Zoning Board of Appeals
Regular MeetingMadison Heights, MI · August 7, 2025
Minutes
Zoning Board of Appeals
Madison Heights, Michigan
August 07, 2025
A Zoning Board of Appeals was held on Thursday, August 07, 2025, at 7:30
PM at Council Chambers - City Hall, 300 W. 13 Mile Rd.
Chair Kimble opened the meeting at 7:30 p.m.
PRESENT: Chair Kimble and members: Covert, Fleming, Holder, Loranger,
Marentette, Sagar, and Thompson
ABSENT: Aaron, Corbett, and Oglesby
ZBA 22-25. Minutes.
Motion made by Ms. Holder, Seconded by Ms. Thompson, to approve the
June 5, 2025, Meeting Minutes as presented.
Voting Yea: Covert, Fleming, Holder, Kimble, Loranger, Marentette, Sagar,
and Thompson
Absent: Aaron, Corbett, and Oglesby
Motion carried.
ZBA 23-25. Case # PZBA 25-06: 29011 Stephenson Highway
City Planner Lonnerstater reviewed the staff report provided in the meeting
packet, incorporated herein:
REQUEST
The applicant, A1 Signs & Graphics on behalf of property owner Martin Essa,
requests a variance from Section 12.09 of the Madison Heights Zoning Ordinance
to permit the installation of a 30.5 square foot electronic message board on a
legally non-conforming pylon sign. The property is located at 29011 Stephenson
Highway (tax parcel # 44-25-02-101-036) and is zoned M-1, Light Industrial. The
property is located at the northwest corner of Stephenson Highway and 12 Mile
Road and is improved with a gas station.
The property features an existing 22-foot-tall pylon sign at the corner, pictured
on the following page. The existing sign is non-conforming (failing to meet Zoning
Ordinance standards) for several reasons:
1) Sign Type: Per Section 12.04, pylon signs are listed as a “prohibited
sign” type. A pylon sign is defined as a freestanding outdoor sign with
either one or two poles for support.
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2) Sign Height: Per Section 12.07.4, the maximum sign height for a ground
sign in the M-1 zoning district is 8 feet. The existing sign is 22 feet tall.
3) Sign Area: Per Section 12.07.4, the maximum sign area for a ground
sign in the M-1 zoning district is 60 square feet. The existing sign has an
area of approximately 75 square feet.
Per Section 12.09.3 of the Zoning Ordinance (Nonconforming Signs), a
nonconforming sign shall not be, “structurally altered so as to prolong the life of
the sign, including modifications to cabinets, support structures, and framing
elements. A sign face change is permitted on a non-conforming sign if there are
no other structural modifications. However, a static panel on a nonconforming
sign shall not be replaced with an electronic message board.” While the applicant
does not technically propose to replace an existing static panel with the
electronic message board, the addition of the electronic message board
constitutes a structural modification to the sign and increases the extent of the
already non-conforming sign area; sign height would not be impacted.
Regulations for Permitted Signs
To comply with Zoning Ordinance standards, the applicant would be required to
remove the nonconforming pylon sign and replace it with a shorter monument
sign with a smaller sign area. As opposed to a pylon sign (not permitted in the
City), a monument sign is defined as a, “freestanding sign mounted to the ground
that does not have any exposed poles or pylons.” Per Section 12.07, the
maximum permitted height for a monument sign in the M-1 district is eight (8)
feet and the maximum permitted sign area is 60 square feet; an electronic
message board would be permitted to take up 50% of the allowable sign area (30
square feet).
Proposed Electronic Message Board
The proposed electronic message board is approximately 30.5 square feet in area
and would be placed below the existing panels on the pylon sign. Electronic
Message Board regulations are contained in Section 12.05.11 of the Zoning
Ordinance. Electronic message boards shall come equipped with an automatic
dimming control that automatically adjusts the display brightness based on
ambient lighting conditions, and messages shall change no more than once every
30 seconds. If a variance is approved, the electronic message board will be
required to meet these standards.
