Regular Community Redevelopment Agency Meeting
Regular MeetingHollywood, FL · September 4, 2019
Agenda
Regular Community Redevelopment Agency
Meeting
Wednesday, September 4, 2019
9:00 AM
City of Hollywood
Hollywood City Hall
2600 Hollywood Blvd
Hollywood, FL 33020
www.hollywoodcra.org
Commission Chambers Room 219
COMMUNITY REDEVELOPMENT AGENCY BOARD
Josh Levy, Chairperson
Traci Callari, Vice Chairperson
Caryl Shuham, Board Member
Peter Hernandez, Board Member
Richard Blattner, Board Member
Kevin Biederman, Board Member
Linda Sherwood, Board Member
Jorge A. Camejo, Executive Director
Douglas R. Gonzales, General Counsel
Regular Community Meeting Agenda - Final September 4, 2019
Redevelopment Agency Meeting
NOTES
The CRA Executive Director places before the CRA Board for consideration the consent
agenda.
The consent agenda consists of items that are routine and/or non-controversial, the items are
voted upon by the CRA Board in one motion.
The regular agenda consists of items that must be discussed or could be considered
controversial, the items are voted upon by the CRA Board individually.
AGENDA
1. Pledge of Allegiance
2. Roll Call
3. Conflict Disclosures
CONSENT AGENDA
4. R-CRA-2019-37 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Approving The Minutes Of The CRA Meeting Of July
3, 2019.
Attachments: Resolution 732019.doc
Minutes 732019.doc
5. R-CRA-2019-38 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Authorizing The Payment Of Fees To Circuit Transit
Inc., Formerly Known As The Free Ride, To Provide Circulator Services
In An Estimated Annual Amount Of $593,191.20; Providing For A Total
Estimated Annual Cost Of $885,360.00 To Be Shared By The CRA
And The City Of Hollywood.
Attachments: Reso - Free Ride Circulator REVISED.doc
3.4.19 Free Ride Contract on Circulator.pdf
R-2018-335.pdf
BIS-CRA19-18 Free Ride Circulator.docx
6. R-CRA-2019-39 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Authorizing The Appropriate CRA Officials To Issue
An Authorization To Proceed With Bermello Ajamil & Partners To
Provide Consulting Services For The Hollywood Downtown
Streetscape, Tree Wells And Crosswalks Project In An Amount Not To
Exceed $121,471.00.
Attachments: Reso - Bermello Consulting rev1.doc
Professional Service Agreement - Bermello Ajamil & Partners, Inc..pdf
Barmello Proposal - Scope of Service 2019-08-13.pdf
R-CRA-2017-21.pdf
BIS-CRA19-21 Barmello Consulting.docx
Term Sheet - Barmello Ajamil & Parterns, Inc..doc
City of Hollywood Page 2
Regular Community Meeting Agenda - Final September 4, 2019
Redevelopment Agency Meeting
7. R-CRA-2019-40 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Authorizing The Appropriate CRA Officials To
Execute An Amendment To The Agreement With Joseph B. Kaller And
Associates, P.A. For Additional Construction Administration And
Consulting Services In Connection With The Nevada Street Parking
Garage In The Amount Of $16,835.00.
Attachments: Reso - Kaller Additional Fees.doc
Kaller - 2019 Additional Services.pdf
R-CRA-2017-27.pdf
R-CRA-2014-14.pdf
BIS-CRA19-23 Kaller Additional Fees.docx
terkaller.doc
REGULAR AGENDA
8. R-CRA-2019-41 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Approving And Authorizing An Advertising Media Plan
In Accordance With Section 38.40(C)(8) Of The Code Of Ordinances
(Using The Best Interest Exception), And Authorizing The Expenditure
Of Funds For The Plan In An Amount Not To Exceed $800,000.00.
Attachments: Reso - FY2020 Media Buy.doc
Exhibit A FY2020 Media Plan.pdf
BIS-CRA19-20 FY 2020 Media Plan.docx
Requires A 5/7th Vote
9. R-CRA-2019-42 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Authorizing The Appropriate CRA Officials To
Execute An Amendment To The Existing Media Buyer Services
Agreement With Ambit Advertising And Public Relations, Inc. For An
Increased Amount Not To Exceed $96,000.00, And Renewal Of The
Agreement For The Final Two Year Option Period Under The Same
Terms And Conditions.
Attachments: Reso - Media Buyer Svcs RenewalFinalRev1.doc
First Amendmend Media Buyer Srv Agrmt 2019.doc
R-CRA-2017-35 - Ambit Media Buyer Renewal.pdf
Ambit - Media Buyer Services Agreement.pdf
R-CRA-2015-45 - Media Buyer Services.pdf
BIS-CRA19-17 Ambit Amendment & Renewal.docx
Term Sheet - Ambit Advertising and Public Relations, Inc..doc
City of Hollywood Page 3
Regular Community Meeting Agenda - Final September 4, 2019
Redevelopment Agency Meeting
10. R-CRA-2019-43 A Resolution Of The Hollywood, Florida, Community Redevelopment
Agency (“CRA”), Authorizing The Appropriate CRA Officials To Issue A
Purchase Order With Paint Quest, LLC. To Paint Decorative
Intersections And Crosswalks On Specific Locations In The Downtown
CRA District In An Amount Not To Exceed $75,000.00.
