Old Town La Verne Business Improvement District Agendas
Regular MeetingLa Verne, CA · August 2, 2021
Minutes
OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT
MINUTES OF THE REGULAR MEETING
Monday, April 5,2021
1 The teleconference meeting was called to order by Chairperson Craig Walters at 8:35a.m.
Mr.Waltersstatedthatquestionscanbeemai1edto@.
Advisory Board Members present: CraigWalters, Jason Miller, and Matt Forgey.
Absent: Marianne Stark and Micky Rehm. City Representatives present: Community
Development Director Eric Scherer. Others present: Sean Franco.
2. CALENDAR
Cool Cruise - Saturday, September 11,2027
Cruisin La Verne - Saturday, November 20,2021
3. APPROVAL OF THE MINUTES February 1,2021and March 1,2021
It was moved by Mr. Miller and seconded by Mr. Forgey to approve the minutes as
submitted. Motion carried by a 3-0 vote.
4. NEW BUSINESS
A. Proposed for La Veme Cool Cruise - Saturday, September 1I,2021
Mr. Scherer state that two dates were presented to Mr. Hoelzel for the event and
he chose SaturdaY, SePtember 111h.
One public comment was received via email.
It was moved by Mr. Miller and seconded by Mr. Forgey to support the date.
Motion carried bY a 3-0 vote'
B. Proposed Budget - Recommendation to the City Council
Mr. Scherer pieviously met with Ms. Rehm and Mr. Walters to discuss the budget
and make adjustments.
One public comment was received via email'
lt was moved by Mr. Miller and seconded by Mr. Forgey to recommend approval
of the proposed budget to city council. Motion carried by a 3-0 vote.
5. CONT INUE,D BU ESS
A. D Street Closure - Mr. Scherer stated that he was made aware of a potential
petition to re-open the street. The Board discussed the timing for opening D
Street. Mr. Schirer stated that he would continue to look at expanded outdoor
1
dining. [t was decided that a decision when to re-open the street was not needed at
this time.
B. Alternate Board Member Interest - Mr. Scherer indicated that there was one
person who continued to be interested in serving on the Board, and introduced
new co-owner of Chase's, Sean Franco. Mr. Franco gave a brief introduction and
stated why he was interested in serving on the Board'
It was moved by Mr. Miller and seconded by Mr. Forgey to recommend to the
City Council to appoint Sean Franco to alternate member and appoint Matt
Forgey as a regular member. Motion carried by a 3-0 vote'
6. COMMITTEE REPORTS/ UPDATES
A. City Report (Eric Scherer): None
B. UniverJity Report (Jason Miller): Mr. Miller stated that there will be a phased
retum for staff.
C. Marketing (Micky Rehm): None
D. Chamber Report (Leah Skinner): None
E. Social Media Update (Micky Rehm): None
F. Financial Report: None
7 PUBLIC COMMENT (Any discussion or action on non-agendized items must be
@meeting,asrequiredbyCalifomiaBrownActLaw)
No public comments were received.
8. ADJOURNMENT
Meeting was adjoumed at 9:18 a.m., to the next meeting to be held on Monday, May
3,
2021at 8:30 a.m.
tted,
Natalie Hiatt
ATTACHMENTS: PUBLIC COMMENT RECEIVED AND 2O2II2O22 BUDGET
2
OLD TOWN LA VERNE
BUSI NESS IMPROVEMENT DISTRICT
202L12022 BUDGET
2O2Ol2O2L 2O2Ol2O2L 2O2Ll2022
REVENUES Budget Est. Year End Budget
Business License Fees s16,ooo $L4,ooo S15,ooo 32%
nterest
I s1,500 S1,5oo s1,500 3%
Wine Walk S6o,ooo so $3o,ooo 65%
Beer Walk S40,ooo So So o%
REVENUES - TOTAL s117,500 s15,5oo s46,5oo Loo%
2O2Ol202t 2O2Ol202t 2O2L12022
EXPENDITURES Budget Est. Year End Budget
oPERATIoNAL (Div 1)
s7,o0o S7,ooo $7,ooo 8%
Sidewal k/Trash/Cleani ng/Landscaping
sso0 So Ssoo L%
ULV Dinner Crawl Entertainment
$8oo ssoo ssoo 1%
Edison
Annual Meeting s8o0 so $8oo t%
Street Light Banners s2,o0o so s1,oo0 t%
Contingency ssoo so ssoo t%
S2o,ooo 512,ooo S6,ooo 7%
Tra nsfer to Association
cap ital Outlay (Mainiero, Street/Tree Lights) S4o,ooo so S+o,ooo 49%
s72,o0o s19,8oo Ssz,ooo 69%
OPERATIONAL SUBTOTAL
EVENTS
S1,750 2%
Cool Cruise Auto Show (Div 2) s3,ooo $o
so So o%
Future Old Town Event (Div 4) $3,ooo
Si.,7oo S3,5oo 4%
Holiday Stroll (Div 5) S6,3oo
So S18,1oo 22%
Wine Walk Event (Div 6) $33,150
S:oo $goo $3oo 0%
Fall Event- Halloween (Div 7)
$o S1,zso 2%
Cruisin La Verne Auto Show (Div 8) S3,ooo
s22,500 so So 0%
Beer Walk (Div 9)
EVENTS SUBTOTAL S71,250 $2,ooo S25,4oo 3L%
