Downtown Revitalization Committee (DRC)

DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 - 5:30 PM Notice of AGENDA Liberty Hill Municipal Court / City Council Chamber 2801 RR 1869 Liberty Hill, Texas 78642 Kristan LeBaron Kellie Olisky Lonnie Wendling Daniel Scott Danyel Cake LIVE VIDEO ACCESS Live video of the meeting will be displayed on the City's Facebook page. PLEASE SILENCE YOUR CELL PHONES 1) CALL TO ORDER a) Establish quorum b) Invocation c) Pledge to US and Texas flags. 2) PUBLIC COMMENTS Regarding items not on this agenda/Public Comments: Those desiring to speak on a topic not listed on the agenda, please complete a speaker form and present to the City Secretary before the meeting. Speakers will have three minutes each to speak, this time cannot be transferred or shared. Committee members may not take action during this item and any responses will be limited to factual statements, recitation of existing policy, or request for the topic to be placed on a future agenda. Regarding topics listed as an agenda item/During specific agenda item: The Committee requests that speakers complete a speaker form, indicate which agenda item they are interested in speaking about, and submit form to the City Secretary before the agenda item is addressed. Speaker forms may be emailed to the City Secretary before the meeting at esimpson@libertyhilltx.gov. 1 3) REGULAR SESSION a) Discussion, consideration and possible action on the Downtown Revitalization Meeting minutes from February 28, 2023. (K. LeBaron) 2023-02-28 Downtown Revitalization-R1 KB meeting minutes b) Discussion, consideration and possible action regarding Texas Downtown Association (TDA) Assessment Report for Liberty Hill ( from July 2021). Downtown Liberty Hill Assessment Report-FINAL.pdf c) Hear update, consider and possibly take action regarding Downtown Masterplan Request For Qualifications (RFQ). (P. Brandenburg) d) Hear updates on City Projects for Downtown including projects involving: a. Roads b. Parking c. Sidewalks/Paths d. Water and Wastewater e. Main Street e) Discussion, consideration and possible action regarding new Liberty Hill Economic Development Corporation (EDC) Strategic Plan, approved by LHEDC Board of Directors on March 21, 2023. (M. Poche, Paul Brandenburg) f) Additional discussion/Continual updates regarding DRC events, including ‘Monsters On Main’ (Halloween). g) Discuss, consider and possibly take action regarding idea for a ‘Downtown Association.’ h) Discussion, consideration and possible action regarding placement of Wayfinding signage items, including information as provided by Mr. Scott. Wayfinding Examples-Bastrop-Brenham-Frisco.pdf Wayfinding purpose and process.pdf WCAD_Main Street Extents.pdf i) Hear update / report from Mr. Scott to report on information shared at the ‘Cross Committee Communications’ meeting(s). 4) Executive Session - Downtown Revitalization Committee may convene into Executive (Closed) Session for deliberation of the following items pursuant to Texas Government Code Section 551.071 (Consultation with Attorney), Section 551.072(Deliberations about Real Property), Section 551.073 (Deliberations about Gifts and Donations), Section 551.074 (Personnel Matters), Section 551.076 (Deliberations about Security Devices), and Section 551.087 (Economic Development). a) Pursuant to Texas Government Code Section 551.072. DELIBERATION REGARDING REAL PROPERTY; CLOSED MEETING. A governmental body may conduct a closed meeting to deliberate the purchase, exchange, lease, or value of real property if deliberation in an open meeting would have a detrimental effect on the position of the governmental body in negotiations with a third person. 2  - Discussion of properties in Downtown area. 5) FUTURE AGENDA ITEMS Issues, topics, items for consideration at a future meeting may be identified and scheduled for a future agenda. No deliberations on the items may occur. 6) ADJOURNMENT The City Council, Boards, and Commissions reserve the right to reconvene, recess, realign, change the order of business, or adjourn into Execu ve Session at any me during the course of the mee ng, prior to adjournment, to discuss any item listed above, as authorized by Texas Government Code Sec on §551.071 (Consulta on with A orney), §551.072 (Delibera ons about Real Property), §551.073 (Delibera ons about Gi s and Dona ons), §551.074 (Personnel Ma ers), §551.076 (Delibera ons about Security Devices), and §551.087 (Development). In compliance with the Americans with Disabili es Act, the City of Liberty Hill will provide reasonable accommoda on for persons a ending mee ngs. To be er serve you, requests need to be received 48 hours prior to the meeting. Contact the City Secretary at 512-778-5449 – Extension 125. POSTING CERTIFICATION: I, ELAINE SIMPSON – CITY SECRETARY – CITY OF LIBERTY HILL certify that the attached notice of meeting was duly posted on the bulletin board at City Hall located at 926 Loop 332, Liberty Hill, Texas 78642 and on the City website (www.libertyhilltx.gov) on the ______ day of ____________________, 202_ at ______. Elaine Simpson – City Secretary. REMOVAL CERTIFICATION: I ELAINE SIMPSON – CITY SECRETARY – CITY OF LIBERTY HILL certify that the attached notice of meeting was removed from the bulletin board at City Hall located at 926 Loop 332, Liberty Hill, Texas 78642 on the ______ day of __________________, 202_ at _______. INITIALS _______ 3  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.a Discussion, consideration and possible action on the Downtown Revitalization Meeting minutes from February 28, 2023. (K. LeBaron) 4  City of Liberty Hill, TX Liberty Hill Downtown Revitalization Committee Minutes February 28, 2022, 5:30 PM City Council Chamber / Municipal Courthouse 2801 Ranch RD 1869, Liberty Hill, TX 78642 1. CALL TO ORDER The Downtown Revitalization Committee Workshop was called to order at 5:33 PM by Chair Lonnie Wendling. Downtown Revitalization Committee Members: Kristan LeBaron Kellie Olisky, Vice-Chair Lonnie Wendling, Chair Daniel Scott Members absent: Danyel Cake City Staff: Paul Brandenburg – City Administrator Jerry Millard – Director of Planning and Development Katie Amsler, Director of Communication Elaine Simpson – City Secretary a) Establish quorum. 