Attachments: Reso - Crosswalk & Intersection Artwork FINAL.doc
Bid #1906-001 Tabsheet.pdf
Mural Solicitations Form.pdf
Paint Quest Tabulation Packet.pdf
Razorback LLC Tabulation Packet.pdf
Term Sheet - Paint Quest LLC.doc
BIS-CRA19-22 Crosswalk-Intersection Artwork.docx
11. P-CRA-2019-16 A Presentation By Jorge Camejo, Executive Director Of The
Hollywood, Florida, Community Redevelopment Agency, Regarding An
Update On The Gateway Signage Project.
12. P-CRA-2019-17 A Presentation By Jorge Camejo, Executive Director Of The
Hollywood, Florida, Community Redevelopment Agency, Regarding An
Update On The CRA Capital Improvement Plan.
13. P-CRA-2019-18 A Presentation By Jorge Camejo, Executive Director Of The
Hollywood, Florida, Community Redevelopment Agency, Providing An
Update On The Downtown Parklet Pilot Program.
INFORMATIONAL REPORTS
These reports are provided for information only. Interested citizens can contact the
Chair, Board Members, General Counsel or Executive Director if they have questions
or comments.
14. IR-CRA-2019-07 Informational Report By Jorge Camejo, Executive Director, Providing
An Update To The CRA Board On Beach And Downtown Activities For
The Previous Month.
15. 11:00 AM CITIZENS' COMMENTS
City of Hollywood Page 4
Regular Community Meeting Agenda - Final September 4, 2019
Redevelopment Agency Meeting
COMMENTS BY THE BOARD MEMBERS, GENERAL COUNSEL AND
EXECUTIVE DIRECTOR
16. Board Member Shuham
17. Board Member Hernandez
18. Vice Chairperson Callari
19. Board Member Blattner
20. Board Member Biederman
21. Board Member Sherwood
22. Chair Levy
23. General Counsel
24. Executive Director
25. Adjournment
Any person who wishes to speak must first complete a comment card from the Board Clerk .
Comment cards must be returned to the Board Clerk within the first five minutes after the start of
the agenda item. After being recognized, approach the podium, give your name and address,
identify your client or clients (if applicable). A citizen's time is not transferable to any other
person.
Registration as a lobbyist in the City of Hollywood is required if any person, firm or corporation
lobbying the CRA Board on any petition or issue, pursuant to the Section 30.15 of the Code of
Ordinances.
Any person wishing to appeal any decision made by this Board with respect to any matter
considered at such meeting or hearing will need a record of the proceedings, and for such
purposes may need to ensure that a verbatim record of the proceedings is made, which record
includes the testimony and evidence upon which the appeal is made.
Two or more members of the same city board, commission, or committee, who are not of this
Commission, may attend this meeting and may, at that time, discuss matters on which
foreseeable action may later be taken by their board, commission or committee.
Persons with disabilities who require reasonable accommodations to participate in CRA
programs and/or services may call the Office of the CRA Executive Director five business days in
advance at 954-921-3201 (voice). If an individual is hearing or speech impaired, please call
1-800-955-8771 (V-TDD).
City of Hollywood Page 5
Regular Community Meeting Agenda - Final September 4, 2019
Redevelopment Agency Meeting
Disclosure Of Real Estate Interests And Business Relationships - When an agenda item involves
the use or development of land, each member of the CRA Board, the CRA Executive Director,
the Assistant CRA Director, the CRA General Counsel and the Deputy General Counsel, shall
disclose orally, at the time the CRA Board begins to discuss the item, or in writing to the CRA
Clerk prior to the publication of the agenda, any significant interest (as defined below) that such
CRA official or employee or any relative (as defined below) of such CRA official or employee has
in land located within 300 feet of the land that is the subject of the item. When an agenda item
involves an invitation for bids, request for proposals, request for qualifications, request for letters
of interest, or other competitive solicitation, each member of the CRA Board, the CRA Executive
Director, the Assistant CRA Director, the CRA General Counsel and the Deputy General Counsel
shall disclose orally, at the time the CRA Board begins to discuss the item, or in writing to the
CRA Clerk prior to the publication of the agenda, any client or business relationship that such
CRA official or employee or any relative (as defined below) of such CRA official or employee has
with any business entity that has submitted a response to the competitive solicitation .
“Significant interest” means ownership of more than 5 percent of the value of the land.
Persons attending meetings shall remain seated at all times unless called upon to speak, will not
call out comments during the meeting or make inappropriate hand or facial gestures.
Please silence all cell phones prior to entering the meeting.
City of Hollywood Page 6
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