Old Town La Verne Business Improvement District Agendas

AGENDA Old Town La Verne Business Improvement District Advisory Board Monday, July 11, 2022 – 8:30 am 2316 D Street– Cafe Wang 1. WELCOME AND CALL TO ORDER- Board Members City Representatives/Others Present Craig Walters, Chair Eric Scherer, Com. Dev. Director Marianne Stark Natalie Hiatt, Com. Dev. Admin. Clerk Micky Rehm Zuhey Espinoza VACANT 2. CALENDAR- Beer Walk Sat. October 15, 2022 3. APPROVAL OF MINUTES April 4, 2022; May 2, 2022; June 6, 2022 4. NEW BUSINESS A. Car Show Agreement B. Board Vacancy 5. CONTINUED BUSINESS A. Beer Walk 6. COMMITTEE REPORTS/ UPDATES C. City Report (Eric Scherer): Mainiero Square Update D. University Report (Zuhey Espinoza): E. Marketing (Micky Rehm): F. Chamber Report (Leah Skinner): G. Social Media Update (Micky Rehm): H. Financial Report: 7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the following meeting, as required by California Brown Act Law) 8. ADJOURNMENT – Monday August 1, 2022 at 8:30 am at 2316 D Street (Cafe Wang)  OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MINUTES OF THE REGULAR MEETING Monday, April 4, 2022 The meeting began without a quorum at 8:33 a.m. Advisory Board Members present: Craig Walters and Micky Rehm. City Representatives present: Community Development Director Eric Scherer, Mayor Tim Hepburn and Secretary Natalie Hiatt. Others present: Fang Wang, Ken Valmonte, Steve Johnson, and Cindy Vallejo and Adam Wong of University of La Verne. As there was no quorum, no official business was conducted. There was general discussion about the Cool Cruise, Annual Meeting, budget, University of La Verne orientation, and the Wine Walk. The meeting ended at 9:00 a.m. Respectively submitted, _____________________ Natalie Hiatt 1  OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTIRICT 2022 MINUTES OF THE A NNUAL MEETING Monday, May 2, 2022 1. WELCOME AND CALL TO ORDER Chairman Craig Walters welcomed attendees. They following board members were present: Marianne Stark, Mathew Forgey, Zuhey Espinoza, and Craig Walters. Not Present: Micky Rehm. 2. CALENDAR Wine Walk – Saturday, May 14, 2022 3. PRESENTATIONS Old Town District Update Chairman Craig Walters presented an update of the outdoor dining and upcoming Wine Walk. Chairman Walters also announced the recent passing of long time business owner Phillipe Sigal of Sigal Diamonds & Jewelry. L (Gold Line) Update Lisa Levy Busch of the Gold Line Construction Authority presented a construction update. Old Town Budget/City Update Community Development Director Eric Scherer presented the Budget report. It was moved by Ms. Stark and seconded by Mr. Forgey to recommend approval of the 2022/23 Budget. The motion carried by a 4-0 vote. Mr. Scherer also presented a development update. University of La Verne Update Zuhey Espinoza provided an update on University activites. 4. MEET THE CANDIDATES Chairman Walters introduced the City Council Candidates and each was given five minutes to speak.  District 1: Muir Davis and Steven Frank Johnson District 2: Meshal “Kash” Kashifalghita (M. Joseph Gabaldon was not present) District 3: Tim Hepburn, Rich Gil, and Estella V. Maldonado 5. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the following meeting, as required by California Brown Act Law) None 7. ADJOURNMENT Meeting was adjourned at 9:54 a.m., the next regular meeting to be held on Monday, June 6, 2022 at 8:30 a.m. at Chase’s Restaurant. Respectively submitted, _____________________ Natalie M. Hiatt  OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MINUTES OF THE REGULAR MEETING Monday, June 6, 2022 1. The meeting was called to order by Chairperson Craig Walters at 8:36 a.m. Advisory Board Members present: Craig Walters, Marianne Stark, Micky Rehm, and Matt Forgey (via Zoom). City Representative present: Principal Planner Candice Bowcock. Others present: Fang Wang, Ken Valmonte, Kristina Tomlin, and Roberta Virgin. 