City Council

LAKEWOOD CITY COUNCIL STUDY SESSION AGENDA Monday, August 28, 2023 7:00 P.M. City of Lakewood Council Chambers 6000 Main Street SW Lakewood, WA 98499 Residents can virtually attend City Council meetings by watching them live on the city’s YouTube channel: https://www.youtube.com/user/cityoflakewoodwa Those who do not have access to YouTube can call in to listen by telephone via Zoom: Dial +1(253) 215-8782 and enter meeting ID: 868 7263 2373 ________________________________________________________________ Page No. CALL TO ORDER ITEMS FOR DISCUSSION: (3) 1. Review of City of Lakewood Brand Guide and Communications and Marketing Operational Plan. – (Memorandum) (42) 2. 2024 Comprehensive Plan Periodic Review Update – Transportation and Utilities. – (Memorandum) ITEMS TENTATIVELY SCHEDULED FOR SEPTEMBER 5, 2023 REGULAR CITY COUNCIL MEETING: 1. Proclamation declaring September 11, 2023 as Patriot Day and Day of Remembrance. – Chief Patrick Smith, Lakewood Police Department and Chief Jim Sharp, West Pierce Fire and Rescue 2. Proclamation recognizing National Hispanic Heritage Month. 3. Business Showcase. – Lakewood Barbershop 4. Youth Council Report. 5. Clover Park School District Report. 6. Authorizing the execution of an amendment to the interagency agreement with Washington State Department of Enterprise Services for the Lakewood City Hall Phase I Energy Upgrades. – (Motion – Consent Agenda) Persons requesting special accommodations or language interpreters should contact the City Clerk, 253-983-7705, as soon as possible in advance of the Council meeting so that an attempt to provide the special accommodations can be made. http://www.cityoflakewood.us Lakewood City Council Agenda -2- August 28, 2023 7. Authorizing the execution of an amendment to the agreement with Tetra Tech for the Waughop Lake Alum Treatment. – (Motion – Consent Agenda) 8. Authorizing the execution of an agreement for the Western State Hospital Plan Review. – (Motion – Consent Agenda) 9. Amending Lakewood Municipal Code Chapter 2.14 related to training required of Court Compliance Officer. – (Ordinance – Regular Agenda) 10. Sewer Connection Update. – (Reports by the City Manager) REPORTS BY THE CITY MANAGER CITY COUNCIL COMMENTS ADJOURNMENT Persons requesting special accommodations or language interpreters should contact the City Clerk, 253-983-7705, as soon as possible in advance of the Council meeting so that an attempt to provide the special accommodations can be made. http://www.cityoflakewood.us  Return to Agenda TO: Mayor and City Council FROM: Brynn Grimley, Communications Manager THROUGH: John J. Caulfield, City Manager DATE: August 28, 2023 SUBJECT: Lakewood Brand Guide and Communications & Marketing Operational Plan ATTACHMENTS: City of Lakewood Brand Guide and City of Lakewood Communications & Marketing Organizational Plan. To strengthen engagement with Lakewood residents, business owners and community stakeholders it is important to communicate consistently and in a way that is recognizable to the public. The Communications division created this brand guide to provide a set of standards and guidelines to be used across all departments to create cohesive communication from the City. The way people receive information is continually evolving. We are constantly watching trends and adapting City communication to meet current best management practices. A brand guide is a strategic tool that ensures consistency in the way information is presented to the public. Its guidelines dictate how the brand should be represented across different communication channels, like advertising, social media, website, mailed materials and more. With this brand guide, the city will establish a uniform and cohesive identity that reflects the adopted City Vision Statement and City Council goals and objectives. It also provides clear instructions on the use of logos, colors, fonts, imagery, and tone of voice, which helps to create a strong and recognizable image. As the City’s visual and verbal identities remain consistent, the public will easily identify city information, resulting in deeper connections and quicker dissemination of information. A look at recent social media statics reinforce this connection. We slowly rolled out elements of the brand guide this spring on the city’s social media channels. This included changing the types of materials shared and how the materials looked. The results speak for themselves. 