Trolley Ad Hoc Committee

MINUTES OFTHEMEETING: CityofGalveston AdHocTrolleyCommittee / July18,2018 / CityHall -11:00a.m. InAttendance: Chairman KyleAlbright, CoChairman TreyClick, KellydeSchaun, JoeRozier, MikeShriner, JohnZendt; CityofGalveston—RickBeverlin, DavidSmith; Goodman Corporation—JohnCarrara; Galveston.com—LeeRoane, ScottMoon, KentMuller. CalltoOrder11:03a.m.,RollCall.Chairman KyleAlbright declared aquorum; therewerenoconflicts ofinterest. Minutes. NotedthatJohnCarrara hadaddedadditional text.JoeRoziermovedforapproval, seconded byTrey Click, andmotioncarried. Address theCommittee. Norequest. StatusofFirstTrolleyCar. Carrarareportedthefirstcarisstillunderway; flooring, doors, windows… Thereare controlsystemandpowerunitissues. Nofirmdelivery dateonfirstcar. MikeShrineraskedaboutcosts. Carrara: Allcovered; nochangeorder. Sampleofwheelassembly torunaroundtracksandcurves. Smaller, lighter –some issues; workingout. Mayhavechangeorder. Can’tgiveafixondate –Gomacowillneedextended time. Albright: Whataretheylookingat?DavidSmith: Waterdamageonfloor; steelokay…Gomaco willneedacontract time extension. Number 1powerunitsinstalled – willgetbacktous; fall,winter. Albright: Hurdlesonfirstone; will accelerate forothers. Smith: Willreturnat100%,Gomacoisrepainting. JohnZendt: Talkingaboutgettingwinter testing –outbynextsummer. Weneedatimeline. Timetomarket, timeforKellyandteamtogetthewordout. Carrara: Onceallcomponents inplacewillbeabletogivefirmtimeline. Thereisagoodchancetohavedelivery ofthefirstcarbyendoftheyear. Smith: Staffcanhustlemorepressure ontimeline. Albright: Twoofyou?Smith: Yes, together. Mayhavetotakeanother flightupthere. Goodman hasarep (BrentSumrall) doinginspections there. Willpushand, hopefully, willgetthefirstoneback. Albright: Safetypaperwork allintheprocess. Smith: Yes,timetogetsafetydocuments approved. JoeRozier: Newemployee working onpaperwork certification. TXDOT mayneedsomeassistance fromourside. Timeline-timetoinstallair. Smith: Gomacostepping up –they willinstallonallthreeandshipontrolley; airconditioning unitsrebuilt, paintedandwithGomaco. Rozier: Color twogreensandared. Carrara: Giving uswhatwehad. Smith: Nochangeofcolors –tan,green, red, black. Add signage, addedafterfact.Painting, nocharge. Marketing. Albright: Statusofmarketing efforts, Lee? LeeRoane: Galvestonislandtrolley.com, powerpoint.Email blasts. Sixmillion emails; 47,000openedandread. Addedtowebsitetourism…walking, ridinganddowntown attractions. MoredetailsGIT.com. Bannerads, 49%clickthroughrate. HotelTVrooms (video), downtown and Seawall $1perperson exactchange. Ads,shelters. TVsinsidetrolleys, videodowntown, historic, shops, restaurants, listedsites. Mapinsidetrolley. Seawall loop –ads. Notgenerating enoughrevenue. Mapsdowntown, Hendley Green, trolleyroute, time. Albright: Ads?Roane: Notenoughspace. KellydeSchaun: Needrealtime information. Setschedule orrealtimeGPStracking; agreednowayforsetschedule sonotdoingit.RickBeverlin: HGACrealtimeGPS. DeSchaun: Scantophone. Smith: Schedule hardtokeep. Beverlin: Everything changes after steelwheelsback. Actualfrequency ofservicewillchangeeverything. Seesomething every15minutes. Peak periodsstillcouldnotpredictactualtime. Roane: Basically, whatwehavealreadydone - $4,000…notjustbuilding system, managing system. Downtown, Seawallchanges – tellthesystem. Management ofthesystemisaprocess. Beverlin: Ourshiftsupervisors wouldhavetobeabouttoshutdownpublicview. Smith: Daytodaychanges – software outofservice. Shriner: UTMB matching