Zoning Board of Appeals
Regular MeetingMadison Heights, MI · December 1, 2022
Minutes
Zoning Board of Appeals
Regular Meeting
Madison Heights, Michigan
December 1, 2022
A Regular Meeting of the Madison Heights Zoning Board of Appeals was called to order by
Chairman Kimble on December 1, 2022 at 7:30 p.m. in the Fire Station #1, Training Room,
31313 Brush Street, Madison Heights, Michigan.
Present: Chair Kimble and members: Aaron, Barragan, Corbett, Holder, Loranger,
Marentette, and Oglesby
Absent: Kehoe and Thompson
Also Present: Assistant City Attorney Burns, City Planner Lonnerstater, and Clerk of the
Board Boucher.
22-30. Minutes
Motion by Councilwoman Aaron, seconded by Ms. Holder, to approve the Zoning Board of
Appeals Meeting Minutes of November 3, 2022, as amended:
called to order by Vice-Chairman Thompson on November 3, 2022…
Yeas: Aaron, Barragan, Holder, Loranger, and Marentette
Nays: None
Abstain: Corbett, Oglesby and Kimble
Absent: Kehoe and Thompson
Motion Carried.
22-31. PZBA #22-10, 29370 Stephenson Highway.
The petitioner, International Outdoor, Inc., requests three (3) variances from city sign regulations,
Section 10.511(IV)(E) pertaining to billboards. The applicant requests variances from Section
10.511(IV)(E)(2) pertaining to minimum billboard spacing requirements and Section
10.511(IV)(E)(7) pertaining to the requirement that billboards be considered the principal use of a
lot. The subject property is located at 29370 Stephenson Highway (tax parcel # 44-25-11-377-
014) and is zoned M-1, Light Industrial.
Chair Kimble opened the public hearing at 8:20 p.m. to hear comments on application #22-10.
There being no comments on application #22-10, Chair Kimble closed the public hearing at 8:21
p.m.
City Planner Lonnerstater reviewed the staff report provided in the meeting packet, incorporated
herein:
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REQUEST
The applicant, International Outdoors, Inc., requests three (3) variances from the city’s billboard
regulations, Section 10.511(IV)(E). The subject property is located at 29370 Stephenson Highway
(tax parcel #44-25-11-377-014) and is zoned M-1, Light Industrial.
The applicant proposes to install one (1) two-sided digital billboard along the west side of I-75,
and requests variances from the following sections of the Zoning Ordinance:
• Section 10.511(IV)(E)(2): Billboards shall not be less than 2,500 feet apart (two
variances); and
• Section 10.511(IV)(E)(7): Billboards are deemed to constitute a principal use of a lot.
Note that the applicant is not the current property owner. However, the current property owner has
signed the ZBA application, as required.
Separation Variance
Per Section 10.511(IV)(E)(2) of the Madison Heights Zoning Ordinance, billboards shall not be
less than 2,500 feet apart. The proposed billboard location is 2,205 feet from an existing billboard
to the south and 2,395 feet from an existing billboard to the north. Therefore, the applicant requests
variances of 295 feet and 105 feet respectively from the 2,500- foot separation requirement.
Principal Use Variance
Per Section 10.511(IV)(E)(7) of the Zoning Ordinance, billboards shall be considered the principal
use of a lot. Because the property at 29370 Stephenson Highway is already improved with a
principal industrial use and structure, a new billboard would be considered an accessory use of the
property. The Zoning Ordinance requires the applicant to divide the parcel and create a stand-alone
parcel for the billboard. The applicant requests a variance from this section to allow for the
proposed billboard to be constructed on the same parcel as the existing industrial use/building.
SITE PLAN REVIEW COMMITTEE (SPRC) ACTION
City staff presented the variance application to the Site Plan Review Committee at their November
16th, 2022, meeting. The SPRC had no additional comments regarding the proposed billboard
location.