3  Return to Agenda From April 1 to Aug. 1, 2023 we saw the following increases: • 147.5% increase in Facebook impressions across the City and Lakewood Police Department pages. • 244.5% increase in engagements across both Facebook pages. • 18.6% in rate of net followers across both Facebook pages. • 450% increase in Instagram impressions across the Lakewood Police Department account. • 573.3% increase in Instagram engagements across the police account. With this guide in place, it will continue to enhance the city’s efforts to raise awareness about city events, major city projects, available services, City Council legislative action and other matters of significance to the Lakewood community. 4  Return to Agenda Lakewood Brand Guide City Manager Department 5  Return to Agenda Regularly putting out materials consistent with a brand guide achieves brand recognition. This helps residents identify and access city resources faster and easier. The purpose of any brand guide is to: Purpose • Establish brand recognition Brand recognition ensures that people identify This supports City Council goals by: materials with an organization simply upon • Increasing accessibility and transparency, while viewing, reading or hearing improving the recognition of city materials. a piece of media. 6  Return to Agenda Accessibility • Every person in Lakewood should be able to access and consume our materials. Representation Core • All materials under the Lakewood brand must Principles accurately represent our residents and landscape. Vital government services have the best chance at reaching hard- Consistency to-reach audiences when they are delivered in an accessible, • Lakewood residents must be able to recognize city representative and consistent materials simply by appearance. manner. 7  Return to Agenda Everyday Application Typography: Montserrat Color Palette The average person comprehends virtual media better when written in a sans-serif typeface. Logo The correct, professional and consistent use of our logo is vital to maintaining our image and community pride. 8  Return to Agenda Imagery Public pride and trust depend on our professionalism, including in our visual storytelling. 9  Return to Agenda Whether through website or social media, it is important to follow accessibility standards so all people can consume our content. Web Content Accessibility Guidelines provide a single, shared standard for web content accessibility that meets the needs of individuals, organizations, and Accessibility governments internationally. Every person in Lakewood WCAG Guidelines should be able to access and • Lakewood’s website must be at a “AA” level. consume our materials. Translation • The City of Lakewood website utilizes a Google plugin called GTranslate for translation. It reads text and provides a best attempt at translation. The most simple language possible is required to give the best chance at correct translation. 10  Return to Agenda By the numbers Social Media Reach Data from April 1-Aug. 1, 2023 (compared against prior five-month period.) Facebook: City & Lakewood PD pages • 2,588,424 Impressions (147.5% increase) • 296,602 Engagements (244.5% increase) • 1,480 Net Followers (18.6% increase in rate, 4.5% increase in total following) Instagram City account • 155,344 impressions (41% increase) • 7,206 Engagements (32.9% increase) • 277 Net Followers (102.2% increase in rate, 10.5% in total following) Police account (created July 2022) • 20,221 impressions (450% increase) • 1,158 Engagements (573.3% increase) • 161 Net Followers (98.8% increase in rate, 71.9% increase in total following) 11  Return to Agenda Communications & Marketing Communications Organizational Plan 12  Return to Agenda OBJECTIVES • Increase awareness of City of Lakewood actions. • Increase engagement in the legislative process. • Provide access so all people can be engaged. • Establish transparency. • Reinforce credibility. • Provide consistent messaging. GUIDING COMMUNICATION PRINCIPLES • Clear and direct Plan Goals • • • Proactive Transparent Listen and learning Strengthen engagement with DELIVERY CHANNELS the community; raise awareness about city events, • Quarterly Lakewood Connections Magazine mailed to 31,000 homes. • Website “News & Updates” major projects and City Council • Subscriber e-newsletters action. • City Manager’s Bulletin (weekly) • Economic Development News (monthly) • Event-specific marketing • News Media • Official city social media channels • Connecting with community partners to request they share information on their channels and platforms 13  Return to Agenda Questions? Thank you. Brynn Grimley Communications Manager Derek Gibson Communications Coordinator 14  Return to Agenda City of Lakewood BRAND GUIDE Version 1.1 June 2023 15 Return to Agenda 16 Return to Agenda TABLE OF CONTENTS Purpose 1 Typography 3 Colors 5 Logos 7 