the idea of partnering with a
developer to create additional opportunities they acknowledged that the area
described was not seeing as much development interest as properties north of Hilltop
Needmore Road and therefore want to better understand the Town’s obligations and
cost under the agreement before forming a complete opinion. Town Manager Mitchell
acknowledged the point and stated that additional information would be forthcoming.
The next topic presented was concerning the Town’s fiber network project. Town
Manager Mitchell presented a digital map describing where fiber has currently and is
planned to be installed. He discussed the timeline for installing the infrastructure and
shared with the Board that staff would be working to establish relationships with
residential and commercial broadband providers once the majority of the fiber
backbone has been installed. The Town Board encouraged the continued progress on
the fiber network plan noting that there are other communities in Wake County doing
similar work and that in order to be competitive the Town will need to continue its efforts
as well. Town Manager Mitchell then gave the Town Board a high level overview of the
work being done by the Town’s IT Governance Committee. He advised that
Departments Heads submit their interests to the I.T. Governance Committee and the
Committee vets those potential initiatives to better identify the cost benefit of planning
and budgeting. Town Manager Mitchell and Assistant Town Manager Matthews both
reported that the I.T. Governance Committee was formed as a recommendation
coming from the I.T. assessment outsourced in 2015 and is made up of staff from various
Town departments. They informed the Board that the Committee is functioning as
designed and is helping management to identify only the investments in technology that
will yield the highest return in terms of value. Town Manager Mitchell then reported that
management and staff are currently evaluating the conversion from AMR (Automatic
Meter Reading) to AMI (Advanced Metering Infrastructure). He stated that the
consultant, MeterSys, is currently evaluating the Town’s system and has indicated that an
opportunity exists to convert the Town’s system for greater efficiencies and is currently
assessing the cost of implementation. Town Manager Mitchell advised that the AMI
system would allow the Town to read system meters with the click of a button from Town
Hall and is intended to prolong the hiring of future employees as the Town’s customer
base grows with the water system. It was the consensus of the Town Board, after general
discussion, that the AMI water meter system in theory sounds like a project worth pursuing
and is eager to see additional information during the budget process. Town Manager
Mitchell then transitioned conversation to updating the Town Board on Hurricane
Matthew recovery efforts. He informed the Town Board that management and staff have
been working to provide FEMA and North Carolina Emergency Management with
specific information related to damage caused by the storm. He advised that the Town is
working with FEMA and the State to possibly receive full funding assistance with the
stabilization of the stream bank at the Fuquay Mineral Spring Park. He then shared a
rendering of a possible installation of gabion baskets along with stone to the stream
banks from Spring Avenue to S. Main Street. After general discussion, the Board
encouraged the Town Manager and Assistant Town Manager to stay with the process to
seek storm related damage funding from FEMA and the State and agreed that if full
funding can be achieved to better stabilize the stream banks at the Fuquay Mineral
Spring Park that the Town should do its best to make it happen. Town Manager Mitchell
then advised the Board that he had concluded his presentation of materials to the Town
Board for the 2017 Strategic Planning Retreat.
Mayor Byrne then recessed the Strategic Planning Retreat at 12:10 pm for lunch at The
Ryder Cup Lounge.
While at lunch, Mayor Byrne and the Town Commissioners recapped their priorities
coming from the presentation of materials by Town Manager Mitchell and Assistant Town
Manager Matthews. The priorities were as follows:
The Board’s #1 priority continues to be advancement and acceleration in
transportation and mobility improvements
The Board’s #2 priority is to complete the Land Use Plan and Community
Thoroughfare Plan
The Board’s #3 priority is to prepare and submit an application to Wake County
for the extension of the Town’s Extraterritorial Jurisdiction to two miles.
The Board’s #4 priority is to continue efforts towards the expansion of water and
wastewater infrastructure into the Town’s Preferred Growth Areas as discussed
during the retreat
Staffing resources are a priority
Staffing realignment for efficiencies and a greater focus on code compliance
should be a focus in the FY 18 budget
Inclusion of pay and classification study recommendations in the FY 18 budget is
a priority and programming a pay for performance plan in the FY 18 budget
should be attempted
Continued planning for future Town facility needs is a priority
Further work with DFI to develop plans and opportunities for mixed use projects in
both the Fuquay and Varina downtown districts
Work to attract more commercial/retail development to better balance the
blend of residential and commercial
Continue investing in technology to reduce costs in other areas to include the
fiber network and automatic metering infrastructure
Complete the construction and renovation of the Fuquay-Varina Arts Center
Further plan for the creation of a downtown arts district
Focus on economic development voids
Continue to invest in quality of life amenities
Evaluate opportunities to work with Wake County Public Schools on joint facility
opportunities in various locations of the community
Focus on maintaining financial flexibility
Work to complete the development of the Fleming Loop Park
Advance the completion of Council Gym restroom upgrades
Further evaluate the potential inclusion of South Park outdoor exercise equipment
for the FY 18 budget
Specifically focus on high end retail development as part of the economic
development strategy
Evaluate the possibility for inclusion of downtown parking study recommendations
in the FY 18 operating budget
Maximize the value of remaining capacity in the Terrible Creek Wastewater
Treatment Plant is advance of the plant expansion coming online. Preference
should be given to single family residential and retail/consumer commercial
projects.