2) PUBLIC COMMENTS Regarding items not on this agenda/Public Comments: Those desiring to speak on a topic not listed on the agenda, please complete a speaker form and present to the City Secretary before the meeting. Speakers will have three minutes each to speak, this time cannot be transferred or shared. Council members may not take action during this item and any responses will be limited to factual statements, recitation of existing policy, or request for the topic to be placed on a future agenda. Regarding topics listed as an agenda item/During specific agenda item: Council requests that speakers complete a speaker form, indicate which agenda item they are interested in speaking about, and submit form to the City Secretary before the agenda item is addressed. Speaker forms may be emailed to the City Secretary before the meeting at esimpson@libertyhilltx.gov. There were no Public Comments. Liberty Hill DRC Meeting minutes February 28, 2023 Page 1 of 6 5 3) REGULAR SESSION a) Discussion, consideration and possible action regarding the Downtown Revitalization Committee January 2023 minutes. (K. LeBaron) Chair Wendling moved, and Kellie Olisky seconded, to approve, as presented, the meeting minutes from the last meeting. Motion carried unanimously by a 4-0 vote. Ayes: LeBaron, Olisky, Wendling and Scott. Nays: None. With Danyel Cake being absent. b) Update/Discussion, consideration, and possible action regarding Downtown Action Plan Update. (P. Brandenburg) City Administrator Brandenburg introduced the agenda item and presented a staff report. The City now has an Executive Director for the LHEDC on board. Her name is Mary Poche and there will be a great deal more coordination between the LHEDC and the Downtown Revitalization Committee. There are several things that the group has started or even finished, such as identifying/defining downtown, and beginning discussions on Wayfinding signage. In the future, the Committee will be working on Marketing, on meeting regularly with the EDC to coordinate, and of course, the DRC will get a copy of the LHEDC’s strategic plan which is almost done. He briefly discussed a desire to look into the possibility of the City establishing a Tax Increment Reinvestment Zone (TIRZ) for the downtown area, as DRC has now defined it. This Zone would help fund improvements. The Wayfinding signage is a project that we hope to have started by June. There may also need to be a discussion of the use of terms ‘Old Town’ and ‘Downtown’. There was no formal action on this item. c) Update/Discussion, consideration, and possible action regarding Request for Qualifications-Downtown Masterplan. (P. Brandenburg, S. Smith) City Administrator Brandenburg explained that the Request for Qualifications was issued last week and consulting firms have until March 15, 2023 to get their responses into the City. There should be more information available next meeting about this item. The Liberty Hill DRC Meeting minutes February 28, 2023 Page 2 of 6 6  LHEDC is paying for this plan, so they will be involved in this. Mr. Brandenburg agreed to share the ‘link’ to the RFQ that is posted with the members of the DRC, so they could see what is being requested from the firms. Vice Chair Kellie Olisky asked for an update on the streets/signals improvements that have been previously discussed and approved. Mr. Brandenburg’s update: Roundabout – is currently in design phase/not yet bid out Additional street and light on south side of 29 and east of Classic Bank, to serve as a safe outlet from Liberty Parke – slated to start approximately this fall Bailey Lane (332 @ Hwy 29) – [I missed what this specific update was!] Mr. Brandenburg mentioned that upon completion of the Southwest Bypass, the traffic load in town should experience improvement, particularly because of the removal of 18- wheelers. Ms. Kristan LeBaron asked if we can require trucks to use that route, and was advised that we could look into having signs posted that request trucks use the new Southwest Bypass once completed. It was discussed that we would also like to post signs that forbid engine braking downtown. There was no formal action taken on this item. d) Update on Main Street Name and discussion of 'Next Steps'. (P. Brandenburg) City Administrator Brandenburg noted that the City Council considered this item at their recent meeting. They voted that the entire Loop 332 should be included in the renaming. This will mean that Hwy 29 to Hwy 29 the entire Loop will be renamed ‘Main Street’. At this point, Planning and Development staff is sending out letters to gauge interest among the residents of Loop 332 as to whether or not they are supportive of this proposed name change. The city will offer financial assistance to cover the costs of the new addressing. As this progresses, there will be a formal Public Hearing at the City Council to consider the name change. Ms. Olisky asked about whether sidewalks can be added along Main Street. Mr. Brandenburg and Mr. Millard said these could potentially be added in sections, as needs arise. There was also discussion about working with Williamson County and Georgetown to connect to their hike and bike trail. There was no formal action taken on this item. Liberty Hill DRC Meeting minutes February 28, 2023 Page 3 of 6 7  e) Update on 'Wayfinding Signage' and discussion of 'Next Steps'. (P. Brandenburg) City Administrator Brandenburg introduced the item and presented the staff report. He is interested in all manner of establishing wayfinding signs to guide newcomers to the Downtown itself, to parking, to restaurants, etc. Mr. Daniel Scott noted that he had collected some information on this topic and provided it last month via email to the City Secretary. This information will now be shared with all the members. Mr. Scott also explained that he may have the names of some firms that could be sent an RFQ packet whenever the city is ready to move forward on this type signage. Mr. Brandenburg reminded everyone that part of the Downtown Masterplan will be signage, which needs to be coordinated with the power lines, the trees, etc. Mr. Brandenburg will share costs and locations with the DRC to review so we can formulate our recommendation to take before City Council. There was no formal action taken on this item. f) Review of streetscape concepts and elements and discussion of options for downtown. (J. Millard) City Administrator