VARIANCE FINDINGS AND CRITERIA
Section 15.06.2 of the Zoning Ordinance grants the Zoning Board of Appeals the
power to authorize variances from sign regulations, provided that such variances
will not be inconsistent with the purpose and intent of such requirements. In
granting a variance, the Zoning Boards of Appeals shall make findings that the
petitioner has adequately proven the existence of a practical difficulty, explicitly
with regard to the following criteria:
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A. That strict compliance with area, setbacks, frontage, height, bulk, or
density would unreasonably prevent the owner from using the property for
a permitted purpose, and would thereby render the conformity
unnecessarily burdensome for other than financial reasons; and
B. That a variance will provide and preserve a substantial property right
similar to that possessed by other properties within the same zoning
district and in the neighboring area, provided that possible increased
financial return shall not of itself be deemed sufficient to warrant a
variance; and
C. That the plight of the owner is due to unique circumstances of the
property , such as the shape of the parcel, unique topographic or
environmental conditions, or any other physical situation on the land,
building or structure deemed by the Zoning Board of Appeals to be
extraordinary; and
D. That the requested variance is the minimum amount necessary to
permit reasonable use of the land, building or structure; and
E. That the authorization of such variance will not be of substantial
detriment to adjacent properties and will not materially impair the intent
and purpose of this Ordinance or the public health, safety, and general
welfare of the community; and
F. That the need for the requested variance is not the result of actions of
the property owner or previous property owners (self-created).
In granting any variance, the ZBA may prescribe appropriate conditions and
safeguards in conformity with the Ordinance, provided that said conditions are
designed to protect natural resources, the health, safety, and welfare and social
and economic well-being of the public. Such conditions shall be necessary to
meet the intent and purpose of the Ordinance, be related to the standards
established in the section for the land use or activity under consideration, and
be necessary to ensure compliance with those standards.
STAFF ANALYSIS
The applicant has provided written responses addressing the variance criteria of
Section 15.06.2 of the Zoning Ordinance, attached within the packet. As
justification for their variance request, the applicant primarily cites the benefits
that electronic message boards provide for customer communication. The
applicant states that the electronic message board would allow the gas station
to update pricing information in real time; however, staff notes that the proposed
electronic message board does not replace the existing LED pricing signage,
which is presumed to remain.
The Madison Heights Zoning Ordinance expressly allows for the installation of
electronic message boards on conforming freestanding ground signs subject to
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modest standards on size, brightness, and message duration. The applicant
would be permitted an electronic message board by-right by replacing the
nonconforming pylon sign with a freestanding ground sign that meets Zoning
Ordinance standards. In this case, the applicant not only proposes to make a
structural alteration to a non-conforming sign but also increase the extent of the
non-conformity by adding sign area.
Practical difficulties relating to a variance request should generally relate to
unique physical constraints on the property, including but not limited to natural
features (e.g. wetlands, topography, soil situations) or extraordinary parcel
shape. Where physical constraints severely limit the ability to replace the
nonconforming pylon sign with a conforming ground sign on the property,
variances may be warranted.
ZBA ACTION
Any ZBA motion, including approval and denial, shall include findings of fact
relating to the variance criteria listed in Sections 15.06.2 of the Zoning
Ordinance. Template approval and denial motions are provided below for the
ZBA’s consideration, which may be modified at the discretion of the board.
In granting a variance, the ZBA may attach conditions regarding the location,
character and other features of the proposed use(s) as it may deem reasonable
in furthering the purpose of the Zoning Ordinance,
Attachments
• Maps
• ZBA Application
• Section 12.07.4 – Regulations for Permitted Signs (M-1, Light Industrial
District)
• Section 12.09 – Nonconforming Signs
• Section 15.06 – Variances and Appeals • Public Hearing Notice
Mr. Michael Zachs from Sign Productions, representing applicant Martin Z. Essa
shared that his client has owned 29011 Stephenson for five (5) years. They are
asking for approval for an LED sign that’s approximately 30 square feet. The sign
will allow the applicant to compete with other gas stations in the area. The
applicant will abide by the city ordinance regarding frequency of message and
the light produced by the unit. The applicant would like to help by posting
community messages for the city. Mr. Zachs replied to Ms. Covert’s inquiry; the
sign has an eight (8) to nine (9) feet under clearance. He replied to Mr. Sagar’s
inquiry; there is no other feasible place to put the sign. Mr. Zach’s replied to
Councilman Fleming’s inquiry; the advertisement will be strictly devoted to the
business. He replied to Ms. Covert’s inquiry; they are offering to advertise amber
alerts and community events. Mr. Zach’s replied to Ms. Marentette’s inquiry; the
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hours of operations are Monday – Thursday is 6 a.m. – midnight, Friday –
Saturday is 6 a.m. – 2 p.m., and Sunday is 7 a.m. – 11 p.m. The sign will not be
luminating 24 hours a day. The property owner would consider orienting the sign
differently if the board made it part of the approval.
City Planner Lonnerstater replied to Ms. Thompson’s inquiry; the city ordinance
does not have an hour of operation limitation, but it includes ambient lighting
standards and must have an automatic diming feature at night.
Ms. Holder expressed her concerns with additions to an already nonconforming
sign and readjusting the sign.
Assistant City Attorney Burns advised that Planning and Zoning had focused on
ground signs; by allowing variances like this we need to consider the impact as
a public policy position of enforcing it citywide.