Imagery • photos • iconography 9 Accessibility • WCAG guidelines • translation 13 Contacts 17 17  Return to Agenda PURPOSE The purpose of any brand guide is to establish brand recognition. Brand recognition ensures that people identify materials with an organization simply upon viewing, reading or hearing a piece of media. Establishing the Lakewood brand supports City Council goals by increasing accessibility and transparency, while improving the identifiability of city materials internally and externally. Lakewood is in a unique position. As we build our identity we can also begin to establish our brand and use it to better serve our residents. Public service through branding means providing accessible and consistent content that accurately represents our residents, landscapes and community partners. Regularly putting out materials consistent with this brand guide will achieve brand recognition. This will help residents identify and access city resources faster and easier. 18  Return to Agenda PURPOSE The core principles behind this brand guide are accessibility, representation and consistency. In order to deliver the best communication possible, city employees must follow these core brand principles. Simply keeping these in mind while generating ideas and content will ensure adherence to the brand. Accessibility Representation Consistency Every person in Lakewood should All materials under the Lakewood Lakewood residents must be able be able to access and consume our brand must accurately represent to recognize city materials simply materials. our residents and landscape. by appearance. No one will be left out of an event or Messaging and imagery must Consistent use of this brand guide government service because they represent Lakewood for the diverse will boost brand recognition. This will could not recognize, access, read, community that it is. Materials must help people recognize city materials translate or understand materials. make people feel welcome in their faster and easier, which expedites city and neighborhood. the process of providing information to the public. COMMUNICATIONS DIVISION Vital government services have the best chance at reaching hard-to-reach audiences when they are delivered in an accessible, representative and consistent manner. The purpose of the communications division is to facilitate the messaging process from design to delivery in order to best follow these principles. The communications division is the keeper of this brand guide and has the final say on all public-facing materials. In order to best follow the principles outlined above all public-facing materials must be approved by communications before being released. Preferably, communications will design all city materials released to the public with few exceptions. Do not ever guess whether something fits the brand or follows the brand principles. Please consult this guide. If this guide is not readily available please contact communications. 2 19  Return to Agenda TYPOGRAPHY Other than the logo, typography is the most recognizable feature of the brand. Consistency through all city departments and platforms will ensure brand recognizability and demonstrate unity throughout all government functions. 20  Return to Agenda TYPOGRAPHY To provide consistency, it is important to select one font family to be used on all public-facing communciation. The Montserrat font family was chosen for its easy readability, specifically through screens. The average person comprehends virtual media better when written in a sans-serif typeface. With the rising number of Lakewood residents consuming information virtually, bringing the brand forward while catering to their needs is essential. The Montserrat family is an affordable and universal solution, working well on both virtual and printed media. MONTSERRAT EXTRA-BOLD abcdefghijklmnopqrstuvwxyz Montserrat Regular Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Montserrat Regular Montserrat Semi-Bold 1234567890 Montserrat Regular !@#$%^&*()+= abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ City of Lakewood 1234567890 City of Lakewood !@#$%^&*()+= City of Lakewood CITY OF LAKEWOOD Montserrat Semi-Bold SECONDARY TYPEFACES The Montserrat font family will be the primary typeface for Lakewood materials and should cover almost every need. Situations may arise where other typefaces are needed (ex: holidays/events). In these situations, a typeface that compliments Montserrat should be chosen and Montserrat should be used as the secondary typeface. In most cases, the temporary typeface should only be used as display text and Montserrat should be used for any informational body text. Chosen secondary typefaces must be high in contrast compared to Montserrat. This can be achieved by using a high contrast serifed, block, or script typeface. The words “City of Lakewood” and “Lakewood” must always be in Montserrat (i.e. “The City of Lakewood Presents”). 