Brandenburg introduced the item and presented a quick report. There was a brief discussion of possible funding sources, of options for parking, of the concept of bumping out sidewalks to allow for crowd control, etc. There was a discussion of the importance of ‘Smart-scaping’, using drought resistant plants and plants that can thrive in an environment with lots of concrete. Planning and Development Director Jerry Millard briefly discussed xeriscaping. He also disseminated different aerial views of some downtowns, to display the different parking arrangements, sidewalk bump outs, etc. The DRC members took for action to consider concepts from the pictures they have been shown and to begin to identify elements that they like and believe would be feasible in Liberty Hill. Some of the first stakeholders they will need to consult to gauge support will be the downtown property owners. No formal action was taken. Liberty Hill DRC Meeting minutes February 28, 2023 Page 4 of 6 8  g) Discussion, consideration and possible action related to 2023 DRC-led downtown events plan. (L. Wendling) There was an extended discussion of the options for downtown events. Halloween will be Kellie Olisky’s project. To be held 10-28-2023 – Saturday. (tentatively). The event will be called “Monsters on Main,” to help promote and build excitement around the renaming of Loop 332 to Main Street. It was noted how close this will be to the big City event of Sculpture Fest to be held 10-21-2023 (the Saturday before). It was discussed and agreed by general consensus that it would be too much work to try to shoehorn another Fall event into the schedule. They will not attempt an Oktoberfest this year. The other Fall event in 2023 will be the September 2, 2023 Josh McGinty Day. This event will be live music and a car show. Chair Wendling is one of the main coordinators of this event, along with Fellowship Church. There was a short discussion of whether there should be some sort of celebration if/when Loop 332 is changed to ‘Main Street’. This will be discussed on a future agenda. Director of Communications and Community Engagement Katie Amsler discussed possible ways that she might assist in the promotion of the events that the DRC has committed to host. It was discussed to potentially call a meeting with all downtown area business owners to discuss events the DRC has nailed down, to get their ideas, support and to build awareness/excitement. There was discussion about it being the right time for Liberty Hill to consider forming a Downtown Association. Discussions on how to move forward with this will need to be a future agenda item. There was no formal action taken. 4) FUTURE AGENDA ITEMS Issues, topics, items for consideration at a future meeting may be identified and scheduled for a future agenda. No deliberations on the items may occur. • Additional discussion/Continual updates regarding DRC events, including ‘Monsters On Main’ (Halloween). • Research the concept of a ‘Downtown Association.’ This is different from a Liberty Hill DRC Meeting minutes February 28, 2023 Page 5 of 6 9  Chamber of Commerce, which represents the business owners of the entire city. • Placement of Wayfinding signage item, including information as provided by Mr. Scott. • Standing item for Mr. Scott to report on information shared at the ‘Cross- Coordination’ meetings. • On the March 2023 agenda: An Executive Session to discuss Real Estate. • The RFQ’s as received 3/15 for the Downtown Masterplan. 5) ADJOURNMENT With no other items on the agenda, and no objections from the committee members, Chair Wendling adjourned the Downtown Revitalization Committee at 7:07 PM. PM. Motion passed on vote of 4 ayes, 0 nays, and O abstentions. PASSED AND APPROVED BY THE Downtown Revitalization Committee of the City of Liberty Hill, Texas on of, , 2023 on vote of ayes, nays, and abstentions. ______________________________ Chair Lonnie Wendling ______________________________ City Secretary Elaine Simpson Liberty Hill DRC Meeting minutes February 28, 2023 Page 6 of 6 10  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.b Discussion, consideration and possible action regarding Texas Downtown Association (TDA) Assessment Report for Liberty Hill ( from July 2021). 11 Downtown Liberty Hill Assessment Report Prepared by the Texas Downtown Association July 2021 12 The Texas Downtown Association (TDA) was invited to complete a downtown assessment by the City of Liberty Hill on April 21, 2021. TDA was founded in 1985 as a statewide, independent, nonprofit organization to connect and serve communities dedicated to downtown development and revitalization. Today the organization represents cities and towns of all sizes, economic development corporations, nonprofit organizations including chambers of commerce and merchant associations, and small business owners. Downtown assessments are only available to TDA members. They are designed to bring a group of outsiders to a downtown to explore opportunities and challenges, and to visit with downtown stakeholders. The team always includes TDA staff in addition to downtown professionals, business owners, and consultants. Prior to the visit, TDA staff met with representatives from Liberty Hill to discuss challenges, expectations for the assessment, and to share local downtown efforts. Team members were selected based on the needs of the community and included the following: Debbie Charbonneau, City of Manor Kristi Robich, City of Hutto Sheila Scarborough, Tourism Currents Catherine Sak, Executive Director, Texas Downtown Association In late 2020, TDA staff researched the community and completed a windshield tour of downtown and adjacent neighborhoods. On April 13, TDA hosted a stakeholder meeting via Zoom that was open to all Downtown Liberty Hill stakeholders. This meeting allowed the team to learn about the challenges, initiatives, and opportunities and to share experiences from their own communities and experiences. Downtown development and revitalization do not take place overnight. Liberty Hill is fortunate to have strong partnerships and dedicated business owners, but it will take a concerted effort over time to build on the current status of downtown. Downtown Liberty Hill is home to some outstanding historic buildings and homegrown businesses that appeal to both residents