IF Downtown Development Corporation (IFDDC)
Regular MeetingIdaho Falls, ID · April 6, 2021
Minutes
Idaho Falls Downtown Development Corp. April 6, 2021 board meeting was held at the Jacob Grant
conference room – 490 Park Ave at 8:30am
Attendance: Jake Durtschi, Greg Crockett, Steve Fischbach, Jill Hansen, Tasha Taylor, Lisa Farris, Kevin
Cutler, Chip Schawrze, Shanon Taylor, Brandi Newton, Jim Francis, Dana Briggs and Anas Almassrahy.
Staff: Catherine Smith, Juan Hernandez, Mala Lyon
Minutes for March 2, 2021 were reviewed - Tasha motioned to accept the minutes. Kevin C. seconded
and board approved
Financial report – Brandi – We have received a payment of $20,000 to pay for the costs of watering the
trees, flowerpots and flower baskets downtown. This money will be spent thru out this coming summer.
Snow removal we are over budget, but that is something you can only make your best guess on what the
costs will be. Liability Insurance is something we have to have when we have events. Catherine asked
for a refund from last year since we had not events but they do not do that. Motioned by Brandi that the
financial report be approved; Jake seconded and board approved.
Elections: The election was unanimous in favor for the following:
Jacob Durtschi ~ President
Kevin Cutler ~ Vice President
Jill Hansen ~ Secretary
Brandi Newton ~ Treasurer
Antonio Meza ~ Past President
Tasha Taylor ~ 2nd term Board Member
Cindy Napier ~ 2nd term Board Member
Director’s Report – Catherine – We are working at becoming part of Main Street America again. We were
involved in this years ago when Shirley Chastain was the director. They have provided some great
resources through webinars and social media. We must have permission from Jerry Miller of the Idaho
Commerce Department – Dana helped us get in contact with him. We needed a letter from the Chamber
of Commerce that Chip provided, a letter from the Mayor, and REDI, and a letter of intent from the
IFDDC. We have submitted everything and are just waiting on Jerry to give us the final signature.
Driggs, Nampa and Caldwell are all involved – Driggs won an award a few years ago. The yearly
membership is $295 – Catherine is signed up for a webinar on April 12 – 14 which cost $90. They offer
lots of great tools, grants, and training. The board has already approved for the IFDDC to be part of
Main Street America.
Projects this summer – ‘Labs of Downtown’ will be in the works with Misty Benjamin form the INL. We do
have $5,000 for the crosswalk murals but we are holding back on that project until we see how
SpringBrew goes and how the finances sit after that event in May. The city did some re-striping
downtown and then re-tarred Broadway bringing traffic into downtown that had tar on the tires which
made a mess of the new striping. The crosswalks need to be re-painted.
Beautification – Pansies have been planted in the flower pots in the A Street/Yellowstone lot. We will no
plant more until the end of May. Sheri will plant Broadway first as the pots are auto watered. We have 80
flower baskets sponsored so far and plan to do 95.
Parking – we have all the pieces to do the collection letters on past due parking citations. It has been a
lot of steps but noticed should be mailed out soon. We have had a change in staff and Ed O’Rayeh is no
longer working with us. We are discussing the specifics of what we want a new person we hire to
accomplish. Brandi asked where we are at on a new enforcement vehicle? We have done some
research and test driving and will be going out again Thursday. The side-by-side has worked but it is very
expensive to maintain at $150 for an oil change and having to haul gas into the downtown as we are not
allowed to take it out of the downtown area. We have almost 8,000 miles on it. The plan is to purchase a
new (used) car then sell the “vroom vroom” and it will be a wash cost wise.
Lisa – we still have $10,000 from 2017 – 2020 to use. Page insurance in the Old Variety Mart building on
Park is going to use a phase approach doing some of the work this year and some next year. They will
have their offices on the 2nd floor and lease out the main floor for a retail shop. Idaho Mountain Trading is
fixing their marquee sign that faces Shoup so it lights up again. Pie Hole Pizza will finish painting as soon
as the weather is warm enough. Spruce is also coming along.
New business in the old Inkley building called Poppy & Pout coming soon. They will manufacture the lip
gloss on one side and have a store on the other.
The Celt is coming along with their new distillery and roof seating area.
The Caramel Tree had their Grand Opening last week and it went very well. Had lots of people come in
that had never been in a Caramel Tree shop before. There is a cute, fun boutique upstairs.
Hoping that Spruce Home and Gifts will be opening soon too. Lots happening Downtown.
Dana – The city swore in a new city council member Lisa Burtenshaw yesterday to replace Shelly Smede.
The city is working on an Innovation District and a work force training building.
Anas – The city has been having city wide neighborhood meetings and the city wide survey has been well
received.
Chip – Had 82 people come to the first “Out of the Box” event which as more than the 50 that were
expected. Tourism last year was better than had been hoped for. We did not see the bus loads of
visitors, more regionalism. We have a new airline route direct from Seattle, so we are expecting to see
smaller groups of travelers that used to fly into San Francisco then board buses and drive up to
Yellowstone Park will now fly into Seattle, switch planes and land in Idaho Falls begin their trip to
Yellowstone. The Chamber also has grant money available for the downtown brochures.
Jim Francis – The IFDDC will need to keep in touch with Brad to keep the parking funding in the budget.
Jim agreed to bring it up also and ask about the re-painting of the crosswalks.
Jake asked about on-street parking meters? Catherine said we are still exploring that option. The
feedback has been that people are willing to pay to be able to park longer than two hours. The cost is
$400,000 to install the meters on street and the city would need to own the meters as they would be on
public sidewalks. The businesses like hair salons, the movie theater and others who seem to think they
can come downtown for two hours then have to leave, rather than just move their vehicle to a new
location, feel on-street meters is a good solution. Jake said we have talked to Mike Kirkham, the city
attorney to see what steps would be needed. There are multiple ways that could be used to fund them.
The Mayor has said there is no money from the city available. Catherine said it is a risk as we do not
know how much money would be generated to pay back any kind of a loan. Greg asked if the first half
hour can be free? No, the software will not support that with one meter per block that people go to and
pay. Could more 5 minute spaces like what is by Wells Fargo be added for people that just need to
quickly drop of something? That is an option to look at.
Meeting was adjourned at 9:30am.
Our next board meeting is scheduled for May 4, 2021.
Respectfully submitted by Jill Hansen, Secretary and Mala Lyon
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