4 21  Return to Agenda COLORS Every season brings new colors in Lakewood. Summer brings warm yellows and soft pinks from sunsets reflected off of American Lake. Fall gives us rich oranges and deep browns as leaves tumble from our Garry Oak trees. Winter in Lakewood provides gray overcast skies that rain icy blues onto our streets, while spring brings every shade of green that our mossy trees and prairies have to offer. It would be impossible to represent Lakewood’s vibrant landscapes with only a few colors. This selection of colors offers a range of possibilities that celebrates our diverse landscape both geographically and socially. 22  Return to Agenda COLOR PALETTES Lakewood Blue Lakewood Blue should serve as the dominant color whenever possible. More CMYK: 100/84/33/21 important than using these exact colors is to design materials within the brand: RGB: 26/58/103 bold, accessible and well-paired with Lakewood Blue. HEX: #1A3A67 Police Blue Evergreen Roundabout Red CMYK: 100/94/39/52 CMYK: 81/44/84/45 CMYK: 26/99/99/25 RGB: 6/21/64 RGB: 37/77/50 RGB: 150/29/31 HEX: #061540 HEX: #254D32 HEX: #961D1F Clear Sky Garry Oak Green Pink Tulip CMYK: 35/7/0/0 CMYK: 79/29/92/15 CMYK: 0/69/44/0 RGB: 154/209/254 RGB: 58/125/68 RGB: 243/116/117 HEX: #9AD1FE HEX: #3A7D44 HEX: #F37475 Rainier Glacier Waughop Moss Oakbrook Orange CMYK: 9/2/0/0 CMYK: 20/4/51/0 CMYK: 0/72/84/0 RGB: 227/240/255 RGB: 208/219/151 RGB: 255/107/53 HEX: #E3F0FF HEX: #D0DB97 HEX: #FF6B35 Gonna Rain Gray Steilacoom Prairie Police Yellow CMYK: 15/11/13/0 CMYK: 13/23/53/0 CMYK: 7/28/89/0 RGB: 215/215/213 RGB: 223/191/134 RGB: 237/184/59 HEX: #D7D7D5 HEX: #DFBF86 HEX: #EDB83B Already Raining Creek Bank Brown American Lake Sun CMYK: 62/54/61/33 CMYK: 34/76/100/36 CMYK: 7/0/89/0 RGB: 85/85/78 RGB: 123/62/25 RGB: 244/235/55 HEX: #55554E HEX: #7B3E19 HEX: #F4EB37 6 23  Return to Agenda LOGOS Any flier, document, handout, banner or other medium that displays our logo directly reflects the city and the people who call it home. The correct, professional and consistent use of our logo is vital to maintaining our image and community pride. 24  Return to Agenda PRIMARY LOGOS The following logos are the primary logos for Lakewood. These should be used on all materials where individual department logos or the medallion alone cannot be used. Always check for accessibility standards before placing a logo. *Blue background only used to demonstrate white logo. Blue is not part of the logo. LOGO USAGE RULES Never put objects/text closer than 1/8th the width of the medallion. Never skew or warp the logo. Do not pair another typeface with the logo or medallion. Do not put the logo on an overly busy background. Do not change the color of the logo outside of black or white. Do not stack the medallion and text in any other way or create new logo variations. X City of X Lakewood 1/8 width of medallion X X X City of Lakewood 8 25  Return to Agenda IMAGERY We want the public to trust us. We want them to utilize our services and come to our events. We also want them to be proud of their city and share our materials. This is why it is extremely important to use high quality, consistent imagery. Public pride and trust depend on our professionalism, including in our visual storytelling. Imagery includes photography, maps, graphics, iconography, charts or anything else that may serve as a visual aid. 26  Return to Agenda PHOTOGRAPHY Photography is one of the best ways to convey a message. One good photo can tell an entire story about a city event, safety alert, construction update or anything else that needs to be communicated to the public. Poor photography does not communicate a clear message and may do more harm than good. Use the checklist below to use a photo on city materials. 1 Is the photo high quality? Is it the correct aspect ratio for the medium? 2 Does the photo contain a focal point? Is there a specific point of interest? 3 Does the photo demonstrate something? Is there is a clear purpose and message? 4 Does the photo accurately represent the Lakewood community/residents? 