and visitors. The assessment team met business owners who are committed, skilled, and dedicated to downtown and the community. There are also challenges, as they are in every downtown. The goal of this report is to offer recommendations for short, mid-range, and long term that can be helpful as the community moves forward with downtown initiatives. TDA looks forward to continuing Liberty Hill and all its partners as the community works through the recommendations and related downtown projects and initiatives. Please do not hesitate to reach out. 2 13 Short Term Recommendations Pedestrian Safety Downtowns thrive when pedestrians feel safe. Downtown Liberty Hill is located at the intersection of Main Street/County Road 332 and Ranch to Market Road 1869. According to TXDOT, this intersection has an annual average daily traffic count of almost six thousand vehicles, including a significant number of commercial trucks. There are no traffic control measures in place besides the stop signs that briefly halt vehicles from each direction. There are approximately 2.5 blocks of sidewalks on either side of Main Street east of RM 1869. West of RM 1869 there are no sidewalks, so pedestrians are forced to walk on the right of way. Businesses located along RM 1869 are safely accessible by auto and have limited parking availability as does the rest of downtown. A plan for the long term needs to be developed or it could hinder the development of successful downtown and downtown adjacent businesses in the future. Pedestrian safety must be a top priority for downtown revitalization. Photo credit: Screenshot from Google Maps Tactical Urbanism Tactical urbanism is a short-term way to test different improvements at a lower cost than what would be required for the long term. Explore using tactical urbanism to create safe walkways between downtown and residents, businesses located east of RM 1869, and the elementary school. This is a great way for residents and business owners to experience something different and to get their feedback. Here is an example of how that might work. In 2019, the City of Bastrop hosted an all-day Street Project Event on Main Street. The event was designed to raise awareness among residents of the City’s Building Bastrop planning effort, to share information about the Main Street Rehabilitation Project, and to promote downtown businesses and activities. 3 14 By incorporating plants, props, and temporary streetscaping, City staff offered an example of how these changes would impact downtown, and residents could learn about the City’s efforts and interact with proposed changes. Temporary installations show boundaries of future sidewalks and outdoor dining opportunities. Photo credits: City of Bastrop Bird’s eye view of Downtown Bastrop temporary crosswalk improvements. Photo credit: City of Bastrop Hiking/Biking Paths Research how the City could partner with Williamson County or other entities to create pathways out of crushed granite (or a similar material) that connect the different parts of downtown and adjacent neighborhoods connected with city owned streets. The City can also explore grant opportunities from state agencies and foundations focused on community health and walkability. 4 15 Downtown Shuttles A downtown shuttle could be useful during events to safely ferry pedestrians move between different downtown locations. Salado’s downtown and primary commercial district is located on FM 2268 and lacks sidewalks. Several years ago, the Village of Salado purchased a street legal, oversized golf cart to shuttle visitors from one end of downtown to the other. Volunteers were tapped to drive the shuttle during events and for larger tour groups. The McKinney Downtown Area Shuttle (DASH) was purchased by a partnership of local entities including the McKinney Convention & Visitors Bureau, the McKinney Economic Development Corporation, and local businesses who register as sponsors. Sponsors are featured on ads attached to the car. At the start of the pandemic the car was used to deliver items from downtown businesses to nearby neighborhoods. McKinney’s Downtown Area Shuttle (DASH) Photo credit: City of McKinney Potential Funding Sources Transportation Alternative Set-Asides Texas Department of Transportation The deadline for this TXDOT grant program has passed but the City should monitor for future opportunities. 5 16 Recreational Trails Grants Texas Parks and Wildlife TPWD administers the National Recreational Trails Fund in Texas under the approval of the Federal Highway Administration. Building Local Community Support for Downtown Efforts The community very obviously cares about downtown and thinks of it as a community gathering space. But what is the vision for the future? The Downtown Beautification Committee page on the City’s website offers a brief overview of their purpose, but it could be used to share information, survey residents, and invite people to get involved. Upload this report and encourage residents to review and comment. An event like the one in Downtown Bastrop described above could be used to compile feedback and ideas from residents about what they would like to see in Downtown Liberty Hill. Local partnerships Liberty Hill appears to have strong local partnerships. The City, EDC, ISD, and Chamber of Commerce share common goals and work together on a variety of programs, services, and events. These partnerships, as well as ones developed in the future with other entities, will be vital to successful downtown revitalization. Engaging Youth We always remind communities to ask their kids what they would like to see downtown. By engaging this sector, you show that you value their opinions, and you might be surprised by the ideas that are generated. Connect with the ISD staff that oversees the Career and Technical Education program about placing interns at downtown businesses. Attend youth centered events and survey kids about downtown. Make an effort to engage Liberty Hill’s youth and be prepared for some great ideas to emerge. Neighborhood Entities Connect with representatives from old and new neighborhood entities and share information about downtown businesses, events, and opportunities in their email newsletters and on social media channels including NextDoor. Liberty Hill’s population has doubled over the last ten years and newer residents might not be aware of all downtown has to offer. Possible Funding Anice Read Fund Grants from the Anice Read Fund are only available to TDA members. Grants may be used for either downtown projects or programs and must be completed within one year. Rural Placemaking Innovation Challenge The USDA is making available up to $3 million in cooperative agreements under the Rural Placemaking Innovation Challenge (RPIC) for eligible entities to help them provide planning support, technical assistance, and training to foster placemaking activities in rural communities. 