STAFF VARIANCE FINDINGS
Section 10.804(2) outlines criteria for reviewing variance requests. The applicant has provided
responses to the variance criteria within their application. Staff findings are provided below:
Whereby exceptional narrowness, shallowness, shape or area of a specific piece of
property at the time of enactment of the Zoning Ordinance or by reason of exceptional
topographic conditions or other extraordinary or exceptional conditions of such property,
the strict application of the regulations enacted would result in peculiar or exceptional
practical difficulties.
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Staff Finding: Staff does not find the subject property itself to contain exceptional
conditions that would unreasonably restrict the use of the property. Staff finds that
the conditions of the property would not result in a practical difficulty for the
property owner.
The property is currently utilized for an industrial use, and can continue to be utilized,
expanded, or redeveloped for permitted M-1 industrial uses. The subject parcel is
approximately 1.65 acres in area, is of a regular rectangular shape, and has a width of
approximately 100 feet. Staff finds these property characteristics to be fairly standard
within the M-1 District, especially along the Stephenson Highway industrial corridor.
While staff acknowledges that the City’s billboard separation requirement may restrict the
erection of new billboards within city limits unless existing billboards are removed, this is
a restriction that applies equally to all properties within Madison Heights. Staff finds that
the applicant’s inability to legally meet the billboard spacing requirement is not due to an
exceptional condition tied to the subject property, but rather due to the general condition
that there are a limited number of available billboard locations left within the City.
The applicant requests a variance from the ‘principal use’ requirement based upon their
claim that the land division process would be, “administratively burdensome.” Staff finds
that the applicant’s variance request stems from a preference to avoid the city’s general
administrative land division and recording processes; within their application, the applicant
states that, “International Outdoor is amenable to creating a billboard parcel subject to
approval of the dimensional spacing variance.” The variance request from the ‘principal
use’ standard does not relate to a unique condition of the property. Further, the applicant
seeks relief from an administrative process that is applied equally to all properties. As such,
staff does not find the existence of a valid practical difficulty.
Such relief may be granted without substantial detriment to the public good and without
substantially impairing the intent and purposes of this ordinance.
Staff Finding: Staff finds that the granting of the requested variances could
substantially impair the intent and effectiveness of the Zoning Ordinance.
Staff believes that granting variances to the billboard spacing and principal use
requirements in the absence of truly unique property conditions could substantially impair
the intent and effectiveness of the Zoning Ordinance. The City’s billboard spacing
requirements and principal use requirement were put in place to regulate the siting of large
billboards within Madison Heights. If the City of Madison Heights is interested in
permitting additional billboards within city limits and/or reducing billboard spacing and
principal use requirements, staff believes that the appropriate mechanism is to amend the
Zoning Ordinance standards via the Planning Commission and City Council.
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Staff notes that the proposed billboard location is approximately four hundred (400) feet
from the Red Run Park Manufactured Housing Community to the south. It is possible that
the digital billboard, if constructed, could be visible from portions of the Red Run
neighborhood.
Additional standards for reviewing variance cases, as required per the ZBA application, are
outlined below:
The literal interpretation of the provisions of this ordinance deprives the applicant of rights
commonly enjoyed by others in the same zoning district.
Staff Finding: Staff finds that the provisions of the Zoning Ordinance would not
deprive the applicant of rights commonly enjoyed by others in the same zoning
district.
Each property owner within Madison Heights is subject to the same billboard buffering
and principal use requirements. The property owner has the ability to develop and
redevelop the property per M-1, Light Industrial standards.
Staff acknowledges that prior Zoning Boards of Appeals have granted billboard separation
and principal use variances in the past. However, these prior cases (as denoted within the
applicant’s application packet) can be differentiated from this case in that they all involved
upgrading existing non-conforming billboards that were originally constructed prior to the
adoption of the city’s billboard ordinance. Alternatively, the ZBA case at hand involves
the construction of a brand new billboard where none had previously-existed. Further, per
Section 10.805, “each case before the Zoning Board of Appeals shall be considered as an
individual case and shall conform to the detailed application of the following standards in
a manner appropriate to the particular circumstances of such case.” Staff recommends
that the Zoning Board of Appeals base their decision on facts and findings only pertaining
to this unique case.