5 Does the photo accurately represent the service or event being advertised? Photo of Lakewood Police Lieutenant at the annual LPD Food Drive X X X No focal point or message Low quality stock photo Does not accurately represent Lakewood 10 27  Return to Agenda PHOTOGRAPHY Images that represent and empower the Lakewood community 11 28  Return to Agenda ICONOGRAPHY Consistency with iconography will ensure that residents recognize when a service is coming from the city and what is being offered without having to use words. Consistent iconography will also boost accessibility via recognizability on the website as residents become accustomed to the brand. The following style of icons is the only style approved for city use. If you do not know where to access them please reach out to the communications team. If none of these fit your needs please reach out and communications will get back to you with a better suited icon. 12 29  Return to Agenda ACCESSIBILITY Every person in Lakewood should be able to access and consume our materials. This includes materials created across all city departments and channels. This brand guide must be used correctly to comply with accessibility standards. This includes all print and virtual media. 30  Return to Agenda WCAG GUIDELINES Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium (W3C), provide a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. These guidelines make content more accessible to a wide range of people with disabilities, including blindness, low vision, photosensitivity, combinations of these, and some accommodation for learning disabilities and cognitive limitations. Section 508 of the Rehabilitation Act—a federal law that covers accessibility of Information and Communication Technology— directs WCAG 2.0 Level AA as the technical standard that should be followed. Lakewood is committed to making our content and materials accessible to all citizens, and strives to meet WCAG 2.0 Level AA. WCAG 2.0 Accessibility Levels A: minimum, or basic accessibility AA: addresses the major, and most common, accessibility issues AAA: the highest standard of digital accessibility The below color combinations are only a few of the WCAG-approved combinations within the brand guide. Always consult the WCAG website to check for accessibility before using other color combinations: webaim.org/resources/contrastchecker White on Black White or Black on 66% Gray Black on 33% Gray White on Lakewood Blue Lakewood Blue on Clear Sky Lakewood Blue on Rainier Glacier White on Evergreen White on Garry Oak Green Evergreen on Waughop Moss White on Roundabout Red Black on Oakbrook Orange Red on American Lake Sun 14 31  Return to Agenda WCAG GUIDELINES Most of our information is shared virtually. Whether this is through our website or social media channels it is important to follow accessibility standards so all people can consume our content. WCAG Accessibility Standards must be met in other areas besides color, such as layout and hierarchy, graphics and images, fillable forms, mobile accessibility, keyboard access and screen readers. This is only a summary of the most relevant accessibility standards for Lakewood. For a more comprehensive explanation on WCAG standards visit: accessibility.digital.gov Layout and Hierarchy Graphics and Images Fillable Forms Can you quickly understand the Can you easily understand content Are forms as simple as possible meaning of the page and complete associated with graphics, icons, and only ask what’s needed to your task? and images? complete the task? • Make sure key information is discernible at • Make sure key all graphics have descriptive • Present fields in a single-column layout a glance captions written in plain language • Ensure form fields have clearly defined • Create a clear hierarchy of importance • Avoid using graphics when written content boundaries • Ensure all content and design fits into a could communicate the same thing • Do not use placeholder text in form fields logical heading structure • Use icons as helpful visual cues to connect • Provide highly visible and specific error • Reading order same as visual order concepts states • Group related items in proximity to one another Mobile Accessibility Keyboard Access Screen Readers Can you understand key Can you reach anything that’s Can you use a screen reader to information and perform critical interactive using the tab key? access the page content? tasks on a mobile device? • Make sure you can reach primary actions • Using only your keyboard, navigate • Use Alternative Text for all photos and easily with either left or right thumbs through the page using the “tab” key graphics • Make touch targets at least 48 px • Make sure you can reach all interactive • If forms are present, make sure screen • In most cases, touch targets are separated elements and trigger them with space reader reads labels and instructions by 8 px of space or more to ensure users bar, enter or arrow