Continue to focus on opportunities for recruiting advanced manufacturing and
potential work/live developments
Continued involvement in the County’s transportation and transit strategy is
important
Advocate for school facility enhancements and new construction
Continue to develop relationships with the NCDOT and enhancements to the
State road network within the Town
Communicate with the development community and enhance the footprint of
the Town limits in Preferred Growth Areas and the Town’s Urban Service Area
Developing a plan for eliminating vacant and dirt lots in downtown is important
Work to implement branded signs to include gateway, destination, and
wayfinding in the FY 18 budget
Expand the Town’s social media presence to include video media in a goal for FY
18
Further develop plans for future water capacity needs is a priority
Mayor Byrne thanked all Town Board members for their input, feedback, and
engagement during the Strategic Planning Retreat. He then recognized Town Manager
Mitchell and Assistant Town Manager Matthews for their presentation of materials and
evident preparation in advance of the retreat.
It was the consensus of all Board members that the 2017 Strategic Planning Retreat was
informative and encouraging. Each Board member referenced one or two goals and
objectives that were of the most significance to them from the summary of priorities.
With their being no further information to present by management and no further
comments or remarks by members of the Town Board, Mayor Byrne adjourned the 2017
Strategic Planning Retreat at the conclusion of lunch at 1:40pm without objection from
members of the Board.
Adopted this the 3rd day of April 2017 in Fuquay-Varina, North Carolina.
FUQUAY-VARINA, NORTH CAROLINA
John W. Byrne, Mayor
ATTEST: (TOWN SEAL)
Rose H. Rich, Town Clerk
Agenda
Town Commission
Agenda
FEBRUARY 18th – FEBRUARY 20th, 2017
STRATEGIC PLANNING RETREAT
Location: 80 Carolina Vista Drive, Pinehurst, NC 28374
Mobile phones are to be turned off or placed on silent/vibrate during the meeting. Please exit
the Commission Board Room before using your mobile phone.
The agenda is prepared and distributed on the Friday preceding the meeting to the Commission
and news media.
Saturday, February 18, 2017
A. Call to Order – 10:30am – (Byrne)
B. Saturday Morning Work Session – (Mitchell/Matthews)
> Review and Approval of Agenda
> Review Financial Status
> Discuss Financial Projections
> Review Five-Year Capital Improvement Plan
> Overview of 2015 Bond Plan and Debt Service Schedule
C. Lunch – 12:30pm – (The Ryder Cup Lounge)
D. Saturday Afternoon Work Session Part 1 – 2:00pm – (Mitchell/Mathews)
> Strategic Planning Regarding Growth Opportunities/Challenges
E. Break – 3:30pm
F. Saturday Afternoon Work Session Part 2 – 3:45pm – (Mitchell/Matthews)
> Strategic Planning Regarding Service Delivery/Staffing
G. Recess – 6:00pm
H. Pre-Dinner Social – 6:30pm – (Byrne)
I. Dinner – 7:30pm – (The Carolina Dining Room)
Sunday, February 19, 2017
A. Breakfast – 8:00am/8:30am – (The Carolina Dining Room)
B. Reconvene/Call to Order – 9:30am – (Byrne)
FUQUAY-VARINA BOARD OF COMMISSIONERS
STRATEGIC PLANNING RETREAT
FEBRUARY 18th – FEBRUARY 20th, 2017
PAGE 2 OF 2
C. Sunday Morning Work Session Part 1 – (Mitchell/Matthews)
> Strategic Planning Regarding Land Use
D. Break – 11:00am
E. Sunday Morning Work Session Part 2 – 11:15am – (Mitchell/Matthews)
> Strategic Planning Regarding Transportation
F. Lunch – 1:00pm – (The Deuce)
G. Sunday Afternoon Work Session Part 1 – 2:30pm – (Mitchell/Matthews)
> Strategic Planning Regarding Quality of Life for Citizens and Businesses
H. Break – 4:00pm
I. Saturday Afternoon Work Session Part 2 – 4:15pm – (Mitchell/Matthews)
> Strategic Planning Regarding Governance
J. Recess – 6:15pm
K. Pre-Dinner Social – 6:30pm – (Byrne)
L. Dinner – 7:30pm – (The Carolina Dining Room)
Monday, February 20, 2017
A. Breakfast – 7:30am – (The Carolina Dining Room)
B. Reconvene/Call to Order – 8:30am – (Byrne)
C. Monday Morning Work Session Part 1 – (Mitchell/Matthews)
> Strategic Planning Regarding Economic Development and Community Identity
D. Break/Check-out – 10:00am
E. Monday Morning Work Session Part 2 – 10:30am – (Mitchell/Matthews)
> Strategic Planning Regarding Infrastructure Improvements and Information
Technology
F. Lunch and Wrap Up – 12:00pm – (The Ryder Cup Lounge)
> Manager’s Recap
> Board Member Comments
I. Adjournment – 2:00pm
Get email alerts for Fuquay-Varina
A daily email when new agendas and minutes are posted.