War Bonnet Round Up Advisory Committee
Regular MeetingIdaho Falls, ID · February 22, 2024
Minutes
WAR BONNET ROUND UP RODEO ADVISORY COMMITTEE
Thursday, February 22, 2024
Recreation Center
11:00 a.m.
Members in Attendance: K. Jones, K. Staten, B. Robertson, J. Newgard, B. Skinner, P. Holm, T.
Fonnesbeck, S. Woolstenhulme, C. Price, T. Smith, R. Buchan, H. Pettingill, J. Stephens, E.
Grossarth
Members not in Attendance: B. Skinner
Call to Order
K. Jones called the meeting to order at 11:04am.
Approval of Minutes
T. Fonnesbeck motioned to approve the January 25th minutes. S. Woolstenhulme seconded. All
in favor.
Director Updates – P. Holm
P. Holm reported on the following:
• P. Holm passed out the War Bonnet budget showing revenue and expenses and discussed
the line items.
• He has confirmed with all our contracted officials but has not heard back from T.J. Korkow
yet.
• Thus far, P. Holm has only received one nomination for Volunteer of the Year, so this vote
will be postponed until the next meeting.
• A list of nominations for Legends of the War Bonnet was passed to committee members.
K. Jones provided the background info on each candidate. K. Staten motioned to vote for
Dean Oliver as 1st choice, Tom Ogawa as runner up and or 2026 pick, and Kevin Small as
third choice and or 2027 pick. S. Woolstenhulme seconded. All in favor.
• P. Holm advised that the Mountain America Center security team will be putting in a bid
for rodeo security and they said they can also usher which would be very helpful.
Chair Report/Production – K. Jones
K. Jones reported on the following:
• The War Bonnet Association social is scheduled for April 27th at 6:00pm at the American
Legion Hall. They will crown the new royalty, show appreciation to committee members
and volunteers, etc. A reminder and more information will be sent out closer to the event
date.
• She advised that after speaking with P. Holm, he would like the future January War Bonnet
meetings to confirm our committee leadership and be a follow-up for the PRCA.
• March 16th will be the interviews for the new royalty members.
• Matt Tarr, barrelman/rodeo clown is scheduled for 2026. Ryder Kiesner and Bethanie Iles
are also scheduled for 2026.
• K. Jones asked for confirmation for media day on Wednesday and P. Holm advised he’d
reach out to the Rotary to see if they will be attending.
Committee Reports
Tribal Relations – S. Woolstenhulme
S. Woolstenhulme reported on the following:
• She was trying to get a meeting date with the Tribal Council but was advised future
meetings this year regarding the War Bonnet will be handled by Echo Marshall and Cecilio
instead of the entire council. S. Woolstenhulme would like to work with Echo to get a new
tribal video in production for the rodeo.
• S. Woolstenhulme asked if we should try to get a tee pee for the rodeo. She will see if
Echo has any contacts of someone who has one that would be willing to set it up near the
front gates.
• It’s still too soon to confirm the dancers and drummers, but she expects the act will
remain similar. P. Holm suggested we try and find a tribal elder in full regalia to ride
horseback around the arena to enhance the tribal segment.
Military Affairs/American Legion – B. Skinner (absent)
Vice Chair/Hospitality/Sponsorship – K. Staten
K. Staten reported on the following:
• Sponsorships are well underway. There is a new rifle sponsor, so the city will no longer
have to purchase the rifles, and the War Bonnet Association will handle all details
involving the guns.
• Budweiser made a bid for alcohol distribution, but Coors Tec stepped up their
contributions and will remain in place.
• K. Staten has been meeting with our advertisers including Channel 8, Channel 3, and Rich
Broadcasting. Channel 8 will handle digital marketing and we will not be working with
cable.
• She discussed the contestant tent, which will be branded the “Modelo Tent”, and ideas
to provide some kind of activities for the contestants and their families, like providing
cornhole, putting greens, etc.
• The Wednesday Night Kick-off needs to be planned and she confirmed with P. Holm that
we will be having the Mutton Bustin Qualifier at the kick-off.
Marketing-Advertising/Tickets – R. Buchan
R. Buchan reported on the following:
• She asked for direction on the number of tickets we want to print versus sell on-line. The
new reserved seating section will reduce the amount of general admission tickets by a
thousand, so a reduction in printing or on-line sales needs to be decided. Committee
members decided we should reduce the total number of tickets to be sold to 3900 per
night and reduce printed tickets by 40%.
• There was also discussion on needing better signage for our ticket outlets.
• R. Buchan also reported that we have received funds from YTT that we can use toward
our billboards.
Facilities & Grounds & Security – J. Stephens & T. Smith
J. Stephens reported on the following:
• No arena updates other than the security bids coming in. There was also discussion on
upgrading the room across from the board room, to be a place to entertain VIP’s or
sponsors.
• T. Smith asked if we want to continue with candlesticks and signage for traffic control.
Committee advised yes.
Communications/Public Information – E. Grossarth
E. Grossarth reported on the following:
• He advised that stats show there is not a lot of return for what is spent on billboards.
Youth Rodeo/Family Night – C. Horsley (absent)
Financial Report – C. Price
C. Price reported on the following:
• No updates except that she will start bringing budget stats to future meetings.
Livestock Welfare – B. Robertson
B. Robertson reported on the following:
• He asked for confirmation on the slack date which is Thursday. He also asked about
doing a break-a-way roping jackpot after slack. He would supply his own crew and use
different cattle.
Outreach – T. Fonnesbeck
T. Fonnesbeck reported on the following:
• He has been working on getting prices on information on hotel key cards with the War
Bonnet brand.
• He explained advertising ideas working with our local golf courses and photo ops around
town.
• He will be reaching out to restaurants on coloring pages for the kid’s menus.
• There was discussion on a treasure hunt.
• He will work on ideas for the Fourth of July parade.
Adjournment
Meeting adjourned at 12:38 p.m.
Next Meeting to be held March 21st.
Agenda
WAR BONNET ROUND UP ADVISORY COMMITTEE
AGENDA
Thurs. February 22nd
Recreation Center
1. Call to Order
2. Roll Call
3. Approval of the January 25th minutes.
4. Director Updates as needed – P. Holm (10 min.)
5. Chair Report/Production – K. Jones (10 min)
a) Vote on Legends and Volunteer of the Year
6. Committee Reports (20 min.)
• Military Affairs/American Legion – B. Skinner
• Vice Chair and Hospitality/Sponsorship - K. Staten
• Marketing-Advertising /Tickets – R. Buchan
• Facilities & Grounds & Security – J. Stephens
• Communications/Public Information – E. Grossarth
• Youth Rodeo/Family Night – C. Horsley
• Financial Report – C. Price
• Livestock Welfare – B. Robertson
• Outreach – T. Fonnesbeck
• Shelby Woolstenhulme – Tribal Relations
7. Call for Agenda Items – All
8. Adjournment
If you need communication aids or services or other physical accommodations to participate or access this meeting or program
of the City of Idaho Falls, you may contact City Clerk Corrin Wilde at Telephone Number 612-8414 or the ADA Coordinator Lisa
Farris at Telephone Number 612-8323 as soon as possible and they will make every effort to adequately meet your needs.
Kassi Jones Jeff Newgard Tanner Fonnesbeck
Krisi Staten Bob Skinner Shelby Woolstenhulme
Brent Robertson PJ Holm Mayor
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