Council Study Session

MINUTES OF THE GILBERT TOWN COUNCIL IN SPECIAL MEETING FOR A STUDY SESSION, TUESDAY, NOVEMBER 2, 2021, AT 6:00 P.M., GILBERT PUBLIC SAFETY TRAINING FACILITY, ATLAS AUDITORIUM, 6860 SOUTH POWER ROAD, GILBERT, ARIZONA COUNCIL PRESENT: Mayor Brigette Peterson, Vice Mayor Yung Koprowski, Councilmembers Scott Anderson, Laurin Hendrix, Scott September, Kathy Tilque, and Aimee Yentes COUNCIL ABSENT: None STAFF PRESENT: Town Manager Patrick Banger, Town Clerk Chaveli Herrera, Town Attorney Chris Payne, and Assistant Town Manager Dawn Prince CALL TO ORDER OF SPECIAL MEETING Mayor Peterson called the meeting to order at 6:03 p.m. AGENDA ITEM 1. Discussion and update on Town Logo Guidelines. Assistant Town Manager Prince provided an update on the Town logo guidelines. She said the departments who were a part of the process were the following departments that used the logo the most in their normal operations: Police, Fire, Parks and Recreation, Public Works, the People Team, Digital Government, Economic Development; adding Councilmembers September and Tilque also served on the committee. She thanked all those involved in the discussions. She said the discussions focused on current usage, best use of logos, nearby municipalities’ logo usage, structure types and exceptions, and expansion of brand standards. She provided examples of current usage including email signatures, website, templates, business cards and letterhead, billing, trashcans, and manhole covers. She said the intent was to utilize the new logo only where the previous logo was utilized. She discussed surrounding municipalities and their logo practices; comparisons of standards were made with Peoria, Glendale, and Chandler. She noted photography was used in Gilbert and Chandler, but not in Peoria and Glendale. She provided background and examples of the newer seals, logos, and branding in the comparison cities. She discussed structure types, stating the other cities did not have specific guidelines for where their logos would be used, but the cities did have standards for size, color, etc. She discussed places where the logo was currently used in Gilbert, noting the two structure types of temporary, such as digital and promotional items, flags, tradeshow items, and event podiums; and permanent structural types, such as building exteriors and permanent building interior décor, like flooring. She noted permanent structures in existing buildings where the logo was not recommended, noting the Public Safety Training Facility (PSTF) was the exception and was recommended. She discussed natural places for the logo and brand standards, which would address temporary and permanent items. Vice Mayor Koprowski asked if a manhole fell under temporary or permanent items. Assistant Town Manager Prince stated manholes were under temporary. Councilmember Tilque stated there was cost savings to not have the logo on items such as manholes, though the Town did need to have some identification on them. She stated it was important to consider the process of how the logo was approved, adding some felt there was not enough opportunity for a say, feedback, or buy-in. She spoke of the priority of honoring the Police and Fire Departments and supporting them within the community. She said a lot of time was spent on those considerations before the committee’s recommendations were made. Councilmember September thanked staff, the committee, and Assistant Town Manager Prince for leading the group. He said it was interesting to see the comparisons with other cities, and he was grateful to be a part of the process. Mayor Peterson stated she did not like that the logo could be used on the Town flag, adding she did not feel a flag that represented Gilbert should be considered a temporary item. She asked what would happen when that logo went away. Assistant Town Manager Prince said the committee opted to not move any of the other logos, such as the older swirl design, off of buildings. Mayor Peterson stated it was a rather large logo and if it changed, it was a large symbol that did not connect to anything any longer. She spoke of the swirls that were in other places in Gilbert, but said this logo was larger. She said logos were temporary but a flag should identify the community, adding the flag topic could possibly be the subject for another subcommittee. Councilmember Tilque said the consideration of leaving the new logo on the PSTF was partly due to the cost to remove it. She said the Council could later make the decision to either replace it or just remove it. She said in regard to the flag, it could be separate discussion if the Council wished, adding she was comfortable with the current recommendation. Councilmember September said he appreciated that Mayor Peterson was thinking of the future when the logo would change, adding the relationship with the Police and Fire Departments was unique. He said he spoke with Councilmembers of other cities and they were surprised at how closely Gilbert Police and Fire worked together. He said he would be open to additional dialogue regarding the flag, adding he liked the idea of a seal used on a flag that was more permanent than a logo. Mayor Peterson thanked all those who participated in the committee. ADJOURN Mayor Peterson adjourned the meeting at 6:23 p.m.  ATTEST: ___________________________ ___________________________________ Brigette Peterson, Mayor Chaveli Herrera, MMC, Town Clerk CERTIFICATION I hereby certify that the foregoing minutes are a true and correct copy of the minutes of the Study Session of the Town Council of the Town of Gilbert held on the 2nd day of November, 2021. I further certify that the meeting was duly called and held and that a quorum was present. Dated this __________ day of _______________, 2021. ___________________________________ Chaveli Herrera, MMC, Town Clerk