6 17 Small Business Development and Support Downtown Liberty Hill is home to some unique businesses with dedicated owners, some of whom became first time business owners during a worldwide pandemic. The team found business owners to be savvy and engaged but they still need support from the community if they are going to succeed long term. Business Visits City staff, elected representatives, and Chamber staff should visit one on one with business owners to gain insight on challenges and opportunities that may not be noticeable from the City level. These visits allow City representatives to learn about downtown businesses, business events, and challenges. Business Analysis Review the list of businesses that are already located in your community and use retail gap analysis to determine what types of businesses would do well based on residents’ spending patterns. Given the community size, residents are likely to shop in adjacent communities and online for some items, but we heard from multiple business owners that there is a strong shop local sentiment among residents even though there is not a formal shop local campaign. Connect with staff at CAPCOG to learn about accessing data, reports, and other resources that will benefit economic development initiatives. Survey Business Owners An annual survey of community business owners would allow the City, EDC, and Chamber to learn about challenges and opportunities. This could also help identify and connect with home-based business owners who would be interested in joining the Chamber, learning about City & EDC programs and services, and getting updates on brick-and-mortar openings downtown and elsewhere in the community. The University of Wisconsin Extension Service has some useful information about surveying and survey templates on their website. Downtown Signage The City should make an urgent request to TXDOT for signage that directs Highway 29 travelers to Downtown Liberty Hill. If TXDOT is not receptive then the City should seek a private property owner - or owners - who would allow installation of signage to meet this need. The Cities of Clifton and Fayetteville have both partnered with property owners to great success since highway signage opportunities were not available on state roadways adjacent to their downtowns. In Clifton, their wayfinding signs were the result of successful partnership. A local artist took on design of the signs. City officials offered support, feedback, and funding resources. Local private investors offered additional financial support. Two local bank branches – First National Bank and First Security State Bank – provided space for the installations. A local small business owner built upon the original design to include artistic layers and manufactured a product was attractive and met the restrictions imposed by TXDOT. City of Clifton staff member Angela Smith can provide additional details. 7 18  Newly installed wayfinding signage on private property. Photo credit: City of Clifton Downtown Buildings Visitor Center It is always a pleasure to discover a downtown visitors center. Liberty Hill’s is in a restored historic downtown building that houses the Chamber of Commerce and a City staff member. Improved signage would help direct first-time visitors to the center to learn more about the community and downtown businesses. The center has limited hours and is not open on the weekends. We read online that the front room was used for rotating art exhibits which is an excellent way to highlight local artists of all ages. During our visit we did not see any literature about Liberty Hill or nearby attractions - a missed opportunity. Liberty Hill branded postcards and merchandise would also be helpful. See the photos on the next page from Discover Denton’s Downtown Welcome Center. The center provides visitor information, features Denton branded merchandise made by local partners, and houses DentonRadio.com, a local radio station dedicated to Denton music and entertainment. 8 19  The Discover Denton Visitor Center features Denton branded products that are made locally. Photo credits: City of Denton Vacant Buildings Vacant buildings are an issue many Texas downtowns and there is not a single solution that works for every community. Property owners need to understand that vacancies create barriers to downtown revitalization, especially if they are deferring basic maintenance or using the building for storage. Buildings with crumbling facades and filthy windows send a negative message to downtown visitors: We Do Not Care. The City can make inroads by communicating with downtown property owners. Visit with them one on one to learn more about their challenges and to share the City’s vision for downtown. Ask them for input and share information about opportunities – incentives for property improvements, pop up business events, etc. Consider hosting an event to market available properties to realtors, developers, and business owners across the region. Have City & EDC staff at the event to answer questions about permitting, uses, and incentive programs. 