Old Town La Verne Business Improvement District Agendas

AGENDA Old Town La Verne Business Improvement District Advisory Board Monday, December 5, 2022 – 8:30 am 2316 D Street– Cafe Wang 1. WELCOME AND CALL TO ORDER- Board Members City Representatives/Others Present Craig Walters, Chair Eric Scherer, Com. Dev. Director Marianne Stark Natalie Hiatt, Com. Dev. Admin. Clerk Micky Rehm Zuhey Espinoza George Henderson 2. CALENDAR- Heart of the Foothills Open Streets Sun. April 23, 2023 Wine Walk Sat. April 29, 2023 Beer Walk Sat. September 23, 2023 3. APPROVAL OF MINUTES November 7, 2022 4. NEW BUSINESS A. Crusin La Verne Recap B. Holiday Stroll Recap C. Annual Meeting Date D. January Meeting 5. CONTINUED BUSINESS A. 6. COMMITTEE REPORTS/ UPDATES A. City Report (Eric Scherer): B. University Report (Zuhey Espinoza): C. Marketing (Micky Rehm): D. Chamber Report (Leah Skinner): E. Social Media Update (Micky Rehm): F. Financial Report: 7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the following meeting, as required by California Brown Act Law) 8. ADJOURNMENT – Monday, January 9, 2023 at 8:30 am at 2316 D St. (Cafe Wang)  OLD TOWN LA VERNE BUSINESS IMPROVEMENT DISTRICT MINUTES OF THE REGULAR MEETING Monday, November 7, 2022 1. The meeting was called to order by Chairperson Craig Walters at 8:36 a.m. Advisory Board Members present: Micky Rehm, George Henderson, and Marianne Stark. City Representative present: Community Development Director Eric Scherer and Secretary Natalie Hiatt. Others present: Fang Wang and Ken Valmonte. 2. CALENDAR Cruisin La Verne – Saturday, November 19, 2022 – Mr. Scherer stated that the $2,000 payment was paid to the promoter and Mainiero Square will not be fully complete but will be open to the D.J. and promoter for the event. Holiday Stroll – Saturday, December 3, 2022- Ms. Rehm stated that the decorator prefers one large tree over three small trees. Ms. Rehm will make the necessary arrangements. Mr. Scherer stated that Santa Clause will be coordinated by Yvonne Duran of Community Services. Mr. Henderson volunteered for the reading of ‘Twas the Night Before Christmas. Heart of the Foothills Open Streets – Sunday, April 23, 2023 – Mr. Scherer stated that the one-day street closure will allow for pedestrian traffic only. Wine Walk – TBD 3. APPROVAL OF THE MINUTES None 4. NEW BUSINESS A. Beer Walk Recap – Mr. Scherer stated that the turnout was lower than expected due to the weather but overall, a good event. The Board discussed potentially closing the streets for the event, but it was decided that too many of the participating businesses would be left out. Mr. Scherer stated that a total of 450 tickets were sold and an estimated net profit of $10,000. Ms. Rehm suggested using Stripe or Venmo to sell tickets during the event. Ms. Stark will contact Onewest Bank for further information. Ms. Stark discussed the transfer of Association funds. She will research past transfers and continue discussions later. 1  It was moved by Ms. Stark and seconded by Mr. Henderson to Transfer $6,000 to the Association and present CERT with a $1,000 check. The motion carried by a 3-0 vote. B. Wine Walk Date – The Board selected Saturday, April 29, 2023 for the next Wine Walk. C. Mainiero Square Dedication – The Mainiero Square re-dedication will be held during the Holiday Stroll on Saturday, December 3rd at 4:00pm. Pictures with Santa Claus, tree lighting, and the reading of ‘Twas the Night Before Christmas will follow. 5. CONTINUED BUSINESS A. 6. COMMITTEE REPORTS/ UPDATES A. City Report (Eric Scherer): Mr. Scherer stated that the upholstery building on 2nd Street will be demolished. The building is owned by the University of La Verne. B. University Report (Zuhey Espinoza): None C. Marketing (Micky Rehm): Ms. Rehm is currently working on the holiday post card. D. Chamber Report (Leah Skinner): None E. Social Media Update (Micky Rehm): F. Financial Report: Mr. Scherer stated $120,000 is in reserves. 7. PUBLIC COMMENT (Any discussion or action on non-agendized items must be deferred to the following meeting, as required by California Brown Act Law) No comments received. 8. ADJOURNMENT Meeting was adjourned at 9:21 a.m., to the next meeting to be held on Monday, December 5, 2022 at 8:30 a.m. at Café Wang. Respectively submitted, _____________________ Natalie Hiatt 2