EXPENDITURES TOTAL 5143,250 S21,8oo S82,4oo too%
Note: Beginning Fund Balance on July 7,2020 was 5126,500
From: Jackson Salinas <iaxsalinas@gmail.com>
Sent: Saturday, April 3,2O2I1:57:29 PM
To: planni ng@citvoflaverne.org <planning@citvoflaverne.org>
Subject: Old Town La Verne Business lmprovement District Advisory Board Public Comment 04/0512021
2. CALENDAR
Cool Cruise: Is there a way we can have it on a different date out of respect for the victims of 9/1 I since
it's on that day or have it to honor them?
4. NEW BUSINESS
B. Proposed Budget - Recommendation to the City Council: I am asking the board to add an amendment
to the budget for the beer walk since the county is now in the Orange Tier I believe the beer walk can
happen.
City EmailSent April L5,2O2l:
Hi D Street Restaurant Owners
ln light of the Governor's announcement that his plan is to fully re-open the State on June 15th, we have
been discussing the closure of D Street. This week, a letter (attached) was delivered to me from some
business owners calling for the street to be reopened now.
There was also a discussion at the last BID Board meeting on April 5th about D street and that perhaps
there could still be expanded outdoor seating in the parking spaces in front of your business and allow
the street to reopen. ln this scenario, the businesses would be responsible in building out the spaces to
be a bit more permanent (as is seen in the Claremont Village) with a commitment by the City to allow
them to remain for a while.
I have also reached out to ABC to determine if they will be revoking the temporary permits many of you
received in order to expand your serving areas. While they haven't made a decision, they indicated that
businesses would be provided at least 30 day notice prior to them changing any of the rules that they
put in place with Covid.
Also keep in mind that if the State reopens everything on June 15th, the County of LA would also need to
do the same, and as you know, their track record has been to be more restrictive than the State.
However, there has been some indication that the County would follow the State on this, provided the
numbers are stable and there is not another spike.
Basicallv, we reallv need to know what vour olans are with the u of D Street. With the 50% inside
occupancyallowance,doyoustill haveaneedorwanttocontinuetheexpandedoutdoorseating? lfso,
do you want to continue it in this configuration or would be willing to reduce it to the parking spaces in
order to open the street? Do you want to do this now or wait for June 15th? Woutd you continue to
want to use the area if ABC does revoke your permits to serve out there?
The City Council will have to make a decision on how to move forward, but your input is vital in allowing
them to do so. lt is ext imoortant to let us kn what vour thoughts are on this issue
Please email or call me with your thoughts.
Thanks
Eric Scherer, AICP
Com mu nity Development Director
City of La Verne
3560 D Street
La Verne, CA 9L750
Office: 909-596-8706
escherer@citvoflave
RESPONSES RECEIVED AS OF APRIL 29,2021
Spooners:
Mr. Scherer,
Thank you for your email. l'm on the fence with D street remaining closed.
Of course the street closure helped all the restaurants tremendously during the lock down and I am
forever grateful for what the city has done for us restaurant owners. However, I noticed more trash all
over the street, public drunkenness, customers complaining of no parking space, and with sports games
played in the canopy by other venues, my customers have experience not so pleasant time while they
dined outside. Again goes back to public drunkenness and unruly crowd at nights.
Dealing with weekend melees of people partying outside has been a struggle.
As much as I love the set up right now, l'm beginning to doubt if it's even worth it. My husband is all for
keeping the street closed and remain the way it is but he's not the one working here everyday to
experience the bad side of it,
lf the D street remains the way it is now, I would like to ask that we have more rules and policies for the
restaurants to follow to keep our street clean and safe.
Roberta's Village lnn:
Hi Eric,
First I want to say Thank You for all you and the City have done for us.