9 20  Goliad, Texas tour of vacant properties Photo credit: City of Goliad website screenshot Code Adoption International Existing Building Code This building code offers more flexibility to existing buildings, especially those that are historic. The IEBC does not replace the International Building Code and the community can select the age of buildings that would be eligible to utilize the IEBC for renovation projects. International Property Maintenance Code This code sets a standard for property maintenance. Focus on the Arts The community has shown an interest in building on its arts offerings. Consider expanding arts offerings with low key events and activities that will not require significant staff time and resources. Plein air events draw artists of all abilities to paint outside. An online downtown photography contest could feature submissions from residents, business owners, and visitors. The sculpture park is just a mile away from downtown, but it feels disconnected from downtown. Tactical urbanism could be used on this stretch as well and feature temporary signage or road design that directs visitors from the downtown to the sculpture park and vice versa. The Texas Touring Arts Program of the Texas Commission on the Arts is designed to ensure that all Texans can enjoy performances by outstanding Texas-based companies and artists in their own communities. The Texas Commission on the Arts (TCA) provides grants to help with the costs of bringing in companies and artists from this roster for performances. Learn more here. The program really is a great way to learn about new musicians, storytellers, and performers from across the state. 10 21 Online Presence City Website Overall, the City website is easy to navigate, flows well on mobile, and is at the top of the page for a general search for Liberty Hill information. The Community tab is the one most likely to be used by visitors and curious locals. This tab includes information about attractions and events, International Sculpture Park The sculpture park is an important part of the Liberty Hill culture and history, but its online presence needs a refresh. The website is outdated, and social media channels have been neglected. The last post on Facebook was in August 2019 and the last Instagram post was made in September 2015. Events The Liberty Hill Fair and Rodeo page could be a place for building community year-round. The Whimsy and Wonder page was well done. Last year’s information was still up for both Independence Day and Christmas at the time the website was reviewed. Be sure to have the latest information available on your website so people can plan. Economic Development We suggest adding a gallery of photos that highlight interesting places around town. This type of gallery can be helpful for people who want to get a feel for the community, including film crews. Tourism Currents has a blog post about being a film friendly destination that might be helpful. We were happy to see that many available properties listed on the EDC website include virtual tours since developers and business owners have grown to rely on these tours to view as many properties as possible without hitting the road. Liberty Hill Chamber/Experience LHTX Website & Social Media The Shopping and Dining sections of this site are hard to navigate. Is there a reason that Sonic and Schlotsky’s are listed on the first page? Visitors are looking for unique dining experiences, not chains that they can find in their own communities. The Experience LHTX Facebook page has a robust following, but people need more reminders to like, share, and interact. Include reminders in your email newsletters, on HOA forums, on neighborhood social media channels including NextDoor, and community Facebook pages like Getting To Know You in Liberty Hill, Texas. Post more frequently on the Experience LHTX Instagram page and use #ExperienceLHTX hashtag in every post in addition to other relevant tags. The hashtag should also be included in print marketing materials. Chamber staff and board should ask members to use the hashtag as well. Liberty Hill Wikipedia Regularly review the Wikipedia entry for Liberty Hill and update as needed with external links and the current details about the community. Wikipedia is not a marketing tool but having up to date information is important since this entry will show up at the top of internet searches. Rancho Sienna This is not a super critical suggestion, but this blog post about 6 Fun Things to do in Liberty Hill is using a stock photo that is not Liberty Hill. Since this post shows up frequently in searches, consider contacting 11 22 the owners of the site and asking them to change the photo to one that accurately represents your community. Downtown Business Owners Downtown business owners must claim their listings on Google My Business, the most important step for local search engine optimization. Business owners should claim their listings, provide the requested information, keep listings updated, and respond to reviews. Media Relationships Cultivate relationships with journalists at the Austin Chronicle, Eater Austin, Austin Monthly, Austin CultureMap, Community Impact, Authentic Texas, Texas Highways, and Texas Monthly. Be sure to keep them informed about what events and activities are taking place in Liberty Hill and pitch ideas for articles. 12 23 Mid-Range Recommendations Events Different events have different purposes. All events take time, resources, and people (staff & volunteers). It is vital that downtowns do not just exist as event venues and that event schedules are balanced to include a variety of event types. • Quality of Life Events: Quality of life events are primarily designed for community residents. Examples include July 4th Celebrations, Christmas Parades • Awareness Events: These events raise awareness of downtown by bringing attendees to a downtown location for a specific purpose. Examples include: Car shows, art shows • Business centered events: Business centered events are designed to drive traffic to downtown businesses. Examples include: Cash mobs, ladies night out events, Sip ‘n Strolls. City of Levelland Ladies Night Out Photo credits: City of Levelland Levelland’s Ladies Night Out event was initiated by business owners and is now sponsored by the City’s Main Street Program. The event is held annually in November and kicks off the holiday shopping season. Participating business owners offer snacks and beverages, as well as discounts and goodie bags. While most attendees are residents of the Panhandle region, others have come from as far away as Houston. Downtown business owners report record sales every year and truly consider the event a vital part of their holiday promotions. 