The special conditions and/or circumstances are not a result of the applicant.
Staff Finding: As previously discussed, staff does not find special conditions or
circumstances pertaining to the property itself. Unique circumstances relating to the
property, if found by the ZBA, are the result of the applicant’s desire to construct a
billboard use on the property rather than a use permitted by right or by special
approval within the M-1 zoning district.
The variance is the minimum variance necessary to provide relief to the applicant.
Staff Finding: Staff finds that the variance request is not warranted due to the absence
of a valid practical difficulty.
In the absence of a variance, the property could not be used in a manner permitted by the
Ordinance.
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Staff Finding: Staff finds that, in the absence of a variance, the property could continue
to be utilized for, and redeveloped with, permitted M-1 industrial uses.
Randy Oram, President of International Outdoor, Inc., gave a PowerPoint presentation for his sign
variance application. Mr. Oram reviewed the spacing variance request and the principal use of
property variance request. Mr. Oram provided a memorandum response to the City Planning Staff
Report for this case, which was not provided in time to be included in the agenda packet.
Assistant City Attorney Burns addressed the Board regarding public policy pertaining to
billboards, billboard technology upgrades, and the Highway Advertising Act pertaining to
billboard signs.
The Board members and applicant Randy Oram further discussed available billboard sign locations
in the city, dimensional variance, separation variance, principal use variance, sign ordinance
changes in 2010, and the Highway Advertising Act.
Ms. Holder stated that she was involved with the Zoning Board of Appeals when previous billboard
variance requests were considered, and that previous variance cases should not have a bearing on
tonight’s meeting
Chairman Kimble stated that he had opposed previous billboard variance requests, and that he
believes that billboards present a visual danger to drivers. Mr. Oram stated that a previous study
addressed safety concerns related to billboards, which was not included within the submittal.
Councilwoman Aaron asked for clarification regarding the principal use variance request. Planner
Lonnerstater clarified the difference between a principal use and accessory use, and the need for a
lot split. Assistant Attorney Burns clarified that the applicant is willing to apply for a lot split.
Ms. Barragan inquired about the applicant’s approval from MDOT. Mr. Oram stated that MDOT
did approve the billboard location and could provide a copy of the permits to staff, if desired. Ms.
Barragan stated that the Highway Advertising Act allows municipalities to enact stricter
requirements than the State, and Madison Heights does have stricter requirements as permitted.
The Board discussed previous billboard cases. Planner Lonnerstater responded that previous
billboard variance cases in front of this ZBA involved sites that were already improved with
billboards; those cases dealt with upgrading existing static billboard displays to digital displays.
Mr. Loranger stated that the variances, if granted, could undermine the City’s Zoning Ordinance,
undermine the ability of the City to regulate land uses, and set a negative precedent. Mr. Oram
responded that the City had already set a precedent with previous variance cases.
Ms. Marentette inquired about the existing business on the property. Mr. Oram clarified that they
have a lease agreement with the current property owner.
Motion by Mr. Lornager, seconded by Ms. Corbett, to deny the applicant’s request for a variance
from the City’s zoning requirement that billboards shall not be less than 2,500 feet apart; from this
2,500-foot separation requirement, the applicant requests variances of 295 feet to the north and
105 feet to the south of the proposed use. In accordance with Section 10.804(2) of the City’s zoning
ordinance, the Board finds that the applicant has not demonstrated that a topographical condition
or extraordinary conditions create exceptional practical difficulties or exceptional undue hardship
5 12-01-22
upon the property owner. Additionally, the Board finds that per Section 10.805 of the City’s
zoning ordinance granting the requested variance would be detrimental to the situated district and
adjoining districts as well as would substantially impair the intent and purposes of the Ordinance.
The factual basis for the variance denial is based upon the Board’s concurrence with the staff
review of the applicant’s request submitted as a November 23, 2022, memorandum which shall be
incorporated into the Minutes of this Meeting as well as the testimony and commentary made
during this hearing by the applicant, city staff and members of this Board that provide weight to
this denial.