We would like the Outdoor Dining to remain the same until at least June 15th. We aren't interested in
taking away our parking spaces once the Street reopens.
Hopefully we can still use the Sidewalk as extra dining space.
Roberta's Village lnn Second Email:
I would like to begin by thanking the City of La Verne and the other business owners of D street for
approving the street closure during these tough times. We appreciate the overwhelming positivity and
support you have shown in protecting our small businesses during this pandemic.This street closure has
benefited us greatly and has saved our small business which would otherwise close because of the
pandemic.We have heard an overwhelming amount of positive comments about our outdoor seating
arrangements. Numerous customers commend the city for allowing us this type of arrangement. Some
customers even suggested that this closure be made permanent. However I as a business owner
understand that this arrangement does not work for all the businesses on D st. I would like to ask that
the street closure be kept up until we are alt}O% capacity inside and would prefer that it remain as it is
now. As far as using the parking spaces I think that there is a little more liability and it is not as enjoyable
with the noise of the cars so for now I will pass on that.Once again thank you to the city of la Verne for
providing us with this amazing opportunity for outdoor seating
Cafri Wang:
Hi Eric,
Thank you for the update regarding the future of D Street.
ln answer to your specific questions:
1. We would like to continue expanded outdoor dining and would be willing to reduce the area to the
parking spaces. There undoubtedly will be customers who would prefer to sit outdoors, for
precautionary reasons, even after the pandemic is officially over.
2. We want to work collectively with all the businesses who have been affected with the th D St.
closure. And we support opening D St asap in order to help non-restaurant businesses get back to
normal. lndeed, it has been a struggle just to survive for nearly all small businesses owners.
3. We would still like the outdoor accomodation whether or not ABC revokes permits
lf possible, we would like to continue to use the parking lot areas in front of the restaurant and dessert
shop on a long term basis. With the commitment of the City, we would seek to construct permanant
structures to accommodate outdoor dining, alongside a D St. that is open to traffic.
We believe that the La Verne Old Town District has the potential in a very short time to be something
even more special than it already is. Following in the footsteps of Claremont Village would help create a
similar ambiance that the area that it is well known for. And with the reopening of the University, in a
few months, and the Gold Line in a couple years, it is predictable that the district will become a focal
point within the City, with students, locals and tourists alike coming to see how much Old Town has
transformed.
Allowing all the restaurants in the district to increase its outdoor dining footprint will give the
community a greater dining experience. But this is especially true of Cafe Wang, because of all the full
service restaurants in Old Town, Cafe Wang has the smallest outdoor dining area. We believe the
opportunity to expand on a permanent basis would be a "win-win-win" between for the community, the
restaurant and the City.
We want to thank you, as well as the Mayor and the City Council for your consideration. We know that
you must all consider a multitude of factors before coming to a decision that meets your most important
priorities. We thank you for the opportunity to share our input.
House of Wings:
Hi Eric!
So sorry for the delayed response. Thank you for reaching out and allowing us to give an input on the
outdoor seating decision.
We highly prioritize and appreciate D St. being closed as it has allowed us ample seating. Our customers
have been extremely vocal about the seating situation and many have expressed that they (1) enjoy that
they have the option to sit indoor or outdoor and (2) many have voiced that they hope D St. stays closed
at least through the warm summer months because they'd like to continue sitting outside.
Both our employees and customers appear to feel safer outside. There were concerns about people
driving by the smaller seating sections on D St. as closing off a few parking spaces would make for a
narrow lane. We are not sure if our customers would be interested in sitting in an area so close to motor
traffic. Of course, if the option was parking space seating or nothing, we would take what we could get.
We hope to continue to have the option for tent seating but understand the situation the city is in when
it comes to making this business decision.
Lordsburg
Eric,
I have been circulating this letter to our patrons for a couple of weeks. We probably have 100+
signatures of local residents.