13 24 Pop Up Events Pop Up Events are short term events that can focus on small businesses, uses, or activities. Typically, business pop ups include small businesses that typically do not have a brick-and-mortar presence. Pop ups can be an excellent way for a business to test products or services without having to make a significant financial investment. These events can be scheduled for a day, a weekend, or longer. The City of Paris Main Street Program hosted a pop-up mini golf event over two days in 2019. Their goal was to provide a fun, affordable activity for people of all ages but especially kids. The event included 18 holes of mini golf hosted by 18 different downtown businesses. Downtown restaurants all served as 19th Holes and offered specials to players. The city offered a stipend to participating business owners so they could create a unique mini golf hole that fit their available space. Kids under 13 with an adult could play for free and the City provided putters and balls. Players learned about downtown businesses, businesses made new customers, and profits from the event benefited the downtown food pantry. Downtown Paris Mini Golf Challenge, 2019 Photo credits: City of Paris The City of Linden in East Texas – which has a population close to Liberty Hill – hosted a pop-up event in 2018 and 2019 that was designed to fill vacancies. In its first year, organizers were able to secure five vacant retail spaces that could be used by pop up businesses for one week in early December when residents were eager to spend for the holidays. The first business to sign a lease was awarded a prize package that included a six-month membership to the local chamber of commerce, six months of free utilities from the City, business support services, and a small cash grant. In its second year, the event utilized ten vacant retail spaces. 14 25 Community Development Staff A Community Development Director would be a nice addition to City Staff. This staff could potentially oversee both planning and management initiatives for the City as well as oversee downtown and community events. By having a staff person dedicated to downtown, the City would not have to rely solely on volunteers to create and execute downtown initiatives. We would be happy to connect the City with other TDA members who have this type of position and are utilizing them for downtown efforts. Building on Arts Culture According to a March 2021 study commissioned by the Texas Cultural Trust illustrates the impact of arts and culture on the Texas economy. Key findings include: • The Texas Arts and Culture Industry has grown more than 30% over the last decade, generating $6.1 billion for the Texas economy. • The creative sector employs nearly 900,000 Texans, representing 1 in 15 jobs. • Young adults who had more arts experiences in high school are more likely to show civic minded behavior than young adults who had less. As residential and commercial prices continue to rise in Austin, Liberty Hill can position itself as a community that is both affordable and open to the creative sector. Infill Development Basic design guidelines for downtown would be helpful for renovations of existing properties and new construction. Downtown is charming and home to some wonderful historic buildings that are part of the community’s history. By offering design guidelines, the City can establish boundaries for changes to existing buildings and ensure that new construction compliments its surroundings. Online Presence City staff must continue to build and maintain a strong online presence for Downtown Liberty Hill. This means staying on top of trends and paying attention to the channels used by different age groups in the community. Entrepreneur & Small Business Support Shop Local A few years ago the City of Winnsboro in East Texas (population 3,360) started a Shop Winnsboro First campaign to encourage residents to spend money locally before heading out of town or online. The City and Chamber partnered on the program and provided window clings to every business within city limits with the Shop Winnsboro First logo and message. In year one of the program, the City saw increased sales tax revenue. Liberty Hill could develop its own year-round program that educates residents about the impact of supporting locally owned businesses. Seasonal campaigns in July (Independents Week) and November (Small Business Saturday) can be used to augment what’s done the rest of the year. Given Liberty Hill’s size, this program would benefit from existing partnerships between the City, EDC, and Chamber. 15 26 Take a look at this article from Small Biz Survival about creating a modern shop local campaign that goes beyond the the buy local mantra. Author Becky McCray included a link to AMIBA’s (American Independent Business Alliance Shop Indie Local campaign developed with sixty different partners. Entrepreneurial Development Consider partnering with other communities in the county and /or region to host workshops for current and potential business owners. The City of Mesquite hosted a successful entrepreneurial workshop series in 2019 that offered four different workshops: Planning for Success; Money – Where Is It and How to Get It; Marketing & Sales Strategies; and Budgeting & Financials. Sessions were held in the evening and required only a modest fee. Attendees not only learned from presenters but also made connections with other entrepreneurs. To encourage entrepreneurial kids, check out this article from Inc. Magazine about organizations that support entrepreneurial focus in the younger generations. There is information about school curriculum, independent programs, community business fairs, and more. 16 27 Long Term Recommendations Downtown Property The parcel located at the northwest corner of the intersection of Main Street & RR 1869 would be an ideal location for new construction. It is our understanding that a utility is the current owner and is not interested in selling the property at this time. Since this is a key parcel for downtown, we encourage the City to consider purchase if this property becomes available so that it can control how the parcel is developed and continue the growth and improvement of downtown. If the City moves forward with this plan, at least a portion of the property should be retained as public green space since there is not a central downtown gathering space. The rest of the property could include both residential and commercial components to be developed by private sector partners. The Downtown San Marcos mobility hub turned an underused