2. CALENDAR Beer Walk – Date to be determined 3. APPROVAL OF THE MINUTES Postponed 4. NEW BUSINESS A. Wine Walk Recap – Chairperson Walters reviewed the finances for Wine Walk and estimates a $35,000 profit. Ticket sales included 806 full price tickets at $55, with 60 designated driver tickets at $35, and 96 discounted tickets at $45 for a total of 968 tickets. The board discussed long lines at some locations, participants walking outside designated areas with wine, and people were taking too much food. It was suggested that better signage and more volunteers might help. Chairperson Walters suggested lowering attendance to 700-800 people and stated that other cities close the streets to avoid the issue of attendees walking around with wine. Ms. Tomlin suggested moving the date back to April due to conflicts with the Fair, graduations, and weddings. Chairperson Walters stated that in the past 15%-20% of the profit was given to the selected charity, and that this year, 15% would be around $5,000. It was moved by Ms. Stark and seconded by Ms. Rehm to donate $5,000 to the K-9 Foundation. The motion carried by a 4-0 vote. B. Beer Walk – Ms. Rehm stated that she met with Russel McKnight of La Verne Brewing Company and he expressed interest in being a part of the planning process. She also suggested that it would be easier to get breweries to participate if the BID purchases 1  one keg and the second is provided by each brewery. Ms. Rehm suggested October 15th as the most likely date. C. Future Car Shows – The Board discussed beginning negotiations on a contract with the current promoter or going out to bid. It was moved by Ms. Stark and seconded by Ms. Rehm to ask the City to start negotiations on a new contract with the current promoter. The motion carries with a 4-0 vote. D. Change of Meeting Date/ Location – Chairperson stated that Café Wang has volunteered their space as a location for future meetings. It was moved Ms. Rehm and seconded by Ms. Stark to hold future meetings at Café Wang, located at 2316 D Street. Motion carried by a 4-0 vote. E. Recommendations for Re-apppointment – Chairperson Walters stated that the board seat from the University of La Verne was up for re-appointment and that Dr. Zuhey has expressed interest in continuing to serve. Mr. Forgey expressed that his term as a board member was expiring and that he was not looking to serve on the board for another term at this time. It was moved by Mr. Forgey and seconded by Ms. Stark to recommend that the City re- appoint Dr. Zuhey Espinoza to the board and that one vacancy be named to the board. Motion carried by a 4-0 vote. 5. CONTINUED BUSINESS A. None 6. COMMITTEE REPORTS/ UPDATES A. City Report (Eric Scherer): B. University Report (Zuhey Espinoza): C. Marketing (Micky Rehm): D. Chamber Report (Leah Skinner): E. Social Media Update (Micky Rehm): F. Financial Report: 7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the following meeting, as required by California Brown Act Law) No comments received. 2 8. ADJOURNMENT Meeting was adjourned at 9:39 a.m., to the next meeting to be held on Monday, July 11, 2022 at 8:30 a.m. at Café Wang. Respectively submitted, _____________________ Natalie Hiatt 3 Eric Scherer From: craig@flyingdeuces.com Sent: Friday, June 24, 2022 12:38 PM To: Eric Scherer Subject: Changes to contract renewal Eric, Here are a few changes I’d like to see put into my renewal contract for the two La Verne Car Shows: 1. Have the Traffic Control, Security, Street Closure Drawings redrawn, as the police have said the current ones are unreadable. 2. La Verne Police Department provide 9 vehicles at the barricaded street closures at no cost. It just looks more professional and shows that these shows are city events. 3. Promoter fee paid to Flying Deuces by city raised from $1750 to $2750. 4. City produce and erect a banner across Bonita Avenue near D Street promoting the car shows for two weeks prior to the shows. I’m confident this will increase attendance. Craig Hoelzel Flying Deuces (714) 671-5833 – Office (714) 401-3738 – Mobile www.FlyingDeuces.com www.CoolCruiseCarShow.com www.CruisinBrea.com www.CruisinLaVerne.com www.BreaHolidayCarShow.com 1