IF Downtown Development Corporation (IFDDC)
Regular MeetingIdaho Falls, ID · June 4, 2019
Minutes
Idaho Falls Downtown Development Corp. board meeting was held June 4, 2019 in the Syringa
Networks Board Room (460 Park Ave) at 8:30am
Attendance: Jill Hansen, Kevin Cutler, Jim Francis, Greg Crockett, Lisa Farris, Brandi Newton, Jake
Durtschi, Shanon Taylor, Mark Munoz, Kevin Josephson, Steve Fischbach, Chip Schawrze, Derek
Christiansen, Cindy Napier - Staff: Catherine Smith, Mala Lyon, Whitney Johnson & Ed O’Rayeh; visitor:
Malory Johnson, Jim Pletcher
Minutes for May 7, 2019 were reviewed – Kevin C. motioned they be approved; Brandi seconded, and
board approved
Shanon – financial report: Costs for our liability insurance is up because we are having more events.
$7,000 is cash that we take out for the events to give change. Catherine will find a better way to
categorize that item. Brandi suggested it be in petty cash moved out and in. Shanon motioned the
report be approved; Jill seconded, and board approved
Catherine introduced Whitney Johnson our summer intern. She is taking over the marketing and social
media. She has created a google map for our downtown art.
Director report: Construction has started on the north side of Broadway. The projection is 45 days start
to finish with the goal to be done before July 4th. There is one section on Broadway where the wrong
curb style was installed than what the city requested but we will not be re-doing it. At least one lane of
traffic will be open going both east and west at all times. It is causing the traffic to be backed up, but it
will be done soon. The trees are here. The pots will be arriving in late June coming from Canada. We
are still discussing whether the city or 4 Seasons will be planting the new pots. We want them done
ASAP after they are placed. Greg Weitzel is leaving Parks and Rec and PJ Holm is the acting director. We
have been working closely with Lyon Johnson and Lee Washburn. Delbert Lloyd is no longer with Parks
& Rec. They will be doing a national search for Greg’s replacement.
Corner Project: We had a duck nesting in one of the planters and a crow nest in the tree that we had to
work around. But all the eggs have hatched and we can move forward. There are just 2 or 3 people out
of a 100 that are disgruntled. We have to keep it in perspective many are appreciative of the efforts but
the loudest are usually the grumpy people. Public Works has worked closely with the property owners
to make things go as smoothly as possible. Some property owners on Broadway were very concerned
about their buildings as they are so old. The flower baskets will start to be hung this week. 4 Seasons
has done an amazing job and is working to have plants specific to where they will be hung – sun or
shade. The flower pots will go onto the corners ASAP to make everything come together quickly.
Parking – Catherine has met with all the city council members except John Radford to discuss taking
over and monitoring the on-street parking. We are asking $50,000 in operating support from the city.
Met with Officer Royce Clements and they are happy with the idea and can use Kathy to monitor Snake
River Landing more and other code enforcement throughout the city. It is a big financial risk for us so
we need that money to get things started. We will be meeting one more time with the Mayor and then
get on the schedule to present to the city council in a work session. Brad Crammer is willing to move
this into his budget and supports having parking all under one umbrella. We have been distributing the
Park IF maps. We will implement the color coding to the street signage so it matches the graphics. We
are creating a Park with a Smile card for Ed and others to hand out. Our strategy is to encourage our
community to take care of each other and welcome to downtown. Ed has been amazing at collecting
and enforcing the parking rules in the lots. Our income for May was $1,460.77 and merchant validation
is way up also. We will be working with IPS Solutions for our parking meters in the lots. It will be .07 on
the dollar for each credit card transaction. This is cheaper than anything else we looked at.
Public Murals –We have been contacted by the INL and they would like to sponsor a mural to celebrate
their 75th anniversary this year. We will do another call to artists for that. The 3 murals going up this
summer: Kris Burnham's "I love Idaho" piece will be located on The Villa Coffeehouse.
Cherryn Wight's Butterfly mural will be on The SnakeBite Restaurant.
Dustin Lyon's historical depiction of downtown will be on the Willowtree Gallery building and will
feature a saturated color palette. There are lots of buildings that want murals. We are including
Puggslane as one of our downtown public art spots.
We are also looking at doing 3 more traffic cabinet vinyl wraps. Gate way signage designs are being
looked at – finding a way to match the way finding signage but make it unique to downtown so people
will know they have arrived.
Greg asked what is going to be done to make the lamp posts that were in the planters look better?
There will be a black metal sheet placed around the bottom. There is one in front of EMI that has the
metal wrap. The art bench in front of Hopkins Roden is broken but we have contacted the artist to help
fix it. The skateboard bench is in storage at parks & Rec and will be re-installed.
Greg asked who owns the reader board on the east side of Yellowstone as the only signage on it seems
to be for North Highway Cafe? Could we take it over? It is owned by the American Legion. Greg and
Kevin C are going to find out more about it.
Lisa – 2017 has about $3000, 2018 has $5000 with the following 2018 projects obligated and moving
forward: Samsel Murphy Building (old Ferrell’s) façade project and DEC façade project. 2019 was
Council approved for $40,000 that we should receive in August pending HUD approval.
$40,000 for 2019 has been approved. We have paper work out on projects but they have not been
returned. Jim Pletcher said they want to do a sign.
Lisa suggested that we place parking map cards at the DMV and Brandi said they would mail them out
with the season tickets. Jake suggested that we place a box on the sandwich boards with maps people
can take. Mala said we have an old box from the parking lot that will work. Cindy requested that some
maps be brought to Idaho Mountain Trading.
Meeting was adjourned at 9:22am. Our next board meeting will be held July 2, 2019
Respectfully submitted by Kevin Josephson, IFDDC secretary and Mala Lyon
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