sinrr:thrr City rrf Lt Ve;ne resptn'ded tr:
th.e f.o.;id1g r-ririr by closrrg duA'r,,J it to ihra.rgh
traflir. -rnd ln dainS ro rrvin3 the af{tsre.d old f<ywn regtaurs,,-t}, rer:rten{e pf !3 '|,l[,iner
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'Ind otrr rurrn$ndl$E tirtr:ir (ilriiri, have o,,,enf,'[ir;irn:ngly 3ur]pcr-trd th* ciosurc, tukiflt
atlvant*ge $i thF iorla: ind ctr.mmuflrl ltmorphers thet hsr hEs n e-r4:Jt*rI, brinEin;; ur rll
(l.rrrt r a., rttlghborr ;!nd ff iLlrrdrl hy titarlng ttr.lt
csflimon rlaff ,with +11 D{ th.-. ronnrf,tinE
[*stauBr11] tnd buslne*irr, l.Jhile r+e at LdrdrDurg Taphourc nr.d Gr;li crn rerrcrtall'1 trstity
that thls tlosure ra!ud us ar ir butirlr:r$ ham rertain delth, wr c.sn also tertiFY ta th*
u nlxperlt"d irsost [n reridtn se pa rtlcl patlon .:r *d enloym en t of lhls rorrtrlloit Jpi&.r-
The ritv !s noqr Lstl!*mplai.llrg irgain openlnf, uF thE tr.ttisrr of 0 5t to !*rpsdh truffie,
Perrfl a l.l * n!:! eii ml natirrg rhi r (om n'l unity rpace,
Attaclrfid lr r mp./ ol a lett*r adsrer:ed trl r:ity filaFa6emerrt by a feru dountown hrjtinr.titti
pr-li itlonin6 l'or t his reopeniego clirir:ring fin*n<j;! I h rtdship du* to the clrsure '
W* wogld lrhr furthe cithens of la Ue.rne to havt s roiG€ ln thi, duli(nte gnd fa" re'rthing
dercisiorr" ;rr lt aff*ctr nFi iust thr-. ft:w riiilid.int but,,nelr.$5, but Eli of tht rr-rridentr of tr';o
vrrne, whiie lfle do notwish any ffnanr'ial hardtlrlplon our {cilow busine* ournli'i" wc t'tIll
Ieoys: it tE {:vr*ry irrr.lirriglr:ul tq d(!t{:rrnlflE what bu.rltr+sres nraY hnvt h(lflit teserelY irrFactfd
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February.26.2A2L
Attention: Eric Scherer
Community Development Director
Subject: Closure of D 5t. in down town La Verne
Since the start of the pandemic, local businesses have been supporting the neighboring restaurants and
will continue to support them. We all have faced economic hardship due to this horrific pandemic.
ln order to abide by COVID 19 CDC regulations, the city has permitted outdoor dining and closed D St.
Local businesses (non-restaurants) are suffering due to the street closure.
The city needs to acknowledge the financial harm and emotional stre$s caused by favoring restaurants
over other businesses.
The city could utilize the sidewalk in front of the restaurants for outdoor dining while re-opening D St.
Also, the rear parking lot behind the restaurants can be used safely for outdoor dining" This would help
our local restaurants and our smallstruggling businesses simultaneously.
The local small businesses need equal opportunities to strive during this universal pandemic.
We believe that our trust worthy city will take our suggestions into consideration and will not allow
favoritism to conti nue.
Thank you for your continuous support.
B r,,si y\q:: Nctr"ae ,
S,Jrr- ArAt4otfr/s Prt,kPln "/
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Natalie Hiatt
From: Jackson Salinas <jaxsalinas@gmail.com>
Sent: Friday, April 30, 2021 5:26 PM
To: Planning
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING Public Comment
os/03/2021
2. CALENDAR-C|Iy Council Public Protest Hearing Mon. June 7,2OZL @5:30pm: ls this Protest Hearing regarding the
budget or something else?
1
Natalie Hiatt
From: Jackson Salinas <jaxsalinas@gmail.com >
Sent: Friday, April 30, 2021 5:26 PM
To: Planning
Subject: OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MEETING Public CommeNt
0s/03/2021
2. CALENDAR-City Council Public Protest Hearing Mon. June 7,}OZL @6:30pm: ls this Protest Hearing regarding the
budget or something else?
1
Agenda
CrrY or LaVBRNE,
CITY HALL
3660 "D" Street, LaVerne, California 91750
NOTICE OF CAI{CELLATION
OF THE OLD TOWI{ LA VERNE BUSINESS IMPROVEMENT DISTRICT
OF THE CITY OF LA VERNE
Monday, August2,202l
NOTICE IS HEREBY GMN that the Old Town Business Improvement District
cancelled their regular meeting scheduled for Monday, August 2, 2021 due to lack of
business.
o
Secretary
DATE:0712912021
General AdministrationS09/536-8726 . lVstsr Cuslomer Service 909/596-8744 o Parks s Communiry Services 909/596-8700
Public Works 30S/596-8741 o finance 909/596-8i16 . PlEnning S09/530-8706 . Building 909i596.8713
Fax 909/598-873i
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