City Council

Minutes of the Special Meeting of the Gallup City Council, City of Gallup, New Mexico, held at the El Motro Events Center, 210 South Second Street, at 2:00 p.m. on Tuesday, May 4, 2016. At such meeting, the following were present, constituting a quorum: Mayor: Jackie McKinney Councilors: Linda Garcia Allan Landavazo Yogash Kumar Fran Palochak Also present: Maryann Ustick, City Manager The Mayor and Councilors conducted a Work Session to review and discuss the following topics: 1. Marketing and Branding Strategy Update Jim Glover, Idea Group and — Catherine Sebold, Tourism and Marketing Manager By conference telephone, Mr. Glover provided a power point presentation on the results of the online survey that was conducted for Gallup’s marketing and branding research. The survey participants (Gallup residents) identified Gallup’s brand assets (the positive things about Gallup) and the brand liabilities (the negative things about Gallup) in order to determine the brand equity for Gallup. The research showed that the brand liabilities outweighed the brand assets which resulted in low brand equity for Gallup. Although Gallup’s brand equity is low, the timing is perfect for developing a new identity by enhancing the brand in the future through community involvement. Mr. Glover presented six potential brand positions on how Gallup may want to be perceived in the future. Discussion followed concerning the selection of a brand position for Gallup, the potential exodus of residents planning to leave Gallup in the next five years as indicated in the survey, the ability for the community to deliver on its brand position to visitors, and the problems that exist in the community which results in an unfavorable environment for residents and visitors. 2. Fiscal Year (FY) 2017 Proposed Budget Review Ms. Ustick provided a power point presentation on the proposed changes to the budget since the last work session. She also presented options for funding four proposed full time positions as well as a 2% cost of living adjustment for all employees. A copy of the power point presentation is attached hereto and made a part of these official Minutes. The Mayor and Councilors conducted a review and discussion of the proposed budget recommendations for FY 2017. Ms. Ustick, Patty Holland, Chief Financial Officer, and Maria Chavez, Executive Assistant, answered questions posed by the Mayor and Councilors. MINUTES Special City Council Meeting — 5/4/2016 Page 2 In additional business, Councilor Kumar presented an overview of a report from STR, Inc. which contains data pertaining to the hotels in Gallup, such as average daily rates, census of properties and rooms, percentage of rooms occupied, total room revenue, supply and demand for rooms, etc. There was no official action taken by the Mayor and Councilors during the Work Session. The Work Session adjourned at 4:40 p.m. Jackie McKinney, Mayor Approved 5/24/2016 0 0 0 FY2017 Budget Changes  FY17 Budget Justification GENERAL FUND Line Item Increase Decrease Legal 101-0103-412.47-15 $ 2,500,00 Centralize telephone expense GIS 101- 1013-414.41-50 - 1,000.00 01 listed for unfilled position now frozen $ Finance 101-1015-411.45-30 $ 20,000.00 admin support eval fortransfer from utilities IT 101-1017-414.48-20 $ 21,000.00 Voice n Data not budgeted for this year City Clerk 101-1020-414.47-22 $ 32,500.00 Bond election expense Spec. Activities 101-1025-411.47-05 $ 85,000.00 YCC budgeted in error Police 101-2009-421.41-60 $ 800.00 allowances budgeted in error Police 101-2011-421.41-60 $ 800.00 allowances budgeted in error 101-3549-432.44-10 $ 70,000.00 pool coating 101-3550-432.48-10 $ 50,000.00 Hydraulic stage lift replacement REVENUE 101-0000-315.10-00 $302,250.00 Utilities Total allocated $ 1,537,529.00 Based on projection for 2016 +8% increase Fuel Purchases total allocated $ 709,644.00 Based on projection for 2016 +20% increase General Fund Budget Total after adjustments $332,424 \S  0 Fund Corrections Line Item Increase Decrease Justification Environmental Surcharge Tax Fund 202 $ 7,300.00 Gra ndview tank expenses corrected $ 100,000.00 CC Capital removed, (duplicated) zeroed out expenses, this is a grant and income 206 was not budgeted zeroed out expenses, this is a grant and income a Protection Fund 209 was not budgeted 216-1534-454.48-20 $ 95,400.00 formula error on CIP worksheet GRT Infrastructure Tax Fund 312-1027-496.48-50 $ 55,000.00 W. Jefferson Ave Reconstruction added to ICIP 506-6063-444.48-46 $ 282,500.00 Downtown Coal Alley ICIP moved to 48-99 506-6063-444.48-99 $ 282,500.00 506-6063-444.50-10 $ 1,000,000.00 transfer to WW to cover deficit 508-0000-395.10-00 $ 1,000,000.00 transferred from Water to cover deficit 603-1016-414.44-30 $ 65,000.00 Library entrance removed, duplicated 70,000.00 - Pool Coating Aquatic 603-1016-414.44-10 $ 603- 10 16-414.48-10 $ 50,000.00 - Hydraulic lift RRP ...:tChange $ 112,700.00 fl 0 0 Options Full Time Postions Requested Department Position App rox. $$w/b en efits Parks Park Supervisor 1 $ 53,600.00 Construction Carpenter 1 $ 46,400.00 Recreation Coo rd in a to r 1 $ 33,000.00 Fitness Center Coordinator 1 $ 33,000.00 Total All $ 166,000.00 COLA General Fund $ 114,466.00 All Other Funds $ 52,782.00 Total all funds $ 167,248.00 Council Special Projects $100,000