theroute. Beverlin: Shiftsupervisor. Don’thavethatpublicofa function. Sendingout –oneoff-route –alotofprotocols. Roane: Solution onshelf; managing istheissue. De Schaun: Protocols overcomechallenges; wedon’tknownowwhenabusiscoming. Albright: Whenisbusgoing togethere?GPSultimate solution. Smith: Stafftomakeadjustments. Beverlin: Skeleton crewnow. Tiedtomini- transtarunlessGPSandbustalkingtosignals – 8to10minutesoff,troubleshoot thewholething. Wewillget emailresponse. Click: Criticalcomponent. Roane: Galveston.comisnotthesolution. Smith: Meetwithyou Galveston.com) tounderstand. Beverlin: YouhaveHGACandMetroRFQforavarietyofthingsincludingcard readers. Grantfloatingonthat. Wewantaregionaltechnology. MaybepeoplefromHouston couldusetheir Metrocard. Technology changing sofast; Metrofareboxwithcardreader – getridofbox; usemobileapp. Piggyback tolargerregionalsystem. Shriner: Whenyoudosomething likethat,whataretheterms? Beverlin: We haveticketbooks, noGPSforIslandTransit. Twopeopleinentirebuildingthathaveadegree. Lobbyforstafffrom definitesource. Fieldquestions allday. Roane: Detailssignificant butcanbeaddressed. Beverlin: Mapthe architecture andhowtoimplement. Roane: Pier21 –Needtochangesign. Downtown trolleyloopsign (alert) – notastop –scanforinformation. Click: Sowell-designed andcleanlooking; wouldnotwantadvertising onit. Roane:25 thth &MarketStreet – 20stopsign, havetomakesign. TrolleyStoppic (Click:putinbench), nosign wheretrolleystops. Mapsaysitisastop. Albright: Anyinbarnsheltersforbus?Smith: Marketto53. rd Beverlin: th 20 –open – shelter. Smith: Removedsign (forsteelwheels) – people complaining rubberwheelswerenot stopping. DeSchaun: (ToLee) Whenyoudeveloped maps, wedidnotgiveyoualist.Zendt: Trolleydriverpulled infrontofhotelwithpouringraintoletpassengers outundercover. DeSchaun: 14trolleydriverswentthrough CertifiedTourism training. Roane: Addstops; addsigns. Albright: Postoffice – nosign, frame. Dowehave capability tocreateaframetoattachtoapole?Smith: Wehavethecapability. Roane: Giveinformation – can addbeforeLaborDay. Fundraising. TrolleyShelterpic,namingrights, ads, Pleasure Pierstop, etc. –notdoingGooglestops –onhold. Signalongtopnow. Sellads.Frames $13,000-$15,000; Citypays. Savingupmoney, almostenoughtostartbuying. Oneforconcept. ScottMoon: Projection distributed. Includes signagewecansell. Revenue fornamingrights, projected forsigninshelters, conservative. $200,000marknextyearonrevenue. Garten Vereinwedding events. RenttworubberwheelsthatlooklikeGalveston trolley. $1,000forsteel. Creating newbusinessstreams. Albright: Steelrubberwheelnamingrights, placards, benchsponsors, benchmark club, masssponsorships, th advertising foldable maps. Roane: Wouldworkwholeisland. Stops. 25: engraved bricks. T-shirts, Mugs, Merchandise, specialeventrentals, weddings, birthdays, reunions. Movepeoplearoundfreeofcharge: Artwalk withbanner. Trolleycalendars. Sponsored artpanelsonstops, clear –throughcontest. Brochure onsponsorships, namingrights, sponsorship ofentiresystem, vintage-lookingextended passessponsored, special occasion passes. Beverlin: Reception atRailroad Museum – usetrolleys. Implement now. Shriner: Mostorforallentirefleet? Albright: Somespecific. OtherInterests. Zendt: Whoisgoingtosellit?Deluxepackage. Albright: Postpone to discussatnextmeeting. Adjournment 12:10. MotionfromClick, secondedbyZendt; motioncarried. LindaStrevell Recording forDavidSmith –Director Presentation Aids: PowerPoint GalvestonIslandTrolleys –2019ProjectedRevenue TrolleyAdvertisingReport