keys. • Make sure that all links are properly don’t select the wrong action • Check that interactive items appear in descriptive logical order on the page 15 32  Return to Agenda TRANSLATION More often than not, government content is complicated. It is our job as public servants to filter high level materials into simple, digestible language. This will not only help people understand what we are talking about, but will give our language translation service the best chance to do its job. The City of Lakewood website utilizes a Google plugin called GTranslate for all of its translation needs. Much like Google Translate, it reads text and provides its best attempt at translation. Therefore, the most simple language possible is required to give the best chance at correct translation. 8TH GRADE LEVEL Ideally, language on the website should be written at an 8th grade reading level or below. This will give all readers the best chance to correctly translate and comprehend materials. Utilize Hemingway App to check your content before posting to the website: hemingwayapp.com. Example: 16 33  Return to Agenda CONTACTS BRYNN GRIMLEY Communications Manager bgrimley@cityoflakewood.us DEREK GIBSON Communications Coordinator dgibson@cityoflakewood.us 34  Return to Agenda City of Lakewood BRAND GUIDE 35  Return to Agenda Communications & Marketing Organizational Plan 36  Return to Agenda Table of Contents City of Lakewood Vision Statement ..................... 2 Plan goals and objectives ............................. 3 Guiding principles .................................... 3 Communication guidelines .............................. 3 Delivery channels .................................... 4 Measuring success ..................................... 5 -1- 37  Return to Agenda VISION STATEMENT Lakewood is a thriving, urban, South Puget Sound City, possessing the core values of family, community, education, economic prosperity, and the equitable delivery of municipal services. We will advance these values by recognizing our past, taking action in the present, and pursuing a dynamic future. The City Council’s vision for Lakewood at its 30 Year Anniversary is a community: • Inspired by its own sense of history and progress; • Known for its safe and attractive neighborhoods, vibrant downtown, active arts and cultural communities; • Sustained by robust economic growth and job creation; • Recognized for the excellence of its public and private schools, and its community and technical colleges; • Characterized by the beauty of its lakes, parks and natural environment; • Acknowledged for excellence in the delivery of municipal services; • That actively cultivates, embraces, and continually strives to create a more inclusive community with the equitable delivery of City services; and • Supportive of Joint Base Lewis McChord (JBLM), Camp Murray, service members and their families. – Lakewood City Council, Adopted June 21, 2021 -2- 38  Return to Agenda COMMUNICATION PLAN GOALS To strengthen engagement with residents, business owners and community stakeholders and raise awareness and enhance communication about city events, major city projects, available services, City Council legislative action and other matters of significance to Lakewood taxpayers. OBJECTIVES 1. Increase awareness of City of Lakewood actions. 2. Increase engagement in the legislative process. 3. Provide access so all people can be engaged. 4. Establish transparency. 5. Reinforce credibility. 6. Provide consistent messaging. GUIDING COMMUNICATION PRINCIPLES 1. Clear and direct 2. Proactive 3. Transparent 4. Listen and learning COMMUNICATIONS GUIDELINES The following serves as a guide for how messaging and communication from the City of Lakewood is executed: • Communication will be clear and direct and follow the city brand guidelines. • All messages/communication will be audience specific. • Messaging will be distributed through an appropriate channel. • Communication will be proactive, where possible, informing people what they need to know before they need to know it. • Only the communications team will distribute official press releases/statements on behalf of the city, unless decided otherwise by the City Manager. • Only designated communications team members will have administrative oversight of the city’s official social media accounts, unless otherwise directed by the City Manager. -3- 39  Return to Agenda DELIVERY CHANNELS Delivery Channels provide the mechanism for disseminating information to the public. The City of Lakewood reaches audiences in multiple ways, including through digital channels with its website and social media, through emailed