pocket park with no shade into a space that attracts downtown visitors. The hub includes a bike rack, water fountains for humans and four legged friends, and a Little Free Library where anyone can take or leave a book. The library is restocked every 3-4 weeks with a variety of books for kids and adults. During the pandemic, city staff made regular changes to the décor of the hub, creating perfect backdrops for holidays or the seasons. Downtown San Marcos Mobility Hub Photo credit: TDA 17 28 Wayfinding Signage As the community continues to grow, branded wayfinding signage will be helpful in directing people through Liberty Hill to municipal offices, attractions, businesses, and neighborhoods. Downtown wayfinding should include a directory of businesses and information about upcoming events or city initiatives. The image below from McKinney is of signage installed at a corner of their downtown square that directs downtown visitors to businesses located on side streets. Downtown McKinney Corner Signage Rendering of proposed Downtown Smithville kiosk Photo credit: TDA Photo credit: City of Smithville screenshot Connectivity – Downtown & Neighborhoods The City should consider development of a long-term plan to connect downtown with new subdivisions via hike and bike trails. Downtown’s limited parking supply will never be enough for every resident to park at the same time, so having alternatives to get to downtown will preserve limited spaces for folks who truly need them. Control of Ranch to Market 1869 Like Loop 332, RR 1869 is a key thoroughfare for downtown. As mentioned in earlier sections, this road is not safe for pedestrians or vehicles other than automobiles. Under City control, sidewalks, pathways, or trails could be developed that would allow for easier access and connect businesses located along this stretch to businesses on Main. 18 29  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.c Hear update, consider and possibly take action regarding Downtown Masterplan Request For Qualifications (RFQ). (P. Brandenburg) 30  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.d Hear updates on City Projects for Downtown including projects involving: a. Roads b. Parking c. Sidewalks/Paths d. Water and Wastewater e. Main Street 31  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.e Discussion, consideration and possible action regarding new Liberty Hill Economic Development Corporation (EDC) Strategic Plan, approved by LHEDC Board of Directors on March 21, 2023. (M. Poche, Paul Brandenburg) 32  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.f Additional discussion/Continual updates regarding DRC events, including ‘Monsters On Main’ (Halloween). 33  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.g Discuss, consider and possibly take action regarding idea for a ‘Downtown Association.’ 34  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.h Discussion, consideration and possible action regarding placement of Wayfinding signage items, including information as provided by Mr. Scott. 35  WAYFINDING EXAMPLES January 24, 2023 36 BASTROP 37 BASTROP 38 BASTROP 39 BRENHAM 40 BRENHAM 41 BRENHAM 42 FRISCO 43 FRISCO 44 FRISCO 45 WAYFINDING PURPOSE AND PROCESS January 24, 2023 46 WAYFINDING PURPOSE AND PROCESS - Reinforce the Liberty Hill Identity - Enhance the perception and character of Liberty Hill - Identify key entry points into the City - Identify pathways for vehicular traffic into and out of the City - Identify pathways for vehicular traffic to parking areas - Identify pathways for pedestrians from parking areas to amenities and events - Create an awareness of destinations and promote them - Reduce the visual clutter or overuse of signs to reduce confusion - Create a system of simple components that are easily fabricated and maintained 47 CIRCULATION DIAGRAMS VEHICULAR (DROPOFF AREAS / PARKING LOTS / PRIMARY AND SECONDARY THOROUGHFARES) PEDESTRIAN (ACCESSIBLE & NON-ACCESSIBLE) West 15th Street East 15th Street West 15th Street East 15th Street Texas Law Center John Reagan Texas Workforce State Office Building Commission Lavaca Street San Jacinto Blvd Trinity Street Korean War Veterans Memorial Texas Workforce Commission Annex WWI Monument West 14th Street West 14th Street Supreme Pearl Harbor Price Daniel Court Monument Sr. Building Building Tyler Rose Garden Sam Houston Building Texas Historical Tom Texas Pioneer Woman Disabled American Veterans of Texas Commission Clark Building The Ten Commandments West 13th Street West 13th Street Brazos Street Veterans of the 36th Infantry Visitors Parking Lorenzo de Zavala Garage State Archives & Library Hood’s Brigade College Ave Ea College Ave Terry’s Texas Rangers Heroes of the Alamo Lavaca Street Colorado Street San Jacinto Blvd Trinity Street State Insurance Building Volunteer Confederate Firemen Soldiers Tejano Monument Texas Capitol Visitors Center Mesquite St East 11th Street eet nue eet 48 WAYFINDING OBSERVATIONS Photo documentation of existing conditions. 49 WAYFINDING RECOMMENDATIONS Produce plan drawings, schematic renderings, sign type families, message schedule, and approximate cost per sign type. 50 WAYFINDING GUIDELINES Full size digital files submitted to owner adhering to ADA, TXDOT, and visual guide standards 51 WAYFINDING CONSULTANTS Sample design consultants - F2DS - Corbin Design - RSM Design - Teleos Experiential Graphic Design - Asterisk Design - TBG Partners 52 WILLIAMSON COUNTY APPRAISAL DISTRICT GIS MAP Note the extents of Main Street Used as background on Texas Historical Commission and similar state map databases. 53  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 3.i Hear update / report from Mr. Scott to report on information shared at the ‘Cross Committee Communications’ meeting(s). 54  DOWNTOWN REVITALIZATION COMMITTEE DOWNTOWN REVITALIZATION COMMITTEE TUESDAY - MARCH 28, 2023 2801 Ranch Road 1869 - Liberty Hill AGENDA ITEM 4.a Pursuant to Texas Government Code Section 551.072. DELIBERATION REGARDING REAL PROPERTY; CLOSED MEETING. A governmental body may conduct a closed meeting to deliberate the purchase, exchange, lease, or value of real property if deliberation in an open meeting would have a detrimental effect on the position of the governmental body in negotiations with a third person. - Discussion of properties in Downtown area. 55