Chair Kimble shared he is against electronic light signs especially at night and
suggests the applicant consider ground signs.
Chair Kimble opened the public hearing at 7:45 p.m. to hear comments on
application #25-06.
There being no comments on application #25-06, Chair Kimble closed the public
hearing at 7:46 p.m.
Motion made by Ms. Holder, and Seconded by Ms. Thompson, to move that the
Zoning Board of Appeals DENY the variance request for the structural alteration
of a legally nonconforming pylon sign at the subject property located at 29011
Stephenson Highway. This motion, being made after the required public hearing,
based upon the following findings:
1) Per Section 12.09.3 of the Zoning Ordinance, a nonconforming sign
shall not be, “structurally altered so as to prolong the life of the sign,
including modifications to cabinets, support structures, and framing
elements. A sign face change is permitted on a non-conforming sign if there
are no other structural modifications. However, a static panel on a
nonconforming sign shall not be replaced with an electronic message
board.”
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2) The existing 22-foot-tall pylon sign located on the subject property is
nonconforming in that the City of Madison Heights does not allow pylon
signs as a permitted ground sign; it is further nonconforming in that it
exceeds the maximum permitted ground sign height of 8 feet and sign area
of 60 square feet in the M-1 district. The applicant proposes to add an
electronic message board to this existing pylon sign against Ordinance
standards, further increasing the extent of the non-conforming sign area.
3) The requested variance does not satisfy the variance criteria set forth in
Section 15.06.2 of the Zoning Ordinance. In particular, the Zoning Board
of Appeals finds that:
a. Strict compliance with the sign standards would not
unreasonably prevent the owner from using the property for a
permitted purpose, would not render the conformity unnecessarily
burdensome for other than financial reasons, and would not restrict
the ability for the applicant to install a conforming ground sign. The
applicant has the ability to install an 8-foot-tall monument sign with
an electronic message board in accordance with the Zoning
Ordinance; and
b. The plight of the owner is not due to unique circumstances of the
property, such as the shape of the parcel, unique topographic or
environmental conditions, or any other physical situation on the
land, building or structure deemed by the Zoning Board of Appeals
to be extraordinary; and
c. The requested variance is not the minimum amount necessary to
permit reasonable use of the land, building or structure in that a
conforming monument sign could be installed on site without the
need for a variance; and
d. The authorization of such variance will materially impair the
intent and purpose of Section 12.09 of the Zoning Ordinance.
Voting Yea: Covert, Fleming, Holder, Kimble, Loranger, Marentette, Sagar, and
Thompson
Absent: Aaron, Corbett, and Oglesby
Motion carried.
ZBA 24-25. Public Comment: For items not listed on agenda.
Seeing no one wished to comment, Chair Kimble opened public comment at
7:51 p.m. and closed the public comment at 7:52 p.m.
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ZBA 25-25. Member updates.
Chair Kimble wishes Clifford Oglesby well.
ZBA 26-25. Adjournment.
Motion made by Ms. Holder, Seconded by Ms. Thompson.
Voting Yea: Covert, Fleming, Holder, Kimble, Loranger, Marentette, Sagar, and
Thompson
Absent: Aaron, Corbett, and Oglesby
Motion carried.
There being no further business, Chair Kimble adjourned the meeting at 7:52
p.m.
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Agenda
CITY OF MADISON HEIGHTS
COUNCIL CHAMBERS - CITY HALL, 300 W. 13 MILE RD.
ZONING BOARD OF APPEALS AGENDA
AUGUST 07, 2025 AT 7:30 PM
CALL TO ORDER
ROLL CALL
ADDITIONS/DELETIONS
APPROVAL OF MINUTES
1. June 5th, 2025 Meeting Minutes
PUBLIC HEARING
2. Case # PZBA 25-06: 29011 Stephenson Highway
REQUEST: The applicant, A1 Signs & Graphics, on behalf of property owner Marten Z. Essa,
requests a variance from Section 12.09 of the Madison Heights Zoning Ordinance to permit the
installation of a new electronic message board on a nonconforming pylon sign. The subject
property is located at 29011 Stephenson Highway (PIN 44-25-11-376-014) and is zoned M-1,
Light Industrial.
MEETING OPEN TO THE PUBLIC: Items not listed on agenda
UNFINISHED BUSINESS
NEW BUSINESS
MEMBER UPDATES
PLANNER UPDATES
ADJOURNMENT
NOTICE: Persons with disabilities needing accommodations for effective participation through electronic
means in this meeting should contact the City Clerk at (248) 583-0826 or by email: clerks@madison-
heights.org at least two working days in advance of the meeting. An attempt will be made to make
reasonable accommodations.
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