newsletters to people who subscribe to receive communication from the city and through the city’s print magazine, mailed four times a year to all addresses in Lakewood. The city also sends targeted information through postcard mailers or letters to inform residents and businesses. When sending information, it is always important to consider the best channel to use to reach the desired audience. Examples of how Lakewood communicates include: • Quarterly Lakewood Connections Magazine mailed to 31,000 households in the city. • Regular posts to the City website under “News & Updates” • E-newsletters, including: o City Manager’s Bulletin (weekly) o City Council Agenda Packets (weekly) o Economic Development Newsletter o Long-range planning newsletter o Event promotions o Public notices o Request for bids/qualifications o Campaign specific: Hidden Heroes (once a week for eight weeks) • News Media (through emailed press release/statement). • Official City social media channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) • Connecting with community partners to request they share information through their channels and platforms. • Videos shared to social media -4- 40  Return to Agenda MEASURING SUCCESS The effectiveness of communications is varied and at times can be difficult to fully measure. However, the following framework offers a way to evaluate communications to determine whether the appropriate audience was reached, and the desired intent achieved. Delivery channel Measurement of success Website posting Review total number of visits to website/latest news item to see if there was increased visits. News media (press release) A story, article, news coverage of the content identified in the release. Social media Review social media analytics to determine effectiveness of content shared and whether there was an increase in post reach and how often the content is shared by other users, which helps increase public awareness. Mailchimp e-newsletters Review analytics to determine total number of emails opened and viewed to see if the public is reading the content. -5- 41  Return to Agenda 2024 Comprehensive Plan Periodic Review (24CPPR): Transportation and Utilities City Council Meeting August 28, 2023 Tiffany Speir, Long Range & Strategic Planning Manager 42  Where to track and participate in 24CPPR Process for Lakewood https://cityoflakewood.us/24periodicreview/ Return to Agenda https://lakewoodwaspeaks.org/ The Planning Commission is holding a series of discussions on topics being considered during the 2024 Comprehensive Plan Periodic Review available by clicking here and opening the Planning Commission meeting tab. The City Council is also holding a series of study sessions about the 2024 Periodic Review available by clicking here and opening the City Council meeting tab. 43  Return to Agenda State Law & Regional/Countywide Policy requirements for Transportation Element and Regulations: - An inventory of air, water, and ground transportation facilities and services, including transit alignments, state-owned transportation facilities, and general aviation airports. - A description of intergovernmental coordination efforts, including: - an assessment of the impacts of the City’s transportation plan and land use assumptions on the transportation systems of adjacent jurisdictions; and - Consistency with the Regional Transportation Plan. - A focus on active transportation facilities and environmental justice. Transit availability must be reviewed from equity of access and ADA accessibility standpoints. - Adopted levels of service (LOS) standards for all arterials, transit routes and highways. - Identification of specific actions to bring locally-owned transportation facilities and services to established LOS. - If probable funding falls short, a discussion of how additional funds will be raised, or how land use assumptions will be reassessed to ensure that LOS standards will be met. - The transportation concurrency requirement includes specific language that prohibits development when LOS standards for transportation facilities cannot be met. (Highways of statewide significance (HSS) are exempt from the concurrency ordinance. ) - Analysis of impacts to state-owned transportation facilities and locally owned arterials from multimodal levels of service (transit and non-motorized). 