Yeas: Aaron, Barragan, Corbett, Holder, Loranger, Marentette, Oglesby, and Kimble
Nays: None
Absent: Kehoe and Thompson
Motion Carried.
Motion by Ms. Corbett, seconded by Mr. Oglesby, to deny the applicant’s request for a variance
from the City’s zoning requirement that a billboard must be the principal use of a lot. In accordance
with Section 10.804(2) of the City’s zoning ordinance, the Board finds that the applicant has not
demonstrated that a topographical condition or extraordinary conditions create exceptional
practical difficulties or exceptional undue hardship upon the property owner. Additionally, the
Board finds that per Section 10.805 granting the requested variance would interfere with the
orderly development of the situated district and adjacent districts as well as substantially impair
the intent and purposes of the Ordinance. The factual basis for the variance denial is based upon
the Board’s concurrence with the staff review of the applicant’s request submitted as a November
23, 2022, memorandum which shall be incorporated into the Minutes of this Meeting as well as
the testimony and commentary made during this hearing by the applicant, city staff and members
of this Board that provide weight to this denial.
Yeas: Aaron, Barragan, Corbett, Holder, Loranger, Marentette, Oglesby, and Kimble
Nays: None
Absent: Kehoe and Thompson
Motion Carried.
22-32. Excuse Member(s).
Motion by Mr. Oglesby, seconded by Councilwoman Aaron, to excuse Vice-Chair Thompson from
tonight’s meeting.
Yeas: Aaron, Corbett, Holder, Loranger, Marentette, Barragan, Rodgers, and Thompson
Nays: None
Absent: Kehoe and Thompson
Motion Carried.
22-33. Excuse Member(s).
Motion by Ms. Corbett, seconded by Councilwoman Aaron, to excuse Ms. Kehoe from tonight’s
meeting.
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Yeas: Aaron, Corbett, Holder, Loranger, Marentette, Barragan, Rodgers, and Thompson
Nays: None
Absent: Kehoe and Thompson
Motion Carried.
22-34. Adjournment
Motion by Ms. Holder, seconded by Mr. Oglesby, to adjourn the meeting.
Yeas: Aaron, Corbett, Holder, Loranger, Marentette, Barragan, Rodgers, and Thompson
Nays: None
Absent: Kehoe and Thompson
Motion Carried.
There being no further business, Chair Kimble, adjourned the meeting at 9:03 p.m.
Phommady A. Boucher
Clerk of the Board
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Agenda
CITY OF MADISON HEIGHTS
FIRE STATION #1 - TRAINING ROOM - 31313 BRUSH STREET
ZONING BOARD OF APPEALS MEETING AGENDA
DECEMBER 01, 2022 AT 7:30 PM
CALL TO ORDER
ROLL CALL
ADDITIONS/DELETIONS TO AGENDA
APPROVAL OF MINUTES
1. November 3rd ZBA Minutes
PUBLIC HEARING
2. PZBA #22-10: 29370 Stephenson Hwy.
The petitioner, International Outdoor, Inc., requests three (3) variances from city sign regulations,
Section 10.511(IV)(E) pertaining to billboards. The applicant requests variances from Section
10.511(IV)(E)(2) pertaining to minimum billboard spacing requirements and Section
10.511(IV)(E)(7) pertaining to the requirement that billboards be considered the principal use of
a lot. The subject property is located at 29370 Stephenson Highway (tax parcel # 44-25-11-377-
014) and is zoned M-1, Light Industrial.
MEETING OPEN TO THE PUBLIC: Items not listed on agenda
UNFINISHED BUSINESS
NEW BUSINESS
3. 2023 ZBA Meeting Calendar
ADJOURNMENT
NOTICE: Persons with disabilities needing accommodations for effective participation through electronic
means in this meeting should contact the City Clerk at (248) 583-0826 or by email: clerks@madison-
heights.org at least two working days in advance of the meeting. An attempt will be made to make
reasonable accommodations.
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