44  Return to Agenda State Law & Regional/Countywide Policy requirements for Transportation Element and Regulations continued - A 10+ year traffic forecast of traffic including land use assumptions used in estimating travel. - A projection of state and local system needs to meet current and future demand. - A pedestrian and bicycle component to include collaborative efforts to identify and designate planned improvements for pedestrian and bicycle facilities and corridors that address and encourage enhanced community access and promote healthy lifestyles. - Reduce vehicle miles traveled: - Analysis of greenhouse gas emissions and per capital vehicle miles traveled; - A description of any existing and planned transportation demand management (TDM) strategies, such as HOV lanes or subsidy programs, parking policies, etc. TDM requirements must be consistent with the Comprehensive Plan. - If required by RCW 70.94.527, a commute trip reduction (CTR) ordinance to achieve reductions in the proportion of single-occupant vehicle commute trips has been adopted. The ordinance should be consistent with Comprehensive Plan policies for CTR and WSDOT rules. - Finance: - An analysis of future funding capability to judge needs against probable funding resources. - A multi-year financing plan based on needs identified in the Comprehensive plan, the appropriate parts of which serve as the basis for the 6-year street, road or transit program. 45  Return to Agenda PSRC Review and Certification of Comprehensive Plans The Puget Sound Regional Council’s (PSRC’s) review and certification function is for cities, counties, and agencies to be eligible for PSRC’s federal transportation funding. 2024 PSRC Review and Certification Focus Areas - Consistent land use assumptions and travel - Transportation modeling based on shared demand forecasts regional growth assumptions - Service and facility needs - Regional Growth Strategy - Plan for transportation financing and projects - Climate change, air quality and VMT provisions - Demand management - Equitable transit-oriented development (TOD) - Pedestrian and bicycle planning - Housing supply and choices near transit and - Transportation project lists and financing job centers 2024 PSRC Review and Certification Items to Watch for - Alignment between Comprehensive Plan - Missing Transportation Requirements Elements (Internal Consistency) - Incomplete project lists or financing plan - Transportation modeling based on different - Missing or incomplete pedestrian & bike assumptions, inconsistent between elements component Alignment with Growth Targets (External - Inconsistencies with projects on state facilities Consistency) - Planned growth significantly higher than 46 countywide targets  Return to Agenda State Law & Regional/Countywide Policy requirements for Utilities Element and Regulations: Utilities include, but are not limited to: sanitary sewer systems, water lines, fire suppression, electrical lines, telecommunication lines, and natural gas - Consistent with relevant Countywide Planning Policies and RCW 36.70A.070(4). - The general location, proposed location and capacity of all existing and proposed utilities, including an inventory of telecommunications. The Capital Facilities Element must also include a good faith effort to inventory the capital facilities for all outside utility providers. - Pierce County Sewer Utility - Lakewood Water District - Puget Sound Energy - Tacoma Power Utility - Lakewood Light & Power 47  Return to Agenda Lakewood’s Partners in the 24CPPR Process – 1st Meeting August 4, 2023 Utilities - PC Sewer - Lakewood Water District - Lakewood Light & Power - Tacoma Public Utilities - Puget Sound Energy Agencies - Pierce Transit - Sound Transit - WSDOT Other Government Partners - Pierce County - Steilacoom, University Place, and Tacoma 48  Return to Agenda In addition to the Transportation Element text and maps being updated, the following functional plans (and their updates) will be included as Appendices to the Comprehensive Plan: - Most recent 6 year Lakewood Transportation Improvement Program (TIP) - 2023 Non-Motorized Transportation Plan Update (PDF) - 2023 Non-Motorized Transportation Plan Appendices (PDF) - 2023 Lakewood ADA Transition Plan - Most recent Pavement Condition Report - Most recent Traffic Volume Report - Pierce Transit and Sound Transit Capital Improvement Plans In addition to the Utilities Element text and maps being updated, the following functional plans (and their updates) will be included as Appendices to the Comprehensive Plan: - Utilities’ Capital Improvement Plans (sewer, water power) - Power Utilities’ Clean Energy Plans 49  Return to Agenda Legislative Schedule Subject to change Review of draft by Commerce and PSRC prior to Council final50action  Return to Agenda https://cityoflakewood.us/24periodicreview/ https://lakewoodwaspeaks.org/ Contact Tiffany Speir, Long Range & Strategic Planning Manager, at 253.983.7702 / tspeir@cityoflakewood.us 51